Bredemeijer Group’s MD renewes focus on Zilverstad brand

The Bredemeijer Group’s new managing director Barbara Holsink has brought a fresh focus to the company with particular attention being paid to Zilverstad. Offering a diverse collection of children's cutlery, the brand has a licensed Miffy range which includes Miffy, Miffy plays, Miffy zoo, and Miffy vehicles.

What are the most pressing industry issues for your company currently?

Stelton recognises that sustainability in manufacturing is a pressing industry issue. As a company committed to reducing its environmental impact, Stelton aims to incorporate sustainable practices throughout its manufacturing processes. This includes exploring eco-friendly materials, optimising energy consumption, and minimising waste generation. By addressing sustainability concerns, Stelton aims to contribute to a greener future and meet the growing demand for environmentally conscious products. Which of your product range is performing best on the retail market?

Our best-performing product range in the retail market is our stainless-steel designs, which offers durable and stylish options for home cooking and entertaining.

It also offers an assortment of children's dinner sets. The Miffy-themed porcelain dinner set includes a plate, bowl, fork, knife, spoon, and a little spoon, all adorned with the beloved bunny's iconic image.

Eurosonic Group brings Jane’s Patisserie on board

Do you supply to the HoReCa sector and if not, would it ever be a consideration for you? While Stelton primarily focuses on retail distribution, Stelton does supply the HoReCa sector, as it recognizes the importance of serving professionals in the hospitality industry. One of Stelton's standout products for the HoReCa sector is Brus. Brus is a versatile and stylish line of beverage dispensers designed to meet the specific needs of guests. It is an excellent choice for establishments looking to enhance their beverage service.