5 minute read
In Focus: Taitu
Colour and innovation
Italian brand, Taitù is known for its colourful collections, innovation and rich details. We uncover the company’s history and the bright and bold ranges that are continuing the company’s traditions for tableware that help celebrate the enjoyment of life, in true “Dolce Vita” style.
A history marked by Emotions
Established in Milan during the 1960s, Taitù is synonymous for colour, beauty and freedom both in Italy and abroad.
The history of Taitù has been characterized by deep passion and making dreams come true: a collection of products that can be a hymn for daily beauty, created through skilled craftmanship and from wise and colourful brushstrokes.
Absolutely one-of-a-kind and expressing “joie de vivre” (enjoyment of life), Taitù Italian design draws inspiration from nature as well as from architectural and geometric shapes. But with Italy’s rich history of art and culture, the designs are also inspired by Italian Renaissance poetry and from abstract art. These themes are creatively interpreted and translated into objects according to the three concepts Taitù Home, Taitù Tableware and the My Taitù Objets Bijoux.
The Taitù creative revolution, started during the years of “Dolce Vita” with the extraordinary revolution brought about by the introduction of colours on the table, bounds the brand indissolubly with its power of innovation. Each item within Taitù’s collections stands out for its richness of details, which makes them unique in their own right! With an infinitesimal perfection, the tableware pieces are enhanced by the preciousness of the materials such as Fine Bone China porcelain.
Available in 32 countries across the world, from Europe to Japan, Taitù creativity has been bringing novelty and colours to international tables for over 40 years.
A creator of intense Emotions: this is what Taitù really is
Since 2020, the Taitù Milano power of creating emotions has been turned into a wider, more extended concept, evolving into something that epitomises Italian Luxury Lifestyle. Taitù home décor sets trends and makes every house special and unique. Whether it is a festive collection or something inspired by nature’s abundant flora and fauna, Taitù wants your tableware setting to make a statement.
In this sense, the Noel Oro Collection, which has been recently embellished in materials, shapes and new elements in 24-carat gold, has become the most authentic and elegant symbol of Christmas both in Italy and abroad. Featuring a multitude of festive motifs including wreaths, bows, bears, stockings, Christmas trees, stars, Santa, toys, candy canes and more – all perfectly enhanced with rims of 24-carat gold – the range with its modern shapes, makes for a perfect Christmas table-setting.
Meanwhile, the Mare Collection, brings a little fragment of coral reef toy our home, where colourful fish, nautilus, and starfish swim among woods of red corals. With its strong red tones and intricate details on the sea creatures and coral, you will be transported under the sea in moments.
Taitù, was one of the first brands to introduce multi-thematic collections, and has become famous for Freedom, Prati Italiani and Wild Spirit, which allow you to mix and match different colours and themes for every single table set. In this way tableware can renewed day by day with changes moods or feelings.
The freedom to mix and match the collections in a thousand ways is easily achieved through the Mix&Match concept, enabling users to experience new emotions every single day, with a variety of colours, designs and imagery. Yellow, blue, red, green and more are represented in designs that can be effortlessly combined to suit your taste and creativity.
A Christmas message
Beauty, innovation, culture and Italian design is Taitù’s message for Christmas 2021. During the latest HOMI edition, held in September 2021, Taitù has presented a light and cheerful Christmas, marked by the desire to stay together and to free imagination in a new and funny way.
The Red Collection has been designed to express colour, but it stands also for Revolutionary Emotional Design, that is the evolution of the “Mix&Match” concept.
This collection introduces a strong innovation - each individual item has its own creativity, and is different from all the others. The Red colour, typical for Christmas, perfectly fits all year long. It is the colour of joy, passion, love, enthusiasm, and desire to transgress. Plus, it is also the brand’s institutional colour.
The Italian design is conveyed by completely different themes: classic and natural themes, such as fruits and vegetables, floral themes, the animal world and the gluttonous themes, such as lollipops that make us reminisce back to our childhood, there are superstitious themes, with lucky horns, and spicy themes like the “the sin of Adam and Eve”. They give names to each singular item expressing exactly the mood of the collection: RED Pepper, RED Sun, RED Cherry, RED Pop, RED Butterfly, RED Dance, RED Candy, RED Passion, RED Attraction, RED Temptation…to be discovered on each single item characterised by personality that is strong and unique.
Furthermore, each item of the collection recalls the colours red, green and white, reminiscent of the Italian flag. Some icons of the Italian culture stand out, such as peppers, strawberries, or cherries, among others treasures of the Italian agriculture blessed by the sun, as well as the lucky horns to keep in our pockets, as symbol of good luck, passion, love.
Other than RED collection and the best sellers, Noel Oro and Forever. This year, more than ever, Taitù wants to adorn and make every house more welcoming, thanks to Home Feelings.
In particular, My Taitù Jewels – Gold Collection, a line of unconventional jewels, made in the finest porcelain and decorated with 24-carat Italian gold, which become the messengers of good luck.
Emotions are not just for wearing. With the Home Feelings Collection, your home is filled with joy, colour and messages of greetings with precious decoration for the Christmas tree, elegant home decoration, scented linen, favours for special events, coasters or place cards to pamper your guests at any gathering.
Whatever the occasion, moment or chance to enjoy life, Taitù wishes everyone feelings of love, good luck, freedom, and beauty.
