Paper possibilities

Monika Brandrup, VP and creative director at UWP Luxe introduces the company and its creative paper products, which will appear on Stand DP1-C67

Tell us the background of the company - how did it come about?

UWP Luxe, a division of Up With Paper, is a boutique line of pop-up greeting cards and stationery. Our brand came from our desire to collaborate with today’s most respected artists to create curated paper goods for an elevated market.

And what is the aim/mission of the company?

UWP Luxe believes that paper holds so much potential. We hope the integrity of our beliefs shines through in all our products, from elaborately foiled pop-ups to dainty details printed onto envelope flaps. We transform paper into beautiful works of art and explore the possibilities between design and written correspondence.

Tell us a little about your stationery and book ranges:

All of our products feature pop-up or interactive elements that merge unexpected paper engineering techniques with global artist talents. We challenge ourselves to create designs that stand out from other pop-ups in the market.

What about new card ranges?

We are thrilled to announce our newest collection - Dear Alchemy, Boxed Sets. Dear Alchemy is our curious and petite card line; each design is handled smartly to create little salutations with big impact. We took a selection of our favourite and most popular designs and packed them into four uniquely themed sets: Birthday, Brunch, Botanicals, and Y2K. Each box is filled with two each of three designs and coordinating envelopes.

What are your bestselling ranges?

Our bestselling greeting card ranges include our Pure Alchemy Collection, which offers clever copy and pop-ups combined with intricate movement. Our Paper Artisan Series spotlights Hiromi Takeda, a pop-up artist from Japan who uses paper to capture the ephemeral beauty and essence of blooming flowers. Our Dear Alchemy Collection is inspired by childhood memories mixed with current trends and popular puns.

Do you have any eco-friendly credentials you would like to mention?

We are committed to reducing our carbon footprint and produce our greeting cards and stationery on FSC-certified paper.

Are you planning to exhibit at any shows this year?

Yes, we will be at Harrogate Home & Gift (Stand DP1-C67) and Top Drawer at London Olympia from September 10-12 (Stand J29).

UWP Luxe

01509 812075 Ӏ harry@ohhdeer.com www.uwpluxe.com

Pop by Alljoy

Alljoy Design is unveiling new cards at Home & Gift Harrogate. Prepare to be mesmerised as the highly anticipated new collection of cards is showcased at this prestigious show.

Each offers a unique and enchanting experience, from the heartfelt Message in a Bottle Christmas pop-up cards to the innovative Paper Theatre cards, the captivating Miniature World cards, and the whimsical Autumn/ Winter Scene cards. Alljoy Design invites you to immerse yourself in a world of creativity and wonder.

First in the spotlight are Alljoy Design’s award-winning Message in a Bottle Christmas pop-up cards. These cards unveil the magic of Christmas as you open the card and discover a beautifully crafted scene, capturing the essence of the holiday season, all neatly frosted with snow. These cards are not just a greeting; they are a heartfelt gift that will leave a lasting impression. Beautifully engineered using the latest three-dimensional technology.

Next, prepare to be enthralled by Alljoy Design’s New Paper Theatre pop-up cards. Step into a world of imagination and whimsy as these cards unfold to reveal intricately designed theatrical scenes. From classic tales to enchanting adventures, each Paper Theatre card is a miniature stage that brings stories to life. Each card features a miniature theatre stage that pops up when the card is opened, revealing a pre-designed scene with two characters. These characters are designed to be moveable, allowing the recipient to play with them and create their own mini stories.

Alljoy Design also presents its new Message in a Bottle Autumn/Winter Scene pop-up cards. Combining the charm of message-filled bottles with the beauty of autumn and winter landscapes. These cards evoke a sense of warmth and nostalgia. Open the card to reveal a theme, capturing the serene beauty of the changing seasons. These cards bring a warm glow during these colder months. Stand

Gifts for card shops