C O N T E N T S 8
News A round-up of global news
10
Trend: Pantone Colour Pantone’s Colour of 2018 – Ultra Violet
12
Column: BHETA Strategies to lure customers back into real stores
INTERNATIONAL
14
Profile: Scanpan The Danish cookware brand introduces its Stratanium surface
16
Column: Retail How to re-energise at that start of a new year
18
Retail: Iceland Meet Kitchenware International’s gia retail honoree
20
Profile: finum The flavour company announces its new B2B portal
22
Retail: New Zealand We interview Milly’s of Ponsonby in Auckland
24
Feature: Licensing The benefits
28
Trade Talk We talk to six companies
32
We ask... How is retail changing?
34
Show: Ambiente Preview
42
Show: Spring Fair Preview
46
Show: Chicago Preview COVER Supplied by SCANPAN. See website www.scanpan.eu
KitchenWare INTERNATIONAL January/February 2018
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www.tablewareinternational.com
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KitchenWare
W
hile online sales in housewares, including kitchenware, has made a huge impact on the industry, there remains much promise and hope for bricks and mortar stores, and especially the smaller independent cookshops. So says Will Jones, executive director of The British Home Enhancement Trade Association (BHETA), who says that while online retailing remains one of the big drivers in housewares, including kitchenware, industry predictions suggest online will start to slow down from 2019, and that bricks and mortar will start to show a comeback. This is mainly due to the fact the experience economy is doing well, says Will, who believes that with a combination of experiential marketing, in-store theatre, gifting and leisure-time treats, consumers are being “lured back into real shops, where they can touch and feel and taste and enjoy”. See Will’s predictions on page 12. Show directors at the leading housewares trade shows are seeing similar. Zoe Bonser, senior head of sales for Spring Fair, believes bricks and mortar stores are combating the online threat, not just by diversifying their stock into other categories, giftware, and candles, in particular, but also by tapping into the experience economy, by “creating a welcoming atmosphere, giving customers a unique experience that they won’t get online”. Zoe points to Steamer Trading, a chain of cookshops in the UK, which has “become a real go-to place for the local community, moving away from being just a Cookshop and becoming a hub that hosts services, such as knife sharpening and offering cake tin hire, fostering a community spirit and filling a much-needed socieal niche”. Find out more about this on page 42. Meanwhile, Thomas Kastl, director of
Kitchenware International has selected cookshop Kokka, in Reykjavik, Iceland, as its gia honoree award winner. Find out exactly why in our interview on page 18.
dining at Ambiente, suggests that in combating online sales, bricks and mortar stores should look to “extend their physical business with a digital sphere”. Thomas points to a new retail experience, Point of Experience, being displayed at Ambiente 2018, which answers the question, “How can products be presented in the digital age?’ Read about this on page 34. And, this issue, we profile a number of bricks and mortar stores in Europe, which are already embracing the experience economy by turning their stores into experiential concepts, rather than merely sales floors. Reykjavik-based cookshop Kokka, which Kitchenware International recently selected as its gia honoree award winner, offers everything from product demonstrations and educational sessions, to in-store events and knife sharpening parties (see our interview with Kokka on page 18). While independent Cookshop, Milly’s of Ponsonby, in Auckland, New Zealand, provides “a 360-degree concept around food and cooking”, from cooking classes to community initiatives such as pan swaps. (Find our interview with Milly’s on page 22). We also preview the upcoming Spring shows, including Spring Fair (page 42), Ambiente (page 34) and IH+HS Chicago (page 46); discuss the benefits of licensing collaborations (page 24); and profile kitchenwware companies Scanpan (page 14) and finum (page 20).
Kate Birch
The Team EDITOR KATE BIRCH kate@lemapublishing.co.uk
PUBLISHER MARK NAISH mark@lemapublishing.co.uk
PRODUCTION DIRECTOR PAUL NAISH paul@lemapublishing.co.uk
ADVERTISEMENT MANAGER PAUL YEOMANS pyeomans@lemapublishing.co.uk
MANAGING DIRECTOR MALCOLM NAISH malcolm@lemapublishing.co.uk
DESIGNER MARIAN MCNAMARA marian@lemapublishing.co.uk