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See BergHOFF at Ambiente!

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Brand overview

Brand overview

BergHOFF has been a loyal Ambiente exhibitor for many years. This year you can find them in Hall 8.0, E81.

of categories: cookware, but also bakeware, knives, cutlery, kitchen accessories and tools, cutting boards, dinnerware, storage and serving items. With our outdoor barbecue and on the go collections we even step away from the kitchen to enhance your lifestyle and cooking experience outside the home.

BergHOFF brings sophisticated and innovative kitchen designs that give an edge to the everyday kitchen experience. Our keen eye for detail results in products that have been recommended and rewarded for their aesthetics as well as their functionality. We add functionalities and elevate ordinary tools to true cooking companions: whether combining steam and strain functions into one product, or adding a zester or herb stripper to a peeler, or incorporating a tablet holder into a cutting board. I’d like to also mention that we innovate not only by design but also by technology. BergHOFF is the holder of multiple globally patented technologies. We have a proven track of record in being responsive to the evolution within the world of kitchen appliances. The last count in our patent library is our Uqoniq downdraft cookware range which was the first ever adapted cookware range for downdraft exhaust cooktops.

We are not just another kitchenware and cookware supplier. We bring our customers the best designs, the best thought-through functionalities at the best possible price. From initial sketch to final product, BergHOFF provides the complete kitchen experience with a full range of quality products.

Is working with chefs to develop new ranges important to the company? It’s important in the way it’s triggering our design and marketing skills. BergHOFF is active in many ways – yes, we sometimes work with chefs, but also with well-known brands in the kitchen industry. Actually, it would be more correct to say there is a very healthy synergy and that we not only work with chefs and kitchen (appliance) brands but also for them. Besides bringing a BergHOFF experience to market, we also create customised items and collections for both renowned chefs and worldwide kitchen and retail brands alike!

Committed to sustainability

BergHOFF Worldwide is committed to producing more sustainably. As packaging represents one of the biggest sources of greenhouse gas emissions, the company has reduced its packaging and is increasing the use of recycled materials. All cardboard and paper-based packaging is now 100 per cent recyclable and they aim to use 100 per cent recycled paper. “We aim to ban all plastic from our packaging by the end of 2023, as long as the safety and protection remains guaranteed,” says CEO Adelheid Deltour

Tell us a little about your eco-strategy – it’s something the consumer at large is very interested in.

At BergHOFF, we love our planet as much as you do. That’s why we design durability, reusability and recyclability into all the kitchen and cookware collections to minimise the impact of our products on nature. Examples are kitchen tools with double functions, jars that prevent food waste and smart cookware for more energy-efficient cooking. We strongly believe in a total environment of saving energy, efficiency and time. The new generation BergHOFF kitchenware fits the needs of today’s customers in a changing world.

Reuse – Reduce – Recycle, these are the three key focus areas of BergHOFF for a sustainable tomorrow. BergHOFF focuses on sustainable products and on responsible consumption, from banning undesired substances to improved product durability and the use of sustainable materials which are recyclable.

As packaging represents one of the biggest sources of greenhouse gas emissions, BergHOFF is committed to reduce its impact on the climate by reducing packaging and increasing the use of recycled materials. Among our initiatives, we are happy to announce all our cardboard and paperbased packaging is 100 per cent recyclable and we aim to use 100 per cent recycled paper. We aim to ban all plastic from our new packaging by the end of 2023, as long as the safety and protection remains guaranteed.

What sort of approach is the company taking to its latest collections? Tell us a little about them.

BergHOFF is moving towards a sustainable tomorrow. This is the approach throughout all our new collections. With Balance we find the perfect – yes – “balance” between performance, health, and sustainability bringing a wide collection of products mostly made from recycled material and not giving in on performance whatsoever. Our new Graphite collection combines different types of recycled materials into one cookware range providing you with your best utensil for every type of preparation.

Why is it important for you to be at Ambiente?

Although the concept of the show has completely changed postcovid, we believe it is still valuable to create a communication platform and to exhibit on a full scale. Since the last show, BergHOFF has developed more than 250 SKUs. Ambiente is the ideal way to show our complete assortment to a broad audience. Besides reconnecting with our existing distributors and retail customers, our purpose is of course to attract as many (potential) partners as possible. Although already present in almost 60 countries, we are still thriving to boost the brand internationally. We welcome partners to join our worldwide network.

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