7 minute read
Jolly Tots
Wheely great for Jolly Tots
Independent retailer Lorretta Owen, owner of Jolly Tots chats with us about the importance of wheeled goods in their store and how this category is great for business.
How important are wheeled goods to your business?
Wheeled goods are super important to our business. Currently it generates around 60 per cent of our sales. We have a large showroom which houses a huge display or wheeled goods.
Over the years, this product category has notably changed – do you feel that this sector has kept up with consumer trends and evolved to reflect customers wants, needs and desires?
I feel this category is constantly evolving. It’s one of the fastest moving markets. There are new designs being launched all the time. They echo the customer’s needs and trends at the moment. Whether that be model or fabric choices. What do you feel has seen the highest level of innovation or change over the years within this category?
We have seen a huge change in the folding mechanisms of wheeled goods. Especially the stroller market. The consumer is demanding more and more compact and travel friendly design.
How do you display wheeled goods in your store?
Our large showroom has lots on display. We are firm believers in trying out purchases especially wheeled goods before purchasing. It helps the customer find the best model to fit their needs.
Are your customers looking at price compared to safety,
comfort and style?
We find that when purchasing babies first set of wheels customers are eager to “splash the cash”. When purchasing a travel stroller or second pushchair their budget is often more conservative. This is why, we as a business, pride ourselves on providing something for everyone’s budget. Ranging from a £1000 travel system to a £30 stroller. Ever customer is important.
Do travel systems perform well for you as a business, what are your customers looking for when considering their first set of wheels?
Travel systems are usually a parents first port of call when looking for babies first set of wheels.
They continue to perform exceptionally well. We have seen more and more customers asking for a reclining car seat option. We are constantly looking to add more brands to our showroom. Recently we have added Britax, Noordi, Ingelsina and Anex.
Joie as always performs exceptionally well. The Versatrax is a HUGE hit in our store and is award winning for a reason. Teamed with an iLevel car seat they are a perfect combination.
How important is weight and ease of fold to your customers?
Weight and ease of fold is very important when looking for a travel stroller. With travel systems this is not as focussed on. We are actually finding customers veering more to the larger chunkier design. The Noordi Fjordi model is selling extremely well for us.
Compact Folds have grown to play a role within this sector – how do they perform for you?
Compact folding strollers have really evolved. With many manufacturers wowing us with the ease of fold. We recently did a TikTok with some of our best-selling models which reached over 1 million. The viewers thought that we had done some sort of trick to get them to fold so easily! That speaks for itself.
Are your customers starting to look more at the eco credentials when we take a look at wheeled goods?
We feel that customers are interested when you tell them about the eco credentials of an item but we don’t yet feel that this has an impact on their overall decision.
Do you feel your customers research products online prior to coming in-store?
We feel that consumers want more and more options for wheeled goods. It seems the more variety you have the happier they are. They want to test drive lots of makes and models out. To ensure that they make the decision that best fits their lifestyle.
Customers are often armed with lots of knowledge. They have usually done research and have narrowed down what they are looking for. We also do regular live feeds on our Facebook where we look at lots of brands and models in detail. Allowing them to ask a question and show items in more details before coming to store.
How do ‘bundles’ perform for you in this category?
Bundles for travel systems can perform very well for us. For first time parents especially who can feel a little overwhelmed with everything. I think that the customer is happiest when they have some freedom to change items within bundle.
Parenting made simple
Doona are committed to improving and simplifying the lives of parents and their babies with innovative travel solutions.
Go from car seat to stroller in seconds with the Doona Car Seat & Stroller which is the first complete and fully integrated travel system. With one simple motion you can move from car seat to stroller in seconds.
Made to the highest safety and quality standards, it’s suitable from birth to 13kg/29lbs and comes with a two year manufacturer’s warranty. It’s the only car seat to be tested and certified as a car seat, a stroller and an infant carrier. It can be easily installed in the car with a 3-point seat belt or using the Doona Isofix base (sold separately).
The Doona Car Seat & Stroller is also TUV and FAA aircraft approved, helping to make travel easier. It has three handy modes: Car Seat: Perfect for travelling in a
car, taxi or aeroplane.
Pull Along: Manoeuvre Doona easily
while walking alongside or sitting with it.
On-the-Go: Switch into the stroller position quickly and easily.
For more information or sales enquiries, call 0161 702 5062 or email sales@cuddleco.co.uk
Wheeled Goods Travel Systems
The perfect MIXX
Nuna’s MIXX next – the ultimate diverse travel system
MIXX next generation bundle includes:
■ Stroller ■ Carrycot ■ PIPA next car seat ■ The all new BASE next
The MIXX next generation bundle is the latest travel system from Nuna and comes with the MIXX next stroller and carrycot, PIPA next car seat and the all-new BASE next - which allows the for the infant carrier to rotate on the base, making installation quick and simple. The MIXX next is designed to make life as smooth as possible – it’s fitted with a one-hand recline for on-the-go relaxing, all wheel suspension, and a one-touch brake system with front swivel wheel locks. Its retracting wheel makes it compact – so parents can squeeze it into the tightest of spaces and when the pushchair is folded, the rear wheels automatically fold into the frame, saving on space. Completely diverse, it is fitted with an all-season seat, and the extendible UPF 50+ canopy is water repellent and features a flip out eyeshade and ventilation panel providing full coverage. Designed with longevity in mind – it has a removable and reversible two-piece seat pad, while the quick-release harness converts from five to three points. It’s also fitted with a true flat sleeper recline to ensure babies are comfortable every step of the way. The seat can be flipped in seconds too, from parent facing to forward facing mode.
The MIXX next is equipped with a luxe leatherette accented push bar, removable arm bar and large storage basket, to make those shopping trips as easy as possible.
www.nunababy.com
