9 minute read
Spotlight: Toys
Toyin’ around
Are you looking for toys suitable for infants and pre-schoolers for your customers? If so, here is a fantastic selection that are available to order now. Whale of a time
Paddington for preschoolers
Two exciting new playsets are now available in Rainbow Designs The Adventures of Paddington preschool toy range, that includes cuddly soft toys and fun-packed playsets.
The Fisher-Price Linkimals 1-20 Count & Quiz Whale is a wonderful new addition to the Fisher-Price Linkimals range of educational toys.
This cute little whale features 20 numbered buttons for toddlers to press, helping to teach preschool kids how to count. Suitable for children aged 1 year and up, the toy features 120+ fun songs, sounds and phrases that help make learning fun!
The 1-20 Count & Quiz Whale also features a quiz button. When children press it, they can play exciting learning games with Whale! As part of the Linkimals range, the whale can link up with other Linkimals friends. When connected, they light up, talk, sing and play together for even more fun! The Fisher-Price Linkimals 1-20 Count & Quiz Whale is available to buy wholesale at Baby Brands Direct, along with a wide selection of other great educational toys from Fisher-Price.
Little ones can now take Paddington and his friends on picnic adventures with Bessie the Campervan! The push along Campervan, that features music and sounds, also includes a foldout canopy and Paddington’s suitcase that is brimming with tea and marmalade sandwiches! Little sports fans will also enjoy putting Paddington and Jonathon, through their paces on the football training ground with this great Paddington Football Set, just in time for the Football World Cup later this year!
Animal adventures
inspired by nature
CuddleCo offers a range of large plush toys that make the perfect addition to any nursery.
There’s something for every animal lover, from big cuddly bears to giant giraffes and enormous elephants. They come in two sizes to suit any home. They’re an ideal statement piece for the modern nursery, whether you’re searching for your very own Baloo to bring the Jungle Book to life or something to complement your safari style. They’re a great on-trend accessory that baby is sure to love. If space is an issue, opt for one of our adorable wall-mounted animal heads to complete the look.
Natural Rubber Toys from Trixie
The perfect toy for newborn teethers and bathtime fun! Trixie’s iconic Animal Characters are brought to life in Natural Rubber to support newborn development.
These fun friends provide the perfect entertainment for babies! They highly support the development of all senses. Their fun shape, texture and soft touch give our little ones a lot to discover with both their mouth and hands. The toys are suitable as a teether and a bath toy and are made from 100% natural rubber. Due to the pure and natural material, they are the perfect first toy. Thoughtful design means easy grasping. They have a soothing effect on sore gums and, they’re also the perfect friends for some pretend play in the bathtub for older children!
The brand that parents trust www.clippasafe.co.uk
Introducing the Doona Limited Edition Gold S5 Liki Trike – the world’s most compact folding trike.
The limited edition model has all the great features of the S5 Liki with an added touch of gold. These glamorous upgrades include a gold splash canopy, faux-leather details and gold aluminium profiles throughout. The modern, fashion-conscious parent will love the limited edition statement gold features.
A Premium Gold Storage Bag and a Gold Travel Bag are included with this edition. One for storing the Liki Trike and the other for any essentials parents may need while out and about.
sales@cuddleco.co.uk www.cuddleco.co.uk
Scion Living Says “Hello, Little One!”
Scion is bubbling over with excitement to bring its fun-loving designs to a range of baby essentials with leading contemporary gift retailer, Enesco.
Featuring a selection of products from bibs and blankets to toys and bunting, there’s everything you need to surround your little one with love and joy.
Baby Essentials
Scion brings its characteristic light-hearted touch to everything from pram organisers, nappy caddies and changing squares. There’s even a little something to save for their futures, with loose change money boxes decorated with their favourite animal characters. Scion’s Animal Magic and Tikku designs make a lively appearance across this range as all products coordinate perfectly with each other.
A Loveable Crew
Finding fun in the everyday, Scion’s cast of friendly characters shine across this range of everyday baby essentials. Soft, plush finishes to four toys featuring either Elephant, Whale, Mr. Fox or Spike the Hedgehog, mean that your little one will find a cuddly best friend. Don’t worry- even Spike’s spines are made of snuggly material!
The range’s affordability makes them perfect gifts for any gender.
eurosales@enesco.co.uk www.enesco.co.uk
CLOUD Z i-SIZE
UN R129/03, 45 –87 cm, max. 13 kg (birth –approx. 24 months)
with new IN-CAR
RECLINE
FUNCTION
ERGONOMIC & COMFORTABLE TRAVELLING
cybex-online.com
Robert Anslow Managing Director
If your company is a member of the Baby Products Association and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.
www.b-p-a.org notice board
CONCEPT AND INNOVATION IN THE BABY PRODUCTS INDUSTRY and the importance of protecting intellectual property in your business
Article by Sara Ludlam, partner in the IP and commercial team at 3volution.
Innovation is the life blood of business and the British have a long-standing reputation as being leaders in this field. British inventors and designers are always thinking about how to design and invent products which work better, more easily, more efficiently and/or are more cost effective to produce. The Baby Product Association has long recognised and supported the importance of this aspect of the industry and its Concept & Innovation Awards have allowed the industry to highlight and promote its top inventors and designers. 3volution (a boutique law firm specialising in intellectual property, commercial agreements, GDPR, corporate transactions and dispute management) is a proud sponsor of these awards. While intellectual property law is not usually well understood, its importance in business has reached a far greater audience further to the success of Dragon’s Den. The question all potential investors ask is “have you protected your intellectual property?” So, what do they mean?
Intellectual property (‘IP’) is an intangible legal right which governments may choose to give their inventors and designers to protect and promote innovation in their country. Further to legislation passed by the UK government your new concepts and innovations may have unregistered IP protection further to laws relating to trade secrets, unregistered design right and unregistered trade marks and copyright.
Unregistered IP rights are ‘free’ and you don’t need to take any formal steps to register these rights or pay any fees to benefit from them. However, you do need to keep evidence of: • when the new work was created and • by whom. Also the rules on how long such rights last varies from: • 10 years from the first time you market or sell a product which has unregistered design right protection, to • for as long as you use a trade mark or keep a trade secret confidential (think, Coca Cola recipe!)
However unregistered trade mark rights only exist where you can evidence that you have used your mark(s) to advertise and sell goods or services. This is not such an important restriction as it used to be because most businesses now have a website on which goods and services are advertised, but do keep: • records of how long your website has been live • visitor numbers • sample (dated) pages showing what was being advertised on the web pages etc • copies of orders and invoices and anything else that will demonstrate how far your mark is and was recognised and used. You should also use the trade mark notice ™ for all your unregistered trade marks whether these are word marks or logos.
Registered IP: Investors are more interested in registered IP rights as these are easier to protect and are capable of being charged (i.e. you can secure loans with registered IP). Registered IP rights are: • patents – which protect a novel invention – lifespan of 20 years • trade marks – indefinite lifespan provided you pay the 10 year renewal fees • design rights – 25 year lifespan again, provided you pay the 5 year renewal fees. National protection: You can obtain registrations in the UK and in other countries provided your work meets the qualifying criteria (which is different for each type of right) and you pay the relevant fees. IP transactions: You can also license, charge and sell IP rights and such transactions are all subject to particular rules set out in the relevant IP legislation.
Tax credits: where you invest in research and development and/or obtain a patent for your invention you may be able to obtain tax credits.
If you would like further information the UK Intellectual Property Office (www.ipo.gov.uk ) has a lot of helpful advice, or contact 3volution on tel. 0113 234 0220 or email: enquiries@3volution.co.uk. 3volution will also be on the Baby Products Association’s stand – B31 - at Harrogate International Nursery Fair in October offering free consultations and would be happy to help you maximise the value of your IP assets.
Lastly, don’t forget to visit the Concept and Innovation stand at Harrogate International Nursery Fair to see the latest innovations which reached the finalist stage of the Baby Products Association’s
Concept and Innovation Awards. The winner will be announced on Monday 17th October during the show.
