Cover Story Alison Baby
Allison Baby enjoys another year of success We were all glad to see the back of 2021 – the pandemic was continuing to rumble on, bringing with it wave of difficulties for many sectors. Despite the challenging times, Allison Baby, parent company of Joie, Nuna and Graco, was pleased to record its seventh consecutive year of growth with sales targets exceeded. The company moved forward into 2022 with confidence – and despite a fresh set of challenges has successfully launched a wide selection of new products this year. Joie calmi
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nursery today
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he jewel in the crown on the Joie 2022 launches has to be i-Prodigi. As advocates of extended rear facing, Joie has taken it’s time to ensure its exclusively rear facing to 22.5kg seat, hits every mark in terms of design and safety. Engineered for safety and crafted for comfort, the i-Prodigi comes with the highly regarded Swedish Plus Test certification and is installed with simple to use ISOFIX connectors, while the extended weight, 5-point harness will comfortably fit children up to 22.5kg. Following on from the success of the launch of Joie Signature in 2021, the brand has expanded the collection to include the new Encore Spinning System. Centring around the spinnable i-Base Encore, this system offers parents the chance to tailor their child’s travel solution to meet their lifestyle. Newborn options include the recently updated version of the award winning i-Level, the i-Level Recline, as well as the all new calmi R129 – Joie’s first ever lie flat car cot. This luxurious lie flat car cot from Joie will let your little one travel in the height of safety and sophistication. Tested against the tough R129 standards, the calmi R129 provides increased side impact protection by positioning baby’s head at the safest point in the vehicle.
