Editor Penny Franks penny@lemapublishing.co.uk
Ad Manager Christine Contreras christine@lemapublishing.co.uk
Production Director Paul Naish paul@lemapublishing.co.uk
Production Rick Vickers rick@lemapublishing.co.uk
Managing Director Mark Naish mark@lemapublishing.co.uk
Chairman Malcolm Naish malcolm@lemapublishing.co.uk
Welcome to the September issue where we cover a variety of nursery categories, including Baby Carriers & Slings, bath time products and pushchairs suitable for twins.
Having arrived back from Kind + Jugend you will also find our round-up of the show starting over on page 24. This year certainly didn’t disappoint as I walked the aisles of the show. There was so much to see and it was great to speak with many exhibitors and gain their perspective of the event. From what I could gather business was brisk during the three days and many chose this as a launch platform to an international audience prior to showcasing here in the UK at the Harrogate Int. Nursery Fair next month.
From reports Kind + Jugend experienced 912 exhibitors from 43 countries and a visitor attendance from approximately 115 countries who seized the opportunity to discover the latest products and innovations, forge connections and seal business deals whilst at the show. You can find more information by turning to page 34.
Looking for carriers & slings? Turn to page 18.
It was also my pleasure whilst at the show to meet up with Little Stars owner Edward Bugeja and walk the halls of Kind + Jugend with him while discussing how business has fared for this unique Maltese independent retailer, the importance of the event to
by rebranding to The Nursery Store (www.thenurserystore.com). Chief Executive Officer, Christy Foster, said: “Family will always remain at the core of our business. I’m so proud that the business Cheryl and I started almost four decades ago is making a real difference
Check out Kind + Jugend starting on page 30
his trade calendar and of course a look towards the upcoming Harrogate Int. Nursery Fair. You can read what Edward said by simply turning to our Retailer Interview starting over on page 30.
Whilst in attendance at K&J news also came in with regards to Online4baby with the announcement of a re-brand for this independent retailer. Starting out on a market stall in Salford, before moving online to eBay, where sisters Christy Foster and Cheryl Blayds became the first UK-based female eBay millionaires, they have steadily grown to a £40 million Manchester based independent nursery retailer. The Oldham-based nursery e-commerce business is therefore now proud to announce the next step in its evolution
We are also delighted to bring you our second Car Seat Supplement alongside this issue. Within this you will find key car seat brands, the BPIA confirms changes to Child Car Seat Regulations and also retailer interviews with My Baby Stroller, Baby Lady and Paul Stride who give their thoughts on this important nursery category.
to families, and the economy of the North-West. The rebranding to The Nursery Store will allow us to continue providing families with accessible pricing on a wide range of high-quality products that make their lives safer, more enjoyable, and stress-free. This modernisation will provide an easierthan-ever shopping experience for them, and provide a solid foundation for us, our partners, both existing and new, to grow and thrive from.”
This month you will have also spotted My Babiie adorning the front cover. By simply turning to page 12 you will find highlights of their MB500i i-Size Travel System. This is the perfect Travel System for parents who want nothing but the best for their little one.
On a final note, next month it’s time for us all to head to Harrogate! It’s not long now to the show doors opening and it is definitely shaping up to be a show you won’t want to miss with so many key brands and new companies exhibiting within the halls. We will bring you a full round up of what you can expect to experience while visiting next month in our October issue. In the meantime, head over to their website www.nurseryfair.com where you can pre-register your attendance!
Green Sheep Group’s Product Director Joshua Worrad discusses the importance of nurturing expertise and knowledge in house.
Expertise, consistency and alignment are just some of the positives of investing in your own product team - it is certainly worth considering as your brand grows. An in-house product team will develop a deep understanding and unique perspective of the company’s products and customer requirements, enabling them to make informed decisions with the overriding brand vision in mind.
As we say at GSG “let’s be speed boats’ - always fast moving and well ahead of the game, something a dedicated brand product team enables brands to do. A business will not only be consistent in its approach to ensure the product vision and execution align closely with the brand’s pillars, but also be agile and adaptable, reacting quickly to feedback from both customers and retailers without delays you would see from outsourcing. An in-house product team is also better positioned to bring into line product development with the businesses overarching strategies and certainly improves cross-department collaboration to create seamless support, for example with the marketing team when it comes to promoting the product.
The benefits are not just within the business – a dedicated product team has accountability and ownership of the entire product collection – offering a unique reassurance and peace of mind to your retailers that the products have been developed, tested and designed to the highest quality. It also makes them feel part of the journey as they can pass on their own experience with the product via their customers for future product changes and considerations, whilst highlighting and recommending market conditions and changes.
We all know knowledge is power. Having a diverse team, composed of many roles that cover all aspects of product development - blending a variety of different skill sets and approaches will only enhance your company’s strength. And with an in-house team you have the ability to retain knowledge and expertise to draw on over the months and years the brand evolves.
www.greensheepgroup.com
Sunderland AFC Women and Nuby are delighted to announce a new partnership.
The globally renowned baby brand will take pride of place as the team’s front-of-shirt sponsor throughout the 2024-25 season, and in doing so, become one of the first baby brands to obtain a title sponsorship in English football.
Nuby will also be investing an additional sum, worth 20% of their sponsorship fee, to support the continued growth of women’s football.
SAFC Women’s Under-21 team, Emerging Talent Centre and the Foundation of Light, the official charity partner of Sunderland AFC – for which Jill Scott MBE, former Lioness and SAFC Women’s player recently became a trustee of – will benefit from this incredible gesture, which represents another milestone moment in the development of women’s football on Wearside.
Lesley Spuhler, CEO of the Foundation of Light, said: “Nuby’s partnership with SAFC Women and support of the Foundation will be instrumental in building and strengthening the women’s game from its roots. It’s partnerships like this that will make a real difference in nurturing the next generation of female footballers, ensuring they have the opportunities and resources they need to thrive.”
James Russell-Watson, Head of Marketing at Nuby says “Nuby’s positively stoked to be partnering with SAFC Women in an exciting time for the team itself and women’s football at large. As a brand we’re naturally invested in personal growth, both figuratively and literally, so to be helping the Women’s and Women’s Youth squads grow and develop is very much aligned with our values.”
The Entertainer (the retail arm of Teal Group Holdings which is also the parent company of Early Learning Centre & Addo Play) has announced a renewed strategic focus on international expansion and a corresponding change of responsibilities amongst its top team.
The Group, as a whole, is in a period of significant growth as all three brands benefit from the enlarged reach across the UK and Europe, enabled by their long-term partnership with Tesco and the continued success of their collaborations with M&S and Matalan.
While further UK growth remains a focus – and new commercial partnerships will be announced imminently – the senior team at The Entertainer is, for the first time since the pandemic, turning its attention to growing the company’s international presence beyond the current 200 franchise stores across 21 countries.
Alongside the continuation of franchise-based growth across both existing and new international territories, the company has significant plans to scale by replicating the concession model successfully deployed in the UK through Tesco, Matalan and M&S.
This focus on growth of the retail business will further enable and enhance the continued expansion of wholesale distribution for Early Learning Centre and Addo – already selling through 24,000 outlets worldwide.
To lead this exciting phase in Teal Group Holdings growth, a Group Executive Committee is being established to lead and manage the group as a single, integrated entity.
The Oldham-based nursery e-commerce business is proud to announce the next step in its evolution by rebranding to The Nursery Store (www.thenurserystore.com).
Chief Executive Officer, Christy Foster, said: “Family will always remain at the core of our business. I’m so proud that the business Cheryl and I started almost four decades ago is making a real difference to families, and the economy of the North-West. The rebranding to The Nursery Store will allow us to continue providing families with accessible pricing on a wide range of high-quality products that make their lives safer, more enjoyable, and stress-free. This modernisation will provide an easier-than-ever shopping experience for them, and provide a solid foundation for us, our partners, both existing and new, to grow and thrive from.”
Already one of the largest independent nursery retailers
in the UK, changing to The Nursery Store repositions the business in the market, building a brand with enough breadth to speak to customers at all price points without losing an existing reputation for outstanding pricing.
With these changes in place, The Nursery Store now has a solid foundation to build the next exciting phase of the company on. With a view to building brand awareness and credibility, this will yield improved conversion rates, create a market-leading shopping experience for their customers, and help generations of new families to start their story.
The Nursery Store is thrilled to continue strengthening its collaborations with its existing partners but is equally excited at the prospect of inviting new brand partners to join in the next phase of growth. This will help everyone involved reach new market segments, create fresh growth opportunities, and engage new family audiences.
Rockit Rocker has received a prestigious ‘Good Housekeeping Institute Approved’ endorsement and the team at Rockit are celebrating this massive achievement as their stroller rocker has been named as one of the rst nursery products to achieve this coveted seal of approval in the UK.
Matt Dyson, Rockit co-founder said “As a consumer I know rst-hand how important the GHI Approved seal is. It has o ered me reassurance when I have been comparing products to buy myself, so as a designer I am delighted that our Rockit Rocker has been approved by such a trusted and prestigious body. This will have a massive impact on our brand and we have already started printing new packaging to let our customers know the good news.” www.rockitrocker.com
If your company is a member of the Baby Products Association and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.
If you are exhibiting at Harrogate International Nursery Fair from 12th to 15th October 2024, don’t miss the opportunity to enter the BPIA’s BANTA awards and gain industry recognition for your product at the show.
The BANTAs are one of the highlights of Harrogate and visitors and buyers attending the show will be on the look out for short-listed products. The BANTA judges are all industry experts – so their opinion on what products will likely attract customers based on safety,
The Baby Products Industry Association (BPIA) is delighted to welcome CBME Türkiye as an Associate Member, a collaboration that will see members bene ting from discounts when exhibiting at its show.
CBME Türkiye which takes place at the Istanbul Expo Center from 11th to 14th December 2024, is the leading event of its type in Turkey with a history spanning more than 30 years. The show boasts over 1100 brands covering baby hardware, feeding, furniture and fashion. In 2023, more than 15,000 trade visitors attended from 124 countries.
functionality, desirability and value for money, is highly respected when sourcing new products.
Deadline for entry is noon on Monday 23rd September 2024 – late entries will not be accepted. You can download the entry form from the website at www.b-p-a.org
Marc Hardenberg, chair of the BPIA, comments: “CBME Türkiye o ers our members the perfect opportunity to meet buyers from numerous countries including Russia and the Arab States. The show organiser has generously o ered to honour the early bird rate inde nitely beyond its deadline for all BPIA members.”
For more information about exhibiting at the show visit www.cbmeturkiye.com.tr – you can view a video from last year here: https://www.youtube.com/watch?v=II79Mpt4skU
The BPIA is delighted to welcome ARkid Studio as an Associate Member – a fantastic partnership which o ers members a 25% discount o the latest in 3D technology.
ARkid Studio’s innovative research and development in 3D & AR technology are revolutionising the nursery industry, already serving numerous brands and retailers. Their solution enables consumers to explore products interactively, experiencing various colours and con gurations from every angle and detail before making a purchase. At the forefront of ARkid Studio’s o erings is ARkid Catalogue, a game-changing product visualisation software tailored for brands and retailers in the industry. This powerful tool e ortlessly creates 3D and augmented reality viewers, product photos, and videos with just a few clicks. The web-based software generates web-optimised 3D con gurators, 360-degree turntable videos, and 3D product renderings.
BPIA members can get an exclusive 25% discount on their rst product 3D Model realisation, complemented by complimentary consulting on leveraging 3D and AR across various business domains, including marketing, B2B, and B2C sales.
For more information, contact Stefan Eipeltauerstefan.eipeltauer@arkid.app or call + 43 664 914 00 31. www.arkid.app
Introducing the new Minla Plus and Home Equipment Collection in a stunning colour palette. Inspired by nature and featuring wood tones and soft 100% recycled fabrics, they are the ultimate must-haves for any home.
Smooth child installation
Featuring the new one-hand rotating tray and easy-in harness hooks.
Fully adjustable
Minla Plus adapts to your growing child from birth up to 14 years old.
Easy to move and fold
Featuring four wheels, including two front swivel wheels with brakes, and folds down quickly and compactly.
Elegant modern design
Integrating wood tones with soft fabrics, subtly complementing modern interiors.
Being a parent never goes out of style and neither do neutrals. Our new collection is designed to be the perfect addition to any stylish home.
Iora Air
• All-round mesh for breathability
• Enhanced comfort thanks to the extra-thick mattress
• Handy rocking mode to soothe baby to sleep
Cassia
• Automatic motion detection
• 360° seat rotation
• 12 soothing melodies
• Lightweight at only 4 kg
Kori
• Ultra-comfortable newborn pillow
• 2-in-1 rocker with rocking and stationary modes
• One-hand recline
• Entertaining toy arch with two plush toys
Elevate little one’s journey with the MB500i Travel System: unrivalled safety, comfort, and style.
Parenthood truly is a journey like no other and what better Travel System to bring along for the ride than My Babiie’s MB500i i-Size Travel System?
This is the perfect Travel System for parents who want nothing but the best for their little one and the MB500i will revolutionise the way parents and their little ones get to experience it together.
Picture a travel system that seamlessly combines luxury, innovation and most importantly safety, designed to meet the unique needs of parents and babies alike.
The MB500i does just this and more. It’s not simply a mode of transportation for you and your baby but a statement of style and commitment.
The MB500i will stand apart from the crowd with its distinctive blend of elegance and practicality. This travel system is not just about getting from A to B but doing it in style, comfort and safety. Crafted with meticulous attention to detail, from the quilted fabrics to the sleek frames, it caters to the discerning tastes of modern parents who still value aesthetics.
The MB500i is a testament to innovative design with its elegant and modern
appearance, but it’s not all about looks; this travel system is packed with advanced features that truly elevate the travel experience for both parent and baby.
Baby’s safety is an absolute non-negotiable and the MB500i ensures you can trust in its protection. One of its standout features is the i-Size compatibility, which meets the latest ECE R129 safety regulations for car seats and is further i-Size certi ed, meaning more rigorous testing at higher speeds, more advanced crash test dummies and rollover testing. With the MB500i you can rest easy knowing that your little one is cocooned in safety during every journey.
The included infant carrier is both seat belt and ISOFIX installable and attaches easily to the chassis, o ering seamless transitions between car and strolling.
The MB500i doesn’t just prioritise safety but it also rede nes the concept of comfort.
Parenting is a 24/7 job and this travel system aims to make it as convenient and comfortable as possible, both for parents and their little ones. The MB500i features a spacious and cosy seat completely with multiple recline positions. Whether they want to sit up and explore the world or take a peaceful nap, this system can
adapt to their needs. The seat unit is also able to be both parent or world-facing to further accommodate both needs.
Height adjustable push handles, a handy viewing window and a large shopping basket ensure convenience and comfort for the parents. Manoeuvrability is key for any travel system and the MB500i excels in this department with its agile design and responsive wheels making navigating streets and tight corners a breeze. The all-round wheel suspension ensures a smooth ride across different terrains. So parents can say goodbye to the hassles of a bumpy ride and embrace the effortless mobility of the MB500i.
The MB500i also makes stowing and
going a breeze with its compact fold and carry handle. The bassinet that comes with the travel system is also collapsible for ultimate storage.
Parenthood is a journey of love and the My Babiie MB500i i-Size Travel System is here to make that journey even more special. It’s not just a travel system but a stylish statement that re ects your commitment to providing the best for your little one. Elevate your baby’s journey, embrace the adventures of parenthood and do it all in the lap of luxury with this travel system. Your baby deserves the best and with the MB500i, you can give them just that.
For further information email: michael@mybabiie.com www.mybabiie.com
Nursery Today shines the light on backpacks – a great solution as a hands-free changing bag which continue to grow in popularity. Here we highlight stylish options which are available to order now.
The Junior Jones Changing Backpack is the ultimate travel companion for parents searching for a changing bag that o ers the perfect balance of style and function.
Featuring faux leather detailing, this unisex backpack is an investment for years to come. Stylish, yet practical, the bag has plenty of inside storage space allowing parents to pack for every eventuality. From backup out ts to nappy changing essentials, the backpack has room for all the necessities, plus more!
The bag features internal pockets to keep everything organised, along with two front zip pockets for easy access to spare dummies and bibs. Plus, there’s an insulated bottle holder for those on-the-go feeds.
sales@cuddleco.co.uk
My Babiie changing backpack bags
o er a stylish and practical solution for busy parents on the go.
Designed by celebrity mum Billie Faiers, these bags feature a spacious interior with multiple compartments for easy organisation of all baby essentials. The durable, easy-to-clean fabric ensures longevity, while the padded shoulder straps provide comfort during extended use. With insulated pockets for bottles, a cushioned changing mat, and even a spot for parents’ personal items, the My Babiie changing backpack blends functionality with fashion.
Available in various colours and patterns, these backpacks make a fashionable statement while ensuring everything needed for baby care is always at hand. For more information contact the below.
michael@mybabiie.com www.mybabiie.com
The fabulous backpack from Red Kite carries all your travel needs, so when you are out and about or on the go, rest assured this bag has you covered and holds all the essentials for all your travels to come.
Styled in soft padded knitted fabrics give a stylish and luxury feel whilst making sure it delivers on functionality Includes padded adjustable shoulder straps.
Large and roomy main compartment with additional large front zipped pouch and lots of useful storage pockets and interior sections for carrying essentials.
Premium folding padded changing mat included. The clever back pack design enables free arms and hands to help parents. Includes a rigid base with studs for stability.
TEL: 01454 326 555 sales@redkitebaby.com
LittleLife created the original backpack with a detachable rein almost 20 years ago. Years of experience in the outdoors industry go into each and every one of their products to ensure they are reliable, practical and safe for parents while still being appealing to little ones. The clever design allows children to wander and explore with con dence while parents know their little one is never far from reach. Even after all these years, the Toddler Backpack with Reins still only retails for £19.99, making it incredible value for money.
The LittleLife Toddler Backpack has been designed to last the test of time. These are high-quality products parents can rely on time and time again to keep their little ones safe. Not only are they environmentally conscious by creating long-lasting products, but LittleLife have also gone one step further by moving their whole backpack range to be made from GRS certi ed recycled fabrics. They are also removing plastic from the packaging of these lines.
Within the range, there are 12 di erent adorable designs to choose from. From a dinosaur to a butter y, little ones can let their imagination run wild and become their favourite animal every time they wear their backpack. LittleLife is constantly reviewing their range and have multiple new designs on the horizon so little ones will be spoilt for choice!
The Toddler Backpacks are not only a hit with parents, but little ones love them too. The 2-litre storage is perfect for storing all their treasures and the zip close ensures everything is safely secured inside. When parents are happy to let them go, the rein simply unclips to allow them to have total freedom. Each bag features an internal name and address label to make parents’ lives easier as well as a top grab handle for those times where they need to carry the backpack or keep little ones close. To ensure a comfortable t on the child, each LittleLife Toddler Backpack has adjustable shoulder straps and a chest strap. These also keep the backpack nice and snug to the child, ensuring they can’t slip out and put themselves in danger.
All LittleLife Toddler Backpacks conform to British Safety Standards. They are thoroughly tested to ensure they are as safe as can be before they hit the shelves. Each fabric is tested for 200 di erent chemicals as well as
drop tested. The drop testing involves dropping the backpack, with a 20kg weight from the height of a metre, multiple times, to ensure that it will not break while being used. These tests are extremely important to LittleLife, however, not all backpack manufacturers have the same testing protocol. Further, to ensure LittleLife do all they can to ensure their products are made as responsibly as possible, the factory where the Toddler Backpacks are made is visited regularly and annually audited to ensure they are conforming to both ethical and technical standards.
They make a compelling argument for ‘The original and still the best?’ sales@lifemarque.co.uk www.littlelife.com
Why should you stock Ergobaby’s award-winning range of baby carriers and wraps? To ensure you have something for every customer!
Most consumers are no longer asking whether they need a baby carrier, but which one is the best choice for their family. They are faced with endless options to choose from, so they rely on trusted retailers to steer them in the right direction. But which carriers are going to work the hardest on your shop oor, and how do you e ectively nd the right choice for each and every customer to secure a sale and achieve customer satisfaction? The di erence between a carrier being a good t and a great t for each family comes down to nding the carrier that best suits their lifestyle. Finding them the carrier or carriers that slot into their daily lives, making life easier and becoming the one product that they reach for day after day, year after year. As experts with over 20 years of experience in the baby carrier category, Ergobaby has an ergonomic, comfortable, easy-to-use carrier to suit every customer’s lifestyle. And possibly more than one!
For parents-to-be who are new to babywearing and who might be uncertain about what their babywearing journey might look like, a carrier that lets them dip a toe into the market without a large investment is key. A product specially
designed for newborns does just that. Thanks to its guiding markings, the Ergobaby Aura Wrap is easy to tie, even for beginners. Or for the consumer that wants simplicity and comfort, they can put on an Embrace with just three buckles and enjoy those newborn snuggles.
Ensure that your store is a one stop shop for baby carriers suitable for every stage to capitalise on the opportunity for repeat sales when they fall in love with babywearing.
For the home-birds who want the softest carrier to keep their baby close then one of the Ergobaby baby carriers made of extra-soft cotton or stretchy knit (Omni Dream, Adapt SoftTouch Cotton and Embrace) is the ideal choice.
For the consumer who likes to be out and about all year round, and wants to purchase a baby carrier for their active daily life, exercise, holidays, hikes, etc. Ergobaby carriers made of breathable materials (Omni Breeze, Adapt SoftFlex Mesh and Aerloom) will ensure that they don’t break a sweat, and that you make a sale.
A product and brand’s eco-credentials are an important consideration on many consumers’ path to purchase. The innovative FormaKnit material of the Ergobaby Aerloom is made from 87 per cent recycled plastic bottles. And the Aura Wrap Knit is made from 100% Tencel Lyocell bres produced from sustainably sourced wood. It is certi ed biodegradable and created in a closed-loop production process. Not to mention the Aura Wrap Mesh, which is made from recycled polyester comprising 36 plastic water bottles. With these choices, you can cater to those who care about the planet as much as enjoying the ultimate in comfort and ergonomics.
If you only have space on your shop oor for one carrier then make it an Ergobaby Omni carrier. They are ergonomic for both parent and child and comfortably t a wide variety of body shapes and sizes. They are easy to use, suitable from birth through toddlerhood (3.2-20.4kg), and o er all four carry positions: parent facing, outward facing, hip carry, back carry. They’re the ultimate all-rounder.
No matter which model is the best t for each consumer, there are certain things that you can rely on from an Ergobaby product. Every Ergobaby baby carrier and wrap supports baby in a hip-healthy spread squat position. They are deemed “hip-healthy” by the International Hip Dysplasia Institute, an accreditation looked for by consumers. They also all carry the Aktion Gesunder Rücken (AGR) e. V. seal of approval,
meaning their back-friendly design has been veri ed by an independent testing committee made up of experts from various medical disciplines.
Each product also comes with the ErgoPromise Limited Lifetime Warranty, which provides a limited 10-year warranty against manufacturing defects in materials and workmanship for the lifetime of the product, subject to certain conditions. This sends a clear message to parents all over the world that Ergobaby strives to exceed customer expectations not only for comfort and ergonomics, but also for quality and durability.
Finding the right carrier for your customers isn’t just about making a one-o sale. By stocking a range of di erent carriers, suitable for varying lifestyles and stages, and by making sure your sta are fully trained on their various bene ts, you can ensure that your customers return to you for their next carrier or buy a bundle upfront as they understand the advantages of having di erent carriers for di erent situations. Because while their lifestyles may change, the need for a baby carrier in their daily lives certainly won’t.
www.ergobaby.co.uk
Specially designed to keep newborns close, the Ergobaby Embrace combines the softness of a baby wrap with the ergonomic comfort of Ergobaby’s award-winning carriers.
Renegotiating the question of “wrap or carrier?” with its distinctive design, the Embrace carries babies from 3.2kg to 11.3kg (7lbs – 25lbs), whilst weighing just 420g (fabric type dependent) itself and being able to compactly fold for easy storage. The spreadable shoulder strap option keeps the soft and stretchy fabric taught around baby’s neck for a snug t, while the padded head and neck support cradles the newborn’s head. Available in Snug Knit or Soft Air Mesh fabrics.
For more information, please contact Claire Morris at the below.
cmorris@ergobaby.co.uk | www.ergobaby.co.uk
Nursery Today caught up with Ergobaby’s, Associate Director, EBEU Consumer Marketing, Amanda Loveday, to gain her insights into the carriers and slings sector.
Infant carriers and slings have seen a surge in popularity over the past decade, which is mainly due to their multifaceted bene ts, aligning with contemporary parenting values that prioritise both convenience and closeness.
Carriers and slings o er a great practical solution for handsfree parenting enabling the wearer to navigate daily tasks with ease or venture away from the home without the necessity of a pushchair. Additionally, they often feature ergonomic designs that promote healthy hip development, which has become a crucial consideration for many parents.
The endorsement of certain carriers and slings by organisations such as the Hip Dysplasia Institute further boosts their appeal. Parents are increasingly aware of hip dysplasia risks, and products validated by reputable institutions provide added assurance of safety and e cacy. Such endorsements help build consumer trust and con dence, making these products more attractive to discerning buyers.
Nursery retailers can leverage this trend by prominently featuring infant carriers and slings in their stores and on their websites. Highlighting these products with information about their health bene ts, endorsements, and user testimonials can further enhance their appeal. O ering a range of options, from stylish designs to those with speci c ergonomic features, enable nursery retailers to cater to a wider customer audience. Additionally, providing educational resources about the bene ts of each carrier or sling can position nursery retailers as trusted advisors in the parenting community. By doing so, they not only meet the growing demand but can also drive sales and build customer loyalty.
You will nd an array of carriers/slings across the following pages which are all available to order now.
Are we experiencing continued growth when we look a carriers and slings?
Carriers are a staple in all parents’ shopping lists when buying for a new baby, which continues to drive innovation and growth across the category. They are cost e ective parenting tools with immeasurable bene ts for both parent and child, meaning they perform well both in stores and online. How does this growth compare to previous periods, and what factors are driving it?
There are two trends we have observed driving growth. Carriers are rmly considered a necessity, meaning that they are increasingly being purchased before baby is born. Adding to that, we’re observing a growing number of consumers purchasing a secondary carrier. Parents start with a newborn carrier or wrap and then move to a full buckle carrier when their child gets older and needs more support. As part of this we’re also seeing a rise in carriers purchased for particular needs: travelling, having a spare for other caretakers, one for each parent etc. all driving growth. Why are infant carriers and slings becoming increasingly popular with parents?
Consumers are more and more frequently turning to specialist baby carriers that suit speci c needs. Examples of this are carriers designed to suit particular lifestyles, a particular use, or a particular age or stage of development. Carriers specially designed for newborns and young babies are a great example of this. Parents either know lots about babywearing so are already aware of the bene ts of a newborn carrier or are unsure of whether babywearing will suit them so want to start o with a product that is simple to use and sits at a lower price point. O ering carriers for all ages and stages of development puts retailers in a position to make repeat sales for those consumers who later move on to other carriers. What factors do parents prioritise when selecting an infant carrier or sling?
There are several key drivers for purchase for
infant carriers and wraps. Ease of use is essential to rst-time parents who don’t want the complication of lots of buckles and straps. They want a product that is simple and comfortable to use and that can be quickly and e ortlessly adjusted to accommodate di erent caregivers. Another signi cant consideration is ergonomics. According to the Hip Dysplasia Institute, hip instability and dislocation are more likely to occur during infancy making ergonomics especially important in infant carriers and wraps. And while longevity is not the primary consideration for those looking at infant carriers, cost-e ectiveness is important, so a carrier that will last them at least the rst year of baby’s life and which o ers di erent carry positions as baby grows is an appealing concept. Is there strong, accessible information available for parents on the correct use of infant carriers and slings? How does your brand ensure that customers understand how to use these products safely and e ectively?
At Ergobaby we have a dedicated content team who put together a variety of easily digestible and highly informative blogs, instruction videos, and social media content on not only product usage but safety topics such as correct positioning, dressing an infant appropriately for babywearing etc. This content is informed by our product teams, our in-house midwife and countless other experts that we work with on both content and product development. We share these resources across our channels and make it available to our retailer partners.
What bene ts can nursery retailers gain by stocking a wide range of infant carriers and slings?
By stocking a wide range of carriers, designed for di erent stages of babies’ development, and di erent lifestyles, you can encourage repeat sales. Or, with the right product knowledge, you can increase basket spend by encouraging consumers to buy both an infant carrier and one suitable for older babies upfront as they understand the di erences and advantages of both.
LittleLife carriers are the most popular carriers in the UK. Helping families explore the outdoors with their little ones.
High quality fabrics and comply with BS EN standards
Carrying in comfort with adjustable backsystems
Special features such as mirrors, rain covers and side pockets
Child cockpits with unique x-buckle har nesses
The Red Kite Ara Carrier is hip healthy.
This modern and stylish baby carrier features a whole host of positions for you and your baby to provide comfort and support with the hip-healthy “M” shape position. Whether being faced with the world ahead, nestled into you to fall asleep on your chest or just wanting to watch the world pass by behind you, this carrier has it all. Featuring wide padded shoulder and waist straps with easy to access front pocket.
It’s time to strap up and embrace... the Ara Carrier!
Tel: 01454 326 555 sales@redkitebaby.com
The Swedish family company, BabyBjörn is launching Baby Carrier Harmony and Baby Bouncer Bliss in a new comfortable, durable and sustainability conscious fabric. Welcome Woven Mélange.
Parents will experience the embrace of cloud-like softness with this latest textile, meticulously crafted from recycled polyester. It’s more than just fabric; it’s a sensation. Woven Mélange fabric makes your babies experience in the Baby Bouncer Bliss and Baby Carrier Harmony feel like oating on clouds. This new bluesign approved material is not only environmentally friendly but it is kind to baby’s skin, actively wicks away perspiration and is stainresistant. Essentially it o ers an even cosier and cooler experience for both baby and wearer, even during warmer days (and longer nights). Available in Light Grey and Light Pink. www.babybjorn.com
CARIFIT+ is designed to make baby feel physically lighter, making it an ideal choice for comfort everyday.
Crafted from sustainable, lightweight sports fabric, it delivers the perfect mix of support, stretch, and breathability for both parent and little one. Combined with CARIFIT’s parenting support app, the Cari t+ enhances the babywearing experience, enabling parents to stay active, whether that’s a walk to the shops, a hike with the kids, or a Cari t baby wearing class, in complete comfort.
The blend of simplicity, freedom, and on-demand wellbeing advice makes early parenthood easier for new parents everywhere!
For retailers, Cari t’s in-app and online tting advice and baby-wearing support o er a new level of rst-line customer care. Reducing the strain on in-house teams and enhancing the overall customer experience.
Cari t+ is available internationally through a growing network of retailers including; John Lewis, Mamas & Papas, Jo Jo, Winstanley’s, Natural Baby shower, Tony Kealys, Naturally Baby and The Sleep store.
Interested in stocking Cari t? Please send retail and wholesale enquiries to Leah Martin on the below.
leah@getcari t.com
Introducing the savvy lite, a three in one baby carrier that offers little one optimal support and a change of scenery, all while keeping them close.
Featuring autoclick magnetic buckles on the shoulder straps allows for savvy lite to be put on easily and for the straps to be adjusted by the wearer without any arm twisting or needing an extra set of hands. The supper supportive backstrap helps to lighten the load by distributing the weight evenly and adjusts easily for a finetuned fit. uksales@joiebaby.com | www.joiebaby.com
Enjoy closeness and comfort with your newborn with LittleLife’s simple to use baby-wearing solution, the Acorn Baby Carrier.
Suitable from birth to 3 years, the Acorn evolves with you and your baby as they grow thanks to 3 front and back carrying positions. The Acorn features a very comfortable air-flow cotton fabric for the shoulder straps, which evenly distribute the weight of your child in conjuction with a wide softened hip belt for carrying comfort.
Fully-adjustable straps and a built-in head support, as well secure easy-clip buckles assures the Acorn passes British safety standards. Enjoy getting out and about without a pushchair with the LittleLife Acorn Baby Carrier. www.littlelife.com
Third-party logistics provider Rhenus Warehousing Solutions UK o ers expert ful lment services to baby, toddler, and nursery brands
Third-party logistics (3PL) specialist Rhenus Warehousing Solutions UK provides brands in the baby, toddler, and nursery sector with dependable and exible logistics solutions to support the unique demands of the industry.
Rhenus Warehousing Solutions UK o ers its high-quality services and industry expertise to all those in the baby, toddler, and nursery sector, which can range from carriers and car seats, highchairs to wheeled goods, toys, and nursery accessories.
Sustainability is a huge part of the ethos at Rhenus with the Nuneaton Campus setting new standards and being one of the best examples of sustainable warehousing. Last year, Rhenus Warehousing Solutions UK, received the 2023 UKWA (United Kingdom Warehousing Association) Award for Excellence in Sustainability and this year, the company are winners of the UKWA Award for Excellence in Infrastructure. By being recognised once again, by such an important industry association, it con rms how the 3PL specialist stands out amongst its competitors to be a true, market leading and award-winning logistics provider.
The third-party logistics specialist provides safe and secure, scalable customs bonded warehousing, reliable and seamless order fulfilment, a full suite of value-added services, extensive returns management, and timely distribution services for a variety of multi-channel retailers and high-profile, UK and international brands.
The company operates from warehouses at Magna Park in Lutterworth, Leicestershire and from two, multi-award winning, ‘BREEAM Outstanding’, sustainable warehouses measuring one million square feet, located in Nuneaton, Warwickshire, on a 64-acre site, known as the ‘Rhenus Campus’.
The Campus has been designed with reference to the UK Green Building Council (UKGBC) Framework Definition for Net Zero Carbon Buildings and is ideally situated in the heart of the ‘Golden Logistics Triangle’, a prime distribution location, close to all the major road networks as nearby the M1, M69, M6 and M42, which is ideal for quick and easy access to all the major transport links and parcel hubs, thereby allowing businesses to benefit from later order cut-off and collection times.
The 3PL specialist provides warehousing that is responsive and reliable so brands and retailers can improve their speed and efficiency, ensuring those all-important deadlines are met. Furthermore, the team is on-hand to provide support and expertise, so goods arrive safely and securely, with products being picked, packed, and dispatched with care, as Rhenus understands the importance of maintaining product integrity, which is crucial for customer satisfaction, brand reputation, regulation compliance as well as peace of mind.
Another key advantage, the 3PL expert offers is optimised and consolidated loads, providing efficient delivery routes and timely distribution – all of which are important for meeting deadlines and creating an optimum customer experience as late orders impact customer experience and can mean lost business. Furthermore, due to using nominated carriers, Rhenus provides brands and retailers with priority delivery slots to ensure products are moved quickly, accurately and on time.
Rhenus Warehousing Solutions UK understands the unique challenges of the baby, toddler, and
nursery industry and has extensive experience of flexible labour and effective resource planning with capacity plans adjusted weekly, in line with client forecasting, to effectively manage fluctuations in order volumes and industry promotions, thereby meeting the demands of each customer, enabling them to scale and giving brands that all-important competitive advantage whilst also supporting business growth into new markets too.
Shift flexibility enables Rhenus to adjust or even add additional shift patterns with a clear multiskilling, training strategy ensuring the company’s labour pool has transferable skills across the whole business thereby ensuring any short-term spikes can be managed with ease. Accurate stock availability, faster order fulfilment, and timely deliveries ensure higher customer satisfaction, which results in enhanced customer retention.
Across the two warehouses, there are over 160,000 pallet spaces and 130 dock doors ensuring the 3PL provider can easily adapt to dynamic changes in both inbound and outbound deliveries. Rhenus provides a flexible warehouse solution, and due to the vast size of its warehouses, it can easily store a variety of different products which can then be
dispatched as single or double-stacked pallets for a fast turnaround, and to optimise inventory to keep supply lines running.
Kerry Delaney, Managing Director at Rhenus Warehousing Solutions UK, commented: “Our industry expertise provides baby, toddler, and nursery brands, with the reassurance that their unique demands and challenges, can be managed with ease so their operations run as smoothly as possible whilst maintaining product integrity. We are on hand to provide support ensuring products are fully stocked and distributed accurately, quickly, safely, and securely whilst adhering to those all-important key deadlines for enhanced customer retention.”
For more information on Rhenus Warehousing Solutions UK and to find out more about its services, please email warehousing.enquiries@uk.rhenus.com or visit https://www.rhenus.group/uk.
Kind + Jugend 2024 rea rmed its status as a premier international trade fair for the nursery sector.
Attracting a global audience, this year Kind + Jugend showcased the latest innovations and trends in baby and toddler products, providing a comprehensive platform for industry professionals to network, discover, and strategise.
The 2024 event featured a diverse range of exhibitors, including leading brands, innovative startups, and established manufacturers across various segments of the nursery market. Key categories represented included baby furniture, car seats, strollers, feeding products, and toys. Notable exhibitors included global names like Joie, Doona, UPPAbaby, Peg Perego, Hauck, Tutti Bambini, Axkid, Britax Romer, Nuna, Vtech, Silver Cross, Vital Baby, Angelcare, Cosy n Safe, iCandy, Bibado, Clippasafe and many more, re ecting the event’s broad appeal and comprehensive coverage of nursery products.
Visitors ranged from major retailers and distributors to independent store owners and industry insiders. The fair attracted a signi cant international audience, with attendees coming from 115 countries. This global representation underscored Kind + Jugend’s role as a vital networking hub where professionals from all corners of the industry converged to exchange ideas and forge business relationships.
The presence and return of renowned exhibitors highlighted the international importance of Kind + Jugend as a central industry meeting point. Drawing 912 exhibitors from 43 countries, the trade fair sent a positive message to the entire industry and made a signi cant impression on visitors. Approximately 15,000 trade visitors from 115 countries seized the opportunity to discover the latest products and innovations, forge connections and seal business deals.
“The vibrant atmosphere in the exhibition halls and favourable feedback from our customers underscore the event’s strong performance. Once again, Kind + Jugend has demonstrated that it is indispensable as a business and innovation platform for the global industry,” emphasised Oliver Frese, Chief Operating O cer of Koelnmesse GmbH.
The Innovation Award and additional Midwives’ Choice award, alongside a dedicated special exhibition and wide-ranging lecture programme, a orded visitors a compact overview of new developments, future trends, and innovations from both industry and retail. Experts from Germany and abroad used the Trend Forum to present the latest studies and analyses, explain business models and share best practices with an engaged audience of industry professionals.
“Kind + Jugend is a must-attend event for anyone who wants to see what the children’s rooms of tomorrow will look like on all seven
continents. New products and trends are presented in Cologne before anywhere else. The future of the industry happens here,” says Jörg Schmale, Director of Kind + Jugend.
This year’s Kind + Jugend featured top trends such as multifunctional products, solutions that simplify daily life, products that grow with a child, ergonomic designs, and smart technology aimed at enhancing child safety. Sustainability continued to be a key focus.
In summary, Kind + Jugend 2024 solidi ed its position as a key event in the nursery industry, o ering a comprehensive overview of current trends and future directions. The event’s diverse exhibitor base, international visitor pro le, and focus on innovation and sustainability underscored its signi cance as a vital platform for industry professionals. The trends highlighted at the fair not only re ect changing consumer preferences but also set the stage for the future development of nursery products, making Kind + Jugend a pivotal event for anyone involved in the sector.
Bibado unveiled its eagerly awaited AW Coverall Bib print collection at the recent Kind und Jugend expo in Cologne, including two exclusive licensed Peppa Pig prints.
Alongside the six new bespoke designs, the weaning brand announced a signi cant update to its internationally renowned agship product. The award-winning Coverall will now be manufactured in an even superior, super-soft matte fabric designed for enhanced comfort, exibility and movement. The textile upgrade supports the brand’s core philosophy of giving developing babies and toddlers the best tools to support and augment their growth and development. The brand also debuted new high-end retail hanger-style packaging to allow consumers to see and feel the product enhancements.
www.bibado.co.uk
Nursery Today caught up with established exhibiting brands to gain their views on Kind + Jugend 2024.
As an exhibitor, why is Kind + Jugend important to you as a brand?
It is an important show due to timing for showcasing the new launch lines and many of our product updates in preparation for 2025 launch. In addition, it allows us the opportunity to give sneak previews of later launch items due out in Q3/Q4 of 2025, so it is certainly not a show to miss. It also acts as a pre curser to our local Harrogate trade show in October where we will showcase all of our 2025 new launch lines.
Did this year meet your expectations?
Yes, the number of visitors to the stand was in no small words impressive. Each day was extremely busy and our on stand catering facilities went down a storm, with hi class cuisine available throughout the day. What type of visitors did you experience this year?
We received visitors from around the globe, from throughout Europe, middle east, USA and as far a eld as Australia too.
Was this a show where you launched new products, and if so, how were these received by visitors to your stand?
Yes, we had a full launch of a refreshed signature range, which the fashions were very well received. Combined with updates to key products, the new launch items went down very well, so looking forwards to a strong 2025.
What was your most memorable moment whilst exhibiting this year?
The look on visitors faces when we unveiled the new products and demonstrated the key features and keen prices. With our eco swing being a particular winner with its unique mechanism for movement.
Can we expect to see you within the halls again in 2025?
Whilst we haven’t con rmed this attendance yet, I highly suspect we will be there, as this show is of key strategic importance to showcase the new launch lines throughout EMEA to both our distribution partners and strategic retail partners too. www.joiebaby.com
For more information and all sales enquiries, contact Joie on 01889 808 900
Country Manager (UK + Ireland), Peg Perego
As an exhibiting brand, why is Kind + Jugend important to you as a brand?
Kind + Jugend continues to be very important to us as it allows us to present our brand and range portfolio to a truly global market.
Did this year meet your expectations?
Overall we were very satis ed and pleased with the show, whilst, as expected the level of UK Retailers attending was low we had an extremely busy show from an International perspective.
What type of visitors did you experience this year?
We had the opportunity, as usual, to meet with our existing international partners but also received a very healthy level of enquiries from potential new retailers and distributors from various countries.
Was this a show where you launched new products, and if so, how were these received by visitors to your stand?
In a word YES it was. We presented/showcased several key products/launches and was very pleased with the extremely positive feedback we received to all of them.
We cannot wait to launch our 2025 Range to all of UK
Customers (Existing and New) at Harrogate – Hall A (Stand A6)
What was your most memorable moment whilst exhibiting this year?
It has to be the very positive responses received to our new products, as it proves we are developing a competitive and comprehensive range to compete in a challenging market. We are very excited to see how the 2025 range performs globally. Can we expect to see you within the halls again in 2025?
Based on all of the above, absolutely! www.pegperego.com
As an exhibiting brand, why is Kind + Jugend important to you as a brand?
With Kind + Jugend being one of the largest global baby and child product trade shows, it is important for brands to use the event as a statement of intent, i.e; ensuring the brand is seen alongside its contemporaries, but also in order to showcase your hero products and any newness to existing and target customers.
Did this year meet your expectations?
2024’s show certainly proved to be a success, possibly not as many visitors as with last year, but all good quality meetings and enquiries from new potential business partners. In terms of ongoing customers, with remote working being such a prominent element of modern day working, being able to converse with your key contacts in person and actually show physical product is invaluable.
What type of visitors did you experience this year?
The attendance this year was a rich tapestry of buyers and business owners from every scale of business, ranging from global retail giants, regional baby specialists, right through to independently owned stores, all equally important to the lifeblood of any product and sales organisation.
Was this a show where you launched new products, and if so, how were these received by visitors to your stand?
We used this year as an opportunity to showcase an array of new innovations across both VTech and LeapFrog brands, a number of models that are just in the process of going live in the UK market now and several set for launch early 2025. As with K&J and Harrogate alike, these shows provide the perfect opportunity to present newness and get rst-hand feedback from the people you hope will range the products, thus enabling you to make amendments to your strategy, whether it be market and/or your pricing strategy – all extremely valuable!
What was your most memorable moment whilst exhibiting this year?
We always generally receive very positive response to new product, but this year felt like something even more special with the excitement for the new VTech V-Hush Rocker which is due for launch early 2025. With the core business being baby monitors, there is always an element of nervousness when we launch something that sits in a di erent sub-category, but the feedback for the Rocker was truly overwhelming – watch this space!
Can we expect to see you within the halls again in 2025?
With VTech’s global footprint, K&J is an important show for all of the European markets and wider territories, coupled with the continual product development and desire for growth, I foresee that the business will certainly be part of the 2025 event, although our immediate attention now turns to the Harrogate International Nursery Fair. www.vtechbabycare.com www.leapfrog.com
Richard Bamforth Director of Sales, UPPAbaby
As an exhibiting brand, why is Kind + Jugend important to you as a brand?
As a global brand, K&J gives us the opportunity to showcase new products, not only for the German domestic market but also the whole of Europe. The show still attracts an international audience and this year, we also saw clients from as far as Australia and Canada.
Did this year meet your expectations?
From a total brand perspective, de nitely, although UK visitor numbers are still a long way o pre pandemic levels. What type of visitors did you experience this year?
From a UK perspective, mainly existing accounts but my German and Austrian colleagues in particular were able to expand their retail base.
Was this a show where you launched new products, and if so, how were these received by visitors to your stand?
The show was used for the European launch of the new VISTA V3 which had launched a day earlier in the UK. We also gave a avour of what’s to come in the rst half of 2025. We had sold in the new range to UK retailers prior to launch and it was good to get positive feedback on their rst few days sales
What was your most memorable moment whilst exhibiting this year?
Seeing the amazing UPPAbaby stand at the start of day one, a real credit to all involved in its design.
Can we expect to see you within the halls again in 2025?
Yes!
www.uppababy.co.uk
Joie would be hard placed to narrow their show hero to just one product with their new Chestnut highchair, Wimsey bouncer and updated Signature collection all vying for the limelight. But it’s Chestnut that was a star for Joie’s Head of Product Management, Damon Marriott. With 9 different modes, Chestnut will take little ones from mealtime to playtime, from birth to 6 years. The multiple options include infant mode at traditional and counter height as well as youth chair and portable booster modes. The multi-position recline creates a cosy chair to cradle baby comfortably. In booster mode, the seat can be attached easily to a dining chair, allowing little one to be included in family meal times. www.joiebaby.com
The all new UPPAbaby VISTA V3 launched in the UK on Monday 2nd September followed a day later with the European launch at the opening of Kind + Jugend 2024. www.uppababy.com
Innovation Award for Hauck
The hauck Arketa Family won the Kind + Jugend Innovation Award in the category “Furniture & Facility”. Here’s Trade Marketing Manager, Edina Mujakic proudly showing their award.
All smiles with the team at
Vital Baby’s Dean Tollman and Hannah Juniper showcased their new and innovative EarthSmart eco solution.
Avova had a strong show with their ranges – here’s Peter Lehmann proudly showcasing their car seats.
Nursery Today caught up with established exhibiting brands to gain their views on Kind + Jugend 2024.
As an exhibiting brand, why is Kind + Jugend important to you as a brand?
Kind + Jugend gives the opportunity to showcase our breadth of product, new launches and fashions on an international scale. It is an important show as it gives us time to not only showcase but also deliver our brand story in the best way possible. The brand has gone through a subtle transformation in its style and creative approach, so it is great to be able to present this to our retail partners.
Did this year meet your expectations?
As a global brand, the location is perfect for our ever growing customer base. We had customers from all over the world visit our stand to see what’s new for 2025. The show was very busy and we had two stands this year, one for our core brand and another for the launch of our collaboration with BMW, which was hugely popular and well received.
Was this a show where you launched new products, and if so, how were these received by visitors to your stand?
We gave a glimpse of new products and fashions due for launch in 2025, new collections and also the BMW collaboration. All were met with excitement and enthusiasm. Based on the feedback, 2025 is going to be hugely successful for Nuna, with lots more still to come. Much of the newness will also be available to see at Harrogate for those that couldn’t attend K&J.
What was your most memorable moment whilst exhibiting this year?
Walking onto the stand and seeing the scale at which Nuna has grown. Our new creative style, matched with the product collection really shows the direction in which the brand is heading. Obviously seeing the BMW collaboration come to life was incredible and retailers reaffirming our thoughts on the newness is very exciting.
www.nunababy.eu
As an exhibiting brand, why is Kind + Jugend important to you?
Kind + Jugend is a leading trade show, and for us, it’s a key platform to connect with a large portion of our retailers and distributors all in one place. Germany is an important market for Love to Dream, and this event allows us to solidify relationships, expand our reach, and explore new growth opportunities.
Did this year meet your expectations?
Yes, absolutely. The show is growing again, which is great to see, with about 75% of exhibitors returning. We had fantastic meetings with both existing and potential partners, and we’re really pleased with how the show went.
What type of visitors did you experience this year?
As expected, we met many German retailers, but we were also pleasantly surprised to see an increase in UK and US buyers compared to last year. This expanded international presence was encouraging for us.
Was this a show where you launched new products? If so, how were they received by visitors?
Yes, we launched our new Sleep Machine, which will hit the market before the end of the year. We’re very excited to introduce a new category into our product range, and the reception was overwhelmingly positive from visitors at our stand.
What was your most memorable moment while exhibiting this year?
The excitement from our distributors about our new prints and Sleep Machine was a highlight. Also, having productive meetings with leads that had been in the works for months, combined with the networking opportunities with other brands, made the event truly memorable.
Can we expect to see you again in 2025?
Absolutely! We’ll be exhibiting at Kind + Jugend next year and also participating in consumer shows in the UK.
www.lovetodream.com.au
Nursery Today’s Editor Penny Franks took time out at Kind + Jugend with Little Stars Malta’s owner Edward Bugeja while walking the show halls, nding out how business has fared for this unique Maltese independent retailer, the importance of the event to his trade calendar and of course a look towards the upcoming Harrogate Int. Nursery Fair.
It’s great to see you here in Cologne at Kind + Jugend, why has it been important for you to attend this international event?
Thank you. It’s a pleasure to be at Kind + Jugend in Cologne again, an event I’ve attended for 10 years and that keeps improving. This international event is key for us to engage with industry experts and spot new trends. Trends shift constantly so staying updated is essential. I’ve worked closely with suppliers here for many years, though some no longer exhibit. Being here reinforces our goal to lead in our local market and build strong partnerships with suppliers. Additionally, speaking directly with retailers and distributors o ers valuable feedback that helps re ne our o ering.
What has been your main focus whilst visiting? Is there a particular product category that you will be seeking this year?
My main focus during this visit is to explore innovations and nd products that stand out in quality and design. It seems like over the years some brands have adopted similar designs, leading to products that look and function alike. While not targeting a speci c category, I am trying to discover the items that break away from this trend.
This year, I am focusing on quality, looking for brands that pay attention to detail. It’s this commitment to quality and unique design that makes products truly valuable for our clients.
Have you seen any new products or brands that you are considering onboarding whilst being at the show?
Yes, one of my key objectives this year is to reintroduce Britax Römer to our portfolio. We have represented Britax in the past, but after their restructuring, we lost focus and missed out on the opportunity, which was later taken up - and subsequently dropped - by one of our competitors.
Additionally, we have added Kidwell, a promising brand from Poland to our portfolio, as their products have shown great potential. Fraupow is also now part of our line-up and we are already seeing an excellent response from customers, which is very encouraging.
Has this event given you a great opportunity to spot any upcoming trends and if so, can you share some of your highlights with our readers?
This event highlighted key trends like sustainability. Brands are focusing on eco-friendly solutions, using natural, bio-degradable and recyclable materials to meet the demands of environmentally conscious parents.
Multi-functionality is also a trend, with products designed to serve multiple purposes and grow with the child. Technology integration is rising too, o ering smart devices that enhance convenience and safety. Lastly, minimalist, gender-neutral designs
are gaining popularity, re ecting a shift towards inclusive styles.
Do you feel you have seen any new innovations that you would also like to highlight?
Yes, I was particularly impressed by the “Magic” nappy disposal system at the Innovation Awards, especially the Magic Bin. While these bins have been around for years, Magic introduced thoughtful enhancements that stand out. Its e ciency and vibrant design make it appealing for modern homes. Once again, the Dutch impressed with practicality and aesthetics. This is a product to watch. We have plans to take this on board, discussions are already in process.
Is there a di erence between consumer trends in Malta in comparison to those in the UK? Do trends re ect your buying decisions while in the show halls?
De nitely. There is a clear di erence between consumer trends in Malta and the UK. Maltese consumers prefer well-established, reputable brands, especially from countries like the UK and Germany, which are known for quality.
Last year, the Hartan Mercedes and AMG collection performed exceptionally well in Malta due to its prestige and reputation. We’ve also seen success with My Babiie, another recent addition.
At shows like this, I focus on top-tier brands
offering premium quality and innovation, as Maltese buyers favour premium products over cheaper options, with quality always being the top priority. Of course Kind + Jugend is the home of the coveted Innovation Awards – is this an area you visit to see the winning products?
I visited the Innovation Awards area and was impressed by the exciting ideas, both upcoming and available. It’s inspiring to see fresh solutions from emerging innovators, showing that creativity is thriving in the nursery industry. The Innovation Awards are important because they highlight the industry’s direction and showcase breakthrough products that can make a real impact. These innovations reaffirm the sector’s vitality and the importance of staying up to date with the latest trends.
How has business been for you since we last featured you in December 2022?
Since our last feature in December 2022, we’ve made a major move to a more central location, which has been highly beneficial. Our new space is one of the largest on the island, with 560 square meters of shop floor and 200 square meters of storage. Looking ahead, we plan to expand further by taking over the adjacent space to create a dedicated area for nursery furniture, offering a wider selection and improving the shopping experience.
Over the last year have you experienced any particular challenges within the business? Challenges are a natural part of business. Over the past year, we’ve noticed consumers becoming more cautious with their spending, prioritising value for money. In response, we’ve continued to focus on
premium products that meet their expectations for quality and durability. This commitment has been crucial to our success and sustained strength over the past 12 years.
Have you found Kind + Jugend this year a great opportunity for you to discuss with Brands and other like-minded nursery retailers challenges that you may be facing and how the industry is responding?
Kind + Jugend provided a great opportunity to speak with brands and nursery retailers about the challenges we’re all facing. A key issue that came up was the rising cost of global shipping, which puts pressure on retailers. Despite strong demand for premium products at competitive prices, high shipping costs make it harder to meet these expectations. These discussions are vital for understanding how the industry is adapting and finding solutions.
Edward visiting babyGo
As an independent nursery retailer have you faced similar difficulties to those here in the UK? For example, rising costs, stock issues, etc.? If so, how have you overcome these?
We’ve faced similar challenges to those in the UK, such as rising costs and stock shortages. The global increase in costs has definitely impacted us. To cope, we’ve adjusted our inventory strategy by stocking more products to reduce the risk of supply issues. This proactive approach ensures we can meet
customer demand and maintain a steady supply of high-quality products despite the pressures.
Your business model is different to other Nursery Retailers in Malta and unlike others who may be linked to a specific brand, you operate as a one stop shop for your customers offering a variety of nursery brands, has this proven successful for you?
From the start, my goal was to create a truly unique,
one-stop shop for nursery products in Malta and it has been a success. By building a diverse portfolio of major brands starting with BabyStyle, we’ve positioned ourselves as a go-to destination for high-quality nursery items. Our commitment to o ering a wide range of premium brands has helped us meet diverse customer needs, reinforcing our status as the island’s leading one-stop shop. Do you feel that your customers appreciate the shopping journey that you o er to enable them to meet all their needs for their little ones under one roof?
Our customers truly value the shopping experience we provide. We o er a wide range of products under one roof, complemented by personalised one-onone interactions with our knowledgeable sales sta . Our team stays updated on trends and new products, enhancing the overall experience. Additionally, our commitment to exceptional after-sales service adds value and ensures customer satisfaction long after the purchase. This blend of product variety, expert guidance and strong after-sales support creates a rewarding shopping experience.
In the UK our next stop will be the Harrogate Int. Nursery Fair – will you be attending and if so, why is this event a must attend for you?
Attending the Harrogate International Nursery Fair is a must for me. Every year, it provides valuable insights and product exposure that I nd extremely bene cial. I often gain wide product knowledge there and this year, I’m especially excited to see what BabyStyle will present as they celebrate their 25th anniversary, promising an exciting showcase of their latest innovations.
What do you feel the Harrogate show o ers that is di erent to K&J that make both these events important to your business?
Harrogate o ers a unique, more intimate experience compared to Kind + Jugend. It was the rst show I attended after starting Little Stars, introduced by BabyStyle and has become a key annual event. The personal connections and long-standing relationships with exhibitors enhance the experience. While Harrogate is more international now, it still feels more community-focused. I miss the British Pavilion at Kind + Jugend, but both events are crucial - Harrogate for its personal touch and Kind + Jugend for its global perspective.
How many days will you attend the Harrogate trade fair?
This year, I plan to attend the Harrogate trade fair for three days, arriving a day early and staying a day later. This will give me time to fully explore the event and enjoy the beautiful Yorkshire area. What are your expectations for the Harrogate show this year and does this give you further insights into consumer trends for the year ahead?
I like to keep my expectations open as surprises often lead to the greatest discoveries. However, I’m particularly looking forward to new stroller designs and hope to see a wider range of vibrant colours.
Kind + Jugend provided a great opportunity to speak with brands and nursery retailers about the challenges we’re all facing. A key issue that came up was the rising cost of global shipping, which puts pressure on retailers.
Observing these trends at Harrogate will o er valuable insights into consumer preferences and help shape our approach for the coming year. Do you also see Harrogate as a great opportunity to be among like-minded people and gain ideas or new product lines for your business in Malta?
Harrogate is a great opportunity to connect with like-minded individuals and nd inspiration for new product lines. As an AINR group member, I look forward to sharing insights with others to understand di erent trends and market demands.
While the UK market is larger and di erent from ours in Malta, these interactions provide valuable ideas that can be adapted to our market. This exchange at Harrogate is crucial for re ning our o erings and staying aligned with consumer preferences.
Christy Foster, Managing Director
I’ve always found September to be a month of transition, and this year is no exception. While autumn appeared to arrive a bit earlier than expected with a cooler end to August, we’re pleased to report that the summer season was a strong one for us. Our outdoor category, in particular, saw great trade as families made the most of the warmer months. It’s always rewarding to see our products helping parents and
the fantastic Cologne show, with the Harrogate show on the horizon. Internally, it’s a time for us to take stock and appreciate how much the business has achieved this year. We’ve completed the rollout of a transformational IT project and are on the cusp of launching a wholly new vision for Online4baby. I’d like to extend a warm thank you to everyone involved for their hard work and
September often feels like a second new year in our industry. Kids are back at school, and we’ve just returned from the fantastic Cologne show, with the Harrogate show on the horizon. Internally, it’s a time for us to take stock and appreciate how much the business has achieved this year.
children enjoy their time together, whether in the garden or on family outings.
September often feels like a second new year in our industry. Kids are back at school, and we’ve just returned from
Online4baby’s Managing Director Christy Foster is taking stock and looking ahead as we step into Q4.
growth and ready us for what promises to be an exciting Q4.
With the back-to-school period, we observed the usual shift in focus towards essentials like car seats and buggies. Increasingly we find our customer base includes more grandparents and carers. This reflects the evolving nature of childcare, where more extended family members and caregivers are playing a crucial role, and it’s something we’re proud to support with our diverse product offerings. Supporting all kinds of families has always been a core mission of Online4baby.
families manage their finances effectively.
dedication these past few months. I’m also pleased to report that the Online4baby family continues to grow; we’ve welcomed several new starters this month across logistics and customer service, all to support our
One surprising development was when our e-commerce team informed me that our summer shop had already been swapped out for our Christmas shop! While Christmas might still seem a little distant, this early shift marks the beginning of a longer transition in buying patterns towards baby play and toys. For many of our customers, buying early is no longer just a preference but a necessity. With the ongoing discussions around the cost of living, planning and budgeting have become vital. This reinforces the importance of retailers like us, who offer everyday low prices and value-first products, helping
However, even as we prepare for the festive season, we are keenly aware of the ongoing global trade issues that continue to challenge the industry, particularly the fluctuations in freight prices. Q4 is undeniably an exciting period for trade but ensuring that we are in stock is paramount. My buying team is being particularly judicious this year, working hard to guarantee that our stock arrives on time. I’m grateful to all our partner brands who have worked collaboratively with us on purchase orders over the summer to ensure product arrives at the right time. That said, protecting margins while navigating these fluctuations remains an ongoing battle. I’d encourage all retailers, big and small, to keep a sharp focus on the bottom line. While Q4 can feel like a sales frenzy, we stay extremely disciplined, always prioritizing profitability over volume.
As we look ahead, we’re more energized than ever to continue providing the products and services that our customers rely on, adapting to their needs as the seasons change. Here’s to a successful autumn for us all.
The brand-new Ardo Melia Wearable Double Breast Pump o ers an e ortless pumping experience.
The Ardo Melia Wearable Double Electric Breast Pump o ers a blend of convenience and e ciency, tailored for the modern mum. This discreet, in-bra pump is completely hands-free, compact, rechargeable, and cordless, making it ideal for use on the go.
With an intuitive, user-friendly design, the Ardo Melia simplifies the pumping process. It’s massage mode stimulates oxytocin for let-down, while the rechargeable battery provides over 100 minutes of runtime. Boasting strong 350mbar suction, 15 adjustable vacuum levels, and 4 expression modes, it delivers an effective and hassle-free pumping experience.
Cleaning is easy, thanks to dishwasher-safe collection cups, and the closed-system design ensures maximum protection for breastmilk. The Ardo Melia stands out as a high-quality, portable breast pump that offers comfort, efficiency, and convenience wherever, whenever.
info@ardomedical.co.uk | www.ardomedical.co.uk
Do you want to be visible on foreign markets? We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines.
CHINA NURSERY CHINA
ENGLAND NURSERY TODAY
GERMANY BABY & JUNIOR
NETHERLANDS BABYWERELD
NORWAY BABY, HOBBY & LEKETØY
POLAND BRANŻA DZIECIĘCA
SPAIN PUERICULTURA MARKET
SWEDEN LEK & BABYREVYN
BCMI Presidents: Urszula Kaszubowska u.kaszubowska@branzadziecieca.pl Hans Henrik de Glasenapp post@presstelegraph.no bcmi@babycaremagazines.com www.babycaremagazines.com
Pramland’s John Barker this month gives his advice on why it is so important to assess your business as an independent nursery retailer.
Imagine a world where you can predict how business will be for the next two or three months. A world where we still see ups and downs, but the peaks aren’t the size of mount Everest and the troughs aren’t the depth of the Mariana Trench, simply gentle uctuations in business. Snap out of it you fool - we don’t live in this world instead we live in one that is as unpredictable as Manchester Utd’s defence.
I’m writing this article at the very start of September and the delightful children have all returned to school, ok so there’s still a few stragglers here and there but mainly they’re back. I can tell as it no longer takes me 10 minutes to get to the store in the morning! As you have probably guessed trade here in Hull has continued to be a little volatile. Of the six weeks that make up the school holidays I’m pleased to report ve have been very good for business. Far better than expected in fact, but the sixth and nal week was terrible. Not just a few bad days, oh no, from start to nish terrible. There’re a few reasons this may have been the case, chief of which has to be the fact that not every week can be good. Oddly the preceding week was our best week
since February – this only compounds my misery if I’m completely truthful.
Why am I telling you this, and why is it relevant to you? Well, it comes down to understanding your business and how you are performing. I don’t claim to be running the most successful nursery store in the country, far from it if truth be told, but I do understand the business. Both where it has been and where we are going are constantly on my radar.
When we are busy, I assess what we are doing that has brought us to this point.
Sometimes that assessment simply points to improved market conditions, sometimes it may be the introduction of a new brand or product. It could have been more activity on our socials or even a focused promotion in store.
Analysing every decision made and the outcome is a vital part of ensuring you are giving your team the best opportunity to make a sale.
When times haven’t been as good it is even more important to analysis what you’ve done. Far too often do I see online in groups stores saying things are hard but only looking at outside factors that could lead to a reduction in business. Believe it or not sometimes it’s the things we do, or more importantly don’t do that can
As independent retailers we can beat the online competition hands down on so many counts. There are three factors that the consumer will choose to purchase online instead of in store with you. Price, Availability and Experience.
cause a negative a ect or our businesses.
I’m not saying price matching and online pricing isn’t a huge problem in our industry, it is. In fact, I’d go as far as to say that it’s probably the biggest issue many of us face but this shouldn’t mean that it’s a done deal. As independent retailers we can beat the online competition hands down on so many counts. There are three factors that the consumer will choose to purchase online instead of in store with you. Price, Availability and Experience. The consumer will automatically
assume that online pricing will be cheaper. If they didn’t they wouldn’t constantly ask “do you price match?” before they know how much the item is online. Countless times over the past couple of weeks have I been asked this question only to nd them unable to nd it cheaper elsewhere. Yes, there has been multiple times where they have found it cheaper, on a couple by a fairly sizeable amount too. Understanding your business and having a good grip on its gures will soon tell you if you are able to match this price or it’s a simple case of saying “sorry I can’t a ord to
Top tip – ask for reviews! But don’t ask everyone. Ensure that you ask every customer that you are positive has had a 100% good service and experience from you. Customer reviews are so important, do not waste the opportunity to ask for them.
match that price”. Sometimes it’s more cost efficient to not sell something. The overriding factor is that the consumer assumes online is cheaper and that isn’t always the case. So that’s a draw as far as I’m concerned.
When it comes to availability it’s all about overcoming the customers mind set. Customers choose to buy it online as they can have it tomorrow. They don’t need it tomorrow (95% of our customers order at 20 weeks) and they certainly don’t really want to have to pay for it today! Re- educating the customer is key. Explaining that you can have this immediately, but your warranty will start, you’ll have to store all these boxes - it’s bad luck to have the pram in the house. These are all reasons why availability really isn’t that important in our industry, unless the customer has left it to the very last minute and needs it yesterday! So, what the customer thinks is a reason to shop online suddenly becomes another draw.
Finally, experience. Considering that when a consumer buys online there is zero experience, you’d have to be doing a pretty terrible job in store for customers to choose no service over your service. This goes back to my points earlier, understanding your business and what works is vital to ensuring a consistent service. Customers look for reviews and when the last handful of reviews show a few five stars, a couple of one stars and a handful of three’s they will assume your business offers a fairly inconsistent service and they will shop elsewhere. Top tip – ask for reviews! But don’t ask everyone. Ensure that you ask every customer that you are positive has had a 100% good service and experience from you. Customer reviews are so important, do not waste the opportunity to ask for them. If you have a local competitor and you’re consistently beating them on reviews you can be 100% certain your till rings will be beating theirs too. So, back to my original point about experience.
Considering online offers zero experience and as long as you ensure you offer the best it has to be a win over the internet.
Then it’s time to mention everything us independents do that the internet hasn’t got a chance of offering - instore demos, boot checks, car seat fitting, loan items when things go wrong, simple hassle free payment options –these are the things consumers don’t value or consider. These are the things that need to be shouted about. If a parent to be leaves your store and doesn’t know that you offer all these free benefits you’re doing yourself a misjustice.
So, what is the point of everything I have said? Well, it comes down to a
couple of simple points. Firstly, ensure you understand every aspect of your business. What works and what doesn’t – this will allow you to make chances to help improve your position. Understanding your figures will allow you to know where you can take a hit and where you can’t. Secondly, don’t always assume that if things aren’t going well, it’s not your fault. It’s painful to hear but sometimes it’s because we aren’t prepared to admit we aren’t doing something well enough. The internet is so easy to blame for everything when really, we should be focussing on why we are better than the internet and telling everyone that comes through our doors why they should be shopping with us!
Doomoo Dry n Play Organic Cotton Hooded Towel from Babymoov.
Following Doomoo’s sustainable ethos and high quality organic approach across their maternity and baby range, the Dry n Play Organic cotton Towel cape o ers 100% organic cotton softness, thick absorbency and longevity in an XL size to ensure softness up to the age of 5 years old.
GOTS and Oeko Tex certi ed, the Doomoo hooded cape for bathtime features a simple yet ingenious silicone ring for use as a teether while drying baby or you can attach the towel loosely around your neck for hands-free convenience when taking baby out. Simply place the cape around your neck and pull the hood end into the ring to secure it. Place baby’s head on your shoulder, detach the hood to place it on their head to wrap them up, one-handed!
www.babymoov.com
Bringing imaginative and sensory play to bathtime, Janod, o ers a vast range of bath toys!
Thoughtfully created to keep little minds occupied during their daily bath, from the playful bath Squirters and creative Colour in the Bath set, to the mystical My Magic Bath Book, and cute Activity Buckets there is so much to stock.
The true icon in the range, however, is the Bath Explorers Map which either oats or magically sticks to the side of the bath! Bursting with 28 pieces to assemble in the bath, little ones will have fun travelling the world with the 4 vehicle gures also included!! Once nished, the map is stored in its net, which hangs on the walls thanks to its suction cups.
For trade enquiries contact the below. sales@juratoys.co.uk
and convenient
Having some nappy-free time every day is good for your baby’s skin and can help prevent nappy rash. After their bath, wrap them in a cuddle robe, before giving them a few minutes to get some fresh air to their skin.
East Coast Cuddle Robes are designed to make bath times comfortable and convenient.
Supplied in packs of two, with adorable embroidered characters and printed details, they make a lovely practical gift for a new baby.
They’re made from 100% soft cotton towelling, to be gentle on your baby’s skin. With hoods, to keep your baby warm after a bath.
TEL: 01692 408802
nursery@east-coast.co.uk www.eastcoastnursery.co.uk
Baby ’s three new best friends are sure to excite with their fancy features Bear pulses with a cosy glow, Whale squirts water for extra giggles & Octopus
Contac t: Rosie at uksales@shnuggle.co.uk for fur ther information.
Nursery Today shines the spotlight on double pushchairs, which are cleverly designed for families with two young children, o ering practicality and ease of use that appeal to many parents. Their innovative designs often include tandem or side-by-side seating arrangements, providing exibility to accommodate children of di erent ages or of course twins. Modern models feature lightweight frames, compact folding mechanisms, and adjustable con gurations, making them easy to manoeuvre in various environments, from crowded city streets to narrow store aisles.
Here we highlight a number of options which are all available to order now.
For parents seeking out a lightweight double pushchair packed with features, the Graco DuoRider delivers a brilliant o ering at just £150. Graco DuoRider is the ideal double stroller to support busy families by providing a hassle-free way to transport little ones. Seating two kids side-by-side, this twin stroller 4 wheel-suspension, a multi-position recline, a large, easy access storage basket, lightweight design (weighing in at just 12.1kg) and a one-hand, stand-alone fold. With independent seat recline, calf support, and adjustable canopies, parents can be sure their children will travel in complete comfort across a variety of terrains.
Suitable birth to 15kg. www.graco.eu
Baby Jogger is for parents with passion and purpose, who want to continue to live life to the fullest and to share adventures with their child. Because what’s better than doing what you love with who you love? The Baby Jogger strollers conquer curbs and stairs, fold small for travel and are built strong to let you wander o the beaten path.
The Baby Jogger City Tour 2 Double Stroller makes getting around town with two kids easier than ever. Designed to t through a standard doorway with a width of just 66.5cm, this lightweight double stroller weighs 10.5kg and folds compactly for easy transportation and storage.
This fully featured stroller includes two comfortable padded seats with multiple recline positions and adjustable calf supports, as well as UV 50+ canopies with extension panels and peekaboo windows.
The City Tour 2 Double Stroller can be easily customised with add-on accessories (sold separately), so you’re equipped to carry on with your day, wherever it may lead you.
BabycareUK@newellco.com
Meet aire twin, a double duty cruiser designed to help manage two times the tinies.
With this ultra-lightweight twin, you’ll always be twice as ready for the day ahead. One of the lightest weight, fully featured double strollers available the aire twin weighs in at less than 12kg.
With reversible seat liners, individual canopies and reclining seats the aire twin makes it easy for both babies stay cosy - even if they’re on opposite schedules.
Aire twin folds up at in an instant with just one hand to keep you on the move.
uksales@joiebaby.com www.joiebaby.com
The evalite duo is a cheery combo designed to carry two littles and all their luggage without the load. This lightweight luxury makes travelling with two, twice as nice.
As one of the lightest tandem pushchairs on the market, the evalite duo weighs in at just over 10kg, for ease of driving, riding, lifting and loading.
With a seriously smooth one hand fold, evalite duo packs at enough to t in small boots and snug storage spaces. The instant Sure Lock attachments smartly sync Joie infant carriers to the rear seat of the pushchair, for a quick and easy dock, lock and roll.
uksales@joiebaby.com www.joiebaby.com
The Push Me Dubl Twin stroller is a super lightweight Twin Stroller for babies and toddlers from birth.
A smooth and easy to function stroller that makes lightwork of travelling with two children which is always a bonus! Compact to t through standard internal doors, one hand easy fold to a handy storage size when not in use and only 12.2kg weight.
Packed with lots of features and supplied with all extras as standard which include independent bumper bars, a full raincover and shaped eece lined footmu s which feature unique hand protectors to keep little hands snug and warm during colder days.
Styled on a sultry black matte aluminium frame colour and nished in textured luxury fabrics in Stone Grey with black eece lining in the boots. Suitable from birth up to a maximum weight of 22kg per seat.
Tel: 01454 326 555 | sales@redkitebaby.com
Uncover the award-winning Simply Scandi range from family-run Bigjigs Toys.
Loved for its stunning wood and silicone products, this enchanting collection has been specially designed to nurture the development of little learners and inspire joyful play from their earliest days. Among the range, you’ll discover sustainable stacking toys, unique shape sorters, push-along animals, Montessori playsets, baby walkers, chunky puzzles, sensory rattles, bath toys, and so much more.
Every ethically crafted toy in the Simply Scandi collection has been made from eco-friendly materials, such as food-grade silicone or FSC Certified wood. The soft pastel colours and premium quality craftsmanship combine to create products that captivate both children and parents, making them cherished additions to any playroom or nursery. www.bigjigstoys.co.uk
The Doona Essentials
Tote Bag is a compact bag for every day, and every season.
This practical yet stylish accessory is compatible with Doona X, Doona i, and Doona+.
The bag is both lightweight and spacious, making it the ideal changing bag for parents. With plenty of room for all of baby’s essentials, multiple interior compartments, and a detachable pouch, parents will love the smart storage options the Tote Bag has to offer.
Doona’s unique connectors make it easy to hang the bag onto the Doona while in stroller mode and means parents can go hands-free all day long. sales@cuddleco.co.uk
Toucan 3-in-1 Learning Tower is a brand new product designed to empower children through exploration and participation.
Inspired by Montessori principles, Toucan encourages little one to learn, grow, and discover the world around them.
Toucan is a versatile piece of furniture that transforms seamlessly between a learning tower, a table and chair set, and a stepping stool. This multifunctional design opens a world of possibilities for a child, from assisting in the kitchen to expressing their creativity on the integrated blackboard. www.maxi-cosi.co.uk
Red Kite are so excited about 2 new stories added to their great value play & walker ranges.
Designed in the UK to showcase current trends in colours and fashion, the new Rose & Ivy soft pink range is inspired by beautiful English summer gardens and includes soft tactile prints and fabrics. Also launching is their full new range of Woodland Walks playgyms and entertainers. Featuring woodland nature colour themes and characters this brand new neutral range will be a sure winner with young parents. Tel: 01454 326 555 sales@redkitebaby.com
The brand that parents trust sales@clippasafe.co.uk
Maternity and nursing lingerie experts, Bravado Designs, is delighted to further support women entering motherhood with its latest developments, as the brand unveils a new Extended Cup sizing option in its most iconic bra. Committed to o ering the most inclusive sizing options, the brand-new Extended Cup option supports all the way up to cup size K, o ering unrivalled comfort for expectant or new mums – ensuring they feel good about every new curve.
The brand already offered a Full Cup size (Small Full Cup –Large Full Cup), but now delivers even more inclusive sizing across the Body Silk Seamless maternity and nursing bra with the arrival of Extended Cup sizing. The all-new Small Extended Cup to Large Extended Cup now offers this best-selling bra, in band width 30-42 and I-K cup sizing.
The new extended cup sizes feature a U-shaped nursing sling that connects from one side of the cup to the other, sitting under the bust to lift and support women from below the breast tissue. Also helping to maintain the lift and make mum feel comfortable at every moment, the sling is tacked for reinforcement to the inner ply of
Now available the new every day stroller for practical and value features a sleek black chassis with earth tones of khaki fabrics.
Suitable from birth to 22kg, this sturdy stroller with a generously proportioned seat will comfortably suit older toddlers with the large padded seat that fully reclines for new borns. One hand fold makes easy work of folding when out and about, lockable swivel wheels with suspension and a large practical shopping basket also features. Includes handy bumper bar, full PVC raincover and useful detachable drink holder. www.redkitebaby.co.uk
fabric at the center front. Aiding women with heavier breast tissue further, reinforced knit zones have been added across the back wing and around the cups to provide unrivalled support, as well as between the cups to provide separation. Thoughtfully engineered to support without the underwire! www.bravadodesigns.com
Step into a world of style and innovation with Venicci Upline SE Powder & Lava prams.
Parents can choose from two breathtaking designs: Powder, featuring soft-touch fabrics reminiscent of sandy beaches, and Lava, inspired by the bold elegance of volcanic landscapes on a striking chrome frame. These prams are designed with parents in mind, featuring a quick one-hand fold mechanism and an attached carry strap for easy transportation. The 3UP System provides seamless adjustment of the hood, headrest, and harness, while the magnetic harness buckle allows for fast and secure strapping. Comfort takes centre stage in the carrycot’s design, which combines panoramic ventilation, a mesh integrated into the hood, and a ventilated mattress to create a refreshing and breathable environment for the baby. This is further complemented by an extendable hood, providing additional coverage and protection, ensuring the baby stays cosy and shaded, no matter the weather. Finished with a luxurious eco-leather pram bag, the Upline SE collection is the ultimate partner for stylish, effortless adventures. www.venicci.co.uk
