Cinnamon Aitch
The Art File 0115 850 7490 | www.theartfile.com The Art File won the first Henry Award for ‘Best Diversity and Inclusion Range’ for its collection Fierce & Fabulous. The range captures a broad spectrum of ethnic and cultural diversity and Beth, creator of the range, says: “It’s all about embracing imperfection, owning our identities, and celebrating diversity and what it means to be female in today’s society’’. The collection’s male counterpart You The Man also honours diversity and inclusivity at its core. You The Man is influenced by men’s fashion editorial, while Fierce & Fabulous takes influences from bohemian aesthetics.
Trends: Diversity
Society is becoming more inclusive all the time - and it’s great to see that the greeting card industry is keeping up to date with the times…
01992 702 900 sales@danilo.com www.danilo.com
0121 773 6833 | hello@cinnamonaitch.co.uk www.cinnamonaitch.co.uk
Rachel Ellen Designs Rachel Ellen Designs is probably best known for its card ranges for children, many of them featuring actual human characters. With that in mind, and with what seemed to be a distinct lack of ethnic diversity in mainstream cards, the company say they felt they were perfectly placed to create beautiful children’s cards that better represent the rich cultural mix of today’s society. Ranges that include characters with different skin tones include Moondance, Chatterbox and T-Party.
Danilo Diversity and inclusion cards are a key way to showcase the importance of celebrating difference and establishing belonging within our communities. For Danilo, this means increasingly designing cards for top brands that promote this positive message including captions such as ‘Mr and Mr’ and ‘Mrs and Mrs’ as well as for popular LGBTQ+ event Pride. Licensed brands are really starting to support the diversity movement and this is in line with retailer and consumer demands, so wherever possible Danilo is growing its offering in this area.
Celebrating gender and diversity is the contemporary, colour-popping range ‘She’ from Cinnamon Aitch. Bold and graphic, the range sees many new designs added following the success of the launch of the range in January. Spanning across ages and skin tones, the contemporary designs are bang on trend, each card celebrating female faces bespectacled with words of positivity. Printed on generous heavyweight, FSC board, all are beautifully designed, environmentally kind and proudly made in the UK with love.
0115 970 0321 | sales@rachelellen.co.uk www.rachelellen.co.uk
UK Greetings Diversity and inclusion are so important – especially to a business that celebrates human connection. UK Greetings is constantly introducing new caption areas with fresh designs and sensitive editorial – such as this new card celebrating and supporting someone who is changing their pronouns. The company recognises it is a significant event in someone’s life and something that deserves to be celebrated, which is why they want to ensure its line is always inclusive of every milestone.
01924 230 4197 | www.ukgreetings.co.uk
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