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Disney a force for toy sales Top global licenses dominate in 2015 THE force was strong within the toy industry this Christmas, as sales of Star Wars licensed toys soared throughout the festive period - but Frozen still remained the UK’s hottest license. After 10 years without a new entry in the hit cinematic space saga, the release of Star Wars: The Force Awakens saw sales for the license more than double versus 2014, according to NPD. The global information group’s findings also revealed that
Celebs shine at Toy Fair tomorrow
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• Interv ie Magfor ws with Spin Master mers and • Show deals a nd offe • Retail rs ers rev eal the ir top s tands
EU gets thumbs up 76 per cent of toy industry will vote to stay in Europe
Disney held a dominating position at the top of the licensed toy sales charts. A “very strong finish” in 2015 for Star Wars saw it end the year as the second largest property in the UK, beaten only by the entertainment giant’s other global hit, Frozen. Chief among the best selling Star Wars toys was LEGO’s Millennium Falcon.
THERE’S no let-up to the excitement at Toy Fair this year as a host of famous faces will be here to add glitz and glamour. Fresh from his stint in the I’m a Celebrity… Get Me Out of Here jungle, George Shelley of the boy
Sunday, January 24, 2016
band Union J will be at Toy Fair tomorrow from 12.30pm – so keep an eye out for him. Celebrity cook Annabel Karmel, the author of books on nutrition and cooking for babies, is also going to be at the show on the Casdon stand.
STAYING in the EU is a good idea according to a Toys ’n’ Playthings survey run this month. A whopping 76 per cent said they will vote yes, although there are mixed feelings on the matter. Just 24 per cent of the respondents said they would be in the exit camp for the referendum that’s been promised to the British people for next year – and that fell to 14 per cent who believe membership of the EU hinders their business. One proEU respondent outlined the differences between working with businesses around the world: “Around 20 per cent of our turnover is with customers from other EU countries. We do export to some non-EU countries but it is much more difficult and costly to do so. A second one said: “Safety legislation has made life more difficult for the crooks and incompetents. The European Free Trade Area has enabled freer movement of goods, benefiting consumers of our products.” However, a respondent from the Exit Camp said: “The EU hinders my business with inconsistent application of IP rights, and inconsistent food and toy safety standards.”
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