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The tide of fashion for many years dictated that earthy tones rather than vibrant colours became the palette of choice. This was mainly due to what I call the ‘Noma effect’
True blue
hue...
Summer 2021 will be marked by a lot of things, and the colour blue will be one of them, writes Valda Goodfellow…
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sn’t it strange how you suddenly see images everywhere of a style, or a shape or a colour, that simply wasn’t in your consciousness yesterday? I don’t know if trends are led by the fashion industry, what’s in the news, or a yearning for things out-of-reach, but one thing’s for certain, this summer has been dominated by influences of nature. From organic curves to vibrant greens, yellows and blues, nature’s forces have been everywhere. Maybe it’s because we were all yearning for holidays by the sea
that were denied us for so long, that blue became the colour of summer 2021, but never before in the hospitality sector has blue been a colour that chefs wanted to use a lot of – until now. Blue was always thought of as a bit of a difficult colour to use with food. Yes, it is an amazing colour to serve seafood on. Lobster, for instance, looks fantastic against a deep ocean blue. But apart from seafood and desserts, no one really chose blue as a colour to mix and match into a service. A few years ago, we discovered the most amazing blue plates
26 TABLEWARE INTERNATIONAL: HoReCa
from Montgolfier. We instantly made it a feature of our collection for Fine Dining, the dramatic reactive glaze adding extra drama and depth to the most creative dishes. Back then, it was really the food artists that chose to use the plate and when they did, my goodness, it looked incredible. But in the main, it wasn’t a colour that people made part of their regular service. The tide of fashion for many years dictated that earthy tones rather than vibrant colours became the palette of choice. This was mainly due to what I call the ‘Noma effect’. Noma
About G & G
Founded by Paul and Valda Goodfellow, G & G Goodfellows is a highly creative design & Distribution Company with an amazing showroom in Little Portland Street. Offering a truly hands-on service, Goodfellows passion is to bring new and exciting, bespoke food presentation concepts to the UK’s culinary scene. As well as offering a wide variety of the world’s best branded tableware, kitchen equipment, clothing and machines, Goodfellows also collaborates closely with UK craft producers for totally unique products. It works with all sizes of restaurant and catering projects, happy to supply anything from an individual plate to a full restaurant concept.
