Cover Story The Art File
Silver year for The Art File
As The Art File celebrates its 25th anniversary, James Mace, Sales & Marketing Manager, says it’s business as usual - producing an eclectic range of showstopping product for its customers Tell us a little about The Art File, its history and where it is now. The Art File is a multi award-winning, independent, family-run publishing company, specialising in unique and contemporary greeting cards, gift packaging, social stationery, and Christmas product. The Art File was created by Ged and Karen Mace in the back bedroom of their family home 25 years ago, when they exhibited at Spring Fair for the very first time… and the rest is well… history! Today, The Art File’s HQ is located in the heart of Nottingham city centre, with its own retail shop, Behind the Red Door, with a team of 28 highlyskilled people working together to deliver first-class product, service and design content.
It is your 25th anniversary this year how will you be marking this? We’ve treated our 25th year like any other - by designing and creating showstopping new product for our amazing customers. We marked the start
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“Independent retailers are invited to send us photos of their shop windows featuring Art File products. The photos will be judged and the winners will be given a £250 credit to spend on Art File products’’
of our 25th year by launching more than 250 new greeting card designs, gift packaging and more, as well as launching our multi award-winning Christmas 2022 collection - with more than 300 new designs across the board. More recently for PG Live, and Harrogate Home & Gift, we have launched a further 180 new greeting card designs across new ranges, along with extensions of popular current ranges. We also plan to launch even more at Harrogate Home & Gift, including new everyday gift bags, which are sure to turn the heads of even the most discerning of retailers. Alongside new product, The Art File will be hosting a number of customer-driven competitions to assist with our 25th year celebrations. One of these opportunities is a shop window competition. Independent retailers are invited to send us photos of - or tag us in photos of - their shop windows featuring Art File products. The photos will be judged by our design studio and customer service team and the winners will be given a £250 credit to spend on Art File products however they wish. The photos should be sent to us between now
