Gifts Today

Supporting your industry for 28 years

Independently audited ABC circulation of 7,090 1 July 2016 to 30 June 2017

Month: March/April 2018 Issue: 5

Volume: 29

est: 2004

O NE STO P SH OP FO R P ER S O NA LISED G IF TS

Personalised Gardening Gifts NEW

G I FTS FO R HI M

GIF TS FOR A NE W BABY

GIFTS FOR HER

www.personalisedmemento.co.uk The UK’s leading trade supplier of personalised gifts

Contents

Regulars 6 8 10 12 50 58

March/April 2018

News Licensing News Giftware Association News Exhibition News Ross Hewitt’s Social Media Julie Dodsworth

Retail 26 New Hopetoun Gardens Douglas Philip, owner of the award-winning garden centre in Edinburgh, shares how he has grown his business over the past 40 years and explains why garden centres are such a good environment for gift-buying.

34 Lesser & Pavey Q&A with Julian Hunt from Lesser & Pavey, where we discover how the giftware company stays on trend.

35 Retailers’ Panel Key gift retailers talk licensed gifts, garden centres and home fragrance.

46 Hannah Dale

Gifts Today team

The artist behind Wrendale Designs talks about how her licensed range with Portmeirion came about.

51

p 26

Leading figures in the gift industry talk licensed gifts, the appeal of garden centres and some surprising trends of 2017.

p 42

Editor

Trade Talk

Sally Norton sally@lemapublishing.co.uk

Profiles

Advertisement Manager

42 Cover story: Groovy UK

Mark Horsnell markh@lemapublishing.co.uk

We talk to Monique Scott, founder of Groovy UK, about the company’s Spring Fair success, the power of the licence and exciting plans for 2018

Layout/Design Rick Vickers rickv@lemapublishing.co.uk

53 Splinters

Group Editor

Established in 1992, Splinters are known for producing refreshing, modern and creative designs that are practical yet individual to their customers’ needs. We learn more.

Mirella Cestaro mirella@lemapublishing.co.uk

Group Advertisement Manager Ryan Horwood ryan@lemapublishing.co.uk

Publisher

Special Features

Mark Naish mark@lemapublishing.co.uk

16

Spring Fair Review Gifts Today caught up with some key gift exhibitors at the February show.

Production Director Paul Naish paul@lemapublishing.co.uk

20 Garden Gifts

Managing Director

There’s never been a better time to stock up on product for your green fingered customers, and to learn from garden centres’ growing success.

Malcolm Naish malcolm@lemapublishing.co.uk

36 Licensed Gifts Time to reap the benefits of brand loyalty and innovation with the latest raft of licensed product.

Lema Publishing Ltd

PUBLISHING

1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

Exhibition profiles

A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 7,093 July 2015 to June 2016

p 46

54 55 56 57

British Craft Trade Fair London Stationery Show Pulse Exclusively Housewares

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Message from the Editor www.gifts-today.co.uk Instagram: @giftstodaysally P10

P42

P20

The views of the contributors expressed in this journal are not necessarily those of the publisher. Comments, letters and criticism are welcome.

“

A lot of the talk around the show was the increasing importance of garden centres

“

A

fter a long, hard winter, it’s here – spring! And with this new season come new trends, new products, new faces…new ways to reinvigorate and reinvent. And that’s what this issue is all about – celebrating what’s new in the gift industry.

I’m still processing everything I saw at Spring Fair. My ad manager Mark Horsnell and I had a great week walking the aisles, catching up with friends and taking in all the new ranges and products on offer. I played my Fantasy Gift Shop game in my head as we crossed the Halls, mentally putting together my dream selection – you won’t be surprised to hear that llamas, sloths and flamingos definitely made the final cut! I took photos as we went and you can see a few of them on our show round-up, starting on page 16.

And, of course, there was the Gift of the Year Awards on the Sunday night of the show, where top gift and homeware suppliers came together with leading retailers to discover who had scooped this year’s awards. Everyone agreed the evening was a huge success – the room looked amazing, the food was delicious, Rory Bremner’s Trump impression was hilarious. I was honoured to present the first award of the night to the Great British Bee company for best Body, Bath & Home Fragrance Product. All in all, it was a wonderful occasion and definitely created a buzz around the

show for the rest of the week. Do get involved in next year’s awards – they’re great for our industry.

Read more on page 10.

A lot of the talk around the show was the increasing importance of garden centres when it comes to selling gifts. I guess it’s no surprise when you consider their free parking, plentiful space and, more often than not, cafés selling delicious food and drink. Aiming to find out more, I chatted to Dougal Philip from the award-winning New Hopetoun Garden Centre in Edinburgh – with 40 years of business under his belt, he’s well placed to explain why garden centres make such good gift shops, and to share what he thinks other gift retailers can learn from his success. You can read our interview on page 26.

Mark and I loved catching up with our cover

stars Groovy UK at the show – Monique and her team are lots of fun and passionate about their products. They’re really worth getting to know, especially if you’re interested in licensed gifts, and you can read more on page 42.

Speaking of licences, I also had the pleasure of meeting with Hannah Dale, the artist behind Wrendale Designs, on the Portmeirion stand. She’s so quiet and modest, it came as quite a surprise to discover she’d studied Zoology at Cambridge University, and had been a stockbroker in the City before starting her career as an artist. Read our interview with her on page 46.

And, before I go, a quick request that you follow our new Instagram account – you’ll find us at: @giftstodaysally. The number of followers we have at the moment are quite…ahem… modest, but I thought I’d follow our columnist Ross Hewitt’s advice to give it a go. As the psychologist Susan Jeffers said, ‘Feel the fear and do it anyway.’ Wish me luck!

Have a great month Sally

NEWS

Kelly Brook named brand ambassador for Baylis & Harding Model, actress and TV presenter Kelly is the first ever ambassador for the beauty brand. Kelly’s role will include showcasing the brand and offering inspirational beauty hints and tips via her social media channels, as well as fronting their Christmas TV ad campaign.

Boofle turns 10 An established greetings card success across the high street and with a host of new product launches and activities planned, 2018 is set to be an exciting milestone for the cute brand. Leading the way with a fresh contemporary new style are three new ranges of greeting cards, plus a coordinating gift packaging collection. To support the anniversary, UKG have a very exciting calendar of events planned across all platforms incorporating retailer initiatives to drive sales in store, plus competitions both at store level and direct to the consumer on Boofle’s social platforms.

Jumbo bolsters sales and marketing team Mark Holland joins the Jumbo sales team as National Account Manager, bringing over 15 years of toy industry expertise to the role, having held sales positions with companies including Jaques of London, Carte Blanche Greetings and Wicked Vision.

Bryce Vernon, who also joins the marketing team, will be responsible for managing Jumbo’s growing digital platforms, including websites and social media, whilst assisting in both trade and consumer marketing strategies.

New member of sales team for Lesser and Pavey Matt Slade takes on the role of Sales Executive for the southern part of the country covering the Home Counties and London. ‘Matt brings with him a wealth of experience having been in the gift trade for 16 years,’ says MD Julian Hunt.

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Wax Lyrical appoints new Sales and Marketing Director The UK’s largest manufacturer of home fragrances has appointed Warren Gell as Sales and Marketing Director as part of its ambitious plans to grow the business. Warren joins the business following three years as Head of UK Sales at Portmeirion Group (UK) Limited, which acquired Wax Lyrical in 2016.

‘It’s a very exciting time to join Wax Lyrical with many opportunities ahead,’ says Warren. ‘I will implement a strategy that will leverage the company’s strong foundations and develop the brands, so that each has its own unique identity.’

Widdop and Co acquires The Aromatherapy Company Over the last 30 years, the New Zealand company has become a major force in the natural products market with its strong environmental credentials and focus on premium, mindful products. The NZ natural products company has already had a wonderful reception from retailers at the Widdop and Co January show. ‘The minimalist design of the products combined with the brand’s strong environmental ethics make The Aromatherapy Company a perfect addition to our new spring/summer collection,’ says buyer Louisa Brenton from Bentalls, Bracknell.

Sarah Fletcher to expand Pango Productions Sarah, from Maximum Licensing, has joined Pango Productions as a consultant to assist its transition from a character-driven greetings card company into a fully-fledged giftware brand.

Sarah brings with her a vast knowledge of both the licensing and entertainment world, having previously been the Head of Global Retail and Events at Mind Candy before transferring her skills to General Manager at Fluid World.

David Gandy headlines Retail Week Live International supermodel David Gandy joined the closing keynote at Retail Week Live in early March to be interviewed in the final session: ‘What’s the value of a brand ambassador? How do you find the best possible advocate for your business? And how can you get on their radar?’

He talked about his experience of working with brands like Marks and Spencer, Dolce and Gabbana and Johnnie Walker over the years, what he looks for and how he aligns with business partners. ‘With David, what we have is what all great brands seek, which is genuine authenticity,’ says Chris Brook-Carter, managing director, Retail Week. ‘And further, he actually gets stuck in with the proposition and creative process. He even invests – the ultimate endorsement.’

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licensing news

Bulldog scores a Bullseye double!

Bulldog Licensing have announced new partners for top gameshow brand Bullseye, after signing deals with C&M Licensing and The Hut Group. During the 80s and 90s, Bullseye was a TV juggernaut.

Presented by comedian Jim Bowen, it drew in massive audiences through an irresistible mixture of darts and general knowledge questions. The show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.

The new deals will see C&M Licensing produce nightwear and socks, whilst The Hut Group is on board for t-shirts, hoodies, mugs, phone cases, prints and sweatshirts.

Bloomin’ Moomin lovely y Caroline Mickler Ltd, which manages the UK licensing programme for Moomin, have announced the renewal and extension of its agreement with wholesale gifts’ manufacturer and designer Star Editions Limited.

Star’s wholesale Moomin gift product range already includes art prints, postcard packs, postcards, magnets, tea towels and canvases, but now also offers cushions, metal signs and wall clocks.

Mr Men in the frame Star Editions have launched a new range of prints using artwork lifted from the pages of the classic books, aimed at bookstores, toy shops, art galleries and gift shops.

Will Marston, CEO of Star Editions Ltd: ‘Working with the Mr Men brand has always been on our wish list and I am thrilled to say that we’ve achieved that goal this year. There are over 40 characters to choose from and we have created a retail-ready stand to show the collection off in style.’

Happy News for Widdop & Co The company have launched a range from Emily Coxhead’s bang-on-trend property The Happy News, including colourful mugs, quirky jewellery, original photo frames, fun bags and candles. The Happy Newspaper inspires the brand as a whole, combining Emily’s uplifting, fun and quirky messages with her unique hand-drawn illustrations and eye-catching contemporary colour palette.

Hand in glove The Royal Horticultural Society (RHS) have announced the launch of a range of RHS-licensed ladies’ gardening gloves by Jayco, the UK’s foremost specialist supplier of quality work gloves. The gloves come in three styles, with a different floral image on the back of each style of glove – a poppy, a rose and an iris. The images are based on engravings, lithographs and watercolours taken from the RHS Lindley Library, the world’s finest collection of botanical art. The range was awarded Best New Product in the Home and Gift category at Glee 2017.

Miffy bedding hits the high street Bedding and textile specialist Character World are launching two stylish bedroom collections for DRi Licensing’s iconic white bunny, Miffy. Alicia Davenport, Licensing Director at DRi said ‘We’re so excited to be working with Character World and to see both these stunning collections hit stores this spring each showcasing a very different but equally stylish design direction for Miffy. With such broad appeal through the age groups, and Miffy’s minimalist and colourful design, the home area is a natural next step for our ever-expanding licensing programme.’

8 gifts today

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GA news

Latest developments from The Giftware Association, the trade association serving the gift and home industry since 1947.

And the winners are...

At a glitzy ceremony on the Sunday evening of Spring Fair, top gift and homeware suppliers came together with leading retailers to discover who had been crowned this year’s Gift of the Year award winners. Editor of Gifts Today and GOTY judge, Sally Norton, was there to see who scooped the hotlycontended awards.

H

osted by top TV impressionist and comedian Rory Bremner, this year’s Gift of the Year was quite the event. Held at The Vox, part of Resort World’s entertainment complex, guests enjoyed a champagne reception, three-course meal and entertainment from Bremner, before settling down to see who had won the awards.

There were 15 hotly-contended product categories, with entries under the scrutiny of a panel of highly-respected industry judges, alongside magazine editors including yours truly, and key buyers from major retailers including John Lewis, Ocado, Dobbies, Notonthehighstreet. com, Fortnum and Mason, Beales and Haskins Garden Centres.

We had the unenviable task of shortlisting over 170 products and then selecting the final category winners, which all demonstrated the most innovativelydesigned products offering a real ‘wowfactor’. To qualify for entry, products had to have been launched to the trade after 1 March 2017 and be available for sale up to Christmas 2017.

I had the honour of presenting the prize for best Body, Bath & Home Fragrance Product to the Great British Bee Co for their Handcare range. With more than a third of people (34%) set to spend more than £40 on beauty and wellbeing gifts this year, according to a survey of 1,000 consumers conducted by Spring Fair, the Great British Bee Co’s Handcare Range is expected to be another bestseller in 2018. Watch this space!

Sunny by Sue won General Gift for their Hand Painted Gin Glass, Spice Kitchen UK took the Gift Food award for their Indian 10 gifts today

Spice Tin and Handmade Silk Sari Wrap, while Ooly scooped the Children’s Gift award for the Fantastic Dragon 3D Colourable.

The biggest news of the night, however, came in the Contemporary Gift category where Gingko Electronics won the award for their Octagon One Desk Light, as well as scooping the big one – the overall Judges’ Choice Winner. The lamp, which won a stand at Autumn Fair 2018 as part of the prize, combines a simple and natural wood-effect finish with a touch control button and an in-built rechargeable battery. Genius.

Talking Tables won best Novelty Gift, with the nation’s penchant for prosecco set to make its Prosecco Pong drinking game a hero product this year. All the winners received a range of sales-boosting benefits from the exclusive display of their winning products in Spring Fair’s Gift of the Year showcase, to promotion in a fullcolour catalogue distributed across the UK and overseas, along with profile-raising media coverage.

Louise Young, Managing Director of Spring Fair speaking after the event said: ‘This year’s Gift of the Year Awards was the best one yet and really highlighted the sheer breadth and depth of fantastic quality and innovation in the gift and homewares industries – the judges were certainly taken to task in having to choose category winners from so many incredible entries.

‘This was the ultimate celebration of our forward-thinking and creative industry and of course offered everyone attending an excellent opportunity to network and entertain customers. The atmosphere in the room was electric as the winners were revealed and I know it was a night everyone will remember for some time to come.’

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exhibition news

Success for Tableware International’s new awards Lema Publishing’s first tabletop awards were held during Ambiente 2018 in February, with 16 companies announced as winners.

Companies scooping awards at the ceremony included Alessi, LSA International and Nikko.

‘We were delighted so many fantastic tabletop companies, retailers and industry experts attended the first Tableware International Awards of Excellence,’ said editor Kate Birch. ‘We had a fantastic evening celebrating excellence in tabletop and were honoured to pay tribute to the wonderful companies and people that make this industry what it is.’

Creativity reigned at Pure London During the three-day fashion trade show at London Olympia, visitors shared their excitement at the refreshing mix of big brand names alongside emerging and exclusive designers.

Amy Cook from Eighty Seven in Melbourne, Derbyshire said: ‘I’ve been coming to Pure for 5 years and we’re after newness, emerging brands and exciting product that sets our boutique apart from others. Pure is essential for our buying calendar.’

During the Pure London Display Awards held on Sunday evening, brands were awarded for their visual merchandising and stand design. Julie Driscoll, Managing Director of Pure London said during the ceremony: ‘Brands make a huge effort to wow their buyers and their efforts have a massive impact on how the show looks and feels. We want take this opportunity to applaud your creativity and celebrate your amazing efforts.’

The next edition of Pure London and Pure Origin takes place at London Olympia from 22-24 July 2018. For more information, visit: purelondon.com.

New face at Glee The team behind the UK’s leading annual trade exhibition for the garden retail industry has recently been expanded with the recruitment of Daniel McAlpin, who will be responsible for raising awareness of Glee’s exciting new dedicated pet sector, Pets@Glee. gleebirmingham.com

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World product launches at Top Drawer The UK’s leading international design-led trade show, kick-started the 2018 buying season with a host of exclusive brands and sensational world product launches at the show’s return to Olympia London on 14-16 January 2018.

International and UK buyers sought out the latest product launches across Home, Fashion, Gift and Craft from 1500 expertly curated design-led brands, providing them with the opportunity to discover the latest trends for the year ahead and uncover the newest products from never-seen brands and the very best international labels alongside Britain’s most loved names.

This edition of Top Drawer brought together the largest selection of new design-led products across Gift, Wellbeing and Children’s, from over 300 leading brands and sought-after names. Top Drawer will return to Olympia London for the autumn/winter edition on 9-11 September 2018 and for spring/summer 13-15 January 2019.

Success for new-look CHSI Stitches A fresh new look for the 2018 CHSI Stitches saw thousands of buyers gather at the NEC to place orders, network and develop knowledge and skills. The 2018 show paid host to over 200 exhibitors and marked the first stage of a redesign. It featured a brand-new Presentation Theatre, a new Catwalk and a new Media Hub. ICHF’s Head of Events and show organiser Dominic Fleming said: ‘The show has been a resounding success and we’re delighted with the feedback from both exhibitors and retailers. We wanted to make some key changes to the show this year and take the first steps towards the revamp we are working on. To see it brought to life and to hear the response from visitors has confirmed we are going in the right direction. Reports from exhibitors indicate that the orders have been strong with new leads generated from key buyers.’ chsi.co.uk

8th - 10th April 2018 The iconic fair for British design-led home & gift www.bctf.co.uk

GIFTS TODAY FEB 2018 FINAL.indd 1

15/02/2018 13:44:08

exhibition news

Scotland’s Trade Fair 2018 kicked off in style at Scotland’s Trade Fair. Orders flowed, confidence abounded and the atmosphere was buoyant at the January show, which took place in Glasgow. Despite some terrible Scottish weather with snow, rain and gales, retailers were keen to place orders and be inspired with new products.

Gone are the days of ‘tartan tat’ and many visitors commented on the incredibly high quality, well designed and inspirational products that graced almost all stands. Jenny Morrison from Top Drawer Gifts said: ‘It was an excellent show and I made many orders from current and new suppliers. It was well laid out and easy to navigate around and it puts us shops in good stead for spring/summer season.’

Mark Saunders, Show Director said: ‘There is an air of optimism in the independent retail market in Scotland which was plain to see at Scotland’s Trade Fair Spring. Indications show that outlets catering for tourists should continue to flourish as Scotland remains a very popular place to visit.’ scotlandstradefairs.co.uk

Make time for Tendence Four reasons to head to the Frankfurt show this summer.

1. Gifts! There’s so much for gift buyers to discover at the show. Head to Hall 9.1 for Gift Classics, including stationery, handicrafts, figures, candles and promotional items. In Hall 11.0, you’ll find Young Gifts, including stationery, games, toys and accessories for children. In Hall 11.1 there’s Jewellery, Fashion & Beauty, while Culinary Gifts are also on display in Hall 11.0.

LSS LaunchPad winners announced Judges chose 12 fledgling stationery suppliers for the awards, each one receiving a free exhibition stand at the London Stationery Show this April.

The Judges Sidonie Warren, founder of designled stationery retailer Papersmiths.

Daniel Mark Carr, global brand director of international art supplies company ColArt. Nikki Strange, award-winning textile and stationery designer.

The winners are: Octàgon Design, Back Pocket Notebooks, Clipmatic, Regiftwrap, Yo Boki, VAU, How Funny, Type and Story, Not Only Polka Dots, High Meadows Stationery, The Curious Department and BATCH.WORKS – HEX. #launchpadlondon @StationeryBytes stationeryshow.co.uk

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2. High concept. The ‘Concept Store Inspirations’ product presentation in Hall 9.0 shows you how to turn your own shop into a concept and experiential store, to arouse customers’ curiosity and tempt them to spend more time there. Via two themed areas, ‘Deep Blue’ and ‘Mountain High’, you can find out about coherent shop concepts from the customers’ perspective.

Moreover, the presentation includes other easy to implement, creative ideas on the subjects of ‘colour worlds’ and ‘product selection’.

3. Get outside. The Outdoor Living Area will be bigger than ever before this year. Garden plants will be shown together with outdoor lifestyle products between the Galleria and Hall 10, as well as on the outdoor area (F11).

Visitors are offered inspiration and best-practice impressions for individually presenting plants, garden furniture and outdoor accessories.

4. At the Academy. The place for retailers and service providers to boost their knowledge of web shops and online marketing. tendence.messefrankfurt.com

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Spring Fair Review

Spring Fair The UK’s largest gathering of giftware suppliers made their way to Birmingham’s NEC in February, delivering the best and newest products from around the world. Gifts Today was there for the whole show to catch up with some key gift exhibitors.

The stylish team from Joe Davies show off the Sock Society merchandise in action.

Keith Edmondson and the team at Richard Langs celebrate a great show.

‘Our adult puzzles have continued to be strong at Spring Fair. We’ve been continuing to show new releases to keep fans excited.’

Steven Russell, Jumbo Games

Did you know…

Spring Fair encompassed 14 show sectors, with more than 2500 UK and international exhibitors displaying their wares.

16 gifts today

Village Candle’s VP, Dana Schwartz, celebrates the company’s 25th birthday during the show.

Lauren Woodsford from House of Marbles demonstrates the company’s successful O-Deer game.

Monique Scott and team go Harry Potter crazy at the show.

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Spring Fair Review

Crash, bang, wallop!

Charlotte Gillan and mother Diana Porter from Classic Canes put on a class act as usual at the Fair.

There was chaos for Accessories by Park Lane at the show when the driver of a mobility scooter lost control and crashed into their stand.

‘People on neighbouring stands immediately came and helped put our displays back together,’ said owner Stuart Robinson. ‘The organisers were brilliant, too, and we were back up and running within a couple of hours.’

Mark Horsnell and Sally Norton from Gifts Today stop for a ‘zelfie’ at the beautiful Ashleigh & Burwood stand.

Keren Dicken and team from Personalised Memento Company enjoy a great show.

Laurence Whiting and Lisa Fuller from Price’s Candles report a great response to their new Fragrance collection.

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The Seedball team celebrate being shortlisted for the Gift of the Year at this year’s show.

24-25 APRIL 2018

Inspire your customers by browsing fabulously fashionable stationery and gifts at this year’s London Stationery Show.

Fill your shelves with great gifts, irresistible treats and smart essentials that will add style, colour and plenty of reasons for customers to visit again.

Capital idea

Alexander Thurlow The company are always ready with their wonderful range of designer jewellery as part of their At London range. These heart pieces express a timeless sentiment and make a great gift. If you are after more personalised designs, then ask about their bespoke design service.

Visit: alexanderthurlow.com

Design & Quality Culinary Concepts

Culinary Concepts are renowned for their dedication to innovative design and quality craftsmanship.

Their varied array of collections features truly unique pieces that emit effortless grace and style; perfect for any eye-catching garden centre gift shop. Whether you’re looking for creative pieces that embrace the theme of nature or need to add a bit of variety to your gift shop, Culinary Concepts has something for everyone.

Blooming flowers and buzzing bees go hand in hand, making the Culinary Concepts Honey Bee collection the ideal pairing to plant life. Each polished silver piece in this breakfast tableware range is adorned with a small, detailed bee. Bringing further inspiration from the animal kingdom to your display, their adorably designed Mouse Cheese Knife collection is sure to attract attention and become a popular gift choice.

Culinary Concepts varied lantern designs, available in a wide selection of shapes and sizes, will enchant and illuminate any garden. A beautiful feature when paired with foliage, these lanterns look just as stunning in the home as they do in the garden. Guaranteed to catch the eye on any display, these sleek, polished lanterns are a must-have piece that exudes timeless class.

Perfect for the budding flower arranger, the Test Tube Vase range provides a contemporary alternative to the traditional vase. Display beautiful blooms and foliage in the test tube compartments to create a stunning feature. Ideal for any gardener who wants to bring their carefully pruned and perfected plant life into the home.

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Make it a date and register now stationeryshow.co.uk @StationeryBytes @stationeryshowsUK @stationeryshowsUK gifts today 19

Garden Gifts

Dig deep for the perfect gift With garden gifts bang on trend, there’s never been a better time to stock up on product for your green fingered customers. What’s more, with the growing popularity of garden centres for gift buying, there’s plenty gift retailers can glean from this sector.

W

ith winter behind us and warmer months on the way, it’s time to check out what makes the gardening gifts category so strong.

It’s not just about plants There’s more to garden centres these days than plants and gardening supplies. One of the main reasons that garden centres have weathered the bumpy retail storm recently is, very

Bringing the outside in Modern consumers view outdoor spaces as an extra room for relaxing and socialising and are keen to make the most of it, however big or small.

According to Wyevale’s 2018 Trend Report, there is a growing desire to turn the garden into the fifth room of the house, meaning a boost across garden furniture sets, barbecues and outdoor lighting. There’s also a trend for taking soft furnishings outside, with

‘Glee is the UK’s leading garden retail show, focusing on building year-round profits within categories that include home, gift and clothing, as well as traditional plants and garden care’ likely, the sheer breadth of product on offer. Giftware, homeware, clothing and seasonal products have become an important part of many garden retailers’ product ranges and offer an opportunity for businesses to stay ahead.

As garden centres increase their appeal as out-of-town destination centres with plentiful parking, this diverse product offering can cater for consumers’ needs and expectations.

There’s never been a better time for giftware suppliers to target garden centres.

20 gifts today

an increasing demand for outdoor mirrors, cushions, ornaments, candles and decorative accessories.

It’s all about the experience Garden centres have become destination outlets for many customers, offering cafes, events and leisure facilities along with a wealth of gift ideas. With research showing that, in particular, Millennials seek innovation when it comes to the in-store shopping experience, it’s a great time to enhance the shopping experience with

demonstrations, special evenings and catering. For instance, Squires Garden Centres offer events including children’s story time, knit & natter, craft demos and pet care.

Indeed, according to the 2018 Garden Trends Report from Wyevale, gardening fits in with trends like self-improvement, crafts and wellbeing, and provides a wealth of opportunities to show off online, either with gardening skills or using the garden as a decorative backdrop.

Gardens are in the news

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r of Numbe s/retail centre the UK n i s e i r nurse hta.org.uk

RHS Chelsea Flower Show runs 22-26 May this year. The world’s most prestigious flower show inspires millions and leads the way in innovative garden design, inspiring gardeners to look beyond plants to everything from toiletries, storage solutions to clothing. There’s never been a better time to tap into the garden trend.

Get Glee Ahead of the main event 10-12 September, Glee at Spring Fair in February provided a thriving showcase of leading and innovative garden, landscape, garden decoration, outdoor entertaining and pet brands. Buyers to the area placed last minute orders ahead of the spring season, as well as top-up following orders placed at Glee’s main September show.

‘The show is great for those brands that want to maximise exposure to both garden and gift buyers ahead of the key sales peak,’ says Mike Cook, Group Services manager at Choice

source:

Marketing. Glee is the UK’s leading garden retail show, focusing on building year-round profits within categories that include home, gift and clothing, as well as traditional plants and garden care.

Garden Trends Gathering the expertise of Wyevale Garden Centres’ senior horticultural team and over 15,000 garden-lovers from across the UK - combined with data to map out what’s gaining ground and losing face in the garden - the report discovered that the past year has been an exhilarating one for the growth of gardening. New waves of amateur, enthusiastic gardeners are joining the horticultural action, many of whom are often lacking in time, space and gardening confidence. Trends to watch include: Nano-gardening: Space-starved gardeners are behind the trend for

vertical growing as they add height to their balconies and courtyards with climbers, outdoor shelving and hanging plants.

Eco-gardening: Today’s environmentally aware consumers are turning towards a gentler, more holistic approach to problems in the garden,

with a greater concern for wildlife.

Global gardening: Changes in climate conditions, an increase in travel to exotic locations and concerns about food provenance will open up exciting opportunities as exotic, Mediterranean species are making their way into Brits’ gardens and homes.

Did you know…?

The UK’s annual garden retail is worth £5bn

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Garden Gifts

Summer style Peace of Mind

PoM’s new 2018 spring/summer collection promises to re-awaken all your senses with a celebration of colour, form and texture. PoM explores styles from bohemian to sculptural geometric, reconnecting you with nature and a simpler timeless style through jewellery, scarves, bags and accessories.

Gift jewellery brings welcome mellow tones with warm-washed gold and silver plate. Inspired by organic shapes, natural and botanical themes, this strong cohesive collection is thoughtfully designed and exquisitely made. For all jewellery lovers, it has to be the new PoM stud sets. Exciting combinations of two styles of studs, presented on branded cards, making the perfect gift whatever your style.

Sterling silver is sleek and pared down. Simple shapes create a subtle statement, with delicate stacking rings and bracelets creating that relaxed summer look.

PoM are going big on scarves, hats and bags for summer. Gorgeously soft suede totes and clutches in stunning colours, embroidered velvet purses, cross body bags with metallic tints that add touch of glamour and reversible cotton beach bags in a range of lively prints, perfect for beach life. And their scarves, as always are a must have. New and exclusive designs, beautiful fabrics and that all important eye for detail, makes this their most wearable and sellable collection to date. This is a well-curated collection that takes you on a journey through style and design and will be loved by you and your customers.

Call: 01225 777749 Visit: pom925.com

Pretty useful

Classic Canes Walking stick specialists Classic Canes supply many garden centres, and their ranges of floral patterned adjustable and folding canes the most sought-after says managing director Charlotte Gillan. ‘Most garden centres have the perfect clientele for stylish walking sticks. Their customers are often of the right age group or are middle-aged people buying gifts for parents and relatives. Floral patterns are popular but the styles have to be a cut above the ordinary patterned canes found in mobility shops with more elegant handles and sophisticated designs. Wooden sticks, especially those with interesting natural appearance and provenance are also popular.’

Visit: classiccanes.co.uk

On point

Ashleigh & Burwood With larger outlets in mind, where staff are not always on hand to answer product queries, Ashleigh & Burwood have designed a video display unit that can be easily added to fixtures to introduce consumers to the benefits of Fragrance Lamps. The display features a digital screen and comes pre-loaded with an information and demonstration video on Ashleigh & Burwood’s Fragrance Lamps. The video, that includes a step by step guide on how to use the Fragrance Lamps, provides a quick, simple introduction for consumers who are unfamiliar with the benefits of this hugely effective home fragrance method. Positive feedback on the video display units has already been heard at Ashleigh & Burwood HQ with early adopters reporting an uplift in Fragrance Lamp sales as a result. With plans for further in-store films in the future, Ashleigh & Burwood are keen to continue effectively communicating the merits of their products through dynamic and engaging point of sale materials

Call: 01932 267060 Email: info@ashleigh-burwood.co.uk Visit: ashleigh-burwood-trade.co.uk

Gorgeous glass D&J Glassware

Watering Ball. An ever popular item, this is both practical and beautiful. The perfect gift for anyone who loves their plants, it will keep a plant watered for up to two weeks. Working efficiently, the water is delivered straight to the roots of the plant as the soil dries out. The colourful mouth-blown glass piece adds a touch of colour to the plant. Each Watering Ball is individually boxed and is available in a range of colours.

Long Stem Tea Light. What better way to add light to outdoor settings than with this attractive Long Stem Tea Light holder? Each one is mouth-blown and comes individually gift boxed. Hugely versatile: use anywhere 22 gifts today

around the garden and home in plant pots, containers, even empty wine bottles to add a stylish touch. Available in a range of colours.

Bird tables and feeders. Half of all adults in the UK regularly feed garden birds. The stylish range of bird tables and feeders under the D & J by Design brand from D & J Glassware enables giftware retailers to profit from this burgeoning market. Individually and attractively boxed for a striking in-store display, the range has been designed to suit all tastes. A helpful Guide for Use is available as a further point of sale aid.

Call: 01953 450 280 Email: dandj.glassware@btinternet.com Visit: dandjglassware.co.uk

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Garden Gifts

Tasty treats Enesco

Contemporary gift company, Enesco, has announced the addition of three new dinner sets into its Disney Enchanting Collection, following the success of the initial range, making them the perfect present for little princesses or collection additions for Disney fans. There are three Organic Bamboo Dinner Sets to choose from – Snow White, Cinderella and Rapunzel – and each one includes a plate, bowl, cup and cutlery made from organic bamboo.

The plate, bowl and cup in each collection also include inspirational quotes for little girls, including Dreams Come True, Today is my Day and Live Your Dreams.

Each dinner set is presented in brown cardboard packaging which is 100% biodegradable. The contents inside are dishwasher safe yet not recommended for use in microwaves.

Visit: enesco.co.uk

Scent-sational Sizzling idea

Personalised Memento Co (PMC) Ensure that a top chef cooks up a storm with PMC’s trendy new personalised BBQ Kits, which are ideal for Mother’s Day, Father’s Day and summer – regardless of whether we get any sun! The kit contains a practical set of stainless steel cooking utensils, which will ensure that even the most novice griller won’t burn the sausages! The set is presented in a black pouch, which is available for personalisation in two designs, and can both feature any personalisation. The pouch features handles for easy transport and even a handy front storage pocket.

Like many of PMC’s personalised gifts, these BBQ sets are available on a fast lead time, and can be drop-shipped directly to your customer. This removes the need to hold stock, saving time and money. Coupled with the fact that PMC require no minimum orders, this has quickly made them the UK’s leading trade supplier of personalised gifts.

Call: 01782 744900 Email: : sales@personalisedmemento.co.uk Visit: personalisedmemento.co.uk 24 gifts today

Stoneglow

The Botanic Collection of candles are handmade in the UK by skilled craftsmen and women on the outskirts of London. Each candle is made with natural botanicals and skillfully placed by hand. This charming range contains seven beautiful fragrances each a visual delight. Matching diffusers and refills also available.

Potager Garden is a new range from Stoneglow, natural wax candles and diffusers in familiar fragrances of herbs, fruits and vegetables blended together to create an aromatic retreat to the garden. All beautiful presented in colourful gift packaging. Made in the UK by Stoneglow Candles

Call: 020 8595 8878 Email: sales@stoneglowcandles.co.uk Visit: stoneglowcandles.co.uk

Retail Interview - New Hopetoun Gardens

Everything in the garden’s lovely With garden centres expanding ever more into gift retailing, editor Sally Norton caught up with Douglas Philip from the award-winning New Hopetoun Garden Centre in Edinburgh, to discover how he has grown his business over the past 40 years, why garden centres are such a good environment for buying gifts - and to find out what other gift retailers can learn from his success.

Douglas and Lesley

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Douglas, congratulations on your 40th anniversary! What’s the history of the New Hopetoun Gardens – and how did you and Lesley come to run it?

Forty years ago I leased the walled garden at stately home Hopetoun House, with the rent being the upkeep of six acres of walled garden. I created a garden centre to pay for the upkeep of the garden and to make a living. Lesley joined us eight years later and we married 11 years ago! When the 20-year lease of the Walled Garden finished we built a new garden centre two miles closer to our customers - New Hopetoun Gardens. We have three separate buildings linked by covered walkways and surrounded by 20 small, themed demonstration gardens. The tearoom is at the furthest-most point and visitors walk past the gift shop on their way to it and the loos!

and try to avoid anything we don’t like the look of or the quality of and are ‘just-to-dust’.

Who is in charge of gift buying?

Very much Lesley, but we choose ranges together and then she makes everything work. We are both very comfortable with the Arts and Crafts style and endorse William Morris’s sentiment that you should only have things in your house (and garden) that are either useful or beautiful - and ideally both. So we tend to offer ‘useful’ things that are also beautiful

Can you tell us about your general gift offering?

We have always offered ranges in gardening goods or things with a floral feeling - cosmetics, wax and room fragrances, a lot of practical children’s goodies for grannies to buy including soft toys and the books to go with them, fashion accessories like scarves bags and hats, thousands of greetings cards all chosen by

us, and kitchenware like aprons, tea towels and hundreds of mugs. Interior accessories like doorstops, framed prints. Two ranges that have

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rs of yea r e b m is The nu s has run h a Dougl n centre. garde

resort to gift vouchers so they don’t get it wrong. The main gardening goods for gifts include better quality gloves, secateurs, houseplants and pretty kneelers. We only sell quality wind sculptures (selling from £50 – £120) and have them all working outside and have to work hard to keep them in stock. We have large sales in wildlife gardening, especially wildbird care.

Gifts of bird tables, bird baths and feeders are very popular.

Where does your inspiration come from?

Lesley is always looking at ranges being offered in other stores and at the RHS flower shows (where she is a show garden judge) and chasing ones she is attracted to. But most of our inspiration comes from shows. Our favourite is Harrogate in July and we order with autumn and Christmas in mind. We take delivery as soon as possible so we have plenty of time to recognise the winners and reorder heavily for Christmas. We catch a few gardening gifts at Glee in September. The Spring and Autumn Scottish gift fairs are useful and the spring one takes some of the load off the Spring Fair – which is our main spring/summer event for replenishing our gift tables, shelves and walls.

Do you stock licensed gifts?

The main one are RHS licensed goods.

‘We are both very comfortable with the Arts and Crafts style and endorse William Morris’s sentiment that you should only have things in your house (and garden) that are either useful or beautiful, and ideally both’ grown really fast are Fairy Gardens and houseplants with all the accessories.

Our gift category is very wide and customers have often said they pop down here as they know they’ll find just the gift for someone special.

What sort of mix do you aim for?

Entertaining, inspiring and fun, but above all tempting and to provide solutions for every customer’s search.

We like to source from Scottish companies when we can, then UK-based businesses.

Ideally we choose things that aren’t available online and that will give us a feeling of exclusivity for our customers.

Lesley is always tempted by top of the range but, like our customers, we need to keep an

eye on budget and within a category offer good, better and best. We can only sell best where we have the less expensive ranges to demonstrate value.

Where are sales strong?

Scarves (they need tidying daily), fairy gardens (they need diligent attention from the team), and houseplants (they need daily love and attention).

Do you have a typical customer?

Lesley is the model for our typical customer. We have always had the luxury of being able to choose things she is attracted to buy - at controlled prices - and we have grown the customers who love what she likes and follow her tastes and wallet. So over 30 years she has generated the typical customer to be female, 45-65-yearsold who appreciates value and style.

What’s the average spend in store on gifts?

Our EPOS only offers average transaction figures for all garden centre sales. Over the year the average sale is £22, but we sense this is probably typical of the gift categories as well.

What sells well in your ‘gifts for gardeners’ category?

The great thing is that gardeners love all sorts of things, but in the gardening category non-gardening gifters often

Any surprise hits in the recent year?

Anything linked to cycling - prints, bottle openers, mugs, cheeky signs has led to a cycling gift section.

What are you stocking up on generally at the moment for SS18?

Everything! We had great sales at Christmas and the orders we placed with 39 companies at the Spring Fair are arriving like a tropical storm at the moment. We have another few weeks to merchandise these before our regular garden centre trade hopefully kicks in, and then Lesley can’t get hold of the staff to process orders as they are all busy with plants and gardening goods.

They have now been chosen by quite a few of our suppliers. The RHS criteria are probably similar to our own so we are attracted to the RHS endorsed products as our existing suppliers introduce them. The brand is not as strong in Scotland with a membership of 6000 out of a UK membership that is probably about 400,000 but the goods are the right quality for our customers.

We stock a small range of Perennial branded cards as the Gardeners Royal Benevolent Society is close to our hearts.

Any trends you have identified for 2018?

Where have the ubiquitous unicorns, flamingos and alpacas come from and all at the same time?! (Alpacas are gentle and friendly, Llamas are more aggressive and are used to guard herds of alpacas!) We have created a themed section of bees this week, Tropical is being split between houseplants and a gift shop themed area. The gift shop is heavily themed and the team are always pulling together new themed sections – either by colour or themes like owls, woodland, mermaids. gifts today 27

Retail Interview - New Hopetoun Gardens

‘The gift shop is heavily themed and the team are always pulling together new themed sections – either by colour or themes like owls, woodland, mermaids…’

What makes a garden centre such a good place to shop for gifts?

Easy out of town free parking. A tearoom to meet up with friends. A calm space to browse in that is also relaxing to spend some time in.

How important do you think the ‘shopping experience’ for the garden centre customer?

Our way of competing with online shopping and some of the rather bland bigger stores is to create a great experience for our customers – they can feel, hold and touch the goods, even relax in the tearoom before they have to make a decision. Creating themed sections inspires them with

ideas and regularly changing things around keeps them excited, and buying. Offering good, better and best is important to help them make their choices.

Particular challenges you see for the year ahead?

Besides the weather, which can actually drive customers into the gift shop, household budgets running out at the end of each month, depressing news bombarding customers.

However, again, this can help us as we offer ‘lipstick treats’ which can distract them and cheer them up. It’s also important to look after our own team as they face pressures on their lives away from work.

What do you think the small independent gift shop can learn from garden centres?

We try to get learns from them to make ourselves stand out from bigger and blander stores. We are so busy that our team aren’t able to give as much help to customers as we would like to, and therefore we have to create displays that sell themselves and help customers make decisions. We offer

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gifts and a tearoom to fill the gaps that gardening leaves – seasonal and weather. We do everything we can to keep our customers coming throughout the year so it is easy for them to make the choice to visit us to find gifts. We also offer special promotions, for instance giving away 2000 bowls of lovely soup during January to our 7000 newsletter mailing list.

Generally, how do you plan your visit to a big show? How do you get the balance between appointments and browsing right?

Lesley often gets complimented on how well organised she is by exhibitors and it amazes us that other buyers are often not organised. It is expensive on travel, accommodation and our time to attend shows, so we need to be organised.

She lists our existing suppliers from the advanced listings the shows send

us. She identifies which she needs to see and which she needs to order from.

She prints off stock lists and stock movements for the ones she needs to order from. We like to place as many orders at the show as it is a good use of our time, but time always runs out and we have to plan which ones will be easy to order from once we are back at work.

The real treat is finding a new supplier – we found three new suppliers at Spring Fair this year - and being able to place an order without checking if we have items still in stock. We don’t make appointments as they can muck up our time – the exception is Gisela Graham where we make an appointment for the start of a day and her designs often kick start a new collection for us and are important for keeping us fresh and on trend.

Visit: newhopetoungardens.co.uk

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Garden Gifts

Artisan made

Marmalade of London Marmalade of London Bath and Body range is handmade in artisan factories in Cheltenham in the heart of the Cotswolds and contains lovely naturally ingredients including Shea butter, Vitamin E, Aloe Vera and essential oils.

The lightweight formula will leave skin beautifully clean, nourished and wonderfully fragrant. They don’t test on animals and their products are paraben and sulphate free. Their Bath and Body range is now available in eight fragrances: Bergamot and Soft Rose, Tuscan Lime and Basil, Pomegranate & Pear, Cashmere & Cocoa, Cassis and Cedar, Pacific Orchid & Sea Salt, Rhubarb & Peony and Pink Pepper & Plum. In July, the company will be adding a ninth fragrance White Nectarine & Honey to the collection.

Visit: marmaladeoflondon.com

On trend Joe Davies Drama Llama.

Llamas are the hottest trend to hit the UK gift market for 2018 and featured strongly on the Joe Davies stand at the recent Spring Fair 2018. This ‘g-llamarous’ new ‘Drama Llama’ collection proved to be a huge success and was a massive hit with Joe Davies’ customers. The colourful range consisting of handy compact mirrors, make up bags, glasses cases, purses and much, much more is both modern and fun and created a colourful, exciting display, attracting interest from all. Buying this fabulous collection is ‘no prob-llama’ with Joe Davies’ trademark little and often quantities and carriage paid orders of just £100.

On balance.

Wax melts Price’s

Price’s Petali wax melts brings great innovation to the wax melt market and combines it with some stunning packaging to create the perfect gift.

The patented Petali technology works by containing each melt in a special heart-shaped pod. The high quality fragranced wax never gets in contact with the warmer, leaving it perfectly clean and easy to swap from fragrance to fragrance in just a few seconds. The specially formulated wax has a high fragrance loading that has been developed for ideal diffusion, regular and intense, lasting up to eight hours each. The Petali minikit is the complete solution combining the warmer, tealights and fragrance pods all in one giftable box. With retails starting from £10, it’s a perfect pickup line for any garden centre.

Visit: prices-candles.co.uk

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Equilibrium fashion accessories from Joe Davies have gone from strength to strength in recent years and following the introduction of carrier bag charges folding bags in particular have seen exceptional growth. This new colourful collection didn’t disappoint at the recent Spring Fair 2018. Strong and durable, these vibrantly patterned handy bags are both fashionable and useful and are just perfect to pop into your handbag in readiness for that unexpected bit of shopping!

Available in these sizes, this lovely collection really shouldn’t be missed and offers exceptional value for money.

Call: 0161 975 6300 Email: sales@joedavies.co.uk Visit: joedavies.co.uk

Please contact us for a trade catalogue. www.classiccanes.co.uk

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Garden Gifts

Art of Glass Wild Things

Designed by Wild Things, and handmade and hand painted exclusively for them.

Beautiful saturated colours embellished with 24 carat gold paint, individually boxed and incorporating a sparkling Swarovski crystal. Selling phenomenally well in garden centres. A variety of ‘tree’ displays is available and the new four-layer tree has room for 132 items. The ‘deluxe’ version comes with a self-contained booth with 3 x 27 watt bulbs. It takes only 76cm of wall-space and represents a fantastic return on footfall. Wild Things are so confident in its success, they are offering it free subject to a surprisingly modest minimum spend. The tree is also available with a sturdy plinth with room for storage so that it can be easily moved around the shop floor. Smaller counter-top displays are also available.

Crystal Fantasies The originals from Wild Things. British made in Devon using only the best Swarovski and other carefully chosen crystals.

Accept no substitutes! Wild Things can even be made to your design subject to certain minimum quantities. Current motifs include birds (robins, blue tits, owls, hummingbirds), tree of life, cats, dogs, butterflies and dragonflies, fairies, unicorns, sealife…and many others. Coming soon - British wildlife and farm animals. There are many ways for you to display the Crystal Fantasies - from counter top tree displays to floor standing, right up to the 76cm wide self-lit booth.

Call: 01392 211268 Email: sales@wildthingsgifts.com Visit: wildthingsgifts.com

Bath & Body Xystos

The bath and body Gardeners Range from Woods of Windsor is a big hit for distributor Xystos and has sold extremely well in garden centres and other retail outlets.

Director Tom Sykes describes it as ‘ideal for gifting and selfpurchase’. The unisex range, which can be sold as part of the Woods of Windsor collection or on its own, comprises a hand wash, hand scrub, hand cream and hand balm/butter.

There is also a counter display which holds four hand washes; five hand scrubs; five hand creams and six hand butters, which has a combined retail value of £130.80. The range features the fresh floral accord of Blackberry & Thyme, which opens with refreshing notes of green tea and ripe blackberry followed by a heart of rosemary, thyme, mimosa and white jasmine – all of these resting on a background of musk and amber. Says Tom Sykes: ‘These products are in instantly-recognisable Woods of Windsor packaging, which is so important when it comes to selling much-loved and trusted ranges. With summer on the way we expect more great things from the Gardeners Range and retailers will be able to maximise sales by positioning these pick-up products near the till’.

Tel: 0191 499 1570 Email: sales@xystos.co.uk Visit: xystostrade.co.uk 32 gifts today

And now for…

Something Different Stop and Smell the Daisies

Offering a unique no minimum order policy and providing a wide choice of garden accessories and giftware, Something Different is a trusted and reputable supplier for garden centres and outdoor attractions around the UK and Europe.

Using their valuable knowledge of the gift trade supported by their trusted suppliers across the world, they have recently expanded to incorporate new and exciting trend-led products.

Introducing ‘Daisy Picking’ This new and exclusive range has been designed by the Something Different design team and features an eye catching bee and daisy motif. With a product range which includes makeup bags, compact mirrors, mugs and sentimental miniature signs, this gorgeous giftware collection is certainly one to pick.

Wind chimes and Sun catchers Something Different offer over 130 different wind chimes and sun catchers, including many exclusive designs.

Ethically sourced, the stunning products are hugely popular with customers and starter packs are available which feature the bestselling designs and a free display stand at a competitive price.

Retail Displays & Solutions As well as providing a large selection of over 3000 products, Something Different also provide a large choice of retail displays and starter packs. From rustic crate displays and A-frames to wind chime spinners and chalkboards, they have everything available to support your business needs.

Call: 01792 793610 customercare@somethingdifferentwholesale.co.uk Visit: somethingdifferentwholesale.co.uk

Traditional play

Orange Tree Toys Traditional wooden toys will always make beautiful gifts for little ones. Orange Tree Toys have a large range of toys and nursery items, all presented in beautifully designed packaging making them the perfect gift. With the need for gifts for occasions such as baby showers and Christenings, traditional toys are always a go-to item. Products like music boxes and bookends are the perfect gift and the demand for wooden toys has definitely risen.

The large variety of toys offers a price point to suit everyone, starting with the smaller pocket money toys such as push-ups, pull-alongs, and individual vehicles, to the mid-range toys including the extremely popular push-alongs, mini puzzles and vehicle sets, up to the higher range items like the alphabet puzzles, trains and play sets; all of which make wonderful gifts. Also on offer is a wide range of nursery products each beautifully designed and hand-painted.

Visit: orangetreetoys.com

Simple as 1.

2, 3 Lesser & Pavey Haring About

This brand new silver lifestyle range from The Leonardo Collection follows on the success of the bronze range of animals, which is still current with many species beautifully captured in motion.

This silver cold-cast range shown illustrates hares at play, star gazing, boxing as singles and doubles, ranging from recommended retail price of £10 to £30. Each item is gifts boxed in quality packaging.

Multitool • Multi-functional tool which opens up to offer pliers, wire cutter, screwdrivers, saw, bottle and can opener, knife blade and fish scaler.

• The Multi Hammer with 5 multi tools opening to reveal a hammer, knife blade, saws, file, bottle opener, pliers, wire stripper and screwdrivers.

• A penknife with corkscrew, screwdrivers, knife blades, file, scissors and can / bottle opener.

Only natural Heaven Scent

Emerging from Winter, luxury Natural Candles made by Heaven Scent will fragrance a home throughout the year, not just at Christmas. Heaven Scent has over 80 different ‘seasonal’ fragrances to choose from, at this time of year they say their customers go for the light floral and citrusy smelling candles. Heaven Scent‘s most popular are Wild Flowers, Buttercup and Bluebell, they all have an uplifting light fragrance, evoking the smells of Spring in a home, very beautiful, mixed with their eco-friendly plant wax and the high quality perfume oils, the burn is so clean, producing very little soot. Heaven Scent has also many different vessels to choose from allowing shops to easily change their look and appeal to their customers.

Call: 01225 868788 Email: contact@heavenscent.co.uk

• Pliers with carabiner (clip), screwdrivers, bottle opener, file and wire cutter featuring grip handle.

• A credit card multi tool – screwdriver, can / bottle opener, peeler, direction recognition, mm measure, box opener, letter opener and centimetre ruler.

• Multi tool set with torch that has a combination of pliers, wire cutter, screwdrivers, knife blades, can opener, file, and thread loop with a separate torch.

Gin Glasses The range includes tumblers with inspiring wording - Let the good times be Gin; Knock Knock it’s Gin o’clock and Gin is liquid sanity.

Stemmed glasses feature - Let the party be Gin; Knock Knock it’s Gin o’clock and Gin made me do it. This fashionable new range is part of the Lesser and Pavey gold and silver edition glassware range which features Gin, Prosecco, Champagne, Martini, Beer slogans on a range of glasses, flutes, wine glasses, stem less glasses, tankards, cocktail shakers, drinks dispensers and ice buckets.

Call: 01322 279225 Email: sales@leonardo.co.uk Visit: leonardo.co.uk gifts today 33

Coffee Break

Unicorns, flamingos and royal weddings!

Established in 1971, Lesser & Pavey is an importer and distributor of homeware and giftware to the trade. Malcolm Naish, Lema Publishing’s MD, caught up with Julian Hunt from Lesser & Pavey over Spring Fair to discover how the company still manages to stay on trend.

Ju Julian, you have always been a company very quick to recognise co commercial opportunity. How ac early did you decide to go with ea your range of products for Meghan yo Markle’s forthcoming wedding M celebrations? ce We decided on the day the wedding W was announced - namely 27 w N November. I was in China at the titime so we immediately started d development of our Royal Wedding p products and this allowed us to have p products on sale within seven days.

I be believe that this has caught the imagination of the Great B British public and resulted in iimpressive sales for Lesser & P Pavey?

It certainly has. Both Harry and Meghan are hugely popular both M in the UK and around the world and our sales are fantastic both an at home and abroad. We have an ex excellent pedigree in Royal family products so that the products pro we have chosen are all proven bes best sellers and all branded using our registered trademark ‘Royal Heritage’.

Her How have the trade shows so far year been for the company? t this Harrogate was very busy and the Harro H reaction to our entirely new 2018 re Christmas collection was excellent and C o orders so far are well up on last year.

What we offer in Christmas cannot W be found anywhere else and we are b b becoming more and more well known ffor this resulting in significant growth in ssales. Spring Fair, as anyone passing o our Stand in Hall 5 will have seen, was also very busy. Some say footfall w was down but we have no complaints w w whatsoever as both business written and new accounts opened were nicely a up on 2017. u 34 gifts today

Apart from the pound’s drop against the dollar that has resulted in increased buying prices in China, has there been any other negative reaction to business as a result of Brexit?

We are just getting on with business as usual and have heard very little negativity. Every year there are new challenges and, by having so much fresh, original and innovative product, we simply get on with business full of optimism.

You have been with Lesser & Pavey for some years now, so have you noticed many changes in the way your business is conducted now compared with when you first started in the gift industry?

It’s actually been 25 years and, yes, there have been many changes. I could write a book on it as so much has changed! If I had to single out just one thing, it would be how products have changed. What we were selling 25 years ago is so far removed from today’s hot selling products that it’s hard to believe. Who would have thought unicorns, mermaids, flamingos, llamas and even sloths would be the order of the day?

If you hadn’t been involved in selling product, what career might you have chosen instead?

I’d like to say a footballer but as I’ve got two left feet I think a football agent would be a better choice!

Are there any hobbies you wished you’d had the time for, if you hadn’t been working so hard building sales with Lesser & Pavey?

There’s nothing that immediately springs to mind and I’ve never thought of my time at Lesser & Pavey as work.

In fact, I often joke that I’d hate to have had to find a proper job!

What was the first record you ever bought and who is your favourite singer or band?

David Bowie’s The Rise and Fall of Ziggy Stardust, which I’ve still got… somewhere! I’d certainly have David Bowie up there as one of my favourites along with Elvis and Abba as well as many others.

Retailers’ Panel

Gifts Today Retailers’ Panel Key gift retailers talk licensed gifts, garden centres and home fragrance.

Emma Paisey Daisy Park, South Molton, North Devon What are you stocking up on for SS18?

Jenny Morrison Top Drawer, St Andrews What are you stocking up on for SS18?

Candles, diffusers, unicorn, wedding and baby gifts.

Spring and Easter always feels new and many of our existing suppliers bring out new goodies, so the shop is full of colourful Spring displays with Easter being the main theme.

We’ve expanded our Easter range this year as it continues to grow year on year. Gisela Graham decorations hit the mark every year.

How’s home fragrance doing for you?

Candles and room diffusers continue to sell well for us. Cornish brand St Eval are definitely our bestselling candles and diffusers. The woodland range of candles, especially Wild Gorse, tops the list and in the diffusers it’s Bay and Rosemary.

Licensed gifts?

We sell a lot of gifts from Widdop and Co, and have licensed giftware from some of our popular greetings card publishers.

What’s your take on garden centres?

Garden centres have definitely upped their gift and greetings card offering in recent years.

Luckily we aren’t based near any so it doesn’t affect us directly, but I can imagine it must be hard if you are based beside one, as some of them are becoming a one-stop shop for gardens, homeware, gifts and greetings cards.

How’s home fragrance doing for you?

We have recently taken delivery of the new collections from Stoneglow Candles, and the Pink Prosecco and Blueberry Gin candles and diffusers from their new mixology collection are getting lots of attention. We have strategically placed them at the front of the shop and everyone is commenting on how lovely the scents are. Stoneglow Candles and McKelvie Candles do particularly well for us all year round.

The alcohol-themed fragrances are still doing well for us, with lots of attention being given to the candle and diffuser packaging this year.

We also sell some nice hand soaps and hand creams which have proved popular.

Karen Greig Destined for Home, Edinburgh What are you stocking up on for SS18?

As the nights start to become lighter, customers are turning to decadent luxury lounge wear. Perhaps with the increase of weekends away, light fabric loungewear becomes a packing essential. Also in home interiors, pineapple designs or ornaments along with cacti are still trending. Ready-made cocktails, along with flavoured gin, continues to be trending. I think gin has made a huge return as it’s quick and easy to make - new flavoured gins make great cocktails.

What’s your take on garden centres?

Garden centres are becoming a one-stop convenience shop, fine for running in and grabbing a last-minute gift or plant. I do love to visit garden centres, especially if they also have a café - because they have the space they can have larger fuller ranges and can bulk buy.

How’s home fragrance doing for you?

As we move into Spring, fresh flowery smells are big, along with the usual Cassis & Fig and our most popular fragrance Pomegranate. Electric wax burners/warmers do well for us as they double up as

a nice small lamp, as do room diffusers in the same fragrances as our candle ranges. Trending in home fragrance are the new no-need-to-turn reeds - let’s face it, we always forget to turn the rattan reeds!

JOIN OUR RETAILERS’ PANEL! Fancy having your say about the gift industry? Want to share news about your business? Just drop editor Sally Norton an email at sally@lemapublishing.co.uk. Look forward to hearing from you! gifts today 35

Licensed gifts

Hot property Time to reap the benefits of brand loyalty and innovation with the latest raft of licensed product.

B

rand licensing is big news.

Last year’s Brand Licensing Europe was the biggest in the show’s history, attracting over 7500 licensing industry professionals from across the globe. The number of attendees rose by four percent year on year, with a rise of 11 percent in the number of online retailers and a significant growth in the volume of visitors from outside the UK. The show organisers said one of the objectives was to ‘celebrate and shine a light on two of the untapped areas of licensing – brands & lifestyle and gaming.’ Said Anna Knight, BLE brand director: ‘We are very happy to say we have ticked all of those boxes and are already brainstorming plans to build on this year’s successes.’

Of course, movies are a key licensing area, with a raft of top movies hitting cinema screens in 2018.

Movie fans and retailers alike have been eagerly awaiting the release of the likes of Avengers: Infinity War, Solo: A Star Wars Story, Jurassic World: Fallen Kingdom, Deadpool 2 and Peter Rabbit, to name just a few.

However, there’s more to licensed gifts than huge franchises like Harry Potter, Star Wars and so on. The truth is, these are just the tip of the iceberg, with many more licences out there offering the perfect 36 gifts today

choice for every gift recipient.

Take the Roald Dahl Estate, for instance, who have collaborated with a wide variety of companies in recent months, resulting in homeware with Creative Tops, cards with Museums & Galleries and jigsaws with Paul Lamond, to name just a few. ‘It’s a privilege and an honour to have joined the licensing programme and to be part of this phenomenal success story,’ said Richard Wells, MD of Paul Lamond. ‘The Roald Dahl characters need no introduction and we’re looking forward to a hugely positive response from both retailers and fans alike.’

The RHS also run a highly successful licensing programme, collaborating with Moorcroft to produce a vase, clock and jug, with Jayco on gardening gloves, with Caspari on social stationery and homeware with Churchill China.

The truth is that when customers see a new product linked to a trusted brand, the confidence is passed along.

Take Classic Canes, for instance. ‘Collaborating with the National Gallery has had various benefits,’ says Charlotte Gillan. ‘It has enabled us access to very special artwork to produce walking sticks reproducing famous paintings, and also to appeal to new customers

whose foremost interest is art rather than walking sticks. It also is an attractive product group for stockists here and abroad who want items with a strong British story to tell.’

Helen Cottrill from Enesco agrees: ‘Licensed gifts are key to our success and brand recognition is proving to

‘Having a brand instils trust for values and quality’ be very important to the consumer; having a brand instils trust for values and quality. ‘ Overall, it seems that when the right licence and product come together, a sort of magic happens, with each party boosting the appeal of the other. In short, get the product and licence right and you have a winner on your hands.

Licensed gifts

On trend

Groovy UK Magical Bags

The world of gift has gone Harry Potter mad. The licence has reached extraordinary heights for Groovy UK, who have now extended their collection to include: Dobby the House Elf, The Golden Snitch, Platform 9¾, Quidditch and The Deathly Hallows. Product ranges come in bathrobes, slippers, bags and lighting. The bags are especially popular due to their unique designs which include vegan leather, custom made metal zip pulls, embroidered motifs and printed inner linings.

Avengers to the Rescue

With the new Avengers film, Infinity Wars, out in late April, Groovy have the perfect lighting accompaniment.

Look-ALites now include the mini and keychain, as well as the larger original size of this novelty mood light. Groovy introduce Marvel lighting with Captain America, Iron Man, Spider-Man and Hulk and also have the lovable Groot who will also feature in the new film.

Vader Range

What fan wouldn’t want the sinister Dark Lord bringing a little warmth on a dark night with Groovy’s super soft fleece blanket, slippers and Christmas Stocking? The mule slipper, inspired by Darth chest plate, also has a sound effect with Darth’s infamous breathing.

Wild about Harry CID

CID are delighted to launch their range of Harry Potter Snap-Back embroidered caps, featuring the house crests of Gryffindor, Ravenclaw, Slytherin and Hufflepuff adding to the current collection of bestselling DC Comics logo designs. CID have an unrivalled selection of Harry Potter apparel including t-shirts, hoodie sweat tops, crewneck sweat tops and varsity jackets.

Also to come in the near future will be a series of beanie hats, again with all the classic crests and logos. This year sees the twentieth anniversary of the release of the first Harry Potter book, the Philosopher’s Stone, and the end of the year the next chapter of the Fantastic Beasts franchise is released worldwide in cinemas. CID have a diverse licensed range covering character, gaming and music properties.

Call: 0116 284 4789 Email: salesteam@cidmerch.com Visit: cidmerch.com

Call: 0844 372 7820 Email: hello@groovyuk.com Visit: groovyuk.com

Time to play Orange Tree Toys

Orange Tree Toys are proud to hold the licence for some truly traditional childhood favourites including beautiful ranges for Peter Rabbit, Winnie the Pooh, and Paddington Bear.

New for spring, will be gorgeous additions to the Peter Rabbit Collection, including beautifully handpainted numbers, each with different designs. These wooden numbers are a great tactile way of helping children learn their numbers 1-10. Also included in the Peter Rabbit range are shape sorters and bead frames, which are perfect for developing key skills in a fun way. First launched at Spring Fair this year, they are already proving to be great sellers. Based on Peter Rabbit and Jemima Puddle-Duck, these fun toys are perfect for teaching shapes, colours and coordination whilst still being a traditional long lasting toy.

The Winnie the Pooh collection, which was launched in autumn last year was instantly a bestseller.

This beautiful range is perfect for little ones and loved by all customers.

Visit: orangetreetoys.com 38 gifts today

Stitch Statement Figurine Height: 36.0cm

Gift Giving…all wrapped up Enesco Limited, Head Office & Customer Services, Brunthill Road, Kingstown, Carlisle, Cumbria, CA3 0EN. Tel: 01228 404022 email: trade@enesco.co.uk Overseas Customer Services: Tel: +44 1228 404066 email: eurosales@enesco.co.uk © Disney. Background image: © Roman King. © 2018 Enesco Limited.

en8093-gift-focus-stitch-ad-feb18.indd 1

15/03/2018 14:32

Licensed gifts

Personal touch

Personalised memento Company (PMC) Me to You mugs for him The Me to You brand continues to be a best-selling licence for PMC. The latest additions to their popular range include two new mugs for him, which are both perfect for Father’s Day. These adorable designs can be personalised for any recipient, so they aren’t limited to just dads. Their Me to You Football Mug is great for the sporty recipient, and the Me to You Slippers mug is well suited to a recipient who especially enjoys relaxing with a warm drink.

These latest designs help to bolster PMC’s collection of personalised licensed gifts, which now contains more than 1000 individual products, which are all personalised on site at their Stoke-on-Trent base and drop-shipped to order.

Purple Ronnie

Flower Fairies Enesco

Exclusive for 2018, Enesco has announced the launch of a brand-new look and feel to their much-loved Flower Fairies range. Building on the success of the brand, the modern style guide is sure to be a hit with fans of the fairies while appealing to new audiences alike, with its sleek and stylish homeware range.

Two new styles have been developed for the latest products in the range, called Jasmine and Elderberry.

With auburn tones running through Jasmine’s hair, the character is surrounded by a background of muted yet warming tones of deep pink, blush and purple. On the other side of the colour spectrum, Elderberry is surrounded by a background of dark blues and purples, accented by vivid reds. Both ranges include a tea cup, saucer and decorative plate.

Items within the new-look Flower Fairies range are sure to be a big hit with fans of these beautiful and whimsical fairies, with the modern style guide giving collectors added reason to invest in the new range.

Visit: enesco.co.uk

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PMC’s range of Purple Ronnie gifts continues to go from strength to strength.

Some of PMC’s most popular personalised Purple Ronnie designs include their The Godfather Latte Mug, which is perfect for Christenings and Father’s Day. PMC will also be increasing the range in the coming months, with new designs for all recipients using the iconic Purple Ronnie artwork and humorous poetry. PMC have made it easy to get started selling personalised gifts, regardless of whether you are web-based or shop-based. Simply visit their trade website to discover more about their full drop-shipping service.

Call: 01782 744900 Email: sales@personalisedmemento.co.uk Visit: personalisedmemento.co.uk

TM

PADDINGTON BEAR™ © Paddington and Company Ltd 2008 Paddington Bear™, Paddington™ and PB™ are trademarks of Paddington and Company LtdLicensed by ©opyrights Group.

Visit the Paddington Bear website at: www.paddingtonbear.co.uk

Call Steiff : 01483 266643 Email: leyla.maniera@steiff.com

Groovy UK

Groovy, baby!

We talk to Monique Scott, founder of Groovy UK, about the company’s Spring Fair success, the power of the licence and exciting plans for 2018.

Spring fling

Monique, you’ve just completed your first Spring Fair for years – why did you make the decision to exhibit this year?

‘We exhibited at the Spring Fair in 2018 and this was our first time in six years. The growth of Groovy during this time has been very rewarding with the introduction of some great licences and products. The team felt it was time to come back and show some new retailers as well as our existing customers exactly what we’d been up to.’

‘We will continue to create our lines with the quality and creativity that Groovy customers have come to expect’ And how was the show for you?

The power of creativity ‘We’ve always had in-house design but by the end of this year it’ll be the biggest yet as we are currently looking to recruit new designers. I am very proud of our in-house design team and our products that they design and Harry Potter is testament to their vigour for ‘Different by Design’ which we are currently expanding and looking for new designers. We’ve always had in house design but by the end of this year it’ll be the biggest yet.’

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‘Spring fair for us was fantastic and exceeded all expectations. The realisation of our stand design had a brilliant reaction from customers. You couldn’t miss our stand with the incredible Groovy logoed green floor, lit up signs and customised team shirts. Who could miss a stand with Harry Potter, Deadpool and Darth Vader sitting on his Look-ALite Stormtrooper chair?’

Any new retailers on board following the show?

‘We were delighted with the results from Spring Fair this year attracting many new customers, wholesalers and even distributors seeking us out. We also

love to meet new customers and this fair is a great opportunity to build and continue to grow great relationships from the Pop up shops, to e-retailers to multi store retailers.’

Licence to thrill

Licensing is obviously huge for you – what’s your biggest, most successful licence?

‘Licensed product popularity has exploded and none more so that the world of gift, it’s gone Harry Potter mad! The licence has reached extraordinary heights for us at Groovy. Due to the desire for new lines we have now extended the collection to include: Dobby the House Elf, The Golden Snitch, Platform 9¾, Quidditch and The Deathly Hallows which caused quite a stir on the stand this year.

Product ranges come in bathrobes, slippers, bags and lighting. The bags are especially popular due to their unique designs which include vegan leather.

There is definitely something for every Wizarding World fan at Groovy.’

Can you tell us about the six new licences you’ll be introducing?

‘For 2018, Black Panther and Deadpool are really strong characters that we feel will grow with each new movie introduced. We are already very excited for 2019 and, yes, I know it’s only early 2018 but we have some brand new licences that are just perfect for our portfolio for both new and existing customers.’

The six new licences Groovy are set to introduce comprise:

What makes Groovy UK stand out from the rest?

‘There are many retailers out there offering merchandise from the same licences but Groovy is ‘Different by Design’ we look at our range from a unique focus and design our lines always with that little extra. This could be quirky lining in a bag or zip pull, additional detail on our luxurious robes which we feel are the market leader when it comes to licence or of course our trademarked lighting range Look-ALite available in multi licence from original to pocket size torch.

My favourite still remains the Halloween range! We are constantly evolving which means next year it will look different again.’

1. 2019 will see the launch of Frida Kahlo, an eccentric cult figure known for her unibrow and distinctive colourful clothes.

2. Jimmy The Bull, the fun tongue in cheek pictorial humour featuring a bull terrier named after the famous shoe designer.

3. Brandalised, is an instantly recognisable urban graffiti licence featured in many major cities.

4. Gudetama, also known as Lazy Egg, is a fictional fun character with cheeky humour.

5. Mr Men and Little Miss - no explanation required.

6. Yoga Cats & Dogs - who says yoga is just for humans?

‘These new licences are going to be very exciting for us as we will be looking to create some very new lines to our range which is already generating quite a lot of excitement both with our in house designers and the licensors!

‘We have kept our new licences under wraps for now but we did put the logos on our flyers and on our custom takeaway bag that our customers had from our stand with our catalogue with Frida Kahlo and Mr Men – we had customers fighting over who was going to get the bag and in many cases more than one taken! We’ve already sold out of our Deadpool robes so are trying to get more made and Black Panther will grow now the movie has had such rave reviews.’

Plans for the future What particular challenges are you facing in 2018 – and how are you going about dealing with them?

‘The challenge we face remains the same - larger retailers offering licensed gifts at lower prices.

However, we will continue to create our lines with the quality that Groovy customers have come to expect.

Our plans are to grow, grow, grow! gifts today 43

Licensed gifts

Exciting news for Paddington Steiff

When Margarete Steiff created the world’s first soft toy in 1880, little did she realise the enormity of the gift that she was giving to children everywhere. In 1902, her nephew Richard designed the Steiff Company’s signature invention - the Teddy bear!

Steiff has always devoted itself to making the very best soft toys for children and treasuring innovation imagination and perfection. As Margarete Steiff herself said: ‘For children, only the best is good enough.’ When given the opportunity to celebrate the marmalade-loving BAFTA nominated bear was something Steiff grasped with both hands.

Still renowned for creating unrivaled ‘life like’ animals, Steiff are thrilled to add this extra dimension of playful soft cuddly Paddington Bears that are sure to become friends for life. The company’s new plush Paddington Bears embrace all the ingredients that made Steiff famous – ultra-high quality materials, intricate hand craftsmanship, and the famous ‘Button in Ear’ Paddington is of course machine washable and manufactured to the highest standard. Paddington is available in three sizes. Proud of their heritage yet forward-looking and venturesome, Steiff never stops chasing dreams.

After all, just what would childhood memories be like if there were no teddy bears?

Unimaginable!

Call: 01483 266643 Email: leyla.maniera@steiff.com

Exciting news for Paddington Steiff

When Margarete Steiff created the world’s first soft toy in 1880, little did she realise the enormity of the gift that she was giving to children everywhere. In 1902, her nephew Richard designed the Steiff Company’s signature invention - the Teddy bear!

Steiff has always devoted itself to making the very best soft toys for children and treasuring innovation imagination and perfection. As Margarete Steiff herself said: ‘For children, only the best is good enough.’ When given the opportunity to celebrate the marmalade-loving BAFTA nominated bear, Steiff grasped it with both hands.

Still renowned for creating unrivaled ‘life like’ animals, Steiff are thrilled to add this extra dimension of playful soft cuddly Paddington Bears that are sure to become friends for life. The company’s new plush Paddington Bears embrace all the ingredients that made Steiff famous – ultra-high quality materials, intricate hand craftsmanship, and the famous ‘Button in Ear’ Paddington is of course machine washable and manufactured to the highest standard. Paddington is available in three sizes. Proud of their heritage yet forward-looking and venturesome, Steiff never stops chasing dreams.

After all, just what would childhood memories be like if there were no teddy bears? Unimaginable!

Call: 01483 266643 Email: leyla.maniera@steiff.com

Rabbit, rabbit, rabbit Jumbo Games

Jumbo Games is delighted to announce that its brand-new Peter Rabbit Movie jigsaw puzzles are available to order now ahead of the recently-released movie release.

To support the release of the upcoming Peter Rabbit Movie, Jumbo has developed and produced a 4 Puzzles Box Set and a Giant Floor Puzzle that are both aimed at Children aged 4+ years. To complement the movie’s artwork and slightly older appeal than traditional pre-school puzzles, Jumbo have specifically designed larger puzzle piece counts, so that children are kept entertained and can challenge themselves. The Giant Floor Puzzle includes 50 large jigsaw pieces and the 4 Puzzles Box Set consists of 12, 20, 30 and 36-piece jigsaw puzzles. Both puzzle formats feature images of Peter Rabbit and his friends in a variety of fun & entertaining poses that children are sure to recognise from the movie.

‘When we first saw the content for the new movie, we instantly knew that this would be one that children and parents would love and puzzles would be perfectly suited,’ said Steven Russell, Senior Marketing Executive at Jumbo Games. ‘Peter Rabbit is a brand that all generations know and love and the new movie will bring all ages together in celebration of such an iconic and loveable brand.’

Jumbo also have developed a range of Peter Rabbit puzzles that feature the beautifully nostalgic and adorable artwork from the hugely popular Beatrix Potter books. The puzzles have been developed for children aged 3+ and include a Shaped Puzzles Box Set and Giant Floor Puzzle that are perfect for preschoolers.

These puzzles are available from March, ahead of the Easter holidays.

Visit: jumbo.eu 44 gifts today

Profile - Wrendale Designs

From passion to profit Hannah, can you tell us a little about your background?

I studied Zoology at Cambridge, then spent six years in the City as a stockbroker. My husband Jack and I then moved back to Lincolnshire to work on his family’s farm. I’d done Art ‘A’ Level and started painting again. My Zoology degree really helped when it came to drawing animals because I’d done lots of fieldwork as a student, drawing from life. When I’m painting I try to make the personality of the animal shine through, making it characterful and quirky.

When it came to setting up the business, I also found my accounting background very useful.

After leaving a stockbroking career in the city, artist Hannah Dale started painting unique animal designs for greetings cards from her farmhouse kitchen table. Such was the popularity of her designs that she was approached

by Portmeirion to launch a licensed range, and now her products can be found in gift shops across the UK, Europe and the USA. Editor Sally Norton caught up with Hannah at Spring Fair to discover more about her and her company Wrendale Designs.

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cushions, tin-ware, dog beds and coats. In America, our bread and butter is the same as here - independent gift shops, farmers’ markets and garden centres. We haven’t gone down the route of big multiples because I think the product suits the independent market better. It’s harder work administrating it all but it’s more rewarding because you build up relationships with the owners.

How do you go about creating the designs?

We have premises and a warehouse nearby in Brigg, but I do most my painting from home on the kitchen table with my podcasts going.

Who’s in the team?

Do you have a typical customer?

I’m the Creative Director and Jack’s MD. We have about 22 people working for the company, including accountants, order processing, sales, warehouse staff and graphic designers to do the catalogues.

We have a lady who runs the American business and another for the business in Germany. Our youngest child Oliver is four now and had a nursery in the office for a while – we still call him The Chairman!

When I first started I was painting for me and I suppose it’s luck rather than judgement that other people agree. Animal lovers are probably the biggest client; it wasn’t in the grand plan but I find we’re not gender or age-specific.

How did you come to launch a licensed range with Portmeirion?

Back in 2012, we were exhibiting at Harrogate, showing 12 cards, when we were approached by a rep from Portmeirion to see if we’d be interested in launching a licensed range with them. It started off with six mugs and they launched at Spring Fair the following year. They had such a brilliant response to the mugs that the range grew, and from there it was placemats and coasters. The licensed mug range has expanded massively, and some of the original designs like the hare are still among the bestselling.

What about in-house offerings?

We have expanded into

Are you facing particular challenges for 2018?

I think the main thing that has affected us is the exchange rate. Our costs have gone up quite a lot and we’ve tried not to put our prices up too much and it has squeezed our margins. We just don’t know what the export situation is going to look like and it’s hard to plan. We’ll have to put our trust in the hands of the politicians and hope they come up with a deal that allows us to continue as we are.

Visit the home of the finest arts brands.

Discover the NEW Museums & Galleries 2018 Collection. Please contact your agent or find us at the London Stationery Show 24–25th April, STAND M516.

Tel: 01373 462165 Gifts_Today_FPage_April.indd 1

www.museumsgalleries.co.uk

Email: sales@mgml.co.uk 09/03/2018 16:41

Licensed gifts

It’s only natural The Carat Shop

Joining forces with the Natural History Museum in South Kensington, London, The Carat Shop have created an extensive range of silver plated jewellery. Featuring some of the most popular present day and prehistoric creatures from around the world, the range includes a comprehensive collection of colourful butterflies, as well as an Elephant, Blue Whale and Tiger among others. All these items come attached to the official Natural History Museum branded card packaging, with a fact-file about the species on the reverse.

Perhaps the most exciting designs come in the form of the Stegosaurus and Tyrannosaurus Rex dinosaurs. All these designs were crafted directly from images supplied to The Carat Shop by the Natural History Museum Once the initial designs were decided, scientists at the Museum officially verified the items for anatomical accuracy, so they look just as good as the real thing!

Along with the silver-plated collection, in early 2018 The Carat Shop also launched its sterling silver jewellery range on the behalf of the Natural History Museum. This includes a range of three-dimensional charms and necklaces crafted using approved images provided by the Museum. Designs include the British garden bee, the Jewel Chafer beetle, Dragonfly, Dodo and a new addition to the dinosaur range, Triceratops.

All of the eleven designs are assembled in the UK and come in the official Natural History Museum branded gift box. Furthermore, a percentage of every item sold is invested back into the funding of the Natural History museum, meaning every customer can make a difference.

Email: info@thecaratshop.co.uk Visit: the caratshop.co.uk

Fine art

Museums & Galleries Museums & Galleries Ltd’s passion is to offer the timeless style of the finest art and design brands translated to the most beautiful, high-quality and usable gift stationery.

This year M&G launches luxury A5 flexible notebooks, with velvet touch covers richly embellished with foils, and doubles in size its range of gift pens, debuting six sensational Matthew Williamson designs.

Other brands include V&A, British Library, British Museum, Natural History Museum, London Transport Museum, Cressida Bell, and more, applied to journals, boxed notecards, gift wrap, bags, tissue, pens and bookmarks.

Produced under licence from designer Matthew Williamson, the new printed ballpoint pens are presented in smart matching gift boxes. Featuring twist action and smart metallic gold clip, they are refillable with widely available ink refills.

Call: 01373 462165 Email: sales@mgml.co.uk Visit: museumsgalleries.co.uk

48 gifts today

Test a publisher’s statement of circulation. In today’s business climate you can’t afford not to.

Our ABC Certificate provides accurate, independently verified circulation figures, giving you confidence in your advertising investment.

If you want to reach 7,090* total average net circulation, then call Mark Horsnell on 01442 289930 or email markh@lemapublishing.co.uk *. Circulation figure relates to period from 1st July 2016 to 30th June 2017

For more information visit www.abc.org.uk or email info@abc.org.uk

Social Media - Ross Hewitt

Going fishing or drowning worms Marketing, like fishing, is easy if you’ve done your research. Just make sure you’re using the right tackle with the right bait.

I

Ross Hewitt, Managing Director of Secret Pie and author of ‘Savvy Social Media’. Ross began his digital marketing career in 1998 when social networking was something you only did in a pub. He set up Secret Pie in 2010 and has been helping clients get found and loved online ever since. www.secretpie.co.uk | Ross@secretpie.co.uk | 01904 410027 | Twitter: @Secret_Pie

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like fishing…it’s just another part of the dangerous, rock ‘n’ roll, gangsta life I lead along with golf, internet marketing, science fiction and writing. Oh yes, like a 40lb Mirror carp, I’m quite the catch! But fishing and digital marketing do share a lot of common ground and the links are far from tenuous. Seriously…stay with me on this one, don’t turn the page.

No angler worthy of that title begins a session wondering what type of fish they will catch, or whether there are even any fish in that lake or river they are sat by. Usually the research is already done, and the bait and location are chosen because they already know what they want to catch and have found out where to go and what to use. Your digital prospecting and promotion needs the same amount of diligent research, and it begins with a thorough understanding of who you are trying to ‘catch’.

Do you know their gender, age, education, location and income?

Do you know what is valuable to them and where they find out about things? How do they behave? Are they excitable early adopters who grab bait quickly or are they more cautious and hook-shy? How will they benefit from buying from your business? What itch do you scratch, or desire do you fulfil? Will your product sort out a basic need or are you a luxury purchase?

When you have identified your ‘fish’ then take a look at your brand. Consider everything; the knowledge of your staff, the quality of the products or the showroom, the after-sales service, the tone of voice in your marketing

communications, the speed of response to complaints or queries, how you engage with communities, the professionalism of your website.

This is what you have to ‘hunt’ with; is it well suited to the customers you are after?

Once you know your target customer is right for your brand then it is time to look in the tackle bag. In there you have your website,

“

If there is a mismatch between your bait and the fish you want then you are more likely to be drowning worms than catching whoppers

”

your social media accounts, email marketing, blog articles, online videos, eBooks, magazine articles, exhibition stands, search engine marketing, in-store promotions and much more.

Which will work best for the product you want to put in front of your audience? Maybe your bigger ticket items struggle to be sold online to your cautious potential customers – if that is the case then stop splashing around in ecommerce ponds and use compelling email marketing and social media content to get them to

come to an in-store event where they can experience the product in the real world.

If you are targeting consumers experiencing a certain life event, such as welcoming a new baby to the world, then create a content marketing plan about new parenthood, gifts and essential products for babies. Work with external parenting bloggers and leverage their already existent baby related search engine rankings.

Write your own blog articles and point the reader to your more than suitable product. Start posting in the parenting forums.

Perhaps a complex or technical gifting product that needs more explanation to your target customer hasn’t been translating very well in Facebook posts. Invest in better tackle…get a great video made that explains the product quickly and visually and then post that onto your Facebook page. Better still create a series of videos and set up a YouTube channel dedicated to that product or range and promote that through your social media channel.

If you own a gift shop, and you just want to get more local people to come to your store then spend a little bit of money on Google AdWords and set the adverts to just be shown to people on your doorstep which you can do easily, and the same applies to Facebook advertising.

A lot of fishermen I know guess at things and tell lies, and they are the noisy ones with empty nets.

The successful ones deal only in knowledge and precision as they quietly haul in fish after fish after fish. I wish you all tight lines this Spring…

Gifts Today loves to hear your views.

Trade talk Leading figures in the gift industry talk licensed gifts, the appeal of garden centres and some surprising trends of 2017.

Helen Cottrill Director of Marketing, Enesco How would you describe the licensed gifts category at the moment?

Perry Simmons Director, Stoneglow What’s your take on the growth of garden centres?

They are becoming a day out, not only offering plants but many offer facilities such as great restaurants, kids’ play areas and a great shopping experience with the indoor-outdoor feel. Garden centres tend to offer great displays, with amazing table top displays, adding in blooms and greenery to make them stand out.

What trends have you noticed when it comes to gifts for gardeners?

Keeping fragrances simple and familiar, we launched our new Potager Garden range which is made with natural wax and fragranced with well-known garden aromas such as Rhubarb & Tarragon and Rosemary & Tomato Leaf.

Your big hits last year – any surprises?

Our Occasion collection sold well through garden centres. This range is about the gift of giving, so not purposely aimed at the gardener - but it goes to show that garden centres are seen as a place to pick up the perfect gift.

Licensed gifts are key to our success and brand recognition is proving to be very important to the consumer - having a brand instils trust for values and quality. All of our Disney licences are doing exceptionally well, with lesser known characters being much sought after. Also Pusheen is a hot licence, there is a huge product offering across so many categories. There are groups on social media, entirely dedicated to our soft toys with thousands of consumers joining from all over the world. With 14 million stickers send via smartphones daily the brand recognition is huge. Finally, the Beatrix Potter licence has just grown and grown since the 150th Anniversary year, and the launch of the film will introduce the characters to a whole new audience; this is a brand which crosses so many generations.

What’s your take on the growth of garden centres?

Large garden centres are destinations for a lot of consumers. Many have the advantage of parking, cafés, space and children’s play areas. They’re ideal places to do your gift buying and of course purchase a card and wrap at the same time. Garden centres tend to display product slightly differently, cross-merchandising and often showing consumers how they can display the product in their own home. Themed displays and regular changes to the display are key. Having a café is becoming a huge part of success, as we are very much a coffee culture now.

What trends have you noticed when it comes to gifts for gardeners My own opinion is that is has moved on from pretty secateurs and gloves, and is now more about accessories for the garden - bird houses, planters, lights, plants and gifts for enjoying your garden like garden-themed drinkware, picnic-ware and mugs.

I am a keen gardener, so this is really just my wish list.

Your big hits last year – any surprises?

The market place is very predictable for us right now, Willow Tree continues to perform well, as it’s a timeless collection and fits into any retail environment. As does Disney, across all of our formats. We are fortunate that we have a number of great collections which are in demand across the UK and Europe.

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Jonny Greves Buyer, Lesser & Pavey How would you describe the licensed gifts category at the moment?

Cara Beech New Product Manager, PMC How would you describe the licensed gifts category at the moment?

In a word – diverse! There are so many licensed gift ranges available on the market now, so it’s important to be able to adapt and stand out. Fortunately for us, personalisation is at the heart of what we do, and we can use this to create gift ranges that are completely unique within the market. Our Me to You and Rachael Hale licences are performing exceptionally well this year, with Valentine’s sales being particularly strong for these licences as they are well suited to this occasion. Other licences that perform well for us include Boofle, Miffy, The Snowman and the Snowdog, Paddington Bear, Purple Ronnie and Bang on the Door.

Trends in gifts for gardeners?

Personalisation has now become a prominent section of the gifts for gardeners’ category. We now find that many of our best selling products for Mother’s Day, Father’s Day and grandparents are garden themed or can be used in the garden.

Licensed gifts continue to grow, but they have their pitfalls as well for the manufacturer. You need years of expertise to ensure that you are making the right product from the right design as not all designs transfer across from paper to a three-dimensional piece of giftware. For Lesser & Pavey, licensed gifts is a very strong area - with over 40 years of expertise, we have handled many licences and have a good idea of what works. This results in a quality product that is marketable for the retailer. Our current fabulous range of Mad Dots products from Heart Design is an example of this. It is a quality design, quality product and meets a need in the market place and so is very desirable for the retailer and the consumer.

Trends in gifts for gardeners?

Garden centres have grown from just places for green-fingered horticultural enthusiasts. Plants are now housed in quality, large sheds and present a multi-purpose-shopping retailer for more than just plants. They are generally out of town with free parking which really helps. They are now offering advice, a service, clothing, often a place to take coffee or lunch with friends, and as a result are capturing a wider sphere of consumer. Their opening hours and ease of access also helps to attract ‘drive past’ visitor.

Big hits of last year – were there any surprises?

Big hits of last year – were there any surprises?

One of our bestselling products of last year was our personalised gin balloon glass, which shows that gin-themed gifts are still hugely popular. Metal decorations and signs also sold well, particularly as venue decorations for weddings. Our most popular Christmas product for 2017 was the personalised Christmas Eve Box. Finally, it’s no surprise that all of our unicorn products performed exceptionally well last year, too.

Nick Morley Sales director, CID How would you describe the licensed gifts category at the moment?

Huge at the moment – it just seems to get bigger. Without licences we would not exist, it’s as simple as that. We try and focus on the right garment or product and then ensure the right licence is applied to it. Rick and Morty was huge last year and continues to be this year. It kind of came out of nowhere so took the licence gift market by storm. Harry Potter continues to grow but we do have an excellent range of products so that helps. DC Comics, Marvel and Star Wars are still good.

What’s your take on the growth of garden centres?

The grey pound! Garden Centres are very much a day out for some and are now recognised as a destination for a varied collection of gifts for all ages. It would depend on the retailer but, essentially, garden centres have educated people into coming to garden centres for more than compost and seeds.

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Our Mermaid cushions! Mermaid blankets have also been a major hit with retailers and garden centres with the volumes and popularity being towards the flamingos, mermaids and unicorns. Other hot trends with centres have been our fine china ranges of mugs that offer a quality, fine china mug in an attractive gift packaging at affordable prices. They make an easy display and a good sound ‘quick’ purchase for visitors to the centre.

That ability to change the customers’ perception has been amazing.

What trends have you noticed when it comes to gifts for gardeners?

Being an allotment holder there are no end of practical and comical gifts these days, so I am well covered for birthdays and Father’s Day!

Your big hits last year – any surprises?

At the start of the year, essentially, no-one had head of Rick and Morty but by the end of the year it was our biggest selling licence. Also the revenue from Harry Potter raised a few eyebrows at the end of the year, as it was by far our best year with that franchise.

Splinters

Stands of success With over 25 years’ experience in design and manufacture of exhibition stands, Splinters are the company to turn to when you want a bespoke display or exhibition stand. We caught up with James Thorne to talk Spring Fair successes and plans for the future.

Q: What brought you to the Spring Fair this year?

A: Having exhibited at the Spring Fair for over twenty years, and following on from our success last year, we attended as both an exhibitor and a supplier of clients’ exhibition stands.

Q: How many Exhibition stands did you create?

A: As well as our own stand, we also designed and built an additional twelve stands and accompanying display stands for major brands within the UK, US and Europe.

Q: How did you find the show?

A: As an exhibitor, we found this year to be very successful with our company name and branding alone bringing people to our stand. We are also very aware that word of mouth played an important part with a large percentage of potential clients being given a recommendation to visit our exhibition stand by other exhibitors Q: How did your clients find the show?

A: Our clients had a similar experience to us - the exhibition stands we created for them had the public talking and wanting to visit their exhibition stands

to view both their products and the stands we had built for them.

Q: Following on from the show, what’s next for Splinters Int Ltd with regards to exhibitions?

A: We are busy talking to the clients we met at the show and have already signed up both existing and new clients for Spring Fair 2019 as well as various arious shows across Europe for the rest of 2018.

‘We found this year to be very successful with our company name and branding alone bringing people to our stand’

Q: What would you suggest to people looking to attend an exhibition?

A: Our dedicated team have years of experience at all the major exhibitions across the globe and are able to design, create, deliver and install your exhibition stand ensuring a smooth process from start to finish, so get in touch with one off the member of our team who are happy to help and can discuss with you any requirements.

Call: 01934 852853 Email: sales@splinters-int.co.uk Visit: splinters-int.co.uk gifts today 53

BCTF Preview

Get crafty If you have a vested interest in the home and gift industry, a visit to this year’s British Craft Trade Fair should be on your ‘must go’ list. Time to register for your free ticket now.

Fact File

When: 8-10 April 2018 Where: The Great Yorkshire Showground, Harrogate, North Yorkshire Visit: bctf.co.uk

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f you don’t know much about the Great British Craft Fair, then know this - BCTF represents the largest collective of British craft and design in the world, with almost 500 makers represented. It is a beautifully presented trade fair and if you have a sales outlet it is without doubt a great place to view, select and order some of the UK’s best handmade home and giftware.

Established over 40 years ago the fair has gone from strength to strength over the years and is a firm favourite with buyers from the home, gift, stationery, fashion and greeting card sectors. British Made has enjoyed a huge resurgence in popularity with consumers over recent years and there have been several government backed marketing campaigns around ‘Made in Britain’ that have helped the cause.

BCTF brings together the very best of created British art and design and helps the buyer to make an informed choice on ‘Buying British.’

Margeret Bunn has developed and

‘British craft and design has over recent years come of age and is currently very cool with consumers wanting to buy home and gift that is hand made with integrity and passion’ managed the fair over the last 12 years and she is very proud of her exhibitors who as she says in many cases represent many of tomorrow’s antiques and collectables. ‘British craft and design has over recent years come of age and is currently very cool with consumers wanting to buy home and gift that is hand made with integrity and passion,’ says Margeret. ‘Our exhibitors have also become far more professional and much of this has

come about as a direct result of our mentoring programme ensuring that exhibitors are ready to supply trade buyers.’

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The years the BCTF has been running.

London Stationery Show

Get it on paper!

The London Stationery Show regularly attracts the UK’s biggest retailers, influential buyers and brands in the stationery, gift and fashion sectors and is on target to deliver its biggest number of exhibitors this April when it opens at the Business Design Centre in Islington, north London.

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isitors to the London Stationery Show will learn that stationery is no longer limited to products designed for office use. Today, instead, stationery focuses on retail and gift stationery, and is closely influenced by the fashion industry.

The show is the place to go if you want to see what’s hot at the moment, and get a glimpse of what will be popular in the future. Whether you’re looking for fashionable accessories or smart essentials, there’s something for you at all price points.

Stationery Awards Now in their seventh year, a panel of senior stationery buyers - chaired by independent retail advisor and Giftware Association chairman, Henri Davis, and including Cult Pen founders Amanda and Simon Walker and Papersmiths founder Sidonie Warren - will undertake the task of judging the products on the first day of the

show, with the results announced that evening.

2018 exhibitor line-up The show’s regular LaunchPad competition will deliver 12 new hopefuls to the event, each having already garnered approval from this year’s three judges; Sidonie Warner, founder of Papersmiths, Daniel Mark Carr, global brand director of Colart and designer Nikki Strange.

The London Stationery Show will have over 150 exhibitors representing many more brands at this year’s show.

Regulars include Flame Tree Publishing, Museums & Galleries, Pukka Pads and Thames & Hudson. New exhibitors this year, or companies returning after a break, include Bright Concept, Carpe Diem and Paper Mirchi.

Listen & learn This year’s show will also include a series of quick fire presentations

Paint the town red

The Scarlet Opus team has identified three key global consumer and design trends they feel will be particularly relevant to the stationery sector and will select product from exhibitors that illustrate these trends to create their ‘On Trend’ display.

‘Sharing and explaining the impact of global trends and their effect on our sector is vital information for our exhibitors and visitors – it means they can make key commercial decisions about new product development and purchases with confidence,’ says Hazel Fieldwick, the show’s event manager.

The display area will include trend ‘mood boards’ and the Scarlet Opus team will be on hand to talk to retailers about how they can interpret the trends and merchandise them in their own stores. The ‘On Trend’ display will also be supported by new Trend Tours of the show. Book a place on a tour, by emailing: vanessa.fortnam@stationeryshow.co.uk.

from the likes of consultant Rebecca Saunders, commentator Michael Weedon and Phil Pond of Scarlet Opus.

In addition, a selection of hour long Retail Masterclasses are on offer for visitors to learn from. Topics include commercial planning and the key decisions behind buying a range and how to put together a weekly marketing plan.

Creative Stationery Workshops are back!

Following the launch of workshops at last year’s show, visitors will be able to get handson with products to discover simple workshop ideas that they can run for their customers.

Show Essentials: When:

Tuesday 24 and Wednesday 25 April 2018.

Open: 9.30am to 5pm on Tuesday, 9.30am to 4pm on Wednesday Where: Business Design Centre, 52 Upper Street, London N1 0QH Visit: stationeryshow.co.uk gifts today 55

Pulse 2018

Where trends are born Pulse is the UK’s most exclusive and trend-led event for new product, brand launches and retail inspiration across living, fashion accessories and gift.

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t Pulse you can find something different, unique and invaluable. Whether it’s emerging designer makers, new autumn/winter 18/19 launches, trend forecasts, business advice, undiscovered international brands or Christmas collections ahead of the busy autumn buying period. Pulse is designed with your business in mind.

Perfectly located in the heart of London, the mid-season date line, expert curation of exhibitors and boutique size allows you to take your time to uncover those hidden gems at a less busy time of year.

Discover future trends and find your next best sellers at Pulse 2018.

No matter which season you are looking for, the latest launches for summer or first choice of the best new Christmas collections, Pulse caters to all year round buying.

2018 edition include Animaro Design, Catherine Lewis Design, Cotton Clara, Factory Floor Jewels, Rope Studio London and Text from a Friend to name a few…

Jewellery Emporium New to Pulse for 2018 is the Jewellery Emporium, bringing you a unique selection of unseen jewellery designers together at the show. Confirmed are y, WildFawn and brands Tribe + Glory,

Gif Gifts, Designed in Colour, M Madam Stoltz, Jen Rowland, Yo Yod & Co and much more….

Makers provides an inspiring edit of products from a talented new wave of designer makers. Some of the fabulous designers exhibiting in the

• 13-15 May • Olympia London • #Pulse18 • #WhereTrendsAreBorn • pulse-london.com 56 gifts today

Mid-season is the perfect time to invest in being different, where better to do that than at a boutique trade event expertly devised for the retailer who really wants to offer that unique retail experience? Pulse is designed for buyers who are searching for the next must-have product and the freshest design talent. Pulse is where trends are born, where you will find your next best sellers that will really enhance your store’s offering.

FFOUND

Makers

Finger on the

to discover the names to watch in design. The stand will feature a diverse range of products, from furniture and household products, through to handbags and scarves, prints and stationery.

Regia Jewellery, with more to be announced.

Fashion Discover future trends with the highly edited fashion offering at Pulse. Some of the exciting fashion brands include Black and Sigi, Shyla Jewellery and Mahi Leather.

New products Brands is a must attend edit of exciting new launches from retailers’ favourite industry leading brands, all in one ultimate buying location. For 2018 it will feature new launches from Also Home, Block, Bombay Duck, Canova

F FOUND is a sector dedicated to bringing buyers neversseen-before international brands. Whether you’re b llooking to buy fashion, homeware or giftware, FOUND exhibitors represent FOU the very be best in unseen design from around the globe. Undiscovered brands in the FOUND section at Pulse 2018 include KLOQ, Sofia Castegren, Ebonymoon, Arion Jewellery, Anna Rosa Mosch and many more…

Talking shop

UAL Now

retailers make the most out of

Visitors to University of the Arts London’s (UAL) feature stand at Pulse London will get an exclusive preview of new products by emerging designers.

The university will present a handpicked selection of design products, created by 13 of its students and alumni at the show this May. Many have never exhibited at a trade show before, making UAL’s stand the place

ShopTalk 2018 is brought to you by 5x15. Curating inspirational talks and workshops, 5x15 promise to deliver an insightful programme for you at Pulse 2018. With sessions such as ‘Profitability over popularity: How to build an Instagram community that buys and PR on a budget’, Shoptalk is created to help indie their business.

With cutting-edge accessories from fashion visionaries to quality, design-led classics, Pulse brings you a highly curated collection of jewellery and accessories, keeping you ahead of the curve for the upcoming buying seasons.

Exclusively Housewares

Come home to Exclusively Housewares The homewares show, along with Exclusively Electrical, has become the focus of the year for housewares, tabletop and small domestic appliances.

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here are plenty of great reasons to attend the show, which runs 12-13 June at the Business Design Centre, Islington, London. Buying decisions can be inspired by a visit to view the trend displays in the trend hub created by Scarlet Opus. The displays and ‘must see product’ highlighted throughout the show are as result of a comprehensive survey of the exhibitors’ products that align with key design trends for 2018/19.

Look out for the ‘Must See On Trend’ graphics cards as you tour the show, and book a tour with the Scarlet Opus team to gain a deeper understanding of the trends and ensure your buying decisions will attract today’s consumer.

New for Retailers 2018 Win a ‘Survive and Thrive’ consultation.

The winning store will benefit from a review of its layout, decor, product offering, website and social media, merchandising and the ‘customer experience’. The winner will be required to share the journey of the implementation and the results.

New initiative with Bira New for 2018, this includes the Bira

New website

£100 Bonus available to Bira members attending the show, which can be used towards an order with a minimum value of £300 minimum (net VAT). It is presented to the Bira Direct Supplier, who redeems it with the Organisers at the show. Bira will also have a

Sirius, a major buying group in the electrical appliance industry. Sirius will hold a convention of their members on the first day and, consequently, the show is expecting to draw many new retailers of small domestic appliances to the show. ‘We are delighted to have

‘EH/EE is a top quality, well run event, which showcases the very best in housewares and attracts top buyers and independent retailers from around the UK. Last year’s revamped media centre caught the attention of both trade and consumer journalists, resulting in some great coverage!’

Juliet Coleman from Simple Human stand presence at the show. ‘We are delighted to be working closely with Bira to support the independent sector.

This offer highlights our commitment to both Bira members and suppliers,’ says Will Jones, director of Housewares at Bheta.

Gathering momentum in Exclusively Electrical Agreement has also been reached with

2018 sees a new show website, where you can find the latest show news, exhibitors and launches to tempt you to the show.

Visit: exclusivelyshows.co.uk

reached agreement to work closely with Sirius to support the independent sector’ said Simon Boyd, Show Director.

The Brand Showcase This is dedicated to promoting exhibitors to the British media, with coverage obtained in titles such as GQ, Hello!, Good Housekeeping, Ideal Home, Take a Break, Living Etc t and Sainsbury’s magazine. A Christmas in June Press Hub will be created, which is aimed to get products featured in Christmas Gift Guides. Products featured in these have the potential for lucrative sales in the festive period for all retailers. It’s uplifting to know that products ordered at the show, have the potential to be featured in the national press. gifts today 57

Julie Dodsworth

Keeping it in the family As Spring Fair came to a close and she packed up her stand, Julie reflected on how family relationships can benefit a business – so long as the right rules are in place.

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Julie Dodsworth is an artisan British designer. whose lifelong business in her plant and display business gave birth to her homeware business in recent years. Julie shares with us her work and life experiences and some of the great advice she has been given by others along the way.

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he highlight of Spring Fair in February for me was meeting so many lovely folks in business.

And what struck me during the show was how many family businesses I met over the week. And that got me thinking about my own businesses, the ones I share with my husband and daughter.

Beth and I are a mum and daughter team, and so many visitors to our stand at Spring Fair were family businesses too. It was great to see and share so much of what we have in common. Having run a plant display company for over 30 years with my other half Simon, and now the home and gift business with Beth, I have learnt that there are very different rules to being family and colleagues alike.

Sharing the workload with family members has very different challenges to other work colleagues - you most certainly don’t want a problem shared to be a problem doubled because you never agree.

Delineation of responsibilities has been our key and it has been a cornerstone of my partnership with Simon for many, many years.

From the outset, a list was drawn up off the strengths each

“

Sharing the workload with family members has very different challenges

”

of us holds and from there ultimate responsibility for those jobs was defined and distributed. We have always had the philosophy of never saying ‘I told you so’ or ‘I wouldn’t have done that’, and this has given us the growing confidence to just get on with what needed to be done. It has certainly proved a very efficient way to work when our time is so very, very precious. We never wanted to spend a single second wasting it discussing (or even arguing!) every single point of action that needed to be made. So, as Beth and I set

out in business together, I could see these same principles would work for us and set us in good stead for, hopefully, many years ahead.

‘Do you ever switch off ?’ This is a question I’m so often asked.

For sure, self-employment in a family business can mean work and personal time all rolls in to one. Simon and I often laugh that, when we’re walking the fells of the Yorkshire Dales we’re talking about work, and that when we’re making displays and homewares we’re talking about the fells! But we see done, because our heads no harm h are clear as we step out in the Dales and good ideas are made D up there. Adversely as artisans u we can make and talk all the day w llong!

So, as we take our stand bunting down we thank and praise d oonce again those lovely family businesses who took time to visit b us. Knowing they’ll have their way, u too, of making it through, to make to great business and still be mum, gr dad, husband and wife to each da other most certainly gets the full ot salute from us. sal

Colour Branding

Why colour matters

According to recent research, a signature colour in a company logo can increase brand recognition by 80 per cent. We discover why choosing the right palette is key.

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ecent research has revealed that a signature colour can increase brand recognition by 80 per cent, so that even without seeing the logo, most people could recognise a Starbucks’ drink by its characteristic green straw, for example.

In the survey of 2,648 consumers, conducted by Reboot, consumers were shown different colours and asked to name the brand they represented.

The results revealed that 91 per cent of consumers were able to name at least one brand just by the colour alone.

When shown a selection of five made-up company logos, 78 per cent could recall the primary colour of the logo, compared with only 43 per cent who were able to remember the name.

When shown the colour of the Starbucks logo, some 80 per cent of consumers correctly identified the brand, while 84 per cent correctly named the McDonald’s brand when presented with the brand colours. Facebook, Ikea, Google and Subway were among other brands whose logo hues had a high rate of consumer recognition.

Colour has the unique ability to communicate a feeling immediately, say Reboot, whether that feeling is passion for red, serenity for green, or festivity when combining the two. It is not difficult therefore to see why it is so important to choose the right

colours when it comes to creating your brand.

According to Leatrice (Lee) Eiseman, colour expert, author, executive director of the Pantone Color Institute, colours are remembered more easily than words or shapes. In her book, ‘The Complete Color Harmony, Pantone Edition: Expert Color Information for Professional Results’, Lee says: ‘The elegant Tiffany brand font is very effective style-wise, but people will remember most frequently the iconic Tiffany blue. UPS displays a sturdy signature imprint, yet it is the brown background that is most identified with the brand.

‘Colour is the most important factor in the design of a brand logo, playing an essential role in shaping the consumer’s impression of the brand. Often referred to as colour ownership, it is an extremely valuable asset in increasing brand recognition by approximately 80 per cent.’

Colour by Numbers

34 80 91 67

The percentage of top global brands that use the colour red in their logo.

The percentage of consumers surveyed who recognised Starbucks from the colour alone.

The percentage of consumers surveyed who recognised at least one brand from colour alone.

The percentage of consumers surveyed who correctly identified the Ikea brand from the colour alone.

She adds: ‘The brand’s mission, vision, intentions, and identity are all expressed by colour. It becomes a vital part of the brand’s personality. When colour, used singly or in combination, is consistently attached to a specific product line, service, or brand, recognition is gained and significantly retained. The imprint of the brand becomes more familiar, and memorability increases. Across all platforms, colour in logos, symbols and ideograms inform us instantly and our brain is rapidly processing those visual images.’

The most popular branding colours to be used in a logo, according to Reboot’s analysis of the top 100 global brands, are black (34%), blue (30%), red (30%), yellow (9%), green (7%), grey/silver (6%), orange (55) and brown (2%).

The study also revealed that blue was most commonly used within the tech industry, red was preferred by car companies and black was by far the most popular choice for luxury brands.

That’s not to say that businesses can never stray from conventionality. For example, Ikea’s surprising contrast of blue and yellow makes the brand extremely memorable.

In fact, in the survey, 67 per cent of consumers surveyed could recognise the Swedish furniture retailer from a depiction of the iconic colours alone. gifts today 59