2 minute read

Burleigh’s new All Made Here campaign reframes ‘luxury’

Next Article
Brand focus

Brand focus

Burleigh has launched a new ‘All Made Here’ campaign and website. The brand’s ‘All Made Here’ guarantee redefines luxury by championing the conscious consumer’s desire to know the origins and journey its products have been on.

The last of its kind, Burleigh has become a global icon of British design and manufacture which continues to practice the time-honoured art of tissue transfer printing from hand-engraved copper rollers. A method dating back over 250 years, there are now just 12 craftspeople in the world who have this precise skill, and they are all craftspeople at Burleigh – based at Middleport Pottery in Stoke-on-Trent, England.

Jim Norman, Burleigh’s managing director explains: “Consumers have become much more interested in where and how products are made, and they’re also more astute at spotting when a brand isn’t authentic. As a result, authenticity and provenance are the new defining factors of luxury

BHS Tabletop launches new gastro china brand

BHS Tabletop has launched Heart&Soul – a new casual dining brand. The gastro-porcelain brand consists of handmade pieces and its launch means BHS Tabletop is expanding both its brand and material portfolio.

The unique porcelain items handmade for Heart&Soul are made of vitrified china – a material that offers colour effects as well as tactile decorations.

Steelite, Utopia and Paşabahçe target USA hospitality market

Steelite International, Utopia and Paşabahçe, recently announced a joint venture in which they will bring glassware, ceramics and accessories to the USA hospitality market.

because these are qualities that can’t be faked or bought. ‘All Made Here’ are words I've often heard when visitors at Middleport Pottery ask where Burleigh is actually made. It seems consumers have become suspicious that brands are made ‘somewhere else’. In response, we feel it’s more important than ever to emphasize that Burleigh is indeed All Made Here, and always has been.”

Thomas brand marks 120 years

The Thomas brand is celebrating its 120th anniversary. The first stone was laid for the factory in the Bavarian town of Marktredwitz in June 1903 and almost a year later the first porcelain firing took place there. Since that day, Thomas has been in tune with the demands of everyday tableware. The brand has been part of Rosenthal since 1908.

Thomas is known for its classic assortment of collections from Nature, Clay and Cliff to Trend, Loft and Sunny Day

Spotlight on… YJC Glass

YJC Glass provides handmade glassware products, individually crafted by glassmakers with decades of experience. The company exports to Europe (UK, Italy), USA and South America (Chile).

The brand’s Arco Iris collection has been inspired by retro-futurism aesthetics.

Starting from the relief effect, the digital geometric relief modeling adopts bright colours such as red, blue, purple and orange, and the hand-painted process presents the elements of reflecting metal material (popular in the 1970s) in one brush stroke after another. The shooting interior, designed from the future, combines irregular geometry with props of arches.

www.wws-ceramic.com – see more glassware on page 36.

“The joint venture announced today between Paşabahçe, Steelite International, and Utopia Tableware represents our continued belief in the USA hospitality market and our commitment to bring value-based solutions to our customers,” says John Miles, CEO and president of Steelite International. He adds, “We believe the deal materially expands our portfolio of glass and ceramic products to underserved market segments who will find real value in these products.”

Mark Rammell, owner and CEO of Utopia Tableware adds: "This is a great opportunity for us to join forces with two of the most respected names in the industry. By combining Steelite’s vast expertise and market penetration in the North American market along with Paşabahçe’s unparalleled glassware range, plus our expertise in operations, digital development and go-tomarket strategy, all together it will give us the tools to develop the next stage of growth in the US market.”

Paşabahçe also said they are delighted to be part of this new joint venture.

This article is from: