Category Festive
Villeroy & Boch
T’is the season …
to buy
Festive tabletop has always had a place in the home – thus, it is big business with buyers. We highlight some collections for retailers looking to invest for the 2022 holiday period… With festive tableware a big seller across the retail spectrum – think everything from ornaments to themed dinner sets – consumers are continuing to buy into the idea that accent pieces, or indeed full tablescapes, help to create magic within the home. This is all good news for retailers. Take UK department store
John Lewis, for example, it is increasing its festive offering for 2022, says Nicola Hattersley – category lead tabletop, as they look to build on the success of 2021. While John Lewis creates three to four tablescapes which consumers can buy, most Nicola says, tend to pick up accent pieces – so think side
plates, bowls, large platters and cake stands which all perform well. From a supplier point of view, Lou Scala, chief marketing officer, Portmeirion Group, tells us brands such as Nambé and Spode Christmas continue to perform well in 2021 through 2022. Lou credits the continued desire to spend time with friends and family as a solid
Dinnerware
Noritake
Given that the holidays tend to revolve around food, festive dinnerware is a must. Noritake are masters at presenting a festive collection. In recent years they have seen an increase in sales of holiday extensions for White Palace, Silver Palace, Crestwood Gold, and Crestwood Platinum. Charlotta Gold and Trefolio Holiday collections are its most recent introductions of holiday extensions. Another company who do Christmas very well is Villeroy & Boch. The Toys Delight series is, quite literally, a delight. For more than ten years, Toy’s Delight has been a firm favourite with buyers looking to amp up their seasonal offering. The collection boasts classic Christmas colours of red, green and white decorating a wide range of products – plates to cups, mugs and bowls or wine and champagne glasses. Also look out for Villeroy & Boch’s Annual Christmas Edition which showcases beautifully intricate patterns on plates, bowls, mugs, balls and bells create a very nostalgic and delightfully festive atmosphere. This year, Santa Claus is travelling through a snowy village on his sleigh loaded up with presents, eagerly awaited by excited children. Not forgetting The Toy’s Fantasy plates and bowls which create a particularly nostalgic festive atmosphere, again with plates, cups, mugs and bowls or wine and champagne glasses. Lenox also do festive very well and have a 12-piece plate and mug set from their bestselling Holiday collection. What a classic! Crafted of beautiful ivory china and accented in 24k gold, this 1974 motif is a top pattern for a reason with its iconic holly and berry motif in festive greens and reds. Lenox’s endless collection spans from durable, dishwashersafe dinnerware, through to exquisite glasses and must-have serveware. 44 TABLEWARE INTERNATIONAL
starting point for the popularity of festive products. “The consumer desire to spend more quality time with family and friends stays with us and we continue to focus on more intimate celebrations that are welcoming, happy, and festive,” he says. So let’s take a look at some pieces which have the potential to sell well for AW 22.
Lenox
Fact!
Lenox’s classic Holiday pattern dates back to 1974.
Villeroy & Boch
