‘We love bold’
Roz Nazerian, Storigraphic Co-founder and Creative Director introduces us to this paperware design studio that produces product with real impact Tell us the background of Storigraphic. We are a paperware design studio and online store producing statement eco stationery, wrapping papers, greeting cards, gifts and accessories. We launched in October 2019 and then re-launched after the pandemic struck, with a new vision and direction in late 2020. Nic and I met while studying at art school and quickly became the best of friends. Our commercial partnership began in 1997 when we started our design studio in London (running to this day). We also had a mutual goal of wanting to set up a separate creative publishing platform - we had ideas for the venture but it was way down the line (nearly 20 years) before we were ready to go for it with our creative team.
Your designs are incredibly bold — tell us more about that and the artist/s behind them. We love bold. When we started our commercial design studio in the late 90s we were both raring to run, to shoot for the big stars but remain focused on how we fed our appetite and enthusiasm to design. We spent the first 10 years learning as much as we could about the craft of delivering design in a commercial capacity as well as running a business. Over that time, we also learned much about our design approach and style. We cultivated this while in commercial practice and continue to do so today. We design together as a team; every member inputs and collectively we develop the creative until it’s completed.
Tell us about your gift wrap range. Our gift wrap range has grown a lot this year with seven new design collections added, including the launch of our new Christmas papers. We now have more than 160 wrapping papers to choose from. Themes for our new collections include mid-century, 70s, 80s, Art Nouveau, Op Art, textiles/yarn and letter-form. The papers are printed in the UK, using 120gsm FSC certified paper; they are recyclable, produced using the smallest environmental footprint (in controlled batches), cut as sheets rather than on a roll, with no glitter,
“We’re celebrating our win of this year’s Stationery Matters ‘Gift Packaging and Wrap of the Year’ award for one of our wrapping papers’’ foil, metallic ink or plastic used. We’re celebrating our win of this year’s Stationery Matters ‘Gift Packaging and Wrap of the Year’ award for one of our wrapping papers. We were all so happy when it was announced, it was a huge surprise and a real highlight of our year.
Tell us a little about your cards and stationery ranges. Much like our gift wrap, they have grown alongside the addition of various new design collections, as well as following the same path of sustainable production. Keep your eyes peeled; we’re working on new product formats to add to our stationery offering — aiming to launch by autumn/winter.
You have a fabulous range of bullet journals — have you seen demand grow for these? We think journaling and organisational activity has increased in general, especially since work from home. Society’s focus continues to shift constantly, however mental health, self-reflection, goal (re)setting, personal and professional development currently sits up high for people’s everyday lives.
What are your bestselling ranges? Everyone is feeling the vintage vibe this year; our Seventies and Eighties series have been so popular;
as well as the art-inspired Art Nouveau and Op Art ranges.
You have an eco gifts range — tell us a little about it and your eco aspirations/credentials. Sustainable practice determines our ranges, production partners and overall operations. All of our products are made in the UK using paper and/or responsibly sourced wood. They are FSC accredited, follow a full chain of custody, plastic-free and created via carbon neutral production. Late last year, we integrated a new climate action plan by partnering with Ecologi, an environmental conservation organisation. Thanks to its expanding infrastructure and offering, we have pledged to plant a tree for every order made, as well as support its climate projects across the world. Our next set of steps will be to focus on carbon reduction by increasing our support of those climate projects that directly impact atmospheric CO2 levels..
Storigraphic hello@storigraphic.com storigraphic.com www.greetingstoday.co.uk 39
