GCA highlights importance of cards to NFSP

GCA CEO Amanda Fergusson spoke about the importance of greeting cards at the National Federation of Sub-postmasters (NFSP) annual conference in Stratford-upon-Avon in May.

Amanda gave an insight into the greeting card industry, and spoke about how sub postmasters could make their store a destination for greeting cards, as well as sharing top tips from GCA publishers already supplying sub-postmasters, including a card Emotional Rescue (pictured) had designed especially for the occasion!

Amanda also shared tips from Asma and Andrew Hart, who took over a failing Post Office in suburban Harrogate. They completely over-hauled their card selection, focusing on quality cards from a wide range of suppliers, and in 2022 sold more than 50,000 cards, a target they are set to beat in 2023 with the opening of their second store.