The September 2016 edition of Kitchenware International spotlights two categories that are seeing burgeoning sales. We look at the growth and performance of the Small Domestic Appliances (SDAs) category, with a particular focus on the continued soaring demand for high-performance blenders and juicers, and at the segment of licensing and how licences are becoming an increasingly large part of the kitchenware offer. In particular, we focus in on the most exciting kitchenware licensed launch of the summer in the UK - the collaboration between celebrity chef Tom Kerridge and The Great British Exchange. We talk to them about the kitchenware launch and the Made In Britain philosophy. We also interview the MD for Wayfair Europe, the online retailer, about the success and expansion of its dining category as well as the marketing manager for Sambonet about its recent marketing strategy for its kitchen brand. Plus, all the latest news, views and reviews.
