Nursery Today by Lema Publishing

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SEPTEMBER 2017 ISSUE 12 VOLUME 20 Independently audited. ABC circulation of 4443 1 July 2015 to 30 June 2016

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Central & Eastern Europe's largest

B2B expo

in the business sector of products and services for children

The 9th International Fair of Toys and Products for Mother and Child

21-23.02.2018 Kielce, Poland www.kidstime.pl Targi Kielce SA Kielce, Poland e-mail: kidstime@targikielce.pl tel. +4841 365 13 19

STRATEGIC PARTNER OF THE FAIR:

MAIN MEDIA PARTNER:

CO-OPERATION:

editor’s letter www.nursery-today.co.uk Twitter: @nurserytodaymag t’s time for us all to get planning Kind Und Jugend 2017 is on the horizon! This year visitors will not be disappointed, with the show opening a further hall (hall 4.1), which will also be the new home of the Baby Product Association’s UK Pavilion. Last year the show experienced 1,204 exhibitors and more than 22,000 visitors from 53 countries (the largest volume in the show’s history) and this year is set to surpass all expectations. Kind Und Jugend has always offered a variety of opportunities, whether you are looking to catch up with leading brand names, network with like-minded people, secure new product ranges or you want to see what trends are currently emerging, then this is the show for you! The UK Pavilion this year is showing a fantastic sign of growth with, at the last count, 73 exhibitors in attendance. The pavilion has become a must-visit destination for many visitors – pop over to hall 4.1, simply follow the signs and look for the Union Jacks that you will see flying high. We at Nursery Today are also celebrating our 20th anniversary this year (see invite on the right) and as such we are co-sponsors with logistics company Allport Services of the drinks and networking event, which takes place annually within the BPA’s UK Pavilion. Join us and other like-minded people for free nibbles and drinks at the end of the opening day on Thursday 14th September! This is a free-toattend event for all exhibitors and visitors to the UK Pavilion. Let’s all celebrate together! Kind Und Jugend is also the home of the coveted Innovation Awards. The nominees have been announced, but who will win? Visit hall 10.1 to find out. The award ceremony will take place at 10am on the first day of the show. There is further good

news for visitors. If you haven’t already secured your entry tickets remember you can take advantage of discounted tickets via The Baby Products Association, who have secured show discounts for visitors. A one-day ticket can be purchased for the reduced price of €7 using the code BPAatKJ17 and a season ticket for just €16 using the code BPAatKJ173. Visit the K&J website (www.kindundjugend.com) and head to the Purchase Ticket section and follow the simple instructions. We bring you a comprehensive preview of the show this issue. Simply turn to page 35, where you will find an introduction to the show together with an array of information from exhibiting companies, who give you a sneaky peek of what you can expect to find on display, which we hope will assist you in pre-planning your visit. You will notice that our front cover features We Made Me. Diono, one of the UK’s leading brands for travel accessories, is investing heavily to further their growth and product portfolio. Having recently acquired WMM, we take a look at the rise of this company, who have experienced double digit growth over the last 10 years and take this opportunity to introduce you to their expanding team – ever wondered where Nigel Plested, our previous columnist went? Here’s your chance to find out! Turn to page 26. We also carry a number of product features taking a look at Travel Systems (page 30), Baby Monitors (page 94) and Babywear (page 104). You will find our mini FanFinders surveys within Travel Systems and Baby Monitors - take a look at how consumers are responding currently to these two product categories. Lastly, we look forward to seeing you all in Cologne and raising a glass on Thursday 14th September to celebrate our 20th anniversary! BabyStyle

An invitatio n to attend our 20th Birthd ay Party

We’ve come a long way (all the wa y to Cologn e) in twenty y ears So help us to celebrat e in the UK PAVILI ON Thursday 1 4th from 6pm until 8 pm For drinks and snacks

Visiting n K&J? Tur 5 3 to page

Rainbow Designs

New Rodeobulls Round them up today www.hippychick.com

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news !

Babyhub appoints bĂŠbĂŠlephant

BabyHub, creators of SleepSpace, a revolution in design and a multi-functional safe space for babies and toddlers, has signed bĂŠbĂŠlephant to be its UK distributor. One of the UKâ&#x20AC;şs largest independent distributors in the nursery sector, bĂŠbĂŠlephant will include BabyHubâ&#x20AC;&#x2122;s innovative SleepSpace; the worldâ&#x20AC;&#x2122;s first travel cot to feature a safe-to-use mosquito net cover, and brand new Compact Footmuff, in its portfolio of innovative and exciting products from world-leading brands, all of which are beneficial to parents and babies alike. Web: www.babyhubshop.com or www.bebelephant.com

All about communication One of the world-wide leaders for breathable bed linen, and the inventorâ&#x20AC;&#x2122;s of the original breathable cot liner â&#x20AC;&#x201C; BreathableBaby â&#x20AC;&#x201C; has joined forces with Kaleidoscope Communications to further raise the profile of this best-selling brand. With over 17 years producing quality baby products, BreathableBaby is an expert in innovative performance fabrics and its products are made exclusively using Air Channel Technology (ACT). Over the last year, the company has consolidated its range of liners and co-ordinating accessories in classic shades of grey, soft pink and blue with new prints including Twinkle Twinkle and the hugely popular Tiny Tatty Teddy. Tel: 07976 773486 Email: rachelle.harel@breathablebaby.com

K&4J.1

Hall 2a Stand B04

Zone Highlights Brand Name Gallery World of Strollers and Gear Baby Tech Zone

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Grow with HKTDC

HKTDC Hong Kong Baby Products Fair 2018 is Asiaâ&#x20AC;&#x2122;s premier showcas e for exhibitors of everything related to infants and toddler. The fair presents over 500 exhibitors covering the market from equipment, apparel, consumables and care products to items which stimulate babyâ&#x20AC;&#x2122;s intellectual development.

Maximising Your Time Seminars Networking events Hong Kong Toys and Baby Products Awards Concurrent events: Asiaâ&#x20AC;&#x2122;s biggest largest toy fair, HKTDC Hong Kong Toys & Games Fair, Hong Kong Licensing Show and Hong Kong International Stationery Fair HKTDC Hong Kong Baby Products Fair 2018 Date: 8-11 January 2018 Venue: Hong Kong Convention and Exhibition Centre Admission: For trade visitors aged 18 or above only (HK$100 per person) Exclusive travel incentives to new buyers! Contact us at tel: (44 20) 7616 9500 or email: london.office@hktdc.org to learn more. Trade buyers, pre-register now for FREE admission badge and save HK$100

Website: www.hktdc.com/hkbabyfair/01 Mobile site: hktdc.com/wap/baby/T119

sponsored by hardenbergco.co.uk 01785 503 305

Joie Best Family Brand – its official! Joie continues to go from strength to strength and most importantly that includes the opinions of parents. Following another top honours haul in the recent awards held by premier UK parenting website Loved By Parents, that included triple platinum, the icing on the cake has to be being voted “Best Family Brand 2017”! Particularly satisfying for Joie as the award is independently voted for by parents, and according to Loved By Parents 71% of parents surveyed said they were more likely to buy something if it had won an LBP award. For sales enquiries, please call 01889 808 900 or email uksales@joiebaby.com . Website: www.uk.joiebaby.com

Say hello to Heidi Heidi Steel, The Go Company’s new Marketing Manager is looking forward to putting names to faces at Kind and Jugend. Joining the team at Gro as Digital Marketing Executive Heidi’s wide experience in brand promotion at one of the London’s leading agencies Dawbell and as UK Digital Marketing Manager at Lomography has led to quick promotion into the role of Marketing Manager. Web: www.gro.co.uk

The perfect partner The Baby Show has joined forces with NCT to raise awareness of the help they provide to new and expectant parents. Returning to London Olympia from 20th to 22nd October, the Baby Show attracts around 70,000 visitors a year. The show has partnered with NCT who will be running regular 45 minute antenatal and postnatal classes across the weekend. Web: www.thebabyshow.co.uk

New home for We Made Me Diono, one of the leading manufacturers of highquality child safety seats and travel accessories announces the acquisition of We Made Me (WMM), the manufacturer of safe and innovative baby wearing products, to add to its juvenile product portfolio. “We are thrilled about the addition of We Made Me’s three hero products to Diono’s existing product line as this will allow Diono to continue evolving while also setting the standard for safety within the industry,” said Brad Keller, CEO of Diono. “Likewise, by acquiring WMM, Diono now enters the baby wearing market, adding to our development and distribution of safe and stylish products, which will help us continue to be a life partner for parents and their children from infancy to early childhood.” “It was important for us as a company to join a brand that held the same values and mantras We Made Me does. Every aspect of our business is considered with the same rigour, passion, innovation and honesty, and what sets us apart is our genuine spirit of integrity and playfulness we apply to everything we do” said Daniel Lucas, CEO & Founder of We Made Me. “Diono is the perfect brand to grow the We Made Me tribe and products and combined we can continue to deliver safety and smiles to families across the world.” Web: uk.diono.com

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news ‘Did you Know…’ TAP into export funding Andy Crane of BabyStyle, executive committee member of the Baby Products Association, explains how companies in the nursery industry can access grants to exhibit at international trade shows.

New partnership for Little Chick Little Chick London’s products are all designed with health and well-being of mother and baby in mind and the company is proud to announce its corporate partnership with the national Backcare charity. According to the national library of medicine, it is estimated that around 50 percent of pregnant women will suffer from some kind of lower back pain at some point during their pregnancy. The Backcare charity’s mission is to reduce the prevalence and impact of back pain on the individual and society. Rachelle Harel of Little Chick London explains: “A subject that constantly comes up with our young mums is backpain, whether during pregnancy or whilst nursing their baby. We have tried to design our products to give a level of comfort, for example the 4-in-1 Support Pillow which gently supports the tummy and hips when sleeping on the side and can also be used to prop the baby up comfortably whilst feeding. “By partnering with the Backcare charity, we can work to raise awareness about the causes of back pain and the best methods to alleviate it.” For more information about Little Chick London visit www.littlechick.london or contact Rachelle by email: hello@littlechick.london or call 07976 773 486.

h Be informed with BeSafe of the BeSafe have pioneered many of the new aspects incoming UN R129 regulations over the years, and perhaps most significantly the drive to keep children rearfacing for longer. It is now over 25 years since BeSafe started developing and promoting car seats for extended rearfacing. The market continues to work through the complex transition from the outgoing regulations to the new, and BeSafe have published a useful ‘Status report & update’ on the implementation of UN R129.

seat.co.uk Tel: +44 (0)1606 814 638 Email: sales@hts.no Web: www.car

The Department of International Trade (DIT) started working closely with UK trade associations in multiple sectors a few years ago, realising that these organisations provide the most effective communication channel to British businesses. The Baby Products Association was appointed as the Accredited Trade Organisation (ATO) for the UK baby products sector and is now responsible for the allocation of TAP grants for international trade shows for the entire industry. Under the present system, the Baby Products Association nominates to DIT the international events that it feels the industry will benefit from attending most. For 2017, these were Kind und Jugend in Cologne, CBME in Shanghai and ABC Kids Expo in Las Vegas. Companies exhibiting at any of these trade shows can apply to the Baby Products Association for a TAP grant and this is regardless of whether they are exhibiting in UK Pavilions or elsewhere at these shows. The grants are allocated under strict DIT guidelines, with a maximum grant allowance of six per company. Unfortunately, there is currently no scope for grants to attend trade shows in countries other than those mentioned above. However, the association is willing to nominate additional events for 2018 if enough companies express an interest in attending. Just one of the activities of your trade association! Full details about eligibility and application forms can be downloaded from the website at www.thebpa.eu

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Perfect temperature Warm in winter, cool in summer, Bowron’s Babycare range combines the necessity for practicality, durability and safety with the desirability of softness, comfort and luxury from a natural material. Bowron Babycare is an ideal and versatile travel companion. The product is fully washable, can be professionally dry-cleaned and the familiar comfort of the soft wool fibre ensures your baby will feel secure and content wherever you go. Bowron Sheepskins make the safety of all its products a priority, recently reaccredited with the Oeko-Tex leather standard. This along with the companies 130+ years of experience in the industry makes Bowron Babycare the time proven, preferred choice for parents when buying for their babies. Web: www.bowron.com

OXO Tot loved by parents OXO Tot are dedicated to providing everyday products for you and your child, that make everyday living that little bit easier. They are extremely pleased to announce that two of their products have been recognised with awards from LBP. In the category for the Best drinking cup/travel bottle, the Transitions Soft Spout Sippy Cup Set was awarded Silver. In the Best Highchair or Seat category the Sprout Chair received the Gold Award. Designed for extended use, this secure and comfy chair grows with tots from six months to five years’. Web: www.oxototuk.com

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Time for Tiny Tatty Teddy

Meet the new arrivals Julie, Customer Service Manager at Baby Brands Direct overviews the feast of new products that have just arrived! he much awaited Sangenic Tec tubs are now available in three additional exciting colours – pink, blue and grey! We also have two new thermometers – no touch forehead thermometer and body contact thermometer. There is also a new range of cups; ‘Discovera’ which feature a patented SAMTECH valve, which makes it non-spill and shake proof ! For Moda fans there is a limited edition Sippee cup featuring all the great motifs we have come to enjoy and for the fashion conscious there is a new range of soothers styling the gorgeous ‘Little London’ designs! Following popular request there is also the award winning (Loved By Parents Gold for Best Portable Feeding product 2017) Closer to Nature bottle in 340ml as a twin pack. From bathtime to nursery, Tomy have fun time covered with four new toys for A/W 2017. Adorning their new branding – Toomies, ‘that loves to have fun’ and is at the heart of everything it does. The new range includes Mr. Shotbot who is a modern robot style interactive cashier, the colourful Shake and Sort Cupcakes that rewards correct pairing with rattles. For bathtime laughs, the Spin and Splash Jellyfish is a must have, featuring spinning tentacles that pour out water and there’s also a Sea Lion that can be activated to swim and has a detachable ball that can be placed on his nose and then spins! The Milton range expands to house larger size options in both the wipes and gel, 100 pack and 500ml respectively. The Milton Wipes offer a five minute combat of bacteria, fungi and viruses, with no tainting and a no need to rinse formula - effective and safe on items from soothers to kitchen work tops. The Milton Gels are ethanol and isopropanol based, have a rinse-free formula that combats a high disinfection spectrum, yet it still protects the skin thanks to its moisturising agents. It has been clinically proven to hydrate the top skin layers up 83% for instant skin hydration and up 75% skin hydration after three hours.

Tel: 0208 845 5000 Web: www.babybrandsdirect.co.uk y

Tiny Tatty Teddy was created in 2011 having noticed a gap in the market through Carte Blanche’s dedicated Me to You fans and retailers that had grown up with the brand. They have since developed an established licensing portfolio working with some of the UK’s best licensee’s. There are now 12 UK partners and they are working on replicating this success internationally. Carte Blanche recently signed Casa Chicos as their nursery textiles partner in the UK following the success of the apparel ranges at retail. They have just finished designing the range using some of their newest assets. Carte Blanche are looking forward to showcasing the ranges at the upcoming trade shows. Web: www.cbgtrader.co.uk

Proud to be loved OXO Tot are extremely pleased to announce that two of their products have been recognised with awards from LBP. As part of the selection process, each product is tested by Parents and voted for by Parents, giving the added satisfaction that our products come recommended and trusted. In the category for the Best drinking cup/travel bottle, the Transitions Soft Spout Sippy Cup Set was awarded Silver. It is the specially designed cup that transitions with your tot. In the Best Highchair or Seat category the Sprout Chair received the Gold Award. Designed for extended use, this secure and comfy chair grows with tots from six months to 5 years’. Web: www.oxouk.com

Petunia Pickle Bottom & Moby Launch in UK BabyTalk Group have landed the exclusive distribution rights of US brands Petunia Pickle Bottom and Moby in the United Kingdom and Ireland. Petunia Pickle Bottom brings high fashion style to changing bags and accessories for modern motherhood featuring bold patterns and smart design. From backpacks and shoulder bags, to travel bags, satchels and totes, Petunia Pickle Bottom changing bags are well-crafted, clever and ready for any outing, from baby and beyond. The range is constantly in development with colour co-ordinating accessories, like nursing covers, portable changing kits, pacifier and bottle holders. MOBY is renowned for the award-winning MOBY wrap, a classic wrap carrier that’s been helping parents keep baby close enough to kiss since 2003. Today MOBY also feature a wide range of stretchy baby wraps, carriers and slings featuring a range of solid and print designs. Both Petunia and MOBY will be exhibiting at Kind Und Jugend in Hall 4.1, Stand: C001. For more information on these products visit www.babytalkgroup.com or call 01785 761062.

New addition to the family After 50 years of trading from their Wigan store Winstanleys Pramworld have add a second addition to their family with the arrival of a new store in Stoke-on-Trent. Due in mid-December, David Winstanley, director, proudly announced that the 5000 sq ft store will begin ‘an exciting new chapter for them at Pramworld. “We’ve been a family business forr over 50 years and we will rket bring our values, experience and market knowledge to families (and soon to be parents) of Staffordshire.” Web: www.pramworld.co.uk

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Advertorial: NATIVE VIDEO

Screen to be seen Your vision on screen is now critical for your business ears ago, creating a video for a new product would have seemed like a luxury for the few, now it is a necessity for all. The power of video cannot be underestimated, it is now the preferred medium for consumers. As the saying goes, a picture is worth a thousands words, so now the question is how much is video worth? You don’t have to look far to see the influence of video, look at any platform and you will see it; from social media to retailer websites and exhibitor shows. While traditional methods of marketing and storytelling are becoming less popular, video is currently the favoured medium – a result of the rise of the smartphone and the plentiful social networks that make sharing content so easy. Not to mention video’s unrivalled ability to engage and entertain.

According to Cisco, the technology giant predicts that “in 2017 video will account for 69 per cent of all consumer internet traffic and videoon-demand traffic alone will have almost trebled.” Marketing-savvy businesses are all looking to get a piece of the pie – and rightly so. The Guardian hits the nail on the head in its article: “When it comes to potential reach, video is peerless.” Video’s natural channels – primarily YouTube and Facebook – are used by billions of people. And on those channels people habitually share, over and over and over again. Especially when they come across a decent video. Done right, video is easy to watch, understand, digest and remember. It

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Over the last two year s Nat ive Video has worked wit h a vast arra y of clients; from the bigg est na mes , to start-ups and everything in betw een

Points to note William Studholme takes us through what to consider when investing in video.

1. Purpose It’s imperative to think about what you are going to use your video for - are you aiming for entertainment and going viral or to introduce and educate on a product? You need to be clear on the purpose. doesn’t have to cost a bomb but it can boost the credibility of your brand no end. William Studholme, Managing Director of Native Video states: “If you are looking at bringing a product to market, you have to have a video. Retailers will ask for one, your consumers will want to see one and frankly you need it because if your competition has one and you don’t, you will be at an immediate disadvantage.” Over the last two years Native Video has worked with a vast array of clients; from the biggest names, to start-ups and everything in between. From beautiful lifestyle, to instructional and explainer style videos and event videos, Native Video covers it all. Being specialist in the

nursery market means they are best placed to deliver befitting videos with minimal input, leaving clients free to get on with everything else their business demands. Jamie Robinson from Bababing adds: “Video is now a very important medium for our company and we wanted to work with a company that understood our brand and it’s DNA. This they did from the outset and made the whole process very easy for me.” Arguably the number one nursery specialists, William concludes; “Video is having it’s time invest in it, work with a good team and let people see on screen how passionate you are about your product. You will reap the benefits.”

Visit www.native-video.co.uk to find out more and see some of the videos they have created. If you are interested in a video, please email william@native-media.co.uk.

2. Have a brief The same as you would for a photography brief, catalogue or press release, you need to work to a brief. Once you are clear on the aim of your video, make it clear what you want to see in it. Make sure whoever is creating the video for you has taken the time to know and understand your aims, your product and most importantly, your brand. You need to work with someone who ‘gets’ you.

3. Be imaginative Your viewers need to feel like they’re on a journey and they need to be entertained. Think about interweaving images, music and graphics to keep things interesting. Also, think, if your video is for social then you need to do something to make the end user stop and take notice of your video almost immediately - you have to think what will make you stand out.

4. Be flexible There’s no one formula for creating an engaging video for business; you’ve got to be flexible and create something that suits the type of message you want to get across. Similarly, take advice from the professionals. Creating great video for business is an art, and not something just anyone can do.

5. Don’t compromise on quality Brightcove reports that consumers are 62 per cent more likely to have a negative perception of a brand that publishes a poor-quality video, so it’s important not to wing it when it comes to video for business. By getting a decent professional involved, they will look after it all and ensure you get the best quality footage, audio and story, leaving your viewers with a sterling impression of your business.

6. Be yourself Just because video’s a new channel for your business, you still need to remain true to your brand, values and messaging. Your tone and identity should always be the same, wherever people discover you.

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d e t t Spo All about the must haves Suzie Howes, Head of Licensing and Marketing at Rainbow Designs, the Home of Classic Characters, looks at the importance of the ‘nice to haves’ in the nursery market place.

ringing a new life into this world and becoming parents is one of the most exciting and precious times we can experience. Along with all the amazing emotions that it brings also comes responsibility and

expense. The pressures of health and safety compliance in our modern society dictates the majority of the items we have to purchase for baby. Car seats, travel systems, feeding equipment all fall into the practical essentials category when it comes to infant purchases. However, as much as it is about the ‘must haves’, retailers really must continue to think about the ‘nice to haves’ too. When I visited the Baby Show earlier this year I was surprised by the lack of toys and gifts on display, so as we head to Kind Und Jugend I am intrigued to see what is going to be on offer for new parents and hopefully not just the latest practical product or system to hit the market. At Rainbow we pride ourselves on making memories and creating lifelong emotional connections through our products and this really isn’t to be underestimated. New parents are educated in the value of skin to skin contact with their newborn, so the importance of texture and feel for the youngest of our customers is most certainly at the forefront of our minds when creating our nursery collections. As vital as it is to have all the practical essentials for baby it is just as important for parents to be finding that special comforter or cuddly that they want their newborn to snuggle up with. These seemingly small decisions really do have the ability to create bonds that may last for many years and form parts of key childhood memories.

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Spotted with style English actress, Sarah Jayne Dunn who is perhaps best known for playing Mandy Richardson in Hollyoaks on and off since 1996, shared this stylish image on her Instagram page whilst enjoying a stay at the Royal Park Hotel in London following a day out with her son Stanley who was relaxing in his Hybrid by BabyStyle.

Web: www.babystyle.co.uk Pic credit: www.instagram.com/p/ BWk4mp1AIBJ/?taken-by=sarahjaynedun

Cara loves Bebecar

Star of Love Island and TOWIE, Cara De La Hoyde shared a video of her brand new Bebecar pram on Twitter. After falling in love with the Ip-Op Evolution in Magic Sparkle when she saw it at the Baby Show, Cara was thrilled to receive the pram and shared it with her 320,000 followers. Web: www.bebecar.co.uk

Cheeky Feature in Born in Chelsea Cheeky Rascals is thrilled to have spotted innovative brand, Korbell, on a prime-time television show. The modern and stylish Korbell Nappy Bin, distributed in the UK by Cheeky Rascals, was featured in the home of Alexandra Felstead and Joshua Patterson, in E4’s reality TV Show, Born in Chelsea. Web: www.cheekyrascals.co.uk

Daytime TV fame

Great excitement at The Gro Company HQ to see Phil and Hollie declare The Gro Anywhere Blind a good idea and great for dealing with bedtimes when early evening and morning sun are a problem. Giving the product a thumbs up as a top baby gadget on their recent segment on daytime TV classic This Morning.

Web: www.gro.co.uk

nursery matters JOHN BARKER

Barking Mad

Welcome John Barker of Pramland – Nursery Today’s new columnist. Here John introduces himself to you all and what you can expect to read on his regular feature within Nursery Today.

JOHN BARKER john@pramland.co.uk

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ello and welcome to my little corner of Nursery Today. Firstly I think I need to clarify that I’m not a journalist nor have I ever hoped to be. I am however someone that spends his time working in the nursery industry. There are days I wish I didn’t, but most of the time you will agree the life of a nursery store employee or owner is generally a pleasant one. For those of you lucky enough to never have met me I’m the short, round fellow waddling around Harrogate with the beard and tattoos. I’ve worked in the family business, Pramland for 10 years now. Our store is your typical independent store located on a bustling road leading into Hull’s city centre. Around us you’ll see the usual collection of boarded shop fronts and a plethora of charity shops, and right in the middle is us. The store opened in 1950 (despite the sign declaring 1960 – I blame the sign writers but I don’t think anyone believes me) and has seen three owners in its time. Let’s think about that for one minute, 1950 – many world changing events happened that year, the stand out news items for me have to be Arsenal winning the F.A. Cup against Liverpool and the launch of Eagle Comics – Welcome to the world Dan Dare and Captain Pugwash. 67 years later and how the world has changed, in fact, how the industry has changed. If we could travel back in time to 1950 to visit a mum to be we could make her head spin with the

The 10 ye ar s I’ve been in th e industry have been like a w hi rlw ind of ch an ge . I apprec iate th e fac t th at I’ve on ly sc ra tc he d th e su rf ac e but as a rel at ive ne w co mer I’m re gular ly floored by th e sp ee d of ch an ge . products we have now, baffle her with sheer choice and make her look at us in outright disgust at how lazy we have become with all our products of convenience. Change is inevitable and something we as an industry not only have to embrace but must embrace. The 10 years I’ve been in the industry have been like a whirlwind of change. I appreciate the fact that I’ve only scratched the surface but as a relative new comer I’m regularly floored by the speed of change. In my 10 years alone I’ve witnessed the rise of the internet, a very long ‘double dip’ recession, the death of traditional travel systems and the sudden, and let’s be honest, unexplained fashion of attaching bits of Chewbacca to your pram hood?

Products are one thing, colours are a whole new kettle of fish. A casual search on the internet will reveal some truly frightening fabrics from the 70’s, 80’s and 90’s. Gaudy colours and mismatched fabrics have given way over the years to fabrics that would be at home in any DFS advert. And then the world went grey. Grey everything. Let’s hope the current trend moves on soon and we can get a tasteful splash of colour back in our lives. With all this grey our shop floor is starting to look like a Buster Keaton movie set. So this brings me on to the future of this little article and the purpose for my ramblings. Over the coming months (or until the Nursery Today team decide I’ve bored you all to tears) I’ll be taking a look at the industry we choose to be part of. I’ll be taking a look at the ups and downs of selling prams and dealing with customers. How to make the most of social media, dealing with customers that feel you’ve set out to taint their little ones upbringing and dealing with suppliers that sometimes seem to be working against us. If my words do nothing else I hope they can go some way to reassuring you all you are not alone, these things happen to us all and we, as a body of people have a friendly shoulder to cry on when things go wrong. On the brighter side I’ll be sharing some of the thoughts and ideas on where our business is succeeding. So until next time, have a great month and I hope to see you soon. Phew, I made it and I managed not to crack any bad jokes!

20-22 October 2017

Olympia London

2-4 March 2018

ExCeL London

18-20 May 2018

NEC Birmingham

Book Yo Stand ur Now

Be part of the UK's leading parenting and pregnancy events Over 70,000 visitors per year 98% new visitors attend each show Over £39 million visitor spend at each show 97% of visitors buy at least one product while at the show

Find out how The Baby Show can beneﬁt your business:

russell.rule@clarionevents.com +44 (0) 207 384 8125 thebabyshow.co.uk

Ofﬁcial Charity

*Figures cover the last cycle of shows including The Baby Show ExCeL London, Olympia London and NEC Birmingham

Feature NIGEL PLESTED

The world turns quicker towards K&J... Written by: Nigel Plested o here we are at another Kind Und Jugend, and what a difference a year makes. In the duration, which has spanned the gap between my last offering to this valued publication, I have taken up a brand-new role, working within a worldwide team, in a wonderful business head quartered in a different continent. As one would imagine the resulting scenario can be somewhat disorientating. This is married with the fact that with any change comes a whole new set of creative, commercial, and category orientated challenges but without fail, the world keeps turning, the days come and go and the deadline looms large as we get ready for the pinnacle of our yearly routine. It’s a bit like Christmas, with a shared sense of excitement, repetition and reliance; a trade show which now dictates our global timetable with a metronomic quality. Just like Christmas, the speed at which K&J comes around seems to have a tangible, ever increasing momentum. Now, we could put that down to my ever-increasing middle-aged condition and a nostalgic sense of what used to be… when maybe the show was a little smaller and I was two decades younger but the truth is hopefully based in some of the wider challenges that we all face and the increased pace, which is undoubtedly changing the way our industry adapts; not just my diminishing age. In the first instance, I will put it down to the human condition and accelerated need for speed in everything we do. If there is one thing that has decreased, it is the time expectation of new product delivery and turnaround. In some categories of our industry, the design and development cycle has been enhanced by software developments, a stronger and more capable set of supply partners, 3D rapid prototyping and globally appointed teams who can work as the world turns. Therefore, the creative and realisation timeframe is indeed foreshortening and becoming ever more critical to both business and brand. Married to speed, is expectation. Innovation, as I have suggested in past articles, is a ‘push and pull’ relationship. The push is internally driven as we all work to better ourselves and compete with an ever more complex and varied range of businesses. At the same time our customers are ‘pulling’, and continuing to redefine their channels and their needs of those channels. Newness and

Nigel Plested is Global Product Director at Diono Tel: +44(0)1827 310 557 Email: dionouk@diono.com

nursery today

“ourIn some categories o f

in dustry, t h e des ig n an d deve lop ment c y b een en h an c e d b y c le h a s deve lop ments , a sts o ftw a re an d mo re c ap a b le ron g er s upp ly p a rtn er s , set o f r ap id p rototyp in g 3 D g lob a lly app o inte d an d w h o c an w o rk a ste a m s w o r ld tu rn s . t h e

”

relevance for a more sophisticated shopper are key, whether they are looking for products governed by price, or wonderful experiences which will define their parenthood and shape their experiences as a family. This is all set within a world of broader opportunity. We see established markets changing in terms of wholesale and retail dynamic, whilst establishing markets are establishing themselves faster than we can react. As a result, brands are developing their relevance in a wider set of territories, quite diverse from their own. This global swell is challenging brands to think in new or different ways, to re-interpret what, why, and for whom they choose to innovate, not based on ideas or function, features and or benefits, but cultural adaptation and localized need. Speed, expectation, and opportunity mean that we are working towards multiple K&J’s all at once and it has become the calendar event for brands around the world. It is ever present and stands as a critical milestone in a globally consolidating marketplace, where we get to share our endeavors and recalibrate our proposition, year on year. So, who’s coming to the next one? I’ve already booked my flights…

From the organisers of The Baby Show

18-19 Nov ExCeL London 2-3 Dec NEC Birmingham

Book Your Stand Now Russell.Rule@clarionevents.com

0207 384 8125

• Over 200 exhibitors • Over 20,000 visitors • Perfect opportunity to capture the Black Friday and Christmas shopping frenzy • A one-stop-shop for everything parents need for babies and toddlers up to 4 years of age • The show will be marketed to The Baby Show database, which sees over 70,000 parents per year Event Sponsors and Partners

Advertorial:

MAXI-COSI

Strolling ahead Introducing Maxi-Cosi’s innovative range of pushchairs suitable for every parent and a range of lifestyles. n award-winning brand, renownded the world over, Maxi-Cosi understands the needs of modern parents. Delivering some of the highest car seat safety levels and testing above industry standards is all in a day’s work for any one of Maxi-Cosi’s innovative products. Alongside car seats; did you know, Maxi-Cosi’s new and diverse range of pushchairs are tested 15,000 times on pavements, which is 5,000 times more than standard? The brakes are tested seven times more than regulations and pushchairs are put through their paces in 1,500 folding cycles, compared to the obligatory 200. That’s some rigorous testing! Maxi-Cosi constantly challenges the industry standard and offers smart mobility solutions making family moments, ones to treasure.

Oria Carrycot

A baby’s sleep is precious and the Oria carrycot will give them the comfort they need during travel. Wide and spacious with an ergonomic mattress ensuring a sound sleep, the convenient 2-click system allows parents to attach the light carrycot to the pushchair frame smoothly and easily. Whatever the weather, baby will be protected from the elements by the boot cover and extendable all-weather canopy.

Dana For2: Double without the trouble

Nova

Nova: Folds into your life

Launched in July, the suitably stylish and premium Nova quite literally folds into parents lives. Its unique hands-free fold, (even when the seat unit is attached) allows parents to continue on their journey in seconds. Four large, shock-absorbing, punctureproof and lockable swivel wheels ensure a smooth ride over any terrain. The supremely padded, ergonomic seat means baby will stay snug and cosy during every family adventure whether in parent or world-facing mode. Nova is a complete, from-birth mobility solution when used with any Maxi-Cosi car seats and the Oria carrycot, which forms a stylish pram.

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Oria Carrycot

Suitable from birth up to (approximately) 3.5 years old, parents with twins or close-in-age siblings have the freedom to explore the world around them with this convenient and easily manoeuvrable pushchair. Living up to its tag line, ‘Double without the Trouble, the Dana For2 moves seamlessly through narrow places, perfect for a spot of shopping or negotiating tricky trails. Due to its compact fold, it fits in family saloons and takes up very little room when folded away. Convert the Dana For2 into the perfect travel system for twins with two Maxi-Cosi baby car seats, so they can remain asleep and snug when being transported from car to pushchair. If parents fancy a stroll round the neighbourhood without the car, the forward-facing seats have a three position recline including a fully lie-flat position providing a comfortable ride for sleeping children from Dana For2 newborn to toddler.

M ax i- C os i “ constant

Stella: Will take you anywhere

Taking parents and their children anywhere they wish to go, the Stella follows every families unique rhythm, style and habits in the city or in the countryside. This pushchair was designed to be perfectly versatile for all the journeys to come, starting at birth. With its slimline frame of just

ly ch allen ges th e in dustry stan da rd an d offer s sm art mob ility so luti on s m ak in g fa m ily moments , on es to trea su re . ” 55cm (width) and its large, all-terrain shock-absorbing tyres, the Stella will easily overcome any obstacle with the smoothest ride. The seat unit provides both parents and their child with a flexible seating solution offering both rearward and forward-facing modes, as well as a comfortable lie-flat position. The Stella is all about flexibility in configuration and can be used from birth or as part of a 3-in-1 travel system with the Maxi-Cosi Foldable Carrycot and baby car seats.

Good to know:

All Maxi-Cosi pushchairs, carrycots and car seats benefit from lifetime warranty if the product is registered within the three months after purchase. For more information about Maxi-Cosi products, please contact Customer Care on 01284 413141. Web: www.maxi-cosi.co.uk

Adorra

Adorra: Part of the family

Arriving soon; a new addition to the Maxi-Cosi family, Adorra is ideal for family trips. Convenient for parents with its huge shopping basket, baby will sit comfortably in the large seat with extra padded inlay. The ideal 3-in-1 travel system from birth until 3.5 years old, memory buttons allow parents to quickly and easily click any Maxi-Cosi carrycot or baby car seat onto the pushchair. The extendable sun canopy with peek-a-boo window lets baby stay protected whatever the weather and the reversible seat can be reclined fully so sleepy babies will not be disturbed. Luxurious fabrics and leather-look details give this stroller the ‘wow’ factor and its one-hand fold means it’s practical too.

Kind Und Jugend Head to Hall 4.1, Stand A020 to see more of Maxi-Cosi’s exciting 2018 collection. They look forward to seeing you there!

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retail

WHITES FARM BABY BARN

A bit of all white Nursery Today questions Sara Hubbard, Owner, Whites Farm Baby Barn in Colchester. As a growing family business, we delve deeper to find out what has been the driving force behind their success. When did you first open your doors? The store first opened in 1993 and originally was part of the Nippers franchise.

What was the inspiration behind your store?

The inspiration was rural farm space being used in new ways, and in the case of the Nippers Franchise, nursery retail outlets. When we bought the business in 2008, our vision was to have a family run business providing amazing service and beautiful products. We wanted our store to reflect a more old-fashioned approach to customer service, where face-to-face interaction takes priority. Coming from a large extended family, and with five children (and now two grandchildren) I understand the emotional importance of preparing for this time in your life, and feel privileged to share this special experience with our customers. It truly is a family affair here, with my two younger daughters working with me in the store, my husband on hand behind the scenes, and my stepdaughter and two grandsons as chief product testers. Our customers often comment on the relaxed and friendly environment in the store, and I strongly believe it is down to us working together as one big happy (literally) family!

How did you choose your location?

I didn’t, it chose me! In 1998 after the birth of my second child, my son, I was looking for part time work and stumbled across this little gem in a beautiful countryside setting. Who knew that 20 years later the business would be mine and going from strength to strength!

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“ Our s supp li er un derstand th at every business is d ifferent an d w ork closely w it h us to ta ilo r th ei r supp ort to m ake su re w e do th e best w e can w it h th ei r p ro duct . ”

W Would you consider yourselves as a one stop shop for all a things nursery? th Y we would; we try and offer something Yes in every department, whether its prams, fu furniture or gifts and toys. It can be hard to compete c with online sellers, as being a smaller sm independent we cannot hold as many m products to show our customers. We d feel however that everything a parent do c could need is well represented in our store and a we are always on the lookout for new and a unique products.

H How important are brands to your business and why? y

B Brands are very important to us here. With the massive increase in international W marketing campaigns and the use of social media to launch new brands and products, customers are more aware of what there is on offer and often come to us specifically for a certain brand. We love to work with brands that hold the same sa values we do; quality products and customer driven service.

Do you have a particular product range that performs well for you at present?

At the moment the Joolz Day2 is absolutely flying! With the introduction of beautiful new colours and improved features, it has sent sales through the roof. Every Joolz enquiry ends in a sale!

And what about a ‘must have’ by mums - are you experiencing anything at present?

Every customer who comes in looking at infant carriers mentions how their friends, relatives etc. has told them they 100% need an isofix base. Most new parents are buying

into modular systems that grow with their child and we are seeing seat belt fitting becoming much less popular.

How do you keep abreast of current nursery trends? Have you noticed anything in particular?

We check in on social media such as Instagram and Facebook every single day, and often observe what new mums seem to be talking the most about. As well as this, having two young grandsons, my stepdaughter and her friends are always informing us of the next big thing. We are noticing that customers are wanting a consistent colour palette across every purchase, matching pushchairs to interiors and so on. Grey is a huge trend for us in every department!

We work in a very emotive industry, how do you manager your customer service?

We listen. We keep our customers updated on the progress of their orders and take time to get to know them and their lifestyle, in order to recommend the best possible product to suit them and their needs. We also offer one–to-one consultation appointments, where customers can book one of our members of staff for as long as they need to go over everything baby related.

Do your current suppliers offer you sufficient support or is there anything further they could do for you? We feel we have a brilliant relationship with all of our suppliers and account managers and feel supported in everything we do.

INTRODUCING THE

LINEN COLLECTION Our suppliers understand that every business is different and work closely with us to tailor their support to make sure we do the best we can with their product.

How does your website operate, do you currently sell online or have plans to in the future?

We have just revamped our website to give it a fresh, streamlined appearance, but have no plans to sell online. We believe that with such big purchases, you need to see and feel the products in front of you, not buy through a computer screen.

How important is social media to you and what benefits does this bring?

Facebook is our biggest form of advertising and customers use this on a daily basis to contact us with enquiries. We also use Instagram and Twitter and have found that with a growing generation of young parents this is definitely the way forward. Most people now get their information through social media

channels We also like to use our social channels. media to share interesting articles, new products and super cute photos of our growing family, which our customers love; making them feel like they’re part of the family.

Do you attend trade shows? If so, why are these important to your business?

We do, we are attending the Cologne trade show this September. We believe it is always important to keep an eye out for new and exciting products, but it also gives us a chance to look at suppliers we deal with and refresh our memories of their full range.

And finally to the future are there any exciting plans that you would like to share with us?

Yes! Next year we are finally having a well-deserved holiday, to watch our youngest son play ‘soccer’ at college in America. But on the shop front, we are hoping to open a second store within Colchester and grow our little family business even more. With all the children we have, I’m sure we’ll have no trouble finding staff !

Call our sales team on

01454 326 555

theredkitebabycoltd redkitebaby Check out our website redkitebaby.co.uk

nursery today

talking shop With the focus on Kind Und Jugend we speak to independent retailers to find out what their thoughts are on the 2017 event.

Emma Charlesworth

BABY BIRDS

How far in advance do you plan your visit to K&J? As soon as I can - I always stay in the same accommodation so I re-book when the dates are released. Flights are also cheaper the earlier you book. Quite often the accommodation gets fully booked as it’s such a busy city. What is the main reason you feel that UK independents should attend? Sadly nowadays it’s the only place where the big brands are in one place. Few of them attend Harrogate so it’s essential. Do you have a specific product category this year that you will be focussing on? No I look out for new trends and new colours coming through. I look to see if anything exciting is coming to the UK. Do you feel this is a good exhibition to spot upcoming trends? It’s the best way. It’s a showcase for what is coming both to the UK and overseas. Are you interested in products that have won or been nominated in the Innovation Awards? Yes absolutely - it’s a great way for brands to be highlighted if they have a good product. K&J is huge and you can easily miss great innovation. The Innovation Awards spotlight those products.

Brendan Terry

BABYCARE INTERNATIONAL

What is the main reason you feel that UK independents should attend? The great thing about the Cologne show is that nearly every manufacturer of nursery products are present at this show. Many stands you can just walk on to without an appointment. Any new or innovative products will be on show at K&J. You get to see the complete collection of each company and you will get expert demonstrations too and tips on presenting the products in your own shop. Plus unlike trade shows at home there is not the same pressure to place an order. One can look, touch and enquire and move on to the next stand. Every year that I have gone to the trade show, I have always found something new to try. Nursery products do keep evolving so it’s important to be up to date on all the latest products and trends. Do you have a specific product category this year that you will be focussing on? I will be looking for more car seats, as that is still a growing category in our shop, sleep accessories like the Candide range are great to see as they have new innovative products every year on show. I will also look for more pick me up lines too. Do you feel this is a good exhibition to spot upcoming trends? Yes I do. I think anything new will be shown at cologne. Remember - it attracts buyers from all around the world and most companies that I work with such as Nania, Candide and Thermobaby will be launching new products at the show. Are you interested in products that have won or been nominated in the Innovation Awards? I always have a look to see what has won or been nominated. Sometimes I think wow what a great new product and then other products I’m baffled as to why they won, but that’s just my personal opinion.

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Derek Bavaird

JJAN STEWART PRAMS

H How far in advance do you plan your visit to K&J? pl Cologne is almost upon us once C more although it doesn’t seem like a m year since we returned. Jan and I have learned from previous visits that it is wise to book the next year’s trip early, on or around the turn of the year if possible otherwise the hotel prices can be scary. What is the main reason you feel that UK independents should attend? I think this will be our 16th trip to Cologne and definitely not one to be missed, anyone that is serious about their business needs to make the effort and attend what is not only a fantastic exhibition, but also an amazing city to visit. We stay on for a whole week to also enjoy the city. What advice can you offer other independents who attend? Of course there will be the usual mind boggling array of exhibitors but other than a passing glance

during your walk round one can pretty much ignore about 70% of what is on offer. This of course will leave more time to get around the exhibitors that will be making a significant difference to your business during the coming year and of course out of respect it is always good to make appointments, plan in advance and enjoy their generous hospitality. Do you feel the show offers products that demonstrate innovation? Innovation is of course important but we usually find that it comes from existing stalwart exhibitors as opposed to pop up businesses. These pop up ideas never seem to take off and their only certainty is that they will fill your stockroom and drain your bank account, so best, I think, to wait and see what the big players come up with. Jan and I are very much looking forward once again to meeting our business peers, most of which, I have to say, have now become old friends.

Louise Weaver

KIDDIELAND STORE

How far in advance do you plan your visit to K&J? We normally plan our visit just after Harrogate although this year we only booked quite recently! What is the main reason you feel that UK independents should attend? I think the main reason for the independents to attend is to be on point with the new products/colours. Going to K&J gives you the opportunity to have the newest lines on the shop floor as early as possible. Do you have a specific product category this year that you will be focussing on? Wheeled goods will definitely be our main focus again this year, furniture and bedding are also a must for us. Do you feel this is a good exhibition to spot upcoming trends? Yes. I think to really find new ideas and trends you have to attend. Having the opportunity to see the products in action all at the venue makes it much easier to choose which products are best for your store. Are you interested in products that have won or been nominated in the Innovation Awards? Yes to a degree. We like to keep up with modern and innovative products, but also have a large customer base that want to stick with the more ‘traditional’ lines.

BABYLICIOUS

Ian Davidson

How far in advance do you plan your visit to K&J? We ensure that we have an apartment booked on an annual rolling basis, so we know that is always sorted prior to us leaving, with our flights sorted in December/January - we like to ensure we are well prepared. What is the main reason you feel that UK independents should attend? I love both Kind Und Jugend and the city of Cologne. I always feel as though I’m welcome and it makes me feel as though I’ve arrived at my ‘other home’ away from Liverpool. For independents from the UK, K&J is a great way for get a first look at what is coming and the show deals are superb.

Washable 100% Natural

Do you have a specific product category this year that you will be focussing on? Normally yes, but this year I am an open book as I have all categories covered. I’m looking for a new special gem or two to compliment what I already have. That said though, I would like to find a nice Christmas range, so will be keeping my eyes open! Do you feel this is a good exhibition to spot upcoming trends? Definitely! You can always see what’s going to be a hit coming through, although over the years there have also been a few misses too! I hope the up and coming mint colourways comes through in a big way as we have seen some lovely hints from car seat companies and in some strollers too. Let’s hope Mint is the new Grey! The prints are on the catwalk in a big away so hopefully this will also come through into bedding and perhaps some of the cheaper strollers. It’s all very well doing good accessories in packs in the top end, but the middle end needs to step up its game. Anyone can make a grey melange fabric, but in my mind it’s becoming boring! Are you interested in products that have won or been nominated in the Innovation Awards? Yes, I am interested in award winning products. Most of the ranges that I stock have won something or another and the European awards are a lot more about the product, not just the end consumer vote.

The original New Zealand natural lambskin comforter for stroller, carseats, and cots.

Insist on

by Bowron.

Visit www.bowron.com or phone 0800 212 198

Andrew Hammond

123ABC UK LTD

How far in advance do you plan your visit to K&J? We always book our accommodation one year in advance and flights around six months before the show and d allll our appointments are usually in the diary around 4-6 weeks before we go. We do leave one afternoon free for any late meetings which always happens. What is the main reason you feel that UK independents should attend? The show is quiet overwhelming in size but a great information gatherer for both independents and suppliers to gauge what the trade plan on launching onto the UK high street in the coming year. Where else can you now see almost all brands in just a few days. Do you have a specific product category this year that you will be focussing on? We try and go with an open mind most years but with wheels and furniture still giving us great year on year growth figures for all three stores we will continue to focus on these groups. Do you feel this is a good exhibition to spot upcoming trends? Not easy to spot trends at cologne as a lot of the stands are “closed stands” so it makes it very hard to trend spot and as most of the product never makes it to our shores it is not something we go looking for. Are you interested in products that have won or been nominated in the Innovation Awards? We like to be aware of products that have won an Innovation Award but this would not sway our decision to stock a new product that had not been nominated or won.

Patented award-winning mosquito proof travel-cot and tepee LIGHTWEIGHT . WASHABLE . LOW ZIPPED DOOR . REUSEABLE www.babyhubshop.com NEW PRODUCTS COMING SOON Trade enquiries to Elliot@bebelephant.com

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Cover Story: DIONO

Double digit growth for Diono Exciting times ahead for Diono and new families with a major investment in New Product Development iono, one of the market leading brands for travel accessories, is investing to grow further and stretch into new categories with the appointment of a new global Product Commercialisation Team. Already present in the car seat market with multi award winning products and following the acquisition of baby wearing brand, We Made Me, Diono are expanding into all areas of travel to offer parents solutions that are created for real life, engineered for safety and built to last. On sale in more than 50 countries and reporting double digit growth for over 10 years, Diono is now investing significantly to enhance their NPD and commercial

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management. This major investment iss headed by Global Product Director, Nigel Plested. From April 2017, Nigel has joined Diono to lead a global team m based across three continents, incorporating designers, new product developers and a category management nt team. Diono recognise the competiveness of today’s market and the global shift in innovation thresholds so have created this world class team made up of true experience, passion and ability to reflect the existing pedigree and enthusiasm found throughout the business. This worldwide team will shape new ideas to inspire safety and

“ O n sa le in mo re

ssmiles across the g globe. Nigel joins Diono aafter many years of oowning and managing hi his own design and de development co consultancy, Narrative Stu Studio, with a client bas base spread across key nur nursery brands as well as toys t and homeware. Thi This followed a period wor working at board level in a str strategic and creative capa capacity as Design Dire Director for Mamas and Papas and prior to this Papa he lled NPD for two £bi £billion businesses incl including the leading UK supermarket chain. He also writes magazines and has publically represented the parenting industry in programmes such as the Jeremy Vine show on BBC Radio 2. Alongside the Seattle HQ and offices in Shanghai and Tamworth, two new global design studios will enhance and complement the existing structure. One specialising in textile design and fashion sat in the heart of Manchester’s former textile district as well as a global product design studio in the bustling and creatively vibrant East End of London - within striking distance of Shoreditch, the West End and the City. This new team heralds a new chapter for Diono which will set the growth path over the next 5 years and beyond. In combination with the addition of We Made Me to the product portfolio, Diono now engages with a wider range of parents, offering products for Mums and Dads who look for both practical and emotional solutions. It is a truly exciting time to be part of the brand with a shift in the market positioning and a schedule of continuous product development already planned. For parents this starts with the launch of

t h an 50 countries an d rep o rt in g doub le d ig it gro w t h fo r o ver 10 y ea r s, D ion o is n o w in vest in g sign ific antly to en h an ce t h ei r N P D an d co m mer ci a l m an ag ement . ”

“

I am truly excited to join the Diono brand and business. It Nigel Plested is such an ambitious, successful and integrated business and to play my part in such a well-established global family and team makes me excited for what we can achieve.

”

quantum, Diono’s first travel system, soon to be followed by a collection of strollers from super-lite to all in one designs, plus carriers, car seats and accessories. Get in touch with the team for more information 01827 310557 dionouk@diono.com uk.diono.com

Sam Cheetham

Szymon Klos

Juliette Caldwell

Bret Hagen

Meet the team The new Diono Product Commercialization Team brings over 200 years’ global, class leading knowledge and experience to the Diono Brand. Additional key leaders are: • Sam Cheetham, Global Category Manager. Sam joins with many years’ experience working across various juvenile brands and brings global experience to develop the most commercially viable strategies. • Szymon Klos, Head of Design – Product. Szymon has a background in accessible luxury brands and brings a great knowledge of materials, finishes and detailing as well as brand awareness. • Juliette Caldwell, Head of Design – Textile. Juliette provides substantial juvenile and automotive interior experience across many aspirational brands and brings huge knowledge of developing class leading soft good designs. • Bret Hagen, Head of Product Development. Bret brings experience from a wide range of industries and has great knowledge of working with Asia OEM products and factories to deliver timely NPD. • Anthony Yuen, Head of Product Development Asia. Anthony has excellent juvenile brand awareness having worked for various companies and also brings valuable knowledge from the toy industry.

Anthony Yuen

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profile: LITTLE TREE

Get fruity little tree’s fresh, fruity toothpaste range ensures good dental care for little ones atural baby products range, little tree, has made it easier than ever for parents to care for their little one’s teeth thanks to its collection of natural toothpastes. According to Public Health England, more than 160,000 five-year-olds in the UK suffer from tooth decay*, so establishing a good dental care routine from a young age is essential for parents. The little tree toothpastes available in a selection of fruit flavours – melon, orange, grape, apple and strawberry – and are formulated with European

blueberry leaf extract, vitamin C, vitamin E and other natural ingredients. The products feature natural calcium and are free from fluoride and preservatives. Available in formulations suitable for children aged over six months old, the little tree toothpastes make oral hygiene a happy experience for both babies and parents. To stock little tree products please contact sales@littletree-naturally.com. Web: www.littletree-naturally.com. *Source: Public Health England, May 2016

profile: THE PLUSH COMPANY

Now everyone can travel First Class The approved luxury leather children’s car booster seat. reated by one of the leading UK designers, The PLUSH TUSH is handmade by expert craftsmen using sumptuous premium leather hides and is Vehicle Certification Agency approved under Regulation ECE R44/04. The Tush range is designed for children 125-150cm in height, 22-36kgs in weight making it the perfect purchase for children age six and above. Available in Plush’s signature natural leather choices of either perforated or smooth premium Oxford Nappa leather or soft grained Dakota leather. Each seat is double stitched with smooth alcantara bases to match existing leather interiors. Stay stylish and safe with one of the Tush iconic styles. Bringing quality, comfort and style to a child’s car seat. PLUSH TUSH is designed to fit perfectly into SUV’s such as LandRover and saloon cars such as a BMW but cleverly fits perfectly in a bucket seat such as a Porsche 911 or Maserati.

Tel: 01200 424332 Email: sales@theplushcompany.com Web: www.theplushcompany.com

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World's Largest Trade Fair for Child, Baby and Maternity Products & Services

25-27 July 2018 Shanghai Âˇ China

*2018 forecast

Scan the QR code to learn more! or contact us at cbmexpo@cbmexpo.com

CBME.indd 1

17/08/2017 12:35

focus TRAVEL SYSTEMS Image courtesy of Dorel

What a way to travel Travel Systems are an ideal solution for many news parents, but it can be a mine field out there. We speak to those in the know to find out more. s an item that is heavily researched, travel systems aren’t just about selecting a brand and buying anymore. These systems have notably become more sophisticated as time moves on. Although these are viewed as good value for money, now with the use of adaptors that can be purchased, the car seat bought may not necessarily be the same as the travel system brand. Retailers are noticing this and with the ever pinching household budget are finding ways to work a solution that still delivers a level of margin. Gary Watts (independent retailer WH Watts) told us: “I think customers are starting to find things rather expensive after the price hikes of the last six months or so. “However, most people do purchase their pram as a travel system. We now price everything in store as a car seat package as it makes it possible to offer the customer a good deal whilst still maintaining a decent margin.” Andrew Hammond (independent retailer 123ABC UK Ltd) thinks that although they may begin with looking for a complete system compared to a mix and match solution, after seeing what is available by way of demonstration in store, this can change. “Our customers don’t necessarily come in looking for this type of option, but when they are shown products that are mix and match they never seem to have any issues with it.” This is a heavily researched category and the use of search engine tools, online blogs and reviews are reflecting this. Gary has experienced this first hand. “Customers are definitely doing more research prior

Customer s are “ de fin ite ly do in g more

resea rc h prio r to th eir vi sit to ou r store an d fro m my perspect ive at th e moment noth in g is more resea rc he d th an th e pr a m .

”

Gary Watts

nursery today

to their visit to our store and from my perspective at the moment nothing is more researched than the pram.” Our FanFinders survey would agree, with more than 88% of those surveyed stating that they conducted research prior to purchase. Nikki Bhogal (Head of Marketing, Dorel) feels that this is an emotive purchase. “We tend to find that a car seat is a more rational purchase whereas a pushchair is a more emotional purchase. The legislation requirements and different fitting options with car seats means that a lot of research is done in advance of purchase.” What role do brands play in this sector? Andrew feels that this is a brand dominated sector, as in all products in the wheeled goods category. We asked Nikki for her thoughts. “There are some clearly successful brands however smaller, more niche brands with different designs have been entering the market more recently.” Gary agrees and told us: “Almost all consumers are brand led in this product sector, although elsewhere in the market place I have noticed a scary amount of cheap products being pushed around the streets which are obviously purchased on line and almost certainly do not, and will not, comply with UK standards.” We asked Andrew how important is product demonstration to his customers? “Product demonstration is the biggest advantage we have over online retailers to show the customer the quality and functionality of the product and get them excited about their chosen travel system. “Within the brands we work with the training they offer on existing and new products is excellent and all our staff are very knowledgeable and show great willingness to continuously learn and work with the products, which usually finishes in a great end result.” There is a clear advantage of being able to demonstrate this type of product instore. “I think product demonstrations are extremely important to both ourselves and to the customer.” Says Gary. “A good instore demonstration can help make a decision, gives our customers a greater understanding of the product and more importantly helps prevent issues with the product once the customer has started using it.” We can clearly see the importance of a good product demonstration for consumers from the FanFinders survey, with nearly 74% saying that this

was of importance to them to assist them in their final decision. Take a look at the following pages, where you will find products that are currently available to order.

The survey says… Nursery market specialists FanFinders surveyed 2000 consumers via their online platform Your Baby Club focussing on travel systems. Here’s the results. When buying a Travel System were brands important to you?

Yes: No:

1030 (51.5%) 970 (48.5%)

Did you opt for a system that you could select a different brand of car seat by using adaptors?

Yes: No:

1143 (57.2%) 857 (42.8%)

Was style as important as function to you?

Yes: No:

1366 (68.3%) 634 (31.7%)

Did you research Travel Systems prior to purchase?

Yes: No:

1764 (88.2%) 236 (11.8%)

Was product demonstration important to you?

Yes: No:

1479 (73.9%) 521 (26.1%)

Did you make this purchase online or in store?

Online: 827 (41.4%) In store: 1173 (58.6%) Do you view a Travel System as good value for money?

Yes: No:

1798 (89.9%) 202 (10.1%)

Distinctive collection

The distinctive collection of pushchairs from Dutch brand, Mima, are truly unique, luxurious and modern. Perfectly combining luxury with functionality, the smart and futurisitic inspired pushchairs are easy to manoeuvre, lightweight and ble assem and compact. Offering bespoke packages, customised designs and unique customer service, Mima is like no other brand on the market, so it really comes as no surprise to see it is a hit with celebrities nationwide. Tel: 01730 895761 Web: www.cheekyrascals.co.uk

Attention to detail For Bebecar, the priority is always the comfort and safety of the baby, and this attention can be seen in the features of their travel systems. Bebecar prams include a carrycot with reclining backrest, and an ultra-padded pushchair seat - also suitable from birth. The The Easymaxi Group 0+ car seat features side impact protection in the head wing and hip areas, and can be installed in the car using seatbelts or an ISOFIX base. All three seat units can be fitted easily and securely on the chassis to forward- or rear-face, without adaptors. Bebecar pushchairs are made in Europe.

Tel: 01692 408801 Web: www.bebecar.co.uk

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focus TRAVEL SYSTEMS

Stroll without compromise

The Hybrid is a stroller without compromise, one chassis offering three stroller options with clever and simple axle changes allowing parents to adapt the chassis to suit them, perfectly. As a single stroller it is compact and user friendly, in City mode it uses the smaller rear wheels and narrower axle making it perfect for the hustle and bustle of city life while in Edge mode the larger rear wheels on a wider axle are added offering more flexibility and the ability to quickly add an additional seat unit or carrycot to become a supremely stylish tandem. Suitable as a travel system the Hybrid can be teamed up with a range of leading infant carriers, including the Maxi-Cosi Pebble and Cabriofix, the Kiddy Evo Luna i-Size and BeSafe. Other features of the Hybrid include lockable quick release wheels, a very easy compact fold, height adjustable handle, an adjustable footrest, built in insect nets, a reversible seat frame, PU puncture resistant tyres, one pull harness and an extendable shopping basket. Web: www.hybridstroller.com

Master multitasker! The new Chrome DLX is a master multi-tasker that combines all the best features available in a multi-mode pushchair. It now comes with matching hood, seat fabrics and footmuff. With a parent or forward facing seat unit included, options to add the iGemm and i-Level i-Size infant car seats or Chrome DLX carrycot, it offers total versatility for parents leading a busy lifestyle. It features an instant gravity fold that is easily activated with or without the seat attached and in either direction, it ensures ease of use in every mode. The modern floating chassis with clean tailored lines creates a sophisticated and streamlined look and the fully reclining, cocoon-shape seat is perfect for sleeping newborns facing parent or facing the world. Loaded with parent must-have features including a single-step scuff-free brake, all-wheel suspension, plus a large, integrated shopping basket. Chrome DLX comes in four stylish shades, with matching carrycots available separately. Tel: 01889 808 900 Email: uksales@joiebaby.com Web: www.uk.joiebaby.com

Bit of style Chicco StyleGo is the narrowest book-folding travel system on the market. At only 50cm wide, it fits easily into small spaces, making it very useful when travelling. Housing a wheel-locking system, 3-position adjustable handle, and front and rear suspensions, Chicco StyleGo is designed with maximum practicality in mind. Suitable for children from birth, thanks to its reversible seat, the stroller also provides an adjustable leg rest to accommodate a child’s growth. Light, easy to handle and with a very smooth drive, Chicco StyleGo is ideal for parents on the move. Web: www.chicco.co.uk

Scouting ut k Scout is proving a popular abo el he ed, Boo ombining

The 3-w portfolio. C e Peg Perego gy, the Book addition to th road technolo f of ith w s ay w try living. The stylish colour ban and coun ur r fo Drive t ec rf and the Easy Scout is pe le handlebar, ab st s ju on si ad e en ec sp one-pi gs and su to 12 ball bearin rt g fo in ef us ss le em d st Sy rability an uv oe an ed. m nd 0° ha lded one provides 36 assis can be fo ch s e le th ab lst en hi w em push, atic syst op ademark G-M (P tr s ’s nt go ne re po Pe m g Pe ar co t of all modul easy attachmen Elite or Navetta Pop Up etta Up Seat, Nav io SL). This e Primo Viagg th d ping an t co ry Car a roomy shop s also includes off-road chassi basket. o.co.uk eg

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nursery today

The countdown commences an out of this world design

Exclusive to Independent Boutiques comes from Cosatto. Shoot for the stars with Grey Megastar, the Special Edition pattern thatâ&#x20AC;&#x2122;s sending the beloved Giggle 2 flying into space. Sold at independent stores only, Grey Megastar Giggle 2 contains all the kit babies need for take off. The duo directional seat unit with 4-position recline enables babies to be comfortable forward and rear-facing. With an adjustable handle height, easy release buttons for mode changes, spacious storage basket and compact fold; the Giggle 2 is ultra-convenient for parents too. Be the star maker and give them the world on wheels. Tel: 01204863178 Email: chris.rigby@cosatto.com

An open Book The Book modular system from Peg Perego, has been extremely well received by the UK Market. The main qualities that appeal to new parents are the premium fabrics and finer details. Consumers like the fact that the chassis can be folded one handed, how flexible the system is as well as how easy it is to use. The Book 51 S chassis, has been shortlisted in consumer awards across the board, with its innovative Navetta Pop Up carrycot that folds on the chassis being perceived as a true innovation for growing families with limited storage space at home. Available in five stylish colourways. Web: www.pegperego.co.uk

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focus TRAVEL SYSTEMS

Comfort to the max e than just award-winning car seats,

Maxi-Cosi offers mor e for all of life’s like the new range of pushchairs mad adventures. yles, it’s easy to Suitable for parents with different lifest reflects that m syste l put together an eye-catching trave . style l idua indiv and their unique personality ycot can be Every Maxi-Cosi baby car seat and carr For a y. easil clipped onto every stroller quickly and Nova. the se choo , tical prac pushchair both trendy and folding e s-fre hand ue uniq as such res Packed full of featu s it into turn ycot carr and all-terrain wheels, the new Oria a head turning pram. fabrics inspired by Discover vibrant colours and tactile be a modern parent the latest trends and what it means to when exploring the collection. Web: www.maxi-cosi.co.uk

Winning combination With its three level adjustable suspension, a full lie back, memory foam seat unit, height adjustable handle, UPF 50+ protection and group 0+ infant car seat, the ABC Design Pepper was the obvious choice for Best Travel System Gold in the M&B Awards 2017. Add to this an optional from birth carrycot and isofix car seat base and you truly have a winning combination which boasts the exceptional ABC Design quality, features and design we have come to respect. From home to car to stroller, the Pepper offers everything parents could poosibly need in a travel system. Tel: 01652 641491 Web: www.obaby.co.uk/abcdesign

Push me Red Kite Baby have just introduced a smart new addition to their award winning range of travel systems, the new Push Me Fusion Galaxy is an out of the world eye catcher and will soon be the talk of the town! Stylish gloss finish white frame with smart black seat and carry cot , the package includes a new born car seat, 2 in 1 stroller / carry cot, front apron for cooler weather and raincover to fit over both stroller and carry cot options. A Gold winner for the last two years in the Made for Mums annual awards, the Push Me Fusion range includes the high in demand grey platinum colourway and the trendy Navy Denim colour option. Web: www.redkitebaby.com

nursery today

Add a bit off zeal

Whether your customers want a suitable from birth stroller, the added comfort of a carrycot or the versatility of a travel system, the Zeal stroller effortlessly grows with baby and along with the variety of colour options available, is designed to suit any parent’s needs. The lightweight aluminium chassis accommodates the matching group 0+ car seat with minimal effort. Having an extra wide, four position, full lie back seat unit means baby will be safe and comfortable from birth, surrounded by extra supportive memory foam and padding. Add to this a matching soft carrycot, fleece footmuff, changing bag, reversible padded head hugger/harness pads, large shopping basket and lockable front swivel wheels and you have a great value travel system perfect for whatever life throws your way. Tel: 01652 641491 Web: www.obaby.co.uk

Innovation ationller is inspired by parents to meet every nomin um multi-mode stro The new Quant us features have earnt The multitude of fabulo y. wa ry eve in ds nee day Jugend Innovation in the prestigious Kind und Quantum a nomination Awards 2017. provides a lie flat antum 3-in-1 smart seat Super easy to use, the Qu ts to a toddler bassinet and then conver also included are rs pto ada t seat. Car sea travel system to turn Quantum into a rld and parent wo and each mode offers six ing vid pro facing options, al! tot in ns atio configur 22kg, With an XL seat tested to for opy can ow -fl air super large 4-tier handle, n itio pos six ge, era cov complete s-free one-hand fold, unique fus e basket and rag sto one-step brake, XL ed, what lud inc es ori ess loads of acc more could a parent want! Tel: 01827 310 557 om Web: www.uk.diono.c

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14 - 17 September

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One range, all teething stages covered See us in Hall 4.1 Stand B049 One Range, All Teething Stages Covered Hard cover K&J.indd 1

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The call of Cologne Kind Und Jugend, 14th-19th September 2017 t’s that time of year where we will all gather again at one of the world’s largest trade fair platforms in the nursery industry. Kind Und Jugend is notably an international fair and one of the largest when it comes down to the baby and children’s outfitting sector. If you are serious about your business and you are looking to browse thousands of new products and spot upcoming trends as they emerge, then Kind Und Jugend is for you! Louise Weaver (Kiddieland Store) is one such visitor who will definitely be in attendance. “The main reason for the independents to attend is to be on point with the new products/colours. Going to K&J gives you the opportunity to have the newest lines on the shop floor as early as possible.” We spoke to a regular exhibitor, Diono, to ask why Kind Und Jugend is an important exhibition in their yearly show calendar? Jo Ebdon-Muir (Head of Marketing & Product) told us: “We really enjoy Kind Und Jugend. Every year it seems to be growing with more visitors. We’ve found increasing numbers of retailers from the US are now travelling to Cologne, as well as those from Europe and Asia so it gives us a great opportunity to inspire people with the brand. “The show enables us to meet all our distribution partners in a short period of time and showcase the upcoming ranges in the best possible way. This is particularly exciting this year as we have taken on the We Made Me baby wearing brand and are also showing a number of new Diono categories. Plus being nominated for an innovation award means we have high hopes for the show.” Independent retailer Derek Bavaird (Jan Stewart Prams) has been visiting the show for numerous years and understands the advantages of making the trip to Cologne. “This will be our 16th trip to Cologne and definitely not one to be missed. Anyone that is serious about their business needs to make the effort and attend what is not only a fantastic exhibition but also an amazing city to visit.” Opening their doors on the 14th September, this four day event is set to surpass all expectations. Nearly all of the industry players are represented at this trade fair and they will present their new products and further developments from the children’s furniture, safety seats, textile equipment,

prams, hygiene items and toys sectors to trade visitors. Last year the show experienced more than 22,000 visitors, which broke all previous records and was home to more than 1,200 exhibitors from around 50 countries. With the addition of the new hall, it is expected that this will be beaten this year. Now with six halls, all full to the brim with new and on-trend product ranges, you really will find it difficult not to find exactly what you are looking for. Independent retailer Andrew Hammond (123ABC UK Ltd) is a regular visitor to K&J and knows the benefits of attending. “The show is quite overwhelming in size, but a great information gatherer for both independents and suppliers to gauge what the trade plan on launching onto the UK high street in the coming year. Where else can you now see almost all the key brands in just a few days.” The new addition of Hall 4.1 will house not only products within the pram sector (including large brand names with whom you will be familiar), but is also the new home for the UK Pavilion, which this year will have more than 70 exhibitors. The UK Pavilion has grown to become a must visit hot spot for many visitors and you will easily find this by the Union Jacks that are clearly visible on the approach to this section of the hall. As this year represents Nursery Today’s 20th anniversary, we are co-sponsoring the drinks networking event at the close of the show on Thursday 14th September. Pop along and come raise a glass with us! Of course, Kind Und Jugend is also home to the coveted Innovation Awards are you ready to find out who the winners of these awards are this year? Visit hall 10.2 at 10am on the opening day of the show to find out! You’ll find the Nursery Today team (as we are part of the judging process) in attendance, so do stop and say hello! Web: www.kindundjugend.com

Opening Times Thursday 14th - Saturday 16th: 9am - 6pm Sunday 17th: 4pm

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focus KIND UND JUGEND

UK Pavilion List of Exhibitors - Hall 4.1 Head over to the UK Pavilion where this year an impressive 73 exhibitors from across Great Britain will be in attendance. The UK Pavilion has become a destination hot spot for or many visitors to Kind Und Jugend and this year is set to o be the best yet! Exhibitor

Stand Number

A little bit Brilliant Apramo Babocush Baby K’Tan Baby MORI Baby Products Association Babycup BabyStyle Oyster, Hybrid BabyStyle, Egg Bambino Mio BANZ Bibetta Cheeky Chompers Ltd Cheeky Wipes Colorland Cosatto Ltd CuddleCo CUDDLEDRY Doddl DoddleBags Dreamgenii East Coast Nursery Easy Tots Fill n Squeeze Ltd Gummee Hanababy Ickle Bubba Innovations by D2M Kereso sea sponges KeriKit Kit & Kin Kit for Kids K-Play International Ltd Little Life Littlehouse Furniture Mama Designs Matchstick Monkey MEEMOOBABY-MEELIGHT Milk Monster

nursery today

An invitatio n to attend our 20th Birthd ay Party

A049 A042 C049 A048b C045b B045 B042 A054 A050 A040 B044b A044 A044a A045 B061a A060 B053 C045c B042b C040 B044a B051 C046 B047a B049 B049a C048 B046c C041 B046b A054a B063 A041 B055 B048 B043a B040 C045e B044

We’ve come a long way (all the wa y to Cologn e) in twenty y ears So help us to celebrat e in the UK PAVILI ON Thursday 1 4th from 6pm until 8 pm For drinks and snacks

Mimi + Mago MJ MARK MOBA Mooncow Motherlylove Natural Skincare Mummy Loves Organics Muslinz My Carry Potty MYWEETEEPEE Nana’s Manners Nibbling Nimble Obaby Omnio Opus Innovations PacaPod POGU ROCKIT Rosa & Bo Shnuggle Sleepybobo Sock Ons

C045a B040a A048a C045 C043 C049a C041a B048b B042c C045d C041b C042 B051a A048 B059 B061 B046a B047 C047 A040a C044a B042a

Suncrest Sweet Dreamers SwimFin Ltd The Body Bump The Good Karma Shop Tidy Tot TotsBots TUMTUM Wombat & Co. London YOOMI Zellie Zip Us In

B048a B041a C047a C044 C043a B046 B041 B043 C043b A043 C047b B059a

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meet i-Levelâ&#x201E;˘ E kick bac

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A dreamy day-tripper that does more than most when on the roam or even at home. With i-Size security plus stretch and snooze Intelli-Snugâ&#x201E;˘ tilt for a healthier, safer, cosier carrier.

Share the joy at joiebaby.com For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

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focus KIND UND JUGEND

List of UK Exhibitors 2012 LTD - Baby K’tan

4.1 A048b

aden + anais Ltd. 10.1 F010 Email: boutique@ adenandanais.com Web: www.adenandanais.com Apramo UK LTD 4.1 A042 Artsana/Chicco 10.2 B019 A010 BabaBing! Limited 11.3 H011 Baby Mori Ltd. 4.1 C045b Baby Products Association 4.1 B045 Babycup LTD 4.1 B042 Babystyle UK Ltd. 4.1 A050 Babystyle UK Ltd. 4.1 A054 Bambino Mio Ltd. 4.1 A040 Banz Ltd. 11.3 B020 C021 Be-Baby Ltd 4.1 B046 BeSafe 10.2 A020 B029 Bibetta Ltd 4.1 A044 Bimirth (UK) CO., LTD 11.2 H061a Bizzi Growin 10.1 H014 Central Medical Supplies Ltd. 4.1 B044a Cheeky Baby Products Ltd. 4.1 A045 Cheeky Chompers Ltd. 4.1 A044a Chiaro Technology Ltd 11.2 G016 Childhome 10.2 D008 Chillipeeps Ltd 4.1 C045a Close Parent Ltd. 11.2 G048

nursery today

Clippasafe Ltd 10.2 D051 Email: sales@clippasafe.co.uk Web: www.clippasafe.co.uk Colorland Mother & Baby Care Ltd 4.1 B061a

Cosatto Ltd. Email: export@cosatto.com Web: www.cosatto.com

4.1 A060

Cuddleco. Ltd 4.1 B053 Cuddledry Ltd. 4.1 C045c D2M Innovation Ltd 4.1 B046c DIONO 10.2 F019 DoddleCreation Ltd 4.1 C040 Dorel 4.1 A010 B011 Doux BeBe Technologies Ltd. 11.3 D060 East Coast Nursery LTD 4.1 B051 Em’s 4 Kids Limited 11.2 F048 Feed Me Bottles Ltd. t/a Yoomi 4.1 A043 Fill n Squeeze Ltd 4.1 B047a First Hand Learning LTD 4.1 B044 gro-group international ltd trading 11.2 A028 B029

Gummee Ltd. 4.1 B049 Hanababy ltd 4.1 B049a Harrison Spinks Ltd 11.1 H038 Heetee Baby Company Ltd 10.2 B051 Housestyle Agencies Ltd 4.1 B048 iCandy World Ltd 10.2 C008 Ickle Bubba Ltd 4.1 C048 Infantino 11.2 H041 Innovation Makers Ltd 4.1 A048 Innovative Baby Products Ltd 4.1 C044a Jackson Reece Ltd 11.2 G051 Jellycat Ltd. 10.1 B041 Joie CC-Ost C003 CC-00 CCO-0 JTC LTD 11.3 D038 KeriKit limited 4.1 B046b Kerrikids Ltd 4.1 C049 Kiddimoto Ltd 10.1 B014 Kit & Kin Ltd 4.1 A054a Kit for Kids Ltd. 4.1 B063 Koo-di Baby 11.3 B040 K-Play International Ltd. 4.1 A041 Lanka Kade (UK) Ltd. 10.1 B079 Lanqier (UK) Co., Ltd 11.2 D060 E069 Lansinoh 11.2 D038 Lifemarque Ltd. (LittleLife) 4.1 B055 Longwell Retail Services 11.2 B071 Luminex Products Inc. 10.2 C069 MagicBaby Ltd. 10.2 D040 Mama Designs Ltd. 4.1 B043a Mamas & Papas Limited 10.2 C040 Manmar Limited 4.1 C041 Matchstick Monkey Limited 4.1 B040 Mayborn Group - Tommee Tippee 11.2 B020 C027

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focus KIND UND JUGEND Mee-go Ltd 10.2 D030 Meemoobaby Ltd. 4.1 C045e MerryGoRound 4.1 C041a MJ Mark Ltd 4.1 B040a Mooncow Ltd 4.1 C045 Motherlylove Limited 4.1 C043 M-Tron Innovations Ltd 11.1 E040a Mumba Bra Ltd. 11.3 C046 Mummy loves Organics 4.1 C049a Munchkin Inc. 11.2 E050 F059 Mutsy 11.3 H040 I049 My Carry Potty Ltd. 4.1 B048b MyWeeTeePee Ltd 4.1 B042c N2M 4.1 B047 Nana’s Manners Ltd 4.1 C045d Nest (UK) Ltd. 4.1 B043 Nibbling Jewellery Ltd. 4.1 C041b Nimble Babies Ltd 4.1 C042 Not Before Tea 4.1 C047b

Nursery Today/BCMIPassage 10/11 Stand: P013 Email: christine@lemapublishing.co.uk Web: www.nursery-today.co.uk

Obaby Ltd 4.1 B051a Opus Innovations Ltd 4.1 B059 Oxford Space Structures Ltd. 4.1 A049 Oxo Tot 11.2 F021 PacaPod Ltd. 4.1 B061 Peg Perego 10.2 B030 C039 Phelps Innovations Ltd. 4.1 B042b Pogu Limited 4.1 B046a Premiere Baby Ltd 4.1 A048a Prince Lionheart (UK) LTD 11.2 G018 PurFlo Limited 11.3 B048 Rainbow Designs Ltd 10.1 A069 Ramili Group, PLC 11.2 D061 Ronbei (UK) Industrial Co., Ltd. 11.3 C080 Rosa and Bo 4.1 C047 Sheldon International LTD 11.3 F010 Shnuggle Ltd. 4.1 A040a Silver Cross Ltd 11.3 B051 Skip Hop 4.1 C010 SmileyWorld Ltd 10.1 B061 Sock Ons Ltd. 4.1 B042a Something Different Ltd. 11.3 G044 Status Products Ltd 4.1 C046 Summer Infant Europe Ltd. 11.2 C048 D049 Suncrest Trading Ltd. 4.1 B048a Sunproof Ltd 4.1 B044b

Sweet Dreamers Ltd Swimfin Ltd. The Body Bump The Good Karma Shop Tomy Europe TotsBots Ltd. Trade Service Group Limited TrendyKid Ltd. Tutti Frutti Direct Ltd. Tutti Frutti Direct Ltd. Unilove Baby Limited Venicci

4.1 B041a 4.1 C047a 4.1 C044 4.1 C043a 11.2 B050 4.1 B041 11.1 B058 P60P009 11.3 B078 11.3 C078 10.2 B051 10.2 D040

Vital Innovations LTD 11.2 G040 Email: tracey@vitalgroup.co.uk Web: www.vitalbaby.com VTech 11.2 H019 Wombat & Co. London Ltd 4.1 C043b Worlds Apart Ltd. 10.1 F040 G041 Zip Us In Ltd 4.1 B059a Zoggs International ltd. 11.3 C029 *List correct at time of print

Hop for joy Hall 10.2, Stand: D030

Rotating to success Hall 10.2, Stand: D008 There is nothing tougher than moving a high chair with a baby in it. On top, of this it can cause dangerous situations. Therefore Childhome introduces you the latest new Evolu high chair. The award winning Evolu now comes with a swivel function. The swivel seat allows parents to place or feed the child in the seat in three different positions without moving of lifting the entire chair. Easily pull the trigger to click the child in the next position towards the table, 90° clockwise or 90°counterclockwise relative to the table. Childhome introduce you the Evolu ONE.80°. Use the Evolu ONE.80° in combination with the Woodrock which allows the baby to rock from back to front and from left to right. The seat itself can be set to any desirable position for the baby. Even more, you can’t ignore the modern wooden design that fits in every room! Email: info@childhome.be Web: www.childhome.com

Showing for the first time at Cologne is the new Venice Child Kangaroo stroller. It’s a favourite of mothers in Hollywood and has many famous parents proudly pushing one of the most stylish strollers ever made. Designed in Venice Beach California, this stroller is already is available in nine countries. The Kangaroo has a smooth and versatile chassis design with no screws or welding to join the parts. w g and avoid the issues that Designed with a sleek streamlined frame to p prevent damage n normally occur with welded frames, tthe Kangaroo allows parents to easily aadjust the handle for taller and petite heights, along with an easy seat h rrecline to not disturb baby, reversible sseat options and no more slouching aand or backaches. The Kangaroo is sspun from some of the finest materials and is made with child m ccomfort and safety in mind, as well as tthe ease of parents. Weighing in at only 10kg (23.5 lbs) with the seat, belly bar and lb ccanopy on, the seat can recline in tw two positions with a simple touch (r (recline to 110 to 180), or have a rreversible seat position with both forward and parent facing. The Kangeroo fo eroo aalso has a one foot braking system and a five-point adjustable harness. The stroller has a five-year warranty, whilst the seat, bassinet and accessories have a w warranty for two. T 01924 485552 Tel: E Email: info@mee-go.co.uk Web: www.venicechild.com

nursery today

Exhibiting at Kind & Jugend Hall 11.1 Stand H038

Sleep for for babies, babies, Sleep sleep for for parents. parents. sleep The Best Best Support Support The Perfect postural support for for the the Perfect postural support head and and neck neck as as your your baby baby grows grows head

Airflow Airflow Motion activated activated airflow airflow Motion

Firmer Firmer Side Side 0-18 0-18 months months

Responsive Side Side Responsive 18 months-5 months-5 years years 18

Perfect Posture Posture Perfect Double comfort and more more Double comfort and responsive as as they they grow grow responsive

•• Baby Baby Springs Springs •• 100% 100% Natural Natural Fillings Fillings

•• Chemical Chemical Free Free •• Organic Organic

•• Breathable Breathable

•• 55 Year Year Guarantee Guarantee

www.harrisonspinksbaby.co.uk www.harrisonspinksbaby.co.uk @harrisonspinksbaby

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Handmade in Yorkshire

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Vi s it B a b y S fo r ex c lus ivty le fi r st reve a ls e !

Be Surprised! BeSafe! Hall 10.2, Stand: A020/B029 Every Cologne BeSafe has launched something new and unique to help drive your sales and this year is no exception. BeSafe will be presenting new Highback Boosters ready for the next stage of the R129/i-Size roll out, along with many other innovations across the range. Combining over 50 years of experience with the ‘DNA’ of their current iZi Up Fix X3, this is a great example of their focus on continuous innovation and following the great success of iZi Modular in 2016. If that wasn’t enough, BeSafe are also excited to showcase the full UK Voksi & IDA ISING range for you to get hands on and of course their unmissable Cologne show offers! Tel: +44 (0)1606 814 638 Email: sales@hts.no Web: www.carseat.co.uk

Exclusive reveal Hall 11.2, Stand: A028/B029 The Gro Company will be in Hall 11.2 Stand A0-28/B0-29 at Kind and Jugend. Join them there to preview the new range of exciting designs for 2018 including their multi award winning Grobag. Look forward also to the reveal of an exclusive new Grobag collaboration lovingly crafted by an outstanding designer. Following a hugely successful launch Gro will also be showcasing their latest new arrival Ollie the Owl, which has just landed around the world and is already taking it by storm. (You could say people are flocking to get it!). Web: www.gro.co.uk

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Eggtastic Hall 4.1, Stand: A050 Since its launch egg has received many fantastic reviews from journalists and celebrities alike as well as winning many prestigious awards. At this year’s Kind und Jugend egg has its own stand where the existing range will be shown along with the exciting new compact Quail. There will also be some exclusive ‘first reveals’ on the egg stand for visitors to the show. To keep up to date with the full egg collection and future exciting plans be sure to stop by. Web: www.eggstroller.com Web: www.babystyle.co.uk

Come and see 3 great brands in Hall 11.3, stand B40-48

Discover the exciting new additions to our Koo-di and Purflo ranges, plus see next seasonâ&#x20AC;&#x2122;s designs from our award winning changing bag brand, Pink Lining! Email: natasha@whleurope.com or ruth@whleurope.com | Tel: +44 (0) 1384 298531 Weybury Hildreth.indd 1

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The perfect huggle Hall 4.1, Stand: B046c The Huggle Me Close Car Seat Safe System has been nominated by the judges for the Innovation Award at Kind Und Jugend. The unique, revolutionary, R44 crash tested system developed by Huggle Me Close, when incorporated into snowsuits, coats and travel sleeping bags, enables safe use in a car seat. Huggle Me Close’s award winning, patented system is the only way to avoid the dilemma of warmth over safety in a car seat

while enabling parents to transfer their child from the house or buggy to the car without having to remove their outer clothing. If you are interested in licensing this revolutionary system enabling your brand to incorporate it into your own range, visit them at Kind Und Jugend on the ‘Innovation by D2M’ stand in the British Pavilion. Tel: 08006347448, 07931597775 Email: info@hugglemeclose.com Web: www.hugglemeclose.com

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Say hello to East Coast Expanding range Hall 11.2, Stand: H041

o and with more than 60 new The developments continue at Infantin ’s K&J this stand is not to be product lines being unveiled at this year missed. US, it comes as no surprise As the bestselling carrier brand in the e is expanding yet again with that, due to popular demand, the rang wrap being presented. two new carriers and one new stylish products have proven a huge ing feed Its range Fresh Squeezed much-loved GoGaGa designs success in the last year and with the ness across the whole collection. flying off the shelf there is lots of new Email: andre@bkids.com Web: www.bkidsfun.com

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Hall 4.1, Stand: B051

itions to their to see the brand new add Visit East Coast Nursery ring offe s set m – two stylish roo range of nursery furniture te. something to suit every tas ally styled asing Coast – the tradition wc sho be also l wil They ich is wh – s trim our, with warm wood room set in Sailcloth col now in stock. play. The lection will also be on dis The “Say Hello” toy col sses across cla d Baby Sensory, who hol toys were developed with . rld the rest of the wo Europe and throughout business looking to expand their are ry rse Nu East Coast and new ed ish ward to meeting establ globally, so are looking for customers at the show. Tel: 01692 408802 ursery.co.uk Web: www.eastcoastn

The Gro Company at Kind + Jugend Brand new product innovations and an exciting new design collaboration from the leading safer sleep provider.

Discover more at Hall 11.2 Stand A-028 / B-029 /TheGroCompany

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A must have Hall 10.2 Stand: D040 Venicci Travel Systems, available in various styles and colours, are the absolute must have. The aluminium alloy used to make their frames significantly reduce total weight and makes their strollers unusually light-weighted and easy to drive – you will able to feel the difference from the first time you push it. The fabrics are waterproof as well as UV protected due to water-repellent impregnation and UV50+ technology allowing it to absorb more than 50% of ultraviolet radiation. The luxurious design, along with the high quality fabrics provide baby with the upmost comfort while also ensuring the most elegant and stylish system! Email: info@venicci.co.uk Tel: +44 (0) 130 295 3872 Web: www venicci.co.uk

Head to WHL Europe Hall 1 11.3, Stand: BO40 ith the recent acquisition of the prestigious Pink Lining brand and some amazing additions to the ranges of their well established brands br Purflo and Koo-di; this year’s K&J is set to be one of the most exciting for WHL. Pink Lining has won multiple Industry Awards Aw and Baby London’s Brand of the Year for their fashionable yet functional nappy changing ch bags. Preview next season’s prints and designs de alongside their signature Heritage range. Koo-di will showcase their new direction; previewing, pr at the show, new look packaging and recently rec launched products such as the stylish Duo Du Wooden highchair, the Tiny Tapas divider plate pla and the newly refreshed, best-selling pop-up po cots…..to name but a few! Purflo are set to unveil some stunning new additions to their industry leading sleep range. ad They Th are thrilled to introduce the new fully breathable, beautifully crafted bedside sleeper br and an after the huge and continued success of the award winning Breathable nest they are aw delighted to offer a show exclusive preview of d the th next step evolution. Add to this their move in i to sleep accessories such as, projector lights, nursery thermometers and musical nightlights n they are confident you will love the path that t Purflo are taking.

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Tel: +441384 298531 Email: Natasha@whleurope.com ruth@whleurope.com Web: www.koo-di.com, www.purflo.com, www.pinklining.com

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One Giant Sleep for Babykind! Hall 4.1, Stand: B047

All Change at Cuddledry Hall 4.1, Stand: C045c Baby and toddler bathtime experts Cuddledry are exhibiting for the first time in a few years at Kind Und Jugend – because they have a lot to share. 2017 has been a time of behind the scenes change at Cuddledry, with seven new team members joining, and significant development of the award-winning Cuddledry range. Multiple new awards have been won, and the brand has updated its image, really building on its place as one of the leaders in the bathtime category. Cuddledry will be introducing ‘the Cuddle by Cuddledry’ to international customers during the show – a new range already selected by the leading UK majors for 2018. Visit them on Stand C-045c in the BPA UK Pavillion in Hall 4.1. Please email Sarah to book a time. Email: sarah@cuddledry.com Web: www.cuddledry.com

Safe to sleep Hall 4.1, Stand: A048a

nary and It is set to be a great Kind Und Jugend for the team behind the revolutio beautiful two g presentin be will brand the as Moba the basket Moses iconic modern new colours for the very first time. Adding to the excitement the team is also unveiling a new range of stylish bedding. If this isn’t enough the family run business is also delighted to be the showcasing a fresh look with new colours and styling being introduced across brand. the Find Moba at A048a in the British Pavilion and to book a meeting contact below. Tel: +44 (0)1323 410470 Email: hello@mobauk.com

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The Rockit is a new, award winning, portable baby rocker. When attached to pushchairs and prams it creates a gentle rocking motion, much the same as a mum or dad rocking the stroller by hand. This movement helps to soothe the baby to sleep or keep them asleep. The innovative design has already won a Design Council Spark Award and has been shortlisted for a K+J Innovation Award. They will be launching Rockit at Kind und Jugend and look forward to meeting potential international distributors at the show. Email: info@rockitrocker.com Web: www.rockitrocker.com

new e h s i l y S t in g r an g b e dd

HALL 10.2 Stand C041 14-17th Sept 2017

www.abc-design.de/uk

Come and see our latest products

New 2017/2018 Range of Systems & Accessories

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Available in the UK through

Apply to be an ABC stockist: www.obabytrade.co.uk 01652 641491

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Good for children, good for you Hall 10.2, Stand: A020/B029 Luxury, warmth and materials set the Voksi range apart from others in a wide range of style and colourways. Full of quality, innovative detailing, make your business stand-out from the rest and offer the Voksi range this Autumn/Winter. See the beautiful Voksi Baby Nest range for all year-round sales of. Visit BeSafe in Hall 10.2 for a full demonstration of this remarkable opportunity. Plus if that wasn’t enough, BeSafe are also excited to showcase the BeSafe Scandinavian Child seat range for you to get ‘hands UK full on’, and of course their unmissable Cologne show offers. Good for Children, Good for you… Tel: +44 (0)1606 814 638 Email: sales@hts.no Web: www.carseat.co.uk

Totally unbelievabowl Hall 11.2, Stand: G040 Vital Baby is excited to be launching new innovative additions to their extensive award-winning range of baby feeding products and accessories. The new products will build on their existing ranges of best-selling and innovative lines, such as Unbelievabowl, award winning cups, soft tip feeding and weaning spoons, bottle feeding accessories and fantastic range of food preparation and storage solutions. These, combined with their fun bath toys, means that they can confidently claim the Vital Baby range is a totally comprehensive baby accessories brand. Tel: 01707 262 200 Web: www.vitalbaby.co.uk

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The only complete indoor solution from birth until 2 years

Adjustable backrest Adjustable height

CRIB for sleepy breaks

RECLINER FROM BIRTH with electronic toybar to entertain the baby

For more information, please contact our Head Office on 02089536627 or visit www.chicco.co.uk

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HIGHCHAIR for the first meals at the table

Facebook: /chiccocompanyuk

FIRST CHAIR from 6 months to relax

YouTube: /chicco

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License to show Hall 10.1, Stand: A-069

Proof is in the product Hall 4.1, Stand: B044b Sunproof Limited, sole UK distributors of the Banz product range since 2001, are dedicated to protecting babies and children aged 0 – 10 years with a great range of products. Check out the following ranges on their stand at K&J: BabyBanz sunglasses, the trusted brand leader in infant eye protection. Banz ear defenders, effective protective earmuffs for any noisy situation. Banz UV protective swimwear. Banz sun hats. New Duals and Chameleons eyewear. Banz Bottle Balls. Tel: 01460 258040 Email: sales@sunproof.co.uk

Rainbow Designs, the Home of Classic Characters, has joined forces with the world’s most famous children’s brand, the global phenomenon; Disney, to bring our retailers the absolute Best in Baby. On show at Kind Und Jugend and launching in stores this autumn will be the prestigious new Hundred Acre Wood Signature Collection. This high-end collection celebrates the classic heritage of A.A Milne’s Winnie the Pooh and his loveable friends; Tigger, Piglet and Eeyore in a style that is totally dedicated to baby. The innovative new collection will feature an array of beautiful nursery plush essentials such as Ring Rattles, Comfort Blankets and Character Plush toys. The signature collection has been developed using only the softest of fabrics to create a special bond with baby and forge memories that will last a lifetime. Also on display at Kind Und Jugend will be Rainbow’s impressive highprofile nursery brand line up including: Peter Rabbit, Paddington for Baby, My First Thomas & Friends, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, The Snowman and the Snowdog, Miffy and Elmer. Tel: 01329 233700 Web: www.rainbowdesigns.co.uk

Big designs for little fingers Hall 4.1, Stand: B043 Introducing your baby to solid food has never been more fun! And now this super cute Boris Bear Tippy Up Cup with weighted straw for any way up drinking will be gaining some new friends, in the form of Betsy Bear and Pip Panda. Perfect for baby led weaning, the TUM TUM weaning range also includes the Dippy Face Plate, endorsed by Gill Rapley, which can be styled with food to encourage babies to try their first foods independently, double ended Swapsie Spoons, lidded non slip Peepo Pots with cute hiding bears, and a new gift set. Tel : 01298 425005 Email: hello@tumtumtots.com Web: www.tumtumtots.com

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Affordable luxury Hall 4.1, Stand: B051 Be sure to visit Silvercloud - award-winning suppliers of beautiful nursery bedding, blankets, accessories and gifts. Part of the East Coast Group, Silvercloud take pride in offering unashamed luxury at affordable prices, and their range is packed with details like handfinished edges, embroidery, applique and super-soft fabrics. Their ranges are lovingly designed in the UK, and feature dreamy, restful colours and adorable characters. Their beautiful Sweet Dreams and Little Star bedding and accessory collections are now in stock and will be showcased on the stand. Silvercloud are seeking global distributors to continue to expand their business. Tel: 01692 408802 Web: www.silvercloudnurserybedding.co.uk

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Parenting matters Hall 4.1, Stand: B034/C039 RECARO are excited to be back at this year’s Kind + Jugend trade show. At the fair the new brand story “Excellent Parenthood” will be introduced for the first time. Alongside this, RECARO will display the full range of products including the award winning Zero.1 Elite, Easylife and Citylife. Make sure you visit RECARO in the new hall 4.1. Email: info-uk@recaro-cs.com Web: http://en.recaro-cs.com/

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Time for something cheeky

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Cheeky Ch ovative products winning stylish, inn lives that little bit that make parents e th easier. Home to dribble bib the le ab ew original ch nge also boasts Neckerchew, the ra erbib, Chewy ck Comfortchew, Ne and the the teething Hippo t. ke an Bl Cheeky to The latest addition dar aw rs’ pe Cheeky Chom ts, the uc od pr of e ng ra winning from e ad m muslin collection is 0% 10 le ab th brilliantly brea ing it organic muslin mak and le ab ledd cu lly ra natu ing cit ex super soft. Four eeky products true to Ch ing the br d an br rs pe Chom e iconic th to magic of muslin e Innovative , Comforter and th bib er ck Ne clever uses. Neckerchew, six th beautiful muslin wi MultiMuslin, one m co rs. pe

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A showcase Hall CC-Ost, Stand: CCO-0 On top of another extremely successful year, Joie will be unveiling a series of product innovations at this year’s Kind Und Jugend. The new showcase of collections will include wheeled goods, car seats and indoor items that build on the success of previous key product launches such as the Pact stroller, Multiply Highchair and i-Level lie-flat infant car seat. Visitors to the stand will get a sneak preview of the new lines and while they’re strictly under-wraps at the moment all of the new products encompass style and innovation yet retaining all the practicality you would expect from Joie. Don’t miss out, be the first to see the new Joie lines, and visit the stand CCO-0 in hall CC-Ost. Tel: 01889 808 900 Email: uksales@joiebaby.com

Mummy Loves Organics Hall 4.1, Stand: C049a British maternity nurse to Royalty and celebrities has created her own range of body candles and room scents for Mums and Mums-to-be, including a “Sleepy Baby” diffuser for nurseries, which includes her unique bedtime routine for babies. The gorgeous range of magical melting candles are dual purpose, not only producing amazing feel good scents that help with anxiety and hormone balancing, these clever organic shea butter candles are also a massage candle helping with areas such as stretch marks, swollen ankles and insomnia. Mummy Loves Organics contain no nasties and use only the purest pregnancy safe essential oils. Tel: 07734 206511 Email: info@mummyloves.co.uk Web: www.mummyloves.co.uk

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One range, all teething Hall 4.1, Stand: B049 stages covered Teething can be tough, very tough. The British brand, Gummee Ltd has spent the last five years designing and developing innovative products to help babies through this painful time. rom a child’s first sore gum, until their back molars have broken through, all stages of teething are covered by Gummee’s high-quality, great value teethers.

STAGE 1 - 0-3 months: Gummee Mitts The Gummee Mitts are mini cotton gloves, covered in raised silicone dots that gently massage young gums. These are anti-scratch mitts that actually stay on! The mitts come as a pair and include a hook-and-loop closure that can be adjusted to fit tiny wrists. The mitts are currently available in two colours - baby pink and baby blue. The Gummee Mitts are popular as Baby Shower gifts and for use in hospitals; on maternity wards and in NICU.

STAGE 2 - 3-6 months: Gummee Glove

New for 2017 is the Gummee Glove Plus. The larger version of the original Gummee Glove will be launched at the Kind Und Jugend Show.

The Gummee Glove is the company’s flagship product. The original was launched back in 2012, the world’s first commercially-available teething mitten for babies to wear. Since then, around 196,000 Gummee Gloves have been sold worldwide. The mitten is designed to help babies who start teething early, before they have the fine motor skills required to hold teething toys.

The Gummee Glove includes: * A padded cotton mitten to soak up dribble and drool * An adjustable wrist closure. This allows the Glove to be securely attached to a baby’s wrist, no more dropping toys on the floor! * Two food-grade silicone side teethers * A laundry bag that doubles up as a travel pouch to keep the Glove clean when out and about. * A crinkle patch to stimulate the baby and teach cause and effect. * A detachable, silicone teething ring that can be used with the Glove or on its own once a baby’s fine motor skills have developed. This extends the use of the product beyond the life of the Glove. Basically, a Gummee Glove is two teething products for the price of one!

STAGE 3 - 3 months+: Link n Teethe Link n Teethe is a colourful set of silicone links and shapes, a very versatile teething toy for parents whose children’s teeth are coming through. The links can be attached to

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pushchairs, car seats, supermarket trollies etc. The three silicone links are strong but flexible, they have been designed to give babies a similar sensation to chewing on a finger. The links come with three silicone shapes. The star, butterfly and mini gummee glove teethers also fit in the top of the Gummee Glove and Gummee Glove Plus mittens.

STAGE 4 - 6 months+: Gummee Glove Plus New for 2017 is the Gummee Glove Plus. The larger version of the original Gummee Glove will be launched at the Kind Und Jugend Show. The release of a Glove for older babies is as a result of numerous requests from customers. Many babies have grown up with the Gummee Glove and want to carry on using a mitten to chew on when they are teething. The Gummee Glove Plus includes all the same great features of the original Gummee Glove. The side teethers have been made of thicker, more substantial silicone to give the older babies something they can really chew hard on. The Gummee Glove Plus should fit most children until they are 12 months old.

STAGE 5 - 12 months+: Molar Mallet The Molar Mallet is an innovative teething toy that is designed to reach the back gums safely.

The Molar Mallet includes: • A teether specifically designed to help little ones cope with the irritation caused by the eruption of molars • The teether can be used to apply teething gels to the painful area of the gums. • A safety shield to prevent over-insertion into the mouth • A weighted wobble base. The teether end will stay off the ground making it easier to keep hygienic • A little bell in the base to make this a fun, as well as functional toy. Gummee, they really do have teething covered! See the Gummee range for yourself: Hall 4.1 Stand B-049 in the British Pavilion. Tel: +44 1822 834032 Email: jodine@gummee.life Web: www.gummee.life

Discover the exciting new range of Dreamgenii pillow designs to be launched at Kind und Jugend, British Pavillion, Stand 41B â&#x20AC;&#x201C; 044a

Supporting your mums through pregnancy and beyond

Multi-award winning unique pregnancy support and feeding pillow Dreamgenii relaunch supported by a comprehensive PR and Marketing Campaign. Dreamgenii is available to purchase from leading Nursery Wholesalers or Central Medical Supplies Ltd. www.dreamgenii.com

info@dreamgenii.com

01538 399 541

is a registered trademark of Central Medical Supplies Ltd.

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True champion Hall 4.1, Stand: B042 Babycup are excited to be back in Cologne this year with their best-selling, awardwinning and Made in Britain Babycup First Cups. Diminutive in stature and big on results and reputation, parents and health professionals around the world rave about their usability, quality and great design. Small enough for little hands to hold and fitting perfectly to a baby’s mouth, Babycup First Cups encourage true sipping to help prevent tooth decay and dental problems during critical development stages and continues to create strong consumer demand driven by consistently excellent reviews. Global success and recognition as the must-have First Cup further endorsed by Health Authorities, Dentists and Orthodontists around the weaning the world directing families to buy Babycup, the brand has already become ir. highcha essential for every both the ‘Loved A multi award-winning product, with recent wins including Platinum at as Best product well as UK, the in Awards Loves’ By Parents’ and ‘Janey Lee Grace’s ‘Janey n. champio true a is Cups First Babycup US, the awards in France and First With a brand ethos that strikes a chord in customers across the globe, Babycup offering. weaning and feeding any to Cups is a must-have item and an easy addition Pop along to see Babycup in the UK Pavilion Hall 4. 1 Stand B-042

M ad e in UK the

Tel: +44 (0)1483 866081 Email: hello@babycup.co.uk Web: www.babycup.co.uk

Teething Tantrums No More! Hall 4.1, Stand: C041b Sooth those tired, teething gums with Nibbling’s adorable range of Teether’s, making the perfect gift for all young babies out there, they provide a much needed distraction to help avoid those teething tantrums. Made from 100% food grade silicone, designed safe and functional they are totally baby friendly but not forgetting super stylish too. Behind the brilliant ideas is Emily Sunderland Sutter, who combines her love of children and jewellery to create the latest parenting must haves, reflecting her fun and creative personality. Available in a range of different colours from delicate pastel to vibrant brights and a number of different designs from sea life favourites to friendly giants, for a pop of coral choose the Whale Teether sure to make a splash with your baby. Or for hint of mint choose the Elephant Teether perfect for babies who are after something a little wilder. With a lightweight design these playful accessories are the perfect size for small hands to hold. Babies will be treated to one smooth side and one textured side to provide ideal teething relief. Comes with black nylon silk strap and a safety clasp to be optionally worn as a playful pendant on mum or to be strapped onto a buggy, car seat or high chair. Made with practicality in mind Nibbling’s range of Teethers are both washable and hygienic. Keep your babies Teether free from germs and bacteria by washing it every day. Tel: +44 7943958860 Email: emily@nibbling.co.uk Web: www.nibbling.co.uk 60

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Skip and hop for nursery gear Hall 4.1, Stand: C010 Skip Hop UK are extremely excited to be exhibiting at Kind Und Jugend again this September 2017. Showcasing industry award winning products and introducing new innovations to their range, the Skip Hop stand is not one to be missed! Featuring baby and toddler essentials in the form of nursery gear, bathtime accessories, on-the-go essentials, changing bags, the infamous toddler zoo collection and an innovative selection of playtime and baby activity gyms, there’s lots to see! The Skip Hop team will be on hand to introduce you to their product range and the variety of in-store display options they have available – pop over to hall 4.1, stand C10 and say hello! Tel: 01582 434250 ukoffice@skiphop.com Web: www.skiphop.com

are you ready for

KIND + JUGEND? Get a jump start and book your appointment to see our new product offerings in toy, gear and much more! September 14 – 17 | Kind + Jugend Cologne, Germany | Hall 4.1 Stand C10

WWW.SKIPHOP.COM

Skip Hop.indd 1 Nursery Today Ad.indd 1

CONTACT OUR UK OFFICE TO BOOK AN APPOINTMENT AT THE SHOW. Email: ukoffice@skiphop.com | Tel: 01582 434250

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First reaction Hall 10.2, Stand: E008 Bebecar will be at Kind Und Jugend as always. They will be unveiling the new fabrics for 2018, which is always an exciting time – it’s great to get everybody’s first reactions to the new colours and textures. The range of chassis will be on display, from the elegant traditional Stylo Class to the ultra-modern Hip-Hop tech. There will be something new to see, which is being kept under wraps until the show opens, so be sure to visit the stand to see what all the excitement is about! Bebecar would like to wish everybody a successful show. Tel: 01692 408801 Web: www.bebecar.co.uk

Parents on the go Hall 10.2, Stand: D051 Clippasafe, the experts in child safety, will be showcasing the latest additions to their range and much more at Kind und Jugend this September. Find them at Stand D051 in Hall 10.2. Every parent knows the struggle of battling with shopping bags and a pushchair. Clippasafe’s new Big Bag Clips are carabiner style bag holders which clip on and off and are made from aluminium, so are a more sturdy option to traditional plastic bag hooks. Once attached to the stroller handle, the Big Bag Clip can be left there and if kept closed, will not come off or be misplaced. It can also be removed with shopping, to carry it all in the house. The Seat Back Organiser is a must-have for parents that take their children on car journeys. Great for short commutes and perfect for helping to keep kids occupied on longer trips; the organiser has pouches to keep items like toys and books in, plus an iPad viewing compartment so they can have their very own seat back TV! The Stroller Cup Holder is perfect for storing a bottle for baby or a can or takeaway cup of coffee for parents while walking with the buggy. Easily attachable and removable, parents can keep their hands free and concentrate on steering their stroller and keeping an eye on their little one. Tel: 0115 9211 899 Web: www.clippasafe.co.uk

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M U T S Y I G O FA R M E R

KIND+JUGEND TRADE SHOW 1 4 . - 1 7 . Se pt e m be r 2017 Hall 11.3, Stand H040

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All in a shnuggle Hall 4.1, Stand: A040a Shnuggle, the clever award winning baby products company returning to K&J with the new extended line for 2017. The SQUISHY Changing Mat is made from a warm foam, ensuring a room temperature surface, meaning baby is more comfortable during changing. Squishy has a very slight incline which helps not only with reflux, but also as a way of directing ‘little accidents’ away from baby. Bathtime is a big category expansion for Shnuggle with the PEBBLY - a completely clever and super stylish room and bath thermometer with instant readings. The Shnuggle Towel is a clever design keeps the towel in place on parent’s shoulder meaning hands are free to lift baby and snuggle them dry. The larger size towel offers great value for money and uses beautifully soft, luxury cotton which partners perfectly with the soft bamboo Shnuggle Washcloths. And as a special preview, Shnuggle will be unveiling the brand new modern sensory bath toys so pop along to stand Hall 4.1 Stand A040a to check out the complete Shnuggle range and meet the team! Email: hello@shnuggle.co.uk Web: www.shnuggle.com

Cloudy, smelly bottles no more! Hall 4.1, Stand: C042

A pearl with Oyster Hall 4.1, Stand: A054 There will be a raft of new products for visitors to see on the BabyStyle Oyster stand at this year’s show including the new Oyster Snuggle Bed, the stunning Oyster Atom, the Twin Oyster Lite and the multi-award winning Oyster2 with a new rose gold chassis. In addition to the existing products and colourways there will be new models in the Oyster and Hybrid ranges that will be unveiled to attendees at the show for the first time. Web: www.babystyle.co.uk

nursery today

How annoying it is to see your baby’s favourite and expensive bottles go cloudy and smelly in just a few months of use. With Nimble Milk Buster, your bottles would look and smell like new for longer! Unlike regular washing-up liquids, its award-winning and patented formula is especially made to target and remove yucky milk fat and proteins from plastic. It’s powered by plant-based cleaning ingredients and free from chemical nasties too like sulphates, enzymes, dyes and fragrances. Works well on both formula and breast milk and can clean your child’s sippy cups and utensils as well as your breast pumps, coffee machines and protein shakers! Email: info@nimblebabies.com Web: www.nimblebabies.com

NEW 2018

NEW LOCATION HALL 10.2 BOOTH D008

Nominated Kids Furniture.ai

01.06.17

11:25

PATENT PENDING KIDS FURNITURE 2017

WWW.CHILDHOME.COM

Anthracite is the New Black Following the phenomenal global globa success of the Ocarro, we are proud to announce the launch of the Signature Edition Ocarro Anthracite at Kรถln 2017. Join us to preview our exciting new addition and new SS18 range Hall 10.2 Stand C-040

Or to book an appointment please contact angela.blundell@mamasandpapas.com xxxx_Koln Ocarro Anthracite Advert.indd 1

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A lot to bleat about! Hall 4.1, Stand: B041a

i z e dnt s lly p a re a u vi d t h e i d In

fit o t

As the most famous sheep in the nursery industry it’s fair to say ewan the dream sheep is a must see, but this K&J he will be showing off his new Deluxe model, which is not to be missed. Just when you thought the popular sleep aid couldn’t get any better, the latest member of the flock offers innovative features including a removable pod to ensure ewan can now be washed, plus a cry sensor for automatic activation. Add to this the unveiling of a new comforter and the team have a lot to bleat about! Tel: +44 (0) 2392 262332 Web: www.sweetdreamers.co.uk

Meet Baby K’tan Hall 4.1, Stand: A048b Multi award-winning Baby K’tan will be exhibiting at K&J in the British Pavilion on stand A-048b. 2012 Ltd, the new European distributor for Baby K’tan is hoping to build on its enormous success in the UK, by introducing the brand to European distributors, agents and retailers. The innovative Baby K’tan Baby Carrier is an ideal blend of a sling, wrap and carrier individually sized to fit the parent. With its patented double-loop design, it provides the positions and benefits of all three. New for Cologne are the new stylish changing bags in three designs, with a built in wet bag with anti-microbial lining, and newborn swaddles, made of breathable stretch fabric. Tel: 01202 303 777 Email: info@2012ltd.co.uk Web: www.babyktan.co.uk

A flexible Team:nd: B030/C039 Sta Hall 10.2,

from Peg gend is Team Ju nd U d in Showing at K ant stroller in a range of n eleg a double whe Perego. This converts into y pl m ), si ly s te ay ra colourw (sold sepa m, mily Adaptor using the Fa ons. With Tea xt ti ra gu nfi co s ou comfort ne offering vari in style and el av tr n ca s newborn ler sibling. es the to their todd System attach etta Pop The G-Matic N lite or av ar t, Navetta E Pop-Up Sea Viaggio SL C d the Primo an le t nd co ha ry r ar Up C eco-leathe e click. The le Seat with on rents, the sing pa r for talle front e ot m re is extendable le ub g system, do wheels touch brakin rge soft ride la l, ro nt co el he w el el iv sw whe ings plus rear with ball bear le a very comfortable enab suspensions and parent. by ba r fo ride rego.co.uk egpe Web: www.p

nursery today

VB Advert Aug17 210x138 OL.indd 1

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It’s a breeze Hall 11.2, Stand: E050/F059/F061 The Breeze Baby In-Sight Mirror was developed as an innovative solution to an everyday problem for parents – children in rear-facing car seats getting overheated. With a two-speed, tilting fan, Breeze helps keep baby cool in the back seat when the AC is not enough. The mirror is remote control activated with an auto turn-off feature after 10 minutes and has multiple headrest attachment options which fit most vehicles. The mirror itself is convex, creating a wide angle view of your rear facing baby, whilst the Clear-Sight mirror provides a superior reflection and distortion free image. For additional peace of mind, all our mirrors are crash tested to ensure they remain shatter resistant. The Breeze Baby In-Sight Mirror is part of Munchkin’s comprehensive Travel range, which includes sun shades, travel organisers, seat protectors and accessories, providing parents with young children complete peace of mind throughout every journey. Email: enquiries@munchkin.com Web: www.munchkin.com/uk

Keen on innovation Hall 11.3, Stand: H040/I049

This year Dutch stroller brand Mutsy will be present once again at the Kind Und Jugend trade fair in Cologne. The Mutsy team has been working very hard to create a stylish collection for the upcoming year and visitors of the fair will have the chance to be the first to see it! The trusted models Igo, Evo and Nexo can be viewed in new designs with lots of trendy, high-quality fabrics and accessories. Since Mutsy is keen on innovation, there have also been a number of updates that you wouldn’t want to miss. Get to know all that’s new and find the Mutsy team at their stand in Hall 11.3. Web: www.mutsy.com

nursery today

A revolution is coming. To find out more join us at: Kind + Jugend 2017, Cologne Hall 11.2, Booth G-016 elvie.com

the award-wining brand for babies and mums Perfect for the snuggliest seasons, the aden by aden + anais collection combines the softness of muslin with cushion-like comfort and functional designs. Keep baby comfy and calm in our best selling baby essentials, now available in new season colours and prints.

be one of the first to see our new

2017 Autumn/Winter range. Visit us at Kind & Jugend 14-17 September Stand: F10 Hall: 10.1 To make an appointment, please contact melissa@adenandanais.com.

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Learn and laugh Hall 4.1, Stand: B055 Adventures never stop, especially when a family starts. British brand LittleLife gives parents and children the freedom to learn, laugh and experience all the wonders of the great outdoors together. LittleLife have developed a product range with first-hand experience of what really works for young families who lead an active lifestyle and want to travel. Come and visit their friendly and knowledgeable team at LittleLife. Tel: (+44) 118 981 1433 Email: mail@littlelife.com Web: www.littlelife.com

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Pop in to see la test f a b ric s

Close to you

Little bit of luxury

Hall 11.2, Satnd: G048

Hall 11.2, Stand: C048 / D049

Close will have much to share at Cologne; from Pop-in celebrations to new Caboo fabrics and prints galore as well as showcasing a brand new look! Don’t forget to pop by to check out all their offerings for SS17, G48 Hall 11.2.To arrange a meeting please contact amanda@ closeparent.com.

Summer Infant will be introducing a whole host of new products in 2018 that further strengthens their expert and trusted position in the bath, bed, safety and sleep time categories. They’ll be showcasing an innovative new solution within bath seats, that will make life bathing baby that little bit easier and provide parents with extra peace of mind; while also updating classic products with modern fashions for the new year, plus their top of the range deluxe bather Lil’ Luxuries will be getting a refresh. The award winning Slumber Buddies range will see further expansion, with the addition of new characters as well as some completely new products across a range of key price points, which use technology to good effect in order to help soothe baby to sleep. Joining the newly launched line up of baby monitors are two highly innovative products that use leading edge technology to deliver fantastic new features that parents will love! Summer Infant pride themselves in delighting parents and infants alike with their products, which means constantly evaluating and improving existing products in the range, so in addition they’ll be refreshing other key products within the feeding/seats category.

Tel: +44 (0) 1992 554045 Web: www.closeparent.com

Web: www.summerinfant.co.uk

Apples and pears Hall 4.1, Stand: B046

offering Tidy Tot returns to Kind Und Jugend this year with an enhanced product ng the Launchi growth. ional internat and domestic of year le incredib an reflecting Tray & Bib Tot Tidy the new ‘Apples & Pears’ bib print in gorgeous, unisex grey, the across parents for product weaning ve must-ha Kit is fast establishing itself as a globe. Visit the stand to find out more about the new and improved products and meet the team behind the mealtime revolution! Email: enquiries@tidytot.co.uk Web: www.tidytot.co.uk

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Mummy Loves Organics Body Candles and Reed Diffusers

BRITISH COMPANY

After the launch in Harrogate, Mummy Loves Organics are already in a leading department store throughout the UK and many independent shops. Created by a British maternity nurse to Royalty and celebrities this gorgeous range of magical melting body massage candles and reed diffusers are hand poured in the UK and contain the purest pregnancy-safe essential oils and are aimed at helping mums and mums to be with hormone balancing, anxiety, morning sickness and insomnia.

Mummy Loves Organics are delighted to be launching ‘ Sleepy Baby ‘ at Cologne, a nursery diffuser and bedtime routine aimed at helping babies to sleep at night.

Stand No. C-049a Mummyloves.co.uk | Info@mummyloves.co.uk

LUXURY TEETHING JEWELLERY & ACCESSORIES KIND & JUGEND - 14 -17 SEPTEMBER - Stand C041B - Hall 4.1 WWW.NIBBLING.COM

The Coast collection

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o n i st i t a o v fin a l n n I a rd Aw

Magical nights sleep Hall 4.1, Stand: B044a The multi-award winning Dreamgenii Pregnancy & Feeding Pillow has a fresh new look for autumn and mums-to-be can now get a restful, comfortable night’s sleep with a pillow that is not just functional but super-stylish. Unlike other pregnancy pillows on the market, the unique Dreamgenii moulds around you and your bump, supporting the back and knees as your pregnancy progresses and sleeping becomes more difficult. The comfortable pillow encourages you to sleep on your left side which helps optimise foetal positioning for baby. What’s more, the Dreamgenii can also be used as a feeding pillow once baby arrives – so cost effective too! This September, five new designs are unveiled including a sumptuously soft white cotton jersey Dreamgenii. The new comfortable cool fabric makes the Dreamgenii a must-have from the second trimester onwards. The new fashion-led designs include a grey and white floral motif and an abstract nature design in both grey/green and grey/coral. There is also a cool geo cotton pattern in neutral grey/aqua. These new designs allow mums to be to choose a Dreamgenii to co-ordinate with their bedlinen or nursery theme and will complement any interior. Used by Cheryl Cole during her pregnancy, the Dreamgenii is also a pregnancy product that nine out of ten women would recommend to a friend. Tel: 01538 399 541 Email: sales@centralmedical.co.uk Web: www.centralmedical.co.uk

One not to miss Hall 11.2, Stand: G018 New products from Prince Lionheart will be on view in Cologne this September. NEW in 2017, Prince Lionheart’s TWIST’R NAPPY DISPOSAL SYSTEM with patented twist technology and specially-designed odour trapping bags and the Prince Lionheart ILLUMIPAD CHANGING PAD with integrated light for night time nappy changes, a finalist for the 2017 Kind Und Jugend Innovation Award! Retailers are invited to meet, discuss and explore how working with Prince Lionheart can add additional benefits to their business. Prince Lionheart, designs and manufactures, but not just anything – they make products that matter, is safer or just plain better. During Prince Lionheart’s four decades, the company has led the field with creations to help babies grow up happy and safe and where the quality of the products outweighs the price you pay. NEW products to whet your appetite and give your retail channel a boost! See for yourself at 2017 Kind Und Jugend, Hall 11.2 Stand G018. Tel: +44(0) 208997 7054 Email: uksales@princelionheart.co.uk Web: www.princelionheart.co.uk

nursery today

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NEW NEW NEW

Come e and visit us at

Kind & Jugend,

Stand C048-D049, Hall 11.2 to see whatâ&#x20AC;&#x2122;s coming in 2018... For more information contact us on 01442 505 000 www.summerinfant.co.uk

Weâ&#x20AC;&#x2122;re so excited to show you our new products!

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Be inspired with Obaby Hall 4.1, Stand: B051a

Offering stylish and colourful nursery furniture for your baby. baby have spent a number of years developing their n nursery urseery ur urse ry ranges and extending them to now include several pieces ece ces tto o make sets match each customer’s individual needs. A wide wid ide range of furniture choices and colour options help Obaby baby ba baby by stand out from everyone else in the market. From the flagship Stamford, mfo ford ford d, the new printed Grace Inspire and the Disney licensed ranges all tthe he w he way ay ay to the classic Grace and Lily ranges, there is sure to be a range to ttruly rru uly ly suit any customer’s needs. Stamford is at the heart of the Obaby furniture collection, thee ra range ang nge features elegant scroll design throughout all pieces and has a build d tthat hat ha doesn’t disappoint. The Stamford now has a vast amount of colour ou ur options; the traditional White, Country Pine and Walnut, the stylish ish h o an aand nd Taupe Grey and Iced Coffee and the all new Eton Mess, Pistachio Bonbon Blue. ge th tthe he The all new Mix n Match range provides the option to change drawer fronts on your sets to incorporate two colours on one set aacross ccrroosss a choice of pieces makes it easy to satisfy any customer who wants both botth a eciid ec din ing vintage and stylish nursery. With space being an essential part of d deciding of m ini in ni what customers choose, Obaby have found the solution - a choicee of mini or full size cot beds, tall chest of drawers or changing units, singlee oorr double wardrobes and finishing off the range with the toy box and d cot cot co top changer. nd colo cco ollo our ur All can be mixed and matched to suit whatever shape, size and colour nursery the customer has and to meet their changing and storage hree hr ee requirements perfectly. Both cot bed sizes feature an adjustable, tthree nes ar ne aare re height mattress base for easy access and extra safety. Once little ones ed tto ed o old enough to stand they can easily be reconfigured as a toddler b bed provide even more years use. urn niittu urre Grace Inspire is new for 2017, the Inspire range introduces furniture eed d eends. nd n ds. s. with vibrant colours and much loved Obaby designs on the cot bed aakkkee A number of different printed ends give the parent the option to m make hee h the nursery stand out with attractive patterns and bold colours. T The wh hen en iitt Grace Inspire range looks amazing as a stand alone cot bed, but w when iee aany ny ny is part of the matching two and three piece sets available, it can tie nursery design together perfectly. oorrke ked Disney licensed – Similar to the Inspire range, Obaby have worked in nn niie with Disney to offer the much loved characters Minnie Mouse, W Winnie niitu n ture ure re the Pooh and friends in a fun and stylish way across their new furniture n tto o range. With the beautifully illustrated family favourites appearing oon nt aan nd the end of the cot beds as well as offering furniture to complement and xxaactly ctlyy ct match, the options of two and three piece sets are available to suitt eexactly what the customer requires. ooffers ffe ferrss For those looking for something more traditional, Obaby still of L udlow dlow dl ow the classic Grace and Lily ranges whilst the all new Whitby and Lu Ludlow nd cco ot provide even more choice for parents by providing traditional cot an and cot hee h bed design with subtle modern twists. Each of these offers all of tthe na features that parents demand, but are perfectly suited for those on dro ob bees es budget. With a range of changing units, open top changers, wardrobes cclllud udin ud ing and swinging cribs all available in co-ordinating colours – now including cch h Eton Mess and Bonbon Blue – tailoring nursery furniture to match parent’s ideas has never been easier. rkket et, By creating products for parent’s which are unique to the market, he Obaby’s furniture will always stay exciting, stylish and ahead of the ro id idin ing trends. By offering customers Obaby’s furniture range, you are providing each of them with a style, design and price to match their needs perfectly.

Tel: 01652 649538 Web: www.obaby.co.uk

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New location Hall 4.1, Stand A020 In a brand new location, Dorel Juvenile will unveil a fantastic new collection of products for 2018. Constantly innovating and raising safety standards, Maxi-Cosi will unveil a new range of pushchairs to suit every lifestyle as well as innovation and a gamechanging world first in car seats. Urban brand Quinny will be showcasing its successful and fully customisable Zapp X range, a stroller in the comfort segment, plus a second collaboration with renowned fashion stylist, Rachel Zoe. Launching in September, the Tiny Love Meadow Days collection will be available to view and a whole host of adorable Tiny Pioneer characters will be joining Christopher the Fox in new ranges launching in selected retailers soon. Home safety brand Safety 1st continues to provide essential solutions to baby-proof the home and Baby Art continue to help parents cherish those special moments with their beautiful and creative souvenirs. Web: www.doreljuvenile.com

The new kid on the block Hall 10.2, Stand: B051 We’ve all heard about brands failing to really d innovate with new products, but this year’s Kind Und Jugend has delivered plenty of new innovations, and there’s one brand in particularr which isn’t passing unnoticed: Heetee Baby ts Company is marking a new era of tech products in the market. They have a clear objective: to make highend prams that instantly soothe babies in their superior comfort and design and d let parents be less restricted. Heetee is making d advances never before seen in this industry, and they’re achieving their goal. Tel: +44 (0) 7747636971 Email: samuelaco@hotmail.com

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nursery today

K&J

C047 (UK Pa a villion)

Shark Attack – for every mini shark adventure! ■

SwimFin aims to provide and encourage a fun learning experience for children and family members of all ages and abilities without being restrictive

■

Little ones have total freedom to kick and splash about and master those four key strokes

■

Learning to swim with a fin is not only a whole lot of fun, it’s a lot easier too!

■

SwimFin is worn on the back, so it helps children establish a natural position in the water ensuring there is no danger of tipping or losing balance

Visit us! Hall 4.1 Stand C-040 for details of our new products

SwimFin comes in 8 fintastic colours – RRP £22.99

info@swimfin.co.uk | www.swimfin.co.uk

www.doddlebags.com

Best est in Baby CHARACTER TEETHERS

14th to 17th Sept 2017 Hall: 10.1 Stand: A-069

Come and see our fantastic new range of silicone character teethers.

The Home of Classic Characters

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Glide to furniture heaven Hall 4.1, Stand: B048

A warm welcome Hall 4.1, Stand: B40a MJmark would like to welcome you to their stand to introduce you to their new range of wicker cribs and dolls prams. New colours of beddings for Comet and Cloud range will be displayed. Pop over to their stand to receive a very warm welcome. Jack is looking forward to meeting you all. Don’t forget to pick up latest brochure. Tel: 01432 279055 or 07815179574 Web: www.mjmark.co.uk

Little House Furniture continues to expand both in the UK and overseas. They have developed their bestselling Brampton range by adding a new grey colour, which is proving to be very successful. They have been very pleased with the sales of glider chairs and have . added a new grey coloured frame with a dark grey cushion and footstool In addition to furniture, they have added mattresses to their offer and now have a comprehensive range including cot and cot bed sized mattresses. Tel: 00447867528444 Web: www.littlehousefurniture.co.uk

Anthracite is the new black according to Mamas & Papas Hall 10.2, Stand: C040 Kind Und Jugend marks the global launch of the Mamas & Papas SS18 hero product, their Signature Edition Ocarro Anthracite pushchair. A multi category brand; stand visitors will receive a sneaky preview of product across all sectors. From nursery and maternity products to baby clothing, toys and accessories – the brand offers product for buyers of all sizes. Targeting parents, their family and friends, the brand is currently embarking on a new phase of growth with tailored store formats, edited ranges, new collaborations and product launches, including a focus on in-store experiences. Their UK website is set to re-launch in early October 2017 with an exciting stream of content which will engage with the core customer. The brand is also looking to expand its footprint into other international territories to further build d on its global success. Don’t miss out on stopping by the stand for an n introduction to the new range. Tel: +447392 124230 Email: angela.blundell@mamasandpapas.com Web: www.mamasandpapas.com

nursery today

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K&J

A B-049

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focus KIND UND JUGEND

Going ABC Hall 10.2, Stand: C041 With their most comprehensive portfolio to date, ABC Design are aiming to make an impact at Cologne with their cutting-edge 2018 range. Innovative new lines and refined classics are perfected by all new fabrics and designs and with an extensive collection of accessories to match, the 2018 range provides ample options to cater for all lifestyles. To experience all of the ABC Design range first hand, make sure you visit Hall 10.2, Stand C041. Tel: 01652 649538 Web: www.abc-design.de/uk

Safe and sound Hall 11.2, Stand: H019 Keep baby calm with the VTech Safe & Sound Myla the Monkey Portable Soother. This portable soother attaches almost anywhere and lets you choose from five gentle lullabies and five soothing sounds including white noise to relax your little one while on the go. The flexible tail on this monkey-shaped soother hooks onto door handles, pushchair handles and even car seats. The VTech Safe & Sound Myla the Monkey Portable Soother’s cheeks light up as a soft-glow nightlight to soothe your little one after dark. Plus, a rechargeable battery means no matter how many times you use the soother, you won’t have to worry about replacing the batteries. All items will be available at all good retailers in Autumn/Winter. Tel: 01235 555545 Web: www.vtech.co.uk

Mix n match M Hall 4.1, Stand: B051a H Obaby’s latest furniture ranges are proving to O b be their most popular to date. At the heart of tthe products is the beautiful Stamford sleigh ccot bed with its matching changing unit and wardrobe. Each piece in the range is available w iin an array of colours and can also be ccustomised to match any nursery thanks to tthe Mix n Match options. Also, a new selection of Disney furniture will be on display featuring some of the most w lloved Disney characters in exciting new designs. With all these and even more to d eexperience firsthand, make sure you head to Hall 4.1, Stand B051a during your visit. H T 01652 649538 Tel: www.obaby.co.uk Web: W

nursery today

The New Award Winning Baby Rocker is Launching

Portable baby rocker, safe to use from birth

Attaches to pushchairs and prams

Rainproof. Use indoors and outdoors

Gentle 30 minute rocking cycle

Quiet motor technology with adjustable speed

Up to 60 hours battery life

One Giant Sleep for Babykind

Award Winner

MADE IN THE UK

Voted ‘Mumsnet Best Gift’ for a Newborn 9 years running

CAR SEAT SAFE TECHNOLOGY The solution to the dilemma of warmth over safety in a car seat

the award winning hands-free baby bath towel for safe baby bathtimes

info@hugglemeclose.com www.hugglemeclose.com

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www.cuddledry.com Tel: +44 (0) 1823 323363 | Email: customercare@cuddledry.com

24/08/2017 11:24

focus KIND UND JUGEND

Best in class Hall 10.1, Stand: F10 This year at Kind Und Jugend, aden + anais is present with their three brands. aden by aden + anais successfully launched a new range of soft brushed muslin flannel while ideal baby unveiled exciting new prints. aden + anais is launching a new autumn/winter collection including oversized muslin swaddles, named a Mother & Baby Best Product for Newborns in 2017. The already very popular autumn collection will feature vintage florals, hand sketched horses and shiny dandelions. Tel: +44 (0) 203 735 7576 Web: www.adenandanais.co.uk

it h w e l S ty n c t i on fu

Comfort all round Hall 4.1, Stand: B049a The Hana Baby Carrier carries baby in an ergonomic position, which is most comfortable for both the wearer and baby. It features padded waist belt and shoulder straps, that evenly distribute babiesâ&#x20AC;&#x2122; weight over the wearers shoulders, back and hips. It accommodates babies from 3.5kgs/7lbs without the need of an insert and grows with baby until 20kgs/44lbs. The shell and lining is made of high quality certified organic cotton and does not contain any harmful chemicals or dyes. Web: www.hanababy.co.uk

nursery today

The joy of the journey Hall 10.2, Stand: F019 Innovation abounds on the Diono stand this year with new strollers, car seats, carriers and accessories to give parents everything they need for a great journey. Following a significant investment in product development which sees a whole new team and two new offices integrated into the Diono business, the range of products and opportunities are rapidly expanding. Visitors to the Diono stand can expect clever design in the super-lite super-compact stroller category, technical ingenuity with new materials for travel systems, patented new baby carrier designs and ultimate car seats with the most longevity. Additionally with a whole new focus on design led fashions and fabrics, Diono products are just as much about style as they are functionality. Itâ&#x20AC;&#x2122;s a stand not to be missed. Tel: 01827 310 557 Web: uk.diono.com

We constantly look for open minded, creative and passionate people to join our teams. Come and be part of our world full of innovation and design inspired by art, music and fashion.

Our team in the United Kingdom is currently looking for a Trainer (m/f) based in Southern UK AREAS OF RESPONSIBILITIES: ■■ ■■ ■■ ■■ ■■

PROFILE OF QUALIFICATION:

Develop a standard training for all our products for internal and external use Visit customers and hold product trainings for distributors, retailers and other costumers in the London area Ensure all CYBEX & gb point of sales is maintained and kept in perfect condition Support and advise customer enquiries Refer customer feedback and information on competitor activity to appropriate contacts within the organisation

■■ ■■ ■■ ■■ ■■ ■■

Successfully completed an apprenticeship or graduated from university Relevant work experience as a trainer in a related area Positive and winning attitude, very sociable Excellent communication and negotiation skills Understanding for Lifestyle and Design Good networker and Team Player

Contact: CYBEX GmbH | Human Resources | E-Mail: career@cybex-online.com

AREA SALES MANAGER HUMBERSIDE AND YORKSHIRE The Company

Established in 1877 Silver Cross is one of the most loved and trusted British brands, best known for iconic prams and premium nursery products.

The Role

This assignment is a fixed 12-month contract. We currently have a fantastic opportunity for an experienced Field Sales Professional to join us and take ownership of a key performing region in the UK. Based in and around the East Coast – this region encompasses the areas such as East Riding of Yorkshire, South Yorkshire, Lincolnshire, Peterborough and Norfolk. Working within a successful team and reporting to the UK Head of Sales, you will be responsible for developing and maintaining excellent relationships we have within the independent nursery channel.

The Candidate

With at least 3 years’ consumer sales experience you will be a result focused individual who can demonstrate enthusiasm, commitment and endeavour. First rate communication and negotiation skills combined with strong account planning and development abilities will be key. Candidates who can demonstrate a track record of developing independent retailers within the nursery industry would be of great interest to us.

Offer

A competitive salary with bonus scheme and car allowance is on offer. Benefits include tablet, mobile phone, laptop computer and company credit card. To apply please forward your CV and covering letter to Craig Reeve UK Head of Sales, or email me at: craigr@silvercrossbaby.com Tel: 07703 733881 A closing date of 7th September 2017.

Strong product presentation skills, and an ability to win the hearts and minds of retail store professionals and owner operators will be of paramount importance. We place great emphasis on the education, training and development of our key partners and consumers.

www.silvercrossbaby.com

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24/08/2017 11:20

focus KIND UND JUGEND

Pr a c t ic a l an d ver s fee d in g r an g e a t ile

Worry no more Hall 11.2, Stand: F021 With so many sippy and training cups available, it can be hard to find one that is just right for little one, with many of us filling our cupboards with endless different versions to keep our children happy and hydrated. But worry no more, as OXO Tot has created a versatile and practical new Transitions range, offering a cup to cover all bases. Whatever your child’s stage or preference, the Transitions range means your little ones will be well on the way to their first sip. Created in collaboration with a leading US speech language pathologist and paediatric dentist, the Transitions collection has been thoughtfully developed to create spouts that perfectly fit your baby’s palate, supporting the growth and development of tots as they transition through their early years. Introduced as OXO Tot’s new and improved sippy cup range, Transitions is set to help tots switch from bottle or breastfeeding to sipping with ease. The interchangeable parts of each product mean you can customise each cup to find the perfect fit for your tot; handles or no handles, soft or hard spout. Email: info@oxotuk.com Web: www.oxototuk.com

Best for breast Hall 11.2, Stand: D038 For over 30 years Lansinoh has been passionately helping mums get to the best start with breastfeeding with scientifically researched, multi-award winning products. With over 65 million tubes of HPA Lanolin nipple cream and over 4.4 billion nursing pads sold worldwide as well as more than 2.25 billion ounces of breastmilk stored in our Breastmilk Storage Bags, Lansinoh is the well-established breastfeeding expert recommended by both mums and healthcare professionals. With offices around the world, they are always looking to increase their distribution both in the UK and internationally with like-minded partners, so join them at Kind Und Jugend to explore growth opportunities together. Tel: 0113 205 4203 Web: www.lansinoh.co.uk

he Raising t bar A010/B049

Stand: Hall 11.3, nowned for ry brands re

two luxu and Cybex & gb, vative safety design, inno l na by io ba pt s, ce at ex r se tionality in ca case ow sh to intuitive func t llers, are se ro at st d an , r rs carrie ction fo 2018 irational colle sp in w ne r thei nd 2017. e the bar by Kind + Juge are set to rais gb d d an ex Cyb nt of new an largest amou e th of ng e si m ca so show e time, oducts at on innovative pr vent the in re y el mplet which will co . em we know th categories as w location on ne d an a br Exhibiting in on stands A10 and gb will be ex yb C , .3 Hall 11 and B49. -online.com ybex Web: www.c

nursery today

K&J

Hall Stand 4.1 : C04 5 UK P avilio n

A new teething toy is in town and his name is Ethan the fox, Ethan is on trend and brand new to the market. Ethan is a fresh and exciting take on traditional teething toy design with an animated vibrant style. Full of charm ethan is an effective teething toy that is sure to excite parents and babies alike.

01992 301061 07590 444066 e steve.mooncow@gmail.com w www.mooncow.co.uk

N OW P R E M I E R I N G I N CO LO G N E : P E T U N I A P I C K L E B OT TO M & M O BY KIND + JUGEND / NEW HALL 4.1 / BOOTH #1

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Exclusive distributor of Petunia Pickle Bottom & MOBY in the UK and Ireland. www.babytalkgroup.com

24/08/2017 11:32

supplier snapshot This issue we’re talking Kind Und Jugend. We speak to some of the industry’s finest to find out their thoughts on this growing International exhibition.

Andy Crane MANAGING DIRECTOR BABYSTYLE

Why is Kind Und Jugend important to you as an exhibitor? Cologne has grown to become a very important fixture on the BabyStyle calendar, it is a wonderful opportunity for the team to exhibit on a truly international platform. BabyStyle thoroughly embrace the whole Cologne experience and particularly enjoying flying the flag whilst gaining additional export market outlets. It is always such a pleasure to see a great turnout of British retailers making the journey to Cologne. Do you use this as a product launch platform? Kind und Jugend provides the perfect backdrop for BabyStyle to test the water with our valued retailers and receive their all-important feedback before we finalise any prototypes prior to production. What can visitors expect to find on your stand this year? This year we actually have two stands at the show. One will be dedicated solely for egg where visitors will be able to see the compact new Quail and also some new exclusive first reveal additions to the egg collection. The Oyster stand will be where visitors can see the Atom, the Twin Oyster Lite, the Oyster2 with a stunning new rose gold chassis while also getting a chance to pass their opinions upon viewing a preview of the Oyster3 and the new compact Hybrid Metro. Are you running any show only offers? We are not planning any specific Cologne show offers this year as we tend to save all our amazing deals for Harrogate, but it’s always worth asking!

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Jodine Boothby MANAGING DIRECTOR, GUMMEE LTD

Why is Kind Und Jugend d important to you as an exhibitor? Kind Und Jugend is the most important international trade show for the Gummee team. It is the best place to showcase our teething range, meet potential new distributors, have face-to-face meetings with our existing distributors and guage what is happening in the nursery industry as a whole. Do you use this as a product launch platform? We have always used the Show as a platform for launching our new products - this year we are launching the Gummee Glove Plus at the show - a larger version of our Gummee Glove for children six months+. What can visitors expect to find on your stand this year? This will be our fourth time at the Show. Our teething range and business have grown substantially in that time and our stand will reflect that. Visitors to the Gummee stand will be able to see our whole range of teething products, from our Gummee Mitts for newborn babies right through to our Molar Mallet for when the painful back teeth start to come through. We’ve got all stages of teething covered! Are you running any show only offers? UK Stockists will be able to take advantage of a Show Offer on our Stockist Starter Pack.

Eric White

MANAGING DIRECTOR, EAST COAST NURSERY LTD Why is Kind Und Jugend important to you as an exhibitor? We are seeking global distributors to export our range outside of the UK. The show gives us the opportunity to introduce our products to international buyers and distributors, as well as being a chance to connect with many of our customers as the show is well-attended by UK buyers. Do you use this as a product launch platform? Kind Und Jugend is a good platform for us to introduce some new pieces, so we will be showing two new additions to our furniture collection at the show, along with the previously-shown Coast range which is now in stock.

What can visitors expect to find on your stand this year? East Coast furniture always forms the centrepiece of our stand, complemented by our mattresses and Silvercloud bedding. There will be pieces from all of our product categories, to give a good overview of our offering, including the “Say Hello” toy collection which has expanded with four new products this year. Are you running any show only offers? We have promotions on a selection of our range, including furniture, dining and bedding. We invite you to visit the stand for more details.

Kate Cartwright

MARKETING MANAGER, HARDENBERG&CO Why is Kind Und Jugend important to you as an exhibitor? The team is really excited to return to Kind Und Jugend this year, especially as we celebrate both 10 years of H&Co as well as the 20th anniversary of Angelcare! K&J offers suppliers, manufacturers and buyers alike the

opportunity to explore a huge hub of innovation and as an international brand, it is important for us to meet both our UK retailers and distributors across the rest of the world. The event becomes more and more important in everyone’s yearly diary as technology allows for h to market k which hi h further innovation to be brought is certainly what Angelcare will continue to do for 2017 and beyond. Do you use this as a product launch platform? There will certainly be new products launching at K&J this year as we storm ahead with continued innovation in Baby Monitors, specifically for the Movement market. What can visitors expect to find on your stand this year? We are delighted to present a brand-new range of monitors from Angelcare, together with developments within the bathing category which will be revealed alongside some other products which will remain under wraps until the big day!

nursery today

Interview:

CHICCO

Hall 10.2, Stand: B019/A010

Discover the Chicco Key to Success This issue we had the pleasure to question Chicco’s Managing Director Mitch Levene to find out what you can expect when you visit their stand at Kind Und Jugend and how they have continued to show growth over the course of the last five years. Firstly, tell us a little about what visitors can expect from the Chicco/ Artsana stand this year at K&J?

The Chicco stand will show case our breadth of product choice, offering practical, stress free solutions for baby and parents needs. This includes sleep time, day time, relax time, playtime and out and about. The diaries for all eight Artsana employees are virtually fully booked, so we are expecting to have a very productive K&J with all our key retailers. Why is this show important to you?

Kind Und Jugend is a fantastic opportunity to celebrate our continued success. Having doubled the business during the past few years and with

another phenomenal year drawingg to a close, there’s no better platform m to showcase our brand new innovation for 2018. The show is crucial for engaging with our key retailers and allows us to strengthen relationships that will ensure long-term growth. How many new products will you be launching this year?

While we have an array of newness, our key innovation has been around developing a new solution that can meet parents’ and babies’ needs around the home all in one smart product: introducing Baby Hug 4-in-1. Having already enjoyed

“

Five ye ar s of cont inu ous sa les gro w th can be attributed to a ho st of ca re fully cons idere d integ ra te d m arket in g an d sa les str ateg ies . We have m ade cons ider ab le invest ments in both te levisi on an d digital advert ising th at pl ay a vital ro le in ta rg et in g ou r key cons umer ta rg et au di en ces .

”

brilliant success in the sleep time sector with the award winning Chicco Next2Me side-sleeping crib, Baby Hug 4-in-1 will supplement this by providing a unique and complete indoor solution that allows parents to enjoy precious moments with their little ones conveniently during their busy routines around their home. We have carried out research throughout the UK in order to determine exactly what new and expectant parents require at various points throughout the day. A fully integrated marketing strategy has also

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Mitch Levene

been scheduled to accompany b tthis fantastic launch. Alongside Baby Hug 4-in-1, w we will also be introducing new in innovations in the travel and m mobility sector, as well as fresh up updates to some of our muchlo loved existing products. You have continued to show Yo gro growth as a brand year on year how have you achieved this?

Five years of continuous sales Fiv gro growth can be attributed to a host of carefully c considered integrated mar marketing and sales strategies. We have made considerable investments in both b television and digital adve advertising that play a vital role in targ targeting our key consumer target aud audiences. We have also developed high impact in-store displays in crucial retailers such as John Lewis, cru Babies B b R Us, leading nursery independents and Mothercare that showcase hero products such as our bestselling ‘sleep time family’. Our high-profile presence at the Baby Show throughout the year is also vital in helping us target expectant mums and gain their brand loyalty right from the start of their parenting journey. This year in particular we have also become the official highchair partners to Annabel Karmel’s new book, Baby Led Weaning. Our Chicco Polly Progres5 5-in-1 highchair features on the book’s front cover, and we have carried out continued activity with the brand to support the book’s launch, including competitions and advertorials in key parenting titles as well as frequent social media activity and in-store events. Securing relationships of this nature is testament to Chicco’s growing success

and rising brand awareness in the UK.

Parent Awards. What benefits do these accolades bring you?

With the launch of your TV campaign for Next2Me, what impact has this had on brand recognition for you?

We pride ourselves on our ongoing success at awards such as Mother & Baby and Loved By Parents, as they show recognition of our new innovation launches, for which we work so hard to ensure they meet the needs of today’s parents. Receiving these kinds of awards gives parents reassurance that they can trust Chicco as a high-quality, credible brand that is held in very high esteem by other parents across the country.

The continued Chicco Next2Me TV campaign has proved phenomenally successful for us. As the only sidesleeping crib to be advertised on prime time TV, we have been able to position ourselves as the household name for side-sleeping solutions and beyond, pioneering the way in this sector and for the nursery market. The campaign has been so successful that we hope to introduce our new innovation to UK television screens during 2018. Do you have a particular product category that is performing exceptionally well for you at present?

As experts in the field, our sleep time family continues to perform brilliantly. This includes the award winning Chicco Next2Me and the new Chicco Next2Me Dream side-sleeping crib, along with our First Dreams sleep time nightlights, including our Next2Stars nightlight, as well as the Baby Bear soft bedtime toy to soothe babies as they drift off to sleep. We’re also enjoying great success in the highchair category, with our 0m+ highchair family, including Polly Progres5, Polly Magic and Polly2Start, all remaining hugely popular for parents who are looking for costeffective and fun feeding solutions that are suitable from birth. Pocket Snack, our booster seat for children from six months up to approximately three years, is seeing continued success for its easy-to-use, highly manoeuvrable and fun nature. It’s clearly the number one selling booster seat in the market. Also very popular is our carrier innovation, which includes our Easy Fit, which provides comprehensive carrier solutions for babies right from birth. We will sustain this success with a further introduction to the carrier family, which will also be unveiled at Kind Und Jugend. Chicco has become very much an award-winning brand - for example your recent success at the Loved By

How many awards has Chicco won during the course of the last 12 months?

Chicco has won a staggering 18 awards in the last 12 months. Chicco Next2Me alone has picked up seven of these, but it hasn’t just been the sleep time sector that we have excelled in; we’ve received accolades for our pushchairs, highchairs, carriers and toys items too. What would you say are the main criteria for new products launched by yourselves?

Research into meeting the precise needs of both parents and babies in all areas of nursery care is vital when it comes to launching new products. We’re very much aware of the changing needs of parents throughout the day in ensuring their baby is both safe and content, and it is through our extensive research that we have been able to pinpoint the ideal solution. With Chicco, wherever there’s a baby, we’ll be there to support parents’ and babies’ needs. How do you convey this to the consumer? What social media platforms do you currently utilise?

We currently utilise YouTube, where we showcase our product videos, and provide step-by-step guides to assembling Chicco items. We also have a very active and engaged Facebook following of more than 1.5 million, which we use to hold regular competitions as well as sharing handy tips and parenting tales.

4-in-1, a multi-functional product that provides four different options in one, for times when babies are napping, eating, playing and relaxing. Utilising our expertise in the sleep, feeding and play time sectors, Baby Hug 4-in-1 is the perfect, and only comprehensive solution that adapts to changing parental & baby needs throughout the day and night, always putting comfort, security and peace-of-mind first.

We undertake sponsored events on retailer websites, such as our sleep time event with Mothercare and meal time event with Annabel Karmel. We frequently appear on the Annabel Karmel website and social media platforms, including Instagram, as their official highchair partner.

Web: www.chicco.co.uk

Do you feel that nursery products currently have sufficient new innovation?

There’s always work to be done to ensure that the nursery industry keeps up with the evolving needs of today’s parents, which is why we constantly utilise findings from our Group’s Italianbased research centre, Osservatorio Chicco. We are currently nourishing the market with our new innovation that meets various needs of parents and children throughout their daily routines. Looking to the future - are there any exciting plans on the horizon you would like to share with our readers?

Due to its uniqueness, I have to return to the huge launch of Baby Hug

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talking shop NURSERY SUPPORT GROUP

Shop matters with NSG

I Yasmin Ali, Babyland, Fife

l l er o r t s a o S upbu r st t t a s o C in S un

n typical so called summer fashion, most shops are reporting a lull in sales. I am sat in Brewers fayre, contemplating how long summer holidays are, and how hard it is to work, running your own business and managing a family at the same time when schools give kids eight weeks off to destroy the house and be bored – surely it can’t be positive for the learning experience, though I do miss my near five month university holidays! I have had to rewrite my article after an issue came to light on the NSG, which members asked me to act on. I felt that warranted a mention here too. Now as I stated in the post in Nursery Trade – although one particular brand was mentioned, this is not an isolated incident. We had what I would call an indie favourite brand, good quality, pop up on the newsfeed of an NSG member selling for less than Trade cost to us. Quite upsetting and members asked me to act and to speak as their voice which I did. It’s not a witch hunt against brand A or brand B. I say it all the time, do you want to stock brands that customers can pick up at the same time as their toilet roll? It’s that simple a question really. This isn’t aimed at suppliers; this is for my fellow independent retailers. You’ve seen a product in a discounted store or supermarket… points to remember: 1. Brands you stock reflect you as a business 2. Shop and warehouse space is money, can you afford to keep/ stock/display items that are available to the consumer at less than what you pay? 3. What is that product doing for your reputation? If a consumer buys an item from you, that they then see online or in a supermarket for 50-70% off and end up bringing back for a refund or leaving a scathing review online about you, reputation is so hard to build back, and being called a rip off is a kiss of death. Floor space is money and who wants floor space occupied with devalued expensive stock? Suppliers prefer one on one open communication with us, I think a Facebook is too open a forum for discussion for them, and that’s fair enough – also of course they cannot

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discuss individual account information on there, so I get that a lot of them maybe do not use that platform as much as we indies would like! At the same time, we know most of them read the posts, and do nothing. The NSG is a support network, which I was forced recently to revamp. Every ship has rats and we have ours, but it’s harder now for them to operate with a now tighter ship. Suppliers reprimanding their retailers for comments made need to not focus on that retailer, but what prompted that retailer to comment in the first place and why so many other retailers agreed. Please if you are going to go on the word of a rat, get your facts right before you start making calls - which is going to be hard since you don’t have direct access to the group. The NSG is not for suppliers, so please back up and let us operate. Of course, what is not said on the group, is said in private groups – you cannot stop people communicating! This is the gift and curse that is social media. In other news, well not so news, but super exciting. K&J is literally around the corner and more indies than ever before are preparing to go, which I feel is a no brainer for many of us – it’s a huge source of pride for me, bumping into NSG members I know, bumping into those I haven’t met, our meet ups grow year on year. The best thing about it of course is being the first to know what is going on, the first to order new things in and knowing/seeing new things before they end up on social media for the end consumer to share and quiz your team about when you yourself are still at the show and haven’t communicated back with the shop! The biggies will ALL I expect have new things going on, but no one is giving anything way. Looking forward to seeing everyone in the UK pavilion, where I’ve noticed that more than usual our suppliers are attending. It’s great to have lots of our suppliers in one area and for smaller suppliers to be in attendance there – I will try my best to get around everyone, and wish everyone exhibiting good luck. Please if you are on the Trade page, let us know where you will be showing so we can come see you, sometimes if a supplier isn’t on our radar, they can be missed out, everyone is always tight for time so please do make yourself known if you can.

Top products on my radar just now are baskets/pods from Cuddles Collection – also the hoot owl bags are back in stock and selling well, as well as the funky grey sequin baskets, pram sets and footmuffs – so different and appealing. Red Kite showed a unicorn range in Harrogate that just came in this week, they are so on trend just now and a huge hit with wee ones. I love the Cosatto Supa stroller in Sunburst, I think it’s fresh, I loved the

M a mas & Papas Ocarro concept and think it has a real designer feel to it. I always think Cosatto are ahead of times with some of their colourways, maybe this is one of them! I adore the Mamas & Papas Ocarro, as many of you know this is one of my favourite set of wheels on the shop floor, so innovative and functional – the grey twill is a beautiful fabric and the whole range is selling strong. Last but by no means least, the Venicci Gusto which is just gorgeous. Lovely fabrics, the tan is a great compliment – a huge shout out to Peter and his fab team who came and installed my stunning stand recently, we love it, thank you. Finally, a huge shout out to Robert in service at Bébécar, who helped me out with a horrid situation with a customer, who I hounded as she hounded me – I appreciate your support and your attitude, and how you dealt with me knowing I was at the end of my tether and upset. Relationships with suppliers are supposed to be partnerships, and there was something quite real about my chasing Robert, who was chasing the factory over in Portugal. Thank you. See you all in Germany!

BOOK ONLINE TODAY!

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18/08/2017 10:19:31 18/08/2017 10:28

focus MONITORS Image courtesy of Hardenberg & Co

Monitoring success When it comes to choosing a monitor, parents seek reassurance that their chosen model is correct for their requirements. aby monitors are very much moving away from analogue, with more sophisticated models being introduced to keep up with an ever changing digital world and through innovation, the monitor sector is keeping up. This is a product category that parents research heavily, which is illustrated in our FanFinders survey, with more than 77% of those surveyed confirming that they researched products prior to purchase. Joanne Grey (Marketing Consultant, Summer Infant) views this as a positive. “Given that monitors are fairly high value and the expectations for use are high, overall it is a category that is more widely researched than others. The good news is that there is a lot of useful information out there to help consumers make their decision and some great reviews from other parents across the internet.” Said Joanne. “Word of mouth also plays a huge part for many parents. If you can get a personal recommendation from a friend who has a good monitor then that provides a short cut to making a decision, as do awards from well recognised baby magazines or parenting portals.” Technology is something that is now expected almost as standard as a feature of a baby monitor. It’s not a case of simply ‘plug and go’. This is a product sector that is steeped in innovation, but with so many varying options out there what is currently driving this sector forward? We asked Kate Cartwright (Marketing Manager, Hardeberg & Co) what consumer trends they are currently noticing. “Parents always want to get their babies into a good sleep routine to encourage good sleeping habits. This coupled with them being able to see and hear their baby ensures that everybody gets enough rest and good quality sleep. “Our new range of baby monitors have moved on a little in style and have a much more contemporary feel in order to fit into the homes of today’s parents; as well as giving them the ultimate peace of mind.” Summer Infant are noticing a higher demand for additional cameras on their monitors. “We are seeing a high demand for additional cameras on our video monitors, so that parents can monitor multiple children in different rooms - this may be down to the gap closing between first and second child for many parents, so they have the need to monitor more than one child but don’t want the hassle of multiple parent units. “Summer Infant has responded to this trend by introducing the Wide View 2.0 Duo which comes with two cameras and then the new Side By Side which is the first monitor to introduce a split screen for simultaneous viewing of 1-4 rooms on the screen at the same time.”

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Cameras to one side, what other additional features are parents currently seeking? “Parents buying baby monitors these days have high expectations, some of the features that used to be regarded as premium are now expected as standard. For example temperature, sound lights and a night light,” said Joanne. “So, the additional features that parents are now seeking out relate to the picture quality of the video, the ability to zoom in and even pan round the room and better quality night vision.” Like most things, when it comes to choosing a monitor, new parents want to be assured that the choice they are making is the right one for them. Although a baby monitor used to be considered a luxury item, this is certainly no longer the case as these are now viewed as standard on the must have shopping list. How are these assisting though to help calm parent anxiety? We asked Kate for her thoughts. “All parents want their little ones to have good sleeping habits and to have peace of mind while their baby is resting, so that they can get some rest too! Any product that can help or facilitate this is certain to carry a high level of consumer demand.” Said Kate. “To keep mums in the know and to make them aware that baby is sleeping soundly with good quality sleep; an Angelcare monitor is here to help. With our bestselling Sensor Pad, parents seeking reassurance can get it with this product. Our monitors alleviate some of the stress and worry associated with parenting and offers peace of mind. Our brand is an emotional brand as we are proud to be able to empathise with parents on this key issue of sleep.” As monitors are clearly moving with technology buying a monitor is a great category for dads too. As this is a technical ‘gagdet’ dads are far more likely to want to be involved in the decision process and will often offer their technical knowledge. In fact, this type of purchase enables dads to be more actively involved in the preparation for the new arrival. “Baby monitors has always been a category dads have got involved in when it comes to purchasing decisions - whilst it does feel a bit cliched and stereotypical, like it or not - many dadsto-be are more technically minded and interested in the intricate details the monitors have to offer,” Joanne told us. “From our research, we’ve found that on the whole more dads do the “research’ when it comes to choosing their monitor, but then narrow down the options and let mum-to-be make the final choice!” This can definitely be seen within our survey, with nearly 70% of those asked stating

Pa rents buying ba by “ mon ito rs

th ese da ys have high expectat ions , so me of th e fe atures th at used to be re ga rded as prem iu m are no w expected as stan da rd . Joanne Grey, Su mmer Infant

”

h d d was iinvolved l d iin the h b i process. that dad buying Take a look over the following pages where you will find a selection of monitors that are currently available.

The survey says… Nursery market specialists FanFinders surveyed 2000 consumer via their platform Your Baby Club focussing on monitors. Here’s the results. Did you use a baby monitor?

Yes: 1740 (87%) No: 260 (13%) What type of monitor did you choose?

Analogue: 256 (12.8%) Digital: 550 (27.5%) Video: 931 (46.5%) Sensor: 263 (13.2%)

Did you look at the digital functions of the monitor?

Yes: 1485 (74.3%) No: 515 (25.7%) Did you opt for a monitor that worked alongside a phone app?

Yes: 581 (29.1%) No: 1419 (70.9%) Was this a product that dad was also involved in making the buying decision?

Yes: 1395 (69.7%) No: 605 (30.3%)

Did you research monitors prior to purchase?

Yes: 1550 (77.5%) No: 450 (22.5%)

Snuza.indd 1 Nursery Today_Snuza advert_2017.indd 1

15/08/2017 14:47 2017/08/15 2:18 PM

focus MONITORS

Big wave to digital Summer Infant’s line up of monitors offer something for every customer’s budget, from RRP £39.99 with the Baby Wave Deluxe Audio and Babble Band Wearable Monitor, right up to the new top of the range Side by Side at RRP £230. The sleek range of digital video monitors launched earlier this year from Summer Infant compliment any nursery interior, each of the digital video monitors offers premium features as standard and provides a really easy to use interface with leading edge technology. Summer Infant’s ethos when it comes to baby monitors is about focusing on form, function and value – avoiding gimmicky features that only act to distract consumers and make the monitors more difficult to intuitively navigate. The most recent addition to the range is the Side by Side Video Baby Monitor, the first monitor to introduce split screen, so enables simultaneous viewing of one to four rooms on the screen, it also has the added bonus of pan and tilt to achieve the perfect viewing angle. In 2018, Summer Infant will be introducing even more ground breaking technology to its monitor range – they’ll be showcasing them at Kind & Jugend, so visit them to find out more. Web: www.summerinfant.co.uk

No compromise on quality For parents, understanding safe sleep is a trigger for anxiety. Therefore, using a baby monitor is one way to alleviate this. With innovations in technology, the number of features available with monitors is increasing meaning there’s plenty of choice for the consumer to find something that suits their individual preference on monitoring their baby. Some parents are reassured by sound monitoring. Other’s like to see baby on the screen and monitor movements with a patented Angelcare Sensor Pad, alerting them when movement isn’t detected after 20 seconds. Angelcare is the global number one in movement monitors, sold in over 70 countries worldwide and has provided peace of mind to millions of parents. The monitor collection has been awarded an impressive set of consumer and industry awards and offers parents Digital and Analogue monitors with the options of Movement, Video and or Sound monitoring. Both parents and retailers can enjoy the choice offered and price points which suit a variety of budgets but never compromise on quality. 2017 has also seen a number of new monitors launched in the Angelcare range, two of which feature new wireless technology and can monitor movement using a new wireless Sensor Pad, the only one currently available in the market! In addition to the wireless Sensor Pad, Angelcare monitors now come complete with a reporting and tracking feature, allowing parents to better respond to baby’s needs based on their sleep patterns and reactions to temperature and movement. Tel: 01785 503 821 Web: www.hardenbergco.co.uk www.angelcare.co.uk

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Safe&Sound New addition to VTechâ&#x20AC;&#x2122;s award winning range this Autumn

2.8â&#x20AC;? Colour Video Baby Monitor BM3300

Digital 2.4GHz FHSS wireless technology for a secure connection

+ Up to 300 metre range

Automatic infrared night vision

Lullabies & nature sounds

Expert technology giving parents peace of mind

Temperature sensor

Talk-back communication

Available to order now

For more details please contact 01235 555545 trade_sales@vtech.com

More models available

focus MONITORS

Rest assured Take time to visit Snuza who will be exhibiting at Kind Und Jugend with their innovative range of monitors. nuza will return to K&J this year with their innovative range of monitors for parents including the Snuza Pico – the next generation of baby monitoring allowing parents to monitor abdominal movement, temperature, body position and sleeping patterns from their smart device and the multi gold award winning Snuza HeroMD portable breathing monitor. The Snuza Pico’s introduction of Sleep Analytics via the Snuza app prolongs the use of the monitor beyond infancy which is an industry first. In the first year the Pico acts as a movement monitor which vibrates after 15 seconds of no movement in an effort to rouse baby to resume abdominal movement, followed by a loud alarm if a further five seconds passes with no abdominal movement. As the child grows older the added functionality of sleep analytics becomes the primary reason for use. Through extensive research Snuza discovered that sleep quality and duration is a concern for many parents pertaining to brain and memory development from newborns well into childhood. This is based on scientific studies that prove that there is a definite correlation between sleep quality and duration, and a child’s development over time. The Sleep

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Analytics feature of the Snuza Pico helps parents understand their child’s sleep patterns, thereby empowering them to make changes to improve the sleep quality of their children in order to ensure their optimal growth and development. The multi gold award winning baby monitor is a game changer to the Monitor market and is Europe’s first medically certified portable breathing monitor. A wearable device which attaches to baby’s nappy to monitor breathing via abdominal movement, which will alert parents via a loud audible alarm if breathing is weak or less than eight breaths per minute. The advanced technology in the full Snuza family of portable baby monitors combined with extensive experience and market feedback means Snuza is the brand to offer the ultimate in peace of mind and support. See the full range at Kind Und Jugend on stand Hall 11.2, Stand: D036. Web: www.snuza.com

Snuza Through extensive research ity and d iscovered that sleep qual many duration is a concern for n and parents pertaining to brai memory development from od. newborns well into childho

Safe & Sound

Keep a close eye on yo ur baby from everywhere in your home and hear all the sounds and see all the movements they make. Digital technology provides superior sound quality and the 2.8â&#x20AC;? screen, 2x digital zoom and manual tilt camera make seeing baby easy. Automatic infrared lights on the baby unit make your baby fully visible both day and night. Temperature sensor displays on the backlit screen and ale rts you if the temperature out of pre-set options. moves Long 300m range all baby from anywhere ows you to monitor yo in your home. ur You can also soothe yo ur baby from another room with the Talk-Ba communication featur e or set five lullabies ck and four natural sound Includes wall mount s to play. fixings so you can rep osition the camera. Tel: 01235 555545

Web: www.vtech.c o.uk

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20 YEARS bringing parents

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@Hardenberg_Co Hardenberg&Co Ltd

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social media ROSS HEWITT

All about innovation It Was The Best Of Times…It Was The Worst of Times

in g t , M an a g an d it w e H s s Ro Pi e o f S ec ret l M e d i a ’. r o t c e ir D ia ‘S avvy S oc in g a ut h o r o f h is d ig ita l m a rket st r n R o s s b e g a 9 8 an d h a d h is fi y tr 19 c a reer in t h e nu r sery in dus o t g& fo r a y in f M a rket in ro s s in o d a e H s a ver C c e fo r S il ec ret Pi e in r e m m o c E S e set up g 2 0 0 8 . H d h a s b een h e lp in n a d e v lo 2 0 10 foun d an d t e g s t n e . li e c r s in c on lin e eve i e .c o .uk etp w w w.sec r etp i e .c o .uk ec r | R o s s @ s 4 10 0 2 7 | 0 1 9 0 4 ec ret _ Pi e @S | Tw itter :

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h, Cologne…four days of innovation and inspiration as the global industry congregates in a historic German city. I’m excited h about what will be unveiled this year a as a the industry is becoming something of o an arms race with a clearly visible escalation in creativity and e engineering. e Every year I wait for the bubble to burst and the nursery trade to hit the b ceiling c in a postmodern-day dilemma where everything that can be thought every of has clearly clear been thought of and rolled out aand the ideas well runs dry. But ev every year I am truly amazed at how cor core concept products keep getting rei reinvented. Pushchairs step towards tthe thin line that separates them from being something a parent u uses and something that

could easily have a roll-on part in the next Transformers movie. Furniture gets reinvented as highchairs become chairs for life, wardrobes and dressers appear that wouldn’t look out of place in Ideal Home magazine; and car seats can now have wheels and be pushed around like strollers! It excites me; is that a bit sad or do you feel it too? But Kind und Jugend is a biosphere. An intriguing bubble where the real world gets forgotten for a few days as we wash down dubious sausages with, to be fair, decent beer. Back at the home front things are far from exciting, and that really does make me sad. It is hard to miss the feeling in the

air this year. I read posts and comments in the trade groups on Facebook and I often start to type my own two-penneth, but end up deleting it before posting as what good is a limited conversation in a Facebook group? Like Brexit and General Elections, simply posting some comments on social media isn’t actually contributing or doing anything meaningful. Sure, you might feel a bit better having vented your spleen but nothing will change from doing it. Brands and distributors not chipping in when retailers publicly lament the industry does not mean they don’t care. It likely means that the true spokespeople aren’t members of particular social

media groups or that they prefer to discuss matters in a more official environment. Retailers posting about their frustrations isn’t ‘retailers having a whinge’, it’s small business owners finding a voice for the rage and sorrow that they feel right now about the industry they support their lives and families through. It feels like everybody is monitoring everybody but nobody is really talking to anyone. Without real discussion, nothing will change. As someone who stands closer to the side-lines than an actual brand or retailer I can see matters through a slightly wider lens and from where I am standing no-one is to blame about today’s challenges.

But the challenges are there. So, what do we do? I don’t think there is a digital solution to this. It is easy enough to set up online groups and forums and sharing

services between lots of businesses but I just don’t think they work. It needs flesh in the room. It needs people sat with people, not behind keyboards. It needs brands, distributors and retailers sat together. It needs a realistic agenda. You will not get price-fixing legislation to disappear. You will not get Brexit to go away so currency exchange rates and price increases will not be reversed. It needs do-ers not moaners. As a retailer, if you only open your store until 4pm each day and never open on Sunday and rarely use social media or email marketing then don’t expect to be taken seriously when you say trade is slow. Brands, if you sell your products on digital platforms at a cheaper price than you sell to trade then don’t pretend you’re here to help. It needs somebody to put their hand up and say they will arrange and host an exploratory session if enough people are serious about starting meaningful conversations.

Reta ile rs po st in g ab out th ei r frustra ti on s is n’t ‘reta ile rs h avin g a w hing e’, it’ s sm a llic e vo busin es s ow ne rs fin d in g a th fo r th e ra ge an d so rrow thate th ey fee l rig ht no w ab out ei r in dustry th ey supp ort th lives an d fa m ili es th ro ug h. So, Ok, I’ll do that. Who wants to come? Email me if you are interested in a discussion meeting taking place sometime soon and I will speak to some folk and we’ll see if this is something that can grow legs. If you are heading over to Cologne then you can also speak to me about it after my presentations in the Trend Forum on the Friday and Saturday, where I will be giving seminars on Content Marketing and Social Media planning.

See what I did there? I made out I was all concerned and benevolent for a little while, but really it was just a cheap ploy to let you know that I am presenting twice at Cologne and I am hoping some of you lovely readers will stop by to make me look knowledgeable, charismatic and popular. But right now, I must say auf weidersehen. I’m off to practice my English so I can speak it as well as the Germans ahead of K&J.

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HALL 4.1 UK PAVILION Stand B051a Come and see our latest products

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Bonbon Blue

Taupe Grey with White

www.obabytrade.co.uk 01652 641491

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Feature:

MEET THE PR’S

Say hello to the nursery PR’s

etting your news out into the world can sometimes prove quite a tricky business with an endless list of pressing things to do. Fear not, as a trade sector this where a good PR company comes in. They take the pressure off and do all

Be nutured with Azaria Azaria is one of the UK’s leading family specialist PR, Marketing and Social Media Agency. With a proven track record over 13 years and an envied reputation, they work with brands big and small to create targeted campaigns that help achieve business goals. From strategy to content to execution, Azaria handle it all! They nurture their clients including Maxi-Cosi, Quinny, Little Tikes and Skip Hop, looking after all their PR needs including social media, awards, sampling, brand and expert partnerships, product placement, and much more. Plus, they’re well known amongst celebrities, media and influencers as the go-to agency for all things family. They have a first class team led by Managing Director Amber Steventon who has more than twenty years’ PR experience. They love what they do and their passion shines through! Tel: 01604 217 000 Email: hello@azariapr.co.uk Web: www.azariapr.co.uk

sated to es cc su to p m Bu dedic y agenc ue boutiq ng winni BumpPR is an award

your promotion for you. From contacting the necessary press to marketing online, good PR companies know exactly who and how to get your news, deals, offers and promotions read by the right people, something that will only help you and your sales succeed.

Targeted product placementt Bertelli

Communications has nearly 20 year’s nursery industry experience and the agency pridess itself on its relationship with clients with some of the most long-standing working partnerships in the sector. Bertellii have worked on some of the UK’s most well-known brands as well as launching totally new companies and innovative products to the consumer and the trade. With experience in all aspects of PR, they can tailor cost-effective campaigns to suit a client’s specific budget from om one-off bursts of activity to working with you as your ur retained press pre offi ffice. Bertelli Comms specialise in targeted product placement to ensure your products get noticed. Every week their clients and products appear in lifestyle magazines, online, TV and in national media outlets, in fact, whatever your target market read, listen to or watch they will make sure you’re there, raising your brand awareness and ultimately driving sales!

Tel: 07739 023 756 Email: lianne@bertellicommunications.co.uk

es to suit your providing a comprehensive menu of bespoke servic the team offer year, th seven needs – and your budget! Now in their toy sector. and ry nurse the to ach appro -on a down-to-earth, hands ideas good g The team at bumpPR believe it’s all about makin Each way. the along s happen, and creating lasting relationship nate, client is promised a personal experience with a passio ds are metho PR’s bump s. sional profes of team well-connected thinking. A fresh with d pro-active, immensely adaptable and packe So ne. everyo for hing somet has truly flexible team this agency ts of benefi the enjoy and family the join – for g what are you waitin y love what they do! simpl who ts exper being part of a fun loving, hardworking team of Tel: 01462 613002 Email: lisa@bumppr.co.uk Web: www.bumppr.co.uk

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Understanding your audience

Back to basics

Practical Media Services is that no-nonsense, back to basics PR, media and marketing agency that you may well have heard of. They have been operating in the nursery field since 2002 and over that time have worked with many of the key names in the industry as well as many smaller companies and start-ups. Their services include a unique Pay on Results PR service, Social Media Content Writing/Calendar, Media Planning and Buying, Web Content Writing, Product Description, Web Site Audits, Proof Reading, Brochure Text Copywriting, Marketing. No large retainers or monthly fees, just fair prices for good work. Tel: 07714 103033 Email: nickbutler@practicalmediaservices.com

The Media Snug - helping your bran d to grow in the parenting industry. With decades of experience and as parents themselves, the team at Med ia Snug understand your target audience, givin g you the coverage you deserve, helping your business to grow. Their current portfolio includes, Bibe tta, SpaceCot, Doddl Cutlery and Baby Kâ&#x20AC;&#x2122;tan, all of whom they are representing at K&J this September. They offer: . Marketing strategy and impleme ntation . PR including journalist, blogger, celebrity outreach . Digital & Social Media managem ent . Event planning and management . Media planning and buying . Growth workshops . Expert profile building . Franchising, licensing models, strat egy The Media Snug is a new consultan cy formed by the merger of Inspire Me Media and MediaBites. Email: hello@mediasnug.com Tel: 07973 614749 Web: www.medisnug.com

BABY CARE INDUSTRY STRATEGIC MAP Do you want to be visible on foreign markets? We recommend those with whom you can ;!ÂŁ0 #<9-2'99W '; -2 ;3<$, >-;, ;,' 8'68'9'2;!ŕŚ§ ='9 of the best trade magazines. BELGIUM Ňş CHINA NURSERY CHINA E N G L A N D GERMANY { I T A L Y Z

NETHERLANDS BABYWERELD T { ŕ˘° ĂŁ S PA I N P U E R I C U LT U R A M A R K E T SWEDEN LEK & BABYREVYN

BCMI President Marek Jankowski tel.: +48 71 733 65 78, bcmi@branzadziecieca.pl www.babyc aremagazines.com

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focus BABYWEAR

Head to toe The baby clothing sector is all about softness. Garments that ooze cuteness are always winners! This is a growing sector, not only in the choice of items available, but one which is also about the type of materials used. We are seeing more garments available using organic cotton, bamboo fibres and even fabric that has been created specifically to protect baby’s soft skin. Here we bring you a selection of items currently available.

Go wild

features gorgeous huge hit, unsurprising really as the collection of bedding and sleepwear The Little Green Sheep’s beautiful Wild Cotton range is proving to be a it, Hat & Bib); (Sleepsu ts, Sleeping Bags, Knitted Blankets, Bedding Sets and Gift Sets illustrations inspired by nature. The 100% organic range includes Sleepsui skin. all suitable for 0-6 month olds and lovingly developed not to irritate delicate g, with 25p of every item sold from the Wild Cotton range going towards protectin Trust, d Woodlan the ng supporti are Sheep Even better The Little Green Cotton Wild grey, pale and mint of colours neutral gender in e Availabl d. out childhoo restoring and creating woodland, for babies to grow in and enjoy through quality. marl jersey cotton, making it sumptuously comfortable and of outstanding has been created using gorgeously soft, brushed, GOTS certified organic Email: trade@greensheepgroup.com

New for the Autumn/Winter season is this adorable collection of “Grey & White” knitwear by Dandelion. Grey has become the new pink & blue for babies. Our range consists of Spanish style pom pom 2 piece sets, hooded lined baby jackets and cosy 2-piece legging sets suitable for baby boys and girls. Sizes start from Newborn. Our full collection can be viewed on our website www.dandelionclothing.co.uk Now available for immediate delivery.

www.dandelionclothing.co.uk sales@dandelionclothing.co.uk T:01908-690726 / 01455-844469

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Belle & Boo Babywear & Accessories , this

Thoughtfully designed by Belle & Boo creator Mandy Sutcliffe charming range of new baby gifts and accessories include a hooded bath towel and bag, gift boxed bibs and a wrapped blanket and hat set. Adorned in their nostalgic and playful Toy Box print, these beautifully patterned baby gifts are perfect for both boys and girls from 0+. Making wonderful gifts; the hooded bath towel comes in its own fabric draw string bag, the bibs in a sweetly illustrated gift box and their blanket and hat set rolled together neatly and tied with grosgrain ribbon. Email: trade@belleandboo.com

It’s a wrap

classic TraditionallyDandeli on are based in Leicestershire and Caroline Jane International and the brand r have been trading for 26 years. They specialise in traditional style babywea greys. and whites blues pinks pastel in designs including some classic Spanish Their garments are designed in the UK and manufactured in family owned . Their factories in Portugal, who have a reputation for quality finished products legging and dresses Onesies, Jackets, of consists popular range of knitted garments sets. Caroline Jane International also sell a range of cotton premature baby clothes te starting from 1-2lbs in weight. Stock is available all year round for immedia delivery. Tel:01908-690726 / 01455-844469 Email: sales@dandelionclothing.co.uk Web: www.dandelionclothing.co.uk

Keeping baby warm and snug after a bath, Little Chick London’s swaddle robe is the perfect garment for a new-born baby’s delicate skin. Made from super soft bamboo towelling which is gentle but quick drying, the soft hooded robe has swaddle wings to wrap baby and a tie belt to help snuggle them dry. Unlike similar products on the market, the Little Chick London New Born Swaddle Robe is a unique design. It keeps baby’s head, back and feet covered, whilst the wings can be opened up to allow important skin to skin contact between baby with the parent’s torso, so crucial for bonding in the early days and weeks of life. Email: hello@littlechick.london Web: www.littlechick.london

Gro to sleep

The Grosuit by The Gro Company is the perfect babywear to use in combination with a Grobag as the nights get colder. Worn under a Grobag, its single layer of 100% soft jersey cotton helps keep babies body at a comfortable temperature. The padded sleeves ensure that the exposed arms stay nice and snug and fold over sleeves cover hands to ensure that even baby’s fingers stay warm too. In delicate patterns that coordinate with Grobag designs they are an excellent addition to the range and offer parents a great babywear solution as nights get colder. Web: www.gro.co.uk

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Feature:

GOLF DAY

19th Nursery, Christmas and Party golf day, Puckrup Hall Warm weather ideal for golf greeted us all at the beginning of the nine hole Texas Scramble and happily stayed with us throughout the day. here were some impressive scores, a lot of laughs and the thought that we should encourage more industry golfers to put in teams. The morning nine hole Texas Scramble was won by the Babystyle team of Andy Crane, Matt Stephens, Kim Rollinson and Ross Hewitt on 24.4. Not far behind in second place was the Premier Decorations team of Nick Crispin, Eddy Brady, Scott Pollock and Rolf Hunt on 24.9 and third Smiffy’s team of Simon Smithers, Ross Johnson, Sam Bucknell and Mark Schofield on 25.8. Following a sumptuous lunch of ham, egg and chips we were very much in the mood for the afternoon round. The afternoon yellow-ball prize was again won by Andy Crane’s team, retaining the yellow ball throughout the 18 holes and amassing a points total of 36. The team four-ball is always a closely fought competition and we had a number of very good team scores. The winning team of Smiffys were unable to stay for the dinner and it was therefore decided to award the trophies to the team coming second with just six points less than Smiffys with 133 points. They were the Premier Decorations team of Nick Crispin, Eddy Brady, Scott Pollock and Rolf Hunt. Third were Baby Style’s second team of Stuart Walker, Miles Johnson, David Brown and Kiel Shawley on 129 points. The individual Stableford produced some cracking scores. Leading the way was Eddy Brady with 45 points. As Eddy said “It was just one of those days when everything went right, plus a few pieces of luck and some very steady putting.” Second and also from Premier was Nick Crispin on 42 points and decided on the better back nine where Nick scored 23 points. Coming third also with 42 points was Babystyle’s Kiel Shawley, scoring 22 points on the back nine. Nearest the pin was Ross ‘Big Boy’ Hewitt, Longest drive Nick Crispin and Babystyle’s Kim Rollinson nearest the pin in two on the 8th. Best gross went to Skip Hop’s

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Jon Tilley with a 76 - what a great effort! So all in all an excellent day’s golf from the teams of Babystyle and Premier Decorations who virtually cleaned up in the prize stakes. Always close to the prizes I hope that Smiffys will stay for the presentation next year and therefore take home the winners prizes should they win. It was great to see Hippy Chick’s M.D. Jeremy Minchin returning to our golf day and also past winner Miles Johnson who hadn’t played in our competition for some years. Each year we say that it would be great to encourage more teams to put in four-balls so for next year there will be a new cup to be presented to the winning four-ball team which has been inspired by Babystyle’s Andy Crane. To rival the F.A. Cup and Champions League trophies in size, this will be a trophy well worth winning and we anticipate that far more companies will set their sights on winning this fabulous trophy. My thanks to Skip-Hop’s Jon Tilley for marking the cards and also putting up with me for the day. We have for a few years now enjoyed a barbeque rather than a formal dinner and this has been really well received, enabling those with a drive home an earlier time to set off home. We will possibly go with an early June date next year and this will be published very shortly. Finally, my thanks for those supporting the day, there are fewer and fewer industry days where good comradeship and business networking can be enjoyed in such relaxed surroundings, so next year promises to be another great event. Bubba Naish

THE

BABYSTYLE TROPHY A NEW CHALLENGE CUP PROVIDED BY BABYSTYLE TO CELEBRATE THE 20TH YEAR OF THE NURSERY TODAY’ TODAY GOLF DAY ‘NURSERY

To encourage the golﬁng crème de la crème of the baby and Nursery industry to get involved in a day of golf and essential Networking. The team four-ball has always been closely fought and up until now each team member has received a handsome memento of a great day’s golf.

NOW THE COMPANY THEY REPRESENT AS WINNERS OF THE FOUR-BALL COMPETITION WILL HOLD THIS HANDSOME TROPHY IN THEIR SHOWROOM/OFFICE FOR ONE YEAR AS PROOF OF THEIR PARTICIPATION IN THIS WONDERFUL SPORT MAKE A DATE IN YOUR DIARY FOR 2018 – TUESDAY THE 19TH JUNE PUCKRUP HALL – near Tewkesbury

For full details contact Malcolm Naish at Nursery Today on 01442 289930 or email malcolm@lemapublishing.co.uk to book your team’s place.

retail TECHNOLOGY

Building a ‘Sticky’ Retail Website David looks at how to build a community around an online shop.

remember vividly in my early years wandering down to the local cycle shop to get a new wheel for my bicycle. This particular shop had been selling and repairing bicycles for the best part of 150 years and was based in an old, crumbling Georgian house – the sole survivor in a maze of bypasses and trunk roads, seemingly protected by some sort of space/time bubble. This dusty, cluttered and greasy shop was a place of wonder and mystery for a wide-eyed eight year old. It did seem that whatever you needed for a bicycle, this shop stocked it. The elderly gentleman who ran this business knew how to keep customers. I do remember he seemed to spend more time doing repairs for free than selling bicycles and kept a wicked collection of boiled sweets for those willing to spread the good word about his services. The fact is, traditional ‘bricks and mortar’ retailers like this knew a thing or two about building a community around a business. The non-pushy, friendly and helpful sales techniques employed in past times seem to have disappeared somewhat from many current businesses, especially those

David Fairhurst Head of Creative Online Marketing - Intelligent Retail

Forums are used heavily by many technology companies, especially those offering software and services however with a bit of thought and manpower can be used for any retail website effectively.

David Fairhurst Head of eCommerce, Intelligent Retail, www.intelligentretail.co.uk David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

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enduring the pressures of trading online. Is there a benefit of reviving community values around an online shop? How would this sort of service-based approach be applied to the pressurised World of online selling?

Old-Fashioned Values, New Technology If you run an eCommerce website for your nursery business you’ll know the pressures of online sales. Distance selling regulations, stock control issues and delivery problems are all stock in trade for the online retailer and whilst many of these issues can be solved by employing a good multichannel EPoS system, it does seem sometimes that the eCommerce part of your business is divorced from the service aspect enjoyed by customers in your ‘bricks and mortar’ store. This doesn’t have to be the case… The fact is, technology is available to allow community to grow and thrive around an eCommerce store and this technology has been around for many years. Welcome to blogs, social media, interactive media and online forums.

Blogging I’ve mentioned the benefits of blogging for your eCommerce business before. A good on-site blog can give your eCommerce website better rankings in search engines, more engagement with customers and a degree of ‘stickiness’ which not only keeps visitors coming back for more

Image courtesy of Pexels.com

but helps to build search engine rankings over time. If you can spare the time to write a couple of helpful, interesting articles for your blog every week then Google is going to love you, as will your customers.

Social Media We’ve all heard that we need to utilise social media to promote our websites nowadays. Everyone it seems is on Twitter, Facebook and LinkedIn! The fact is, the real benefit of social media for promoting a website is actually telling people about the good stuff that you do for free, like giving away information which is hard to find. This kind of activity can really help to build community round your eCommerce website and keep people coming back for more.

Interactive Media Interactive media can be anything from videos to online games, however some of the best interactive media resources can be guides. Offering free information can really keep people coming back to your website, helping to build community and ‘stickiness’. Of course, resources like this are also great for search engine rankings as people are much more likely to link to these resources than a product page within your eCommerce website.

Forums Online forums have actually been around for many decades, being developed from the original bulletin board type discussion platforms. The idea of a forum is to allow discussion on a particular topic or topics. This makes an online forum perfect for creating community around a retail eCommerce website. Forums are used heavily by many technology companies, especially those offering software and services however with a bit of thought and man-power can be used for any retail website effectively. The major benefit of an online forum based around your eCommerce website would be that you can answer questions, put objections to rest and create a strong community with returning customers. An online forum can be provided for ‘logged in’ clients only, ensuring you are engaging with paying customers only and avoiding spam. Time spent replying to customer enquiries should be seen as a selling opportunity and in fact this is a very neat way to get around the normal eCommerce conundrum of not being able to interact with customers. It seems you can return to old-fashioned community values whilst trading in the 21st Century, which has to be good for everyone!

The event anticipated by the whole business-sector! KIDS’ TIME 2018 - this February in Poland K KIDS’ TIME is one of Central & Eastern Europe’s greatest events in the E ch child-care products and services business sector; the Expo is also bu re regarded one of the world’s most prominent business events of its kind. p Every consecutive expo proves its E co considerable and always increasing significance; KIDS’ TIME is ranked si am among global leaders. The ninth International Fair of Toys and In P Products for Mother and Child KIDS ‘T ‘TIME is held in Targi Kielce from 2 to 23 February 2018. 21 Year after year, the Kielce c child-product business sector’s expo has reported double-digit growth. Every year the expo has been going from strength to strength and thus secured its leading position on the w world’s map of business-sector events. “Child-products and services business sector has been rapidly growing. The Kielce expo keeps the pace. Today KIDS’ TIME is the fastest growing exhibition of all Targi Kielce’s trade shows. It needs to be observed that KIDS’ TIME is one of the 70 annual exhibitions”, says Katarzyna Prostak, Targi Kielce’s Projects Group Director. “It is encouraging to see the market’s demand for innovations, its big appetite for novelties. This offers optimistic outlook for the future.” Last year’s expo was the showcase for 474 companies from 17 countries of all corners of the world. Representatives of Belgium, China, Croatia, Czech Republic, France, Spain, the Netherlands, Lithuania, Latvia, Germany, Poland, Russian Federation, Sweden, Switzerland, Republic of Turkey, Ukraine, USA, Great Britain had their expo booths at KIDS’ TIME - they used over 16,000 square meters of the exhibition space in the seven exhibition halls. Kielce exhibition and congress centre attracted almost 7000 businessinsiders from 41 countries.

together producers and distributors of prams and push-chairs, car seats, toys and other child-care products and services. Companies which offer textiles and clothing have also marked their presence here. Most of exhibitors sign lucrative, international contracts at the Kielce expo. “Products and services on offer at this year’s expo, as well as the expo stands quality and the organisational aspect, demonstrate the highest possible standards. The expo preparation phase was not easy for us, it required the company’s efforts and commitment. Now we are satisfied with the results. We have showed our company in the best of lights and this strategy paid off. We are particularly pleased with that fact that a great number of foreign visitors called in our expo stand. We hosted industryinsiders from southern and western Europe,” said Mr. ukasz Kot - a textile manufacturer after last year’s exhibition finished.

Expos and science KIDS’ TIME is much more than a trade-show - its programme comprises a number of substantive meetings. Following many-year tradition, the upcoming exhibition will include workshops hosted by international specialists. These are crafted around producers’, distributors’ and retailers’ needs. This year’s KIDS’ TIME boasted a special guest - Reyne Rice, one of the world’s most acclaimed specialists and researchers in toy market’s trends. The American speaker cast light on development directions in childproducts business sector. The expo agenda also included a meeting which gave an insight into toy market’s latest research. Web: http://www.targikielce.pl/en/ kidstime.htm

Great business The International Fair of Toys and Products for Mother and Child KIDS’ TIME is a truly Business to Business event. The Expo has brought

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