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Now five-stores strong, Vituzote was established in 2014 by Kenyan born Aaron Thuo. After nearly a decade spent studying and living in the US, the intrepid businessman returned home and immediately noticed a gap in the market. “I was struck by the dozens of enquiries from friends and relatives on where they could get quality housewares like the ones I had brought back from abroad,” he tells Kitchenware International, adding he noticed his own shopping experience locally “while settling back down” revealed a gap for variety, options, quality and price.

“Having experienced online shopping abroad and working at technology company Comcast in ecommerce, I was exposed to what the future may hold for companies venturing into ecommerce in developing countries,” Aaron says. It was then he launched vituzote.