January 2018
THE RISE OF
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SS002435 SF LICENSING AD 240X315 AW.indd 1
08/12/2017 11:42
licensing T O D A Y
W O R L D W I D E January 2018
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the team
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The Leader News Licensing Talk
Director Mark Naish Mark@lemapublishing.co.uk
Features 18
Group Editor Mirella Anstey mirella@lemapublishing.co.uk
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TV and Movies we highlight some of the new deals and developments in this business-driving area
25 Power Brand we look at cult animated licensing darlings Rick & Morty 26 Sport an overview of new partnerships in this exciting sector
Editor Mairead Wilmot mairead@lemapublishing.co.uk
Acting Editor Rhys Thomas rhys@lemapublishing.co.uk
32 London Toy Fair preview a heads up of what to expect at the UK’s only national toy fair
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36 Spring Fair Preview a quick round up of the country’s largest home and giftware fair
Special Reports
Group Advertising Manager
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Cover story The Games Workshop team talk us through their stellar year and plans for growth throughout 2018
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Licensor Spotlight Legendary music brand Marshall is turning it up to 11 in the licensing arena
Ryan Horwood ryan@lemapublishing.co.uk
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Media Solutions Manager
John Barry johnb@lemapublishing.co.uk
Production Director
P25
28 In focus Giuseppe Faranna, HEAD’s VP, Licensing Division talks tackling trends and longevity
Paul Naish paul@lemapublishing.co.uk
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Leader Mirella Anstey
Discover the rise of Games Workshop, p12
W
e celebrated the close of 2017 with the knowledge that Star Wars: The Last Jedi was the UK’s biggest movie of the year taking a whopping £73.1m in just three weeks and spending 22 consecutive days at number one. Now that’s impressive in anyone’s book, isn’t it?! This year looks set to be yet another interesting and record-breaking one at the box office with a raft of top movies hitting cinema screens. After all, movie fans and retailers alike are eagerly awaiting the release of the likes of Avengers: Infinity War, Solo: A Star Wars Story, Jurassic World: Fallen Kingdom, Deadpool 2 and Peter Rabbit, to name just a few. In this issue we take a look at some of the hottest properties on this year’s movie slate – but not just that! We also take a quick scan at the small screen and see what is happening in broadcast partnerships but also consumer products rollouts. There is a vibrant mix of the new and the classic, with plenty of adventure thrown in too. Turn to page 18 to find out more. Games Workshop, this issue’s cover stars, tell us more about the expansion of its business beyond the iconic miniatures. This company is really going places — last year was the company’s best year to date with profit up an enormous 181 per cent. Find out more in in-depth our cover story on page 12. This issue we also sit down and talk to Giuseppe Faranna, VP of Licensing at HEAD — the world-renowned sports brand. Giuseppe gives us the lowdown on the brand’s 20-plus years in licensing and what the team looks for in a partner as well as how HEAD is looking to break new ground in licensing. For more about HEAD check out the interview on page 28 — and find out a little more about what’s happening in the broader world of sports licensing in our feature on page 26. As it is the start of the year, of course our attention turns to some of the biggest and most influential trade fairs — London Toy Fair, which opens at London’s Olympia later this month, and Spring Fair, held at the NEC, Birmingham. Both these shows bring vast numbers of retailers and buyers from across Europe to the stands of licensees, so it is with much anticipation that we all wait to hear and see the retailer reaction to all the licensed products. Find out what’s happening at the shows in our Fair previews — starting over on page 32.
HEAD’s VP of Licensing goes in-depth, p28
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This year looks set to be yet another interesting and record-breaking one at the box office
London Toy Fair opens its doors in January
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Buyers are gearing up for Spring Fair
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LTW NEWS
Roald Dahl gets Appy British brand Appy Kids Co has joined forces with the Roald Dahl Estate to create gloriumptious drinks featuring characters from some of the renowned storyteller’s most well-loved stories — Matilda, The BFG, and Charlie and the Chocolate Factory. This wholesome range encourages kids’ thirst for reading and learning while keeping them hydrated. Vegan-approved and sweetened with stevia, the delicious fruit drinks are kinder to little ones’ teeth and contain no GMOs, gluten or artificial preservatives. With no added sugar, and conveniently packed in colourful Tetra Pak cartons, they make the perfect addition to healthy lunchboxes, while the magic interactive packaging with free downloadable app that’s bursting with fun activities keeps young human beans entertained on their adventures. In addition, the exciting partnership supports those in need, with 10 per cent of all Roald Dahl income going to its charity partners. For more information visit www.appykidsco.com or contact alicia@drilicensing.com
Supermodel Claudia has stellar year Celebrating 30 years in the fashion industry, style and beauty icon Claudia Schiffer recently added best-seller to her list of accomplishments as her new book, luxury hosiery, footwear and make-up collaborations proved big hits. Brokered by IMG, the showpiece book and three capsule collections were launched by Claudia at international events in New York, Paris, Milan, London and Berlin from September to November 2017. Claudia said: “After 30 years of modelling, fashion, make-up and working with the best in the business, I know quality and knew exactly what I wanted from these partnerships. I couldn’t be happier with the finished products and am excited to see how successful they have been in such a short time. I’m already looking forward to unveiling the next collections.”
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Disney Pixar goes loco for Coco To celebrate the release of Disney.Pixar’s new film Coco, Disney Store and its licensees are releasing a fab range of merchandise. Products include a new range of Pop! Vinyl Figures from Funko and for budding young musicians, a Coco guitar. Also look out for colourful Pepita with felt on his tail and ribbed material on his horns, and Dante, Miguel’s pet dog, with his wild tongue wagging and a kooky embroidered expression.
Blueprint launches new Pingu range Blueprint has launched a new stationery and gift collection featuring Pingu, the cheeky, charming penguin. Created in 1986 by Swiss filmmaker Otmar Gutmann, Pingu has been viewed by more than 1 billion people across 140 channels and has won numerous awards. Recently, Pingu has ventured into the world of fashion and has enjoyed collaborations with British designers Phiney Pet and The Rodnik Band. This has seen Pingu immortalised on premium leather handbags and phone cases.
Industry veteran signed to Shout! Studios Shout! Studios, the multi-platform filmed entertainment distribution and production arm of Shout! Factory, has announced the appointment of Brent Haynes as Head of TV Development to this newly created role. In this new role, Brent will spearhead Shout! Studios’ premium content development for television and digital entertainment services to continue growing Shout’s new scripted series and production businesses. “With such a terrific brand and an impressive team, I know we are well positioned for success,” said Brent.
Nancy Twynam named
BBC Worldwide Marketing Director Nancy Twynam has been appointed Marketing Director across all BBC Worldwide UK. Formerly Marketing Director for Consumer Products for the UK region of BBC Worldwide, Nancy will now be responsible for the brand and marketing strategy for BBC Worldwide’s TV Sales, Consumer Products, Publishing and Live Events businesses.
Bon Bon buddies secures sweet victory Bon Bon Buddies has been recognised as Best Consumables Licensee 2017 at the inaugural Universal Studios UK Licensee Awards 2017. The awards, which were held at the Universal Partner Day in Picture House Central, London, saw the manufacturer of character and branded confectionery named among seven businesses as one of the entertainment giant’s top licensees for the year.
Emily Howarth, International Licensing manager at Bon Bon Buddies, is pictured, centre, receiving the award. The confectioner was commended for its performance and innovation.
“Nancy came into the Consumer Products team two years ago and has transformed the way we market products and services in the UK. Under Nancy’s tutelage the marketing team has truly blossomed with productivity increasing, creativity growing and BBC Worldwide’s influence spreading.” Andrew Moultrie, UK Director of Consumer Products, Publishing and Web Properties
New signing for Groovy Chick in anniversary year DRi Licensing has announced a new signing for Bang on the Door’s Groovy Chick and Friends as the brand gears up for a milestone anniversary in 2018. This year marks the 30th anniversary of Bang on the Door, and joining the licensing line-up for Groovy Chick is TDP Textiles, which will launch nightwear, underwear and daywear for both tweens and adults.
Meow bella! Italian designer Alessandro Enriquez, in partnership with Universal Brand Development, has launched a new capsule collection inspired by classic cartoon character Felix the Cat. The new collection was unveiled at the 93rd edition of Pitti Uomo, the premier international event for men’s fashion and lifestyle projects. The collaboration was brokered by CPLG Italy. Felix appeared in more than 100 movies between the 1920s and 30s and has already been featured in a number of prestigious collaborations in the fashion industry, including Castelbajac Paris, Coach, Scotch & Soda and most recently London-based design label Fyodor Golan. For Pitti Uomo, Felix the Cat is reimagined, thanks to Alessandro Enriquez’s ironic and Italian signature, on sweatshirts, t-shirts, knitwear and shirts. The collection will be in available to buy in select high-end stores from September 2018.
January 2018
The relaunch of this nostalgic girls brand will target both the original audience, now in their twenties, and the core age four to nine girls demo. “We’re delighted that as Bang on the Door prepares to turn 30, we can celebrate the brand’s success by welcoming TDP to the licensing programme,” said DRi’s Alicia Davenport. “The new collections will appeal both to young girls who are being introduced to the brand and to the 20-somethings who have fond memories of Groovy Chick from their youth.” Groovy Chick was created in the 90s by dynamic design studio Bang on the Door. The brand was an extraordinary success at retail, attracting 80-plus licensees.
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LTW NEWS
Sesame Street For Nod collection makes debut
Magnolia bakes up Moxie deal Global retail bakery chain Magnolia Bakery has appointed Moxie & Co. as brand extension agency of record for the Magnolia Bakery brand worldwide. Moxie is tapping into the food and home goods categories with a fully integrated brand licensing program beginning 2018. Moxie will seek new opportunities for the brand across close-to-core food categories including beverages, desserts, ice cream, snacks and baking products, as well as gifting, bakeware, housewares and publishing. Moxie will also seek in-restaurant partnerships that would feature the brand on menu items. Arlene Scanlan, Co-Founder, Moxie, said: “We are honoured to have been selected by Magnolia Bakery to extend its brand. The overriding theme is the home spun feel, loyal consumer base and distinctive flavour profiles. These sweet treats are recognised and enjoyed by consumers all around the world. We look forward to creating exciting and innovative products for this incredible brand and further spreading its legacy.”
Looney Tunes hit the catwalk Bobby Abley showcased his autumn/winter 2018 collection at London Fashion Week Men’s 2018, including pieces inspired by Warner Bros. Looney Tunes. The London-based designer’s colourful and vibrant collection Bobbyland is populated with colourful characters from the world of Warner Bros. Looney Tunes — including Road Runner, Sylvester and Speedy Gonzales. Bobbyland welcomes everyone both international and interplanetary – including Marvin the Martian who appears on his own Legal Alien sweatshirt!
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Secret Breakers bag TV deal The Secret Breakers book series by Helen Dennis has bagged a deal with Sparticles Productions, wellknown for its hit CBBC series The Sparticle Mystery. Hodder Children’s Books, part of the Hachette Children’s Group, has just announced the deal. Sparticles Productions is planning a highly serialised drama for a young adult audience, which will follow the Secret Breakers books but also expand on the world that Helen Dennis created. Karen Lawler, Senior Licensing Manager at HCG said: “Secret Breakers is the perfect project for TV development and is the latest example of the HCG licensing team’s expanding footprint in TV and film adaptation.”
Sesame Workshop, the non-profit educational organisation behind Sesame Street, and The Land of Nod, a specialist in design and home furnishings for the whole family, have teamed up for a new line of decor and furnishings—the Sesame Street for Nod collection Featuring an extensive collection of decor, playroom furniture, bedding, apparel, backpacks, and toys, the co-designed products bring to life Sesame Street’s beloved Muppet characters through the vintage and artisanal design elements that The Land of Nod is known for. Each piece embodies the furry fun of Sesame Street, capturing the energetic spirit of kids while inspiring their imaginations. “We took the Sesame Street characters you know and love and brought them to life through a combination of colourful vintage artwork and bold, modern design,” said Danielle Kurtz, Creative Director, Land of Nod. “We wanted it to scream Sesame Street, but in a very unique, Nod way. That means you’ll see everything from Elmo’s eyes on a bright red quilt to a shaggy yellow rug that your subconscious will immediately recognise as Big Bird just by nature of the color and texture. We hope it makes kids everywhere smile.” See more at www.landofnod.com
Oggy and Mr Magoo head to Asia France’s Xilam Animation has secured a raft of sales in the region across its kids’ catalogue. Xilam has signed a presale for its brand new animated series Mr Magoo. In 2018, Cartoon Network Asia will air the 78 x 7-minute series in Southeast Asia, Korea, Taiwan, Japan, Australia, India and Indian subcontinent, and New Zealand. Cartoon Network Asia has also taken seasons 6 and 7 of Oggy and the Cockroaches, which will launch on the network’s channels next year. Meanwhile, Chinese distributor Jetsen Huashi Wangju Kids has picked up the digital rights to season one of Xilam’s Zig and Sharko. In India the company continues to make its mark. Over the past 12 months, Xilam shows have been sold to Nickelodeon, Disney Channel, Cartoon Network, and Sony as well as local Indian VOD platforms including Amazon India, Alt Digital and Hungama. UYoung in China is currently airing Oggy & the Cockroaches, and has also secured TV and VOD rights for the light-hearted pre-school toon Paprika, and kids’ wildlife series If I Were an Animal.
www.ltwmag.com
Sabrina Segalov
Licensing
Licensing Manager, Sanrio
TALK
If you were to hedge your bets, what do you think will be the breakout property of 2018 for consumers? I think there will be a growth in less traditional forms of licensing such as internet-born brands such as Buzzfeed as well as influencers and bloggers. Not only are marketing teams dedicating more of their budgets towards campaigns using influencers, but the talent themselves are also developing their own licensing programmes, for example Zoella and Deliciously Ella.
We chat to some leading lights in the industry and find out their licensing bets for 2018
What positives are in the licensing industry at the moment? We are lucky to be involved in such an influential industry that can help grow awareness and introduce discussions around topical issues using some of the public’s favourite characters. This has been evident by the press reaction to the latest Mr Men Little Miss character, Little Miss Inventor, who has been named as a perfect role model to help girls and young women become more involved in STEM — subjects where women are typically under-represented.
Peter Kleinschmidt International Commercial Director, Studio 100 Media GmbH / m4e AG If you were to hedge your bets, what do you think will be the breakout property of 2018 for consumers? In 2018, we will see Gormiti returning to TV screens and into the minds of kids when the brand new CGI series launches. The brand, which is produced and distributed by Giochi Preziosi and Planeta Junior, has the chance to become a big phenomenon — as it was 12 years ago, when it was the leading boys’ action property throughout Europe. What positives are in the licensing industry at the moment? With regards to the broadcast industry, the digital revolution will change the look of the licensing industry. Since there are more possibilities to bring brands directly to the consumers via a growing number of different distribution channels besides the classic TV placement, followed by more integration of interlinking sales, the classic model of the parents being the gate keepers when it comes to the demands of their kids will change. Is there anything particularly exciting emerging from your own company? Since the Studio 100 Group acquired the majority interest in the m4e AG in 2017, Studio 100 Media and m4e are bundling their marketing and distribution activities in order to combine their strengths, becoming one of the biggest players in the kids and family entertainment industry in Europe. With filled production pipelines, the new company will be able to provide new and original content over the next five years and beyond. The recent acquisition of Little Airplane Productions will sustain our ambitions to create great preschool content with a huge potential to enter the US market as well as the emerging Chinese market.
Is there anything particularly exciting emerging from your own company? There is a lot happening at Sanrio HQ. Hello Kitty is having great success in the fashion world with collaborations in 2017 with Lazy Oaf and Asos. 2018 will see more ranges from Asos, plus a cool collaboration with Pinko and more to be seen at high street fashion retailers. Another exciting development is Mr Men Little Miss latest character, Little Miss Inventor, who officially launches on 8 March, which is International Women’s Day and the start of British Science Week.
Tina-Louise Foster Senior Director Licensing, EMEA, MGA Entertainment If you were to hedge your bets, what do you think will be the breakout property of 2018 for consumers? I would back an IP born from the digital world, whether that be through social media or creative technology. What positives are in the licensing industry at the moment? I see so much more collaboration between brands, focused on the target consumer rather than label slapping, which is refreshing. Consumption is so fast paced it gets a positive reaction when the consumer feels like you’re talking directly to them, knowing their style rather than a throw-all-and-see-what-sticks mentality. I also think personalisation is still a positive.
Is there anything particularly exciting emerging from your own company? The creativity never stops at MGA Entertainment. Entering our showrooms is like Charlie when he first visits the Chocolate Factory. Our company philosophy is to ‘become a memorable part of your childhood’ and I believe we do that in abundance, especially with our heritage brand Little Tikes and our global phenomenon LOL Surprise! Are there any developing territories you see as offering possibilities for the licensing industry in years to come? Through digital platforms we are speaking to a global market and feeding one another. The sharing of trends with ebb and flow means the new possibilities could come from any corner of the earth.
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Cover Story
The rise of Games Workshop A phenomenon that began on the tabletop is slowly conquering the world. Games Workshop has been a name in licensing for many years, but it’s only recently the company has begun to leverage its IP to the fullest. With eyes firmly fixed on international growth, 2018 is set to be a landmark year for the company as it prepares to hit the industry with the full force of its Warhammer brands 12
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or those of with even half an eye to the financial press, Games Workshop is a name that has repeatedly popped up this past year. Its 2016-17 year was the most successful in its four-decade history, with sales of £158 million, and its recent half-yearly report – showing sales up 54 per cent and profits up an incredible 181 per cent year-on-year – shows that this momentum continues unabated. With the price of shares in Games Workshop also soaring 269 per cent on the LSE in 2017 and the business now valued at more than £800 million, it’s no wonder the company has been creating headlines. Best known for its intricate Warhammer miniatures and tabletop games — all sold throughout its global chain of 469 retail stores, a network of more than 4,000 independent retailers and its own website — a closer look at the Games Workshop story shows that this success goes far beyond the realm
Games Workshop boasts more than 90 licensees across a broad range of categories
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of the tabletop. Its thriving licensing business has generated royalties that are up 27 per cent according to the half-year report (on top of 26 per cent royalty growth in the previous year). With fantasy topping the TV ratings and science fiction pulling in ever more at the box office, perhaps it’s no coincidence that Games Workshop and its Warhammer brands are becoming household names. Since its founding in 1975, Games Workshop has produced tens of thousands of illustrations and miniatures and hundreds of millions of words describing its Warhammer and Warhammer 40,000 universes. As a result, the company is in the enviable position of owning some of the bestdeveloped and most popular fantasy and science-fantasy IP around. Its publishing division Black Library, which has published hundreds of novels including eight New York Times Best Sellers, has helped develop this rich fiction and expand the reach of its beloved galaxyspanning universes.
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In many ways it’s no wonder that GW has gathered a large and fanatical following around the world. Its millions of fans are passionate, dedicated collectors and consumers of all things Warhammer. Every year, thousands upon thousands of these diehards make the pilgrimage to Warhammer World, the dedicated visitor’s centre and museum at GW headquarters in Nottingham. Here they spend hours gazing at dioramas and displays featuring tens of thousands of exquisitely painted miniatures, have a drink in the dwarf-themed Bugman’s Bar and, of course, spend their hard-earned money on miniatures, books, t-shirts and other merchandise at the largest Games Workshop store in the world. With strong and popular IP and such a passionate fan base, licensing is becoming a bigger part of Games Workshop’s growth strategy. Though the company has been licensing for more than 20 years, until recently it has only worked with the video games industry and kept to a small number of licensing partners. But now the gloves are off and Games Workshop boasts more than 90 licensees across a broad range of categories including apparel, giftware, comics, board and card games, accessories and collectables. While content with its roots as a niche business, it’s clear that Games Workshop has started to realise the far broader appeal of its IP. Hachette publishes a successful novels partwork, featuring a range of popular Black Library titles — including a selection of the aforementioned best sellers. Half Moon Bay, winners of the Licensing Award 2017 for Best Licensed Giftware Range with its Harry Potter product line, launched a successful
range of Warhammer 40,000 giftware in autumn with more planned for 2018. WizKids has announced that Warhammer 40,000 will be added to its smash-hit cross branded Dice Masters game alongside the likes of popculture icons Marvel, DC, and Teenage Mutant Ninja Turtles. And in the familiar interactive category, SEGA and Creative Assembly’s Total War: Warhammer 2 was named industry-renowned publication PC Gamer’s Best Strategy Game 2017. The list goes on, and there are many more announcements on the horizon. The interactive space continues to be a main strength for Games Workshop’s licensing programme, with an impressive 50-plus licenses currently active across all platforms and multiple genres.
Fact! Germany, America, China and Japan are territories Games Workshop is specifically targeting for significant growth in 2018 and beyond
January 2018
Fair play Learn more about Games Workshop’s meteoric rise and how you can get involved at London Toy Fair (Gallery 198), Nuremberg Toy Fair (Hall 7 B59) and New York Toy Fair (Stand 136C) 136C).
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Games Workshop has produced tens of thousands of illustrations and miniatures and hundreds of millions of words describing its Warhammer and Warhammer 40,000 universes
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Fankicks (left) and Half Moon Bay (below, right) are two examples of the new wave of licensees working with GW
Stand-outs include the mobile game Freeblade by Pixel Toys, which has been featured in two Apple keynote addresses and had millions of downloads globally – including several million in the fledging GW market of China. Games Workshop calls itself a “longterm business based on sustainable profitable growth”, but in recent years it has became more and more apparent that the IP it has created over the past 40 years forms a considerable asset beyond its traditional tabletop wargaming miniatures. Games Workshop’s licensing team clearly aren’t content to rest on their laurels, as demonstrated by a significantly increased presence at BLE and the upcoming international Toy Fairs. In fact, Germany and America are two of the territories the company has specifically targeted for significant growth, both through licensing and by increasing the number of third-party retailers stocking its core products. Games Workshop is growing, its IP is more popular than ever, and the company is looking to expand its licensing business by entering new territories and increasing the number of licensees across all product categories — all the hallmarks of a licensor worth keeping an eye on. 13
MAKING LICENSING WORK DISCOVER THE ONLY LICENSING EVENT IN ITALY 26-28 March 2018 Bologna Italy Fairground Hall 31 Piazza Costituzione, 6 40128 Bologna INFO Phone +39 051 282 242 Fax +39 051 63 74 011 licensing@bolognafiere.it www.bolognalicensing.com
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Licensor Spotlight
For the love of
LOUD With enough rock n’roll heritage to make your eyes water, Marshall Amps is slowly and steadily growing its licensing credentials, embracing the future of audio and ready to take on the world of fashion. LTW sat down with Brand Licensing Director Grace Pantony to find out more 21
Licensor Spotlight
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We are the rule breakers, and we represent the ‘rock star at heart’ not just the people on the stage. And this is the audience we know how to reach with these products
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M
arshall Amps grew – quite organically – from one man’s love of loud. Sound permeated the very core of Jim Marshall’s being. He walked to the beat of his own drum and it was a beat musicians wanted in on. Opening his London shop in July 1962 following a career as a professional drummer, Jim was convinced by the likes of Pete Townshend (The Who) and Ritchie Blackmore (Deep Purple) to stock guitars and amplifiers alongside brass and drums. With a history as a big band drummer, it wasn’t long before Jim recognised that something was lacking for this fresh, new breed of musician. They wanted loud, but nothing was loud enough. So Jim set about changing things – inadvertently changing the sound of music for generations to come. Fast-forward to September 1962, the very first Marshall amplifier was put on sale in the window of Jim’s shop. Twenty-three orders were taken that day, and Marshall Amps was born.
Organic growth Today, Marshall Amps is a big name in a big business. It’s a brand which can safely boast a hell of a lot of heritage, and licensing is seen as a natural extension to what the company already does so well. Since those early days in the ‘60s when Jim and his team presented the revolutionary JTM 45, Marshall Amps has continually evolved. “We’ve built on our history and heritage with cutting edge technology and fearless reinvention and remained a world leader in amplification,” says Brand Licensing Director Grace Pantony. And now, Marshall Amps has turned its attentions towards the licensing industry. But the company’s licensing programme has grown organically, says Grace, with headphones marking the company’s first foray into the world of licensing. “Marshall went through a rebrand under Jon Ellery our managing director, and it was felt that the positioning of Marshall which had always been very much sat in the amp manufacturing sphere, now in 2010 was more than just a manufacturing brand, we were a music brand,” she says. “Marshall is synonymous with music and great sound, hence why headphones — our first venture into licensing — was so organic. It had perfect brand fit, and was an organic and authentic move.”
We asked… One of the first questions you and your team must have asked yourselves is ‘Who is our customer base? Who will buy Marshall Amps licensing products?’. So, what answer did you come up with?
“This was an interesting one, and is a question that still comes up! We have an incredible fan base, they are extremely loyal to the brand. We recognise this group as key to the success of our licensing program. But we also believe that it is also the “rock star at heart” that buys Marshall licensed products. The people out the front of the stage that live for music.”
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We hope to really move the product in the future tech of listening
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Connection to music Given that the Marshall Amps brand holds a lot of kudos, Grace agrees that label-slapping is not something you will see coming from the company. In fact, as far as the company is concerned, there must be a connection to the music industry and its sub-genres (think clothing, think trainers, think sunglasses) for any licensed product to work. “Our stand has and always been that we are a premium brand, we are with our core product and this is echoed through our licensing programme. We always
Grace tells LTW what retail fits with the Marshall Amps vision
“The right retail partner is important to us, it really cements our positioning as a brand and where our products sit. “We currently work with retailers providing POS units that are thoughtful and considered for the environment, but that really compliment the product in a retail environment that at times can look very sterile, we bring with it the rock n roll attitude that we stand for.”
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In five years time… “We would like to see the licensing programme continue to grow in an authentic and organic way. Always keeping hold of our roots and the attitude we can bring to a new product category. We only see the licensing programme going from strength to strength, and this will be testament to the products and licensee’s that we continue to work with over the coming years.”
want our licensed products to have some connection with the world of music — it is who we are, and we don’t want to lose that,” Grace says. “That is where you will see most of our licensed products — headphones, Bluetooth speakers, wi-fi speakers. We also have the Marshall fridge, which although a bit of an anomaly, keeps beers cold
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their brand name. “We are looking for people who are respectful of our brand and what we stand for. That we have a strong heritage and positioning and we do not compromise this. We look for creativity and inspiration from a company that can really demonstrate how they can bring Marshall into a different product category while retaining respect for who we are and where we have come from.”
Marshall is synonymous with music and great sound, hence why headphones — our first venture into licensing — was so organic. It had perfect brand fit
around the globe in studios, green rooms, and man caves! We have previously had licenses for sunglasses, clothing and did a fantastic collaboration with Fred Perry on a capsule range of shirts and trainers.”
Partnering with Marshall Given that Marshall Amps is a premium brand, it is no surprise to learn it boasts premium partners, but they are always on the look out for other companies to help extend the repertoire of products. “Our main licensed partner is Zound Industries, these are our partner for our audio projects – the headphones, home speakers and phone,” Grace explains. “In addition to Zound we work with Jam Industries on the fridge and Pluginz who we have the Marshall Jack Racks with, which have been a great success for us.” But, as Grace explains, while Marshall Amps are always looking for new partners they want companies who ‘get’
January 2018
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So what next for Marshall Amps? It is easy to get excited when talking about the huge opportunities which exist for the licensing programme – but what does Grace and her team see as the natural brand extensions for the company? Unsurprisingly, Grace points out that Marshall Amps are “always looking at where to take our audio offering, and building on the great product range we already have in this segment. We hope to continue to build this range and really move the product in the future tech of listening.” But interestingly, they are turning their attentions towards apparel too. After all, fashion and music have been easy bedfellows
Describe the Marsh all Amps lice nsing programm e in three words… Authentic , una pologe and loud! tic
since time immemorial. “In 2018 we are looking to really develop our apparel range. We have always focused on a loyal fan based range, but we want to push this out to reach a wider audience that identify themselves with what Marshall stand for,” Grace tells us. It is fair to ask what Marshall Amps actually wants from its licensing programme – are they looking to build a more mainstream customer base or is the licensing programme designed to tap into their customer base which already exists? Grace takes a considered approach “I wouldn’t say we are looking to build a mainstream customer base, we stand strong behind where we came from, and have that rebellious attitude at our heart,” she says. “That is what we feel makes our products stand out, we are the rule breakers, and we represent the ‘rock star at heart’ not just the people on the stage. And this is the audience we know how to reach with these products. The licensed products allow an entry point into the brand for the non-guitar player, for the person that loves music and wants to show that side of their personality through their choice in headphone or Bluetooth speaker.”
Contact Grace Pantony via email grace.pantony@marshallamps.co.uk
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Feature TV & Movie Licensing
Screen time 2018 is set to be a bumper year for TV and movies with new broadcasting partnerships and licensing deals being signed in myriad categories in every corner of the earth. LTW magazine takes a quick spin around the TV and movie landscape
T
he new year brings a fresh slate of top TV shows and mammoth movies ready to set the world alight, and 2018 is no different. The movie calendar boasts a large number of not just big name, but superstar movies that are set to make big money at the box office, but also on retailers’ shelves in the shape of multi-category and crossdemographic products. The end of 2017 saw not just lots of announcements in terms of licensing deals inked, but also acquisitions that are set to change the face of movie and TV-making — particularly the Disney/ Fox deal. Disney CEO Bob Iger says of the partnership: “The acquisition of this stellar collection of businesses from 21st Century Fox reflects the increasing consumer demand for a rich diversity of entertainment experiences that are more compelling, accessible and convenient than ever before.” Bob continues: “We’re excited about this extraordinary opportunity
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Working with such iconic characters that not only embody those traits but also our British heritage is something we are thrilled about Tom Joule, Joules
”
to significantly increase our portfolio of wellloved franchises and branded content to greatly enhance our growing direct-toconsumer offerings.” So, big news indeed — with properties such as Deadpool, Avatar and The Simpsons, the opportunities for Disney now are wider and further-reaching than ever before. Not forgetting that Marvel, LucasFilms and Pixar properties form the portfolio. But aside from that piece of landscape-transforming news, the other industry players are still at the top of their games, with sharp brand-extending and merchandising deals. The final quarter of 2017 saw Paddington 2 reach out to consumers with strong and clever creative ideas and this year is shaping up well too. Sony Pictures and Penguin have recently announced an exclusive deal with British apparel retaile, Joules for the forthcoming Peter Rabbit live action feature. Of the deal, Tom Joule, Founder and Chief Brand Officer of Joules says: “We value time with family and creating quality moments,
Dino-star Hannah Mungo, Country Director of UK and Ireland for Universal Brand Development says: “The Jurassic World franchise is part of movie history, and for many people it’s one of their all-time greatest movie moments. It has huge cross-generational and family appeal and we anticipate Jurassic World: Fallen Kingdom will be one of the biggest movie events of 2018.” 18
as well as being outdoors. So, working with such iconic characters that not only embody those traits but also our British heritage is something we are thrilled about!” And Hasbro has teamed up with Lucasfilm and Marvel for the second wave of Mighty Muggs, a collectable toy line. The new figures include Black Panther, Doctor Strange and characters from Star Wars. 2018 will be punctuated with such theatrical releases as Avengers: Infinity War, The Incredibles 2, Hotel Transylvania 3, and Jurassic World: Fallen Kingdom. All huge movies, all with massive licensing deals signed and ready to be delivered to consumers. And in pre-school entertainment, the arena continues to offer wide and exciting opportunities. Just look at eOne’s latest deals for Peppa Pig and even Coolabi’s revamp of Clangers which has a strong CP program which has been well-received by retailers and consumers alike. An interesting turn has come from the transition from small screen to big — with Scholastic and Rocket Licensing announcing that the classic brand Horrible Histories is being developed into a feature film, which will go into production next year. What is certain is that the Entertainment category is enduring and advancing and is the ultimate driving force in the licensing business globally — and shows little sign of abating any time soon.
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Feature TV & Movie Licensing
Oddbods rocking the world One Animation
Pep in your step Entertainment One www.entertainmentone.com Entertainment One (eOne) has a series of new licensing partners and contract renewals that are set to boost Peppa Pig’s consumer products program and further extend the brand’s retail presence in the US and Canada. The continued rapid growth of the property is buoyed by the ongoing production of new episodes and content, both on-screen and beyond, which helps drive consumer demand for licensed merchandise across an ever-wider array of categories. The popular pre-school animated series is a family favorite on Nick Jr. in the US and a top-rated program on Treehouse TV in Canada. Consumer demand for Peppa Pig products remains robust and eOne is expanding the brand’s licensing program with a fresh crop of partners that will develop a treasure trove of must-have assortments for special occasions — from birthday party decorations to Halloween costumes and more. These include: CSS Industries, which is on board to produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter, and PTI Group for character treat buckets ideal for parties and Halloween. Additionally, eOne has renewed several long-standing partnerships in the US and Canada including: Amscan (party goods including tableware, decorations, favors and invitations); Kurt S. Adler (Christmas ornaments and decorations); and Palamon (Halloween costumes). “Young viewers and their families just can’t get enough of Peppa Pig and they’re always looking for new ways to incorporate the brand and its characters into their lives,” said Joan Grasso, eOne’s SVP, Licensing — North America, Family & Brands. “We’re delighted to welcome our newest partners and extend our current collaborations to provide Peppa Pig fans with even more imaginative products to celebrate special holidays and occasions.” Peppa Pig is a popular preschool entertainment brand that continues to generate over $1.2 billion in global retail sales per year. The brand has more than 1,000 licensees worldwide with over 80 partners in the US and more than 50 in Canada.
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www.oneanimation.com Emmy-nominated show Oddbods is building on its strong portfolio of brand partners in 2018. Q1 2018 sees the launch of their year-long program with the UK’s number one scheduled coach service, National Express, and first of its kind multimedia marketing campaign with the Australian Football League, with further announcements coming very shortly in the education, transport, entertainment and telecoms spheres. Oddbods is globally loved — it is a multi-award winning, Emmy nominated non-dialogue comedy show featuring seven very different, quirky pals. Together, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary and always humorous events. This growing list of partnership deals, which follows highly successful Carl’s Junior and Ferrero Kinder Surprise campaigns last year and China’s multi-media supported Tencent QQ sticker campaign, form a key part of Oddbods’ expansion strategy. The new year will also see the launch of major consumer category deals across Europe, the USA, Latin America and Asia confirming the worldwide popularity and appeal of Oddbods across consumer audiences, retailers and brand partners. “Our ideal partner is one who shares our values and sense of fun” comments Anabel Higgin, Marketing Director of One Animation. “Oddbods is a highly humorous show centring on friendship and embracing your inner odd so prepare for some great innovative Oddbods partnerships in the months to come!” Founded in 2008, One Animation is a CG Animation studio and consumer products company. With an international team of award winning talent, the company has produced a vast portfolio of highly successful animation titles that are broadcast on global networks such as Cartoon Network, Nickelodeon, Netflix, Amazon and seen across over 100 countries worldwide. Dedicated to developing the highest quality, familyfocused TV, film and new media content, the team continues to push the boundaries of production; building upon a unique pipeline that delivers the highest quality productions with shorter than average production schedules and a crew that is typically one-third the size of a traditional CGI animation production team.
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©Frog Box/Ent. One UK Ltd/Disney 2014
The hit superhero show for pre-schoolers Now with over 450 licensees worldwide
New product lines throughout 2018
© TEF Ltd/Ent. One UK Ltd 2008
Key marketing activity with partners in 2018
© ABD Ltd/Ent. One UK Ltd 2003
The global pre-school phenomenon
For more details please contact: Email: eOneLicensing@entonegroup.com Website: entertainmentone.com
FILE VERSION
It’s all cool! Coolabi www.coolabi.com 2018 and 2019 are shaping up to be busy and productive years for the Coolabi Group. The international media and rights owner is gearing up for the Clangers 50th anniversary in 2019, with a host of exciting announcements being planned this year as part of the preparations. Not least is the launch of 13 brand new episodes on CBeebies, due to air in Spring 2018. As well as being a consistent top-rated show on the preschool channel, Clangers is almost unique in its huge popularity with original fans. Many of them are grandparents and, with parents of the current pre-schoolders, make up over 150,000 highly-engaged Facebook fans with an active social presence. New style and creative directions will be revealed across 2018. Following Coolabi’s deal with top global video game publisher Maximum Games, the much-anticipated Beast Quest console game for Playstation 4, Xbox One and Windows PC, is set to be released in March 2018.
Poppy Cat continues to be broadcast daily on Channel 5’s milkshake! The series has increased the audience share in its daily slot by over 35%. The brand has recently been released on the new ‘Do You Promise’ app, which combines technology, rewards and characters. Coolabi’s spooky comedy stop-motion animation series, Scream Street launched brand new episodes on CBBC at the end of 2017. It has already broken into international territories including Discovery Kids Latin America, RTE Portugal, NRK Norway and YLE Finland. The latest deal with Rai Italy saw it premiering from October 2017 and coincided with the appointment of Atlantyca as Italian licensing agent. Coolabi’s fantasy-adventure brand, Warrior Cats, is set to announce exciting plans for 2018. The successful book series, which has already announced a film deal with Alibaba Pictures and David Heyman and UGC videos on YouTube reaching in excess of 300 million views. Coolabi are planning on nurturing this highly-engaged fan base as a key cornerstone of the marketing initiatives this year.
We can be Heroez! ZAG Studios www.zag-inc.com ZAG, the award-winning global independent animation studio specializing in the creation and production of original, high-quality IP for kids and family entertainment in the film and TV sector, will attend Toy Fair with its latest brands, ZAG HEROEZ Zak Storm™ – Super Pirate and ZAG HEROEZ Miraculous™ Tales of Ladybug & Cat Noir. ZAG HEROEZ Zak Storm™ – Super Pirate is an original, multiplatform IP targeting Boys 6 – 11-years-old and is the only modern-day transforming “superhero” pirate brand for boys! TheZak Storm — Super Pirate TV series (39 x 22’) is a
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3D, CGI-animated, action-adventure comedy about teen surfer Zak who is mysteriously transported to the Bermuda Triangle, where he becomes the captain of a magical ship full of misfits. The series airs in the U.S. on Discovery Family and Sinclair Broadcast Group’s KidsClick TV, and available for streaming on Netflix; and on top-tier cable and free to air TV channels around the globe. Zak Storm – Super Pirate is supported by a long-term entertainment and merchandising program, involving multi-seasons of TV, consumer products, a digital gaming app and digital content.
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Fangs a lot! Disney www.disney.co.uk Vampirina, Disney’s new hit series for kids age 2-7, has been ordered for a second season by Disney Junior. Vampirina, inspired by Disney Publishing’s popular children’s book series Vampirina Ballerina and produced by Brown Bag Films in association with Disney Junior, tells the story of a young vampire girl who faces the joys and trials of being the new kid in town when her family moves from Transylvania to Pennsylvania. Vampirina premiered on 11th October last year in the UK & Ireland and is now the number 1 rated show [with individuals four-plus and young kids] reaching 1.6m individuals four-plus in the first six weeks. Products are due to hit shelves this February!
Top tales! Animaccord www.animaccord.com In December 2017, Ink Group and Animaccord partnered with CSC Media Group, a subsidiary of Sony Pictures Television, to bring Masha and the Bear Season 1 to Tiny POP, in the UK for the first time. The two spin off projects, Masha’s Tales and Masha’s Spooky Stories, will be introduced on Tiny Pop in February and April 2018. Moreover, the core show of Masha and the Bear season 2 will be released in June on Tiny POP after season 1 premiered in December 2017. In support of FIFA World Cup 2018, Animaccord will release special series of video episodes on YouTube with Masha and the Bear in new football appearances dedicated to the most expected international sport event of 2018.
Best friends forever! Mattel www.mattel.com Thomas & Friends is now available to watch seven days a week on the UK’s Channel 5 kids’ TV segment, Milkshake, including weekdays at 6:50am and weekends from 7:00am. Series 21, the latest series which launched last year, sees Thomas and his fellow engines embark on lots of exciting journeys. In 2017, Thomas & Friends reached a total of 4.8 million viewers including 1.4 million kids on Milkshake. It was also the preschool programming block’s best year
for share among kids aged 4-15 years-old, up 16 per cent year on year. * Wendy Hill, Director of Brand Activation at Mattel UK comments: “We are delighted that Thomas & Friends fans can now tune into the show seven days a week and that it continues to remain a popular hit for pre-schoolers”. *Source: BARB, All Homes, All Individuals (4+) & Kids 4-15, Channel 5 (Stagger), Thomas & Friends, 2017. Reach based on 3 mins continuous viewing.
Feature TV & Movie Licensing
Blockbusters! Universal Brand Development www.nbcuniversal.com
That’s NOT all folks! Warner Bros. CP www.warnerbros.co.uk In 2018 Warner Bros. Consumer Products (WBCP) is spotlighting its expansive DC portfolio of film, television and animation; J.K. Rowling’s Wizarding World, encompassing the Harry Potter and Fantastic Beasts franchises; and such beloved Animation favourites as Looney Tunes, ScoobyDoo and Tom and Jerry. Supporting these global franchises, WBCP is expanding its successful merchandising programmes, anchored by bestin-class partnerships on a global, regional and local level. DC Super Heroes continue to break new ground and 2018’s first-ever Aquaman feature film is generating a tidal wave of buzz. Moviegoers will be immersed in the underwater kingdom of Atlantis to experience Aquaman’s epic origin in his debut standalone feature. The DC Super Hero Girls franchise continues its momentum as a key leader in the girls’ space and is fulfilling its mission to encourage kids to play, watch, read and be inspired to discover their own super-heroic potential through its global licensing and merchandising program, led by master toy partner Mattel, along with global partners The LEGO Group, Rubie’s, Random House publishing partner, and more. The immersive world of DC Super Hero Girls includes content, multiple platforms and a vast range of products with an expanding global reach into new categories.
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Jurassic World: Fallen Kingdom opens in cinemas in June 2018 and is set to leave a huge footprint at the box office and retail next summer. It’s the fifth instalment of the Jurassic World franchise and rather neatly coincides with the 25th anniversary of the original movie. Universal Brand Development has signed 38 licensing partners in the UK and Ireland in apparel and accessories, publishing, dress up, toys and games, party ware, gifting, homewares and food. Master global toy partners Mattel and LEGO will lead the retail roll-out with products for different ages and play patterns launching from 16 April 2018. Universal will also be leveraging the great successes of the Despicable Me franchise, its comedic appeal and as a social expression brand to build future value. Despicable Me 3 was the number one animated film of 2017 grossing £48.1m at the UK box office. Fluffy emerged as the star of the movie licensing programme and as a result 2018 will see enhanced Fluffy specific activations leveraging the current consumer trend for unicorns and rainbows. Also keep an eye out for the latest from Trolls, DreamWorks Voltron and DreamWorks Dragons.
Park life Paramount Pictures www.paramount.com Global toy maker Funrise Inc has entered into a multi-year partnership as worldwide master toy partner with Paramount Pictures. The deal is for the highly anticipated animated feature, Amusement Park. Funrise will create a comprehensive line of products based on the movie including figures, playsets, plush, role-play, and collectibles. The products will begin global retail rollout in early 2019. Amusement Park, a 3D computer animated adventure comedy film slated for a March 2019 release in the US, is produced by Paramount Animation, Nickelodeon Movies and Ilion Animation Studios. The film is being directed by Dylan Brown and features a voice cast that includes Matthew Broderick and Jennifer Garner. In addition to the film, Paramount and Nickelodeon have announced an animated TV series is in development for the following year. “We are thrilled that Funrise is on board for what is bound to be an exciting ride,” said Bil Bertini, Executive Vice President Worldwide Licensing for Paramount Pictures. “Amusement Park’s lovable characters, exhilarating attractions and boundless creativity are a perfect fit for the wide-ranging toy line that Funrise will develop.”
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Power Brand: Rick and Morty
Cartoon kings Cartoon Network’s Rick and Morty is making a big splash in the licensing world – LTW finds out a little more… Rick and Morty – heard of them? If you answered yes, good - you can count yourself amongst the many fans of one of Cartoon Network’s hottest series. If you answered no, what rock have you been hiding under?! Boasting an already enviable licensee list with Funko acting as global master toy partner, Rick and Morty was a definite topic of chat at the most recent BLE. Broadcast during Adult Swim, Cartoon Network’s nighttime programme block for its more discerning audience, Rick and Morty has already amassed what can only be described as a cult following of very loyal
fans. With three series already in the books, it’s been rumoured that Series 4 is in the making. In fact, NME recently ran an online piece lamenting the fact that season 4 will apparently be on our small screens in “a really, really long time”. And if the fan comments are anything to go by, this is a show which has resonated with a generation who appear more than happy to wait for what they rightly claim is a quality animation. So where does this leave the licensing side of things? Well Cartoon Network already boasts a fine roster of licensees both in the US and EMEA. As mentioned, Funko is global
Fact!
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McDonalds reintroduced its Szechaun dipping sauce in the US for one day only following the season three premiere of Rick and Morty after a joke was made about tracking the 20-year-old sauce down — it was originally introduced as part of a Disney promotion for the film Mulan back in 1998!
Did you know… Rick and Morty has an average rating of 97% on Rotten Tomatoes – that means it’s good, very good.
What’s i about?t all
master toy partner and they rarely put a foot wrong when it comes to hedging their bets on what’s in vogue, right? A brief look at the EMEA licensee list sees numerous partners in several diverse categories such as apparel (BioWorld, Poetic Gem and more), toys (Funko, Winning Moves, etc), publishing (Titan, OniPress, etc), homewares (DreamTex, Paladone etc), accessories (BWI). And this is surely just the tip of the iceberg as the licensing programme ramps up even further. It is a similar story in the US with a licensee list spanning several categories including electronics, and food and beverage which sit alongside categories also seen in the UK. So as fans eagerly await the next series, the licensing industry eagerly awaits to see what happens with Rick and Morty’s licensing programme.
Feature Sport
League of their own With a 10 per cent share of the global licensing pie and growing, the globalisation of the world’s biggest sports organisations is bringing more sport to more fans than ever
T
here are die-hard fans and then there are sports fans. Supporting a team can mean a lifetime of dedication, dealing with both the highs of success and dealing with a crushing defeat in the cup final with unwavering loyalty. And what better way to share your affiliation with pride than licensed merchandise? Representing 10 per cent of all licensed merchandise sales, according to LIMA’s most recent Global Survey, the $25.3 billion sports licensing category is big business around the globe. The rules, team size and scoring might be different, but every sport commands legions of loyal supporters intent on seeing their team, athlete or sporting hero rise to the top. Unique from the industry’s other big property types, from character brands to corporate licenses, sports promote a life-long emotional connection with consumers, and a sense of community and loyalty that’s tough to replicate outside the unpredictable and adrenaline-charged world of top-flight competition. With many supporters loyal to their team
from an early age, watching hours of Olympics coverage every four years or endlessly tweaking their fantasy teams becomes a ritual for casual and die-hard fans. “We know fans, we are fans,” said Mike Harrington, Senior Vice President of the Timex Sports Business Unit. The watchmaker recently signed a partnership with the NFL for a range of timepieces emblazoned with the colours and logos of the US football league’s biggest franchises. Capturing the excitement of wearing a favourite team’s colours on game day, the first licensing partnership in Timex’s new sports venture aims to capture that feeling everyday. And that’s at the heart of what makes sports licensing such a vibrant and dynamic category. As is the case among character and corporate brands, the world of sport is getting bigger by the day. With the NFL recently moving three league games a year to London, the US sporting powerhouse is emblematic of the rapid globalisation of sports.
The NBA is another American export making waves around the world, and in now it’s tackling the into emerging Asian markets with some major inroads. “Basketball’s popularity in AsiaPacific continues to grow, and our new online NBA Stores with Fanatics will allow us to reach and engage with our expanding fan base throughout the region,” said Lesley Rulloda, Associate Vice President, Global Merchandising, NBA Asia. Teaming up with Fanatics International, fans across Australia, Cambodia, Japan, Thailand, Vietnam and beyond will be able to represent their favourite NBA teams with officially licensed merchandise. And Asian fans of the UFC, which this year marks its 25th anniversary in 2018, will also welcome a heavyhitting deal with airline AirAsia, serving as the mixed martial arts organisation’s first official airline sponsor. UFC’s Vice President of AsiaPacific Kevin Chang said the deal “is an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world”, while the airline’s Group CEO Tony Fernandes said UFC’s international growth parallels that of the AirAsia.
$25.3 billion Total sales of licensed sport merchandise globally in 2016 26
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PERFORMANCE ALL-ROUNDERS THE BRAND THAT PLAYERS AND RETAILERS COUNT ON IN ALL CONDITIONS
In sports, it’s important for equipment to perform in all conditions. That’s why people who play sports and people who sell sporting goods both count on HEAD. At retail, HEAD’s all-round appeal, technology and winning record add up to shelf presence and sales performance at more than 30,000 locations in 80+ markets. HEAD licensing partners offer retailers unbeatable market performance - with equipment, apparel and accessories backed by prime-time visibility and decades of gamechanging innovation. Sports people choose our brand to boost their all-round game. Find out what the proven power of HEAD can do for yours.
Licensing inquiries to HEAD Sport GmbH. Email: info@head.com; Phone: +43 5574 608-0
Licensor spotlight
HEAD strong HEAD Sport’s prowess in the worlds of tennis, skiing and swimming needs no introduction, but the company is also a top contended when it comes to licensing. LTW spoke to Giuseppe Faranna, Vice President, Licensing Division to learn about the company’s 23-year history in licensing and how tackling trends and consumer demand in emerging territories and categories is breathing new life into the HEAD brand Giuseppe, thanks for taking the time to speak with us. HEAD is an internationally acclaimed sports brand, but talk to us about your licensing division The Licensing Division was founded in 1995. At that time HEAD features four divisions: Wintersport, Racquetsport, Sportswear and Swimming/Diving. The Licensing Division became the fifth division. In the beginning, products were only licensed if they were complementary to the core products, with just a few adjacent licensed products. We’ve also begun licensing more lifestyle-orientated products as time goes on, and recently we’ve been looking into innovations and projects that create buzz as we believe that it is important to charge the brand emotionally as well. Saying that, I believe that our program is quite mature, running
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now for 23 years. Some of our licensees have now been working with us for more than 10 years.
You have 53 global licensees – but what territories do you believe your licensing programme is strongest in and what countries would you like to have a stronger presence in? The strongest territory is by far North
We asked…
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We are as ambitious as our athletes when it comes to licensing
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America, followed by Europe, South America and Japan. In my opinion it has a lot to do with the fact that HEAD was founded by Howard Head and therefore in North America we have very strong brand awareness. We’ve been focusing our attention on India over the past couple of years, and have recently signed some deals. It’s a territory that we would like to grow across Apparel and Footwear
What does HEAD look for in a licensing partner? A reliable, trustworthy and passionate partner is what you need most. Just like in a relationship, the chemistry needs to work. Obviously a strong manufacturing and distribution network are also priorities, and if they are crazy for sports — it is not a must — that’s great, and helps when we ask them to test our skis or racquets!
… w o n k u Did yobeen working with
HEAD has ey licensees for sk some of it de ca reflected in the licensed products? over a de Yes, we absolutely aim for that. For going forward, so we are actively reviewing options there. In China, where we already are quite successful in our core businesses, we are also interested to grow further with Apparel, Footwear and other categories. Considering that the next three Summer and Winter Olympic Games are happening in South Korea, Tokyo and Beijing, we need to be prepared for those key opportunities in Asia. At the same time we are excited to explore those together with existing and potential new partners.
Who buys HEAD licensed products? Who is the target demographic? A typical HEAD buyer is a person who is passionate about sports in general and most likely she or he is a winter sport or racquett sport fan, or an avid swimmer or diver. They are also looking for a performance product because that’s what we aim for. That doesn’t mean we only target those who see themselves as athletes, but rather people with a competitive character. That’s where we also take our cues when we consider the demographic for our licensing program. Very often people ask me about vintage and retro sports brands, which are currently very successful across fashion and apparel, but we aim for a different target group. I would not necessarily expect see a famous hip-hop artist wearing our shirts in a club, but if that does happen, then happy days!
It’s fair to say HEAD is associated with glamorous pursuits – think tennis and skiing – but at the same time performance-based. Is that
example, our licensed sock range includes a line of performance ski and tennis socks to suit skiers and players. Our recently launched sunglasses and eyewear collections are targeting the fun, sport, semi-pro and pro ranges in order to suit everyone from the casual customer up to our professional skier and tennis player. If you look at our consumer electronics, such as our wireless speaker, it’s waterproof and is packaged in a tennis ball tube packaging. From the outside you almost think you are buying tennis balls. So yes, we try to reflect the performance orientation in our partners’ licensing products.
at the same time place trust in the experience and knowledge of a stalwart manufacturer like Knorr-Baby. We have been involving our Wintersport Design Team in this collaboration and you can see some similarity with our well-known skis.
More generally, how do you and your team decide on what products fit with the HEAD brand?
You have just launched a range of co-branded strollers with Knorr Baby — what makes strollers a natural brand extension? In 2017, LIMA reported that there is a big trend for licensed baby and stroller products, and it’s something we at HEAD have also been looking at. Together with our friends from Knorr-Baby, we realised that there are not really a lot of outdoor-orientated baby strollers available on the market. Given that the HEAD buyer is an active woman or man, we were considering what would they expect from a baby stroller today. So we worked with Knorr-Baby on a collection of three main products, which are the HEAD Sport3 (Jogger), the HEAD Sportkombi and the HEAD Sportbuggy. The entire line is targeting active parents who like functionality and innovative design in the strollers, but
It needs to make organic sense for us and for them – that’s the most important thing. It’s either complementary to our existing core business or adjacent, or we want to target a certain lifestyle area or explore some projects to create a buzz.
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We believe that it is important to charge the brand emotionally
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HEAD is always signing more licensees — what sort of areas are you potentially interested in branching into? We already have a good amount of licensees in key categories and are not necessarily looking to increase the quantity. We are already quite happy with our partner network, but some categories would be interesting to explore further – electronic games, food, drinks and supplements, and location-based licensing to name a few.
If we were to ask you how you wanted HEAD’s licensing programme to look in five years’ time, what would you say We in fact have a vision statement for that, and it is to be the world’s most exciting and successful sports hard goods brand in licensing. So you can see we are as ambitious as our athletes when it comes to licensing!
And finally, what is next for HEAD’s licensing programme? We are exciting to launch a new product with a great partner that will assist people in eating healthy. Unfortunately it launches after this issue is out, but be sure that we will inform LTW and your readers first — stay tuned!
January 2018
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Feature Sport
Gatorade likes Mike! Nike www.nike.com Nike’s Jordan brand has struck up a new partnership with sports drink Gatordae The six-piece, co-branded collection features the Air Jordan VI, XXXII low and I OG silhouettes combined with Gatorade’s colors and the brand’s logo. Each shoe also pays homage to the 1991 campaign with details like embroidered theme song lyrics and hashtags. The “Like Mike” apparel collection, Air Jordan VI and XXXII low are available now at select retailers. As are the Air Jordan I OG High Gatorade Collection and the “Gatorade” Air Jordan VI.
Campioni!
Juventus Football Club www.juventus.com Juventus Football Club S.p.A is expanding its global presence with a range of new licensed product collections in Japan, China and Australia. The deals were brokered by IMG, Juventus’ licensing representative in Asian territories, Australia and New Zealand. Since appointing IMG in 2016, the Italian club’s licensee portfolio has grown to include new product categories in these markets including apparel, gadgets, car accessories and luggage. In addition to an exclusive branded luggage collection and apparel lines already in market in China, two new apparel collections will be available in Japan by the beginning of 2018. One will feature animated Juventus illustrations, while the other will consist of specially designed jackets, shirts, sweatshirts and polo shirts. The brand is also set to launch car accessories including seat covers, cushions and sun shades in Japan, as well as game cards, phone cases, keychains, wallets and mugs.
Tick tock for the NFL Timex www.timex.com Timex, the most iconic name in watches, has teamedup with the National Football League (NFL) to create watches honoring each of the 32 NFL teams. Crafted to add 160 years of quality watchmaking to the ritual of being a fan, the Timex® Tribute™ Collection gives fans two reasons to have pride in their timepiece. “We know fans, we are fans. It’s an honor to be a part of every fan’s excitement and pride,” said Senior Vice President of the Timex Sports Business Unit, Mike Harrington. “We know how it feels to put your jersey on for game day, we’ve extended that feeling to your wrist and every day.” Available now, the casual, dress and sporty watches for men, women and youth feature NFL team logos and matching dial and strap colors. Certain watches feature real leather straps, rugged stainless steel, Indiglo® night- light and all are water-resistant with a 5 to 10-year battery life. On sale now at Timex.com/tribute, fan shops, national sporting goods stores and NFLShop.com. “This is more than just a licensing deal, it’s a true connection between iconic American institutions,” said Harrington. The NFL is the first license in Timex’s new sports venture. Additional professional sports leagues and colleges will be available in early 2018.
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NBA Teams up in APAC NBA www.nba.com The official online NBA stores are now available in Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand and Vietnam. “The NBA is becoming an increasingly global league, and we’ve seen a significant uptick in fandom across several regions throughout Asia,” says Steve Davis, President, Fanatics International. “This level of growth is very exciting, and Fanatics is committed to providing a best-in-class online shopping experience to provide these passionate fans with easy access to the largest assortment of officially licensed NBA merchandise available for all 30 teams.” “We are thrilled to expand our partnership with Fanatics to provide NBA fans across Asia-Pacific with greater access to authentic NBA merchandise,” adds Lesley Rulloda, Associate Vice President, Global Merchandising, NBA Asia.
Blue moon merchandise! Manchester City www.mancity.com The Evode Group has announced its acquisition of a global license for a range of Manchester City print on demand, personalised products. As part of the agreement, Merchmaker will be offering personalised and customised products covering apparel, accessories, homeware and gifting. Manchester City join a growing roster of sporting and entertainment rights that will feature in Merchmaker’s upcoming retail & publisher integrations which include The Entertainer’s Create Your Own site and several others to launch in 2018. Kim Rowles, Retail and Licensing Executive at Man City said, “the print on demand business is an exciting model that offers many benefits to brand owners. The Evode Group are leaders in the development of this business in the UK and internationally and we’re delighted to be partnering with them for this range of products”. “With Manchester City flying high in the Premier League, they are a fantastic addition to the Merchmaker portfolio of sports rights. We look forward to be able to capitalise on their success on the pitch!” said Nicola Thompson, UK Retail & Licensing Director at The Evode Group.
Fitty kitty Sanrio www.sanrio.com In November 2017, football club Paris Saint-Germain partnered with the beloved Hello Kitty brand to launch an exclusive Hello Kitty Gang capsule collection. Hello Kitty Gang is a collective of Instagram influencers from the world of fashion, beauty, food and sport – brought together in Hello Kitty’s spirit of community and friendship. To date Hello Kitty Gang has hosted events throughout Europe and Australia, including a pop-up shop in Topshop and a takeover of the Ministry of Sound gym, Ministry does Fitness. Sanrio are delighted to have collaborated with the iconic Parisian club as part of its commitment to the entertainment industry. Prices start at 17.90€ for a Hello Kitty x Paris SaintGermain plush (pictured).
January 2018
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BLE Fair Toy 2014Show ShowPreview Preview
Play time
Show and tell What: Toy Fair 2018 Where: Olympia, Kensington When: 23-25 January 2018
The UK toy industry will soon be heading to Olympia for the 65th annual Toy Fair. With a jam-packed show floor promised with the toys tied to the hottest kids and entertainment properties, LTW found out more…
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he Toy Fair at London’s Olympia is the best place to see just what toy companies have to offer – and there won’t be a spare seat in the house. The British Toy and Hobby Association announced that the floor space was sold out more than four months before the show open 23 January 2018. There will be more than 270 companies showing their wares at the UK’s largest dedicated toy, game and hobby trade show held at Olympia Grand and West Halls, London. “It is an exciting time for toy innovation,” said Majen Immink, Director of Fairs and Special Events. “With Toy Fair selling out this early, it shows that there is huge demand in the toy industry at the moment. I am looking forward to seeing the products set to be launched in January.” It’s clear that toy Fair is an important part of the year for hundreds of suppliers, and A.B.Gee of Ripley is no exception. “Over the past couple of years Toyf Fir has become increasingly important for us as a way to open new accounts – we have opened
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Majen Immink Director of Fairs and Special Events, BTHA:
“We are very pleased to welcome back so many returning exhibitors to Toy Fair, as well as to see a number of new faces. For companies of all sizes, the show is a fantastic opportunity to launch new products and meet with all corners of the industry. We would encourage every company, whether brand new or a show veteran, to contact the team at any stage of the planning process for assistance and to take advantage of the many PR opportunities in order to maximise their presence at the show.”
to showcase our ranges in all their glory and in many cases, retailers and media partners alike will see final product for the very first time.” And it’s a similar story for Jumbo Games, which this year introduces the Peter Rabbit license to its portfolio. Sales Director Steve Washbourne tells LTW: “We hope to further establish ourselves as the number-one adult puzzle and accessory manufacturer in the UK. All of our products within the category are enjoying doubledigit growth and we can offer real opportunities for retailers.”
several hundred active new accounts during this time,” says Marketing Manager Alex Minchin. Galt Toys, meanwhile, has been exhibiting at London Toy Fair since the show began. “There is nothing in the UK to compete with it – the show is simply the most vital business hub for the UK toy industry and we love being part of it,” says MD John McDonnell. For Winning Moves Head of UK Sales, Kay Thompson, Toy Fair “is a great opportunity to meet so many customers in a short space of time. We believe that seeing quality products in the flesh always helps to make decisions easier.” Letting prospective buyers get handson with the products is a key benefit of Toy Fair. “While buyers may have seen the products before in previews, Toy Fair enables them to not only see the toys but also see wider reactions to them from press and other attendees,” explains Jonathan Kirkley, Sales & Marketing Director, Re:creation. And Revell’s Jamie Mabbs also likes the fact that the show is a “great opportunity to hear what our customers have to say”. So the stands are booked, the products are ready – what do suppliers really hope to get out of their three days at the show? Tess Parsons-Broome, Marketing Manager at Bandai, which boasts Power Rangers, Miraculous and Zak Storm among its stellar line-up of licensed toys, says: “Bandai is introducing many new brands and product lines, so it is a fantastic opportunity for us
There’s a new toy showcase for Toy Fair 2018 entitled Toy Fair Heroes, which highlights exceptional toys across all categories. Only toys that are innovative, exciting and break the mould will be considered. The top 25 toys at the show will be selected by toy experts and the BTHA, and will make up the new Toy Fair Heroes. The winners in each category will be announced on the opening morning of the show. The showcase will take centre stage at the front of the press office.
Simply unmissable Toy Fair exhibitors tell us what makes their stand unmissable this year! “The Vivid Toy Group has something for everyone, including the hottest toys and licenses”
“We have something for all ages within Toy, RC and Hobby and the very latest Selfie Drones.”
“Great Great staff with lots of smiles and happy faces, a fresh new stand design and lots of amazing products!”
Reg Sookee, Vivid
Jamie Mabbs, Revell GmbH
Michelle Probert, Juratoys UK
January 2018
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Toy Fair Show Preview
Smoosh-ing All the fun time of the Flair! BANDAI 0208 324 6160 www.bandai.co.uk
Stand: Gallery 600 Bandai’s 2018 portfolio includes a milestone anniversary, digital to physical toys, squishy collectables, and two huge movie licenses. Wreck it Ralph 2 hits the cinemas in November 2018 and Bandai’s film-specific toy range offers a digital and connected play experience for fans to discover. With the collectable 8cm Power Pac Figures, kids can download the Pacman app and see their character come to life within the game. Or if they opt for the Figure Assortment they can collect key characters while also customising their own avatar with the mix and match pieces included. Talking Vanellope is yet another feature character that fans will love; this 26cm doll has rooted hair and ten to 15 of the character’s sassy comments from the movie! The popularity of Bandai’s Power Rangers range knows no bounds and the collection is reaching new heights as the brand celebrates its 25th anniversary and the Super Ninja Steel line launches. All new 12.5cm and 30cm Action Heroes will make their debut and the new Special Opps Ninja Stars have fascinating new material features such as glow-in-the-dark and Velcro. The role play experience will be enhanced even more by the Ninja Super Steel Blaster; this revving ninja spinner has rapid fire dart shooting action and epic battle sounds! Added to all this excitement is the Morphin’ Blasters, the Lion Fire Morpher, and the Ninja Lion Fire Blade. Megazords have not been forgotten either. The Blaze Megazord is firethemed with a roulette style chest launcher while the Simian Sniper Guard has an intruder alert, countdown sounds, motion sensors and launches five projectiles.
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GP FLAIR/JUST PLAY 0208 643 0320 www.flairplc.co.uk
Stand: E39 Disney’s pre-school property joining the Flair mix is Vampirina! The fully articulated 15cm Vee Doll looks just like the show character and wears her signature outfit. An alternative doll is Bat-tastic Talking Vee & Friends. Glowtastic Friends is the fivepiece set including the Ghoul Glow Chamber. Watch Vampirina light up when placed inside the spooky chamber. The chamber also activates an eery glow with the monster figures included in the 10 piece Fangtastic Friends set. Vehicle play is also possible with the Hauntley’s Mobile vehicle featuring lights, sounds, music and accessories. Role play and dress up toys are not to be missed either with a light and sound Rock ‘n’ Ghoul Mic, the Spooktastic Spookylele, and the Bootiful Dress Up Set. Finally, fans can cuddle up to their favourite Vampirina fans with the assortment of Bean Plush.
Model behaviour REVELL 0845 459 0747 www.revell.de/en
Stand: Gallery 110 Revell returns to London Toy Fair showcasing exciting new ranges. Fans of all ages and abilities can create a piece of their own Star Wars universe with a range of fully authentic vehicles featured in Episode VIII – The Last Jedi and Solo – A Star Wars Story movies. For children aged six and above, the Revell Build & Play Star War range of construction toys are supplied pre-coloured and are easy to assemble – simply clicking together with no glue, paint or tools required. Each authentic kit features the added value of a light and movie-sampled sound module that is cleverly disguised as a part of the toy and is manufactured from harder plastics to withstand the knocks and bumps associated with play. For established modellers, there is a wide choice of classic kits from the wider Star Wars universe to choose from.
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Cool collectables CHARACTER OPTIONS 0161 633 9800 www.character-online.com
Stand: E119 Character Options will be filling the aisles with cool collectables in 2018, while for boys’ action there’s a power-packed line up. As one of the greatest video game franchises in the world, Character is delighted to be unveiling its debut Pokémon master toy line from summer 2018. With an exciting all-new toy line-up and regular waves of new product being launched to the marketplace the range ensures retailers always have something new on shelf. Overall the new range will introduce 70% more product across Figures, Plush and Role Play categories. The toy range aims to translate the constant innovation and excitement seen in the Pokemon brand into its beautiful range of toys. Figures continue to be central to the Pokémon toy range, as is plush. Stretch Armstrong will continue to have a strong hold on the action figure market with two new launches in the pipeline for spring. Another villain will be revealed with the launch of the transparent villain, Stretch X-Ray! Also joining the range is the miniature 8-inch Vac-Man, a new version of the classic villain.
Vivid’s imaginarium Vivid Imaginations vividtoysandgames.co.uk 01483 449944
Stand: B70
Be flushed with success SPIN MASTER 01628 535000 www.spinmaster.com
Stand: E131 There’s more in store this spring as PAW Patrol keeps its fans up to speed with a new range of toys based on the latest TV Mission PAW theme. PAW remains consistently the number one pre-school property and was Number 1 Toy Property in the month of September (NPD EPoS September 2017) promising strong retail opportunities throughout 2018.
Vivid’s Nella the Princess Knight launch range hit stores this month, and includes role play, plush, dolls, and figures, centering around Nella as a Princess and a Knight, and, of course, Trinket, her unicorn BFF. Role Play presents unique opportunities for a preschool girls’ property. The Transforming Rose Shield joins the range this autumn/winter, alongside the Heart Pendant & Tiara and Sparkle Sword. Garrett and Clod will be added to the Adventure Collection and the first playset launches; Trinket’s Sparkle Stable, with an extendable catwalk for the exclusive Trinket to pose on. Style Me Trinket has a real mane and tail to brush, and she comes with a hoof polish bottle which changes the colour of her hooves with water. Transforming Princess Knight Nella is the hero TV line for Christmas. Watch Nella transform from Princess to Knight with a magical musical sparkle, and press her tiara for phrases and songs. 4-in-a Box Puzzles and Race to Polka Dot Mountain Game complete the range for 2018. The brand will be supported with four TV creatives across the year, and backed up by a comprehensive marketing plan.
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BLE 2014 Spring Fair Show Show Preview Preview
Spring loaded The beauty of the UK’s Spring Fair is its diversity, and from giftware and greetings cards to homewares, tableware and toys, there’s no place like it for retailers on the hunt for the latest licensed product . LTW found out more…
Show and tell What: Spring Fair 2018 When: 4-8 February 2018 Where: NEC, Birmingham, UK Why: Thousands of the hottest licensed products
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We love attending Spring Fair
Sarah Dayus, Great Gizmos
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housands of exhibitors, retailers, buyers and manufacturers will be heading to the UK’s Birmingham NEC for the annual Spring Fair this February. The show runs from 4-8 February and is a major trade show for gift, home and toys, with more than 60,000 visitors likely to attend over the five days. Across 15 halls of the NEC, Spring Fair brings exhibitors and visitors together through 14 carefully show sectors, each with its fair share of licensed lines and creative collaborations, putting the hottest and most exciting products within reach.
New year, new lines
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Introducing brand new lines is always exciting for exhibitors, with a number of high-profile licensing partnerships bearing fruit for the very first time at the show. Kate Skitt, Marketing Manager at children’s role-play and dress-up company Pretend to Bee, says: “This year will see the launch of our new character headbands – our initial collection will include cute and colourful animals and we know that the quality and price point will appeal to our existing customers as well as opening up new retail channels. We will also be introducing an exciting addition to our licensed Natural History Museum range of dinosaur costumes which will now be available from six months onwards.” Wilton Bradley, meanwhile, is launching two top licences. With VW comes summer and outdoor clothing, footwear, and
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camping for all those adventures in the great outdoors. Meanwhile, for fans of hit TV singing contest X Factor, Wilton Bradley is introducing a karaoke range of microphones that’s sure to hit a high note with buyers and consumers alike. “We are hugely excited about both ranges,” says Simon Hampton, Wilton Bradley’s Head of Sales and Marketing. With so many visitors through its doors, Spring Fair is a great way to expose products to a wide range of buyers, as Charlotte Cox, Marketing Executive, Amscan, explains: “Being such a diverse show means there is a greater variety of visitors from different markets and allows us to introduce Amscan to many new potential customers.” And the timing of the show is another key factor for Amscan, and many others, capturing the attention of retailers and buyers as they are looking to make important and final decisions for the year ahead and beyond. “The show also allows for direct interaction with all retail and wholesale channels, as well as meeting with our key
existing and new licensors,” Charlotte adds. Sarah Dayus from Great Gizmos agrees: “We love attending Spring Fair because it gives us a chance to meet buyers from other markets such as gift, furniture and beyond. The show is also highly attended by independent retailers and we really like supplying these shops. It’s a good order writing show and another chance for us to show off our new products and ranges.” Finally, we asked exhibitors to sum up their offering in three words! Vibrant, inspiring, collaborative, says Amscan’s Charlotte Cox. Costumes, dress up, accessories will be on offer from Pretend to Bee, while Peter Lockey at The Puppet Company says: Fun-filled puppets! And finally expect summer, outdoor and fun from Wilton Bradley.
Super savings
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Being such a diverse show means there is a greater variety of visitors from different markets and allows us to introduce Amscan to many new potential customers Charlotte Cox, Amscan
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Immerse yourself Look out for a new interactive feature area at the 2018 show. The Atelier will allow visitors to fully immerse themselves in visually-merchandised rooms, which have been designed to showcase current consumer trends and predict what will be hot right up until 2020. Rob Sapwell, Head of Sales (Gifts, Home & The Summerhouse), Spring Fair, Ascential Events, says: “We wanted to make it easier for time-poor buyers to get a snapshot of trends that will come to the fore over the next two years, as well as helping them quickly identify the next hottest products.”
The new Spring Fair Voucher initiative will benefit retailers on the hunt for new suppliers. Retailers will be able to get £100 off an order of £500 or more when they open an account with a new supplier at the show. The voucher can be used with up to 10 participating exhibitors — with potential savings of £1,000.
January 2018
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Spring Fair Show Preview
Posh Paws
Perfect plush
01268 567317 www.poshpawsinternational.co.uk
There’s a big year ahead for Posh Paws with a raft of new properties and perfect plush for gifting. The Posh Paws Winnie the Pooh offering is a major focus for the firm in 2018 and to ensure its success, TV advertising is planned to be included in the marketing support PR programme from its launch in spring. The My Teddy Bear Pooh range will be a must-have for all ages and includes Pooh in his classic red jumper, Eeyore, Piglet and Tigger. Available as 7in, 10in and XL sizes. Also available as part of the Winnie Pooh collection is Winnie the Pooh Vintage, Winnie the Pooh Dangles and Winnie the Pooh Cuties, all of which are beautiful designed, adorably cuddly and perfect gifts for all. Spring Fair will also be the place to see Posh Paws’ exciting, wide-eyed, cute and super collectable Disney Collection. These glittery
Wilton Bradley 01626 835400 www.wiltonbradley.com
Hall 5 Stand E80-F81
plush toys feature fan favourites from both Disney’s back catalogue and most recent films. Released in squads of six, each character is adorable, with super large, glittery eyes that instantly attracts attention. Squad A’s characters launch in January and will include Cinderella, Marie from the Aristocats, Minnie Mouse, Dumbo, Winnie the Pooh and Tigger. POS stands are available and are perfect to fill and refresh with new characters as they are continually released throughout the year. Kids will love building their #DisneySquad in 2018. Posh Paws has also developed a fun and funky plush line for cool new property Hamsta World. This humorous and quirky licence follows colourful critters such as Cotton Kelly and Larry Macchiato who have already become stars of social media. The range of adorable, expressive plush features the eight core Hamsta characters including Cotton Kelly, Mila Sunrise and Cheesy Jake to name but a few. Also new for Posh Paws for 2018 will be an inspiring collection from Battersea Dogs & Cats Home, an all-new collection for Shopkins and an introduction to Sherlock Gnomes, Gummy Bear and Grumpy Cat, and of course a range perfect for gifting to celebrate Mickey Mouse’s 90th birthday.
Did you know... POS stands for Disney Collection are available and are perfect to fill and refresh with new characters as they are continually released throughout the year. Kids will love building their #DisneySquad in 2018.
Hall 5 Stand K10-L11, L10
Get the X Factor! Welcome on stage the X Factor XF1 and XF2. The XF1 is a microphone speaker, which has Bluetooth connectivity, and is cost-effective with a high spec including an echo function, speaker stand, play/pause, skip forward and back, runs for up to three hours without a charge. The XF1 is branded in the black and red X Factor logo and has flashing LED lights on the base. The X Factor XF2 is a sophisticated microphone speaker that includes voice changing modes, echo function and a micro SD/USB Charging/USB Port. The X Factor logo wraps around the speaker box on the front for a fabulous portable karaoke machine. The GBSB range of Sewing Machines were inspired by the Great British Sewing Bee TV show, and are loved by everyone from bloggers to broadcasters (this was a favourite of BBC Radio 2 DJ Chris Evans). There’s also a full range of accessories kits with everything needed to create the perfect item. The two sewing machines are competitively priced. The company has also had great success with the electric ride-on category. This year it introduces a Police Car, and a Range Rover, with exclusive licensed products to be added this year. The Viper pedal go kart, the vintage Xootz Retro Racer and the JSF Urban Sprinter Electric Scooter will all be at the show with new additions to the range. A wide range of top licensed products from Star Wars to Disney will be on show.
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Funko Europe 020 3376 3223 www.funko.com
Hall 6 Stand N05
Licensed to thrill
Funko Europe is bringing along a broad range of exciting new products to Spring Fair, including its Pop! Vinyl figures, and other collectables, homewares, and plush. The company will also be showcasing its Loungefly range – a collection of licensed bags, purses, and accessories – an absolute must-see for all Spring Fair attendees. Anyone looking for fun ways to fill their kitchen with quirky items should look no further than Funko’s homewares range. The company will be exhibiting a vast array of both practical and eye-catching homeware, including mugs, teapots, storage tins and pizza cutters, spanning across licenses such as Star Wars, Marvel, and DC. Anyone who loves the Porgs from Star Wars: The Last Jedi, will love the Porg Cookie Jar, complete with sound effects. Loungefly is Funko’s most recent portfolio addition, and it reflects the brand’s pop culture centric ethos perfectly. Featuring eye-catching statement pieces from licenses such as Disney, Marvel, and Star Wars, this collection features microbackpacks, purses, handbags, accessories, and much more. An absolute must for any fashion-conscious Spring Fair visitors. Visitors will also get the chance to see a large selection of their distinctive Pop! Vinyl figures from some of the hottest licenses, including Star Wars, Harry Potter, and Marvel. Fans of TV, film, gaming, and sports have plenty of products to browse, including lines from Overwatch, Lord of the Rings, and Rick and Morty. Plush fans will also love Funko’s brand new Star Wars: The Last Jedi feature plush range. The plush are available in a multitude of sizes, and include Porgs, Praetorian Guards, droid BB-9E and more. Some even come with sound effects featured in the movie.
Amscan 01908 288500 www.amscan.co.uk
Hall 5 Stand J110-K119
Party people Party product suppliers Amscan International will be showcasing a variety of its latest ranges for 2018 across the costume, partyware and balloon categories. Amscan has expanded its fancy dress offering to include wonderful new additions such as adorable baby styles and licensed Disney Baby character outfits. These cute all-in-one outfits make a fantastic gift for little ones. Also new to Amscan’s dress-up collection are licensed The Very Hungry Caterpillar and Elmer the Elephant styles. These styles are perfect for Book Week in addition to other new generic styles including story book character and historical themes. Amscan has expanded its Halloween dress-up collection for 2018 to feature some delightfully frightful new designs available for tots to adults. Little ones will love the new Cute Ghost, Pumpkin, Monster and Spider outfit for one to two, two to three, and three to four years. For older children there is a fantastic choice of on-trend styles from new Day of the Dead-themed costumes, ever-popular zombies and even an inflatable pumpkin costume! As part of its licensed partyware collection, Amscan is excited to launch new Disney, Marvel and Star Wars party accessories. The ranges feature a great mix of co-ordinating decorations and fun party favours including much-loved characters Mickey and Minnie Mouse, Spider-Man and classic Star Wars. There is also an exciting new range of licensed character piñatas to complement existing party ensembles. Don’t miss Amscan’s new collection of Unicorn balloons, which make fabulous gift or party decorations. The range features an impressive Unicorn AirWalker balloon standing at 116cm high. New SuperShape balloons include Pastel Unicorn and Magical Unicorn. To complement the balloons a new coordinating partyware ensemble is available for 2018 featuring tableware, decorations, party favours and accessories. There will also be the opportunity to discover Amscan’s exciting new collection of decorator latex balloons on the stand by popular global brand Sempertex. The opportunities for creating stunning balloon displays are endless with this extensive range of colours and patterns. The range includes more than 600 items providing a comprehensive offering for balloon decorators. The Amscan stand will feature a selection of new items from its latest ranges from its collection of more than 12,000 items available for the UK market. The full ranges will be available to view in its new 2018 Everyday Party, Balloon and Costume Books.
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MEDIA DISTRIBUTION:
Annalisa Woods Commercial Director aw@inkgrp.com
For licensing opportunities, please contact:
Claus Tømming Managing Partner ct@inkgrp.com