Nursery Today February 2025

finiti™

4-in-1 multi-tasker

Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Production Director Paul Naish paul@lemapublishing.co.uk

Production Rick Vickers rick@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

For circulation enquiries contact: subs@lemapublishing.co.uk

Christy Foster this month takes a look back at her time at Toy Fair 2025 and how social media delivers for the business on every front.

This month Pramland’s John Barker highlights the importance of mental health and how the stress of the previous year might have a ected those within our industry.

12 Having been an e-commerce retailer since launching in 2001, with more than 268 stores in Turkey, the business is now expanding into the UK. Nursery Today caught up with their Director, Halil Erdogmus to nd out more.

36 Nursery Today caught up with Bump to Baby Prams Managing Director Jordanne Newsome.

Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930 www.nurserytoday.co.uk

Joie is set to welcome in a new era of its luxury range, Joie Signature, with a completely refreshed and elevated fashion collection for 2025 that is the epitome of understated elegance.

editor’s letter

Welcome to our February issue where we shine the light on various product categories including items for Preemie and Newborns, Nappies & Toilet Training, Swaddles & Sleep Bags and Multi-Use products.

We also feature among the pages this month interviews with two independent nursery retailers. The first being with ebebek’s Director Halil Erdogmus, where they give us an insight into their business model and how they have entered the UK Nursery retail sector. ebebek have been an e-commerce retailer since launching in 2001. With more than 268 stores in Turkey, the business is now expanding into the UK. To find out more, simply turn to page 12.

You will find our second interview with Bump to Baby Prams Managing Director Jordanne Newsome (based in Queensferry, Flintshire) who opened their doors pre-lockdown in 2019 and had many challenges due to this. However, they are now a thriving independent retailer – you can find out more starting on page 36.

Pramland’s John Barker has firmly

placed his heart on his sleeve this month and addresses the issues surrounding mental health. This is definitely worth a read and you can find out more by flicking across to page 24.

The BPIA have been incredibly busy and productive, with the Association focussed on driving UK partnership agreements within a number of International Trade Shows, including Kind + Jugend (Germany), Kids’Time (Poland), CBME (China) and are delighted to announce a new partnership also with The Baby Expo Dubai, which takes place at the Dubai World Trade Centre from 16th to 17th May 2025.

This new partnership will see BPIA members exhibiting at the show gaining many additional benefits. For BPIA members who would like to explore The Baby Expo Dubai as a potential exhibition to participate at in 2026, The Baby Expo Dubai will provide complimentary VIP tickets and tour around the 2025 edition of the event.

Ashleigh Lloyd, co-founder of the Baby Expo Dubai comments: “Baby Expo is the Middle East’s largest maternity, baby and toddler even and

brings together families and expectant parents, as well as distributors, retailers and key industry buyers with the world’s leading mother, baby and early year brands. Quality British products are hugely coveted in Dubai, so we hope that our partnership with the BPIA will encourage more UK brands to exhibit at our show.” Marc Hardenberg, chair of the BPIA, commented: “In a recent membership poll, The Baby Expo Dubai was one of the stand-out events that many our members said they wished to explore. We hope that this partnership will bring added benefits for members exhibiting at the show.”

For more information visit www.thebabyexpo.com or contact Ashleigh directly at ashleigh.lloyd@thebabyexpo.com

While on the subject of trade shows, Harrogate International Nursery Fair, which takes place at the Harrogate Convention Centre from 12th to 14th October 2025, boasts over 50 years in the UK and is now the country’s only trade show specifically for the baby products sector.

Stand space is now open to

everyone in the industry, so companies wishing to participate for the first time, or return after a break from exhibiting, have the opportunity to get involved and meet retailers and buyers from not only the UK, but further afield too. You can find all the information you need in our focus feature starting on page 34, or visit their website www. nurseryfair.com

Finally you will have spotted that our cover hero this month is Joie. Joie is set to welcome in a new era of its luxury range, Joie Signature, with a completely refreshed and elevated fashion collection for 2025. The Joie fashion team have worked to bring to life this new and improved collection, which has been purposely crafted for parents who value aesthetics, subtle details, high quality craftsmanship and are willing to invest in baby gear that compliments their personal style.  You can check it over on page 10.

Check out the completely refreshed and elevated fashion collection for 2025 from Joie Signature over on page 10.

Taking years of award-winning designs, babywearing expertise, and input from real parents, the Omni Deluxe™ is the latest and greatest in all-in-one baby carriers.

0-48 Months (7-45lbs)

4 Carry positions

Minimalist design

Strap markings for easy set up

6 Storage solutions

For more information, please contact: Claire Morris - Key Account Manager - UK & Ireland: cmorris@ergobaby.co.uk

Cosatto Giggle 4 Sells Out in Record Time

Cosatto is thrilled to announce that the recent launch of the highly anticipated Giggle 4 has exceeded all expectations, selling out faster than any previous product in the brand›s history. With over 1,000 units sold in the first few weeks, this remarkable demand underscores the strong market appetite for innovative, high-quality baby products at an affordable price point that are accessible to parents. www.cosatto.com

Whizzer relaunched

KiddiWhizz, the award-winning toilet training solution, relaunches as Whizzer for 2025, marking a new chapter following founder Zoë’s successful Dragons’ Den appearance. Building on the popularity of their adult-sized products, with the XL version selling out consistently, this rebrand reflects Whizzer’s expanded vision.

With multiple Gold accolades from Made for Mums and Loved By Parents, the KiddiWhizz range now includes a new whimsical “Fairytale” that transforms toileting into an adventure. Children learn how their “magic wee” powers the fairies of Whizzerland, making the process fun and engaging. Featuring advice parenting experts and backing from ERIC, the UK’s Bladder and Bowel Charity, it further enhances this game-changing solution.

New year new look for Ergobaby

Ergobaby has kicked off the new year in style, with exciting product launches, a fresh new look, and a bold new brand campaign! The new branding features bright, enticing colours, and with a peek behind the curtain into everyday life, Ergobaby is uniquely documenting the reality of parenthood. Two things can be true at once, and usually are when it comes to walking the complex, hard, and amazing path of becoming a parent.

Ergobaby are committed to helping parents and caregivers embrace the duality of this journey by offering smart, ergonomic solutions that enable and encourage bonding between them and their babies. And to support retailers in maximising everything this new campaign has to offer Ergobaby have a robust, fully integrated marketing plan, including instore POS, expert product training, instore events, online digital campaigns and more to take advantage of. Contact Claire Morris cmorris@ergobaby.co.uk to learn more. www.ergobaby.co.uk

Baby Central to take new lead on Bébécar’s

UK journey

Zoë’s innovative approach has already revolutionised toilet training for countless families ensuring they have their trusted Whizzers with them for the transition to school and everyday adventures. Sporting vibrant new packaging, Whizzer is poised to hit retail shelves this summer, making it easier than ever for parents to grab and go. sales@whizzer.co.uk | www.kiddiwhizz.com

ebebek flagshipopens store

Following its inaugural store at Lakeside Shopping Centre, ebebek opens its Flagship store at Peninsular Retail Park, Greenwich in February.

Spanning 20,451sq. ft, it offers everything from barenting essentials (no typo! - to ebebek, all parents, or anyone who cares for a baby, is a ‘barent!) to an indoor play area, a family-friendly café, plus Babyologists for guidance in-store. It’s the ultimate one-stop-shop for all things baby! And that’s not all - ebebek’s third store is opening in Wood Green this Spring!

To book your appointment with the ebebek team now email info@ebebek.co.uk. Visit www.ebebek.co.uk or download the ebebek UK Mobile App for a fast, secure, and easy shopping experience.

UK based Baby Central is thrilled to announce acquisition of the exclusive distribution rights to the Bébécar range of prams, pushchairs, and car seats from Bébécar UK Ltd, effective 1st March 2025.

Bébécar, a renowned Portuguese manufacturing company, has been a leading brand in the UK baby products market for nearly four decades. Known for its high-quality craftsmanship and innovative designs, Bébécar continues to set benchmarks in the industry, offering parents reliable, stylish, and functional solutions for their little ones.

The transition marks a significant milestone for both companies. Bébécar UK Ltd has partnered with Bébécar Portugal for over 20 years, fostering a legacy of trust and quality. Baby Central’s leadership is confident this acquisition will ensure the continued growth and success of the Bébécar brand in the UK.

As a trusted distributor in the baby products sector, Baby Central boasts a diverse portfolio that includes globally recognised brands such as Dr. Brown’s baby feeding products, WonderFold stroller wagons, and Carefix maternity wear. The company also owns the dreamgenii brand, celebrated for its innovative sleep positioners and baby-feeding cushions. This acquisition reinforces Baby Central’s commitment to offering a comprehensive range of premium baby and maternity products.

To ensure seamless continuity for Bébécar’s UK retailers and customers, Baby Central is welcoming key team members from Bébécar UK, including experienced sales agents and support staff. This move ensures that retailers and customers will continue to receive the excellent service and support they have come to expect.

For over 40 years, Bébécar has been synonymous with exceptional quality and design in the baby products market. Under Baby Central’s stewardship, the brand will continue to thrive, combining its heritage of excellence with fresh opportunities for growth and innovation. www.babycentral.co.uk

Stick and play!

From mealtimes to bath time, at home or on the go, the Stick ‘n’ Play Sensory Star Toy from Shnuggle will keep babies entertained any time of the day.

Turn any smooth, at surface into playtime whether it is a highchair, bath, play seat or even aeroplane tray. The suction cups keep the sensory star toy rmly in place; and its compact size means it can be easily stored in baby’s change bag for on the go play and is perfect for little hands to grip easily.

With three sensory stars for lots of tactile play, Stick ‘n’ Play encourages hand-eye coordination and helps to develop ne motor skills and imaginative play. Made from food grade silicone, it can also be used as a teether with the soft, textured surface of the stars ideal for relieving teething discomfort.

BPA free and dishwasher safe, Stick ‘n’ Play is suitable from birth. Contact Rosie at uksales@shnuggle.co.uk for further information. www.shnuggle.co.uk

Folk & Thread Expands into Retail Following Strong Consumer Launch

Founded by leading baby sleep experts, Folk & Thread is expanding into retail following a successful direct-to-consumer launch in May 2024. The brand has gained signi cant traction, with strong sales at baby shows, three prestigious awards, and overwhelmingly positive consumer feedback.

Designed with practicality and sustainability in mind, Folk & Thread’s competitively priced baby sleep bags o er excellent value, featuring three tog ratings, longer-lasting sizing, and beautiful gift wrapping. As part of its commitment to safer sleep, the Better Sleep Project has led to the donation of 1,200 essential sleep products to families living in temporary accommodation—a key focus for 2025.

The brand’s expansion into selected specialist retailers continues its mission to make safer, organic sleep solutions more widely accessible, making it easier for customers to nd the range at their favourite retail locations.

For more information, contact  lisa@folkandthread.co.uk www.folkandthread.co.uk

BPIA announces new partnership with The Baby Expo Dubai

The Baby Products Industry Association (BPIA) is delighted to announce a new partnership agreement with The Baby Expo Dubai, which takes place at the Dubai World Trade Centre from 16th to 17th May 2025.

This new partnership will see BPIA members exhibiting at the show gaining additional bene ts to include:

• Complimentary access to Matchmaking platform

• Complimentary access to VIP Buyer’s Lounge

• Introduction to 3x distributors (on completion of booking)

• 1x brand social media post

In addition to this, if three or more BPIA

members book space at the show, a dedicated newsletter will be sent out to the show’s database.

For BPIA members who would like to explore The Baby Expo Dubai as a potential exhibition to participate at in 2026, The Baby Expo Dubai will provide complimentary VIP tickets and tour around the 2025 edition of the event.

Ashleigh Lloyd, co-founder of the Baby Expo Dubai comments: “Baby Expo is the Middle East’s largest maternity, baby and toddler even and brings together families and expectant parents, as well as distributors, retailers and key industry buyers with the world’s leading mother, baby and early year brands. Quality British products are hugely coveted in Dubai, so we hope that our partnership with the BPIA will encourage more UK brands to exhibit at our show.”

Marc Hardenberg, chair of the BPIA, adds: “In a recent membership poll, The Baby Expo Dubai was one of the stand-out events that many our members said they wished to explore. We hope that this partnership will bring added bene ts for members exhibiting at the show.”

For more information visit The Baby Expo Dubai or contact Ashleigh directly at ashleigh.lloyd@ thebabyexpo.com

BeSafe Beyond secures Which? Best Buy

BeSafe is proud to announce that the BeSafe Beyond car seat has been awarded the prestigious Which? Best Buy following the November 2024 child car seat testing. This recognition highlights BeSafe’s ongoing commitment to providing families with innovative car seat solutions that prioritise safety, comfort, and practicality.

According to the Which? review from November 2024, “The BeSafe Beyond + Beyond Base is an excellent baby-to-child extended rear-facing car seat, thanks to the excellent safety scores and protection it provides in a crash.”

The BeSafe Beyond excelled across key areas during the rigorous Which? testing process, earning an overall score of 76%, signi cantly above the 64% industry average.

The BeSafe Beyond achieved the highest safety marks of ve stars thanks to its advanced design and exceptional performance in crash tests. www.besafe.com

Evolving purchase power

Azaria, a UK leading family specialist PR and Marketing agency, publishes its annual Family Report, which explores the evolving purchasing power, shopping habits and the decision-making process of modern parents.

The independent study, based on insights from UK parents surveyed in January 2025*, reveals signi cant trends in brand loyalty, sustainability, and in uencer marketing, presenting key opportunities for brands to build deeper connections and nurture loyalty.

Trends Shaping Parental Purchasing in 2025:

Prioritising Sustainability

A remarkable 84% of parents stated that they now consider a brand’s sustainability credentials before making a purchase.

Creating

Trust and Loyalty

60% prefer to buy from brands they already trust.

Consistent quality and positive experiences were cited as valuable, emphasising the importance of building lasting connections.

Customers Acting as Your Sales Team

Almost all respondents (99.5%) have recommended products to fellow parents, highlighting the importance of authentic advice and personal experiences.

O

ering Value Beyond Price

While a ordability is key for 31.1% surveyed, 96% said they are willing to pay more for features that enhance safety, well-being, or convenience.

Free shipping comes out as the top incentive for 75.1% of those surveyed, with discounts and promotions following closely behind.

Harnessing Awards and Accreditations

One in three parents are more likely to purchase a product with an award or accreditation, and 85% prioritise these products over others.

Influencing Parental Purchasing Decisions?

Influencer marketing leads the way (36.6%) in helping parents discover new

brands, followed by online searches (22.5%) and social media ads (22%).

Reviews are a crucial factor, with three-quarters of parents saying they heavily influence their decisions. Recommendations from family and friends remain pivotal, with six in 10 parents relying on them.

Managing Director Amber Steventon commented: “This year’s research has shown that parents are increasingly turning to trusted brands that o er quality, value and experiences that positively impact on both their family and the environment.”

“PR and digital marketing have never been so important to cut through the mass of noise with messages that truly resonate, engage and ultimately drive purchase.”

Azaria highlights key ndings through its customary easy-to-read infographic, which explores the evolving needs and expectations of UK parents. www.azariapr.co.uk

Flying with Kids Just Got Easier new!

Meet WriggleEase, the Innovative Baby Travel Solution.

A unique new travel product has entered the market with the support of a powerful team of industry experts.

Most airlines o er infant tickets for children up to two years old, which does not give them their own seat. The child must sit on an adult lap for the duration of the ight - which can feel like a very long time with a wriggly baby!

Up until now parents have had to hold their child on their lap for the length of their journey. WriggleEase is a revolutionary product designed to soothe and secure babies and toddlers while seated on their parent’s lap during a ight, train journey, movie or wherever they need to sit still for long periods.

Approved for use on aeroplanes by the CAA and EASA, the ve point harness and lightly padded lap seat keep a child aged 6 months -2 years comfortably seated, hands-free. The familiar harness signals to a child that it’s time to relax, while also keeping them supported and seated. Designed in Britain by NHS Mum Rachel, WriggleEase is about to launch with the expert support of Bebelephant as its distributor, and Ink & Pixel managing brand, marketing and PR.

The WriggleEase Lap Seat is available to buy now from www.wriggleease.com

RRP: £49.99

For sales contact Elliot Bishop on the below. elliot@bebelephant.com www.wriggleease.com

Now with added belt path installation

Kick back as you cruise

*compatible base sold separately

i-Level™ Pro

Deep reclining infant car seat 40-87 cm (birth to approx. 15 months)

This clever carrier features a deep 1570 recline, offering ergonomic positioning that benefits babies’ spinal development. It also meets the highest ECE R129 safety standards with i-Size enhancements, which means that both your little one AND your mind can rest comfortably through ever y car ride

For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com

a new era of Joie Signature Welcome to

Joie is set to welcome in a new era of its luxury range, Joie Signature, with a completely refreshed and elevated fashion collection for 2025 that is the epitome of understated elegance

The Joie fashion team has brought to life this new and improved collection, purposely crafted for parents who value aesthetics, subtle details, high quality craftsmanship and are willing to invest in baby gear that compliments their personal style.

Inspired by subtle details, monochromatic fabrics and timeless design elements, this updated fashion collection will appeal to the most fashion forward parents.

At the heart of this fashion collection are the little details that set the Signature range apart. Inspired by the latest interior design trends, a sleek vertical stitching motif is featured throughout the collection to create re ned texture and subtle focal points.

All of the fabrics have been hand selected in earthy, neutral tones leading to a re ned and timeless overall style. To nish o the look, tasteful vegan leather touches are applied on Joie Signature logos, badges, touchpoints and zippers.

Creating a feeling of understated elegance, this collection will allow fashion savvy parents to extend their style from their wardrobe right the way through to their baby gear – so even in those early days of parenthood, you can still feel like yourself.

Featured in this timeless and premium fashion assortment are favourites niti, ramble XL, i-Harbour E, i-Traver, i-Spin XL, i-Plenti, calmi R129 and i-Prodigi as well as new kids on the block i-Level Pro, parcel LX, estrella, versiti and sprint.

estrella

This luxe and stylish lightweight double stroller features two customisable seats – perfect for navigating adventures with little ones who don’t always see eye to eye.

Styled in the brand-new Signature look, estrella has a lie at recline in each seat that works individually, creating a cosy, ergonomic haven that is suitable from newborn to toddler.

The adjustable leg rests o er cushy calf supports to let growing, tired legs kick back comfortably, while the all-wheel suspension will absorb the impact of any terrain without disturbing sleeping tots.

Double the fun also means double the stu – which is no problem for estrella, thanks to the extra wide storage basket, made to t everything needed for two.

parcel LX

Anywhere, anytime, and any mood – the parcel LX is always travel ready with an easily activated compact fold. The new and improved parcel LX now has larger wheels than the previous model making it even easier to take on those tougher terrains.

Foam lled for durability, these wheels will never be the reason for missing out on adventures. With multiple recline options, snoozy toddlers can rest after a busy day on their feet. With an adjustable leg rest ready to support tired legs, they will be able to recharge in comfort when out and about.

i-Level Pro

Introducing the latest travel companion from Joie, the i-Level Pro, dreamed up for ultimate comfort on the open road. This deep lounging infant seat boasts an ergonomic 157o recline to keep baby riding safely by car or pushchair right through to 15 months.

Built to the highest R129 safety standards, the i-Level Pro is simple to install, with a secure connection using the vehicle’s 3-point seat belt or a compatible base. Pair with Joie’s i-Base Encore to add a spin, making for easier ins and outs.

parcel LX

i-Level Pro

ebebek stores

are here!

Having been an e-commerce retailer since launching in 2001, with more than 268 stores in Turkey, the business is now expanding into the UK. Nursery Today caught up with their Director, Halil Erdogmus to nd out more.

When did ebebek rst launch as an online nursery retailer, and how has the online market evolved since then?

ebebek rst launched online in 2001, at a time when e-commerce was still in its early stages, especially in the nursery sector. Over the years, we have seen a signi cant shift in customer behaviour, with more parents turning to online shopping for convenience, product variety, and expert guidance. The evolution of digital marketing, mobile commerce, and social media has played a crucial role in shaping the market, and we have continuously adapted to meet the needs of today’s digitally savvy parents.

Our expansion into e-commerce accelerated in 2020, during the pandemic. This allowed us to reach families globally. In 2022, we launched our e-commerce website in the UK, marking the beginning of our journey in this market.

The nursery market has changed signi cantly, with digital channels now playing a key role in product discovery and parenting education. However, we believe in the power of physical retail, where parents can experience products rsthand and receive expert advice. That’s why our expansion in the UK includes both online and in-store o erings, ensuring we cater to parents’ evolving needs.

Our expansion into e-commerce accelerated in 2020, during the pandemic. This allowed us to reach families globally. In 2022, we launched our e-commerce website in the UK, marking the beginning of our journey in this market.

Would you consider ebebek a one-stop shop for consumers of nursery products, or do you focus on speci c categories?

We are absolutely a one-stop shop for parents. Our range covers everything from maternity essentials to products for children up to four years old. This includes nursery furniture, feeding products, travel gear, toys, baby care, and clothing.

What makes us stand out is that we don’t just o er products — we o er guidance. Our ‘Babyologists’ are trained to help parents nd the best solutions for their babies, ensuring that we’re more than just a retailer; we’re a trusted parenting partner.

What strategies do you use to drive tra c to your website and increase online visibility?

We use a mix of performance marketing, content strategy, and community engagement to drive tra c to our website. Our digital presence is built on SEO, paid advertising, in uencer collaborations, a liate and social media engagement, alongside informative blog content that supports parents in their journey. We also have a mobile app, which launched in 2023, and we’re about to introduce a loyalty program that will further enhance engagement and retention. For us, it’s not just about driving tra c — it’s about building long-term trust with families.

How important is social media in driving awareness and engagement for ebebek? Can you

share any key tactics that have worked well?

Social media is one of our strongest tools for connecting with parents. It’s where they go for advice, recommendations, and to engage with other families. We’ve seen great success with video content — especially expert Q&A sessions, user-generated content, and interactive campaigns.

Could you share some insights into the size and growth of ebebek as a business? How has the company expanded over the years?

ebebek has grown tremendously over the years. We started in Turkey and have expanded to over 268 stores, making us one of the leading nursery retailers in the region. In 2023, we took a significant step by going public (IPO), strengthening our growth trajectory.

Our UK expansion is an exciting milestone for us. We started with an e-commerce launch in 2022 and opened our first store in Lakeside in 2024. This month also sees our Greenwich Store (which is the UK’s largest one-stop baby and parent destination store) welcome customers and our Wood Green store will open in April. We are fully committed to growing our presence in the UK market.

How important are established nursery brands to ebebek’s offering, and do you have any particular brands that stand out in terms of customer demand?

Established nursery brands are a key part of our offering because parents trust them. In the UK, some of our most popular brands include Joie, Kinderkraft, Kendamil, Nuby, Momcozy, Fisher-Price, Casdon, Hipp, Pampers, Vital Baby and many more.

At the same time, we also offer our own

in-house brands, such as babyme, babyplus, hellobaby, and babytoys. These brands allow us to provide high-quality, affordable options tailored to parents’ needs. Our approach is to offer a mix of trusted global names and carefully developed exclusive products.

Have you recently onboarded any new brands or products that have proven particularly popular with your customers?

Yes, we are constantly expanding our product range. Recently, we have introduced new eco-friendly and organic baby care brands, which have been incredibly well received. Parents today are more conscious about sustainability, and we

Our UK expansion is an exciting milestone for us. We started with an e-commerce launch in 2022 and opened our rst store in Lakeside in 2024. This month also sees our Greenwich Store (which is the UK’s largest one-stop baby and parent destination store) welcome customers and our Wood Green store will open in April.

want to o er products that align with those values. We have also seen great interest in compact travel systems and multi-functional nursery products, as modern parents look for convenience and versatility in their purchases.

Is there a speci c nursery product category that is currently performing exceptionally well for the business?

Yes, baby feeding products and travel gear are among our best-performing categories. Parents are particularly looking for compact strollers, car seats, highchairs, and all breastfeeding essentials. Baby tech, such as smart monitors, baby safety is also becoming increasingly popular as parents seek innovative solutions to make their lives easier.

Are you actively looking to onboard new brands or products to expand your current product range?

Absolutely. We are always on the lookout for innovative, high-quality brands that bring value to parents. Whether it’s new baby tech, sustainable babywear, or ergonomic nursery furniture, we want to continue evolving to meet the needs of modern families.

Does ebebek work with any charities or social initiatives, and if so, what is the nature of those partnerships?

Yes, giving back is a big part of who we are. We

support initiatives that help underprivileged families, newborn care programs, and sustainability projects.

In the UK, we are in discussions to establish partnerships that align with our mission of making parenting easier and more accessible for everyone.

Regarding your newly opened store, how has it been performing since its launch?

Our Lakeside store has been performing exceptionally well. Parents love the interactive shopping experience, our knowledgeable ‘Babyologists,’ and the carefully curated product selection. The feedback has been overwhelmingly positive, reinforcing our belief that physical retail is still crucial in the nursery sector.

Do you have plans to expand further, and if so, what will be the key factors in choosing new store locations?

Yes, our expansion plan is already underway. Our Greenwich store, which will be the UK’s largest one-stop baby and parent store, is opening this month. We’re also opening our next store in The Mall, Wood Green, and have plans to expand across the UK in the coming months.

Is there any exciting news or upcoming plans

you’d like to share with Nursery Today readers?

We have exciting promotions, product launches, and community events lined up! Our February Shopping Fest is already live, o ering amazing deals throughout the month. Plus, we’re working on expanding our exclusive product range and planning in-store events to connect with parents and educate them even more.

You are also a member of our industry association, the BPIA. What was your rationale for becoming a member, and what do you feel are the key bene ts to you as a business within the nursery sector?

Joining BPIA was an important step for us. Being part of an industry association helps us stay connected with key market trends, collaborate with other leading brands, and contribute to shaping the future of nursery retail. It also strengthens our credibility and ensures that we are aligned with the highest industry standards.

Our Lakeside store has been performing exceptionally well. Parents love the interactive shopping experience, our knowledgeable ‘Babyologists,’ and the carefully curated product selection. The feedback has been overwhelmingly positive.

www.b-p-a.org

If your company is a member of the BPIA and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.

Furniture and Furnishings (Fire) (Safety) Regulations 1988 - Update

In January, the BPIA advised members that the O ce for Product Safety and Standards in the Department for Business and Trade had published a policy paper which provides an update on the ongoing review of the re safety of domestic upholstered furniture.

The policy paper re ects on evidence received in response to the consultation on the new approach to the re safety of domestic upholstered furniture, launched by the previous Government in August 2023. It provides commentary on all important issues in the sector, including highlighting key proposals which require further exploration and development in collaboration with stakeholders and sets out some immediate action that will be taken to amend the existing regulations.

It represents great progress in the development of the new Regulations and the BPIA’s unwavering commitment to remove baby and children’s products from the scope. However, this can’t be considered a ‘done deal’ just yet.

In the draft Regulations circulated for consultation, initial amendments include the removal of baby and children’s products from the scope of the current regulations. In the 2023 consultation draft there were a number of products not initially included in the list of exclusions, but with the BPIA’s and its members’ persistence, the exclusion list has been updated to include all child care articles currently in scope.

The BPIA has arranged a meeting with OPSS to con rm the expected timelines, implementation and consider what guidance businesses, including our members, may need to support their understanding of the changes. A further update will be provided to members following this meeting.

Links to the policy papers and a newsletter with more detail about initial actions that the Government will take can be provided by the BPIA to members. It can also provide a link to a summary of responses submitted to the 2023 consultation.

Contact Julie Milne – julie@b-p-a.org

The Insights Family launches Future Forecast 2025

Its agship annual report predicting key trends shaping the kids, teens and family industry

The Insights Family, a global leader in kids, parents and young adult market insights, has released its agship report, Future Forecast 2025. Now in its seventh edition, the free report provides foresight on emerging consumer shifts and industry trends that are shaping how organisations connect with young audiences in 2025 and beyond.

Drawing on insights from the largest continuous study of kids, teens, and parents in 22 countries, The Insights Family’s team of researchers and analysts make their data-backed predictions for the year ahead. This year, Future Forecast 2025 identi es key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing, the bridging of physical and digital experiences, the evolving role of gaming in brand integrations, AI’s impact on children’s creativity, and the intersection of play and learning in education.

Particularly poignant for the baby products industry is the ‘Anxious Generation’ – children born after 2010 which is stated to be the most disrupted generation since World War II. The formative years of these children have been shaped by the pandemic and social isolation, climate change concerns, global con icts and economic instability: while growing up with the pressures of a hyperconnected digital world. This has resulted in a generation with heightened anxiety and a need for security and emotional support.

Health and wellbeing are the main concerns for parents caring for this generation, re ected in family entertainment choices and despite economic pressures, families are committed to products and experiences that support their physical and emotional health. For example, soft toys, often linked to reassurance and security, were reported as the favourite toy type among 22% of kids aged 3-15 across 21 countries in Q4 2024.

Key Trends for 2025

Meeting the Mental and Physical Health Needs of Modern Families

The growing focus on family wellbeing creates opportunities for innovative products and experiences that support mental and physical health.

Flavour-Powered Brand Partnerships Take on Sensory Marketing

Strategic partnerships that blend categories and appeal to young audiences through multi-sensory experiences.

Agnostic Desire for Engagement: Gaming in the Real World

Gaming culture continues to blur the lines between online and o ine, demanding seamless interactions that rede ne brand engagement.

The New Frontier of Immersive Advertising  Brands must create engaging, immersive experiences that resonate with digital-native audiences while driving measurable results.

How AI is Empowering the Next Generation

AI is transforming how kids interact with entertainment properties, enabling creative expression and innovation.

The Future of Education: Where Play, Tech, and Learning Converge

The intersection of play, technology, and learning o ers brands new avenues to contribute to the future of education.

Successful co-operation with Hong Kong Baby Products Fair

The Hong Kong Trade Development Council (HKTDC) expressed gratitude to the BPIA for its support of its 16th Hong Kong Baby Products Fair (together with the Hong Kong Toys & Games Fair and Hong Kong International Stationery & School Supplies Fair). The three fairs altogether featured more than 2,500 exhibitors from 34 countries and regions and attracted over 80,000 buyers from 119 countries and regions, fostering cross industry business connection and information exchange, reinforcing Hong Kong’s role as an international trading hub.

Under HKTDC’s EXHIBITION+ hybrid model, participants could continue their sourcing journey via the smart business matching platform Click2Match beyond the physical fair period. The Scan2Match function also facilitates offiine-to-online connections, enabling buyers to continue communications with their potential suppliers after the fair.

With the support of the BPIA to Selection of Europe at the fair, this facilitated UK companies to make use of its platform to expand their global businesses.

Join the UK Pavilion at Kind + Jugend

The BPIA confirms that it will be hosting a UK Pavilion at Kind + Jugend in Cologne, Germany in September 2025. The cost of participating in the UK Pavilion is being finalised and will be communicated to members as soon as possible. This will be offered as a complete package and participants will be supported by the BPIA throughout the entire exhibiting journey.

More information will be available soon, but to register interest contact Marc Hardenberg – marc@majuma.co

• Innovation - double -sided designs to adapt as babies grow

• Sustainability - chemical-free, natural materials

• Unparalleled suppor t - tailored, comprehensive approach from pack aging to sta training

Retail matters

Christy Foster this month takes a look back at her time at Toy Fair 2025 and how social media delivers for the business on every front.

As a founder-owner of The Nursery Store, my mission has always been to connect families with products that enhance their everyday lives, making parenting just a little bit easier. This month, I had the privilege of attending the Toy Fair at Olympia, London—a hub of creativity, innovation, and the latest in children’s products. It was an incredible opportunity to meet with suppliers, discover exciting new products and trends coming through, and explore innovations that we hope will soon become staples for families across the UK.

What struck me most at Toy Fair was the sheer passion and creativity driving the industry forward. As I walked through the stands, I found myself reflecting on what truly matters to our customers: toys that offer great value, spark joy, encourage development, and fit seamlessly into busy family lives. I was able to reflect on brands and products that we stock, and how each adheres to these exact same principles. It totally reaffirmed my commitment to bringing only the best to our customers.

When so much thought goes into designing and producing a product, you naturally want to show it off to the best of your ability. Because The Nursery Store doesn’t have a physical

store, this creates a unique problem for us; how do we create a connection with our customers and give them the confidence to invest in products they can’t see or touch in person?

Over the past year, we’ve leaned heavily on social media — particularly live demonstrations and Q&A sessions on Tik Tok Lives — to bridge this gap. Our live videos have allowed us to showcase products in a way that static images and text simply can’t. Customers can see how a stroller folds in real time, how a highchair adjusts to fit different stages, or how a cot bed converts to a toddler bed, quickly and safely.

The immediacy of live demonstrations means that we can answer questions directly as they come in, turning what could be a transactional process into an engaging, interactive experience. It’s particularly important to me that we’re not just selling; we’re informing, guiding, and building trust. And the feedback we’ve received has been overwhelmingly positive. Families appreciate the honesty and practicality these sessions provide.

A key part of our strategy for the coming months will be collaborations with other brands.

These partnerships will give us the opportunity to use platforms like TikTok to introduce new products to families, often with immediate feedback. There’s something incredibly powerful about hearing a parent say, “That’s exactly what I need,” just moments after seeing the

Store: to be more than just a retailer, but a partner in parenting. It’s an exciting time for us. The connections we’ve made, the feedback we’ve received, and the innovations we’ve seen all point to a bright future. We’re not just selling nursery products; we’re building a

What struck me most at Toy Fair was the

the

sheer passion

and

creativity driving

industry

forward. As I

walked through the stands,

I

found myself reflecting on what truly matters to our customers: toys that offer great value, spark joy, encourage development, and fit seamlessly into busy family lives.

product in action. It validates the work we do and inspires us to keep innovating in how we connect with our audience.

We also plan to work with experts in fields like child safety, sleep consultancy, and child development. By inviting these professionals into our live sessions, we aim to move beyond simply showcasing products and instead become a destination for families seeking trusted advice and insights. This evolution reflects our broader vision for The Nursery

community where families feel supported, informed, and inspired. And I can’t wait to see where this journey takes us next.

Christy Foster, Managing Director

Small world

Nursery products designed for premature and newborn babies are essential items for nursery retailers due to the increasing demand from parents and caregivers who prioritise the health, comfort, and safety of their infants. Premature babies, in particular, have special needs that require carefully designed products to provide the necessary care and support.

Parents often seek advice from multiple sources when choosing items for their little one, such as pediatricians, neonatal specialists, and online forums. Word-of-mouth recommendations and peer reviews also play a vital role in decision-making. With information and resources readily available online many parents will use social media and blogs to stay informed about the latest innovations in newborn care. Retailers who understand these information-gathering methods can enhance their product o erings and educate consumers about the most e ective solutions for premature and newborn babies to provide the best options for parents and caregivers seeking high-quality, reliable products.

Key products in this category include car seats (with inlays which provide a safe, snug and secure option for smaller infants), sleeping solutions, suitable bedding and feeding aids such bottles with slow- ow teats.

We highlight a variety of products that are all available to order now and are designed with preemies and newborns in mind.

Safe sleep

The Lullaby Trust and ergoPouch have partnered with the HugMe blanket to help more families provide a safer sleep environment for their baby. This innovative product is a TOG-rated alternative to loose blankets in the crib.

The HugMe Blanket provides added warmth, security and comfort for a newborn during sleep without the risk of coming untucked. It o ers two variations, both with two options for warmth, 0.2/1.0TOG and 1.0/2.5TOG — simply ip the sheet over to adjust the warmth and follow their Bedding Temperature Guide.

Made from the same soft stretch jersey as their sleeping bags and swaddles, it is breathable, non-toxic and soft on baby’s skin.

Tel 01530 2640698

admin@wildseven.co.uk

www.wildseven.co.uk

Practical protection

Rascals nappies are thoughtfully designed to prioritise comfort, practicality, and protection for little ones from newborn.

Made with ultra-soft, dermatologist-tested materials, they’re gentle on sensitive skin, while the innovative Hydrolock Core absorbs up to 25 times its weight in liquid, keeping a child dry and comfortable throughout the day.

With a stretchy high-back waistband to ensure a secure t and minimise leaks, Rascals nappies o er reliable performance for busy families. Free from harsh chemicals and irritants, they deliver gentle care and peace of mind, making them the perfect choice for quality-conscious parents.

www.rascalsbaby.com

BeSafe Preemie Inlay – TailorMade Comfort for the Tiniest Passengers

The BeSafe Preemie Inlay is specially designed to provide comfort, support, and a secure t for premature and small full-term babies in their car seat.

Developed in collaboration with a neonatal nurse and t-tested with preemies, this inlay creates a cosy, protective environment while ensuring a neutral neck position to keep airways open.

Made from the NEW BeSafe Soft Breeze fabric, the inlay features exceptionally soft materials for gentle comfort. An extra wedge lifts the baby for optimal belt positioning and can be removed as the baby grows.

For safety and peace of mind, the Preemie Inlay has been crash-tested with the BeSafe Go Beyond seat according to UN R129 standards.

Thoughtfully designed to support the most delicate passengers, it ensures a safe and snug ride from day one.

For more information contact James Harrison or Sarah Evans at the below.  support.uk@besafe.com www.besafe.com

A gentle solution for delicate beginnings

Developed by Healthcare Professionals, the Dr. Brown’s Natural Flow Options+ Narrow Preemie Baby Bottles are sized perfectly for premature babies’ unique feeding needs. The small 60-ml bottle features Dr. Brown’s unique patented vent system, especially designed to help relieve the symptoms associated with infant colic. The slow- ow teat is 47% slower than a level-1 teat: this gentle ow and controlled pace supports the delicate development of preemies, ensuring they receive nourishment, with minimal discomfort.

The Dr Brown’s Preemie Bottle can bene t premature babies who have a poor sucking re ex and have problems competing with the vacuum found in unvented bottles. The unique internal green vent system continues to create 100% vacuum- free feeding, allowing for a comfortable feed and ultimate bonding during this crucial time in both baby and parents lives.

Enquires contact Phil Bosher on the below. phil.bosher@babycentral.co.uk www.babycentral.co.uk

Home of the Moses Basket

The Little Green Sheep’s unrivalled range provides a safe and super snug place for little ones to spend their first six months as they grow, develop and dream.

Beautifully crafted with natural materials and using specially sourced palm leaf, The Little Green Sheep’s Moses Basket provides a calming space for baby to sleep soundly from birth.

Available in many colours and prints, the lovingly woven, lightweight, and portable Moses Baskets come with a premium-quality liner made from 100% organic cotton. Complete with the brand’s signature chemical-free mattress to create the purest environment for sleep, it offers firm support, as recommended by safe sleep experts.

TEL: 01789 734 022 trade@greensheepgroup.com

Barking Mad

This

month Pramland’s John Barker highlights the importance of mental health and how the stress of the previous year might have affected those within our industry.

Hi everyone, I hope this nds you all well and your stores have been buzzing with customers throwing money at you all. I’m writing this with moments to go before the deadline as I’ve been running around like a mad man since Christmas (this is no bad thing, and I certainly won’t be complaining about it). This month I want to address a big issue, an issue that a ects all of us, our mental health. Those of you that know me will know me as a jovial guy that likes to remain positive and always looks for a reason to be optimistic. I have however been struggling somewhat with my mental health over the past year. Now I’m not writing this article to get sympathy or anything of that nature, but I feel that the issues that I have faced and have caused me to struggle are issues that will be a ecting many of us, and I think it’s important we as an industry should be open with each other. Before I go any further, I must admit I was that guy that used to say, “Come on man, just pull your socks of and get back to work”. Depression, anxiety and stress was just a load of old hogs wash as far as I was concerned. Then I started to investigate the way I

was feeling and was blown away to discover that the sick feeling in my stomach, and the sleepless nights was actually the e ects of these “silly conditions”.

The last year was tough on our industry, very tough. And it was a struggle to keep going from week to week. As a business we’ve been lucky, we saw growth over the previous year. We fell short of having our best year but growth no matter how small should always be applauded. We faced various challenges from stock delays to deathly quiet weekends, but we made it through. Sadly, some didn’t. I like to think of myself as someone that knows my business and has a handle on where it’s been and where it’s going. I’m far from perfect, but I understand the errors I may have been making, and I’ve tried to correct them going forward. But regardless of this, last year I found myself starting to become more stressed over small things, I started to question my own abilities to run the business but more importantly run it successfully. I was starting to place huge expectations upon myself to ensure each week beat the week before. Expectation that the nancials would be perfect

I like to think of myself as someone that knows my business and has a handle on where it’s been and where it’s going. I’m far from perfect, but I understand the errors I may have been making, and I’ve tried to correct them going forward. But regardless of this, last year I found myself starting to become more stressed over small things, I started to question my own abilities to run the business but more importantly run it successfully

by certain dates and when things didn’t play out, I would beat myself up mentally over my failings. Overall, I found that the woes of our industry started to weigh on my mind more and I started to question how well we were performing as a business. If we had a quiet day, I would crash into a spiral of anxiety and start to question if we’d ever see another customer again. Despite us having what ended up being a fabulous year for the business my brain would not let me see the bigger picture, instead choosing to focus on the negative. It was almost as

if the more success we experienced the more I expected and if it didn’t come, I was letting everyone down. At one point I was experiencing several issues with troublesome customers and my reaction is shocking when I look at it. We all get times when things go wrong, and we all get times when everything seems to go wrong all at the same time. You feel like the world has tripped you up and decided it would be comical to just keep kicking and kicking you in the head. This was exactly how I felt. This is a far departure from how I normally am –

pragmatic and practical. Instead, 2024 JB was a gibbering mess of stress and feelings of persecution. The icing on the cake came at the end of the year when the industry was inundated with what appeared to be a domino rally of store closures. When you see your peer’s businesses failing it starts to really play on your mind and I found myself becoming fixated on the ‘who will be next’ and panicking that it could be us.

January saw a bumper month here in sunny Hull (and I’m led to believe many of you too) and I’ve found renewed vigour. My wife Tracey (who many of you have met) has been so amazing. She has supported me every step of the way and has placed her complete faith in me and my abilities and I’ve drawn so much from that – it’s truly uplifting. I started 2025 with a new approach, not everything is under my control so don’t try to be everything to everyone. Be the best you that you can be and stay true to yourself. I’ve made positive decisions to improve my life and how it affects me mentally. I now know that I cannot solve the world’s problems in one day but a good, well thought out plan of action with strategic goals along the way means I can focus on one challenge at a time. My first huge positive was to have a record January which we achieved. Those few bad days in

the month just drifted away and I didn’t let it hold any weight in my mind. Then I managed to finally secure an account with a huge brand we’ve been after for many years. Again, another massive positive. I’ve just got to keep remembering the pluses and forget all those little minuses – let them simply fade away on to a spreadsheet somewhere. With margins continuing to be squeezed and some retailers choosing to continue their reign of destruction on our industry 2025 will be another hard year – but I’m determined to weather it better than last year. I won’t let someone offering 20% off and an extra 10% off at the checkout dictate my business or state of mind. The store maybe 75 this year and I may be turning 50 (I know! It’s hard to believe that with these boyish good looks I’m a proper oldie!) but there’s a lot of life left in her yet, we’ve only just started, and I’ll be riding her all the way (Slim Pickens style!).

In all seriousness, if any of you guys out there are struggling with your mental health, please do reach out to someone. It’s amazing what talking to a friend or family member can do to lift you. Failing that you are more than welcome to fire me over an email and I’ll do my best Claire Rayner on you. Until next time – May the force be with you. . . .

I started 2025 with a new approach, not everything is under my control so don’t try to be everything to everyone. Be the best you that you can be and stay true to yourself.

Bottoms up!

COFFEE BREAK

Nursery Today caught up with Cameron Price’s Managing Director, Barry Moor to gain his insight into the toilet training category and how their range has been developed to assist.

How are modern potty designs tailored to assist toddlers during the potty-training process, and what design features make them more e ective?

The Toddler-Essentials Easy-Pour Potty has a unique anti drip lip at the rear, making it hygienic and easy to empty and clean. It has a wide seating area for extra comfort and a handle at the front for e ortless emptying of liquid or solid waste out the back away from where the child sits and touches. The splash guard is just the right height to stop spills out the front. What materials are commonly used in the manufacturing of potties, and how do these materials contribute to both durability and ease of cleaning?

It’s important to us that our production does not occur at the expense of future generations. That’s why we’re constantly working to minimise our carbon footprint on the planet – from how our products are designed to how they’re manufactured and shipped.

We manufacture all Toddler-Essentials Easy-Pour Potties in the UK, from plastics that can be recycled.

Why are potties a popular product for nursery retailers, and how do they cater to the needs of both parents and children in terms of functionality and appeal?

The core brand values are to provide well designed, reliable and e ective products to aid and enhance the development of toddlers in the transition from baby to toddler.

We aim to provide fun, positive, well designed, simple, and reliable products that parents can use to help with childhood development, targeted at the early years phase as young one gains that all important independence.

Do you feel that these provide an upsell opportunity for retailers?

Step stools or toilet seats for little one’s as an example?

By adding additional products to our range, the step stool, toilet seat, cutlery set and of course our soft toy mascot Vincent, we are aiming to provide opportunities for retailers to create bundles. Ease of purchase for consumers is key, and having a consistent range from a trusted supplier, will help retailers to increase sales.

Does price play a role when we look at products suitable for toilet training?

Price is of course important, and we are happy to discuss discounts with retailers to ensure we all maintain a workable margin. But of course, in addition to price, quality and reliability is also key. Having a UK manufacturing source with stock in place is becoming a key feature for retailers given the turbulent conditions and potential impact of tari s from the usual far east supply chains.

What innovative features in potty design have emerged recently, and how do these innovations improve the potty-training experience for both kids and caregivers?

Potties have been around for many years; we nd simplicity is the key.

There are many novelty products on the market, but ultimately this is a short-used training aid to develop a child’s independence. So, we keep our product, simple, easy to clean but o er a range of 9 colour options. That’s more than anybody else in the industry, allowing you to also have a great looking product in your home.

We are also able to bespoke for retailers if the volumes are big enough.

How have potty designs evolved to meet the growing demand for eco-friendly and sustainable options, and what are the environmental bene ts of these newer materials or designs?

In 2023 we launched our Eco Potty manufactured from EcoAllene recycled food cartons, the most common of which is known as Tetra Pak. All our products and their packaging can all be recycled with your household plastics, sometimes by roadside collection or at your local recycling centre depending on your local council services.

And of course, because we manufacture and sell in the UK our air miles are massively reduced over imports. It’s an important factor that consumers consider today.

Nappies and toilet training products play a crucial role in the parenting journey. Fortuntely we have brands in our industry who o er solutions that help.

Nursery brands o er a wide range of solutions that assist when we focus on nappies and toilet training products. For example when we look at traditional cloth nappies and eco-friendly alternatives, there’s a product to suit every preference. Cloth nappies are popular among environmentally conscious parents, o ering a sustainable choice that reduces waste. In contrast, eco-friendly disposable nappies provide a balance between convenience and environmental responsibility, appealing to modern families seeking to minimise their ecological footprint.

As children grow, products like potties and portable toilet training solutions become essential. These products are designed to make the transition from nappies to using the toilet more comfortable and less intimidating. With features such as ergonomic designs, fun colours, and portability, these tools create a positive experience for children, which is key in avoiding potty training struggles.

Nursery retailers who o er a range of these products can drive footfall either instore or via their websites, as parents are eager to purchase quality solutions for both newborns and toddlers. Providing expert advice and a broad selection of brands and styles ensures retailers can meet the needs of diverse customer preferences, encouraging repeat visits and word-ofmouth recommendations. We highlight a selection of products available to order now across the following pages.

Join the reusable nappy revolution!

Parenting is challenging enough without worrying about a baby’s nappy. Bambino Mio’s one-size Revolutionary nappy is the perfect choice when opting for reusables.

Adjustable waist tabs and poppers means the t is suitable from birth to potty training. The super absorbent inner layer and customisable boosters ensure baby stays dry while the secure double-elasticated legs prevent leaks.

The Revolutionary is soft and safe, made from non-toxic materials, and available in 20 cute designs. It’s convenient and hygienic; just machine wash at 40degrees with household laundry.

Eco-friendly and money-saving, the Revolutionary Reusable is the only nappy your baby needs. The ‘Give-it-a-go’ bundle with 5 nappies and a pack of liners is £89.99

For more information contact the below. salesenquiries@bambinomio.com www.bambinomio.co.uk

Sustainable swimming with Splash About Swim Nappies

Splash About’s Happy Nappy DUO is a ‘must have’ for swim classes and an eco-friendly alternative to disposable swim nappies.

Approved by swim-schools as the gold standard ‘double nappy requirement’; designed with snug ribbing at the waist and thighs to e ectively contain solids and a unique Silver Lining to destroy faecal bacteria before it enters pool water.

There’s no need to wear a disposable with this 2-in-1 swim nappy, making it eco-friendly as each year millions of disposables end up in land ll, taking up to 500years to decompose.

Reliable, reusable, durable, and a ordable, it’s the only swim nappy a baby needs. Suitable for www.splashabout.com

Step up for

success

The perfect help to encourage children to gain con dence when toilet training.

The Step Up Toilet Trainer ts onto most standard toilet seats and has secure grip handles for the child to use when climbing on and o .

The Step and Sit Trainer also has non slip oor friction pads to help avoid any unwanted movement along with a plastic surface which is easy to clean and keep germ free.

TEL: 01454 326 555

sales@redkitebaby.com

Travel and change

This feature-loaded travel cot from Graco comes with an integrated changing station.

The Contour Electra Travel Cot from Graco is ready to travel with the family from the very rst days with baby.

Suitable from birth to approx. 3 years (0-15kg), this feature-loaded travel cot comes with an integrated changing station with wipe-clean fabrics that makes for fuss-free changes both at home and on the road. Also featuring a removable bassinet for the newborn days, simple push-button fold, and two wheels for easy manoeuvrability, the Contour Electra is the perfect go anywhere, do anything comfortable travel cot. www.gracobaby.eu

Toddler-Essentials expands UK range

Toddler-Essentials expands its UK range to grow market share. Increasing colour options and additional product o ering to target the toilet training and development sector.

Toddler-Essentials has positioned itself as a market leader over the past years, with manufacturing facilities in the heart of the UK, specialising in the supply of essential equipment to aid the development of toddlers.

The core brand values are to provide well designed, reliable and e ective products to aid and enhance the development of toddlers in the transition from baby to toddler.

Their aim is to provide fun, positive, well designed, simple and reliable products that parents can use to help with childhood development, targeted at the early years phase as young one gains that all important independence.

Their core product range comprises: Potties – Magic Stickers - Step Stool – Toilet Seat – Cutlery Sets, all branded with their fantastic mascot “Vincent the Bear”.

As they enter 2025 the business is looking to partner with retails to gain more traction across the UK & Europe. hello@toddler-essentials.co.uk www.toddler-essentials.co.uk

Portable convenience

Toilet training can be a battlefield, but the award-winning KiddiWhizz solution has become a game-changer for parents since 2021.

These brightly coloured, discreet, and compact soft silicon toilets fit seamlessly into any bag, ready to assemble at a moments notice. Whether you’re stuck in traffic or queuing at a theme park, the unisex patented leak-proof design comes to the rescue. A glow-in-the-dark version even eliminates nighttime disruptions, allowing kids to keep their Whizzer by the bed. But the Whizzer is more than just practical; it’s magical. The new “Fairytale” book for 2025 engages children, explaining how their “magic wee” powers the fairies of Whizzerland. With advice from leading experts and support from ERIC, the UK’s Bladder and Bowel Charity, the book makes toileting fun. Plus, all Whizzer website orders include a free fairy letter and bubbles – all for less than leading, short-lived huge plastic potties! Whizzer truly transforms toilet training from a chore to a magical adventure. sales@whizzer.co.uk www.kiddiwhizz.com

Traps odours

Angelcare’s Classic XL nappy disposal system offers a hygienic and convenient solution for nurseries.

Its larger capacity bin plus low cost solution minimizes trips to the outside bins, crucial during busy periods. The unique cassette system seals each nappy into the bag trapping odours and germs, creating a more pleasant environment.

Easy to use with a one-handed operation, the Classic XL is compatible with Angelcare branded octagonal refill cassettes, offering cost-effective and environmentally friendly disposal. Its robust design ensures durability, making it a practical addition to any nursery. Contact Chris Grech-Cini on the below for further information.

cgrech-cini@angelcaregroup.com

Check out these great swaddling and infant sleep bag solutions, which are all available to order now.

Ergonomic and Intuitive –the Ergobaby Swaddler

The Ergobaby Swaddler is a safe, easy, and e ective way to help newborns (and therefore parents!) sleep longer and more peacefully. Easy-to-use, the swaddler features a leg pouch for quick, stress-free nappy changes, and escape-proof arm pockets to keep baby swaddled snugly while they sleep. Its thoughtful, ergonomic design prevents babies from startling awake and allows for natural movement of baby›s hips and legs - as recommended by the International Hip Dysplasia Institute.

The ultra-soft, breathable cotton is cosy against babies’ skin, and machine washable making it quick and easy to clean. For more information, please contact Claire Morris on the below. cmorris@ergobaby.co.uk | www.ergobaby.co.uk

Swaddling made simple

The Cocoon Swaddle Bag is a zip-up, no-fuss swaddle in stretchy organic cotton. It’s hip-friendly, nappychange friendly, and it transforms into an arms-out sleeping bag.

It is designed to be both easy to use and di cult to escape from. We know babies and children sleep better in natural bres for the simple reason that they improve breathability and keep baby at an even temperature, resulting in a safe and content sleep.

The Cocoon Swaddle Bag is TOG-rated and made from breathable, natural bres such as soft organic cotton with 5% elastane, which allows for stretch in all directions across the chest. This blend creates a cosy and comfortable swaddle in which to sleep baby.

The Cocoon Swaddle Bag has received an acknowledgement from The International Hip Dysplasia Institute for being a “hip-healthy” product. The ergonomic bell-shaped design provides enough room for hip mobility and allows babies to move their legs comfortably and adopt ‘frog-leg’ position.

Tel: 01530 2640698

admin@wildseven.co.uk www.wildseven.co.uk

Organic sleep

Folk & Thread’s 25 years of expertise in safe sleep design have led to their organic baby sleep bags, tailored to babies’ growth, winning multiple awards and seeing the business bring forward its trade launch.

The newborn bag features a nappy-change zip, secure shoulder and chest poppers for comfort, and is sized for a cosy night’s sleep. The 3+ month bag includes a unique pocket design for wriggling legs, an easy-change function and a stroller feature for convenience on the go. This organic cotton, gender-neutral range is available in three togs and sizes and is presented in beautiful, gift-led packaging. www.folkandthread.co.uk

Self soothing

The Love to Dream Swaddle Up features a patented Arms Up design, allowing babies to self-soothe.

Featuring a snug, swaddle fit around the arms and waist, which helps calm the startle reflex and provides security and comfort.

The Swaddle Up also features a hip-healthy design for freedom of movement.  These design elements allow babies to sleep in a more natural womb-like position compared to traditional swaddling, resulting in longer and more settled sleeps.  In a customer survey, 83% of parents reported an average increase in sleep times from 3h 45m to 7h 25m, when they switched to the Swaddle Up. www.lovetodream.co.uk

Soft touch

The Little Green Sheep sleeping bags are a must for families looking for a naturally super soft option for bedtime.

Created with 100% organic brushed cotton, every sleeping bag is gentle on baby’s delicate skin and promises a luxurious sleeping environment.

Their cosy organic sleeping bags are available in a selection of natural tones and delicate prints, 1.0 and 2.5 tog options with a comfortable quilted texture.  Under arm poppers create the perfect snug fit for baby and a side zip for easy nappy changes.  These sleeping bags are naturally brilliant, creating the perfect environment for sleep that is free from all nasties!

TEL: 01789734022

trade@greensheepgroup.com  www.thelittlegreensheep.co.uk

New prints for SnüzPouch

Brand new for March 2025, the multi award winning SnüzPouch is having a refresh!

This year marks even more choice for parents, with there being a print and colour to suit every parent’s home interior.

The new styles include a cross print, a dot print, as well as their signature star or cloud print in a new and redefined design with shades that are made up of sand, cashmere, sage, graphite and blush. Now available in 3 sizes, with the arrival of a larger addition (0-6, 6-18 and 18-36 months), the patented, carefully considered and handy nappy change zip on the 0-6 and 6-18 month sizes make nighttime changes quick and easy, the SnüzPouch ensures less disturbance for baby and more convenience for parents.

The new 18–36-month size offers an alternative zip to allow for more freedom of flexibility as baby gets bigger and more mobile in their sleep space.

TEL: 01789734022   trade@greensheepgroup.com  www.snuz.co.uk

With the current cost of living nursery ranges have been developed that provide additional value by o ering smart and versatile added functions or can change in their use as a child grows. Here we shine the spotlight on products that are all available to order now.

The Perfect Sleep Solution, Tailored to Grow

Mealtime to playtime

Meet the latest highchair from Joie. With 9 di erent modes, Chestnut will take little ones from mealtime to playtime, from birth to 6 years.

The multiple options include infant mode at traditional and counter height as well as youth chair and portable booster modes.

The multi-position recline creates a cosy chair to cradle baby comfortably. In booster mode, the seat can be attached easily to a dining chair, allowing little one to be included in family mealtimes.   uksales@joiebaby.com www.joiebaby.com

Mattresses can be multi-use too! Prestige Sleep’s handcrafted double-sided mattress is designed to adapt to baby’s growth.

One side o ers supportive yet gentle touch for newborns, while the other provides rmer support for toddlers as they grow, making it a cost e ective and highly sustainable solution.

Thoughtfully designed and handcrafted in Britain by their skilled team, each mattress is chemical-free and made with care to ensure ultimate safety and comfort. Features like breathable materials and reinforced edges help create the ideal sleeping environment for developing bodies. Prestige Sleep combines innovative design with trusted British craftsmanship, to give parents peace of mind and babies the restful sleep they need to thrive. www.prestigesleep.co.uk

Floating on Cloud Nine

The LEAF grow in the NEW Cloud fashion.

Not just a bouncer, and not just for babies, the LEAF grow is the elegant lounger which sees your little one through from baby to toddler to big kid - up to an impressive 60kg.

The LEAF grow is engineered to provide support and comfort through all stages of growth with its 3 recline positions and 3-point harness. With no batteries, no cords, no buzz and no noise, the LEAF grow sways from side to side for up to 2 minutes unassisted leaving your hands free.

In the new Cloud fashion, the LEAF grow’s sleek aesthetic ts e ortlessly into your home, while the toy bar keeps little ones engaged and entertained. www.nunababy.eu

Grows with child

The Feed Me Snak is a 4 in 1 high lo highchair that grows from approx. 6 months to around 5 years of age.

Use as a highchair, lo chair, toddler chair or booster seat! Featuring a large feeding tray with detachable inset tray which is ideal for baby led weaning and is easy to remove for cleaning and has three adjustable positions for baby’s comfort with large removeable footrest.

Can be used independently or used with the coordinating Baby Go Round 3 in 1 Play Table for lots of fun exploring and learning.

TEL: 01454 326 555 sales@redkitebaby.com

Doona X: all-in-one solution

Experience the epitome of comfort and convenience with Doona X as you seamlessly transition from car seat to stroller in seconds.

This 2-in-1 product provides parents with the ultimate travel solution, a car seat and stroller in one. Beyond its revolutionary design and effortless transformations, Doona X frees up extra space in the boot of the car, making it a practical and efficient choice for life on-the-go.

Doona X offers unparalleled comfort, adapting to baby’s schedule for a stress-free journey with 3 recline positions – Sit, Relax, and Lay Back. sales@cuddleco.co.uk

Sixteen soothing motions

The Graco All Ways Soother moves and soothes babies just as parents do.

Suitable from birth approx. 9 months old (0-9kg), this innovative multi-use soother with removable rocker offers 16 soothing motions for the most baby smiles.

Offering maximum functionality, the All Ways Soother has six swing speeds and two vibration settings, as well as ten charming melodies and five nature sounds, plenty to keep little ones entertained. The removable infant head support and 5-point harness keep baby cosy and secure in complete comfort.

www.gracobaby.eu

Learn, grow, explore

The Maxi-Cosi Toucan 3-in-1 Learning Tower empowers children aged 18 months to 6 years to learn, grow, and explore through Montessori-inspired design.

This versatile product seamlessly transforms between a learning tower, table and chair set, and stepping stool, fostering independence and creativity.

Key features include adjustable height settings, a built-in blackboard, and sustainable FSC 100% certified wood. Safe, durable, and stylish, its robust European design ensures stability and complements modern home décor. Easy to assemble, clean, and adapt, Toucan grows with your child, supporting family participation and making every activity more meaningful.

www.maxi-cosi.co.uk

Nap to nappy

changing

The FoldLite LX is an upgraded model of Graco’s parent favourite ‘FoldLite’ travel cot, with the addition of a raised bassinet for newborn naps or fuss-free nappy changes.

The FoldLite LX breaks the travel cot mold with its lightweight, innovative frame and ultra-compact two-option fold.

The Home Fold is a quick compact foldaway and pop-up option for at home, and the Travel Fold is ultra-compact for maximum convenience and portability when away from home.

Suitable from birth to approx. 3 years (max. 15kg).

www.gracobaby.eu

Keeping business on the home turf

Harrogate International Nursery Fair, which takes place at the Harrogate Convention Centre from 12th to 14th October 2025, boasts over 50 years in the UK and is now the country’s only trade show speci cally for the baby products sector.

“I have been attending the Harrogate show for quite a few years now. This year, my purpose was very di erent as it was to introduce a new brand of baby monitors. Harrogate International Nursery Fair did not disappoint! I am thrilled with the number and quality of visitors and the amazing response Chillax received. This is the start and we will de nitely attend next year again with some exciting new products”.

Gaelle Green-Garandel, Chillax by Atlinks

The event is one of the few successful outcomes of the covid pandemic as Adrian Sneyd, show organiser explains: “For almost every business around the world, the pandemic had a huge impact and the event su ered cancellations and date changes from the planned March 2020 event nally culminating in the show moving to October 2021. It was more than a year of uncertainty for everyone, and having historically always been staged in March, we were trepidatious about how an October show would be greeted by the industry.

Harrogate International Nursery Fair not only survived the pandemic, but is now actively thriving with numerous favourite brands choosing the show over international events. Having rediscovered the convenience of having everything on their own doorstep, visitors and buyers have been voting with their feet in attendance too.

“Fortunately, the worry was unfounded as not only did the major industry players support the necessary move in 2021 – but openly embraced it. After a year of lock downs and working from home, exhibitors and visitors welcomed the return to work and ‘business as usual’ and the show was a resounding success. In fact so much so, that the decision was made to move it permanently to an October date – and it has remained so ever since.”

“We had a very successful show, and were impressed at the calibre and variety of customers. Winning a BANTA for our Taf Toys Busy Book was of course a highlight, and the team are so easy to work with it makes exhibiting here a smooth and enjoyable process”.

Amy Wildman, Halilit

Harrogate International Nursery Fair not only survived the pandemic, but is now actively thriving with numerous favourite brands choosing the show over international events. Having rediscovered the convenience of having everything on their own doorstep, visitors and buyers have been voting with their feet in attendance too.

Adrian continues: “I think that we had all got used to travelling around the world seeking the latest products and trends, but having to stay put during the covid pandemic made people appreciate their home turf and the realisation that the UK actually has some of the best and most coveted baby brands the industry has to o er. The convenience of Harrogate, the comradery and social element for everyone attending, and the cost saving of staying in the UK made it the preferred option. In fact, the whole atmosphere of the show since October 2021 has grown signi cantly and is now attracting numerous international exhibitors from countries such as Bulgaria, Poland, Denmark, Norway, Sweden, Germany and even China and the USA”.

The 2025 Priority booking period (open to last year’s exhibitors rst), has just closed at the end of January and the organisers are very pleased with the early uptake so far with the majority of last year’s exhibitors re-booking stands or requesting a new location for this year. Stand space is now open to everyone in the industry, so companies wishing to participate for the rst time, or return after a break from exhibiting, have the opportunity to get involved and meet retailers and buyers from not only the UK, but further a eld too.

Adrian adds: “The show uses ve halls of the Harrogate Convention Centre which are all on one level with a great ow throughout linking each hall. However, there are always favoured positions, so the earlier that exhibitors book their stands, the better choice they will have. With the event almost eight months away, its tempting to leave it until the nal months, but the choice of stands will become more limited the closer we get to the show, so it’s advisable not to leave it until the last minute.”

Full details of the show and booking forms are available on the website at www.nurseryfair.com

“We’re extremely satis ed with the service received from the organisers and also very happy with results which have exceeded our expectations. I’m sure that participation in this superbly organised event will help us speed up our growth process in the UK market.  I would like to speci cally thank Adrian who was always available with all the advice for us and handled my regular phone with admirable patience. Thank you for everything and see you next year!”

Maciek Sanko, Lorelli

“We had a fantastic experience exhibiting at Harrogate, especially as it marked our rst time exhibiting as RKW! We exhibited products from Hubble, Boppy and Chicco, with lots to shout about from each. We were thrilled to relaunch the Chicco brand in the UK, as we are so passionate about showcasing its high quality and innovative products. As we are relatively new to the space, we are so grateful that the nursery industry is so friendly and supportive, which made our debut as an exhibitor even more rewarding. The show itself was an excellent opportunity to meet other drivers of innovation in the industry, and we look forward to building on these relationships in the future!”

Gabrielle Martin, RKW

Nursery Today caught up with Bump to Baby Prams

Managing Director

Jordanne Newsome (based

in

Queensferry, Flintshire),

to nd out more about this independent nursery retailer.

The personal touch

Can you tell us a little about your store? What was the rationale behind opening the doors to Bump to Baby Prams?

We are an independent friendly family business with just myself and Lynne (the owner) working here. We opened our store in 2019, as we found a gap in the Flintshire area.

We felt a baby store needed to be a personal, relaxed, friendly experience, and felt shopping for a customer’s new arrival needed to have that personal touch. We always want our customers to have a welcoming atmosphere when coming to our store putting them at ease when nding all their baby essentials.

We o er free refreshments, payment plan services, free parking, and valeting services for preloved travel systems and other baby products.

Due to our location a fantastic positive is that customers can test out car seats in their own car to make sure it’s the best t for them and their little ones. This enables them to have that hands-on experience for them to test and get a feel for our travel systems before they purchase.

We also o er demos on all our items in store and o er 1 to 1 private appointments. With our store being large we have the facilities to hold our products in store until our customers are ready to collect their purchases - this really puts their mind at ease especially with the superstitions around having a pram at home too early.

It is important to have recognised brand names as these appeal to potential customers coming into our store and in some cases, they have come into our store because we are a stockist of a certain brand.

What was the deciding factor when we look at your location?

Our showroom allows all our customers easy accessibility with having free parking outside out store. We are only a short distance away from major A roads and not too far from the North West/England boarder making this a easy location to all.

Since rst opening, what do you feel has been your largest achievement?

We’re very proud of what we have achieved in our business. We started out in much smaller premises to now being one of North Wales biggest pram store (that’s an achievement in itself!). By doing this we have managed to welcome in more known brands which we are proud to stock.

Also, what has been your largest challenge and how did you overcome this?

The biggest challenge we had to face was during covid -19! We were able to overcome this by following rules/guidelines ensuring customers safety.

We did this only allowing 1-1 private scheduled appointments. This was a very di cult time for us and I’m certain also for other businesses owners.

How important are brand names to your business?

It is important to have recognised brand names as these appeal to potential customers coming into our store and in some cases, they have come into our store because we are a stockist of a certain brand.

Do you stock products that fall across a variety of nursery categories and if so, how does this assist the business?

We do stock a variety of nursery categories - this assists our business and our customers as they’re able to purchase more than just a travel system - for example nursery furniture, next to me cribs and other essential items they will need for their baby/ toddler.

When we look at products, do you feel supported by the brands that you stock when

we consider product demonstrations? Do you feel you receive adequate training and visits to your store to assist you?

We sure do! We work closely with the majority of our reps and they are all there to help us with advice or support and demos of their new and upcoming ranges.

When they are able to visit us in store, it helps us keep up our knowledge and training up to date. Do you have a particular nursery category that performs well for you?

Yes we have two brands in particular that are currently performing well. Avionaut is one of our best-selling brands from our car seat range with the main factor being their quality and meeting the highest car seat safety standards. We are seeing more and more interest in consumers wanting this brand and it’s lovely to see!

In our travel system category we have bababing who are quickly becoming one of our top sellers. It seems they have ticked a lot of boxes with our customers with their products offering affordability, durability, appearance and their full bundle ranges with everything for babies up until the toddler age.

Have you noticed a difference in the way consumers are currently shopping for nursery products – perhaps more so when we consider the current ‘cost of living’ situation?

There’s been a slight change to consumers shopping habits with the cost of living crisis. We like to try and support all our customers by offering them payment plans allowing them to spread their payments monthly. We find in most cases our first parents would still be happy to pay a higher end travel system compared to a pre loved one.

Do you find that your customers are also asking for a price-matching policy from you and if so, how does this affect your business and is this something you consider?

Yes, we do have some potential customers who come into our store looking for us to price match. In some circumstances we simply cannot as it would mean we would be working to a loss, although we try our upmost to match when we can.

Are your customers informed prior to entering your store of what they are looking for, perhaps more so when we look at the larger ticket items, for example, car seats, wheels or furniture?

We are able to inform our customers via social media platforms such as Facebook, Instagram and TikTok to keep our new and existing customers up to date with prices and any upcoming offers that we have on in store.

Do you currently have a website operating alongside your store or is this something that is on the horizon for the business?

Yes we do!  it is currently undergoing a new redesign which we are so excited to see. We know this will definitely assist our customers to have a smooth online shopping experience with us as. Previously our website customers were unable to purchase online with us so we’re looking forward to this new venture.

What about social media, how important is this to the business?

Social media is very important to our small business as this enables us to reach out to a wider clientele. This is a great way for us to be able to promote or services and products, promote ourselves and also enables us to keep up to date with today trends.

Social media is very important to our small business as this enables us to reach out to a wider clientele. This is a great way for us to be able to promote or services and products, promote ourselves and also enables us to keep up to date with today trends.

Do you feel that influencers of nursery products assist with regards to driving awareness of nursery product – or do they sometimes cause confusion when we look at correct usage of items?

Influencers can cause confusion with certain brands in that some customers are unaware if that particular brand will suit their lifestyle and this is where we are able to step in and demo them the brand features, quality, price  and safety features that would best suit their needs / lifestyle rather than the current trend that influencers promote.

Would you say we have sufficient innovation and new product launches within our industry or would you like to see more?

We do feel that products are promoted within the industry however we do feel that there is a gap in the market for double travel systems that can fit in better within parent’s lifestyles. As an example fit in the boot better, easier to fit through standard doors and possibly more compact? We would like to see more ranges within brands for this.

How do you currently source new products or spot upcoming nursery trends – for example, will you be attending any trade shows this year?

We source upcoming and new products and trends by attending trade shows. We love to look around and spot something new that could potentially do well and be sold in our store.

Our reps come into store to update us with new products and we use social media too which enables us to keep up with new trends. We also subscribe to the latest updates from different sources in the industry to keep up to date with different information and safety standards to be met in our store.

Will you be looking on onboard any new products or brands this year?

We are very excited to have Peg Perego join our showroom this year offering another high end brand in store - we can’t wait!!

Finally, do you have any plans on the horizon that you would like to share with Nursery Today readers?

No plans as such at the moment. Just to keep climbing to grow our business throughout 2025. Can we take this opportunity to wish every other  independent businesses in this industry a happy and wealthy 2025!

new!

by

The brand that parents trust sales@clippasafe.co.uk

Four new titles available

Ravensburger expands on its recently launched Play+ publishing offering this spring with the launch of four new titles.

Among them, the new Are you Hiding? Series takes infants from age 12 months on a ‘lift the flap’ journey to search for a baby animal friend. There are two books in the series for spring each with super soft felt flaps, and with a question-and-answer format to spark curiosity while fostering early language skills.

Two new sound books will build on the Shh…who’s there? series – In Nursery and At the Park join the offering. www.ravensburger.co.uk

Freedom for the journey

The lightweight ARRA flex is i-Size approved and offers innovative safety features along with ergonomic advantages that provide you and baby with the ultimate freedom for every journey.

Its three recline positions, including a relaxed 157o position, allow baby to lie comfortably whether secured to the BASE next, installed using the vehicle belt, or attached to a pushchair. This innovative design keeps baby’s head, spine, and hips in an ideal position for healthy development, making the ARRA flex exempt from the 2-hour limit usage recommendation.

For those busy days and long journeys, the ARRA flex car seat provides a smooth transition from crib to carrier. Side and rear belt guides also give you the choice of installation method –vehicle belt, BASE next or as a travel system with compatible pushchairs.  www.nunababy.eu

Lightweight double stroller

Meet estrella, the new double stroller from Joie Signature.

This luxe and stylish lightweight double stroller features two customisable seats – perfect for navigating adventures with little ones who don’t always see eye to eye.

Styled in the brand-new Signature look, estrella has a lie flat recline in each seat that works individually, creating a cosy, ergonomic haven that is suitable from newborn to toddler.

The adjustable leg rests offer cushy calf supports to let growing, tired legs kick back comfortably, while the all-wheel suspension will absorb the impact of any terrain without disturbing sleeping tots. uksales@joiebaby.com www.joiebaby.com

the Ergobaby Omni Deluxe

Ergobaby, the award-winning creator of ergonomic baby carriers, strollers, bouncers and more, continues their pursuit to make parenting a little less hard and a little more amazing with their latest innovation, the

The brand that parents trust sales@clippasafe.co.uk

Omni Deluxe All-in-One Baby Carrier.

The Omni Deluxe is Ergobaby’s most advanced carrier yet with ergonomic comfort and an intuitive, minimalist design, keeping parents supported and babies cosy — anytime, anywhere. The new design offers maximum storage and quick and easy adjustments, allowing caregivers to seamlessly switch between wearers and carrying options as baby grows.

Ready for anything: Introducing the Inglesina Open Up Carrycot

Like all carriers in the Omni range, the Omni Deluxe is suitable from birth through toddlerhood (7lbs-45lbs / 3.2kg-20kg) and offers every carry position (inward facing, outward facing, hip carry, and back carry). Ergonomic and comfortable for both parent and baby, the Omni Deluxe has padded, lumbar support and extra-cushioned crossable shoulder straps, making hours of carrying little ones feel effortless. The adjustable head support pillow and deep bucket seat support baby ergonomically, ensuring in a hip-healthy spread-squat position, at all stages of development and in all carry positions.

Ergobaby carriers are packed with features that make parent’s lives easier. The Omni Deluxe sports six storage areas for on-the-go essentials and a tuck-away hood offers weather protection and privacy. The carrier folds easily for storage or travel, fitting conveniently into a nappy bag or under a stroller and sleek reflectivity on the front logo provides extra safety while out at night. Helping to make the Omni Deluxe fully adjustable and simple to use, new indicator markings on straps guide different caregivers to their perfect fit while one-handed slider adjustments allow them to quickly switch baby from facing in to facing out on the go.

The Omni Deluxe has a streamlined and stylish look with covered buttons for a cleaner appearance, and loops to keep straps neat and tidy. It is available in three soft, durable, machine-washable fabric choices in a range of colours and prints: breathable SoftFlex Mesh, buttery soft SoftTouch Cotton, and durable SoftWeave Linen.

Like every Ergobaby carrier, the Omni Deluxe comes with the ErgoPromise Lifetime Guarantee, a robust multi-year warranty, sending a clear message to parents all over the world that as their families grow, Ergobaby products will be there every step of the way.

Contact Claire Morris on the below to learn more. cmorris@ergobaby.co.uk | www.ergobaby.co.uk

Brand-new for 2025, the Open Up Carrycot has been developed with baby wellness in mind.

The new carrycot benefits from five ventilation windows (one over the head and two on each side) to promote optimal airflow for baby, helping to regulate climate control and maintain the perfect temperature.

The mesh windows also ensure parents can bond with baby in those first precious weeks, as their little one enjoys their time in the carrycot, free to stretch, sleep, and explore.

The Open Up Carrycot will now come as standard across all Inglesina travel system ranges. sales@cuddleco.co.uk

Practical and functional

Simple modern design The Feed Me Kombo by Red Kite is a 3 in 1 highchair that is both practical and functional whilst looking good in any modern home.

The beechwood frame with wipeable plastic seat and feeding tray means this highchair is always easy to keep clean and hygienic during any messy mealtimes! Features a footrest for growing children and includes a padded cushion seat insert. For dining at a lower level, choose the lo chair option. Converts into an infant chair for longer usage. TEL: 01454 326 555 | sales@redkitebaby.com