4 minute read
In Focus iddMib
Discover the potential of Turkish kitchenware
Turkey is one of the world’s largest suppliers and exporters of kitchenware and houseware products, İstanbul Ferrous and Non-Ferrous Metals Exporters’ Association (İDDMİB) is working at ways to help businesses across the globe gain access to these suppliers and their expertise
Tahsin Öztiryaki, İDDMİB Chairman of the Board
Being the cradle of many ancient civilizations, Turkey has cumulated a rich combination of tastes and has been carrying over 12,000 years of culinary heredity as it hosts historical sites like Göbeklitepe, the oldest settlement known to mankind. This rich culinary culture is nourished with thousands of years of trade culture from the Anatolian lands on the route of historic Silk Road, endowing Turkey with a unique role to connect the world in production and trade.
Today’s Turkey is one of the world leaders in many high added value industrial products and one of the largest producers in the world across many fi elds including kitchenware and houseware products for everyday use and professional kitchen equipment for the needs of the Horeca sector.
A market-leading country in the kitchenware industry, Turkey off ers product innovation, effi cient and high-quality production certifi ed to international standards, timely communication and a welcoming business environment. Turkish kitchenware products have become a worldwide trademark, recognized by the world’s leading markets for their aesthetic, functional and original design and highly competitive prices. The hardworking, fl exible and solution oriented work culture of the Turkish manufacturers also adds value to their high quality products.
The pandemic the world has been experiencing proved that it is strategically crucial to diversify suppliers and source from various markets. Therefore, it is the high time for enjoying the success that will occur with the cooperation of Turkish kitchenware exporters, the choice of the most sophisticated buyers around the world.
Turkish Kitchenware and Housewares
Turkish Kitchenware and Houseware is the world’s 9th and Europe’s 8th largest exporter, exporting to 200 countries worldwide. With 45% of Turkish kitchenware and houseware exports destined for Europe, Turkey enjoys a signifi cant position in European markets. Turkish
kitchenware and houseware keeps pace with the latest trends, fashion and technologies by exhibiting in world’s leading fairs such as Ambiente, Hong Kong Houseware and The Inspired Home Show for the last 25 years.
Turkish professional kitchen equipment
The Turkish Professional Kitchen Equipment sector is the world’s 7th and Europe’s 5th largest exporter, with exports to 180 countries worldwide. Turkey is distinguished as a significant supplier for Europe, with around 60% of Turkish Professional Kitchen Equipment exports destined to European countries. The popularity and success of the sector is largely due to the strong investment by Turkish manufacturers in design, research and development.
İDDMİB Digitalizes Turkish Kitchenware via Virtual Platforms and Meetings
With the support of the Turkish Ministry of Trade, İDDMİB or İstanbul Ferrous and Non-Ferrous
Metals Exporters’ Association, works toward supporting Turkish exporting industries including Turkish Kitchenware, Houseware and Professional Kitchen Equipment sectors.
Undeniably, digital platforms, virtual fairs and online meetings are directing the trade nowadays. İDDMİB has adapted promptly to this changing world and launched virtual trade missions right after pandemic started allowing Turkish companies to conduct online B2B meetings with foreign buyers. In 2020, the Association held more than 1,400 online bilateral meetings with the participation of 151 Turkish companies and 450 foreign companies in 15 countries.
According to Tahsin Öztiryaki, the President of İDDMİB, the virtual trade missions are in high demand from Turkish exporters. “ The ability to meet buyers from five different countries in one day has offered a time and cost-effective way of marketing. We received feedback from our exporters that virtual meetings have turned into concrete business relations,” said Tahsin Öztiryaki.
Trade 365 to promote Turkish Kitchenware & Professional Kitchen Equipment products to the world, 365 days
İDDMİB has implemented a web portal project, Trade 365, that will bring Turkish exporters together with foreign buyers 365 days a year. It functions much like a virtual fair where foreign buyers can easily and quickly go through Turkish kitchenware products and request a virtual meeting with suppliers with just one click. It is a platform where buyers can reach Turkish suppliers directly without any procedures or fee. turkishkitchenware365.com is designed for the Turkish Kitchenware & Houseware sector and contains more than 900 products from 200 suppliers.
Also, there are more than 150 suppliers of Turkish Professional Kitchen Equipment who showcase their products on turkishhorecaequipment365.com where you can search products by categories and by brand.
For more information on İDDMİB visit www.turkishmetals.org For Kitchenware suppliers and products, see www. turkishkitchenware365.com And for Professional Kitchen Equipment visit www. turkishhorecaequipment365. com
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