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Interview Ambiente HoR
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Key diary dates:
Ambiente runs from 11 to 15 February 2022
Ambiente returns… After a year’s absence, Ambiente is back and making up for lost time. We caught up with Thomas Kastl, director Ambiente dining, to learn more about the 2022 event and how hospitality will play a crucial role… Ambiente is returning in February 2022, how are plans going for the show? Every day we talk to our customers who want to be at the upcoming Ambiente to present their products live. That’s why we’re delighted that the world’s largest consumer goods fair is also a set date for the industry in 2022. Especially after the pandemic period, the trade needs new impulses to boost consumption, the trade fair experience on site and direct ordering. Ambiente will return next year with its proven structure of Dining, Living and Giving, and Global Sourcing will again be an integral part of the
Fact!
fair. In order to implement safety and hygiene measures, the layout in the halls has been adapted accordingly. However, the basic structure of the Dining halls will all be occupied as usual and we will also have a HoReCa hall again in 6.0.
“We will certainly see a lot of products and Are exhibitor numbers where innovations you expected given the related to uncertainty around trade shows globally over the past hygiene and two years? The effects of the Corona pandemic safe food at will certainly still be felt at the first Ambiente Ambiente since the outbreak of the pandemic - also in terms of exhibitor 2022”
Brands such as Alfi, Alessi, Brabantia, Fiskars, Nude, Stelton and Tramontina have all signed up for Ambiente 2022
42 TABLEWARE INTERNATIONAL: HoReCa
and visitor numbers from severely affected countries. Open borders and the smoothest possible international travel are essential for our trade fairs. From a global perspective, there are still restrictions here at the moment. However, in view of the worldwide progress in vaccination and testing possibilities, we are optimistic about the future. Reason for this is also given by the many well-known companies that have already registered for Ambiente 2022 and have clearly expressed their interest in participating. These include dining brands such as Alfi, Alessi, Brabantia, Fiskars, Nude, Stelton, Tramontina and many more.
What is planned for the HoReCa Hall? What can visitors expect? The HoReCa hall, which was launched in 2020, was a great success and the perfect contact point for decisionmakers in the hospitality segment - including hotel chains, restaurant
