Profile T a i t ù
Colour and innovation Italian brand, Taitù is known for its colourful collections, innovation and rich details. We uncover the company’s history and the bright and bold ranges that are continuing the company’s traditions for tableware that help celebrate the enjoyment of life, in true “Dolce Vita” style.
A history marked by Emotions Established in Milan during the 1960s, Taitù is synonymous for colour, beauty and freedom both in Italy and abroad. The history of Taitù has been characterized by deep passion and making dreams come true: a collection of products that can be a hymn for daily beauty, created through skilled craftmanship and from wise and colourful brushstrokes. Absolutely one-of-a-kind and expressing “joie de vivre” (enjoyment of life), Taitù Italian design draws inspiration from nature as well as from architectural and geometric shapes. But with Italy’s rich history of art and culture, the designs are also inspired by Italian Renaissance poetry and from abstract art. These themes are creatively interpreted and translated into objects 48 TABLEWARE INTERNATIONAL
according to the three concepts Taitù Home, Taitù Tableware and the My Taitù Objets Bijoux. The Taitù creative revolution, started during the years of “Dolce Vita” with the extraordinary revolution brought about by the introduction of colours on the table, bounds the brand indissolubly with its power of innovation. Each item within Taitù’s collections stands out for its richness of details, which makes them unique in their own right! With an infinitesimal perfection, the tableware pieces are enhanced by the preciousness of the materials such as Fine Bone China porcelain. Available in 32 countries across the world, from Europe to Japan, Taitù creativity has been bringing novelty and colours to international tables for over 40 years.
A creator of intense Emotions: this is what Taitù really is Since 2020, the Taitù Milano power of creating emotions has been turned into a wider, more extended concept, evolving into something that epitomises Italian Luxury Lifestyle. Taitù home décor sets trends and makes every house special and unique. Whether it is a festive collection or something inspired by nature’s abundant flora and fauna, Taitù wants your tableware setting to make a statement. In this sense, the Noel Oro Collection, which has been recently embellished in materials, shapes and new elements in 24-carat gold, has become the most authentic and elegant symbol of Christmas both in Italy and abroad. Featuring a multitude of festive motifs including wreaths, bows, bears, stockings, Christmas trees, stars, Santa, toys, candy canes and more – all perfectly enhanced with rims of 24-carat gold – the range with its modern shapes, makes for a perfect Christmas table-setting. Meanwhile, the Mare Collection, brings a little fragment of coral reef toy our home, where colourful fish, nautilus, and starfish swim among woods of red corals. With its strong red tones and intricate details on the sea creatures and coral, you will be transported under the sea in moments. Taitù, was one of the first brands to introduce multi-thematic collections, and has become famous for Freedom, Prati Italiani and Wild Spirit, which allow you to mix and match different colours and themes for every single table set. In this way tableware can renewed day by day with changes moods or feelings. The freedom to mix and match the collections in a thousand ways is easily achieved through the Mix&Match concept, enabling users to experience new emotions every single day, with a variety of colours, designs and imagery. Yellow, blue, red, green and more are represented in designs that can be effortlessly combined to suit your taste and creativity.
