2 minute read
Top Drawer
New season focus at Top Drawer
Kate Spade
The A/W edition of Top Drawer takes place this coming September in London. Always a trendled show, the September event takes the lead on what will soon be on shop shelves…
What? Top Drawer, London | When? 11-13 September, 2022 | Where? Olympia, London
The A/W ‘22 edition of Top Drawer hits Olympia, London this September. A must-attend for retailers and buyers, the design-led show will focus on connecting buyers with their favourite brands.
Event favourites such as Retailfest, along with new season trend forecasts and the very latest collections will prove a draw for buyers who are attracted to Top Drawer’s curated selection of top tier brands.
At the most recent S/S Top Drawer, brands such as Jellycat and Caverswall were in attendance plus emerging brands breaking on to the scene in Top Drawer’s brand-new Launchpad area. Launchpad proved a hugely popular addition to Top Drawer’s roster of event and hosted a selection of innovative new brands – think Concrete & Wax, Afropop Socks, Frankk Studio and many more. These brands brought an exciting array of products from candles, contemporary jewellery, bold prints and striking homeware. Top Drawer says that brands in Launchpad received a lot of interest from retailers with their section of the Grand Hall buzzing with conversation and enquiries across the whole three days of the show – a great indicator that we will see similar during September’s showcase.
Another firm favourite, which was introduced at the last Top Drawer, is the Meet the Maker initiative which put a spotlight on the creative designers and makers exhibiting at the show. During the S/S edition, ceramics heavyweight Keith Brymer Jones drew large crowds for his talks and buyers were able to learn more about his relationship with clay from day one to now and what goes into the creation of his products. Top Drawer will release further details on A/W’s Meet the Maker schedule in due course.
And what is a trade show without retailers – RetailFest is a Top Drawer institution with lots of expert inspiration and advice for businesses to help them thrive and grow. With the engaging conversations and
Did you know?
Buyers from Selfridges, John Lewis and Anthropologie attended the most recent S/S Top Drawer event. discussions covering a range of topics buyers and brands are able to gain valuable advice and industry knowledge. The full lineup will be revealed soon.
www.topdrawer.co.uk
Trend central
Trends are always central to Top Drawer’s offering with brands and buyers able to learn about the forecasting trends for the next season. During the most recent event, four trends were highlighted with eyecatching displays on the shop floor showcasing a mix of exhibiting brands’ products from across all sectors of the show. Expect to see the same, or similar, during the A/W ’22 edition!