Nursery Today Product Launcher 2020 by Lema Publishing

DISCOVER THE LUXURY STROLLER BRAND

FOR BABIES GOING SOMEWHERE For more information turn to page 14

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roomie™ glide

soothe & glide side by side

Set the pace of baby’s late-night rock sessions with a smooth single-hand glide. Gently soothe your sleepy baby right into dreamland without leaving your own bed and lock the glide in place when the ride’s over.

Share the joy at joiebaby.com For more information and all sales enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com

scan to see me lift, lower and glide!

contents

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Retailer Interviews 6

Online4Baby Product Launcher spoke to Online4Baby’s Managing Director, Christy Foster, to talk about why New Products and Innovation are important to them as a nursery retailer.

p6 the team

Pramland Product Launcher spoke to Pramland’s Manager, John Barker, to talk about why New Products and Innovation are important to them as a nursery retailer.

Product Categories

Editor

4 Innovation

Penny Franks penny@lemapublishing.co.uk

16 Wheeled Goods & Car Seats

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Production Director Paul Naish paul@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

36 Feeding Products & Accessories 46 Sleeptime 50 Toys, Walkers & Motivators 60 Eco Friendly 66 Furniture 72 Health & Wellbeing

Chairman

Innovation Awards

Malcolm Naish malcolm@lemapublishing.co.uk

Circulation Robert Thomas robert@lemapublishing.co.uk

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nurserytoday.co.uk

Kind + Jugend Kind + Jugend is recognised as a superb launch pad for many new products and of course the coveted Innovation Awards. Jörg Schmale, Director of Kind + Jugend tells us more.

Cover Story 14

JUNIORJONES Take a look at JUNIORJONES and their stroller range, which has been designed and engineered for babies going somewhere!

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Image

Brand Locator Say hello to the variety of brands featured in Product Launcher - hereâ&#x20AC;&#x2122;s a quick reference on where you can find them in this issue.

ABC Designs

Done by Deer

JUNIORJONES

Baby Brands

Easy Tots

Lansinoh

Bebecar

Ergobaby

Mama Bamboo

Page: 9

Child Home

Gaia Baby

Maxi-Cosi

Page: 59

Close Parent

Green Sheep/Snuz

Mee-go

Shnuggle

Pages: 62, 63

Pages: 54, 55

Hauck

My Babiie

Sock Ons

Cybex

Inglesina

Nuna

Pages: 28, 30

Vital Baby

DCUK

Joie

Out n About

Pages: 38, 39, 44, 45, 72, 73, 74, 75

Pages: 52, 53 Page 58

Pages: 20, 21 Page: 51 Page: 61

CuddleCo

Pages: 48, 49, 68, 69 Pages: 27, 29, 31, 33 Pages: 10, 11 Image source: pexels.com

Pages: 42, 43 Page: 37 Page: 28

Pages: 67, 76 (OBC) Page: 47 Page: 32 Page 17

Pages: 2, 32, 36, 46

Pages: Front Cover, 14, 15 Page: 60

Pages: 63, 64

Pages: 18, 19, 34, 35

Pages: 26, 30

Pages: 22, 23

Red Kite Pages: 24, 25, 40, 41, 56, 57

Rockit Roma Prams

Page: 13

Welcome Welcome to Product Launcher the new easy to read reference source from Nursery Today. With our beloved industry trade shows having to close their doors this year to visitors, it can be a little stressful for busy retailers to spot who is launching new products, showcasing innovation, in which category and when. Our trade shows have always provided a platform where brands can showcase all that is new, but with the current pandemic and in 2020 this not being possible, Product Launcher is here to help. Brought to you as a handy sized reference source to keep on your desk or on your store counters, you will find among the pages everything you need to know, who is launching what and in which category, all of which assist you to keep your stores and websites refreshed. You will find many categories within Product Launcher, all broken down into easy to digest sections spanning across many categories from leading brand names.

With brands continually refreshing their ranges, bringing new products that reflect current consumer trends, this guide highlights what’s new and available to order now in one place! New products are a great way to generate visitors to websites, gain consumer press inches and coverage by influencers or bloggers - all of which are great for business! Whether you’re looking for something new to draw customers in-store with a refreshed wheeled goods section, wanting to locate the next must have in the world of furniture, seeking products that are new and available to boost your feeding range, looking for a refresh within your furniture and sleeptime ranges, seeking gifts to compliment your toy offering, looking to find eco-friendly products, or are interested in products that cater toward health and wellbeing - this publication covers it all.

Penny Franks Editor

“New Products are key to remaining competitive and appealing to those customer segments who are looking for the ‘latest’ products. It also demonstrates as a business that you understand the market, trends and consumer demand.” Christy Foster, Online4Baby

Happy sourcing!

“New products are important for a couple of reasons, firstly they drive new and existing customers to the store hungry for the next must have baby item. Secondly, they help drive innovation in the industry.” John Barker, Pramland

Retail - Online4Baby

Christy Foster

Understanding the market Product Launcher spoke to Online4Baby’s Managing Director, Christy Foster, to talk about why New Products and Innovation are important to them as a nursery retailer. Why are new products that launch important to your business? It’s key to remaining competitive and appealing to those customer segments who are looking for the ‘latest’ products. It also demonstrates as a business that you understand the market, trends and consumer demand. As well as this, if it’s a new product that introduces additional safety measures or solves an identified problem and fits within our product and pricing strategy…we want to stock it. What do you look for when brands launch new products? We look at a range of factors such as 6 product launcher

innovation, originality and whether it offers a significant point of difference in the market. We also consider whether the patterns and/or colours are in line with the latest trends and what we know sells to our different customer segments. Obviously price is also a key factor and where it fits within the category compared to products of a similar specification Packaging is often an overlooked element of a product launch but is important as that ‘unboxing moment’ can help turn a purchaser into a customer who goes on to buy more products from that brand. You only have to look at how the whole technology market followed Apple when they introduced beautifully clean,

We try and keep our ears to the ground throughout the year but the trade shows give us an opportunity to see large numbers of product launches in one place

minimalist packaging that shows off the product and communicates their brand values to understand its importance. How often are you searching for new products? We try and keep our ears to the ground throughout the year but the trade shows give us an opportunity to see large numbers of product launches in one place so the cancellation of these this year has definitely had an impact. We also have alerts from the likes of Nursery Today which are always a good way of seeing what is new to market. Having good relationships with brands is also key as this is often where we’ll hear about new innovations or products first.

Although brand is a key driver in the decisionmaking process for many, challenger brands can often come from nowhere and take market share very quickly

Do you feel that there are sufficient new product launches each year within each product category? It varies from year to year but overall, I think the industry does a pretty good job at looking for gaps in the market, looking forward at likely trends and identifying problems that need solving. Sometimes you see a product launch and think ‘how has no-one thought of that before?!’ but that’s why manufacturers spend huge amounts on R&D. Are you interested in looking at new products that may be from a fledgling company? Although brand is a key driver in the decision-making process for many, challenger brands can often come from nowhere and take market share very quickly so ignore them at your peril! Do you feel as an industry we have sufficient innovation? The strength of the sector would indicate that in the main we do but there’s always room for improvement. Both manufacturers and retailers have to look forward and take learnings from other industries to ensure the sector continues to thrive and provide safe

innovative products to customers. The last few months highlighted areas within our own business that needed improvement and accelerated our plans to transform the business and ensure we are a key player for many years to come. In which category have you seen the highest level of innovation? I think car seats is the one that sticks out as having the most significant advancements over the last few years. Advancements in technology and manufacturing alongside a deeper understanding of safety and improved testing have brought about significant changes in areas such as rear facing, energy absorbing materials and side impact protection which is great. These developments however are only effective if the car seats are fitted correctly so there’s a continued educational requirement we need to fulfil as an industry around their use as well as regulations and terminology, which can often be confusing. Over the years have you experienced a new product which launched to become a must have by your customers?

As well as spin car seats, side sleeping cribs are a huge seller for us. This was a development derived from a desire from parents to be close to their babies in a safe environment and which has now become a staple in many households. What benefits do you derive by showcasing new products either online or on your showroom floor? It obviously brings traffic to the website and customers into the showroom who are searching for those specific products, but keeping your product offering up to date is key to appealing to new audiences and conveying that you are a forward thinking business. Often new products bring with them advancements in safety and function, so it’s important to us that we’re offering these to our customers. We had a Nuna mixx next launch just after the showroom re-opened which had a huge interest and sold out almost immediately so it shows that these events can have a significant impact on revenue and create a buzz both in physical stores and online. product launcher 7

Image source pexels.com

Innovation

Now there’s an idea Over many years, the nursery industry has been known as one which provides innovation and new product launches which have been showcased and demonstrated across our UK and International trade shows.

e have seen many ﬁne examples of innovation in the nursery sector over the years, ranging from safety advancements and features on car seats, materials, fabrics and folding capabilities on wheeled goods and the steady rise of the Compact Fold, the introduction and growth in bedside sleeping cribs through to technology being introduced even within the feeding sector. We have also experienced a huge shift in baby monitors, from being simple analogue monitors which have kept pace with technology to digital, video and those that have movement sensors, products that embrace the use of Apps and last year, we even saw through the Innovation Awards further innovation on safety gates, which contained a level of technology and the rise of UV sterilisers! However, does this mean that innovation is always a good thing in Nursery, or should it be a problem solving solution rather than innovation

for innovation sake? We Asked Richard Bamforth, Managing Director, DCUK for his thoughts. “New products and innovation are extremely important within the industry as long as the two are combined to make ‘innovative new products’. Something that solves a problem in a better way or provides a solution to a challenge none of us had thought of before is crucial to the development of the industry. “A constant churn of ‘me too’ products or variations on a theme doesn’t really add anything and can just make things all the more confusing for consumers as they try to spot the diﬀerence between them all. Evolution is nice, but we need sprinkles of revolution on a regular basis.” Independent retailer, Sara Hubbard of Whites Farm Baby Barn told Product Launcher that for them it is really about products that oﬀer solid solutions to current parenting needs. “Innovation is a funny word - we often

feel that innovation is important, but innovation for the sake of it is sometimes unnecessary. It reminds us of that old saying “if it ain’t broke, don’t fix it” - innovation which leads to solutions for real life problems and difficulties is always amazing. We often feel however that within the nursery industry too many ‘gadgets’ or ‘problem-solvers’ can lead to a generation of quite worried parents, who lose faith in their own abilities without these products.” As an industry, of course we have seen many ‘me too’ products over the years, however, depending on how these are marketed to the consumer, these clearly have a place and can quickly become the next ‘must have’. Nursery retailers are always on the look out for that something new that really offers a solution to a problem through innovation, or adds an element of newness to their business to generate a refresh of either their shop floor or website.

Would you have stocked Dyson? Written by: Paul Sirett, Selling Solutions

Innovation is key to growth… All businesses know this regardless of their marketplace, but do all businesses follow this?

Image source pexels.com

8 product launcher

magine being the buyer of domestic electrical products when Dyson came along with a new vacuum cleaner! The market for vacuum cleaners was stagnant, dominated by one brand (Hoover) and prices were heavily discounted – sound familiar? The Dyson salesman turns up with an unknown brand, new technology and premium prices. Now more than ever is the time for retailers to look for innovative new products from energetic new brands who want to genuinely work together with retailers to build joint proﬁtable business.

Furthermore, with Mothercare, Babies R Us and other national retailers closing stores there are also market-segments previously dominated by these retailers that all retailers can grow within. New brands/products need retailers and retailers need new brands/ products. Innovation is key to growth... but also survival! Say ‘yes’ to the next Dyson to appear on your desk! To discuss call 07810 541 149, Email paul.sirett@gmail.com or visit www.sellingsolutionsuk.com

Innovation

Calming solution Zed has been the result of 18 months of research and development and incorporates clever patent pending technology to reproduce a car-like experience in the safety of the home. Zed is the brand new product from Rockit which is designed to soothe babies and older children to sleep in their cots or beds. Matt Dyson (Rockit CEO) comments â&#x20AC;&#x153;With the continued success of our award winning Rockit stroller rocker, our customers were asking for a product suitable for cots and beds. The inspiration for the product came from the fact that babies tend to fall asleep in cars, but often struggle to drift oďŹ&#x20AC; in their cotsâ&#x20AC;?. Zed uses special motors that generate both the low frequency rumbles of the car suspension and the revving of the engine. You simply place Zed on the mattress near your babyâ&#x20AC;&#x2122;s feet and

the ďŹ nely tuned vibrations ripple gently through the mattress, comforting your baby and encouraging a deep sleep. Launched in July, Zed has already won Gold for â&#x20AC;&#x2DC;Best Accessoryâ&#x20AC;&#x2122; at the Nursery Online Trade Awards and it is also getting rave reviews from consumers. You can ďŹ nd out more at www.rockitrocker.com/zed 01934 263950 sales@rockitrocker.com www.rockitrocker.com

Soothes babies to sleep........... just like the car

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Innovation

Tot2walk Steps Into UK & Ireland Fresh from North America where over 500,000 units have already been sold since its recent launch, DCUK are proud to introduce the simple genius of tot2walk to UK and Ireland retailers. Learning to walk is one of a child’s most exciting phases. While they’re toddling forward, it’s natural to lean over to offer a helping hand, or more likely, a finger for the child to grip. However, walking while bending at the waist is uncomfortable and hard on the back. The tot2walk lets children direct their own development while adults provide stability, without that difficult posture.

Have you ever placed your finger in an infant’s hand and felt them squeeze? It’s a healthy, natural reflex. Babies love gripping the ends of the tot2walk. The teardropshaped foam handles offer a tactile experience that helps them find the best place to grab and improve their grip at the same time. The “finger-in-hand” approach encourages babies to favour one side while trying to build stability. When they grip the tot2walk with both hands, they’re supporting their weight evenly. There is nothing like this out on the market today, and you would think that something this simple yet

immensely useful had been created before! Other walking aids involve cumbersome harnesses or straps that attach to the child. These can actually hinder development because the child is not experiencing or supporting their own weight. The tot2walk allows the child to develop leg strength even as they are using their upper body to steady themselves, creating an increasingly confident walker. Every baby has their own speed. Whether a child progresses faster or slower than average, the tot2walk is an effective way for them to become their own initiator, explorer and self-learner. Tot2walk is available to retailers in the UK and Ireland through DCUK Ltd in 4 attractive colours, supplied in an eye-catching gloss retail carton and is in stock and ready to ship now from our UK warehouse. For further information or to become a tot2walk stockist, please email DCUK Ltd direct at sales@dcukltd.com. You can also find out more about tot2walk at www.tot2walk.co.uk.

Made from XL EXTRALIGHT, a closed-cell foam free of phthalates, heavy metals, PVC and latex, the tot2walk is lightweight, durable and completely safe for people of all ages. 10 product launcher

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tot2walk is available to retailers in the UK and Ireland through DCUK Ltd in 4 attractive colours and is in stock and ready to ship now from our UK warehouse TM

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For further information or to become a tot2walk stockist, please email DCUK at: sales@dcukltd.com or call us on: TM

01422 383555

Innovation

Inspiring innovation

Jörg Schmale Kind + Jugend is missed: we hear this from many of our customers, who have exhibited regularly in Cologne for years and use the most important annual platform of the industry to present new products and marketing strategies. Nonetheless, the respect for our decision to cancel the trade fair in this so unusual year was great. Especially considering that the cancellation came early and the decision was made after careful consideration. But where do we go from here? Kind + Jugend is a ﬁxed major event for the industry. It brings together supply and demand once a year at the international level. Innovations and further developments that are presented at Kind + Jugend ﬁnd their way from Cologne to the trade and ultimately onto the streets and into children’s rooms. The Innovation Award, which Kind + Jugend initiates annually and which honours the best and most convincing innovations, is a symbol for the inventiveness of the industry. It is selected and evaluated by a competent jury of experts, of which 12 product launcher

Kind + Jugend is known as perhaps our leading International nursery trade fair and is known as a superb launch pad for many new products and of course the coveted Innovation Awards. Jörg Schmale, Director of Kind + Jugend tells us more. Nursery Today is also a member. The trade media: they accompany the industry and its most important trade fair with great consistency and with a sense of responsibility. We, as organisers of Kind + Jugend, are very grateful for this valuable and fruitful partnership. This edition of Nursery Today’s Product Launcher presents many product launches, which will provide trading partners with new impulses, despite the break the industry was forced to take. More than anything however, they are also promises for the future: companies are using this challenging situation to reposition and reorient themselves. Even now, innovations and further developments that can be presented at the next Kind + Jugend are being worked on energetically. This is because everyone wants to be there again in 2021 when the global industry gathers again. Perhaps somewhat more concentrated, more focused, more conscious in its dealing with resources, time and of course customers and partners. Kind + Jugend is also adjusting to this new stage

in its history: with new dates, pushed forward by a week, with a shortened trade fair duration and with a modernised logo. We will of course continue proven trade fair elements like the Innovation Award. This is because we also want to continue to oﬀer the industry a platform that promotes innovation and brings together business in future. The next Kind + Jugend will thus take place from Thursday, 9 to Saturday, 11 September 2021. Keep in touch with us until then. Foe example, visit our website after 17 September 2020 and ﬁnd out who has won the Kids Design Award. Inform yourself in virtual processes about trends and strategies. And follow our social media channels in our Kind + Jugend blog, on Facebook and Instagram. Join our Matchmaking Community 365 and exchange ideas with other experts of the industry. Until the next Kind + Jugend 2021, when we will hopefully meet again in Cologne! www.kindundjugend.com

Footwear

Best foot forward Sock Ons were first launched just over 10 years ago to much fanfare winning the baby industryâ&#x20AC;&#x2122;s most coveted Kind _ Jugend Award for innovation. Since the companyâ&#x20AC;&#x2122;s inception by designer and mum of seven Kezi Levin, the Ons brand has been extended to include what have now become staples of the nursery market including Dribble Ons bandana bibs, Twiddle Ons foot ďŹ nder rattle toys, Mocc Ons moccasin slipper socks and now their latest sensation Step Ons â&#x20AC;&#x201C; rubber soled sock shoes. Step Ons are half sock + half shoe, ideal for crawling, cruising and walking babies and have been designed for the ďŹ rst 3 stages of movement, with soft and ďŹ&#x201A;exible rubber soles (made out of 100%

non-toxic TPE rubber) protecting little feet whilst encouraging exploration of the world both indoor and out! Perfect for playgrounds, sandpits and soft play, Step Ons which are light and ďŹ&#x201A;exible, make an ideal ďŹ rst shoe, allowing feet to be close to the ground for balance, whilst providing a barefoot sensation with the added protection of shoes! They are available in 5 funky designs and colours. AďŹ&#x20AC;ordable RRP and perfect gift packaging. The ethos behind every product in the Ons range is clever parenting solutions to everyday problems hence their signature

product Sock Ons â&#x20AC;&#x201C; keeping baby socks exactly where they belong. On over 1 MILLION little feet across the world. www.sockons.co.uk

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J-CARBON

Cover Story

JUNIOR JONES for babies going somewhere Retailers have been ready for something different to offer their customers for a long time. The JUNIORJONES team came together with almost a combined 100 years of experience in the Nursery Trade and were determined to fill that gap in the market. They wanted their Strollers to scream style, but also wanted to achieve the ultimate in safety and performance, something that eventually became their three brand pillars. Take a look at JUNIORJONES and their Stroller range, which has been designed and engineered for babies going somewhere! J-CARBON The J-CARBON is the premium model in the JUNIORJONES range and has been engineered with meticulous precision, a Stroller that has been compared by consumers to a highperformance, luxury car for babies! It boasts the ultimate smooth, safe ride for baby and what we like to call an ‘Eﬀortless Push Experience’ for parents. The super sleek CARBON FIBRE Stroller has really been pulling in the crowds at the recent consumer shows and, after selling out again, came back into stock in August with all ﬁve head-turning colours. It is fast becoming the ‘must have’ Stroller and the model 14 product launcher

that inﬂuencers and celebrities want to be seen out and about with. The J-CARBON is the ﬁrst fully-formed CARBON FIBRE Stroller on the market. Suitable from birth up to 22KG. The seat unit has 3 seat-recline positions, 5 harness positions and an adjustable hood with ventilation. It can be parent or forward-facing. The CARBON FIBRE chassis features an adjustable, multiposition, ergonomic handle, TRU-RIDE 2 Technology and quick-release rear wheels. The addition of a luxury Carrycot turns the Stroller into a stylish pram and the chassis is compatible with a range of Group O+ Car Seats which can be easily attached using the Car Seat Adaptors that come with the Carrycot. The J-CARBON comes with a Universal Raincover and has a range of co-ordinating accessories including stylish Changing Bags, Insect Net and Sun Canopy.

J-SPIRIT The J-SPIRIT has been nicknamed the ‘little sister’ to the J-CARBON and was designed and engineered to include almost all the same features and functions including TRU-RIDE 2 Technology and superior suspension creating the ‘Effortless Push Experience’. With the addition of luxury fabrics, practical accessories and affordability, the J-SPIRIT is already a firm favourite with consumers and retailers alike! Suitable from birth up to 22KG the J-SPIRIT has an adjustable height handle and is parent or forward-facing. The seat unit has multi recline and harness height positions and the adjustable hood has a ventilation panel. The J-SPIRIT has the same easy and compact fold as the J-CARBON. A Carrycot accessory can be added, and a

range of Group O+ compatible Car Seats can also be added using the Carrycot Adaptors. The luxurious fabrics are available in three beautiful colours and the J-SPIRIT comes with a choice of stylish accessories which include a Cup Holder, a ride on J-BOARD and a Thermal Shopping Basket which clips onto the rear of the chassis. The J-SPIRIT is a versatile, practical and affordable Stroller. J-CUB The J-CUB is a smart, sturdy and compact Stroller. Due to its sleek design, it will slip effortlessly through train station turnstiles and is light and compact enough to easily carry on and off public transport making it a fantastic choice for city living! The J-CUB has an easy, compact fold and benefits from TRU-RIDE 2 technology and superior suspension which gives it the advantage over other compact Strollers in this price range. As with all Strollers in the JUNIORJONES range, The J-CUB is suitable from birth up to 22KG. The seat unit is forward-facing with a fully lie-flat feature, multiple seat-recline positions and easy push-button release bumper bar. The sturdy chassis features an adjustable handle height and fixed or swivel front wheels. The J-CUB comes with a Raincover and Carry Bag as standard and is available in three colours.

J-CUB J-TOURER With the demand for ultra-lightweight, super compact Strollers ever increasing and weekends away, camping and staycations becoming the new norm, the J-TOURER ticks all the boxes for consumers looking for an easy to ‘stow and go’ alternative to their everyday Stroller. The J-TOURER may be a lightweight, but it packs a hefty punch in terms of features! It is suitable from birth up to 22KG, has TRU-RIDE 2 Technology fitted as standard, an easy one-hand fold, can be made lie-flat easily without disturbing a sleeping child and has an adjustable leg rest. The J-TOURER also fits neatly into most overhead compartments on rail and airlines making it an excellent choice for those with future travel plans. AND it’s already award-winning! The J-TOURER was awarded SILVER in the Compact Stroller category at the Made for Mums Awards 2020.

J-TOURER

New for 2020 – The J-PROTECT Whilst the risk for catching COVID-19 is lower for babies, there is concern from parents about protection when out with a stroller. JUNIORJONES have created the innovative J-PROTECT stroller visor, the ﬁrst of its kind. The J-PROTECT has been designed to oﬀer additional protection against viruses both old and new. The visor will also help protect against everyday city pollution.

J-SPIRIT

For more information on the JUNIORJONES product range, to arrange an in-store product demonstration or enquire about ordering the J-PROTECT visor contact JUNIORJONES on the telephone and email address below. Tel: 0800 8807906 email: sales@juniorjones.com www.juniorjones.com

Wheeled Goods & Car Seats

The survey says…

Nursery market specialists FanFinders surveyed 1000 consumers via their online platform Your Baby Club focussing on wheeled goods. Did you buy a travel system?

Yes: 478 (47.8%) No: 522 (52.2%)

Proud to push Wheeled goods continue to boom, with parents looking for function coupled with style to ensure they are ‘proud to push’. The wheeled goods category continues to grow and although many may feel this is perhaps an oversaturated market, the demand for newness and new entrants into the category has not decreased and there is clearly a place for each brand represented. New product launches in this sector also give the opportunity to refresh floorspace and give a newness to websites. With trends continually changing and parents seeking something that they are proud to push, many are now also looking for additional functions, for example, how the product folds, the weight, travel systems that have adaptability with infant carriers (of a different brand) enabling a ‘mix and match’ approach, lie flat capability, rearward or forward-facing seating options - all of which must also reflect a level of style. Brands are definitely keeping up to speed and enhance their ranges to reflect this. Brands continue to push the boundaries with new products including looking at the materials and fabrics used to align with sustainability, colourways that reflect current trends, the introduction of carbon fibre chassis and even tech enhanced features - for 16 product launcher

If yes: (478 users):

Was this something you researched online? Yes: 85.8% No: 14.2% Was the cost of this part of your decision?

Yes: 79.7% No: 20.3%

example power assist. Did you look to purchase a brand name However, as a product category, you recognised? the choice can sometimes be a little Yes: 65.9% overwhelming and daunting for No: 34.1% first time parents, especially when selecting the right choice of travel *Survey source: Nursery Today March 2020 system for their particular needs. This is possibly why the category is heavily researched online with “New Product launches are brand names driving this category. vital for Samuel Johnston First time parents will buy into brands Baby, and we spend a great that they are seeing others using, or deal of time, on our webby word of mouth and let’s not site and on our social media overlook all the ‘mummy forums and channels, introducing new blogs’ they will read! products to our audience. By stocking wheeled goods in-store this Instagram is extremely imcategory represents a superb footfall portant, and we have upped driver and an opportunity to ‘up sell’. our game in terms of how we This is quite a fierce online category, but present the Samuel Johnston for savvy retailers, this is also one which provides a great first point of contact to brand website, showcasing really engage with the customer, find out our ever-growing range of what their key requirements are, not only products. There is no doubt in purchasing their first shiny new that customers want a site ‘wheels’, but also a great starting point to they can trust, and one that ascertain other retail opportunities that is functional, but they love could present themselves. Good retailers great video content and know that knowledge and understanding beautiful images.” is key to gaining customer confidence and Donna McCullough trust at a very early stage - more often than not, before baby is born. Samuel Johnston Baby

Quids in! Inglesina launches The Quid2 and the Quid

Wheeled Goods & Car Seats

Vespa Edition in the UK Already a hit across the globe, the super stylish fold-away Quid2 will be available to retailers soon. With the all new Quid2, Inglesina has created a superb compact stroller. The perfect marriage of function and style, the delightful Italian fabrics and design detail make this stroller the ideal choice for parents wanting quality and head-turning kerb appeal. At only 5.9kg, it is extremely lightweight, yet boasts all the quality and features you would expect from Inglesina. With the largest and widest seat in its category, it is ideal for babies and toddlers up to 22kg. This ultra-compact stroller folds down to cabin bag size. The seat reclines back almost flat for comfortable sleeping, and it features a carry handle, making it perfect for day trips and holidays. Also available in the NEW Quid Vespa edition, it brings a touch of iconic Italian design into the nursery sector. The leatherette handle and bumper bar are embellished with contrasting stitching and detail, and the hood, just like a Vespa helmet features the concentric circles in red, white and blue. facebook.com/inglesinaUK Instagram: @inglesinauk Web: www.inglesina.uk

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Wheeled Goods & Car Seats

The next level in stylish travel Introducing the expertly designed Maxi-Cosi Adorra² Luxe. Part of a chic and sophisticated special edition travel system, comprising of a Pebble Pro car seat, Oria carrycot and matching footmuﬀ, the Adorra² Luxe is a seriously stylish pushchair that provides the utmost comfort for parents and little ones. With premium matching fabrics and ﬁnishes, striking chrome chassis and detailing, luxurious embroideries, soft fabrics and deluxe vegan leather, the Adorra² Luxe feels as beautiful as it looks.

stroll, helping little ones in and out of the pushchair has never been quicker or easier, as the Adorra² Luxe features a new quick-lock magnetic harness and can be folded from either a parent, or world facing position. With its easy recline and lie-ﬂat mode, it’s the perfect pushchair for newborn babies as well as children up to four years old, so families can travel in style from the very ﬁrst day.

Gorgeous and practical This pushchair is designed for parents on-the-go who are looking for a superior travel system that will cocoon their little one in style, luxury and comfort. Suitable from birth to four years old, Adorra² Luxe has been designed with features to make parents lives a little easier. The premium materials not only look fantastic, but the seat is also comprised of smart breathable mesh fabrics to help regulate babies temperature, whether strolling in the summer heat, or on a winter walk, and the extra inlay delivers improved comfort for little ones. There’s also more protection from harmful rays provided by the extra-large canopy with a bigger peeka-boo window so parents can always keep an eye on their baby. And if the weather changes when out on a family

A smooth and stylish ride The lightweight and durable bi-material wheels swivel easily to provide an eﬀortless push for parents and soothing journey for little ones. The breaks positioned to the side of the wheels have been ergonomically designed to avoid parents with larger feet accidentally catching them. For parents on the go, it’s also important to have everything they may need to hand, which is why Adorra² Luxe comes with a huge shopping basket, allowing for up to 5kg storage, so trips to the shops have never been easier. The Adorra² Luxe, helping families to step out in style. The Adorra² Luxe travel system is available from October 2020. Contact sales@uk-dorel.eu for more information.

At a glance: ■ Lie flat position, suitable from birth to 22 kg ■ Flexible 3-in-1 travel system ■ Stylish chrome chassis and luxurious finishes ■ Smart breathable mesh fabrics in seat regulate temperature ■ Magnetic quick-lock harness ■ XXL shopping basket ■ Both parent and world facing fold. ■ XL sun-canopy with peek-a-boo windows ■ EVA bi-material wheels

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Introducing the new Adorra2 Luxe

Adorra2 Luxe Available from October Contact sales@uk-dorel.eu for more information.

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Wheeled Goods & Car Seats

Pack Parkour Adding to the success of the Bebecar Pack range, the stunning new Pack Parkour is built for babies comfort but for use in city life. The stunning Ricotta fabric comes with Rose Gold chassis and a white magic fabric top featuring anti-stain properties to keep the fabric looking fresher for longer. The brand new Bebecar Pack Parkour is a 3 in 1 complete Travel System, It Includes chassis with large shopping basket, carrycot with hood, reversible pushchair seat with extra hood and Easymaxi Basic Group 0+ infant car seat. It also includes a raincover that ﬁts both the carrycot and pushchair seat. The Parkour chassis incorporates: ■ Removable, height adjustable, ergonomic rubber coated handle which can be folded down for truly compact storage. ■ Telescopic folding system, for smooth opening and closing. ■ Adjustable suspension on rear wheels ■ The chassis when opened is only 50cm (W), 97cm (H), 92cm (D) and Closed is 50cm (W), 83cm (H), 28cm (D) and weighs around 7.3kg.

The carrycot weighs in at just 5.4kg yet is a comfortable 78cm long and 37cm wide (internal measurements) it comprises: ■ Mesh ventilation windows in the base and on the hood ■ The hood has an integrated carrying handle and fold-down sun visor ■ The carrycot apron has an extendable ﬂap for greater wind protection. ■ Removable, machine washable, cotton liner. ■ Four position adjustable backrest

The carrycot can be used as a rocker and comes with a mattress under the liner for occasional overnight sleeping. The spacious seat unit is both parent and world facing and can be reclined to a lie-flat position suitable for new-born. The additional hood is extendable for improved protection Easymaxi infant car seat with hood and head reducer easily and quickly attaches to the chassis with no need for adaptors (optional Isofix base available). If you wish to become a Bebecar stockist or currently are and wish to order for the shop floor (October delivery) then please email sales@ bebecar.co.uk Web: www.bebecar.co.uk

For under £1000... ...retail this is a stunning pram and would make a great addition to any shop floor. It is available in a choice of six fabric colours with optional matching accessories. Could this be the new ‘leader of the Pack’? 20 product launcher

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Car Seat

Available in a choice of colours:

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Wheeled Goods

secure a winner The Out ‘n’ About Nipper has been a firm favourite in many households for a number of years now and Out ‘n’ About are delighted to add the GT to the much loved range. The GT has been designed with both the parent and child in mind. Ideal for everyday use with its eﬀortless push, sleek design and lightweight frame; gliding around town or country has never been easier! Suitable from newborn with a spacious, padded seat- the GT will comfortably see a little one through until they are 4 years old! The GT boasts a range of travel options and is carrycot compatibletransforming it into the ultimate travel system. A quick one hand fold, EVA wheels and a compact design will make light work of any journey. Launched back in

May, in the midst of the global pandemic the GT was greatly received by retailers as well as customers! With a number of fantastic reviews and feedback it was topped oﬀ with the GT scooping two awards in the 10th Loved by parents awards!! With only being available in the market for a few months, it was an incredible achievement for the GT to be awarded PLATINUM in the best 3 wheel pushchair category and GOLD in the best pushchair design category. Being such a new product and in the current climate as a company we were thrilled the GT received the recognition it deserves.

The GT joins a number of award winning products from Out ‘n’ About including the Nipper Single, Nipper Double, Nipper Sport , Nipper Sport Double, Little Nipper & Little Nipper Double. In recent months being in lockdown and only getting out for exercise initially once a day we witnessed a huge influx in the demand for an all terrain buggy. The Out ‘n’ About range continues to meet the specific needs of the market and has firmly established itself as being one of the most versatile and stylish ways for parents to transport their little ones.

Out ‘n’ About have always prided themselves on offering high-quality products at affordable prices, with an efficient, friendly and comprehensive back-up service. 01234 344230 | info@outnabout.com | www.outnabout.com

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The Out â&#x20AC;&#x2DC;nâ&#x20AC;&#x2122; About GT has been designed with both the parent and child in mind. Ideal for everyday use with its effortless push, sleek design and lightweight frame; gliding around town or country has never been easier! The GT boasts a range of travel options and is carrycot compatible transforming it into the ultimate travel system. A quick one hand fold, EVA wheels and a compact design will make light work of any journey.

www.outnabout.com

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/OutnAbout360

@OutnAbout_UK

Wheeled Goods & Car Seats

Setting the pace Red Kite have been teasing the market with glimpses of their brand new Travel System that has already caused a stir with retailers Red Kite’s Push Me Pace will be launching in three exiting new designs which have been developed and created by their designers to showcase bespoke fabrics and features that will wow you and your customers with no compromise on safety and quality but still giving the all important value for families that Red Kite is famous for. All three designs are supplied as a full set inclusively packed with so many accessories that mean you won’t need to keep spending on top for extras such as liners and raincover. The Push Me Pace features an amazingly sleek and polished frame which not only looks stylish but performs on all surfaces and conditions giving a comfortable ride for baby due to the extra suspension on the chassis. All wheels are quick release which helps when the stroller needs to carried in smaller car boots. Listening to feedback from their customers they have now added the additional useful function of an adjustable handle height to the Push Me Pace so this helps for smaller and taller parents! An added stylish feature are the co ordinating leather covered handle and bumper bar that not only looks good but gives extra grip when pushing. Suitable from birth to an upper weight of 22kgs means this is the stroller your baby can grow with.

The roomy 2 in 1 stroller seat transforms easily from new born carry cot mode to stroller mode and can be positioned forward or rear facing allowing lots of flexible options to use. The stroller seat has 3 adjustable positions and is supplied with a softly padded double sided seat liner for extra comfort plus has a handy adjustable leg rest. Practical thought in the development has been shown in designing a very large and roomy shopping basket that actually does allow you to carry lots of shopping! The canopy is fully extendable with concealed zips and also includes a viewing flap plus a retractable sun visor section. The Push Me Pace Travel System is supplied with a 0+ Infant Carrier for new born babies that is Iso Fix compatible. The Iso Fix base can be purchased as an optional extra and affords easy carrying and fixing the car seat quickly into your car. The infant carrier includes a reversible doublesided padded seat liner and head support for young babies and is simple and stylish. The handle includes a practical rubberised section allowing for a strong and safe grip when carrying baby in the car seat.

Launching with independents Now available for pre ordering exclusively for initial launch to the independent sector the three new models are; The Push Me Pace Icon, featuring luxury soft quilted fabrics on a high quality gun metal anodised chassis in classy grey and chocolate brown finish leather trims. The Push Me Pace Amber picks up the rose gold tones with subtle rose gold tint edges to the chassis and hood and stroller trims. Stunning and dramatic all black gloss frame with stylish black fabrics. The Push Me Pace Shadow showcases an amazing exclusive design fabric with contrast lining fabrics setting this apart from the rest! Grey, tan and cream feature in the striking design on both stroller and car seat. A smart silver tone chassis finishes the look and is destined to be a winning choice.

Wheeled Goods & Car Seats

Feeling dreamy The newness just keeps on coming from My Babiie! Dreamiie by Samantha Faiers Alligator Print and Mocha Monogram are sold as stand alone pushchairs or a complete 3 in 1 travel System including the pushchair, carry cot and car seat. The perfect solution for new parents at great value, with unbelievable designs and practicality. Be confident in the knowledge that little one’s will not only be safe and secure but have complete comfort. The Group 0+ Car Seat is also compatible with the My Babiie ISOFIX base, sold separately. hello@mybabiie.com www.mybabiie.com

Extension to your Sales team

Demonstrators at Baby Shows

Retailer Events

Quality Sales people with years of Nursery experience… …only when you need them. Find out more & contact us:

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Cybex - Balios S Lux

Style meets functionality

BALIOS S LUX

Meet the elegant member of the Balios S family: the Balios S Lux, a luxurious stroller that doesn’t compromise on comfort or convenience. Suitable from birth, the CYBEX Balios S Lux features one frame with four travelling options. The frame can be paired with the Lux Seat, one of CYBEX’s infant car seats, including the CLOUD Z i-Size, the COT S and the cosy COCOON S to make a convenient travel system, suitable from birth to approx. four years (22kg). Luke Burns, UK GM at CYBEX, says: “The Balios S Lux is a pushchair for life. It takes parents from birth through to four years, combining functionality and style. At CYBEX, we want to make parents’ lives easier, and that’s exactly what the Balios S Lux does.” The pushchair is available in an elegant black or silver frame and features new fabric material in five new colours including Navy Blue, Soho Grey and Deep Black. The design team at CYBEX have thought of every detail, including an updated footrest design and intricate premium detailing on the frames and fabrics. The Balios S Lux is packed full of functionality including; all-terrain wheels and soft suspension, an XXL sun canopy with UPF50+ protection, a mesh window for added ventilation, front swivel wheels which can be locked for stability on uneven surfaces, and a smart one-hand recline function which offers a full lie-flat position, making the Balios S Lux suitable from birth. The Balios S Lux is available now and as a 3-piece starter bundle, 6-piece essential bundle and an 8-piece ultra-bundle. Email: EMEA-UKContact@columbustp.com Web: www.cybex-online.com

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Wheeled Goods & Car Seats

The perfect upgrade Compact meets comfort with the Ergobaby Metro Compact City Stroller. Upgraded and updated for 2020, the Ergobaby Metro is compact and light enough to take parents everywhere they need to go, and is tenderly designed for the ultimate in cosiness and care. The newly redesigned canopy fabric is more rugged and hard-wearing for longerlasting protection and comes in new sophisticated colourways Plum and Marine Blue to join classic Grey and Black styles.

A specially reinforced aluminium frame makes the Metro even more durable yet just as lightweight as before, while supporting a higher maximum weight limit. Upgraded wheel bearings give parents and caregivers a smoother push. Contact your account manager for more information. service@ergobaby.co.uk

A smooth ride The MIXX next is designed to make life as smooth as possible for parents.

The MIXX from Nuna is fitted with a one-hand recline for on-the-go relaxing, all wheel suspension and a one-touch brake system with front swivel wheel locks. Its new retracting wheel makes it even more compact – so parents can squeeze it into the tightest of spaces. When the pushchair is folded, the rear wheels automatically fold into the frame, saving 25cm in length. Completely diverse, the MIXX next is fitted with an all-season seat – to keep babies cosy in winter and cool in summer – and is ready come rain or shine. www.nunababy.com

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Cybex - Eezy S Twist +2

The perfect family companion The Eezy S Twist +2 can be used as a parent-facing and front-facing stroller from birth up until four years (approx. 22kg) in the forward-facing position. With just one hand, parents can easily turn the seat to position their little one out into the big world or towards them. Compact and convenient, the Eezy S Twist +2 is the perfect city pushchair or travel companion. The seat unit can be used in the full lie-flat position from birth without the addition of a newborn pack, ensuring baby is always comfortable on the go. Parents looking for something compact, lightweight for city living can choose to use the Eezy S Twist +2 as a travel system, by adding the COT S, COCOON S or one of CYBEX’s award-winning car seats including the CLOUD Z i-Size. The lie-flat seat unit is perfect for parents when on holiday or out and about as the simple one-hand recline in both parent and world facing is convenient when a child falls asleep. Luke Burns, UK GM at CYBEX, says: “The new Eezy S Twist +2 comes equipped with updated functionality and features compared to its predecessor, the Eezy S Twist. The stroller has been designed with family life in mind and the innovative 360° rotation offers flexibility and adaptability for every parent.” Additional features include a one-hand fold for convenience, all-wheel suspension to provide a smooth ride on multiple surfaces and a fully reclining backrest. The Eezy S Twist +2 is available now in Navy Blue, Magnolia Pink, Soho Grey, River Blue and Deep Black. Email: EMEA-UKContact@columbustp.com Web: www.cybex-online.com

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Wheeled Goods & Car Seats

More NEW arrivals for My Babiie! My Babiie have just received stock of their new Your Babiie range of products by Nicole “Snooki” Polizzi and Christina Milan. The ‘SOHO’ compact stroller has classic designs from Camo print to a Moroccan style. These lightweight, compact strollers are perfect for mums that are always on the go. In addition, My Babiie are pleased to introduce the new ‘Victoria’ Travel system. Christina and Snooki designed these gorgeous fashion forward designs for modern trendy mums that don’t want to blend into their surroundings yet have all the practical features parents need. Email: tom.baxter@mycompaniie.com Web: www.mybabiie.com

Ergonomic postioning Rearward facing from birth, ARRA converts easily to a flat reclining seat with a 157° angle – the most ergonomic position for your baby.

Babies should lie flat as often as possible to promote a healthy spine and improved oxygen levels – ARRA combines the safety of a car seat with the comfort of their own cot. Both i-Size approved and equipped with a multi-height headrest alongside a removable fully body insert – ARRA is designed with all the details in mind to ensure little ones are always protected. The ARRA pairs perfectly with all Nuna pushchairs and is available in Charcoal. Web: www.nunababy.com 30 product launcher

Cybex - Gazelle s

The big city shopper by CYBEX

GA ZELLE S CYBEX launches the brand-new big city shopper, the GAZELLE S.

Email: EMEA-UKContact@columbustp.com Web: www.cybex-online.com

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The GAZELLE S is the first travel system by CYBEX that can be used as both a mono stroller and sibling stroller effortlessly, offering 20 different configurations for parents on the go. Suitable from birth up until four years (approx. 22kg), the stroller can be teamed with the Gazelle cot or an award-winning CYBEX car seat. It is packed full of functionality including a lower basket which can carry up to 13kg and an additional detachable shopper basket that comes in the box, which can hold up to 10kg. A stroller that grows with the family, the GAZELLE S can be changed from a mono to a sibling stroller by simply adding an infant car seat such as the CLOUD Z i-Size, a second seat unit or a cot. To make life easy for parents, the GAZELLE S has a simple “Plug-and-Play” system, using integrated adapters that slide up and down the frame to the correct position rather than an additional kit. Putting comfort at the forefront, both seats offer a superior level of quality and luxury. Plus, both seats can be used in the lie-flat position at the same time and the stroller can be folded with both seats in place. Luke Burns, UK & Ireland GM at CYBEX, explains the inspiration behind the new GAZELLE S. He says: “Our inspiration has always been to make lives easier through product innovation and functionality and this same ambition went into the GAZELLE S. We are delighted to be bringing something new and exciting to the CYBEX range, the perfect city shopper that grows with your family and even better that as a Mono stroller. The GAZELLE S can be folded into such a small package that it can even fit into the trunk of a Fiat 500!” Available from October 2020.

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Wheeled Goods & Car Seats

Make it swift with Hauck The Swift X offers a new opportunity in the mini stroller category. The product is wonderfully executed, with a simple concept. Design to suit everyone. The Swift X is the next generation in Swift strollers from Hauck, that comes in standard with a high quality, UPF 50+ black canopy. Swift X has a choice of 12 super stylish canopy options including exclusive Disney Prints, meaning you can always look super trendy while navigating the shops, enjoying that new trendy breakfast café or turning heads doing the school run. Stand Out with the new Swift X from Hauck. Xplore your Colour. 01978 664362 | dwhitehead@hauckuk.com www.hauckuk.com

Boost up safety with Joie’s first i-Size booster Introducing Joie’s first i-Size booster, i-Traver is all you need to travel safe and travel strong! The R129/03 iSize certified seat is suitable from 100 > 150cm (approx. 3 to 12 years). i-Traver fastens in to the car using the ten position retractable Joie ISOSAFE connectors utilising the cars ISOFIX points which ensure a secure fit at all times. Joie’s Guard Surround Safety is designed to absorb and slow the force of impact, and provides safety on all sides. With a one-hand 10-position height adjustable headrest the seat easily accommodates growing children. It also has Joie’s Tri-Protect headrest, featuring Intelli-Fit memory foam, designed for optimal security. Child safety is a priority, but their comfort is also important which is why i-Traver has a leg rest that extends to three positions as they grow, loose-knit and moisture wicking fabrics so sensitive skin can breathe, as well as padded arm rests so they can relax in comfort. The seat cover is also removable and washable. 01889 808 900 | uksales@joiebaby.com 32 product launcher

Cybex - Melio Carbon

Engineered for parents – the Melio Carbon Cybex has unveiled its lightest stroller yet – the Melio Carbon. Whilst often seen in the motorsport and civil engineering world, carbon fibre is also the perfect material for pushchairs thanks to its maximum strength, durability, stability and light weight. Weighing just 5.9kg, the Melio Carbon offers parents a fully functional and convenient pushchair that has been designed for fast paced urban life. With one hand, the stroller can recline to full-flat position and into a self-standing package, making it a dream to pick up and carry, and easy to stow away in crowded spaces such as on the underground, on trains or in bustling cafés. Luke Burns, UK & Ireland GM at CYBEX, tells us more: “CYBEX’s Melio Carbon places innovation and high-quality at the forefront. We are excited to be bringing parents something different, a sleek, ultra-lightweight and extremely convenient travel system that has been perfectly designed for everyday use. “From pushing with ease to transporting your little one around the city, the Melio Carbon has been engineered with functionality whilst ensuring a child remains safe and comfortable, especially with the addition of the COT S which is the perfect place for baby to enjoy nap time.” The Melio Carbon also features a reversible seat unit which lets your child relax and take in the sights in a parent-facing or forward-facing position. Plus, the soft rear-wheel suspension and front wheel shock absorbers let parents and children travel in comfort across a variety of surfaces such as the cobbled streets of a city. The Melio Carbon is available now in Deep Black and as a 3-piece starter bundle, 6-piece essential bundle and an 8-piece ultra-bundle. Email: EMEA-UKContact@columbustp.com Web: www.cybex-online.com

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Wheeled Goods & Car Seats

Complete travel comfort for all of life’s journeys. Introducing the new Maxi-Cosi Marble, a car seat designed to ensure the most comfortable journey possible, every step of the way. The new i-Size Marble is suitable from birth to 15 months old, and has been specifically created to provide the most cosy and secure ride for little ones. Thanks to the near flat 157° recline position and extra cushioning, babies can sleep soundly during their first journeys. This recline functionality provides a better position for growing babies to travel in, promoting their healthy development. An important part of providing security and comfort is ensuring the best possible fit. With the Marble’s eight adjustable headrest and harness positions, and three recline positions, it can easily be adapted to suit each

individual child. The super soft baby-hugg inlay provides snug protection by cocooning babies whilst they travel. Marble also features an impact absorbing shell with superior protection in case of side impacts, so parents can be reassured that their little one is travelling with the most comfortable ﬁt, and also in total safety. Maxi-Cosi understand the need for convenient solutions at each diﬀerent stage of family journeys, this is why the Marble has been created to easily adapt to most pushchairs, providing a complete travel system. The use of memory release buttons featured on the Marble makes the transition between car and pushchair quick and easy. Whilst out exploring the world, the safety provided by Marble continues with it’s ultra-protective XL sun canopy with peek-a-boo window. Finally, when the day’s adventure is over and it’s time to return to the car, Click & Go installation used on the dedicated ISOFIX base that comes included with the seat, means that continuing the journey home is hassle-free.

Available October! The Maxi-Cosi Marble, for comfort all the way. Available from October in the colours; Essential Black, Essential Graphite, Essential Grey, Essential Blue and Essential Red. RRP £279. 34 product launcher

Contact sales@uk-dorel.eu for more information.

Comfort all the way

Marble Available from October Contact sales@uk-dorel.eu for more information.

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Image source: pexels.com

Feeding

Food for thought Products that assist parents to feed their child are a necessity. From breast to bottle, bottle to solids, sterilising solutions to highchairs, new product launches in this category continue to keep this sector on trend. Everyone knows that breast milk is considered best for baby and of course this in itself can often come with many anxieties - more so for first time mums - and of course followed by the transition from breast to bottle, weaning onto solids and teaching infants how to self feed. The weaning process is a difficult time for parents and the first steps into the world of weaning can be a little daunting. Fortunately, as an industry, brands continue to launch ranges that are specifically designed to assist. From bowls, plates and cutlery that have an ergonomic approach in their

design to highchairs that can be used during varying requirements for the differing age stages which often are viewed as value due to their additional features - we can clearly see that this isn’t a category that stands still. Nursery products in this category are also now seeing a great shift in relation to the type of materials used, for example we are experiencing new feeding ranges being introduced that are made using bamboo or other ecofriendly options. As an industry we are fortunate that there is a huge variety of choice

available, which is great news for retailers, but might be a little daunting for the consumer, especially as not every baby or toddler is the same. However, this is where a strong nursery retailer will assist with their knowledge and give guidance to products that are suitable, whether this be a bottle or teat, utensils/tableware, or highchair solutions that best suits their child’s needs. Take a look over the following pages, where you will find a host of new products that are bound to be a success in your store and are available to order now.

The every mealtime milestone highchair! Introducing the snacker 2in1, a versatile chair that easily meets the tall order of growing kiddos through every mealtime milestone. Easily converting from highchair to table chair, the snacker 2in1 allows you to customise their seating for a prime position every time. The snacker 2in1 is ultra-adaptable with its 3-position adjustable tray – perfect for accommodating children of all shapes and sizes. When you’re ready to move on to the next stage the tray can easily be removed to allow your kiddo to experience their first tastes of family mealtime around the table. Far from taking up lots of space, the snacker 2in1 folds easily

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with one hand into a slim, freestanding fold that will slip into even the smallest of spaces – making tidy up time quick and simple, so you can get on with the fun. Depending on your kiddo’s stage, the snacker 2in1 also has three different seat reclining positions, so they can sit up straight or lean back and dine in comfort, while the five-point harness and T-bar tray keep wriggly foodies secure. There’s also a handy storage basket underneath – the perfect place to keep bibs, wipes and other essentials, close at hand so you don’t have to leave the table to fetch them. Made from durable and hardwearing aluminium, the snacker 2in1 is built to stand the test of time, easily taking your dinky diners through every stage of mealtime magic. 01889 808 900 | uksales@joiebaby.com

Feeding

A perfect fit EasyTots is delighted to announce the launch of the UK’s first multi-coloured silicone weaning mat. The Unicorn inspired beautiful soft swirl colours are set to be a huge hit. The new colour range will be available in EasyTots’ most popular design, the EasyMat Mini. The EasyMat Mini is one of EasyTots’ most esteemed invention as its the world’s first lunch box and suction plate in one. A super compact and foldable mat with lid and carry case for transporting or storing babies food. The EasyMat Mini, is ideal for use at home and when travelling. EasyTots showcases an impressive and growing range of innovative weaning products designed by owner, Helen

Davies. Set up in 2016 and inspired by her own daughter. EasyTots is renowned for bringing the concept of baby suction plates to the UK market and is actively distributing to more than 25 countries. The extended range includes multiple styles of suction plate, including the EasyMat ‘Perfect fit’ which is made to measure for the popular Ikea Antilop high chair and a the EasyMat Original, designed as a larger portion ‘transition to table’ plate for toddlers. EasyTots award-winning products have

been hailed by thousands of parents and recommended by UK baby led weaning experts. The range which also includes other weaning essentials such as cutlery, bibs and bowls, helps to encourage independent self-feeding, with less mess. Pre-order is now available on the EasyMat Mini Unicorn Colour, all other products are in stock. Tel: 01744 334547 Email: sales@easytots.com Web: www.easytots.com

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Feeding

Weaning made simple Messy mealtimes are history with Vital Baby NOURISH Building on a strong brand heritage of industry leading, award winning and innovative products, the completely new to market Vital Baby NOURISH range are all improved and enhanced from what has been available before. Vital Baby NOURISH is the new home of baby weaning, including all the latest developments for every stage of a child’s development. Each spoon, bowl, plate, pot or cup has been designed for progression, ensuring there is a Vital Baby product for every stage and age from the start of weaning to successful self-feeding. The new range includes signature products which have taken the best features of the previous Vital Baby range, but they now have been given a fresh new look and feel with a modern twist. Key items are the power suction plate and power™suction bowl. By taking on board consumer feedback, the new super sticky feeding bowl and plate (for larger appetites) oﬀers industry leading suction power ensuring mealtimes are stress free and mess free.

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When the range was launched for 2020, the entire Vital Baby NOURISH range was awarded prestigious Mother & Baby best weaning product award, recognising the innovative and quality products with wide consumer appeal from the entire assortment. Coming later in 2020 are new product developments such as the NOURISH scoop high chair (a first for Vital Baby) and an updated version of their ever popular food preparation machine, the new NOURISH prep & wean, is the ideal way to fill up the fast selling NOURISH store & wean pots. The vibrant colours and easy to use, intuitive design of each piece of the Vital Baby NOURISH range ensures that every need at every stage of the weaning journey has a vital answer; from first purees and solids to independent feeding. This tableware range coordinates nicely with the exciting Vital Baby HYDRATE collection of cups and beakers, also

following a similar progression, from free flow sippy cups to independent hydration. Vital Baby has an exciting and vibrant range, which has seen significant growth since rebranding over the past 12 months. Not only does Vital Baby continue to do what it does best with weaning products, but it now has a strong assortment of baby feeding, baby care and hygiene items to make a stronger proposition instore with a wider consumer appeal across more categories. The new strategy for Vital Baby to become a go to brand for everything a growing baby needs is showing great potential for future growth. Contact Philip at philip@ vitalgroup.co.uk , to find out more details on you can join the Vital Family and be part of this growth too. Vital Baby; for every step of the way.

Feeding

Living the high life with Red Kite Introducing Feed Me Combi - the ultimate 4 in 1 highchair combination that grows from a young 6-month-old baby to a 12-year-old young person! Supplied as the full package this new and innovative addition to the popular Red Kite Feed Me range will soon be a hero line. The sleek and modern wooden frame with easy clean practical white plastic tray and foot rest will suit all homes. From when baby can start to sit unaided at 6 months the Feed Me Combi is used as a standard highchair with a padded foam filled wipeable large seat unit and full harness. The 3-position feeding tray includes a removable inset flexi feeding tray that is dish washable which will prove an invaluable bonus for baby led weaning. The seat unit can be fixed to a lower height and used as a low chair and the seat is also supplied with additional safety straps to enable fixing to a dining chair that allows baby to feed at the table as a booster seat. Once your

toddler starts to become more independent, the highchair frame is able to be used as a practical stool for older toddlers up to around 12 years. Wow! Needs to be seen to appreciate this stunning new design highchair. All combinations supplied in the one unit mean that this is the one stop feeding solution with the famous Red Kite family value!

Check out other new feeding solutions! Pod Booster The amazing new 2 in 1 Pod Booster from Red Kite is a smart looking dude! Allowing ﬂoor seat and booster seat options, this really is a clever winning design that we know will prove to be really popular due to the ﬂexible options for modern homes and when out and about visiting or travelling. Supplied with

full fitting harness for the booster option and includes a full safety harness and easy to remove feeding tray, the Pod Booster is both comfy and practical with a removeable padded seat for when baby grows. Extra friction strips fitted to the base gives peace of mind if baby is fidgeting! Travel Booster Staycations and limited travel have been the norm for us all during the past few months so introducing the new Travel Booster is an obvious solution for simple and safe feeding on the go. Finished in a smart grey wipeable fabric, the Travel Booster can be secured safely and quickly to chairs to allow baby to sit to table. Includes safety friction strips to the base, handy carry pockets and carry handle and is incredibly lightweight and portable. Get ready to travel!!! Web: www.redkitebaby.co.uk

Feeding

Everyday favourites Done by Deer offer playful and practical eating essentials that will soon become everyday favourites. Danish brand Done by Deer has a strong focus on designing kids’ tableware that are fun, practical and supportive of little eaters through their feeding and self-feeding journey. Two years ago, Done by Deer introduced their first silicone plates and has since grown their extensive collection of tableware to include a wide range of silicone eating essentials: plates, bowls, mugs, bibs, cutlery and gift boxed dinner sets.

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It’s cuteness galore when Done by Deer’s lovable animals – the Deer friends – join little ones at dinnertime and promise to make eating fun. A promise that is not hard to keep with this playful range of dinnerware designed to keep little ones focused on the task at hand. The cute designs and stunning colour range can be mixed and matched into unique sets perfect for mealtime. Silicone tableware has proven to be a popular choice due to its practical features – silicone is a soft and durable material that stands the test of excited eaters. With rounded inside edges on all plates and bowls, little ones will find it easier to scoop up food when learning to eat on their own. The clever Stick & Stay compartment plates and bowls stays in place, on smooth surfaces, with its suction base preventing tipping and throwing. With resistance to high/low temperatures silicone dinnerware is suitable for heating food in the microwave and oven or for use in the freezer and for cleaning in the dishwasher. All tableware is made of 100% friendly food grade silicone, free of BPA and complies with the European food grade standards and LFGB.

With a brand philosophy to make designs that are fun for children and fitting for the modern home Done by Deer has since their launch in 2015 brought their ‘Happy home’ collection to the homes of families with kids in more than 40 countries worldwide. This autumn Done by Deer is launching the first gift sets from their new line of silicone tableware named ‘Peekaboo’. In these adorably cute dinner sets Elphee peeks out from a plate, Raffi from a feeding spoon and Croco hides at the bottom of a two-handled cup. The three Deer friends will for sure thrill any little eater set up to learn new eating skills. Web: www.donebydeer.com

Feeding

Vital feeding solutions Vital Baby NURTURE, baby approved, parent recommended The Vital Baby NURTURE range has been built around offering imaginative and innovative products to ensure that both baby and mother will have the most natural feeling and comfortable feeding experience possible. The hero item in the NURTURE range the pro UV steriliser & dryer. This is the first steriliser in the UK to use UV technology, which is trusted by the NHS and other healthcare providers, to sterilise by effectively and efficiently destroying germs and bacteria. UV light uses no water or chemicals which means that it can dry sterilise many small household and electrical items too, like car keys or tv remotes and mobile phones to protect households from bugs, in only 11 minutes. The NURTURE range has sterilising solutions including cold water, steam and microwave methods, as well as the innovative UV technology, to provide a

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tailored solution for every household- at home or when travelling. Their award winning Flexcone breast pumps have a soft flexible cone and were developed to give mum a comfortable expression by gently caressing the breast, just like baby does during feeding. The NURTURE breast like feeding bottle offers baby a natural feel with its super soft, ultra-wide silicone anti-colic teat, which feels and moves just like mums’ breast thanks to its patented flexzone. Vital Baby are so confident that these bottles and teats will be accepted by babies that they offer an ‘acceptance guarantee’ clearly marked on the packaging. The easy pour breast milk storage bags (which have won many accolades and recommendations due to their innovative pouring spout which ensures milk will stay sterile for longer), along with the ultra comfort breast pads, both combine to offer exceptional value and repeat purchase opportunities. NURTURE silicone feed assist, is a unique design of anti-colic bottle, also used by the NHS, to help babies who have feeding difficulties to have a ‘normal’ feeding experience. A gentle squeeze is all it takes, ideal if baby simply has a blocked nose too!

Vital Baby is the growing go to brand for everything a growing baby needs. Vital Innovations utilised their long history of making many different types of baby accessory for other leading brands, and have successfully used this experience to revitalise the Vital Baby brand with a new assortment of innovative and award-winning products to match the exciting new look branding. Vital Baby® NURTURE is a comprehensive range of breast and bottle feeding accessories. Incorporating everything from breast pumps, feeding bottles, sterilisers, and breast care. Baby approved, parent recommended is a philosophy that underscores everything Vital Baby does, ensuring they are with baby every step of the way. Contact Philip at philip@vitalgroup. co.uk , to find out more details on how Vital Baby can add differentiation, value and depth to your assortment.

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Sleep Time

So to sleep Sleeptime is an area that causes many anxieties for new parents. Fortunately manufacturers and suppliers keep this sector refreshed with great sleeptime solutions. Sleep is probably one of the most important things (aside from eating) that a baby does, however this is also an area that can create huge anxieties for many parents which is perhaps why we experience a great uptake on all related products from bedside cribs, mattresses, monitors through to bedding. Bedside cribs have seen a huge uptake in interest and is a continually growing category with many brands now embracing this as a staple within their product ranges. This is perhaps one of the largest innovation sectors seen over the years within sleeptime solutions and one that hasn’t stood still, with many great new product launches to satisfy the growing consumer demand. Social media has deﬁnitely enabled this product category to evolve and draw awareness not only in assisting driving

the message about the dangers of co-sleeping but has highlighted the benefits that bedside cribs offer. Mattresses are a another area which have seen changes over the years and have kept inline with consumer trends, with more brands recognising the need to address the type of materials used with ‘breathability’ and ‘anti allergy’ properties being perhaps at the core of R&D. With consumer magazines and online publications/advice websites regularly publishing articles on safer sleeping and lists of ‘do’s and don’ts’ when it comes to sleeptime, this gives information hungry parents a higher level of information of higher grade mattresses and their benefits rather than a simple piece of covered foam for their baby to sleep on.

Image source: pexels.com

“Product launches are very important to any business/industry but only if they are done well. It has to be a co-ordinated 360 marketing strategy using social media, influencers, in-store/ window POS and events backed up with a credible story and most importantly plenty of stock to sell!” David Winstanley Winstanley’s Pramworld

Dreams come true Joie’s first bedside crib is a dream come true - meet the roomie family Those first nights with your newborn are the most precious and the most exhausting you will ever experience. But now you can make the most of every second with Joie’s first bedside crib – introducing roomie and roomie glide – it truly is a dream come true. The roomie and roomie glide give that side by side closeness without the worry, so you can enjoy every waking moment of those newborn nights, without losing sleep over whether they are snoozing safely. With your little one slumbering snugly in arms reach, you can easily feed, cuddle or soothe from the comfort of your own bed. With its lightweight frame, roomie and roomie glide both feature a simple to use sliding side panel that lifts and lowers easily with just one hand, helping you to answer those midnight wake up calls smoothly. Soothing your little one in the night is child’s play with the gentle gliding motions of roomie glide – and when they are settled, simply secure the glide into place with the one touch lock. With 10 tummy tilt positions, roomie and roomie glide incline helping your little one to comfortably digest their bedtime snack. With 11 height adjustments, the roomie and roomie glide will fit almost any bed perfectly and the wheels will allow you to move it easily around. Both come with a comfortably cushioned, yet firm mattress that is mesh covered for ventilation. 01889 808 900 | uksales@joiebaby.com 46 product launcher

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Toys, Walkers, Motivators

Childs play

Image Source: pexels.com

Entertaining little ones can be a daunting prospect, this is where infant and preschool toys really make their mark. From the moment baby is born, it can be a struggle to ﬁnd good toys to keep them amused and provide stimulus as they grow and want to explore their surroundings. New product launches in this sector come in a variety of forms, whether it be a baby bouncer, motivator, baby walker or a dolls pram, which have seen an increase in popularity recently. Early stage toys or motivators in this sector tend to be driven by

developmental milestones and often have educational aspects to assist in developing an array of motor skills. Good ranges stand the test of time and also provide colours that babies ﬁnd easy to identify and engage with - plus for babies toys, walkers and motivators that provide entertainment in the form of squeakers, bells and lights are kept inline with consumer trends!

New products are essential as they are in any industry, it helps keep interest peaked in the nursery trade and also brings new customers in to the store. With anything, growth and change is important, and we understand companies want to keep their products in line with the latest fashions and trends. We find our social media activity spikes around the launch of new products which in turn drives customer footfall. Sara Hubbard - Whites Farm Baby Barn

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The survey says…

FanFinders through their online platform Your Baby Club surveyed more than 2,500 mums looking at consumer habits within the toy category. Here are the highlights of the survey. ■ 86% of mums – both those expecting and with young children – said they are interested in tracking developmental milestones. ■ ¾ (76%) of mums consider playing and toys ‘vital’ for their child’s development. ■ 88% of mums with babies or young children say they actively encourage ‘child-led play’. ■ Due to the pandemic, almost 30% of mums said they will be buying more sensory/ development toys as they are concerned about ‘lack of social interaction’. ■ Both expectant mums and those with young children consider educational and developmental potential (79%) the most important feature of a sensory/development toy. ■ The other priorities were its ability to encourage creativity (62%) and interactivity (53%) These ranked above practical features like durability, longevity and ease of cleaning.

Toys, Walkers, Motivators

Simplicity, comfort, design Childhome: Award winning collections. The Evolux bouncer is an ergonomic baby bouncer with a stunning design that immediately catches the eye. The bouncer joins the award-winning Evolux design collection. Baby will enjoy bouncing up and down in the breathable and washable air mesh cover. The bouncer comes with a handy storage pouch and five different jersey covers. Simplicity, comfort and design go hand in hand perfectly. Hurray! The iconic Mommy Bag family has a brand new fashionable edition. The trendy teddy fabric is super soft and gives the bags a unique look. Childhome also added more than five brand new models to their collection! www.childhome.com

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Toys, Walkers, Motivators

The Migno dolls pram It’s approaching the time of the year where parents are looking for the perfect gifts from Santa. ABC Design has the ideal present for any doll parents out there – and inspiration for any parents, friends or family members visiting your stores and websites. It’s not just grown-ups that need a stylish, safe and reliable pram for their little ones – it’s the children too – that’s where the Migno 2 in 1 dolls pram from ABC Design comes in. In terms of quality and functionality, the dolls pram is in no way inferior to the ‘grown-up’ version - the award winning Salsa 4 – and offers everything a child could wish for, the perfect gift. The Migno can be used as a classic dolls pram or sporty stroller and is suitable for children over 3 years old. It has:

■ A compact folding size ■ A height-adjustable handlebar for posturefriendly pushing ■ Swivelling front wheels and a weight of just 4.7 kg ■ A 5-point safety belt system and removable bumper bar ■ Interchangeable carrycot and seat unit with a big shopping basket underneath with space for everything Dolly’s parents might need ■ Room for a doll up to 53 cm in length.

Did you know? ABC Design was started over 30 years ago, in 1989, offering the very best in German design. Their values haven’t changed – they deal with the trust that parents from all over the world place in them, to produce high-quality products at fair prices. They sell their products to over 40 countries and sell through independent retailers across England, Scotland and Wales.

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This is just like the Salsa 4 – only smaller. The pram is available in Rose Gold or Asphalt. The Migno 2 in 1 dolls pram retails at £149.90, adding affordability to an already great product. It is guaranteed to bring a smile to the faces of little one’s on Christmas morning – help your shoppers do that. To find out more information about the Migno 2 in 1 dolls pram from ABC Design and selling it in your stores, contact Fiona Suffield on 07809 476763 or at fionas@abc-design.de

www.abc-design.com

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Toys, Walkers, Motivators

Soothe, bond, breath!

Pre-order yours now!

Available to consumers in late autumn and for pre-order to customers now, The Shnuggle Baby Yoga Play Mat is available in three colourways and is the ﬁrst in a series of launches from Shnuggle planned for late 2020/ early 2021.

Shnuggle are thrilled to announce the launch of their Baby Yoga Play Mat, designed to give parent and baby bonding and nurturing time. Alongside Baby Massage and Tummy Time; Baby Yoga helps foster baby’s development, ease colic and improve sleep. It creates a calm and soothing environment for parent and baby to connect and bond as well as an opportunity for parent self-care and improvement of their mental well-being. When it comes to yoga, babies are naturals! Yoga poses can aid the gross and ﬁne motor skills and creates balance between strength and ﬂexibility in developing bodies – some research even shows that enjoying baby yoga can help

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little ones to crawl or walk quicker! Parents of babies with colic are constantly looking for ways to help baby feel more comfortable and happier. Baby Yoga is proven to help ease the pain of colic through relaxing yoga movements that help release tension and digestive discomfort, including constipation and gas, and can ultimately lead to parents and baby feeling happier and more relaxed. Encouraging a baby to feel relaxed is essential to developing a baby’s ability to self-soothe and this can be incredibly helpful in terms of improving sleep patterns. Yoga also helps parents to relax and calm their minds too which in turn will naturally help keep baby soothed. Yoga stretches and manoeuvres can place baby a little further away from their parent than they are used to, so it is important that they

feel comfortable and safe in order to enjoy the experience and help them create a positive bond with both parents. The Shnuggle Baby Yoga Play Mat has been made from a comfy warm to the touch material ensuring baby stays cosy helping them to relax. Being lightweight and easy to carry, the Baby Yoga Play Mat is extremely portable and hassle free to take anywhere, whether to a socially distanced yoga class, the park or just in the living room. Simply roll the mat up and secure with the stylish faux leather strap which can be easily placed in a pushchair basket or onto handlebars. With a non-slip back, the mat is perfect for ﬂoor play time, especially when baby starts to crawl and walk – parents can be safe in the knowledge the mat will not slip on hard ﬂoors. The mat is brilliantly resistant to moisture and bacteria and can be easily cleaned so parents are reassured they can make sure the mat is clean and safe for baby – especially as the world navigates it’s way around COVID_19. Contact orla@shnuggle.co.uk for UK sales and Kirk@shnuggle.co.uk for export sales.

Toys, Walkers, Motivators

Watch those Babies Go Round and Round……. It’s approaching the time of the year where parents are looking for the perfect gifts from Santa. Baby Go Round Race We love our Baby Go Round Walker and Entertainer range at Red Kite and so do you! Our current range is in such demand and receives so many amazing reviews that we have been on the look out for new models to add to this growing category. We are so excited to introduce the new Baby Go Round Race Electronic Walker. In sporty race track colours this will appeal to all babies from around 6 months of age. The walker features a musical and interactive dashboard that includes race car sounds, a moveable gear stick and pretend key fob for fun play and stimulation. Lights, a steering wheel with horn and even a handy wing mirror all will give hours of amusement. The ‘winning post flag ‘designed seat unit is fully padded with a deep back that will give baby full back support. Babies come in all shapes and sizes and develop at different speeds so the adjustable height option really helps with 3 different height options to adjust as baby grows. The Baby Go Round Race has a stop and go base to give extra safety and peace of mind whilst in use. Easy to collapse and fold away compactly for storage whilst not in use, this new walker really will help in encourage baby’s first steps to confidently being able to walk independently.

Baby Go Round Twist Forest We thought that one of our most popular and in demand walkers deserved a long overdue make over to bring it bang up to date with today’s colour trends. Introducing the brand newly designed Baby Go Round Twist Forest ﬁnished in soft grey hues with colour pops of orange, lime and teal for a clean and classy new look. This model is a brilliant 2 in 1 walker and rocker combination that really does give so much fun to baby. Easy to convert from walker to rocker with the clever base, the rocker mode can be used with the extra foot pad provided and is secured by an anti-slip base. The walker mode uses a stop and go base to give extra safety. The Baby Go Round Twist Forest has a very well padded and deep seat unit that makes sure baby is well supported at all times and also has a three-height adjustable feature for growing babies. Folding down compactly for storage is a given. The play activities are amazing on this walker and includes a multi interactive and electronic play tray jammed with so many things to do! It even features a fully independent and detachable car that baby will love to play with. Catch up on the play mobile phone or learn ﬁrst numbers on the counting beads, lights and sounds as well! What more could you want?!

Toys, Walkers, Motivators

Toys galore At Baby Brands Direct they have had an influx of new products for babies and toddlers – from activity toys, to licensed favourites, to beautifully crafted dolls. The Flair range of licensed toys has grown extensively, with the brand offering playsets and figurines from popular shows such as PJ Masks and Spirit: Riding Free – as well as longstanding favourites like Barbie and Disney styling heads. The sweet Trudi range of plush toys make for perfect gifts. Each cute, soft plush is the ideal choice for a child’s first companion. Fisher-Price have brought out a range of eco-friendly toys, with today’s eco-conscious consumer in mind. These toys are not only perfect for imaginative, educational play – they are also made from plant based, renewable materials! With these and many more exciting Fisher-Price and Mattel products in our portfolio, there is something for everyone. Baby Brands Direct are pleased to offer a wide selection of leading, award-winning nursery brands and products to their wholesale customers. Join them today for perks such as loyalty credit, volume discounts and a strong after care service. 0208 845 5000 | www.babybrandsdirect.co.uk

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Make mine a miniature

Toys, Walkers, Motivators

New for Christmas 2020, Roma have launched a new range of dolls prams, ranging from £45-150. The Stephanie Collection is available as Single or Twin. With beautiful shimmering fabrics, the Stephanie is perfect for little ones who love PINK! Complete with matching changing bag and chrome finish chassis, the Stephanie is sure to be on every Christmas list. Also new to the range is the Jemima, a miniature version of Mum’s pram! The Jemima has wipe clean white fabrics and a matt black chassis that mimics the features of a full sized pram. Each dolls pram collection has optional accessories to complete the look, including changing bags, parasols, raincovers, blankets and footmuffs. The Dotty Tandem Dolls Pram joins the standard range, with an RRP of only £45. Bold and bright, the Dotty is compact and affordable. Packaged in a high gloss hot pink box, the Dotty is perfect for the shop floor and Christmas windows. Contact Roma to request an account form, or place an order.

hello@romaprams.co.uk

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Image source: pexels.com

Eco Friendly

Eco warriors The tide has turned with the increase in consumer demand for products that come from ethical and environmentally friendly sources. Eco Friendly products are growing in popularity, with many consumers now being better educated and wanting to make a more sustainable world for their children. Manufacturers and suppliers have really stepped up to the plate and we can now ﬁnd many products that have a more ethical approach, whether it be the wood used in toys and furniture, reusable nappies, skincare products, fabrics and even the chassis in wheeled goods! The use of bamboo, organic cotton,

recycled plastics, FSC certified wood, skincare products that contain no nasty chemicals and the increase in natural rubbers in pacifiers, teats and even toys has never been so easy to find when it comes to baby products! Of course, it’s not just the products, we are also finding more brands turning to the packaging that they use and even their own carbon footprints. This is a growing category and long may it last with new products being introduced from sustainable sources that don’t ‘cost the earth’!

New product launches, especially from popular brands, are great. It keeps customers attention and encourages them to shop with us knowing they can source great products locally. Claire Petrie Sugar Plum Pram & Nursery Centre

Natures finest

Lansinoh’s New Organic Nipple Balm is a natural plant-based remedy caring for tender nipples and dry skin. USDA Organic, the balm features only seven, natural ingredients. The organic ingredients include Sunﬂower Seed Oil and Shea Butter to moisturise and nourish the skin, Olive Fruit to cleanse, Calendula Flower Oil to keep skin smooth and Argan, Coconut Oil and Beeswax to help soothe tender nipples and dry skin. With a silky-smooth formula, it’s easy to apply and gentle on sensitive skin, helping to moisturise and restore skin’s natural softness. Because of the natural and organic properties, there is no reason to remove it before breastfeeding. The Organic Nipple Balm is also perfect for mums-to-be to prepare for their breastfeeding journey and relieve dry, stretching skin during pregnancy.

sales@lansinoh.co.uk www.lansinoh.co.uk

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Welcome to the world of sustainable Babywearing

Eco Friendly

Close have been at the forefront of sustainable parenting choices for over 15 years and their loved and trusted Caboo carriers have long been a firm favourite amongst UK parents. The team at Close have been busy combining their knowledge of innovative and sustainable materials with their love and experience of babywearing to bring you Caboo fly, their first ever evolution carrier. This stand out carrier is cleverly designed to carry baby through the 4th trimester to independence and beyond without an insert or adjuster panel thanks to its unique flyknit construction. Hester MacAnara, Director of Business Development says “This amazing material strikes the perfect balance between comfort and support, providing a seamless environment for little one with custom

stretch and breathability knitted in, exactly where needed.” The cleverly designed adaptive leg gusset offers ergonomic support at every age & stage in both forward, rear and world facing carries. Best of all, given that the eco credentials of a brand and product have never been more important to new parents, this carrier is made from recycled bottles, 43.5 in fact are diverted from landfill to make each and every fly carrier which we’re sure will be a hit with parents and retailers alike. For more information please contact claire@closeparent.com

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Eco Friendly

Phenomenal range Mee-go aim to produce inspiring products and they are certainly living up to this in 2020 with a fantastic range of phenomenal products for babies and children. Heading up their range of immaculately presented, feature packed pushchairs, is the new stylish Santino travel system. With a choice of six Italian inspired designs, including the stunning Cloud Special Edition, the Santino is flying out thanks to its fashionable style and immaculate looks. The classic looking Milano Travel System features an upgraded chassis for 2020 which is smaller and lighter than its predecessor - it is elegant but right on trend. With the Plumo, Mee-go have created a quality travel system that will meet the needs of any parent and their new baby.

It is extremely easy to use and its simple elegance has great appeal. Available as a complete travel system or just as a stroller, the Plumo is not only stylish and elegant but it is also unbelievable value for money. All Mee-go strollers have carefully chosen accessories included in the package, and with a Mee-go infant carrier as part of the bundle, it creates the perfect travel system for a new arrival. They are delighted to announce that the Mee-go Swirl i-Size 360 car seat, suitable for 0-4 years, has just achieved an extremely high crash test result for its

The Mee-go Little Organics natural toiletries range are proving extremely popular because of their organic, vegan and halal certification.

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category. This single handed, 360-degree spin car seat is incredibly simple to fit and to use; and is selling well amongst pocket conscious parents who want the ultimate safety for their children. The Mee-go Little Organics natural toiletries range are proving extremely popular because of their organic, vegan and halal certification. Parents love how gentle and mild these premium products are on their childâ&#x20AC;&#x2122;s skin. The high synthetic alcohol content in the Hand Wash and Clean Hands Sanitiser is giving thousands of parentsâ&#x20AC;&#x2122; peace of mind during these difficult times. The Little Organics range has been expanded this year to offer fantastic new 50ml and 100ml sized bottles, which makes packing much easier for parents who like to travel. With stunning embroidery and intricate detail, the Mee-go bedding range continues to offer luxury products at an affordable price. Mee-go are well placed to continue to go from strength to strength and have great plans for 2021. To view the full range of Mee-go products, please visit www. mee-go.co.uk. For all trade enquiries, please contact paul@ mee-go.co.uk or josh@mee-go.co.uk.

Eco Friendly

All change for the planet We all know nappies and wipes aren’t great for the planet, but they are the best solution for babies and parents; convenient, comfortable, and affordable. So, it’s a consequence we have to live with. Right? Not anymore. The new eco-nappies and biodegradable wipes are changing this “fact”, oﬀering parents a new solution; one that is kinder to the environment AND better for parents and their babies. Mama Bamboo oﬀers an awardwinning range of premium, sustainable, eco-friendly organic nappies, nappy bags and wipes to help and support parents who want the best for their little ones whilst doing their bit for the environment - Best for Baby, Best for You and Best for Mama Earth! Mama Bamboo nappies are made using only the softest luxury breathable bamboo, chlorine free wood pulp and with 100% compostable liners and wrappers. The bamboo layers which lie against baby’s skin are naturally antibacterial, temperature regulating and breathable. Our nappies are free from chlorine, alcohol, latex and PVC. This all helps control or eradicate nappy rash. The Mama Bamboo wipes

are made with 100% bamboo fibres and 99.4% water and plant-based ingredients. Registered with the Vegan Society, they are independently tested to ensure they are suitable for even delicate newborn and sensitive skin. They are hypoallergenic, naturally antibacterial, contain no harsh chemicals and 100% biodegradable, unlike most other single use plastic brands. Mama Bamboo are very proud to be the only eco-nappy ever to have won the “Best Performance Nappy Range” 2020 Gold award from Mother & Baby. They are also winner of the Made for Mums Silver award for their baby wipes. Mama Bamboo nappies were judged to be more absorbent, softer, and better at controlling nappy rash than any other brand. Their products, quality, performance and service are consistently rated with 5* reviews by their very happy mamas! Mama Bamboo practises carbon oﬀsetting by planting bamboo in association with the Ugandan Bamboo Village programme.

For all sales enquiries please contact sales@mamabamboo.com mamabamboo.com 64 product launcher

BEST FOR BABY ■ Hypoallergenic, naturally antibacterial ■ Softer-than-cotton luxurious bamboo ■ Breathable and temperature regulating ■ Reducing nappy rash ■ No nasty toxic chemicals against your baby’s delicate skin BEST FOR YOU ■ Mother & Baby ‘Best Performance Nappy Range’ 2020 ■ Reliable high quality ■ High absorbency sustainable core ■ 3D form fitting reduces leaks ■ Elasticated back panels and legs allowing more movement and wriggle room BEST FOR MAMA EARTH ■ Sustainable bamboo harvested free-from pesticides, fertilisers & irrigation ■ 100% compostable liners & packaging ■ Recycled PET packaging for wipes ■ Chlorine free, Latex free, Phthalates free ■ Perfume free, Lotion free

For further info and orders please contact: sales@mamabamboo.com www.mamabamboo.com

Furniture

Furnishing desires Nursery furniture is big business. Parents will continue to need somewhere for baby to sleep, solutions for storage and also items that accessorise the nursery. Furniture for the nursery is a staple product category for many Nursery retailers and we are fortunate that we have a great selection of products to chose from. With many parents opting for furniture sets to give a co-ordinated feel to the nursery this is one sector that doesn’t stand still and over time has really caught the imagination of the consumer. When it comes to colourways, white is still a prominent choice of colour, followed quickly by natural tones (grey and natural wood) - but that doesn’t mean that there isn’t a consumer looking for that something diﬀerent. Another notable point of interest is the desire for co-ordinated room sets

with cotbeds ﬁrmly at the centre of this. Parents are looking for items that represent style, but also functionality and value. A good cot bed is an ideal solution as this takes baby through to their early years, while a set of drawers with perhaps a removable changing top can be removed leaving a functional item of furniture way past the age of ﬁve! When looking at nursery furniture, we also have to consider the wood used. With many now eco-conscious the majority of brands ensure that the wood used during manufacture comes from sustainable sources. Feeding chairs are another item that might be considered when looking at furniture for the

Gaia Baby nursery. Although previously these may have been purchased as a solo item, we are seeing a desire for these to co-ordinate with perhaps with a foot stool which has additional storage space or matching furniture. This category is driven by social media with many new parents turning to Instagram or Pinterest for style inspiration, who will then seek online reviews prior to making their ﬁnal purchase. As an industry, we are fortunate that brands keep up with trends in this sector and refresh their ranges by launching new products to ensure they keep up to date with trends.

CuddleCo Nearly 90 per cent said

they wanted a co-ordinated range for the nursery

Over 94 percent stated

they felt cotbeds were great value for money

More than 50 percent searched

furniture made from sustainable sources

84 percent researched

this category online prior to purchase *Survey source: Nursery Today October 2019: FanFinders/Your Baby Club survey 1000 consumers on nursery furniture and decor

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Furniture

Add a touch of velvet

Introducing the Limited Edition Velvet Collection from Gaia Baby Gaia Baby burst onto the UK’s nursery market in 2018 with its stunning Serena Collection. Putting sustainability at the heart of everything they do, Gaia Baby has pledged to bring parents innovative and beautiful furniture for the nursery and beyond. For 2020, Gaia Baby is delighted to add a limited edition “Velvet Collection” to its’ top selling Gaia Serena Rocker range. The opulence and comfort of the plush, soft-touch velvet fabrics is available in 2 options: beautiful ‘Antique Rose’ and stunning ‘Assimi Silver’. With a timeless shape and smooth solid wood legs, the new Velvet Collection is a charmingly timeless piece - it would look beautiful both in the nursery, and as a statement chair in any living space. The versatility of velvet means it’s perfect for both minimalists and maximalists! Dramatic by nature, velvet is an easy way to add a touch of elegance to a home.

The Gaia Baby Velvet Collection With an air of romanticism, the velvety soft Antique Rose rocking chair is designed with a vintage feel to perfectly complement any home. The plush pink velvet looks equally beautiful in an industrial or midcentury home as it does in a cosy, country cottage. Assimi Silver is inspired by contemporary neutral interiors with clean, crisp colour palettes. It can easily channel maximalist, edgy charm (pair with a bright coloured cushion) or accentuate a soothing, calm colour scheme (add a neutral blanket to the back). Email: karl@gaia-baby.com www.gaia-baby.com

Featuring their classic combination of style and functionality with extra lumbar support, a wide seat area and smooth anti-tipping rocking motion. The collection will encompass the following products: ■ Gaia Serena Rocking Chair Antique Rose ■ Gaia Serena Rocking Chair Assimi Silver ■ Gaia Serena Footstool Antique Rose ■ Gaia Serena Footstool Assimi Silver product launcher 67

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Retail - Pramland

Pramland embrace new products Product Launcher spoke to Pramland’s Manager, John Barker, to talk about why New Products and Innovation are important to them as a nursery retailer. Why are new products important to nursery retailers? New products are important for a couple of reasons, firstly they drive new and existing customers to the store hungry for the next must have baby item. Secondly, they help drive innovation in the industry, there aren’t many truly revolutionary products in the world so when something new comes along it gives the industry a chance to developed products to compete. What benefits do new products bring to your shop ﬂoor or website? The average consumer loves new things. Run a test in your store and I can guarantee you’ll see immediate results. For an entire week don’t post anything about any new products or brands in your store on social media, save them up as you’ll need them for the next week. You’ll find that your Social Media is quiet and you receive less new likes and interaction. The following week post regularly about new arrivals in your store and you’ll find your Social Media goes crazy. New products excite customers and they portray your

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business as being successful. Customers see that your range is expanding, your are a progressive business and are happy to shop with you.

“ We always look at new products as having a potential six months life span”

Do you feel that new products reﬂect current consumer trends and buying habits? Absolutely. We always look at new products as having a potential six months life span. We assume that a new products bubble will continue to grow and then, at around six months it will either pop or just happily sit there on top of the bath water. Why would it pop? Simple, the internet big boys have got hold of it and are stripping any margin you made out of it. This just means it’s time to clear your stock and look for the next big thing. Social media and “influencers” (when did that become a job?) can certainly help make or break a new product.

The truth is that if a product lacks any of these it will no doubt struggle in the market.

When it comes to new products, how important is style, function and value? It’s hard to say. Some products sell because of the style, a certain function or just because it’s a bargain.

Is there a new product that has previously been launched that is now a must have with your customers? We’ve seen many over the past few years but I have to say that the Oyster

Over the years, what has been the most innovative new product launch you have experienced? For me I would have to pick the Cybex Cloud Z and Base Z. It’s a product that was perfectly timed as many parents had been gripped by rotating fever. The fact that it offered parents a modular car seat solution with the added benefit of a rotating function meant it became an instant must have. I’m just amazed that other brands haven’t followed Cybex’s lead and released their own version.

John Barker 3 is without a doubt the best selling pram we have ever carried. It is the perfect blend of price and function and parents love it as much as we do. There aren’t many products that you could honestly say are the only product you need to stock. Is there a particular category where you feel we have seen the highest level of innovation? Car seats have to be the obvious category. It’s an area of our industry driven by constant innovation. It always blows me away how far car seat technology has come in the 13 / 14 years I’ve been in the industry. Do you feel we have sufficient innovation in this category? Innovation in our industry is odd. Lets be honest, there’s only so much you can do with four wheels and a seat unit. As a rule we get regular innovation on certain sectors such as car and home safety but prams and strollers see a more stop - start approach.

Is there a particular category where you feel we have seen the highest level of new product entrants? The travel stroller sector is absolutely swamped with products. There are so many in the industry now that we could fill our shop with just travel strollers.

“ Car seats have to be the obvious category. It’s an area of our industry driven by constant innovation”

Heath & Wellbeing

Contactless care Looking after little ones with Vital Baby PROTECT The need for a quality and value for money thermometer has been brought into sharp focus since the beginning of the coronavirus emergency. The Vital Baby PROTECT 4 in 1 contactless thermometer meets that need. Using trusted infrared technology, the 4 in 1 contactless thermometer from Vital Baby allows parents to monitor the temperature of their baby’s forehead, nursery or bath water/milk with the simple touch of a button. Innovative artery scan technology will give an alert to a possible fever without having to wake a sleeping baby, there is also an option to

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use an ear probe, which gives this thermometer ultimate flexibility in one handy piece of equipment. Also in the Vital Baby PROTECT range is the long-time favourite and best-selling healthcare kit. This is one of the few products to carry on through the relaunch last year. Even though it only had a packaging change to reflect the new look Vital Baby, it has recorded an impressive 80% growth in sales (pre-COVID). This gives assurances that the bold new look and clear on pack messaging, resonates with parents and gives them confidence that Vital Baby will help them select products which will keep their baby safe and protected. Also included under the Vital Baby PROTECT umbrella are the nail care and grooming products, which aim to provide parents with quality products from a trusted brand, at an everyday value price point. The 3 piece nail care set and the brush and comb set are set to be volume products in the baby care section of any store. The PROTECT products in the

range are focused on building trust and security to keep baby safe and comfortable around the home. New innovative technology is at the forefront of the current products but also with new products coming in the beginning of 2021. The soon to be launched Vital Baby SOOTHE range will be the home of soothers and teethers to help soothe and calm a restless baby. Vital Baby is the growing go to brand for everything a growing family needs. Vital Innovations have cleverly utilised their long history in making many different types of baby accessory imaginable for other global brands, and have now brought this experience and knowledge to revitalise the Vital Baby brand with a new assortment of innovative and award-winning products along with an exciting new look. Contact Philip at philip@ vitalgroup.co.uk, to find out more details on how Vital Baby can add differentiation, value and depth to your assortment.

Coming Soon

The soon to be launched Vital Baby SOOTHE range will be the home of soothers and teethers to help soothe and calm a restless baby.

Heath & Wellbeing

Keep it clean Ultimate hygiene from Vital Baby HYGIENE It has been a difficult year due to the global health emergency that focused consumer minds onto health and hygiene. Vital Baby have a unique range to help face that challenge. Stockists of HYGIENE Aquaint sanitising water and the HYGIENE odour-trap nappy disposal system have been able to turn a lot of negatives into positives. Aquaint sanitising water, the world’s only baby safe non-toxic sanitiser, have shown an impressive sales increase of over 1000% so far this year. This award-winning product does not contain any alcohol or nasty chemicals which means it can be sprayed onto any surface, including directly onto a baby’s sensitive skin, while leaving no residue, irritation or fragrance, and at the same time killing 99.9% of all bacteria. Although the HYGIENE odour-trap is relatively new to the market, it has succeeded in disrupting the category. The odour-trap nappy disposal system can not only help save parents over £300 (per child) as they do not need to buy

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expensive refills, but it can also significantly reduce the amount of waste going to landfill, dramatically reducing all retail partners. environmental impact. The odour-trap Another must have product for during nappy disposal system combines the weaning stage is the Vital Baby innovative odour trapping technology and HYGIENE hand and face wipes to clean an everyday bin liner, to eliminate smells up messy hands and faces. These super and odours. Simply drop in the used soft dermatologically tested wipes are nappy (disposable or reusable) and twist ideal for sensitive skin. In either a the handle over and back so the used fantastically fruity fragrance or fragrance nappy disappears inside, and the smell is free, these 100% alcohol free wipes helps trapped away and the bin is ready for the to keep baby clean during weaning, or next nappy. when toddlers are starting to self-feed… Emptying the bin is simple; turn the Vital Baby, a growing go to brand for top of the unit, lift off the top part, and everything a growing baby and family pull the liner through from below, needs. Vital Innovations have utilised effectively keeping the bin liner sealed their long history of making almost shut and the odour locked away. every type of baby accessory possible, The HYGIENE odour-trap nappy for leading global brands. They now use disposal system has been a this experience to build the Vital Baby massive sales success, far brand with a new assortment of exceeding sales innovative and award-winning expectations from products. Vital Baby, a Contact Philip at growing go to philip@vitalgroup. co.uk , to find out brand for more details on how everything a Vital Baby can add growing baby and differentiation, value and depth to your family needs. assortment.

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Gaia Serena Complete Sleep+/Co-Sleep Seamlessly Converts from Co-Sleeper to Cot Bed â&#x20AC;&#x201C; Toddler Bed â&#x20AC;&#x201C; First Bed

- Patent

Pending

Browse the full collection at:

www.gaia-baby.com For stockist enquiries please email karl@gaia-baby.com or joanne@gaia-baby.com or free phone 0800 0518080