Allison Baby

Allison Baby enjoys another year of success

We were all glad to see the back of 2021 – the pandemic was continuing to rumble on, bringing with it wave of difficulties for many sectors. Despite the challenging times, Allison Baby, parent company of Joie, Nuna and Graco, was pleased to record its seventh consecutive year of growth with sales targets exceeded. The company moved forward into 2022 with confidence – and despite a fresh set of challenges has successfully launched a wide selection of new products this year.

Joie calmi T he jewel in the crown on the Joie 2022 launches has to be i-Prodigi. As advocates of extended rear facing, Joie has taken it’s time to ensure its exclusively rear facing to 22.5kg seat, hits every mark in terms of design and safety.

Engineered for safety and crafted for comfort, the i-Prodigi comes with the highly regarded Swedish Plus Test certification and is installed with simple to use ISOFIX connectors, while the extended weight, 5-point harness will comfortably fit children up to 22.5kg.

Following on from the success of the launch of Joie Signature in 2021, the brand has expanded the collection to include the new Encore Spinning System. Centring around the spinnable i-Base Encore, this system offers parents the chance to tailor their child’s travel solution to meet their lifestyle. Newborn options include the recently updated version of the award winning i-Level, the i-Level Recline, as well as the all new calmi R129 – Joie’s first ever lie flat car cot.

This luxurious lie flat car cot from Joie will let your little one travel in the height of safety and sophistication. Tested against the tough R129 standards, the calmi R129 provides increased side impact protection by positioning baby’s head at the safest point in the vehicle.

Calmi R129 keeps babies in the safest, 180o ‘lie flat’ position and has a cosy insert to keep newborns properly positioned at all times, supporting little necks and spines, keeping them safe during longer journeys whether in the car or out for a stroll.

The end of 2021 saw Joie launch its Pure Joy campaign. The campaigns aim was to communicate the many ways that Joie is working towards a more sustainable future through its practices and processes.

Joie has also been continuing its work with Variety and Variety Golf, cementing this long held relationship by donating over £400,000 for 13 Sunshine Coaches in support of children’s charities. Allison Baby’s Managing Director, David Welsh, said: “As a brand, children are at the heart of everything we do, so this is a great way for us to be able to give something back to the communities that have supported us throughout the years.”

Within the Allison Baby group is Nuna, the premium brand in the collection. This range of high-end products uses only premium grade materials for a luxury finish that is becoming increasingly popular with consumers.

Nuna has continued to go from strength to strength, with a carefully selected range, based on its brand ethos; Simple, Practical, Stylish. Using high quality materials, which are rigorously and independently tested to ensure they are better for baby, has seen Nuna achieve many accolades including Red Dot Awards for outstanding design across the range. Their products have also achieved Green Guard certifications meaning products are scientifically proven to meet some of the world’s most rigorous third-party chemical emissions standards and are certified to not contribute to indoor air pollution or chemical exposure.

The Next system, which launched late 2021 has now become an extremely popular solution for parents and the brand will shortly launch the mixx next generation arra bundle.

The addition of this bundle will increase the options available to the consumer, giving them the choice of an infant carrier that best suits their needs and lifestyle - from the pipa next for isofix or seat belt installations, to the arra next for on the move reclining or the cari next, for a completely lay flat option, which is great for longer journeys and uninterrupted snoozing.

The latest product to the Nuna range, the TRVL stroller, has been extremely well received by consumers and retailers. This luxury, lightweight stroller self-folds into a super-compact, free-standing package, giving convenience and mobility in abundance, perfect for when out and about town or exploring far-away places.

This year Nuna has continued to extensively invest in its retail partners, with a focus of increasing instore presence. The brand now has more displays than ever throughout its retail partners and will be continually looking to grow this throughout the rest of this year and beyond.

Completing the Allison Baby group, Graco is continuing on its upward trajectory, reinforcing its position in the UK market as a brand that produces feature rich gear at great value for money with no compromise on quality or safety.

In the past month, Graco launched their Home & Away campaign, that focuses on keeping parents covered over the summer whether they are out and about on an adventure with their little ones or relaxing at home. To make sure this information is easily accessible, Graco have launched a micro site full of parent-to-parent tips and baby gear recommendations. The aim is to reassure new and experienced parents that life with a young baby doesn’t have to be stressful. As part of this campaign, Graco launched FoldLite: their newest and most lightweight travel cot. FoldLite makes light work of packing and its 2-way fold and super space saving qualities mean that overnight trips are a doddle.

Allison Baby Ltd.’s Managing Director, David Welsh said: “As a group we have adapted to the everchanging logistics challenges and rising costs to ensure that all of our retail partners have a level of consistency when it comes to stock availability and competitive pricing.

“This has allowed Allison Baby to secure continued year on year growth and this in turn means we are able to continue investing in strong advertising campaigns as well as ensuring our strong innovations for new products like the Joie Encore Spinning System and the Nuna Next System. Our brands will be taking part in several of the year’s upcoming baby shows, notably the trade show at Harrogate, and we look forward to seeing everyone there in October.”

“As a group we have adapted to the ever-changing logistics challenges and rising costs to ensure that all of our retail partners have a level of consistency when it comes to stock availability and competitive pricing.”

David Welsh, Managing Director

Nuna TRVL Stroller

www.joiebaby.com www.nunababy.com www.gracobaby.com

Graco FoldLite