UWP Luxe

UWP Luxe’s Pure Alchemy Christmas 2023 Collection features elegant pop-up greeting cards for the winter season. The designs capture the unexpected, showcasing twists on popular themes and brought to life with intricate details and movement.

This year, UWP Luxe has invited one of its favourite paper artisans, Hiromi Takeda, to collaborate on a Christmas design; winter blooms are nestled within sprigs of holly and pine. The designers were inspired by cold weather fauna and have created pop-ups featuring prancing deer and earnest sled dogs. Also spotlighted are favourite Christmas icons, unveiling scenes of shimmering ski slopes and delicately tapered candle wreaths.

All Pure Alchemy Christmas cards come in a variety of unique sizes - including traditional horizontally- or vertically-opening formats, tunnel cards, and novelty die-cut shapes - that best suit each individual concept, rather than being limited by a single set of dimensions. Each annual release balances Christmas-specific with winter-inspired designs, so that there are options available to delight all.

Each card is carefully finished with a variety of techniques including hot foil stamping and Pantone neon ink. UWP Luxe designers love incorporating unexpected materials such as vellum, acetate, or string. All cards are hand assembled and are paired with matching envelopes.