are not just another kitchenware and cookware supplier”

Despite huge challenges – including their Ukrainian warehouse being partly bombed – BergHOFF Worldwide is walking into the new year having delivered on a successful 2022.

CEO Adelheid Deltour talks to Kitchenware International...

How has the past year been for BergHOFF?

Challenging! This is the first word popping into my mind when reflecting back on 2022 … After two years of coping with Covid and the global aftermath of the pandemic, 2022 started off with a war very close by. Our Ukrainian offices and warehouses got partly bombed in the second week of the war. This was really shocking for the whole BergHOFF family. Luckily, and by far most important, we didn’t suffer any casualties within our teams. The operational damages however were huge and we experienced the loss of a few core markets overnight. In a global scene almost paralyzed by increasing material and energy costs we had to look for new offset and turnover. Triggered by these challenging circumstances, we invested in our sales teams and were motivated as never before to bring BergHOFF products to as many households as possible worldwide. We are very proud to conclude 2022 with figures exceeding our pre-war budgets. Clearly, this shows the potential of our brand and this motivates us to further focus on the internationalisation of BergHOFF.

How is BergHOFF innovating within the category – what makes your cookware stand out? Well first of all BergHOFF is bringing more than cookware! We focus on the whole kitchen area and beyond, bringing products covering a wide variety