2 minute read
RCR Crystal
RCR Crystal has merged its core values of sustainability, practicality and Italian flair to bring us Stack – a clever, space-saving assortment which has already been a hit at retail. Designed for hospitality and the home, Stack is sure to be a bestseller. RCR Crystal’s sales and marketing director Fabio Lupi tells us more about this already popular collection...
Sustainable stacking
Did you know?
Stack has been designed with an innovative anti-stick system, which consists of a reinforced inner ring that preserves them from scratches and makes them durable even after intensive use – ideal for the hospitality industry.
RCR Cristalleria Italiana is a green company that has always focused its research efforts, its technical-scientific resources and its investments on sustainable development and environmental issues. The company’s motto is: “Doing good for people and the environment is good for business”. Its economic sustainability stems from a new business model based on social and environmental sustainability.
Fabio, tell us about Stack – what makes it special? The new Stack line represents our concept of sustainable space at its best, thanks to its multifunction products and space-efficient design. The tumblers have been designed with a special antistick system, making them more practical and durable over time. Even more, the tumblers are equipped with an innovative anti-scale drainage system on the bottom, avoiding annoying limescale stains and water waste during the dishwasher cycles. The glasses are 100per cent recyclable, produced in Italy in a CO2 neutral area, with no emissions of fumes into the atmosphere. We’re answering the consumer’s need to live in a sustainable space, both from a living and environmental point of view.
How long did it take RCR to perfect the shape/design of the series? Our projects take at least two years to be perfected, it’s important to take into consideration all the safety aspects in order to have a product perfect for the consumer.
How did you take the hospitality sector into account when designing Stack? This is the first collection of stackable tumblers made of EcoCrystal, ideal for professional use in mixology, optimising the precious space behind the counter. Designed with an innovative anti-stick system, which consists of an inner reinforced ring that preserves them from scratches and makes them durable even after intensive use. The Eco-Crystal tumblers maintain the temperature of cocktails three times longer than regular glass.
How has the series been received by buyers? We’re really excited by the reaction from buyers, the line was introduced at the end of March and the first production stock has been sold in few weeks. The second production run is in July and sales are really impressive.
Is it available in all sales territories? We already cover around 50 countries, but you will see it everywhere in the next few months!
Do the glasses come in different sizes? Yes, two different sizes. DOF tumbler cl 32/h 95 mm/diam 89 mm and HB tumbler cl 39 cl/h 141 mm/diam 84 mm.
www.rcrcrystal.com
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