New anniversary slogan

range that is expanding, so too does its list of honours, accolades and awards. Almost every year, the kitchen tool manufacturer wins sought-after national and international innovation and design awards, such as the renowned iF Design Award or the German Design Award.

This is no surprise, as Schillheim chooses original designs combined with high-class, durable quality which stands the test of time. This is also reflected in the slogan which GEFU is committing to in its anniversary year 2023: We celebrate innovation. From generation to generation.

“Our anniversary slogan fits perfectly with what has characterised GEFU for many years: the joy of cooking which is passed down through the generations. This is how GEFU brings together all cooking enthusiasts across the generations,” explains Schillheim. Both domestically and internationally, the slogan is visualised with emotional, cross-generational people motifs, a pithy anniversary logo and the known and loved GEFU products like the FLOTTE LOTTE®, SPIRELLI® and the X-PLOSION® range.

Supporting retailers

GEFU offers specialist retailers an eye-catching presentation for the anniversary. This concept allows

According to the motto of “You save – we plant”, we will plant trees in exchange for the anniversary products sold,” adds Schillheim. “In this way, we’re contributing to rejuvenating forest ecosystems to counteract the climate crisis.”

An action which once more confirms GEFU’s sustainability commitment for future electricity and which have a guaranteed long life. Guarantees of between five and 20 years underpin this promise. But also the self-sufficient energy production at the site accompanies this sustainable way of thinking. for different sizes of space to be individually used. But there is more! “As a special treat for our customers, we are offering a range of great anniversary products which are embellished with an 80-years limited edition button. generations. Because the subject of sustainability is firmly anchored in the company philosophy and is very close to the entrepreneur’s heart. When it comes to GEFU kitchen tools, it is all about products which don’t use any

“Forty-five years ago, I would never have dreamt that I would become the owner and managing director of the company where I did my apprenticeship. I am all the more delighted that, together with my family and my team, I have been able to transform GEFU into such a successful company and that this year we’re celebrating our 80th anniversary together with our clients, along with many great promotions,” says Schillheim. “And I am certain that one day my sons, who are both already committed to GEFU, will continue to drive this success forward into the next generation with the same level of innovative talent and passion.” www.gefu.com