The Nursery Store’s Managing Director, Christy Foster this month re ects on the success so far with their rebrand, looks back on the Harrogate Nursery Fair and her views on how Black Friday has evolved.
Pramland’s John Barker is re ecting back at his time at Harrogate together with products he found of interest.
The stroller market just got a signi cant upgrade with the launch of the Oyster Gravity+ Stroller by BabyStyle. Set to hit stores before the end of 2024, this new model marks the third generation of the popular Oyster stroller series.
Business was brisk on the Chicco stand
Clair de Lune welccomed visitors across the 3 day event
The team at BabyStyle were kept busy across the 3 days
editor’s letter
Welcome to the November issue where we cover a host of product categories, including Wheeled Goods, Mattresses and Bedside Cribs. Of course, we also bring you a round-up of what can only be described as a success – the 2024 Harrogate Nursery Fair. The show organisers promised halls full of nursery products and leading nursery brands and I’m confident that if you were among those who visited the show you would agree that it certainly didn’t disappoint!
As our only UK trade event the show represented a great opportunity for like-minded people in the nursery industry to get together, network and of course see what’s new and trending in our sector.
During the show visitors were able to wander the five halls of Harrogate, which were all brimming with products, experience hands-on demonstrations, see new product launches, run through ranges and of course have important trade related face-to-face conversations.
You’ll find our review of the show starting on page 35 where we highlight products of interest and find out what exhibitors thought this year together with their most
memorable moments of the show. We also caught up with Baby Lady’s owner Debbie Homer-Davis (page 44) and Natural Baby Shower’s Director Victoria Hampson (page 49) to gain their insights as a visitor to this year’s event.
Harrogate was also the home to the coveted BANTAs (sponsored by Nursery Today) and Concept & Innovation Awards. As a judge for both of these awards I would like to extend my congratulations to the winners. Did you get a chance to see the winning products while at the show? If not, turn to the BPIA article starting on page 10
where you can view the list of winners.
Among the pages of this issue, you will also find articles of interest. Pippeta take time out to proffer great advice you can pass on in-store to your customers when we look at new mums about to embark on their breastfeeding journey (page 12), while over in our mattress feature on page 24 Prestige Sleep explains why at the heart of their business is their drive to create the very best products when we look at this category and on page 26 Nursery Connections Product
Design Assistant, Jordana O’Rourke explains the importance of safety testing in cot mattresses.
Over on page 34 we catch up with Shnuggle founders Adam and Sinead Murphy to find out how the business has grown over the years and what the secret is to their success as they celebrate their 15th anniversary. You will also find on page 50 an interview with CYBEX’s Key Account Manager and Baby Carrier Specialist, Ali Hamilton discussing the recent launch of their COYA carrier.
Finally, you will have noticed our Front Cover hero this month is BabyStyle featuring their newly launched Oyster Gravity+ which offers a versatile, all-in-one solution from birth for parents looking for convenience, comfort and affordability, complimented with modern luxurious fabrics. If you didn’t get the chance to see this at Harrogate simply turn to page 8 where you can find out more. Oh and of course a huge congratulations to BabyStyle on turning 25 and to celebrate transformed their infamous gin bar into a champagne bar at Harrogate, offering a luxurious experience for attendees as they toasted to 25 years of innovation and growth. I’m certain that (including team Nursery Today) everyone would like to extend a thank you to you for your wonderful hospitality.
Celebrating BabyStyle’s 25th Anniversary at Harrogate
Nursery Today’s Claire Naish catching up with Pramland’s John Barkr during Venicci’s Harrogate Cocktail Hour
Cosatto Invests in Advanced IOSH Training
Renowned for its vibrant designs and commitment to “saving the world from boring baby stu ,” Cosatto is elevating the standard for car seat safety following an intensive training initiative.
Recently, the brand welcomed the Institute of Occupational Safety and Health (IOSH) to their Bolton Head Quarters to conduct an advanced safety training programme. This hands-on session, led by Julie Dagnall, Director of Car Seat Safety Ltd., aimed to bolster Cosatto’s rigorous safety protocols and establish best practices that will set a new benchmark in the child safety industry.
This exclusive team training session covered a wide range of critical areas, including product safety, customer education, and quality assurance, ensuring that every step in Cosatto’s design and manufacturing aligns with the latest industry regulations. Participants gained in-depth knowledge on topics like regulatory standards, car seat testing, compatibility with various vehicles,
and customer needs, equipping the team to drive Cosatto forward as a leader in car seat safety.
Andrew Kluge, Founder and Executive Chairman of Cosatto shared his vision behind the investment:
“Our products are recognised for design and standout aesthetics, but safety is always our highest priority. We’re honoured when parents choose our car seats for their children, so it’s crucial that our safety measures go above and beyond UK and European standards. This training empowers our team and enhances their passion for our brand and mission. It’s this investment in our people that will help us continue to lead in car seat safety innovation.”
Cosatto looks forward to an exciting 2025, with plans for new product unveilings, partnerships, and continued investment in safety excellence that will fortify its position as an industry leader in car seat safety.
For trade enquiries email steve.birds@cosatto.com or for more information go to www.cosatto.com.
Outstanding ADAC result for Doona
Doona, the innovative brand renowned for its forward-thinking approach to on-the-go family solutions, is thrilled to announce that the Doona i Car Seat & Stroller, with its matching ISOFIX base, received a top rating of 1.7 in the prestigious 2024 (autumn) ADAC Child Car Seat Test. The recent test result highlights Doona’s commitment to safety, comfort, and convenience for both parents and children worldwide.
www.doona.com
The anniversary Kids’ Time - February 2025!
Targi Kielce will feature a multitude of strollers, car seats, toys, clothes and other accessories for children and parents!
Three days packed with surprises, unique events and presentations of a wide range of products for children and parents; this is a nutshell presentation of the 15th International Kids’ Time expo. 25 to 27 February 2025 - save the date for KIDS’ TIME. The Targi Kielce show will bring together the largest producers and distributors of toys and children’s products from around the world. The anniversary expo will include birthday accents and numerous attractions for all participants.
Kids’ Time - premieres and new products for the child products and services business sector
The International Fair of Toys and Products for Parents and Children Kids’ Time is Poland’s largest and fastest-growing B2B expo for the child products and services business sector. Kids Time is one of the leading events in this sector in Europe. Several hundred exhibitors, including several dozen foreign companies, return to Targi Kielce; a large group of producers of strollers, car seats and restrainers, toys, clothes and other accessories for children and parents will put the best foot forward at the expo. – The event attracts approximately 5,000 visitors from nearly 50 countries every year; the exhibitors’ milieu keeps growing. The following year’s event will host regular exhibitors and companies returning to us after several years’ break. Every year, we also welcome debutants who will be present at next year’s expo, according to the Kids’ Time expo manager, Aldona Matla. The February event has been held for over 15 years; the show is an ideal opportunity for companies to present a wide range of products, including the latest collections, innovative solutions and technologies, to a wide range of industry insiders, a perfect target group. The Kids’ Time has hosted many premieres, thus visitors gain access to the latest products before they are officially available in the market. The companies milieus is extensive, it is worth mentioning e few brands: Playmobil, Wader, Marioinex, Dumel, Mattel, MZ Toys, Cobi, CzuCzu, and Nasza Księgarnia. Access to thousands of products in one place makes it possible for distributors and stores to conclude lucrative contracts, which boost the sales offer attractiveness.
A grand celebration of the 15th Kids’ Time Expo
– Next year’s Kids’ Time will be unique in many respects. We have lots of surprises in the pipeline; these target both February expo participants and those using our social media channels. We want to surprise the participants, so I encourage you to follow our online profiles. Aldona Matla, the expo project manager, adds. According to the Expo organisers, the anniversary materials will offer a trip back in time to the beginning of Kids’ Time. Recollections of companies associated with the show from the very beginning and many other surprises are in the pipeline. Kids’ Time - the platform for the children’s sector companies’ development
Join the KIDS’ TIME and embark on your journey through the fascinating world of children’s innovations and practical articles for parents. For fifteen years, the event has attracted representatives of the children’s industry from all over the world. Now, KIDS’ TIME has advanced to become one of the most important meeting platforms. The beginning of each year has been marked as the meeting time in business calendars. Establishing and maintaining business relationships between exhibitors and visitors strengthens the market players and boosts companies’ development. The expo presence means access to the latest products and the most important players in this sector. The Business Forum, which has been organised for years, guarantees knowledge and insight into current trends. The presence of foreign journalists and merchants participating in the Hosted Buyers program opens up new opportunities and directions of development. This year, several dozen foreign representatives of the children’s industry from countries such as Spain, Italy, Qatar and the United Arab Emirates made the most of the programme.
Who will receive the next Kids’ Time Star statuettes?
An essential point of the Kids’ Time agenda - the prestigious Kids’ Time Star competition results are announced at the expo KIDS’ TIME is a perfect place to present toys and products for children and parents, to show strengths and competitive advantages. – Last expo showcased many interesting and innovative products; these were awarded Kids’ Time Star statuettes. This award is the quality seal and I am convinced that the next show will see even more innovative, great products - adds Aldona Matla. KIDS’ TIME star has already become popular; the competition recognises the best, the most interesting and the most innovative products; The competition welcomes both market-entrants and products which already enjoy a well-established position. Previous expo winners and awarded products can be found on the Kids’ Time website www.kidstimestar.pl.
The event, crafted around the child products and services business sector, will be held from 25 to 27 February 2025 at Targi Kielce. Detailed information and registration are available on the website - go to www.kidstime.pl.
Join Kids’ Time and celebrate with them! www.kidstime.pl
Thule becomes ADAC test winner
Thule Car Seats will launch in the UK on 14 November 2024 and are proud to announce the Thule Maple (Stage 1 Car Seat) and Thule Alfi (Isofix base) have been awarded the test winner in the prestigious ADAC test.
Securing the best child car seat in the test with an ADAC rating of 1.6 is the Thule Maple infant car seat + Alfi Base for children up to around one year old (Click HERE to view results). Just behind with a score of 1.7 is the Doona i infant car seat + Doona i Isofix Base, which is approved for a body height of 40 to 85 centimetres and is therefore suitable for children up to around one and a half years.
Nine infant car seats were tested this time, seven of which scored ‘good’. The top group with Thule Maple + Alfi Base (grade 1.6), Doona i + Doona i Isofix Base (grade 1.7), Besafe Go Beyond + Beyond Base (grade 1.8) and Britax Römer Baby-Safe Core (grade 1.8) even scored an A before the decimal point and did not show any weaknesses in any of the test criteria, meaning that they were at the forefront in terms of safety, handling, ergonomics and the assessment of harmful substances.
The test winner Thule Maple + Alfi Base has an Isofix base on which the seat can be mounted easily and stably. To improve comfort for the baby, the backrest can be adjusted to a flatter position outside the car. The seat is part of a modular system in which different child seats can be attached to the same Isofix base and is even approved for use in certain aircraft. It is advisable to clarify whether the child seat can be used when booking the flight.
An Exciting New Chapter Ahead for the Green Sheep Group
Global growth, a number of significant internal promotions including a new CEO, and some truly iconic product launches is certainly making for an exciting year ahead for fast growing nursery brand, Green Sheep Group (GSG).
As a leader in babies’ bedtime, GSG is embarking on a positive new chapter with its new CEO, Paul Maurice heading the flock. As one of the original co-founders, stepping into this role has been a natural development for Paul, who has been integral in the business since it started in 2006.
Surrounding himself with a like-minded, driven team, Paul has recently confirmed a number of significant internal promotions to join him alongside long-standing board members David Wood (Executive Chairman) and Rosie Pritchard (Sales Director). Newly appointed Lianne Bishop (Finance Director), Jamie Jillard (Marketing Director) and Joshua Worrad (Product Director), all share a commitment to the brand’s values and ambitions.
Speaking about the next chapter for GSG, Paul Maurice CEO said…. “It’s such an incredibly exciting time at GSG. It’s been so refreshing taking the business back to its roots, with a focus on the basics that have made the business flourish over the last 17 years; innovative products and exceptional brands – delivered by a lean, talented, ambitious team, moving quickly and of course, having a lot of fun on the way. The team have achieved so much in the few months since the changes, but there is so much more to come… watch this space.”
It’s been an exciting (and very busy) few months since we rebranded from Online4Baby to The Nursery Store, and I’m thrilled with the journey we’ve embarked on so far. Our internal teams have worked tirelessly to bring this new identity to life, ensuring every aspect reflects our brand’s values. From email campaigns and social media to the content we create, our efforts have been focused on resonating more deeply with our
audience—and it’s working! The reception has been overwhelmingly positive.
Both our brand partners and customers have shown huge enthusiasm for the rebrand, and it’s opened the door to so many exciting opportunities. We’re already seeing the impact, but the best part is we’re only just getting started!
One of the highlights of this transformation was my recent visit to the Harrogate Nursery Fair with Jenny, Zaira,
Retail matters
The Nursery Store’s Managing Director, Christy Foster this month reflects on the success so far with their rebrand, looks back on the Harrogate Nursery Fair and her views on how Black Friday has evolved.
Both our brand partners and customers have shown huge enthusiasm for the rebrand, and it’s opened the door to so many exciting opportunities. We’re already seeing the impact, but the best part is we’re only just getting started!
and Zoe from our buying and branding teams. This event is always a fantastic opportunity to strengthen relationships with our existing partners and establish new connections. Over the course of the show, we discussed plans for the year ahead with them, focusing on how we can continue to innovate.
These conversations always energise me, as they’re about looking forward — finding new ways to support families, whether through product development or by enhancing the customer experience. It’s inspiring to collaborate with brands that share our commitment to making parenting easier and more enjoyable.
While the Harrogate Nursery Fair is about future planning, November brings a more immediate focus: Black Friday. Over the last few years, we’ve noticed the way Black Friday has evolved. Customers now expect sales to start earlier, which is why we’ve aligned our approach to offer Black Friday deals throughout the entire month. For many families, this extended period provides the flexibility they need to plan their budgets, find the best deals, and shop at their own pace. We understand how important that flexibility
is, especially for young families managing tight budgets around the holiday season. It’s not just about offering great deals— it’s about creating a stress-free, enjoyable shopping experience for them.
As we dive into the holiday season, it’s hard not to start thinking about the year ahead. With Christmas just around the corner, and 2025 on the horizon, I’m excited about what’s next for The Nursery Store. The past few months have been a whirlwind, but with the support of our customers and partners and my incredible team, I know we’re heading in the right direction. We’ve got a lot of exciting projects in the pipeline, and I’m confident that 2025 will bring even more growth, innovation, and opportunities to support families across the UK.
Christy Foster, Managing Director
BabyStyle Unveils the All-New Oyster Gravity+ Stroller:
A Game-Changer for Budget-Friendly Family Travel
The stroller market just got a signi cant upgrade with the launch of the Oyster Gravity+ Stroller by BabyStyle. Set to hit stores before the end of 2024, this new model marks the third generation of the popular Oyster stroller series.
Following in the footsteps of the well-loved Oyster Zero Gravity, the Oyster Gravity+ o ers a more versatile, all-in-one solution from birth for parents looking for convenience, comfort, and a ordability, with modern, luxurious fabrics for just £379. For families seeking a complete travel system, BabyStyle is also o ering a competitively priced bundle at £599, which includes the stroller, carrycot, car seat, and car seat adaptors.
A Revolution in Folding Convenience
At the heart of the Oyster Gravity+ is its revolutionary gravity fold mechanism, designed to simplify life for busy parents. With just a quick click and tap of the foot pedals, the stroller folds itself into a compact, free-standing position, e ortlessly combining convenience with practicality. Weighing just 9.5kg, the lightweight design makes it a breeze to handle, whether you’re lifting it into the car by its luxury carry handle, carrying it upstairs, or
storing it at home. The blend of its ultra-lightweight frame and automatic fold ensures that the stroller is always ready to keep pace with the demands of family life, wherever you go.
Designed for Every Stage of Parenthood
One of the most appealing aspects of the Oyster Gravity+ is its adaptability. The stroller is suitable from birth with its lay- at seat, it’s also compatible with the Oyster Carrycot and the Oyster Capsule Infant Car Seat, transforming it into a complete travel system. Whether you’re looking for a parent-facing setup for a newborn or a world-facing position for a curious toddler, the Oyster Gravity+ has you covered. Plus, the ability to fold the stroller with the seat still attached adds another layer of convenience—perfect for families juggling multiple tasks.
Practicality in Every Detail
Safety is a top priority for BabyStyle, and the Oyster Gravity+ doesn’t disappoint. The stroller includes a
magnetic buckle on its ve-point harness, making securing your child quick and straightforward. The easy-to-adjust harness height ensures that the stroller grows alongside your child, and with a one-hand seat recline and adjustable calf rest, comfort is always at your ngertips.
Other practical features include all-round suspension for a smoother ride, puncture-free tyres, and lockable swivel front wheels that allow you to navigate any terrain with ease. The stroller also includes a spacious 5kg shopping basket for carrying your essentials, a ip- op-friendly brake, and a removable gated bumper bar for added safety and convenience.
Luxury Comfort
BabyStyle hasn’t compromised on comfort or safety with the Oyster Gravity+. Featuring deluxe fabrics, the range includes an extendable UPF 50+ canopy to shield your little one from harmful UV rays while the ventilation window keeps air ow in check, ensuring your child stays cool and comfortable. For colder months, parents can keep their children warm with the matching Oyster Gravity+ Footmu .
Users will also appreciate the thoughtful details that add a premium touch to the stroller’s design, like the hand-stitched leatherette handlebar. The Oyster Gravity+ even includes built-in hooks for accessories such as the matching Oyster Backpack or Bottle Holder, providing extra functionality for on-the-go storage.
Complete Travel System and Customisation
For those seeking an all-in-one solution, combining luxury and a ordability, BabyStyle o ers the Oyster Gravity+ as a complete travel system package. This bundle includes the stroller, the Oyster Carrycot, the Oyster Capsule Infant Car Seat, and multi-car seat adaptors for just £599 - everything families need for their baby from birth to 22kg. Consumers can upgrade their package for just an extra £100, to include the ISOFIX Base.
In addition, BabyStyle o ers a range of coordinating accessories, including the Oyster Backpack and Footmu , enabling families to customise their stroller with both style and practicality. Also, new to the collection is the Oyster Carrycot Stand, designed for use at home and e ectively replacing the traditional Moses basket. This thoughtful addition allows for the e ortless transition from outings to a cosy, secure sleeping environment for their little ones at home.
Premium Oyster Colourways
Available in four sophisticated colours, in signature fabrics - Black Olive, Carbonite, Mink, and Stone - the Oyster Gravity+ Stroller is sure to capture the attention of style-conscious parents. From its sleek design to its practical features, this stroller at just £379 is truly a game-changer for modern families seeking both functionality and air.
The Oyster Gravity+ Stroller from BabyStyle is more than just a stroller - it’s an all-in-one solution designed to make parenthood easier. With its revolutionary gravity fold, adaptable travel system, and thoughtful luxury details, this stroller o ers everything users need, from newborn to toddler. BabyStyle has once again
proven that you don’t have to compromise on quality or features when looking for an a ordable option. Expect this stroller to be a favourite among UK families when it arrives in stores later this year.
info@babystyle.co.uk www.babystyle.co.uk
www.b-p-a.org
If your company is a member of the BPIA and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.
Concept & Innovation Award winner announced
The Baby Products Industry Association announced the winner of its 2024 Concept & Innovation Award at Harrogate International Nursery Fair in October. June Pennykid and John Suttie were presented with a trophy and prize of free legal advice from sponsor Sara Ludlam of law firm Brabners; and Marc Hardenberg, chair of the BPIA.
Their product The Home System by Penny+Kids is an innovative concept in modern nursery furniture which grows and evolves with the child from a moses basket, to a high chair, a junior chair, a play pen/cot, and a pre-school play table and chair. This is a beautifully crafted solid wood structure using natural materials which become part of a stylish family home.
The three runners up were Allan Ireland Park with Baby By U, A multi-function baby chair, bassinet, lounger & rocker with castors to move it from room to room to ensure constant supervision; Jacqui Nancey with Easi-breather colic relief baby mattress - a comfortable, ergonomically designed and perhaps controversial baby-friendly mattress for newborn babies aged zero (0-6) to six months of age; and Thomas & Peter Hearn with the Foot Swing - designed to provide enhanced leg support to young children in a CRS, reducing discomfort, and improving overall child safety and well-being during car journeys.
BANTA Winners 2024
The Baby Products Industry Association BPIA announced the winners of the 2024 Baby and Nursery Trade Awards (BANTAs) at Harrogate International Nursery Fair. Full details of Highly Commended and Winners can be seen on the website at www.b-p-a.org
The winner of Best New Product - Axkid with Axkid Up car seat will receive a fabulous prize of a free 3D & Augmented Reality for the product, courtesy of ARkid.
The results are as follows:
TRAVEL
Winner
My Babiie Ltd - MB450i 3-in-1 Travel System
Judges’ comments: “A stylish travel system offering a high-quality finish and great value for money.”
TECH
Winner
Chillax - Giraffe Clip 5” Smart Video Baby Monitor
Judges’ comments: “Good quality features large display, easy clasp to attach so very portable and not expensive.”
FURNITURE
Winner
BabyStyle UK Ltd - Oyster Wiggle Crib
Judges’ comments: “A fantastic sleep-time solution with built-in technology at a great price.”
IN THE NURSERY
Winner
The Red Kite Baby Co Ltd - Red Kite Sway Swing
Judges’ comments: “On trend contemporary design to complement modern lifestyles and offering fantastic value for money.”
BABY ESSENTIALS
Winner
Hong Kong Lute Technology Co Ltd - MomCozy Mobile Flow™
Hands-Free Breast Pump
Judges’ Comments: “A great hands-free, portable pumping solution for breast feeding mums.”
TOYS AND EDUCATIONAL
Winner
Halilit - Taf Toys - My First Busy Book
Judges’ Comments: “Fantastic interactive toy with engaging features perfect for little hands.”
BEST NEW PRODUCT
Winner
Axkid - Axkid Up
Judges’ Comments: “A smart new, adaptable high back booster easily adjustable for a growing child.”
Member Profile
British Baby Box has been a member of the BPIA for several years. Sarah Simons and Susan Purse, founders and directors of the company, are great advocates for the trade association. We asked Sarah a little bit more about British Baby Box and why she believes that being a member of her industry trade association is valuable to her business.
What is your business – and what is your best-selling product?
British Baby Box is a company dedicated to providing parents with a safe, sustainable, and practical baby sleeping solution. Our best-selling product is the British Baby Box itself, a beautifully designed, safety-tested Baby Box that includes a mattress, designed as a safe sleeping space for newborns (BS 11130:2021). The product is inspired by Finland’s Baby Box tradition, helping ensure a secure sleeping environment while offering practicality for parents.
Where are you based and how big is your team?
We are two mums based in Essex. We collaborate with a wide network of suppliers, designers, and customer support specialists to maintain the highest standards for our Baby Boxes and customer service.
How long have you been a member of the Baby Products Industry Association?
British Baby Box has been a proud member of the Baby Products Industry Association for several years. Our membership has helped us stay informed about industry trends and standards, benefiting our business operations and Baby Box offerings.
What was your main reason for joining?
We joined the Baby Products Industry Association to ensure that our Baby Boxes meet the highest safety and quality standards, and to be part of a community that advocates the well-being of babies and parents. Additionally, the networking opportunities and access to industry insights have been invaluable for our growth.
Do you participate in any of the Association’s committees and if so so, what?
Whilst we aren’t currently active on any of the BPIA committees, Sarah is a BSI member, working on CW1. We are always open to participating in the future to contribute to discussions around safety and innovation within the baby products industry.
Do you use any of the free services provided (business support helpline, Trading Standards partnership, technical support etc)?
Yes, we have used several of the Association’s services, including Trading Standards and technical support. These services have been crucial to maintaining the high standards we are known for.
Since joining the Association, what has been the main benefit of membership?
The main benefit of being a member has been the access to a wealth of industry knowledge and networking opportunities, allowing us to stay ahead of industry trends and collaborate with like-minded businesses. This has helped us innovate and continuously improve our offerings to meet customer needs.
Tell us one interesting fact about you or your business that would surprise your industry colleagues.
The BBC contacted us at the beginning of our journey and wrote an article called “why do babies sleep in carboard boxes?”. This article has now been reshared over 18 million times and it remains as one of the most read Toddlers & Babies articles!
Sarah Simons (left) and Susan Purse (right) pictured with Julie Milne and Christine Scippo of the BPIA at the recent Harrogate international Nursery Fair
Thinking of stocking Pippeta? Let us help you help mums.
Worried about selling breastfeeding products? Pippeta’s team of breastfeeding experts, provide all the knowledge and support you need to guide your customers.
Supporting Mums on Their Breastfeeding Journey: Retailer’s Guide to Pumping & Flange Sizes
For many new mums, breastfeeding is both rewarding and challenging. Retailers can play a key role by guiding parents toward the right products and providing valuable advice. One of the most common concerns new mothers face is whether a breast pump will t their unique needs. Understanding these concerns allows retailers to o er support and help mums make con dent decisions.
Common
Breastfeeding Concerns About Pumps
Breastfeeding doesn’t always come easily. Many mums worry about milk supply, latching issues, or expressing milk. For those considering pumping, concerns often include:
• “Will this pump t me?” Breast size and nipple shape vary widely. Pippeta addresses this by including three ange sizes (19mm, 21mm, 24mm) in every pump box, ensuring a comfortable t. Finding the right ange size is crucial for comfort and e cient pumping—an ill- tting ange can cause discomfort or poor milk expression.
• “I don’t know where to start!” Pumping can feel overwhelming, particularly for new mums. Pippeta pumps are designed with ease in mind, featuring clear product manuals that walk parents through setup, suction levels, and modes. These simple instructions, along with online guides, help mums get started with con dence.
The Importance of Flange Sizes
The ange t is one of the most crucial aspects of comfortable pumping. A poorly tting ange can lead to discomfort or reduced milk ow. Pippeta includes three ange sizes in every box, and extra sizes are available for purchase online. Retailers can guide customers to measure their nipple size and nd the correct ange, using Pippeta’s easy online resources. This simple tip helps reduce anxiety for mums and ensures e ective, comfortable pumping.
Support for Retailers: POS Materials
Many retailers might not feel fully con dent selling breastfeeding products, particularly without in-depth knowledge of breastfeeding. To help, Pippeta can design custom POS (Point of Sale) materials for stores, providing essential product information for parents. These materials highlight key topics such as ange sizes, pump setup, suction modes, and spare parts, helping retailers deliver accurate advice to customers.
With these easy-to-reference POS materials, even sta without breastfeeding experience can con dently guide parents toward the best products for their needs. Pippeta’s goal is to empower both retailers and mums alike.
Everything Mums Need in One Box
At Pippeta, they simplify the breastfeeding journey by including everything a mum needs in the box. From the pump and three ange sizes to spare parts like valves and diaphragms, everything is thoughtfully provided upfront.
This eliminates the need for mums to search for additional parts and gives them peace of mind, knowing they have all the essentials. Additionally, retailers can reassure customers that replacement parts are available for order online, making the process seamless and stress-free.
Final Thoughts
As a retailer, your role in helping new mums nd the right breastfeeding products is essential. Pippeta’s easy-to-use breast pumps, comprehensive product guides, and expert support equip you to o er sound advice with con dence. With everything a mum needs in the box and the expert backing of our IBCLC, retailers can con dently meet the needs of breastfeeding parents.
Together, we can help new mothers overcome breastfeeding challenges and empower them to feed their babies with con dence.
www.pippeta.co.uk
Expert Support for Retailers
and Mums
Pippeta’s in-house IBCLC (International Board-Certi ed Lactation Consultant), Maria Myers, ensures that our products meet high breastfeeding standards. Retailers can rely on Maria’s expertise, and Pippeta can connect you with her should you need professional advice for your customers.
The team is always available to support retailers and ensure you have the knowledge needed to guide parents through their breastfeeding journey.
WHEN FEEDING FLOW S, HA PP INESS GROW
S.
SUPPORTING RE TAILERS WITH BREASTFEEDING AND WEANING SOLUTIONS TH AT WORK .
Best wheel forward
Products within the wheeled goods category continue to evolve and show innovation targeted towards the needs of modern parenting.
Wheeled goods for infants, such as travel systems, prams and strollers, are among the most essential products in the nursery industry, providing both convenience and safety for families. These products not only ensure that babies can travel comfortably but also support the active lifestyles of modern parents. As the demands of consumers evolve, so too does the innovation in wheeled goods, making them a key area of interest for nursery retailers. However what is the key points that consumers are seeking when choosing their first set of wheels? Cosatto’s Customer Relationship Manager Rachael Cardy, feels that there are several considerations stating: “At present, we are seeing consumers value several attributes when it comes to buying a set of wheels for baby. Something that we have seen move up the list in recent years is the aesthetics and style of a pushchair. Whilst the functionality of a product is still important when researching their pushchair, parents want to know how it will fit into their lifestyle. We understand this at Cosatto, and deep consideration is taken in the design and production process of each product to ensure that we have something to suit every requirement and budget.”
Cost is a crucial part of the purchasing process for parents. Consumers are very conscious of what they are spending when it comes to make bigger purchases.
Rachael Cardy
Recent innovations in wheeled goods have focused heavily on safety, comfort, and versatility. Manufacturers are incorporating features such as advanced suspension systems for smoother rides, multi-position reclining seats for better infant comfort, and lightweight frames for ease of maneuverability. Additionally, many products now offer modular designs, allowing parents to adapt the stroller to different needs, whether for a growing child or different terrain types. Another notable trend is the increasing use of eco-friendly materials and sustainability-focused designs, which resonate with environmentally conscious consumers.
So how has innovation evolved in this category when we look at wheeled goods over time, how important is this to brands to keep on trend with current consumer trends? “The biggest challenge we have is finding new ways to make pushchairs more visually appealing in a way that sets them apart from others on the market.” Said Joie’s Head of Product Development Damon Marriott. “The functionality of these products is a big focus for parents so we are always looking for new ways to make them more adaptable and user friendly. Having said that, the disruption caused by the pandemic has meant we are a little bit behind where we wanted to be in terms of driving new ideas forward.”
New product launches can revitalise your product portfolio and offering a variety of styles helps to capture a larger market share of the sales, so new launch items are vital.
Damon Marriott
The Baby Lady’s owner Debbie HomerDavis feels that post Covid innovation is certainly now shining within wheeled goods stating: “I do think post Covid it has been really, really difficult. However, it is clear this is now changing which was evident this year at Harrogate, we did see a lot of innovation. I thought the clever fold with the new oyster was amazing. We also saw a new pram from Dote with a ball as a front wheel that I am not sure we are quite ready for but you never know what the future will bring! There definitely is innovation starting to come in. Is it enough innovation? It’s really hard to say because innovation is so, so difficult and so expensive to do for brands. For me, I do feel within wheel goods there is definitely some innovation coming through in this category and I feel companies are pushing innovation. I also feel confident that for 2025 we’re going to see some really exciting new products coming through.”
As an independent nursery retailer, Nursery Today also asked Debbie what trends they are currently experiencing within this sector? “For us, the main consumer trend that we’re seeing is a real move away from grey and possibly even black, to the more neutral tones. As an industry I feel we led the way with colours like feather and biscotti, but now we’re seeing a massive trend for the darker brown tones and earthy greens, olives, caramel browns – in general colourways that embrace the whole nature concept colours. At present I do feel that these are definitely the most popular trend within the industry. That’s what we’re currently experiencing across multiple brands with a definite drop off to grey.”
For nursery retailers, wheeled goods are not only high-demand items but also significant drivers of revenue. Given the frequency with which parents purchase prams or strollers during their child’s early years, these products represent an essential category. Nursery retailers that stay abreast of innovations and offer high-quality, versatile products can position themselves as leaders in a competitive market.
Some customers are brand focussed, but not all with most conversations focussed more on if the product is right for them - will it fit their lifestyle, is it light and compact enough.
Debbie Homer -Davis
Following another hugely successful year at Harrogate International Nursery Fair, Dorel Juvenile are proud to showcase just a small selection of what’s to come over the next few months.
Discover new engaging collections including ‘Tiny Rockers’ and ‘Unicorn Wonderlands’, adding a touch of magic to little ones’ playtime.
Fame
Timeless and pioneering, the new Maxi-Cosi Fame pushchair is designed to give luxurious levels of comfort for both baby and parent.
Maxi-Cosi Fame’s premium details, seamless design, modern aesthetics and innovative features have been designed to stand the test of time.
Emerald 360 Pro
12 years of use.
12 years of protection.
12 years of convenience.
12 years of comfort.
Emerald 360 Pro is the only car seat featuring SlideTech® that your child can use from birth until they no longer need one - that’s a full 12 years of life.
Mini but mighty
Bébécar UK launched their new ultra-compact Minipop at this year’s Harrogate Nursery Fair and were delighted by the positive response. At only 54cm wide, the chassis can be closed with the pushchair seat attached facing in either direction and is free standing when folded.
Available in two combinations, the Duo includes a chassis, carrycot with mattress, reversible pushchair seat, high-up elevator kit and raincover.
The Duo can be paired with multi adapters to attach any brand of car seat onto a Bébécar chassis. Alternatively, the Trio includes a lie- at car seat for a complete travel system.
Bébécar UK is part of the East Coast Group. Tel: 01692 408801 | sales@bebecar.co.uk | www.bebecar.co.uk
Eco friendly
Featuring fabrics made from 94 recycled bottles, this eco-friendly, sleek, and streamlined stroller is ready to roll on any adventure. With multi-modes and deluxe comfort features you can help protect the planet without any compromises.
The pushchair seat lies at so new babies and energetic toddlers alike can snooze as they cruise. Or the seat simply snaps o allowing the addition of the carry cot or infant car seat so little one can snuggle without parents having to struggle. It’s also a doddle to fold with a one-handed tug of the strap that’s easily accessible under the seat.
uksales@joiebaby.com www.joiebaby.com
Compact solution
Graco’s Myavo is a gamechanging stroller at a fantastic high street RRP of £130.
At just 5.8kg, Myavo is one of the lightest compact strollers on the market, and its one-hand, one-second fold, is Graco’s rst automatic, stand-alone fold, making it perfect for modern families on the go. Myavo comes in a range of on-trend colours such as an elegant mulberry and neutral steeple gray, with a knitted canopy and quilted seat fabric for a luxurious look and feel.
www.gracobaby.eu/uk
Birth to big kid
It’s time to go pro with the new litetrax pro from Joie, a lightweight, easy-fold stroller that is ready to roll on any adventure thanks to the luxe suspension and PunctureProof tyres.
Packing up is easy even when your hands are full – one quick tug of strap and the litetrax pro easily folds into a free-standing compact fold that’s perfect for tucking into small spaces or carrying on public transport. Transfer your sleeping baby or adventure with your busy toddler – with carry cot, infant carrier and pushchair modes, you can create a versatile 3in1 travel system that meets your child’s needs from birth to big kid.
uksales@joiebaby.com | www.joiebaby.com
Clever storage solutions for Doona X
Doona’s newest accessories o er enhanced storage solutions speci cally crafted for the Doona X in stroller mode.
The Pack & Go Basket is a versatile 2-in-1 detachable basket that easily converts into a backpack, perfect for keeping essentials organised and accessible on the go. Meanwhile, the Storage Basket provides parents with dedicated storage space for underneath the Doona X seat while in stroller mode.
Both accessories feature a durable, easy-to-clean plastic shell, designed to withstand daily use and simplify life on the move with Doona X. sales@cuddleco.co.uk
Super auto fold
The Push Me Astro is a super auto fold stroller that is suitable from birth up to toddler age with a well-proportioned seat.
Stylish and eye catching and ticks all the boxes for value, practicality, and functionality. A multi position lie back seat to suit all ages or if baby drops off for a nap.
The Push Me Astro folds down like a dream and can self-stand when folded.
Maxi-Cosi Fame redefines luxury strolling for both parent and baby from newborn to four years old.
This innovative pushchair features the inventive LumiRide LED lighting system, to illuminate darker streets and pathways, always keeping parent and baby safe and visible.
A spacious height adjustable Close2Me carrycot, ensures parents never get backache when lifting their newborn in and out. With an integrated SoothingSlope, parents can easily adjust the incline to aid with reflux and discomfort. This plush carrycot also has a reversible, breathable memory foam mattress and ventilation window, encouraging optimal sleep and comfort for baby. www.maxi-cosi.co.uk
Various height positions
Alore, from Joie, makes it easier than ever to gaze at that precious cargo when out and about, with three different height positions in all modes - whether in their infant carrier, carry cot or seat unit.
Alore is ready to roll from birth up to 22kg in the forwardfacing mode and reclines flat to give them a perfectly cosy spot to doze on the go. The SoftTouch 5-point harness with 3 height positions will keep them safe and secure while the PunctureProof foam filled rubber tyres will mean you’re always ready to hit the road. uksales@joiebaby.co.uk | www.joiebaby.com
Ideal for urban living
The Maxi-Cosi Oxford 3-in-1 travel system blends minimalist chic with cutting-edge features, ideal for urban living and family adventures.
This luxury pushchair offers a smooth ride with puncture-proof all-terrain wheels and four-wheel soft suspension. It has an ergonomic, lie-flat seat for children from new-born to four years old.
The Oxford’s intuitive folding mechanism, space-saving design, and premium bundle options make it perfect for modern parents. Safety features include a 5-point harness, pivotable bumper bar, leather push bar, and UPF 50+ canopy.
Available in Twillic Truffle and Twillic Black, the 9-piece bundle is £1,099.99 which includes the Pebble 360 Pro, FamilyFix 360 Pro, carrycot, footmuff, adaptors, cup holder, changing bag and waterproof car seat protector. www.maxi-cosi.co.uk
Nursery Today shines the spotlight on Travel Systems which continue to show growth in their popularity among parents.
Lightweight solution
Meet the upgraded essential lightweight travel system package that comes with the Tote 0+ i-Size car seat and adaptors included.
Giggle 4 o ers a lie- at spacious carrycot, with deep padded mattress to carry baby comfortably up to 9kg. The mattress is machine washable, to ensure freshness on the go. This can then be changed to the reversible pushchair seat unit when ready, which can carry weight up to 25kg. The chassis even folds with the seat unit attached in either direction for easy get aways. The all-round suspension and puncture-proof tyres make for an ultra-smooth ride that can handle multi-terrain.
Giggle 4 is ‘Tiny Boot Approved’, and it has a carrying weight of 7kg, making it ideal for storage and adapting for parents on the go. www.cosatto.com
Complete bundle
The Graco Near2Me DLX bundle o ers unbeatable quality and value for baby travel essentials, o ering a travel system and car seat base all for the incredible price of just £500.
The pushchair has a stylish new design that o ers three Slide2Me height adjustments so you can bring baby closer. The travel system is perfect from birth up to 22kg (~4yrs) and comes with a dual-certi ed SnugLite i-Size R129 infant car seat and rotating SnugTurn i-Size R129 base, as well as a Near2Me DLX carrycot. The included adaptors allow you to attach the carrycot and car seat to the pushchair with just one click. www.gracobaby.eu
All-terrain travel system
The Inglesina Aptica XT has been designed to easily tackle all terrains and overcome any obstacle with its exclusive adaptive cruise system.
Aptica XT has a patented independent suspension adjustment system on each wheel. Ensuring optimal comfort for the child as they grow.
At the core of the travel system is the new, innovative Open Up Carrycot. Roomy with ve ventilation windows to create the perfect environment for babies during those precious rst few months.
The carrycot comes with the signature Welcome Pad, a unique supportive mattress, designed in collaboration with a team of neonatal paediatricians. Designed to provide baby with the utmost comfort and support.
sales@cuddleco.co.uk
Prepare to be WOWed
An everyday hero for parents, Wow 3 is the premium, enhanced, high-performance, travel system.
Not only can parents harness sensory skills by placing baby under the Cosatto travel system signature sensory hood, but the design also encourages engagement.
It is compact but roomy. Wow 3 has a spacious and comfortable carrycot for growing little ones with additional ventilation to always keep them thermoregulated and making it suitable for occasional overnight sleeping. It also has a large shopping basket, which holds up to 10kg, meaning that parents can load themselves up with all their gear and the shopping too.
It’s all in the details with Wow 3, from a tonal chassis to accent wheel pips and a vegan leather handle, parents are choosing functionality with style. This multi-terrain o ering has shock-absorbing suspension and deep tread, puncture-proof tyres to ensure max manoeuvrability. It also has a one-handed folding mechanism to allow for those all-important multitasking situations and is ‘tiny boot approved’. It can even t in a Fiat 500.
Now available in new designs of Bobtail and Meadow, as well as Bureau, Foxford Hall, Silhouette, Whisper, Masquerade and Doodle Days. www.cosatto.com
retailer opinion
We catch up with Jolly Tots
Managing Director, Lorretta Owen to gain her thoughts on this emotive product category.
How crucial is breathability in baby mattresses, are your customers looking for features that ensure optimal air ow and ventilation?
Breathability is the key factor when customers are looking for mattresses. Even if they don’t really know what else they are looking for they are always looking at the mattress qualities in terms of how ventilated they are and how they will help prevent their baby from overheating.
In your experience, do parents prioritise price over other factors when selecting a baby/infant mattress, or do they consider other aspects such as safety, durability, and comfort to be equally important?
The mattress sector has always surprised me somewhat as I nd that the customer is often quite hard to gauge. I have sold many of the top of the range mattresses to someone who purchased a budget range cotbed. Likewise the other way around. I often ask the customer if they have a budget in mind then show them a variety of options. In the past I have had customers lie down on themselves on the mattresses in-store to test them out with them often spending longer deciding on a mattress than the piece of furniture itself! I do think a lot of parents see the mattress as an investment especially if they believe it may help the baby sleep longer.
Do you feel that parents are now focussed on the materials and fabrics used in mattresses?
We nd that our customers are very focussed on the materials used. The softness, the fabrics and the ability to hold the shape. I remember many years ago coconut bre mattresses being all the rage and now they are unheard of.
Are parents seeking mattresses that clearly state they are hypoallergenic and free from harmful chemicals? We nd that parents with allergies or children with other allergies are more focused on the hypoallergenic aspect. Other than those we don’t nd that it’s a priority.
From your perspective is this a product category that you feel parents research prior to purchase or is this a category that will be discussed in-store when they are looking at purchasing, for example, a cotbed?
Again, there are lots of variation in this. Some of our customers have researched indepth, while other customers say “oh yes I forgot about that” when you ask if they already have a mattress.
We have a great sample selection of mattresses available on display which really helps the consumer visualise the contents of the mattress. We are looking forward to having the new drawer samples from CuddleCo as their mattresses are beautiful quality.
Do brand names play a role within this category?
I think for the instore customer it’s more that they want a mattress that they like the feel of. I don’t feel that brands really play a part.
Finally, do you refresh your offering to fall in-line with continually changing (and sometimes challenging) consumer trends when we look at mattresses as these are often directed at easing parental anxiety?
We do yes. We are constantly evolving and putting new stock on display in line with what the customer is looking for. We are constantly listening to feedback and seeing what “new” advice is being given to new parents as it’s constantly evolving and changing.
And so to sleep
Infant mattresses have undergone signi cant changes over the years, with a primary focus on improving safety, comfort, and breathability.
As the understanding of infant sleep safety and health has deepened over the years, the design and materials used in infant mattresses have become more sophisticated. There has been a growing awareness of Sudden Infant Death Syndrome (SIDS), which has led to an emphasis on creating safer sleep environments. From research over time it became evident that traditional mattresses could lead to su ocation risks, prompting the development of rmer mattresses with more supportive structures. This has led to the use of rmer foam or innerspring systems designed to provide better support for infants’ developing bones.
A signi cant focus in recent years has been improving breathability to reduce the risk of overheating and su ocation. Advances in materials like breathable memory foam, organic cotton, and open-cell foam technology have contributed to creating mattresses that allow better air ow. These materials are designed to regulate temperature, ensuring infants don’t get too hot or too cold during sleep, which is vital for healthy rest and reducing the risk of SIDS.
Some modern infant mattresses now feature multi-layer constructions, with breathable covers made from materials like mesh or cotton, paired with ventilated cores to enhance air ow. These designs not only improve breathability but also help manage moisture, keeping the baby’s sleep surface dry and comfortable. Furthermore, hypoallergenic and antimicrobial materials are also becoming popular, that aid in the risk of allergens and bacteria that could a ect a baby’s health.
Natural support
Having originally launched 18 years ago with their rst organic cotbed mattress, The Little Green Sheep is truly the home of natural, supportive sleep for the family.
Beautifully handmade and championing only the highest quality natural materials, the complete collection includes cot mattresses, Moses basket mattresses and crib mattresses (with adult sizes also available for those that want to sleep like a baby too). It’s multi-award-winning Twist Mattress has been thoughtfully created using just four of the highest quality natural materials, including cotton, coconut, wool and latex, all of which are free from all toxins. The Dual-Sided Twist Mattress core has been designed to provide little ones with the natural comfort they need for the best night’s sleep. Featuring a rm supportive core as recommended by safe sleep experts for young babies, but as little ones grow, users simply twist the mattress to bene t from a softer medium-level support for extra comfort for toddlerhood and beyond.
Nursery Today caught up with two leading mattress manufacturers, Prestige Sleep and Nursery Connections, to gain their insights into infant mattresses.
Jordana O’Rourke, Product Design Assistant
Jack Nijjar,
Managing Director
PRESTIGE SLEEP
NURSERY CONNECTIONS
In your experience, do parents prioritise price over other factors when selecting a baby/infant mattress, or do they consider other aspects such as safety, durability, and comfort to be equally important?
In our experience we feel that parents do prioritise price over safety. The reason for this is they trust that the mattress will already be safe for their baby. They expect it to have been rigorously tested no matter how much it cost. They tend not to prioritise price when it comes to durability and comfort and expect to pay more for a more comfortable mattress.
How do you address concerns regarding allergens and toxins in baby mattresses?
What steps does your company take to ensure that your products are hypoallergenic and free from harmful chemicals?
Firstly, all our suppliers complete a Reach declaration to ensure they do not use any toxins or harmful chemicals in our components. Our fabric supplier is also tests with Oeko-tex for harmful substances and the fabrics we use are hypoallergenic and protect babies from allergens.
What type of support do you offer your retail partners to assist them in guiding consumers to a mattress that would best suit their needs?
At Nursery Connections we have an in-house development team dedicated to assisting our retail partners. Their vast knowledge of the nursery industry means they are experts in fabric properties and construction, product safety and compliance. Finally, do you refresh your current range to fall in-line with continually changing (and sometimes challenging) consumer trends when we look at mattresses as these are often directed at easing parental anxiety?
We always follow the latest standards and look for new innovations to improve the safety, comfort and durability of our mattresses. We continually refresh and improve our current ranges with our customers to ensure that parents have the very best products to choose from.
How crucial is breathability in baby mattresses, and what specific features does your current range offer to ensure optimal airflow and ventilation?
Breathability in a baby mattress is so important for many reasons. Not only does it help regulate baby’s body temperature (which in turn helps reducing the risk of overheating, which is a factor in Sudden Infant Death Syndrome (SIDS)), a breathable mattress will also ensure better air ow, keeping babies comfortable and reducing sweat.
Better breathability around the mattress will also help keep bacteria away from the sleeping surface. There are some speci c features to look out for that ensure optimal air ow and ventilation in baby mattresses which include:
• Quality woven fabrics that allow continuous air ow
• Good ventilation interiors - these mattresses have a built-in channel that promote air circulation, preventing heat and moisture build-up
• Breathable materials - mattresses made from materials like organic cotton, wool, or latex are naturally breathable and help regulate temperature
• Hypoallergenic layers – these not only prevent allergens but also enhance breathability and ensure a healthier sleep environment
How do you address concerns regarding allergens and toxins in baby mattresses? What steps does your company take to ensure that your products are hypoallergenic and free from harmful chemicals?
We address concerns regarding allergens and toxins in baby mattresses, by making sure we have no harmful chemicals, that we avoid toxic ame retardants, adhesives and other chemicals that could o -gas and cause harm.
To ensure our products are hypoallergenic and free from harmful chemicals, we carry out rigorous testing for all allergens and toxins to ensure they meet stringent safety standards, we also get full test results from our suppliers to make sure that all components used meet the safety standards.
These steps ensure mattresses are safe, hypoallergenic, and free from harmful substances, so that every parent can have complete peace of mind.
Are there any emerging preferences or demands that as a company you are responding to?
Beyond using organic materials, parents are now interested in mattresses that are biodegradable or recyclable so we’re currently exploring innovative materials and manufacturing processes to respond to this demand.
The market is increasingly prioritising highly breathable mattresses to ensure optimal air ow and the reduce the risk of overheating.
And mattresses that adapt to baby’s growing needs are increasingly popular – we’re currently working on new designs that o er adjustable rmness levels or modular components.
These trends re ect a blend of advancing technology and an ever-increasing focus on health and sustainability
Finally, do you refresh your current range to fall in-line with continually changing (and sometimes challenging) consumer trends when we look at mattresses as these are often directed at easing parental anxiety?
Absolutely, we stay ahead by actively listening to customer feedback, monitoring market trends and incorporating the latest safety and comfort innovations.
We often update materials for better breathability, introduce advanced technologies for enhanced safety and ensure our designs adapt to emerging preferences like eco-friendliness and hypoallergenic properties.
It’s all about providing peace of mind to parents while keeping their little ones safe and comfy. Prestige is passionate about designing, creating and manufacturing the best quality, safest and environmentally friendly mattresses in the UK market.
Crafting Comfort with Purpose
Bespoke, handcrafted British-Made baby mattresses that parents and retailers trust.
Finding a reliable mattress supplier can be daunting for nursery retailers. With supply chain disruptions and rising demands for comfort and sustainability, the wish list seems endless.
But these challenges fuel Prestige Sleep’s voracious drive to achieve ultimate customer satisfaction – and have ultimately led to their success as one of the UK’s leading baby mattress manufacturer.
Founded in 2010 by Jack Nijjar, Prestige Sleep has established itself as an exciting, forward-thinking brand o ering not just handcrafted, reliable products, but a promise of exceptional quality and trust. Jack, leveraging over 51 years of family experience in textiles, recognised the pressing need for dependable partnerships from the start. “Retailers face enough challenges without worrying about their suppliers. We remove that worry and provide them with the best possible support they could imagine,” Jack says.
A passionate team sets Prestige Sleep apart which Jack attributes to hiring people who love what they do, regardless of skills. “We don’t knock people when they make a mistake, we support and mentor them, as one team, all working to deliver the very best results.” This positive approach to cultivating talent has generated a culture of loyalty and dedication, making the long-standing team the backbone of the company.
As the one of the largest suppliers in the UK market and supporting most of the leading nursery brands, Prestige Sleep takes immense pride in its hand-assembled mattresses, crafted with materials sourced from the UK and Europe. This commitment to local sourcing ensures outstanding quality while protecting customers from unexpected disruptions.
“ ”
Retailers face enough challenges without worrying about their suppliers. We remove that worry and provide them with the best possible support they could imagine
At their heart is a drive to create the very best products. Jack explains: “Any parent knows a well-rested baby leads to a happier family. So, it’s a huge responsibility. When babies sleep well, everyone bene ts.” The weight of this shapes the company’s ethos and drives a tenacious ambition to craft the perfect mattress for the ever-evolving needs of babies, parents and clients alike.
Contact Information:
Prestige Sleep supplies leading retailers through to independent stores and welcomes enquiries from all. If you’re looking for a dependable partner in the baby mattress market to meet your bespoke needs, visit www.prestigesleep.co.uk.
And Prestige Sleep is not afraid to break the mould to achieve that. “Standing still is simply not an option,” Jack insists. “To stay relevant, we have to keep moving forward, pushing boundaries, challenging.” This mindset fuels their drive to continually reassess their approach. “We don’t just look for tweaks. We strip everything down and build again. This forces us to think di erently. To explore what’s really possible.
“Innovation is about understanding what families and retailers really need. Right now, there’s a huge demand for sustainable mattresses so we’re constantly researching and delivering new and exciting textiles into our products to support this.”
But their quest to deliver the best doesn’t stop at the product. Prestige Sleep actively collaborates with retailers, enhancing packaging, labelling, and training for retail sta to ensure they are fully equipped to sell. “We want our partners to feel con dent. To understand they’re o ering something exceptional. That means supporting them every step of the way,” Jack adds.
In an industry that’s constantly changing, Prestige Sleep is a step ahead. Their passion and proactive dedication to innovation make it easy for retailers to stay in front in the baby mattress market. With a raft of new products already in development and a deep understanding of what it really takes to be a successful manufacturing partner, Prestige Sleep is not just selling mattresses - they’re delivering peace of mind across the board.
• Craftsmanship - every mattress is hand-assembled in the UK
• Quality - locally-sourced premium materials from the UK & Europe
• Innovation - double-sided designs to adapt as babies grow
O’Rourke explains the importance of safety testing in cot mattresses, which is why this is at the core of
the business.
When it comes to choosing a cot mattress for baby, safety is paramount. Babies spend many hours asleep during their early development, and the mattress they sleep on plays a crucial role in ensuring their comfort and well-being. But what goes into ensuring that these mattresses meet strict safety standards? The answer is a rigorous, ongoing process of testing and certi cation designed to protect your little one.
Why Safety Standards Matter
Cot mattresses are one of the most important investments parents make for their child, and their safety is non-negotiable. The British Standard BS EN 16890:2017 + A1:2021 is a crucial safety regulation in the UK, ensuring that all baby mattresses meet essential criteria to minimise risks like su ocation, choking, and entrapment. These standards provide guidelines on mattress size, rmness, and materials. All Nursery Connections mattresses are also compliant with UK Fire Regulation - BS7177:2008+A1:2011.
Ensuring a safe sleeping environment is particularly important for young babies, who are still developing physically and mentally. Their bones are softer, and they need proper support as they grow.
The Rigorous Testing Process
Behind every Nursery Connections certi ed cot mattress is a lengthy and detailed testing process. This process ensures that their products meet stringent safety requirements before they reach the consumer. Here’s an overview of what goes into testing our mattresses:
1. Material Testing
First and foremost, the materials used in the construction of their mattresses undergo a series of tests. The fabric, foam, and llings are assessed for toxicity, ammability, and allergenic potential. It’s crucial that no harmful chemicals are present, as babies often spend long periods in close contact with their mattress.
2. Firmness and Support
Testing
One of the primary concerns when designing a cot mattress is ensuring that it is rm enough to prevent su ocation while providing enough comfort for restful sleep. Testing for rmness ensures that the mattress strikes the right balance—o ering support without compromising comfort.
3. Durability Tests
Babies and toddlers can be quite active, so cot mattresses need to be durable enough to withstand daily use over several years. Testing for durability involves compressing the mattress thousands of times to simulate long-term use. This process helps ensure that the mattress will retain its supportive properties and structure throughout its lifespan, without sagging or becoming misshapen.
4. Size and Fit Veri cation
Cot mattresses are designed to t snugly in standard cot frames to prevent gaps between the mattress and the cot’s edges, which could pose an entrapment risk. During testing, the mattress is measured to ensure it ts within these strict guidelines.
Ongoing Compliance and Innovation
While passing safety tests is a key step, maintaining high safety standards is an ongoing process. The Nursery Connections technical team works closely with the British Standards Institute, FIRA, and Bureau Veritas to ensure the latest cot mattress standards are complied with when designing new ranges. They also undergo annual audits for both technical and ethical standards.
What Consumers Should Look For
When purchasing a cot mattress, parents should look for certi cation labels that indicate compliance with the BS EN 16890:2017 + A1:2021 standard. Remember, a well-made mattress is an investment not just in baby’s comfort, but in their safety. By choosing a product that has undergone rigorous testing, you can rest easy knowing baby is sleeping soundly and safely.
www.nurseryconnections.co.uk
Sized to fit
With its SnüzSurface collection, Snüz has delivered enhanced mattress technology to provide tailored support, from birth to 13yrs.
The innovative range of 4 mattresses, which are available in standard sizes to sell across multiple furniture brands, all feature a unique 3D breathable surface, with a waterproof membrane and removable cover (washable at 40°c).
The SnüzSurface Air crib mattress provides a rm core for the correct support from birth, while the SnüzSurface Duo cot and cot bed mattress provides progressive support, ideal as little one’s transition into toddlerhood.
With its clever triple-layered internal structure, the SnüzSurface Pro cot and cot bed mattress will support to little one’s 7th Birthday – one mattress, 3 levels of support that adapt as little one grows. And the SnüzSurface Max junior mattress is for 4 to 13 year olds.
Ensuring baby gets a good night’s sleep is essential for their growth, health, and overall happiness.
Choosing the right cot bed mattress plays a crucial role in supporting this.
The Premium Bamboo and Coir Pocket Sprung Cot Bed Mattress from Clair de Lune o ers a unique blend of natural and high-quality materials, including a soft bamboo cover, responsive pocket springs, and an organic coir layer. This combination creates a rm, breathable, and hypoallergenic sleep surface that’s both eco-friendly and supportive.
Thoughtfully designed for durability and comfort, it provides little one with a safe, cosy environment for a restful and healthy night’s sleep. www.clair-de-lune.co.uk
The only mattress parents need for their baby
With tonnes of glowing reviews and multiple awards, it’s no surprise that the CuddleCo Lullaby Hypo-Allergenic Bamboo Foam Cot Bed Mattress is quickly becoming a sleep essential for parent’s all over the UK.
This nursery grade foam cot bed mattress has been designed to o er baby a rm and supportive base to sleep on, while promoting air ow.
Made with natural bamboo bre, which has hypo-allergenic and anti-microbial properties, parents can rest easy knowing their baby has a clean and healthy
A helping lift
The ergonomic Ergobaby Lift hip seat is designed to make carrying an active baby or a busy toddler as back-friendly as possible, while keeping things quick and easy for those frequent ups and downs.
Suitable for babies from sixmonths-old (and at least 7.7kg) up to 20.4kg and o ers three carry positions. The wide waistband distributes baby’s weight evenly, and the inner padding of the seat contours to the wearer’s body for even greater comfort. It is quick and easy to put on, has a machine washable seat cover and generous storage pockets to hold all parents’ essentials. For more information, please contact Claire Morris on the below. cmorris@ergobaby.co.uk
sleep environment.
Designed to be the only mattress parents need as their baby grows. The mattress features an easy-clean, waterproof training side.
sales@cuddleco.co.uk
All in the hip
The Ergobaby Alta is the perfect solution for parents looking for a hip seat that does more.
Suitable from four-months-old (carry position dependent) it’s suitable for use with children up to 20.4kg and can be used with or without the included back panel and shoulder straps in all four carry positions. This o ers parents the ultimate exibility, combining the convenience of a hip seat with the security and handsfree carry of a soft-structured carrier. Comfortable and ergonomic for both wearer and baby, the Alta is lightweight yet sturdy and is designed with all-over SoftFlex Mesh for additional breathability and cool comfort. For more information, please contact Claire Morris on the below. cmorris@ergobaby.co.uk
new!
Portable powerhouse
Parents can sleep soundly at night with little one close by, whether at home or on travels, with the new roomie go from Joie.
This easy to fold, bedside sleeper is a portable powerhouse that will let parents and little ones sleep safely, side by side, without sharing a bed.
By your side
Bedside cribs continue to advance in popularity among new parents and have reshaped the landscape of infant sleep products.
These cribs, designed to attach securely to an adult bed, o er a hybrid solution that combines the comfort and convenience of co-sleeping with the safety and independence of a crib. The growing demand for bedside cribs re ects a broader trend toward innovative and versatile nursery products that prioritise both functionality and parental peace of mind.
One key driver behind the continual rise in popularity of bedside cribs is the growing awareness of safe sleep practices. Paediatricians recommend that infants sleep in the same room as their parents for the rst six months to reduce the risk of Sudden Infant Death Syndrome (SIDS). However, co-sleeping with an infant in an adult bed raises safety concerns related to su ocation, falls, and overheating. Bedside cribs provide a solution by o ering parents the ability to have their baby within arm’s reach while maintaining a separate, safe sleeping space for the infant. This design enables easy night-time feeding and comfort without compromising on safety.
Innovation within the bedside crib category has also contributed to their success. Modern bedside cribs are equipped with a range of features that enhance their usability and appeal to parents. The evolution of these cribs to accommodate di erent family needs, from parents looking for ease of access during night-time feeds to those needing a compact, portable crib has made them highly versatile and attractive to a wide range of consumers.
Nursery retailers have embraced the rise in demand for bedside cribs due to their ability to meet a growing demand for products that balance safety, convenience, and comfort. Retailers bene t from the increasing consumer interest in products that promote better sleep for both infants and parents. The ease of use, modern design, and ability to cater to a diverse market make bedside cribs an attractive addition to nursery inventories. With growing interest in baby gear that is both practical and stylish, retailers nd that o ering high-quality bedside cribs aligns with current consumer preferences for multifunctional, aesthetically pleasing, and safety-conscious products.
What sets roomie go aside from similar bedside cribs is the quick and easy fold that packs up conveniently into one tiny package. Compact and lightweight, roomie go is your perfect travel partner that is easy to carry and tucks away into small boots and cupboards. Roomie go also comes with a comfortably cushioned, yet rm mattress that is covered in a soft knit mesh so that baby can breathe easily which means a peaceful rest for parents and baby.
uksales@joiebaby.com www.joiebaby.com
Sweet retreat
This sweet retreat is designed to keep little one close and cradled in their own secure space through the night, whether at home or away.
The lift and lower side makes for easy feeding, changing or cuddling – not to mention peace of mind during those rst newborn days. Kubbie sleep has a handy strap and clip attachment to secure the crib to the side of the best, keeping it nice and secure. The secure, full size bassinet is a breeze to remove and reattach, taking you seamlessly from night to day, from nap to play.
uksales@joiebaby.com www.joiebaby.com
Shnuggle
"The Shnuggle Air Lite Bedside Crib has tr uly been a game -changer for our family. From the moment we set it up, it was clear that this crib was designed with both parents and babies in mind ."
Becka1989 Netmums Parent Reviewer
"You can see and feel the level of care and at tention to detail that has gone into manufacturing this. I especially l ove the fact that it is breathable for my little one, giving me peace of mind while I slept."
SLuci Netmums Parent Reviewer
A lit tle fresh air to the Sleeptime Range
Contact: uksales@shnuggle.co.uk or visit shnuggle.com for further information.
A stunning bedside crib from CuddleCo
The Aria Wave Crib is perfect for baby from birth and is lightweight enough to be moved around the house as they nap throughout the day.
With a beautiful, intricate, handwoven design and soft curves, it’s hard not to fall in love with the Aria Wave Crib.
The natural rattan frame is supported by contemporary, sleek black legs that add a modern touch to this CuddleCo crib. Complete with a soft and supportive crib mattress featuring a knitted cover with natural bamboo bres for a clean sleep environment. sales@cuddleco.co.uk
Understanding sleep
Maxi-Cosi clearly understands the needs of parents and babies with this premium super soft and stylish co-sleeper, designed to keep babies close to strengthen emotional bonds.
The Iora Air o ers a sumptuous extra-thick mattress ensuring optimum comfort for newborns up to the age of six months. It comes with a rocking function to ease bedtime battles and soothe babies to sleep.
This product also ticks the planet-friendly box as it is made with 100% recycled fabrics, including a breathable mesh that surrounds the crib to maximise air circulation. A sizable basket underneath provides a handy storage solution. www.maxi-cosi.co.uk
Ickle Bubba - Reassuringly by your side
Parents won’t need to worry about leaving baby’s side with the Bubba&Me Bedside Crib by Ickle Bubba. The compact cot attaches to the bed, so baby can sleep right alongside their caregiver – perfect for those 2 am feeds or if they stir in the night. The adjustable height of the Bubba&Me suits a wide range of beds, while the freestanding frame means it can be moved around the house to keep babies comfy wherever they are. Quick and easy to disassemble, it can be packed into a handy carry bag for travelling.
sales@icklebubba.com
Trusted by parents
After pioneering the bedside crib category with the arrival of SnüzPod, Snüz has truly become trusted by parents around the world to support safe, cosy sleep right next to mum or dad. Fast forward a decade and SnüzPod4 is still a best-selling bedside crib.
SnüzPod4 has proven itself as a truly timeless design. Chosen by parents for uncompromising safety and iconic style, the original bedside crib keeps baby close, secure, and comfortable throughout the night. Born in 2013, SnüzPod has provided a safe sleep solution for over half-a-million parents.
Now in its fourth generation, the brands commitment to safety, quality, and style lives on. Crafted with care, SnüzPod4 is bursting with many innovative features and ts more beds than most other bedside cribs. The unique ComfortAir system improves ventilation, while the convenient tilt recline is another game-changing feature. Available as part of the Natural Edit, in a range of wooden textures and tones, as well as its core range of colours.
The brand introduced SnüzPod Studio earlier this year, a new lifestyle bedside crib. Thoughtfully created to re ect changing consumer needs, SnüzPod Studio boasts re ned design and exquisite styling. With this, Snüz has celebrated a parent’s grown-up interior, to enable them to retain their identity and style as they transition into parenthood. Keeping baby close day and night, the one-piece bedside crib is bold in character and re ned in design. Its lightweight design and castors ensure SnüzPod Studio can be e ortlessly moved around a room or home and with six height settings it ts multiple bed settings. From Paris White, to Stockholm Natural, Rome Burgundy to Brooklyn Graphite, SnüzPod Studio is available in a collection of seven urban-inspired colours to complement any interior. www.snuz.co.uk
Sinead and Adam proudly stand with their baths stocked in John Lewis for rst time
Shnuggle: 15 years strong!
With November 2024 seeing Shnuggle turn 15, we caught up with founders Adam and Sinead Murphy to nd out how the business has grown over the years and what the secret is to their success.
How did Shnuggle start?
In spring of 2007 we became parents to a beautiful little girl we named Rose who spent the rst months of her life ghting for her life. We used lots of the traditional baby products and began to think of how these products could be improved to make life easier.
We launched the rst of its kind hypoallergenic and wicker-less Moses basket in the autumn of 2009, packing orders from our garage and holding down day jobs. We needed a Moses basket that would be easy to clean and hypoallergenic, something that would be suitable for such a sick baby.
In 2011, we launched our website, and two years later Sinead left her job to focus on Shnuggle, working out of a small commercial unit.
In 2016, we received our rst wave of investment. Adam joined Shnuggle full time, we took on our rst employees and began exporting to the Netherlands. How has the business grown?
Shnuggle has grown in terms of people, products, markets, brand and sales. Starting to export to other territories around the globe was a big catalyst for growth in the early days as well as having key business mentors. The success of Shnuggle Baby Bath has been fundamental to our growth and remains the backbone of the business and the ‘hero’ product. Following in the steps of the Moses basket, the Baby Bath was another rst in terms of product innovation and this is what we are so passionate about - being able to continually grow our product range with innovative products and we fully believe this is the key to the longevity and growth.
What are your key highlights?
One has to be being selected for John Lewis – this was the rst major retail selection and seeing the product physically on the shelves in the London store felt like a signi cant milestone for the brand.
Watching the brand grow, mature and evolve over the years has given us so much pride and seeing the Shnuggle team – and us - grow up alongside the company is also extremely heart warming.
More recently, in 2019, we were awarded the Queens Award for Enterprise and the recognition for our successes in export trade that this award signi ed was incredibly humbling - as well as getting to meet the future King at the time, now the King!
Moving to our own larger o ce and warehouse also felt like a signi cant milestone for Shnuggle. We previously used a 3PL warehouse and a small o ce within a business centre. Opening our own warehouse meant we could ensure the highest quality at every step and there is something quite satisfying in seeing container loads of products leaving our warehouse to be shipped worldwide, knowing there are hundreds of new parents and babies out there who will bene t from what we have created.
Did you ever feel like throwing the towel in? What stopped you?
Plenty of times, but we stayed strong, kept our determination and refused to give up. Shnuggle is a family and we have responsibility to the people that work for us and with us, so that will always keep us going.
What do you feel has been the secret to your success?
Our determination and drive to succeed, coupled with a growing range of well thought out, innovative products has been instrumental.
Having an amazing team, retail customers and distributors that have supported the brand across UK and Ireland and investors and mentors behind the scenes. It’s a wide reaching team e ort in making Shnuggle the brand it is today and having the chance to take it forward over the next 15+ years.
The nursery industry is such a supportive network, particularly for new brands and start-ups. Colleagues and friends from industry bodies and brands have continued to o er advice and support over the years. It has genuinely felt like a family and it would be di cult to match in other industries. Special thanks go to Nursery Today, the Baby Products Association and Harrogate Nursery Fair through the years who have believed in us from the start.
What is your all-time favourite Shnuggle product?
This is rather like picking your favourite child! We love all our products obviously as we put our hearts into everything we create, but if we had to pick one it would be the Baby Bath. This is the product Shnuggle is best known for, it has won many awards and it was one of its kind in terms of innovation at the time. Despite being conceived almost 12 years ago, it has stood the test of time and evolved over the years to what we see on shelf today.
What does the future hold for Shnuggle?
Our plan is to continue to grow the brand and product range, to nd new markets that are still left to explore and maintain excellent relationships with our customers worldwide. We will always strive to innovate and stay one step ahead of the market and have many more exciting product launches to come!
www.shnuggle.com
Exhibiting in 2023 at K&J
Picture perfect
The 2024 Harrogate Nursery Fair proved another success this year, with both visitors and exhibitors agreeing the show concluded on a positive footing.
Full of leading brands and edging companies, Harrogate closed its doors on another hugely successful show with a fabulous selection of manufacturers, suppliers, retailers and buyers all descending on the Harrogate Convention Centre to attend the UK’s only nursery trade show.
The halls were brimming with exhibitors all showcasing their latest ranges and innovation across many nursery categories, including wheeled goods, car seats, furniture, monitors, toys, breast feeding essentials, skincare and much more.
What better way to illustrate the event than with pictures! Were you ‘caught on camera’?
Remember to also put in your diaries next year’s dates: 12th to 14th October 2025
For more information visit www.nurseryfair.com
Business was brisk on the Chicco stand
Babycare Bradford engaged in coversation with Angelcare
Little Stars Malta owner Edward Bugeja loving his article proudly displayed on the Nursrey Today stand
From left to right Planet Studio’s Brent Grung, Sandra Incendiario, Michael Incendiario, Anna Odendaal
Hey Baby, Hey You’s Adele Donson with Nursery Today’s Director Mark Naish
Kiddyland’s Tracey Medway taking time out on the CuddleCo stand
Jan Stewart Prams Derek and Jan Bavaird all smiles over on the mee-go stand
The team at My Babiie were kept busy welcoming visitors to their stand
Dote showcased B-Evolv pushchair and travel system
The B-Evolv pushchair and travel system is the ultimate solution to support parents on a more con dent parenting journey.
Designed with a patented ball and dynamic steering system, it delivers better maneuverability and comfort on any terrain, helping parents navigate the tightest spots with ease. And, it’s not just the freedom B-Evolv provides that parents are getting excited about. Dote Buddy, an AI-powered in-and-out of home smart baby monitor quickly and easily attaches under the hood of B-Evolv. Why? To provide parents with real-time personalised data on their baby wherever they are, helping them make well-informed decisions without the guesswork.
For more information, get in touch with the below. hello@dotebaby.co.uk
Full of praise
Venicci would like to thank everyone who visited their stand at the Harrogate International Nursery Fair. For the Venicci team the three days ew by with a fantastic atmosphere and a positive response to their upcoming product launches. Venicci is excited to announce that their new products received BANTA Highly Recommended recognition in the ‘TRAVEL’ and ‘BEST NEW PRODUCT’ categories, adding to the anticipation for next year’s launch. The Monday after-party was another highlight, lled with music, laughter, and the chance to catch up. Venicci had a wonderful time and looks forward to seeing everyone again next year! www.venicci.co.uk
Lullabys Adele Fawcett happy with Roma Prams
Paul Stride’s owner Kevin Clarkson with UPPAbaby
Playful bliss with Ravensburger
WH Watts owner Gary Watts looking thoughtful on the Maxi-Cosi stand
Nuna’s Brand Manager Rhiannon Britten and UK Lead Brand Manager Melanie Wood proudly showasing the new BMW range
Nursery Today’s Claire Naish relaxing with Pramland’s John Barker at the end of the day over at Venicci
The Team from WH Watts caught on camera
Kiddies-Kingdom caught in conversation with the Graco team
Kiddyland’s Tracey Medway happy over at PegPerego
Barking Mad
Pramland’s John Barker is re ecting back at his time at Harrogate together with products he found of interest.
Hello everyone, hope you are all well. So, how did you all nd Harrogate this year? Lots of exciting new products lled the halls – which I’m super pleased to hear will be back open again next October! Yippeee we all get to go back to the lovely Harrogate next year for a weekend of drinking, eating, building relationships and business.
I had three full days at the show and there were a few stand outs that I’d like to mention. It would be completely wrong for me not to mention Oyster before everything else. I’ve been mentioning a new Oyster for a few years now and we nally got to see it. A radical departure from Oyster 3 but I was very pleased to see (and feel) that it hadn’t bulked up despite it being ever so slightly larger. The ability to future proof your Oyster will appeal to a great number of buyers, but I am not convinced that many will choose to do so in the long run. Historically we nd customers that buy a pram that can convert invariably choose not to and simply buy a new, dedicated double stroller, but that may just be our area? There’s a lot of talk in the trade about the styling on the carrycot but I’m very
con dent that the team at BabyStyle will get it right – they always do! Oh, and whilst I’m talking BabyStyle – a huge congratulations to them on 25 years! An amazing achievement for a brand that truly respects us independents. A brand that values what we do and understands how important we are to them as a business. Thanks Andy and here’s to another amazing 25 years!
Elsewhere I was very, and I mean VERY impressed with the brilliant Bebe Comfort range on Dorel’s stand. Bebe Comfort was a staple of many of our shop oors 10 plus years ago so it’s nice to see it back, especially with such brilliantly a ordable products. Well done Dorel!
Over on Peg Perego I really liked their super clever solution for a compact stroller that would convert into a brilliant pram/travel system/ stroller for a growing family. We’ve seen connectors before, but I was impressed with how solid the system was. This will be one to watch without a doubt.
A brand that I don’t (currently) stock is My Babiie but I was extremely impressed with the glow up their new range has had. Everything about the
Whilst I’m talking BabyStyle – a huge congratulations to them on 25 years! An amazing achievement for a brand that truly respects us independents. A brand that values what we do and understands how important we are to them as a business.
product looked and felt improved. I even went as far as to say it completely changed my opinion on the brand overall! Well done My Babiie we’ll be having a chat very soon.
Venicci showed some very sellable new colours, and I cannot wait for them to hit the shop oor next year. iCandy showed new colours and their entry into the compact stroller market. A market that is slightly over supported in my opinion. Every stand in every hall seemed to have compact strollers aplenty. Surely these brands understand we can only sell one stroller to each customer? We can’t sell them all! As part of my role
as judge for the BANTA Awards I had the pleasure of trying out a few items on the Red Kite stand and really loved a couple of their strollers and their fabulous new swing. Again, Red Kite isn’t a brand I deal with anymore but products like this certainly make me tempted to revisit them.
One thing that was striking was how many of the same pram I saw on so many di erent stands. It’s almost like innovation has been forgot about. I actually joked that come new year I could have a shop full of prams that all look the same, all at di erent price points from di erent brands.
One thing that was striking was how many of the same pram I saw on so many different stands. It’s almost like innovation has been forgot about. I actually joked that come new year I could have a shop full of prams that all look the same, all at different price points from different brands.
Talking of innovation, I’m typing this the day before I visit the lovely people at Mamas & Papas. Sadly, they chose not to show at Harrogate but instead hold their own event in Manchester – tomorrow! So, we’ve been teased, and I’ve heard whispers, and I have to say I’m a little excited. Tore has prepped me – he’s been very straight and told me not to expect a world changing product – we haven’t re-invented the wheel. Instead, he’s told me that they have something that us Independents have been asking for and want. Like many of you we’ve struggled of late with M&P wheels and this has deeply saddened me. M&P have always been a truly amazing brand for me – they’ve supported us to the end of the world through thick and thin and it’s really bothered me to see my wheel sales drop off the way they have over the
last year or so. The competition has been so tight that consumers have been choosing the alternatives. IF this new product delivers what I suspect it will then all I can say is WELCOME BACK MAMAS & PAPAS! I have everything crossed for everyone involved in this new product launch.
Putting brands and products to one side, just before I leave you I wanted to give you a little update on my legal battle. If you recall I have mentioned recently an ongoing small claims court issue with a “customer”, well it’s progressed up the track and now we have a “mediation” appointment booked for Thursday afternoon. From what I gather we’ll both be on a call to the mediator who will act as an impartial go between. Their sole task will be to try and resolve the dispute without it going to small claims court. What a total waste of time. I’ve made it
very clear that after 3 1⁄2 years of owning her pram the customer will not be getting the full refund she feels she should have and no doubt she’ll be digging her heels in from the other side. I’m all prepped and ready for battle. Something tells me that with the continuing economic situation, and the rise in complaining customers
we’ll all be seeing this sort of thing a lot more frequently.
And that’s me done for another month. As we head into the last few weeks of the year I’m sure you’ll agree with me 2024 hasn’t been the best. It hasn’t been the worst either but I for one am looking forward to seeing the back of it.
Revolutionary features
Coming in 2025 from Pippeta!
Pippeta introduced their latest breast pump with a revolutionary ‘warmth and glow’ feature—the rst of its kind in the UK, Ireland, and European markets.
This innovative addition is designed to make feeding on the go even easier for parents, setting a new standard in comfort and convenience.
Stock will be limited, so don’t miss out! For exclusive access to this groundbreaking product, contact the team at wholesale@pippeta. co.uk to become one of their limited stockists and stay ahead of the curve.
wholesale@pippeta.co.uk www.pippeta.com
Seeing double
The standout product for us was the Chicco Next2Me Twins.
This innovation is a prime example of Chicco’s pioneering ways, as the rst to market. The Next2Me Twins is a side-sleeping solution that allows for both babies to sleep side by side and close to their parents in a single crib.
The crib features a see-through mesh divider that enables the twins to see each other, fostering bonding and aiding their development. This is the rst of its kind and will be the perfect introduction to the UK baby and nursery space. www.rkwltd.com
Nursery Today caught up with exhibitors at this year’s show to nd out how this fantastic yearly trade event performed for them.
Aimee Cestrone, Managing Director
PIPPETA
What were your main goals while exhibiting at the show, and did you feel these were achieved?
Our primary goal at the Harrogate International Nursery Fair was to introduce Pippeta’s newly refreshed branding and brand positioning to both our existing and prospective trade partners. Additionally, we aimed to create excitement around our upcoming product, set to launch in early 2025. We are pleased to say that these goals were successfully achieved.
The feedback on our stand was overwhelmingly positive, with great attendance and genuine interest in our products, especially the new exclusive features we unveiled. As a team, we were thrilled with how the stand looked and felt a real buzz around Pippeta throughout the event.
When talking and welcoming visitors to your stand, did you nd that there was a particular topic of current concern to retailers?
A key concern raised by retailers and wholesale partners was their knowledge around breastfeeding and pumps, and how this might impact their ability to con dently sell our products. To address this, we wrote an editorial piece for this issue to provide clarity and to emphasise our unwavering support for all our partners in this area.
What was your most memorable moment whilst exhibiting?
The most memorable moment for us was when fellow exhibitors visited our stand to congratulate us on our new branding and creative direction. We were thrilled that the key messages we aimed to communicate through our new photography were recognised, especially by some of the bigger players in the baby industry. Their compliments on our use of ‘Real mums’ and our own Pippeta community were incredibly rewarding and aligned perfectly with our vision.
Mike Acton, B2B Marketing Director
CHICCO
What were your main goals while exhibiting at the show, and did you feel these were achieved?
We had a fantastic time exhibiting at Harrogate, made even more special as it marked our rst time exhibiting as RKW! Our main goal was to relaunch Chicco and bring attention back to the beloved brand. Many people that visited the stand expressed how excited they were that the Chicco brand they know, and love is back and stronger than ever, so it was great to see that it was so well received.
We also exhibited products from Hubble and Boppy and had a positive reaction to all! Stand out products were the new range of ingenious highchairs, Baby Hug 5-in-1 and Next2Me Twin, in addition to newer lines such as the introduction of toys like the Ducati and Vespa collaborations. What was your most memorable moment whilst exhibiting?
The nursery industry is so friendly and supportive, and we found the show extremely rewarding. The show was an excellent opportunity to meet other drivers of innovation in the industry, and we look forward to building on these relationships in the future!
From left Emma Sutton, B2B Marketing Director, Mike Acton, Category Sales Director & Gabrielle Martin, B2B Marketing Executive
Cha s sis
supplier snapshot
Nursery Today caught up with exhibitors at this year’s show to nd out how this fantastic yearly trade event performed for them.
Joel Lucy VTECH
Did you launch new products at the show and if so, how were these received?
Rather excitingly, we had an array of newness on show across both VTech and LeapFrog which all went down incredibly well. The hero products being the new VTech RM7787HD Over-The-Cot 7” smart baby monitor, which is our rst model with such functionality and in the process of going live in the market now.
We also had the new VTech Rocker which attaches to the pram or stroller to help your child drift o to sleep, plus the full VTech V-Hush sleep soother collection and the LeapFrog LF4917HD 7” smart baby monitor, which is our rst large screen multi-functional monitoring solution, all set for launch early in the new year.
What was your most memorable moment whilst exhibiting?
Harrogate 2024 provided many good memories, possibly not one speci c occasion, but for us receiving the Highly Commended for the new VTech RM7787HD Over-The-Cot 7” smart baby monitor in the BANTA awards was a real highlight.
Also, forging a new relationship with the team of CuddleCo, who were kind enough to loan us a travel system and cot to enable us to showcase our key newness on the stand and having a chance meeting with a buyer that we have been trying to reach for a very long time and now in a position where we are talking about multiple opportunities – would never have happened if it hadn’t been for the show I’m sure!
Jayne Caul MANAGING DIRECTOR, AXKID
Did you launch new products at the show and if so, how were these received?
Harrogate allowed us to showcase the new Up, so there were many connections within trade who were excited to see the car seat for themselves. It was received really well and we heard comments like : “you’ve done it the Axkid way” (meaning its unique, design lead and considered). That they seemed to inherently understand ’the Axkid way’ without us even calling that out., was certainly a proud moment. What was your most memorable moment whilst exhibiting?
The most memorable and proud moment of course was winning the award for best New product, we are beyond happy that its received the credit we believe it deserves.
Smart monitoring
VTech the undoubted star of the show has to be the new VTech RM7787HD Over-The-Cot 7” smart baby monitor, a solution that covers all age and stage monitoring.
The over-the-cot mount provides bird’s-eye view directly above your newborn, the camera can latterly be placed in a supplied table stand at a time when little one is starting to stand up, providing greater longevity of the monitor and everything you need comes in the box!
The product comes with an incredible feature set, all you need and more to feel fully at ease without fuelling anxiety as is the case with some of the competitor products on the market.
www.murrayshealthandbeauty.com
CuddleCo expands into nursery furnishings
CuddleCo once again pulls out all the stops at Harrogate Nursery Fair with their biggest stand to date, an Aperol Spritz bar, and a stellar product line up.
Expanding into nursery furnishings, CuddleCo debuted their brand-new stu ed animals which included unicorns Rainbow and Golddust. These magical, furry friends are hard not to love and will make the perfect addition to any child’s room. Their new rattan nursery accessories were also a huge hit with customers. The Musa Changing Basket is a beautiful alternative to a changing mat, and their new rattan storage baskets are both stylish and functional, ideal for toys, books and more.
sales@cuddleco.co.uk
Perfect for play
Play+ baby and toddler books from Ravensburger celebrate playful discovery through interactive features and toyetic touches, making them the ideal complement for the Play+ toy collection.
The Flip & Pop book series, comprising four titles is designed with untearable, waterproof pages perfect for play anywhere and robust enough for the toughest playtime.
A silicone teething bar with pop-its is great for soothing sore gums or for small ngers to explore their growing ne motor skills. Titles in the collection are: Colours; First Words; First Numbers and Opposites.
sales@ravensburger.com www.ravensburger.com
Award winning
It is hard to look past the Sway Swing, a winning product with the BANTA Awards this year, something the team at Red Kite couldn’t be more proud of.
The overall reception to the Sway Swing was positive before the awards, however after the presentation Red Kite received a large in ux of interest. Only reinforcing their thoughts on awards and the recognition they warrant within the industry. Stock should be with customers in a couple of months.
enquiries@redkitebaby.com
www.redkitebaby.com
supplier snapshot
Nursery Today caught up with exhibitors at this year’s show to nd out how this fantastic yearly trade event performed for them.
Elaine Connell
PRODUCT MARKETING MANAGER, RAVENSBURGER
What were your main goals while exhibiting at the show and did you feel these were achieved?
We wanted a presence at the show to present the new (and rst) baby and toddler line from Ravensburger: Play+. This collection brings together over 30 toys and books designed to o er playful discovery and development, as well as considering those touches that are useful and practical for parents.
What type of feedback did you gain with regards to your product range?
The Play+ range was received well. The brand o ers a fantastic breadth of product and price points, which o ers the retailer versatility to design an o ering that is ideal for their setting. Did you launch new products at the show and if so, how were these received?
The entire Play+ range is new for autumn. A particular highlight is the inclusion of books in the collection. Ravensburger is well established as the number one board book manufacturer in Germany, but this is the rst time we have introduced publishing here. It’s an exciting step for us and we had a great reaction to range at the show.
When talking and welcoming visitors to your stand, did you find that there was a particular topic that was a current concern to retailers? Price and point of difference are key considerations at retail, more so than ever.
The infant toddler market o ers consumers a lot of choice, so for us it’s vital that we are making Play+ stand out - we are working with a team of child development experts, ensuring that our toys are progressive and can be played with in many ways, a great point of di erence that is important to retailers.
What was your most memorable moment whilst exhibiting? It has to be posing on the oor for the Nursery Today team’s photo!
Nick Tucker
HEAD OF SALES, RED KITE
What were your main goals while exhibiting at the show and did you feel these were achieved?
As a business our main goal with every trade show is to grow our stature within the industry, we are very fortunate that this has been possible with the support and custom of our customers. Even though this is our focus it is not the reason why we exhibit, the personal interaction with our customers is something that will always make sure we are in attendance. Every brand can soft launch new lines, send emails or make outbound calls – but gaining that rst hand and in person feedback is invaluable.
Do you feel that exhibiting gave you a great networking opportunity?
Always, we met with a lot of potential new accounts through existing customers recommending our products. The networking potential within the industry has never been better or of more importance, we have a few buying / nursery groups within the UK that have really helped expand our customer base. It is refreshing to hear a shop wanting to open an account after being told good things from an existing customer, it also holds us to a standard to make sure we can carry that forward. Even inter brand networking seems to be a lot more prominent than years gone by, something which can only help the industry.
When talking and welcoming visitors to your stand, did you nd that there was a particular topic that was a current concern to retailers?
Retail in general is an obvious concern in the current environment, however it was very good to hear how our products had been performing. Hopefully things improve soon, however a lot of customers have been proactive in trying to secure their business. Everything from a new website complimenting their store to even considering new brands that they have overlooked in years gone by.
What was your most memorable moment whilst exhibiting?
We always love the whole three days at Harrogate, however it would be very hard not to go with our Sway Swing winning best product within “In the Nursery” category this year.
Thank you to everyone who made it onto our stand, we look forward to seeing you again in 2025.
retailer opinion Time well spent
Nursery Today had the pleasure to catch up Baby Lady’s owner Debbie HomerDavis to gain her thoughts while visiting the Harrogate Nursery Fair.
What were your main goals when visiting the show this year and do you feel that You managed to achieve these goals?
Our main goals this year were looking at what newness is coming. We wanted to take some pictures for our socials, for our customers.
Obviously, we wanted to chat to our suppliers. It’s a really good opportunity to engage with suppliers. So the question is, did we manage to achieve that? No, we didn’t. Not in full. We needed more time.
Honestly, I can’t understand how people don’t go to this show, because there was so much there, and I felt we needed another day. Next year, 100% I am booking another day because when I got back I thought I didn’t do that and wished I had more time. We did a lot, Claire came with me, we worked so hard for two days, I think we’ve all been exhausted, in fact both her and I’ve been exhausted since we got back because it is so full on.
Our time at the show as well spent as we did some great buying, we got some great conversations going with our suppliers and we saw some amazing new products, so on the whole it was a great two days.
Our time at the show as well spent as we did some great buying, we got some great conversations going with our suppliers and we saw some amazing new products, so on the whole it was a great two days.
Do you feel that visiting this year gave you a great networking opportunity?
Visiting Harrogate always gives you a great networking opportunity. It’s an amazing place to meet everyone all in one place, it’s wonderful that everyone can get together and have conversations and I think that’s really bene cial for both retailers and suppliers.
Also this year I felt suppliers were on the whole very interested in listening to what we had to say, which is really, really important and interested to hear how things are, particularly in the shops, with the customer facing experience. So, yes, it was a great opportunity to network. It’s obviously lovely to see some of our friends that we’ve known for 25 plus years. We’ve been going to Harrogate for over 30 years now and it’s an amazing city. But next year I’m de nitely going for longer because I still haven’t really seen the town properly except at night.
This year, did you have a particular nursery product category that you were seeking for?
We were looking out for smaller pieces this year. I mean, obviously, we wanted to go and see the newness. We’re very excited about all of that. But we were particularly looking for smaller things that we can add to our ranges.
We met a lovely person who makes muslins and a toy company. Obviously, we’re so excited about having Chicco back in store and also on our channels. So I think it was those other aspects rather than the main categories like prams, furniture and car seats, it was the other things that we were particularly looking for. Carriers again also gave us great conversations with Ergobaby and the small toy suppliers, etc. The question is I suppose though would be did we nd the type of things we were looking for? Yes, we did! We found some great products
also Moses
really
think you missed out.
And a similar question, what about new products? Did you nd anything new that was of interest to you?
Yes, I did. There was so much newness that was interesting. The furniture at CuddleCo is beautiful. There was also a secret room at BabyStyle, which everyone probably saw. That was so exciting as well. I love the new buggies that iCandy are bringing in. I think that’s great. The new fold on the oysters are amazing. I love the new Home Range from Maxi Cosi. Oh my goodness, there was so much newness. I’m sure I’m going to leave someone out and then I’m going to feel really bad. New colours at Vennici are gorgeous. Just everything. The E-Gazelle we love. I think the E-Gazelle is really clever. I do think customers are really going to like that and obviously it’s quirky and di erent.
Gosh, there was so much that was new. It’s hard to remember everything when you’re answering on the spot, but there was a lot of newness and a lot of exciting products and perhaps more than we expected.
Did you nd products this year that illustrated new innovation? We found innovation in car seats which are really exciting. In Carriers - Ergobaby have got a really crazy clever new carrier which we loved and Cybex have a new carrier too. Obviously Chicco with their twin crib which is so clever and just what the market’s been waiting for.
At BabyStyle there was a lot of innovation - obviously the secret room we’ve already mentioned with some very clever stu and also the new fold on the Oyster and the new gravity stroller that’s brilliant. The new compact buggy from iCandy that has such a big seat unit. Thule also have a really clever new car seat
and
baskets. Gorgeous new natural Moses baskets. For us it was a
good show. I came back absolutely buzzing. And anyone who didn’t go, I
Left: Debbie Homer-Davis
Right: Tomasz Janik, Venicci
and of course the award-winning new booster from Axkid. There was a lot of innovation and there’s more innovation coming as well. You know, there’s stuff that we can’t even talk about yet really that’s coming later in 2025. So yes, considering the financial climate there was a lot of innovation.
How important were the product demonstrations to you whilst they’re sending?
Product demonstrations are important because it’s really important that we know how to work things correctly so that we can instruct both our staff when we bring all that information back and also our customers know this as well.
Visiting Harrogate always gives you a great networking opportunity. I think it’s an amazing place to meet everyone all in one place, it’s wonderful that everyone can get together and have conversations and that’s really beneficial for both retailers and suppliers.
As some of you know we are very, very passionate about information. We pride ourselves and that’s partly why we do our YouTube videos, is because we think information is so important to the consumer. So yes, I think it’s really important. And we had some excellent demonstrations. There’s some great staff there who really know their stuff and that’s really beneficial to everyone.
Did the show give you the opportunity to spot any upcoming trends?
I think that if it got us to spot anything, then it’s probably colour, although we perhaps were already aware of that, so I’m not sure whether it’s saying we’re spotting colour trends. I think we were already aware of these earthy tones that
are so popular, and certainly there seems to be a push towards the darker brown colours, the ganache that already we’ve seen from Silvercross, now we’ve got new Chocolate Velvet, we’ve also got the new pecan coming and I definitely think they’re going to be trends going into 2025.
Was there a product that you saw within the halls that you found of particular interest this year?
There were lots of products I found really interesting. It’s really hard to say a product. I think if there’s one product that I found really interesting. It’d have to be the new Ergobaby Carrier, whose name I can’t remember, but it’s like a hip seat and a carrier all in one, and it’s totally different and very clever, and I love that. There were so many other products. It’s really hard to say. Can you really narrow it down to one? I love the new Oyster Wiggle Crib with the drop-down side. I think that’s going to be big. There were so many products, it’s hard to say just one.
Did you check out the BANTA Award winning products, or visit the Concept and Innovation Award Exhibitors on the BPIA stand this year?
I am very sad to say that I did not visit the stand and I am very sorry that I didn’t get there, but we honestly were flat out from 9.30 in the morning. In fact, we were in the lobby at 9.15 every day that we were there. How people managed to do it in a shorter time is beyond me, maybe I just talk too much, but you just learn so much. I will just have to read about them in the Nursery Today magazine when you publish the details of the award winners.
And the last one. What was your most memorable moment while attending this year?
I think my most memorable moment must have been when we went onto the BabyStyle stand and they gave us our gorgeous glass trophy. I have to say I did have tears in my eyes. I’ve won awards, but I’ve never had something like that and it’s just beautiful. I know we did a separate video and I was actually quite speechless, which is really unusual for me, and extremely touched. It was basically to commemorate BabyStyle’s 25th anniversary. They gave retailers who’ve been working with them for 25 years glass trophies with each retailer’s name on it. And I think whilst there were loads and loads of memorable moments, this is probably my top one.
supplier snapshot
Nursery Today caught up with exhibitors at this year’s show to nd out how this fantastic yearly trade event performed for them.
Melissa Cooper HEAD OF MARKETING, JOIE BABY
What were your main goals while exhibiting at the show and did you feel these were achieved?
The main goal was to showcase the new 2025 lines, alongside the refresh of the signature collection. This was a renowned success - the new signature collection went down a storm, alongside the new launch lines, such as estrella, chestnut, whimsy, versiti and amigo all very well received, and plenty of orders on the newness placed by attendees.
Did you launch new products at the show and if so, how were these received?
It was a very busy show for new launch items for Joie this year. Updates to the Signature collection included the niti and the parcel LX. with both receiving larger wheels. We also unveiled new lines to the signature collection with the versiti and estrella twin making a grand entrance. Within our main range we also had many refreshed fashions and new launch items such as the whimsy wind up swing, amigo, the one hand fold travel cot, and chestnut, our new super versatile real beechwood highchair, all smashing their way into the limelight this year.
When talking and welcoming visitors to your stand, did you nd that there was a particular topic that was a current concern to retailers?
Most were looking for lines where they can maximise their margins, but also some were looking for some level of exclusivity either through speci c fashion selections or product lines to ensure they can maximise their sales to the consumer, without damaging their pro ts.
What was your most memorable moment whilst exhibiting?
For me it was having the opportunity to demonstrate some of our new launch lines, that have a real wow factor. To name a few, the whimsy with its amazing wind-up mechanical actions that can sooth the child to sleep without the need for electrical power, the amigo travel cot, that simply folds in seconds with just one pull and the estrella twin that o ers luxury without the price tag, were the winning moments of the show.
Newness from Joie
With a plethora of new products to choose from, it’s hard to narrow down the o ering from Joie. But catching the eye of many visitors to the stand was the new highchair, chestnut.
With 9 di erent modes, chestnut will take little ones from mealtime to playtime, from birth to 6 years. The multiple options include infant mode at traditional and counter height as well as youth chair and portable booster modes. The multi-position recline creates a cosy chair to cradle baby comfortably. In booster mode, the seat can be attached easily to a dining chair, allowing little one to be included in family mealtimes. Also grabbing the attention was Joie’s new double stroller, estrella. Launching into Joie’s Signature collection, estrella is a luxe and lightweight double stroller that features two customisable seats, ideal for adventures with little ones that don’t always see eye to eye. With each lie at seat suitable from birth to 22kg, estrella creates a cosy, ergonomic haven from newborn to toddler. All wheel suspension gives a smooth and easy ride while the reversible seat liners feature two stylish options so parents can fully customise their little one’s ride – along with all the stylish touches consumers have come to love with the Signature collection.
uksales@joiebaby.com www.joiebaby.com
Jenna Shorter SENIOR PARTNERSHIP,
PR AND AFFILIATE MANAGER, ICKLEBUBBA
What were your main goals while exhibiting at the show and did you feel these were achieved?
To showcase the latest additions to the Ickle Bubba range plus preview newness, including our long-awaited Libra tandem buggy. After numerous conversations with our retailers, it was fantastic to be able to see the response to the Libra in real life. As much as we believe in our range, it doesn’t mean anything until we get the buy-in from the people who want to sell it and buy it themselves. We can now say that launching this at Harrogate was a big success, which was one of the primary goals.
Another goal was to level up on the retailer strategy we embarked on at last year’s Harrogate Nursery Fair. We are now taking this a step further with the level of support we are giving our top performing retailers, as a way of investing back into them. It was great to delve into this deeper at Harrogate and put plans into action.
What was your most memorable moment whilst exhibiting?
Seeing people taking content of the Libra and making the most of our branded backdrop. Hearing Newbie & Me saying that some of our new products had the potential to cause a real buzz on TikTok too was a massive pat on the back. Let’s hope they’re right!
Best Travel Product Winner 2024
My Babiie team are thrilled to announce that the MB450 3-in-1 Travel System won the “Best Travel Product” at this year’s prestigious BANTA Awards, held during the Harrogate Nursery Fair!
This recognition is a testament to their commitment to innovation, style, and quality in every product they create. The MB450 combines practicality, comfort, and modern design, making it a favourite among parents. “We’re incredibly proud of this achievement and thankful to everyone who believes in our products. Here’s to more milestones ahead as we continue to bring stylish, functional, and a ordable baby gear to families everywhere!” www.mybabiie.com
Left Melissa Cooper, Right Bryony Vale
Smiles all round
Babymore would like to thank all their customers who visited them at the Harrogate show, the reactions to their stand and new products was amazing.
Showcasing their 2025 collection, the Kimi Acrylic room set was the de nite star of the show with more exciting furniture and travel products to come over the next few months. Harrogate is a great event for catching up with retailers and the team at Babymore really appreciated their feedback and ongoing support.
This was their fourth time exhibiting and they’ve achieved so much from it once again, meeting familiar faces and new customers. Bring on 2025! www.babymore.co.uk
Going from strength to strength
Combining ergonomics, comfort and style, the Ergobaby Evolve Bouncer is a crowd-pleasing must-have for all new parents.
The Ergobaby Evolve 3-in-1 bouncer is going from strength to strength. This year’s launch of a new mesh fabric and new colours contributed to positive sales growth, while its unique ergonomic newborn insert continues to impress.
Developed with guidance from a paediatric orthopaedist, it supports baby from head to hips, creating an ergonomic spread-squat positioning in baby’s hips and helping to prevent at head syndrome. Suitable from birth (2.5kg) to toddlerhood (13.2kg), the bouncer transforms from a cosy newborn lounger, to a calming infant bouncer, to a fun toddler seat. As baby grows, the bouncer evolves by simply removing the newborn insert and adjusting between three heights tailored to each stage of development, easily adjusted via a step pedal on the base of the bouncer. It is lightweight (3.8kg) and folds at for storage/ travel and each bouncer comes with the ErgoPromise, a robust multi-year warranty showcasing Ergobaby’s commitment to quality and durability.
Please contact: Claire Morris on the below.
TEL: 07398173193
cmorris@ergobaby.co.uk
supplier snapshot
Nursery Today caught up with exhibitors at this year’s show to nd out how this fantastic yearly trade event performed for them.
Richard Chen DIRECTOR, BABYMORE
What type of feedback did you gain with regards to your product range? Unanimously feedback is that our furniture range is one of best within the trade, in terms of design, practicality and high quality. We are pleased that the trade has recognised exactly what we aim to achieve, within a short period time, with such a comprehensive collection of furniture, many lines are well received and becoming very popular in the market, including our wheels range and car seats.
Did you launch new products at the show and if so, how were these received?
At the show, we have introduced our new furniture and wheels to our existing clients, designed according to feedback received at the 2023 show, our retailers are well pleased that we have listened, come up with the furniture that have beyond the original expectation. We are even more determined to support our clients in everything we can, to ensure our retailer’s success in 2025.
When talking and welcoming visitors to your stand, did you find that there was a particular topic that was a current concern to retailers?
With activities being ercely competitive online and o ine, retailers are concerned with support from the suppliers, especially this year, some retailers feel the di culty over pricing and services. we are pleased that Babymore has been considered to provide adequate support at policing the retail prices online and o ine, ensuring our retailers are able to grow, small or large.
What was your most memorable moment whilst exhibiting?
There were so many great moments, that I could not personally pick just one, I enjoy very much meeting our clients, simply to catch up and to learn that they are well.
Holly Brewer
B2B MARKETING MANAGER, ERGOBABY
Do you feel that exhibiting gave you a great networking opportunity?
Absolutely, Harrogate is always a brilliant opportunity to network within the industry and to catch up with our well-established retailers as well as exploring new customer opportunities.
What type of feedback did you gain with regards to your product range?
Being recognised by retailer partners and the industry as a brand that no longer only o ers just baby carriers. Ergobaby stands for a wide range of award-winning newborn essentials including baby carriers, compact strollers and our much-loved ergonomic baby bouncer that t seamlessly, comfortably, and safely into millions of families daily lives.
Did you launch new products at the show and if so, how were these received?
We unveiled two new product innovations. The reception was even better than anticipated! Harrogate allowed us the opportunity to demonstrate the innovation whilst receiving initial feedback from our retailers. More to come on the details early next year. When talking and welcoming visitors to your stand, did you nd that there was a particular topic that was a current concern to retailers?
Buyers are very tuned into consumer trends that stand the test of time and answer new parent’s needs. Ergobaby has constantly been on the lookout for new innovations and product improvements that make the lives of families easier and help strengthen the parent-child bond from birth.
What was your most memorable moment whilst exhibiting?
The continued support from our all our loyal customers. Their appreciation and feedback for our products, our team and after sales support do not go unnoticed. We are truly grateful, thank you all!
supplier snapshot
Nursery Today caught up with exhibitors at this year’s show to nd out how this fantastic yearly trade event performed for them.
Sway n Grow
Luisa Rollins-Svensson
CONSUMER AND TRADE MARKETING
MANAGER, GRACO UK
What type of feedback did you gain with regards to your product range?
The feedback from retailers on the Graco product range was really positive. We’ve got a strong line up of core products for families that represent fantastic value for money, without compromising on quality, features or style.
Did you launch new products at the show and if so, how were these received?
At Harrogate we showcased our newest launch Sway ‘n Grow, a 3-in-1 soothing swing and chair solution for little ones. It’s packed full of innovative features and comes with Bluetooth technology, so parents can personalise baby’s playlist direct from their phone. It was received really well, as it o ers parents three modes, suitable all the way from birth up to age 4, representing incredible value for money. Alongside this we previewed our next car seat launch, the Turn2Me Grow i-Size R129 and the feedback was very positive. It’s suitable from 40-125cm, birth to approximately 7 years, and rotates 360° for absolute ease of getting littles ones in and out. Parents already trust the Graco brand for car seats and the Turn2Me range is well known and much-loved, so retailers welcomed the new addition which is set to be popular with parents.
When talking and welcoming visitors to your stand, did you find that there was a particular topic that was a current concern to retailers?
Front of mind for most retailers is still value for money, as a families everywhere continue to feel the impact of the cost of living crisis. It’s therefore more important than ever that retailers have a range of products to meet di erent budgets and, critically, that they’re o ering their customers value for money without compromising on quality and style.
What was your most memorable moment whilst exhibiting?
Seeing the stand full and the atmosphere buzzing as the Graco team had some amazing conversations with retailers and industry contacts was a real highlight for us whilst exhibiting. There really is nothing better than face-to-face discussions and getting to showcase products in person. Nothing beats getting your hands on products and getting to feel their quality and test them out.
Helen Robinson
HEAD OF SALES - UK & IRELAND, HAUCK
How was Harrogate 2024 for you?
Hauck had another really successful Harrogate. Meeting new customers and introducing them to the ever-evolving Hauck range of multi award winning products. We were super pleased with the outcome and look forward to Harrogate 2025!
The Graco star of the show at Harrogate would have to be the newly-launched Sway ‘n Grow, a 3-in-1 soothing swing and chair solution for little ones.
Packed full of innovative features and comes with Bluetooth technology, so parents can personalise baby’s playlist direct from their phone.
The Graco Sway ‘n Grow was received really well by visitors to their stand as it o ers parents three modes, suitable all the way from birth up to age 4, representing incredible value for money.
www.gracobaby.eu
Two
in one
Once again, Hauck were delighted to have been part of the Harrogate International Nursery
Fair.
Harrogate was a fantastic opportunity to connect with many customers and industry partners, and the team at Hauck truly appreciated the valuable discussions at their stand.
A particular highlight was their hauck Dryk Duo plus. The Dryk Duo plus is not just a bike trailer, it’s so much more - a bike trailer and buggy 2in1. Large, spoked wheels and space for two children ensure comfort and enjoy being outdoors. Hauck look forward to continuing these conversations and delivering innovative solutions for modern parents.
www.hauck.de
retailer opinion
Natural steps
Nursery Today had the pleasure to catch up with Natural Baby Shower’s Director Victoria Hampson to gain her views on her recent visit to the Harrogate Nursery Fair.
What were your main goals while visiting the show this year, and do you feel you managed to achieve these?
Our main goals were to discover new products and brands, catch up with our current partners, and hear about new developments and marketing opportunities. It was a fantastic chance for our buying and marketing teams to touch and demo the full ranges all in one place, which is invaluable for decision-making.
Do you feel that visiting this year gave you a great networking opportunity?
Absolutely, it was a great networking opportunity! It allowed the wider team to meet different people from the brands in person, which is always important for strengthening relationships.
Did you have a particular nursery product category that you were seeking this year?
Not specifically – we were open to exploring a range of products. While we didn’t discover many new brands to add to our portfolio, there were still exciting launches and updates from our current brands.
What about new products, did you find anything new that was of interest to you?
We spotted a couple of new brands and fresh ranges from our existing partners, which is always great to see.
Product demos were key. It’s so useful to see products in action and get hands-on experience with them, especially for the newer members of our team, who joined us at Harrogate this year.
Did you find products this year that illustrated new innovation?
Definitely – there’s always new innovation, particularly in car seats and pushchairs. It’s inspiring to see the continuous advancements in these categories. The new Ergobaby Up Down carrier range was also pretty cool and I was compelled to try them all out - (along with the cup cakes and glasses of bubbles on offer!).
How important were product demonstrations to you whilst attending?
Product demos were key. It’s so useful to see products in action and get hands-on experience with them, especially for the newer members of our team, who joined us at Harrogate this year.
Did the show give you the opportunity to spot any upcoming trends?
Yes, we noticed some trending colours, which will be great for planning future collections.
Was there a product that you saw within the halls that you found of particular interest this year?
I was really impressed with the new Maxi-Cosi Emerald 360 Pro – it’s so stylish! We also saw fantastic new products from Joie and Nuna. CYBEX had a great new carrier and updates to their already impressive ranges, including fresh colours. The new ranges from Tutti Bambini were all perfect for our store as well. Plus, it was encouraging to see more eco-friendly packaging and product updates coming through.
Did you check out the BANTA-winning products or visit the Concept & Innovation Award exhibitors on the BPIA stand this year?
Unfortunately, I didn’t have the time as my schedule was packed, but some of the team did manage to check them out.
What was your most memorable moment while attending this year?
I’d say just being able to reconnect with so many of our partners in one place and having the team experience it all together. It was a great reminder of the strength of our relationships within the industry.
Left: Jack Taylor, Account Manager Right: Victoria Hampson, Director
Baby-wearing just got even better with the CYBEX COYA Carrier
With the recent launch of the brand-new COYA Carrier from CYBEX, Nursery Today caught up with CYBEX’s very own Key Account Manager and Baby Carrier Specialist, Ali Hamilton.
So, Ali, you have a wealth of background knowledge within the Carrier sector, can you tell us exactly what makes the CYBEX COYA Carrier so unique?
Not only is the carrier absolutely beautiful and is made for parents with a fashionable eye, but it is also an incredibly functional product with some really cool features. The carrier has smart fabric technology and an innovative back panel with 3D mesh meaning there is no need for parents to adjust the carrier; the carrier adjusts to each child making it a seamless, simple process for the wearer.
One of my favourite features is the way the carrier folds away in to a cross body bag; when the carrier is not needed it can be simply folded away in to the integrated fabric bag.
The attention to detail on the COYA carrier is next level, it even features morse code on the seams which reads ‘For all tomorrow’s people’ – CYBEX’s motto. What are some of your favourite features of the COYA carrier?
The design in general is what of course makes the COYA carrier so special, but its additional features are really what puts the cherry on top. The carrier has built in exible neck support which is designed to help a newborn hold their head and neck in the right position. This also doubles up as a protective hood which has UPF50+ fabric to protect littles ones from the sun. The carrier has been designed for comfort of the wearer, with an adjustable sternum strap which helps deliver more support when carrying and increase shoulder stability. There is even a
storage pocket at the front of the carrier which is easily accessible when on the go!
Can you tell us a little bit about the di erent carrying options?
There are a range of carrying options available so the wearer can decide what works best for them and baby. You can start with the front inward carry position, then move on to the front outward or back inward carry position once the baby is ready. The great thing is that all these positions promote hip health and has been specially designed to support a baby’s natural M shaped posture, whilst supporting their spine’s natural C-shaped curve. The COYA carrier has also been AGR certi ed, which is an association relating to back pain prevention; this con rms CYBEX’s commitment in designing and providing extra comfort for parents and children.
What are the age / weight ranges for the COYA carrier?
The carrier is suitable from birth to approx. 3 years with a max weight of 15kg. Why should retailers stock this carrier from CYBEX?
Honestly, because of all the reasons listed above! It really is a wonderful product with the wearer and the baby at the heart of the development. We saw a real interest in this product at the Harrogate International Nursery Fair, and we can already tell this is going to be a popular one!
The brand that parents trust
New range of swimsuits
No chills in the pool this winter with Splash About’s new Thermaswim wetsuits
Avoid leaving the pool early this winter and keep the shivers at bay with Splash About’s new range of Thermaswim wetsuits.
Super soft, stretchy and fleece-lined these full body wetsuits are designed to maintain a child’s core temperature, keeping them warmer and therefore happier in the water for longer.
Designed with value in mind; Thermaswim are unisex in colour and design, doubling up as a cosy base layer under regular clothing on winter days when extra warmth is needed.
Available for babies and children up to 6 years (and for adults in sizes XS-XXL), from £15. www.splashabout.com
LÄSSIG committed to regenerative agriculture
Making the world a little better, step by step: This is what LÄSSIG tirelessly strives for. Its products contribute to this goal.
The partnership with Raddis brings the brand one step closer to its vision: Planet. Cotton. Change. The new collection made from regenerative cotton not only supports underprivileged farming families in Southeast India but also helps restore soil health, increase biodiversity, and promote the ecological health of the entire ecosystem.
The Muslin Set Hooded Towel & Wash, along with matching Ponchos and Swaddles, are a successful example of the sustainable transformation of the entire cotton value chain. www.laessig-fashion.com
Soothing swing
The new Sway ‘n Grow from Graco is the perfect soothing swing and chair solution for little ones.
With three modes, it’s suitable all the way from birth up to age 4, rst with a newborn insert and 5-point harness to keep baby snug and safe. Then, mode two can be used to soothe babies sitting up, before converting into a comfy chair in mode three for little ones toddling around. Sway ‘n Grow also comes with built-in Bluetooth technology which allows parents to stream music and lullabies to the Sway ‘n Grow’s speakers, and the soother’s sleek, modern design and colour palette will complement any home.
www.gracobaby.eu
Meet Marley –
CuddleCo’s new nursing chair
CuddleCo expands their popular nursing chair range with new, contemporary addition Marley.
Available in two gender-neutral colours, o white and light beige, the Marley Rocking Nursing Chair will easily t in with any nursery interior or theme. Like their bestselling Etta Nursing Chair, Marley has an on-trend, boucle, textured nish, perfect for creating a cosy nursery.
Marley’s ergonomic design offers new parents support and comfort while they feed or rock their little one to sleep. Complete with a matching footstool, ideal for keeping baby’s bottle close to hand or to elevate comfort.
