13 minute read
Ergobaby
Ergobaby Launch NEW Omni Breeze
The new Omni Breeze baby carrier is the latest product to ful l Ergobaby’s commitment to supporting families with comfortable and innovative solutions in the joys and jobs of parenting. Breathability Breathability and air ow are paramount to Over 90% of comprising an outer ridge which supports a large air pocket and an inner micro mesh which enables quick and motivating power for parents meaning retailers should ensure they are conveying these bene ts to customers. consumers when choosing a carrier. Important for both keeping cool in warm weather, and to prevent overheating under layers in the winter, the carrier is made from easy air ow. This design also maintains a lowpro le, streamlined look and creates a The Omni Breeze lives up to Ergobaby’s reputation on this score. Padded, crossable shoulder straps are not only one in three parents rank “breathable” in their top three valued bene ts of a baby carrier. Designed to be the most breathable carrier on Soft Tech Mesh that gives soft, exible and comfortable feel. The lack of bulky padding allows baby and wearer to feel closer than ever and helps comfy to wear but allow easy adjustment between parents of di erent shapes and sizes, whilst the vented the market, the new Omni Breeze baby carrier provides parents with maximum air ow and maximum comfort. both baby and wearer parents to see and feel that their child is being carried in the correct position even more easily. lumbar support waistbelt helps spread baby’s weight comfortably and evenly, relieving pressure on wearers’ shoulders. Over 90% of the carrier is made from Soft Tech Mesh that gives both baby and wearer maximum maximum Comfort To keep babies happy, a padded head and neck support pillow cushions baby’s breathability. Superior air ow is achieved breathability. Comfort is the number one stated head, and chest tabs cradle newborns through the fabric’s innovative diamond shape importance and second highest for a closer, custom t.
Ergonomics
As awareness around conditions such as Developmental Hip Dysplasia grow, more and more parents are insisting on carriers that support baby ergonomically to ensure proper development. Like every product in the Ergobaby range, the Omni Breeze is ergonomic for both parent and baby, supporting baby in a hip-healthy “M” shape position, at all stages and in all positions, including outward-facing. All-In-One
Like all carriers in the Omni range, the Omni Breeze is suitable from birth (7lbs/3.2kg), without the need for an infant insert, all the way up to 45lbs/20kg, which babies typically reach at around four years old, and offers all four carry positions (front inward facing, front outward facing, hip carry and back carry), making it the ultimate all-in-one carrier. Convenience
The Omni Breeze is simple to use with a number of premium and innovative features making parents and carers’ lives easier: ■ High-tech sliders allow for easy switching from inward to outward facing (and back again) ■ Reflective stripes offer extra safety and security ■ Cleverly designed side pockets and removable pouch make organised storage easy ■ A tuck-away hood gives breast/ chestfeeding parents privacy, and baby weather protection ■ Dummy clip loops mean baby’s dummy or favourite friend can be attached to the carrier to prevent loss The ErgoPromise
Durability and longevity are in the top ve in stated importance for UK parents when considering which baby carrier to purchase. The Ergobaby OMNI Breeze Baby Carrier also comes with the brand’s 10-year guarantee, sending a clear message to parents all over the world that as their families grow, Ergobaby products will be there every step of the way. The ErgoPromise formalises what parents have known for years, the quality of Ergobaby carriers mean that they can still be relied upon even after years of use. A baby carrier that has experienced a lot, and endured even more, becomes an heirloom, carrying each family baby when their time comes. Designed for Life
To introduce the new design, Ergobaby are launching the multi-touchpoint “Designed for Life” campaign which explores the countless ways in which the Omni Breeze carrier opens the door to discovery and bonding. Miniature “portraits” of a day in the life of an Omni Breeze parent shows consumers how the next level of breathability and support will allow their family to embrace the adventures of everyday life with ease and enthusiasm. “Designed for Life” is the mechanics of airflow, it’s about parents introducing their little one to the things that bring them joy; about sharing their world and walking through those precious first years cuddled up close. Assets available on request. The Rest of the Ergobaby Range
The Ergobaby Omni Breeze joins a wide range of wraps and carriers that suit different parents’ needs across all ages and stages of development, along with a full complement of accessories. As well as baby carriers, Ergobaby also offer a range of sleep products suitable from newborn to eighteen months, change bags, nursing pillows, doll carriers for slightly older children, and the NEW Metro+ Compact Stroller, available now. Their products fit into families’ daily lives seamlessly, comfortably and safely; talk to your account managers today to find out more.
Contact Details:
For further information email: service@ergobaby.co.uk or account managers:
North - Ali Bentley South - Niki Lawrence abentley@ergobaby.co.uk nlawrence@ergobaby.co.uk
07852 154 342 07494 812 887
AAU US Carriers 2018 Ergobaby Brand Tracker 2020 Ergobaby Brand Tracker 2020
Feel the embrace
Ergobaby’s Embrace has been speci cally designed to keep newborns close.
The Ergobaby Embrace combines the softness of a baby wrap with the ergonomic comfort of Ergobaby’s awardwinning carriers.
Renegotiating the question of ‘wrap or carrier?’ with its distinctive design, the Embrace is able to carry babies from 3.2kg to 11.3kg (7lbs – 25lbs), whilst weighing just 480g itself and being able to compactly fold for easy storage. The spreadable shoulder strap option keeps the soft and stretchy Oeko-Tex Standard 100 Certi ed fabric taught around baby’s neck for a snug t, while the padded head and neck support cradles the newborn’s head.
www.ergobaby.co.uk
The carrying kind
Baby carriers and slings have continued to show a growth, perhaps more since the pandemic. There are many bene ts to using a baby carrier, sling or wrap, with a main focus on lifestyle as these give parents the freedom of movement with their little one when a pushchair or pram may not be ideal.
There are di erences between baby carriers, wraps and slings and the number of styles and sizes can be overwhelming for the consumer and this is a category where a good independent nursery retailer can really excel and demonstrate products and o er solid guidance to customers.
Here we highlight a number of options that are available to order now from some of the leading brands in this product category.
Easy wear system
The Boppy ComfyFit Carrier from Chicco encourages parent and baby bonding through a safe and secure, ready to use baby carrier that o ers both parent-facing and outward facing positions.
The unique design provides an easy way for parents to keep their little one close by, providing a bridge between a wrap and semi-rigid carrier. The Boppy ComfyFit can be adjusted to suit baby and parent, and is approved by the International Hip Dysplasia
Institute as a “hip healthy” product for further peace of mind. The stylish carrier o ers an ‘Easy Wear System’ meaning parents can simply click, strap and tie the carrier into place. To protect baby at all times, the central section, head and back support are padded for maximum comfort, guaranteeing a correct carrying position. The carrier is suitable for newborns of at least 3.5kg up to babies up to 15kg.
www.chicco.co.uk
Healthy way to carry
The YEMA from Cybex has been ergonomically designed for healthy development.
Promoting healthy development whilst making a bold statement, the YEMA baby carrier from CYBEX creates the perfect connection between parent and child. Thanks to its seamless adjustable seatpanel and headrest, the baby carrier grows with your child and is suitable from birth to two years (approx. 3.5kg - 15kg). The YEMA’s ergonomic design means it features three carrying positions – front parent facing, hip carry and back carry positions, providing unlimited mobility. Whilst the comfortable padded shoulder straps with optional cross or parallel function and soft waistbelt with security belt give lasting comfort and back support. The YEMA is available in gorgeous colours and materials including the stunning fashion collections.
www.cybex-online.com
Snazzy features
Introducing the new award-winning Ara Carrier by Red Kite.
This snazzy Carrier features a whole host of positions for you and your baby to provide the comfort and style you both need. Whether being facing the world ahead, nestled into you falling asleep on your chest or just wanting to watch the world pass by behind you, this carrier has it all.
With wide padded shoulder and waist straps to help you on your way. It’s time to strap up and embrace... The Ara Carrier!
www.redkitebaby.co.uk
Supportive, Comfy and Cosy
The Carramio from Clippasafe allows parents to keep baby close and snug with a carrier that’s as stylish as it is comfortable.
Designed to o er optimum comfort for baby and wearer, it features a lightweight, soft fabric lining to keep baby cool, with wide padded straps and lumbar support to spread the baby’s weight evenly across the wearer’s body. It also includes a detachable and washable dribble bib. The Carramio is a two-way carrier, so as soon as babies can support the weight of their own heads (at around three months) they can then face outwards and enjoy watching the world go by. The Carramio safely carries babies of 3.5kg to 9.0kg and meets UK & EU Safety Standards. It retails at £32.99 and is available in three colours – Black, Navy and Oatmeal.
www.clippasafe.co.uk
Coffee Break
Nursery Today takes a break to chat with Ergobaby’s UK and Ireland Marketing Manager Holly Brewer to nd out what’s currently trending in the carriers/sling product sector.
Do you feel we are currently experiencing an increase in popularity in the use of carriers/ slings?
As parents become more and more time poor, the benefits a carrier can offer them are becoming an even more attractive proposition. Perhaps the most well-known advantage of babywearing is how it strengthens the bond between parent and baby, but the overall benefits go far beyond this, babywearing aids in baby’s development, both physically and emotionally. There are practical benefits too, parents or caregivers are able to be ‘hands-free’ while baby is in the carrier which allows them to navigate other tasks more easily, such as caring for another child, or maintaining their own needs. Babywearing allows parents to more easily explore where strollers are rendered impractical, while babies get to discover their new world from the safety and comfort of their parents’ body. Another practical benefit is that many carriers allow breast/chestfeeding to be done on the go, and discreetly too, if parents want to be covered up. As an added bonus, breastmilk production is also boosted with close contact with baby.
We are also seeing a marked increase in popularity of hybrid products that renegotiate the question that many parents ask: ‘should I buy a wrap or carrier, or both?’.
What do you feel consumers are looking for with regard to baby carriers?
A baby carrier having all the features parents are looking for is the highest motivating power for UK parents so it’s vital that retailers convey the key features of various models to their customers to help them decide which carrier is the best fit for their family. The option for baby to face outwards is growing in popularity, with 68% of UK parents stating that front facing outwards capability is a “must have” feature for a baby carrier. It is vital that retailers stock carriers that offer this position ergonomically, particularly as education around Developmental Dysplasia of the Hip (DDH) grows.
Comfort is the number one stated importance and second highest motivating power for parents meaning it should be high on retailers list of priorities when choosing which carriers to stock. Where consumers cannot try carriers on in-store it is important that retailers convey their comfort credentials in other ways such as video demos or Q&A sessions on social media. Breathability and airflow are becoming more and more important to consumers when choosing a carrier as innovation in this segment increases. Important for both keeping cool in warm weather, and to prevent overheating under layers in the winter, one in three parents rank “breathable” in their top three valued benefits of a baby carrier. Designed to be the most breathable carrier on the market, Ergobaby’s new Omni Breeze baby carrier provides parents with maximum air flow and maximum comfort.
What type of benefits are there for retailers who stock these products?
With 60% of UK parents owning at least one type of carrier, retailers can’t afford to miss out on this lucrative opportunity. As education around the benefits of babywearing grow, more and more parents see carriers as a must-have item.
Mamas & Papas Launch Airo
Say hello to the Mamas & Papas brand new Airo pushchair, their most portable pushchair ever. It packs up tight and travels light.
In the car, on the plane or in your favourite co ee spot, getting out and about with baby is easier than ever with the brand’s lightest ever pushchair. The super-slim Airo will have you gliding through city streets and tight spaces, then folding it up quickly using just one hand when it’s time to travel or store it away at home. It’s so compact that it’ll tuck neatly into car boots and footwells, luggage racks and overhead compartments and can even be worn as a backpack when baby wants a toddle in the park.
Perfect from birth and for growing toddlers, the Airo’s seat sits fully upright so baby can watch the world without a fuss, then lies at when its naptime. And with a snug liner, extra padding and luxurious fabric, those snoozes will be even cosier. When the sun shines the breathable fabric will keep baby nice and cool, and it’s even machine washable – so there’s no need to worry about spillages on-the-go. Other features include adjustable handle height positions, and easily adjustable straps with the quick 5-point harness.
Available with easy t new-born pack (sold separately)
To order the Airo, get in touch with Mamas & Papas using the details featured on this page: Now available in store and online. For further information contact: +44 (0) 7977 146567 airo@mamasandpapas.com www.mamasandpapas.com
