Ashleigh & Burwood has launched

Home fragrance the Naturals way

Ashleigh & Burwood has launched its first collection of 100% natural fragrances, which is rich in aromatherapy benefits to uplift the mood

Since Ashleigh & Burwood’s inception, at the heart of the company’s mission has been a desire to share fragrances that create a comforting, relaxing and fresh ambience in the home.

With an increased awareness of the everyday challenges to mental health and the importance of wellbeing, the firm is now taking this mission to improve happiness in the home further. Its latest collection of fragrances is designed to uplift the mood as well as the home, using natural and ecofriendly ingredients, and all-natural fragrances.

The power of natural ingredients

Placing wellbeing at the centre of the new collection’s design, it was important that fragrances should be crafted from all-natural, essential oils, due to their aromatherapy benefits which can help elevate the mind and mood.

Extracted from flowers, leaves, stems and other botanical sources, essential oils have a long history of use in fragrancing and aromatherapy. They confer their benefits by stimulating the olfactory system when the scent of the oil is inhaled, triggering different wellbeing effects depending on the scent. As well as aromatherapy benefits, the scent of each essential oil blend also fragrances the home beautifully.

Wellbeing-inspired fragrances

The Naturals collection is made up of four fragrances - Awaken, Focus, Rebalance, and Sleep - which are designed to follow the rhythms of the day, boosting mood and soothing the senses when most needed. To do this, a set of rituals involving each product is included in the product packaging to help guide the user on a peaceful path through a mindful day.

Notes of invigorating lemongrass (a stressreliever that will infuse the morning with positive vibes), giving way to brain-boosting spearmint and refreshing peppermint, make the uplifting Awaken fragrance the perfect morning pick-meup to start the day with.

The Focus fragrance is a mid-morning hero, combining floral jasmine that soothes away stress and anxiety with zesty mandarin to bring calm and balance to the mind, while brightening bergamot evokes happy feelings.

For the after-work unwind, Rebalance features citrus notes of lemon to calm anxiety, and a comforting base of sandalwood and patchouli to soothe lingering stress and sadness.

Lastly, the scent of Sleep is a bedtime musthave. It is expertly crafted from a blend of comforting lavender (a time-honoured sleep aid), jasmine to help relax the mind, and a soothing base of sedative cedarwood.

As well as fragrances crafted entirely from natural essential oils, all-natural ingredients have been used in the collection wherever possible, including a 100% natural blend of coconut, rapeseed and beeswax for the Naturals candles.

The products

The Naturals collection offers a diverse product range in the four fragrances, with a mix of home fragrance favourites like Scented Candles

and Reed Diffusers alongside innovative scent solutions such as an Ultrasonic Diffuser and the Mini Mood Boost set.

The collection’s Scented Candles, handpoured in the UK, use an intensely fragranced coconut-rapeseed-beeswax blend for excellent scent throw, and the long-lasting, UK-made Reed Diffusers come with chunky rattan reeds for excellent fragrance delivery.

The Ultrasonic Diffuser features three different time settings and a seven-colour LED light system, and can be used to help bring balance to the home and mood with four 100% natural essential oil blends (made in the UK), releasing refreshing bursts of scent.

The Mini Mood Boost Set provides on-thego fragrance with four petite sniff boxes that impart an instant burst of aromatherapy fragrance whenever and wherever needed.

Eco-conscious materials

The Naturals collection concept has been built around wellbeing and for Ashleigh & Burwood, as it moves towards a more sustainable future in all it does, it was hugely important that the new collection should place equal emphasis on the wellbeing of our planet.

Plastic elements have been eliminated where possible, allowing Naturals to evoke the feeling of a soothing return to simplicity through natural design elements and materials, such as the smooth ceramic body of the Ultrasonic Diffuser and simple glass vessels to complement any room..

Eco-consciousness is at the forefront of the packaging too, which is 100% recyclable (where current recycling processes allow). The collection’s vessels can also be repurposed around the home after use as desk tidies, vases, tea light holders and more.