Green Sheep Group

Green Sheep Group Product Innovation

2022 is set to be yet another record-breaking year for the Green Sheep Group, with multiple product launches and groundbreaking social media campaigns.

With multiple product launches, innovation, strategic appointments, ground-breaking social media campaigns and even more celebrity fans, 2022 is set to be yet another record-breaking year for the Green Sheep Group, the nursery experts behind the iconic Snüz brand and the naturally beautiful brand The Little Green Sheep.

Boasting its biggest year of new product development since their award-winning SnüzPod, the designers at Snüz, have been busy launching three new products, including a pioneering new pregnancy pillow, while The Little Green Sheep team were super excited to see both Izzy Judd and Vogue Williams using their best-selling Natural Moses Basket for their new arrivals.

Sales Team at GSG

Having successfully navigated its way through the turmoil of Covid-19 Green Sheep Group are now building a permanent field-based team to ensure its retailers are fully supported and communication is seamless. The brand values instore space more than ever and

understands how beneficial it is for customers to see its products, especially the Snüz furniture, in a home environment, so nurturing close relationships with all its retailers is of vital importance and the sales team are key to this.

Following the appointment of Brett Capon as Sales Director earlier this year, the Green Sheep Group have more recently welcomed Josh Bishop as Head of International Sales and Carey Devine as Head of UK Sales, to further develop its sales team.

Bringing a wealth of knowledge, Josh has 8 years’ experience leading international sales teams in new emerging markets, developing strategic international partnerships and has established new strategic markets through launches into China, Brazil and Germany. Prior to returning to the UK in 2018 Josh was based in Singapore for 4 years managing the SEA marketplace. Josh is “excited to join a fast-paced emerging brand with huge potential internationally.”

Appointed to drive the strategic growth in the UK as well as oversee the sales team, Carey joins Green Sheep Group with over 15 years of experience in senior account and sales management roles in various FMCG markets. Carey is “delighted to be joining such a well-established and respected company with fantastic products and brands.” She is looking forward to working with Green Sheep Group’s valued national and independent partners and meeting them at the Harrogate Nursery Fair. New Product Development for Snüz

A significant year for newness, Snüz have unveiled three striking new products including a contemporary 3-piece Nursery Furniture Set - SnüzFino, a truly modern Moses basket - SnüzBaskit and SnüzCurve, a pregnancy pillow designed to perfection by a plethora of experts.

The SnüzFino Cot Bed is a truly striking piece of furniture. Thoughtfully designed, the Cot Bed easily converts into a toddler bed for little ones up to 4 years. From 0+, the design has 2 mattress heights that can be adjusted as little ones grow, then when the time is right, the sides can be removed to reveal a fabulous cot bed for growing toddlers! The true highlight, however, is the unique canopy design (extension kit bought separately), promising to create the coolest den for little ones to cosy up in, for a happy night’s sleep.

Having seen a gap in the market for a contemporary Moses basket, SnüzBaskit was born, a 100% recycled Moses basket that brings traditional comfort and portability into the modern world. Crafted from KinderFelt, Snüz’s new, soft, safe and 100% recycled material will look at home in any space. With a unique blend of conventional and innovative design features, Snüz has created the next generation of Moses baskets, to support babies sleep in the early stages of development.

Seeing the brand embark on a new category, the innovative SnüzCurve is a true masterpiece ensuring mums-to-be get the very best sleep as well. The Pregnancy Support Pillow was developed over 2 years with the support of expert health professionals, such as Chiropractors, Midwives and Physios. As well as support, SnüzCurve uniquely provides long term benefits and encourages the correct sleep posture during pregnancy. With its innovative KneeBlade, it guides the body into that perfect sleep position, taking pressure of hips, legs and ankles whilst also supporting the upper body.

The launch of SnüzCurve brought one of the biggest social media campaigns ever seen by Snüz including user generated content, a teaser campaign incorporating their retailers and ongoing informative posts. The brand continues to support mums-to-be during their pregnancy journey by offering a Pregnancy Sleep Series, which can be accessed post-purchase.

This trio of launches benefited from a truly collaborative concept as the retailers have played a key part in all three of the new products, something the design team are extremely excited about. Product design and features were driven directly from retailer network feedback.

The Groups Chief Executive, Roger Allen added: “With a stronger team than ever at Green Sheep Group, it’s safe to say that everyone is looking forward to seeing what next year brings, particularly further strengthening our relationships with all our retail partners in 2023 and beyond.”

SnüzFino Toddler Bed Roomset

Dark Grey SnüzBaskit with Natural Stand

See you Soon…

Green Sheep Group are excited to announce that they will be taking their brand Snüz to Harrogate International Nursery Fair this year after an incredibly successful showcase in 2021. All three of their new product launches will be there, so get your appointment booked now! Contact Snüz to secure your spot.