cover story Ergobaby
Ergobaby Launch NEW Omni Breeze The new Omni Breeze baby carrier is the latest product to fulfil Ergobaby’s commitment to supporting families with comfortable and innovative solutions in the joys and jobs of parenting. Breathability Breathability and airflow are paramount to consumers when choosing a carrier. Important for both keeping cool in warm weather, and to prevent overheating under layers in the winter, one in three parents rank “breathable” in their top three valued benefits of a baby carrier. Designed to be the most breathable carrier on the market, the new Omni Breeze baby carrier provides parents with maximum air flow and maximum comfort. Over 90% of the carrier is made from Soft Tech Mesh that gives both baby and wearer maximum breathability. Superior air flow is achieved through the fabric’s innovative diamond shape
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nursery today
Over 90% of the carrier is made from Soft Tech Mesh that gives both baby and wearer maximum breathability.
comprising an outer ridge which supports a large air pocket and an inner micro mesh which enables quick and easy air flow. This design also maintains a lowprofile, streamlined look and creates a soft, flexible and comfortable feel. The lack of bulky padding allows baby and wearer to feel closer than ever and helps parents to see and feel that their child is being carried in the correct position even more easily.
Comfort Comfort is the number one stated importance and second highest
motivating power for parents meaning retailers should ensure they are conveying these benefits to customers. The Omni Breeze lives up to Ergobaby’s reputation on this score. Padded, crossable shoulder straps are not only comfy to wear but allow easy adjustment between parents of different shapes and sizes, whilst the vented lumbar support waistbelt helps spread baby’s weight comfortably and evenly, relieving pressure on wearers’ shoulders. To keep babies happy, a padded head and neck support pillow cushions baby’s head, and chest tabs cradle newborns for a closer, custom fit.
