Cover Story...
Ashleigh & Burwood
Home fragrance the
Naturals way Ashleigh & Burwood has launched its first collection of 100% natural fragrances, which is rich in aromatherapy benefits to uplift the mood
S
ince Ashleigh & Burwood’s inception, at the heart of the company’s mission has been a desire to share fragrances that create a comforting, relaxing and fresh ambience in the home. With an increased awareness of the everyday challenges to mental health and the importance of wellbeing, the firm is now taking this mission to improve happiness in the home further. Its latest collection of fragrances is designed to uplift the mood as well as the home, using natural and ecofriendly ingredients, and all-natural fragrances.
The power of natural ingredients Placing wellbeing at the centre of the new collection’s design, it was important that fragrances should be crafted from all-natural, essential oils, due to their aromatherapy benefits which can help elevate the mind and mood. Extracted from flowers, leaves, stems and other botanical sources, essential oils have a long history of use in fragrancing and aromatherapy. They confer their benefits by stimulating the olfactory 20 Gifts Today
system when the scent of the oil is inhaled, triggering different wellbeing effects depending on the scent. As well as aromatherapy benefits, the scent of each essential oil blend also fragrances the home beautifully.
Wellbeing-inspired fragrances The Naturals collection is made up of four fragrances - Awaken, Focus, Rebalance, and Sleep - which are designed to follow the rhythms of the day, boosting mood and soothing the senses when most needed. To do this, a set of rituals involving each product is included in the product packaging to help guide the user on a peaceful path through a mindful day. Notes of invigorating lemongrass (a stressreliever that will infuse the morning with positive vibes), giving way to brain-boosting spearmint and refreshing peppermint, make the uplifting Awaken fragrance the perfect morning pick-meup to start the day with. The Focus fragrance is a mid-morning hero,
combining floral jasmine that soothes away stress and anxiety with zesty mandarin to bring calm and balance to the mind, while brightening bergamot evokes happy feelings. For the after-work unwind, Rebalance features citrus notes of lemon to calm anxiety, and a comforting base of sandalwood and patchouli to soothe lingering stress and sadness. Lastly, the scent of Sleep is a bedtime musthave. It is expertly crafted from a blend of comforting lavender (a time-honoured sleep aid), jasmine to help relax the mind, and a soothing base of sedative cedarwood. As well as fragrances crafted entirely from natural essential oils, all-natural ingredients have been used in the collection wherever possible, including a 100% natural blend of coconut, rapeseed and beeswax for the Naturals candles.
The products The Naturals collection offers a diverse product range in the four fragrances, with a mix of home fragrance favourites like Scented Candles
