The Daily News by Lema Publishing

NEWS

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DAILY

The Toy Fair’s ONLY official daily paper

Star power!

Tuesday, January 23, 2018

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Celebs come to play Team Bandai are all smiles, Gallery 600

This is the droid you’ve been looking for! Funko’s Charlotte Kinson and Manuel Longo pose with the giant Pop! Vinyl C3PO

Bring it on! Toy industry remains defiant bucking tough trading trend Almost half the toy industry enjoyed stronger trading compared with the previous year and remain optimistic for the year ahead, despite tough trading conditions in 2017. A survey conducted by The Daily News showed that 11.7 per cent of respondents saw far stronger trading in 2017 compared to 2016, while 35.2 per cent said their business was stronger.

The results were split exactly 50-50 on whether companies had experienced sales growth over the past year. In a further display of the industry’s resolve, 58 per cent said coming 12 months looked bright they are optimistic for 2018. A further 29 per cent saying it’s too early to tell, while 41 per cent said they are anticipating growth.

There’s dancing in the aisles as the doors have opened for Toy Fair 2018 – and the big news is that the stars are in the building! Strictly Come Dancing and It Takes Two star Ian Waite hits John Adams’ stand G100 at 10.30am to launch the first Strictly Come Dancing board game and he’s bringing along the famous Glitter Ball Trophy to show off. Still on the Strictly theme, at noon 2010 winner and actress star Kara Tointon will be demonstrating puzzle game Arokah on the Asmodee UK stand E109. And Mr Men fans should make their way to Jumini on stand GH26 at 1pm where author Adam Hargreaves will be doing live drawings. For the full Toy Fair experience don’t forget the fabulous annual costume character parade at 11.15am.

Character Options Marketing Director Jerry Healey has got it licked with the Soft ‘n Slo Squishies on stand E119

Bigjigs acquires Tidlo Exclusive: The Daily News has learned that Bigjigs

sParson d Tess n a kitchen y g h in s mma K shy Mu E o , o s m S rm w Ha rand ne x. Gallery 600 s Dave Bandai’ ose with the b yma a B e p m e o Broom ’s awes Hero 6 and Big

Toys Limited has acquired the wooden Tidlo brand from John Crane Limited. The Directors of Bigjigs Toys say they are delighted with the purchase and the swift transfer is testament to the Directors and legal teams representing both sides. “This is a great brand to bring under the Bigjigs Toys banner and offers us potential in all the markets we serve,” said Liz Ireland, Managing Director of Bigjigs Toys. “The Tidlo range will bolster our core offering and further defines our footprint in retail.” John Crane MD Jonathan Thorpe added: g brin “Tidlo is in safe hands and I am sure will grow further. I wish Bigjigs the best of luck.” The Tidlo range is on display here at Toy fair on the John Crane stand, E20. Bigjigs expects to begin shipping Tidlo orders the week beginning 29 January.

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The Fence Club Hong Kong charity football match against a HK select 11 took place on Tuesday 9 January at the Happy Valley Stadium and was an amazing success with a record attendance of over 320 people. The football match was a highly competitive game, resulting in a 1-1 draw. Those in attendance assure The Daily News that the Toy Trade All Stars arguably deserved the win, but the true winner was the Fence Club Charity, with at least £40,000 raised on the evening – all of which benefiting disadvantaged children in both the UK and Ireland. Co-organisers Joe Kissane and David Bramford would like to take this opportunity to thank the many sponsors and supporters without whom this event could never take place. A special mention should also go to John Langley who co-ordinated the event in Hong Kong and Sharon Ford for her tireless efforts behind the scenes.

Major draw Sambro today unveils its first-ever original IP, Scribble Town. The new arts and crafts brand, which has been in development for the last 12 months, targets pre-schoolers aged three to five with a unique play system that lets them create masterpieces as they play. Sambro will release multiple products under the brand to bring to life all aspects of the arts and crafts, as well as encouraging development of fine motor skills and hand-eye co-ordination.

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SHOW OFFERS AMERANG – Gallery 215 30% OFF all orders for Hot Wheels Elite Batman vehicles placed at the show. AUGMENTIFYIT – Stand GH30 5% off all orders placed at the show 10% off orders over £1000 20% off AugmentifyIt® Augmented Reality collaboration projects Licensing Competition: WIN the chance to have your character Augmentified!

BRAINSTORM – Stand E79 Free stock deals and reduced carriage paid order values plus special discounts on a range of items.

CLEMENTONI – Gallery 140 Extra 10% discount off price list for orders placed at the Fair. Please ask the team for further details.

CARTAMUNDI UK – Stand H1 5% of all orders placed at the show 10% off orders over £1500 Spend £200 on Fundels and receive a free flashcard display assortment worth £47.88 at retail.

DAVID WESTNEDGE – Stand F44 Toy Fair Pack: One carton (12 decks) of Harry Potter circular playing cards in blister pack format at special show price of £33.50 (normal trade price £36.75) Seven Carousel top quality plastics-coated playing cards £76.20 – only pay for six! Seven games of the fan favourite Mr. Jack London £81.00 – only pay for six! Six Double 6 Tournament Thickness Dominoes

Chemtrac – Stand GH1 A 25% discount on the Chemtrac software is available for all BTHA members.

with Brass Spinners in Wood Box for £44.18 – usually £46.50 save a further 5% with this deal! Normal trade price value: £253.95 SPECIAL TOY FAIR PRICE FOR THIS PACKAGE: £222.18!! SAVE £31.77 DKL Marketing – Stand E66 DKL will be offering retailer discounts at Toy Fair 2018 across all its ranges. Spend £400 to receive 5% off and £800 to receive 7.5% off. Visit them on Stand E66 FOLKMANIS PUPPETS – Stand H36 5% discount off all orders above £350 placed at the show, free shipping for this order

NEWS Warm welcome

A special welcome from BTHA Toy Fair Chairman, Jon Diver

Dino-mite!

Welcome, visitors, exhibitors and media to Toy Fair 2018. This is the 65th annual event, and I am delighted to celebrate this landmark year with the very best that the UK toy industry has to offer. When the first Toy Fair opened its doors in 1954, no-one could have imagined what our industry would look like today. Sooty, Scrabble and Painting by Numbers were the big hits of 1954, topping birthday and Christmas lists for the rest of the year and beyond. Ever since then, Toy Fair has been the most influential, trendsetting event for the UK’s toy industry. More than 250 exhibiting companies will join us at Olympia this year, with thousands of toys and games to be discovered. Some of the exhibitors you’ll meet within the next few days will be familiar to you. The biggest and most established businesses put on a great show for Toy Fair, and many will be launching new toys and product lines here first. Look out for these as you explore the floor, as they could be the must-have toys for the year ahead! Some exhibitors you meet at Toy Fair may be less familiar, but they are no less important. I’m delighted to welcome so many young and start-up businesses to our special Greenhouse Area this year. The show is a launchpad for many of those looking to break into the industry, so we have extended the Greenhouse this year to squeeze in even more entrepreneurs and their inventions. You can find these on the ground

Posh Paws International has been named official plush partner across EMEA for the 2018 summer’s blockbuster, Jurassic World: Fallen Kingdom. Arriving at retail in April, the soft toy collection stars an 8” Jurassic dinosaur assortment as well as 10” plush presented in a gift box. Monstrous 14” and 21” options will also be available, alongside plush backpacks, to satisfy the most ardent Jurassic World fans. “Dinosaurs are a mainstay in the toy box, and with 2018 set to be a truly Jurassic year, we are looking forward to being a big part of it!” says Lauren Shipman, Group Brand and Marketing Director, Posh Paws. Visit them on stand B90.

The UK is internationally renowned for our innovative toy design. You only have to walk the floor at Toy Fair for five minutes to see the truth of this”

Don’t miss! dding Limo Product: We laymobil Company: P k laymobil.co.u Web: www.p 210 Stand: Gallery

GREEN BOARD GAME COMPANY – Stand E15 Beast of an offer! Place a £250* order and receive Free 10 x Story Cards – 4 x Original, 3 x Fantasy, 3 x Adventure – Supplied in a CDU Place a £500* order and received Free 10 x Story Cards – 4 x Original, 3 x Fantasy, 3 x Adventure – Supplied in a CDU and Snaps CDU – SS1 or SS2 Place a £1000* order and receive Free 10 x Story Cards – 4 x Original, 3 x Fantasy, 3 x Adventure – supplied in a CDU and 12 BrainBoxes in a CDU – Customers can choose which BrainBoxes they would like. Flights of Fancy range: Place a £250* order and receive FREE 12 x Water Diviners.

floor, by the central staircase. As always, there is so much to see at Toy Fair, but only three short days to do it in! To help you find the stars of the show, we have rebranded our media showcase this year - Toy Fair’s Hero Toys. Selected by independent retailers and the BTHA, the show’s most innovative and exciting toys will be on display next to the Press Office, on the Upper Gallery. To ensure you don’t miss any of the action, Toy Fair TV will also be broadcasting live on Olympia’s screens throughout the show. Hosts Anna Williamson and Gavin Inskip will show off the latest toys and games from the Demo Zone, and will also be catching up with exhibitors on their announcements on the show floor. Don’t forget to follow us on Twitter @toyfairuk to stay up to date, wherever you are! The UK is internationally renowned for our innovative toy design. You only have to walk the floor at Toy Fair for five minutes to see the truth of this. While these may be turbulent times, I’m confident that the strength and ingenuity of our sector will ensure it continues to grow and succeed in the years to come. But don’t just take my word for it – get onto the floor and see for yourself. There’s plenty of people to meet, brands to learn about, and toys to play with. Enjoy!

Place a £500* order and receive FREE 12 x Water Diviners, 12 x Bird Calls – 3 x Duck Call, 3 x Owl Hoot, 3 x Cuckoo, 3 x Blackbird Call Place a £1000* order and receive FREE 12 x Water Diviners, 12 x Bird Calls – 3 x Duck Call, 3 x Owl Hoot, 3 x Cuckoo, 3 x Blackbird Call 12 x About Kits – Customers can choose which kits they would like *(ex VAT) Valid until 28th February 2018. Terms and Conditions apply. INTERPLAY UK – Stand G10 Independents only: Fuzzikins: 10% off Show Orders if 3 or more SKUs ordered My Mermaid Lagoon: 10% off Show Orders if 3 or more SKUs ordered.

JETSON ELECTRIC – Gallery 155 5% discount on all orders placed at Toy Fair. JWS EUROPE LTD – Stand B96 10% discount on all orders placed at the show. Free shipping on all orders placed at the Show. KIDICRAFT – Stand H30 1. Special offers for independents 2. Special Starter deals on new products 3. An extra 5% off all orders placed at the show for immediate delivery 4. Call on the stand H30 for further offers MARVIN’S MAGIC – Stand H65 5% off orders placed at the show up to a value of £500 net based on our trade pricing

10% off orders placed at the show over £500 net based on our trade pricing 12.5% off orders placed at the show over £2k net based on our trade pricing PLAYPRESS TOYS – Stand GH69 Free Playpress consumer display unit with all orders placed at the Toy Fair. Sinco Creations – Gallery 162 Competition Time! Visitors to the Sinco Creations stand can simply drop their business card into the prize draw pot, and four lucky winners will win an exclusive studio tour at Aardman in Bristol to meet the production team, have a model making session and see behind the scenes of Shaun the Sheep Movie 2.

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The Daily News was in among the hustle and bustle of set-up to bring you these behind-the-scenes snaps

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ck ers SkyTra m r fo g a M 1. l Set eed Whee p S rs e rm 2. Clicfo t Creator Se s r e m r fo g 3. Ma et inbow 30 S a R x lo B e il 4. T et ally Kart S R s r e m r 5. Magfo Busy boy Jonathan Swallow pops his head through to say hello over on the Ty stand. Gallery 119.

The Sales Partnership’s James Triptree shows off the mammoth new range from Bruder. Stand E21.

Just the (golden) tic Trupp an d the Fie ket. Rob sta Craft get hand s team s on with the new Dahl ran Roald ge. Stand D2.

Who ya gonna call? Playmobil’s Jamie Dickinson and Adam Moore of course! Gallery 210.

The Daily News caught up with Cornée Marlow, Marketing Coordinator at Ravensburger, over a quick cup of java to learn about about the company’s new and interactive stand E140 and theureraft of new products What are you most looking forward to at Toy Fair 2018?

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Clementoni’s Shahbaz Khan has unearthe d a real treat with the new Jura ssic World ra nge. Gallery 140.

Looks mint! Looking for something with real wow factor that won’t break the bank? Then you’ve come to the right place! Money Monsters is a digital money box for kids connected to a real bank account with a real card. The Daily News caught up with Money Monster itself to learn a little more: “We are sooooo fresh, we are still in prototype mode! Only ten of us exist so far, and you can see us upstairs at Gallery Stand 200 200. I think we are the first toy ever to come with a bank card in the box! This is Santander’s debut appearance at Toy Fair, looking for kindred spirits!” SPLENDIFEROUS MARKETING – Stand GH72 We are offering a free copy of the book “The Secret of Marketing to Mums” to anyone interested in our services, and who leave their contact details with us on the stand (book to be posted out later this year). STEPPING STONES MARKETING – Stand GH15 50% off trade prices on a range of discontinued lines including games and puzzles from Mudpuppy, SES and eeBoo – Limited Availability TACTIC GAMES – Stand D109 Board Games, Action Games, Gateway Games, Children’s Games, Family Games, Gift Games, Party Games, Plush, Toys, Snack Games, Traditional Games, Outdoor Games

Order Value: £500 - £750 ex VAT: Trade less 5% Order value: £751 - £1,250 ex VAT: Trade less 7.5% Order Value: £1,251 ex VAT and above: Trade less 10% Lumo Stars Plush Starter Pack CDU – Make your own Selection – Trade less 20% Lumo Stars Classic x 30 pieces with CDU: £69.90 ex VAT carriage paid Retail Value £209.70 Inc. VAT. Retail margin: 60% Thames & Kosmos – Stand F15 5% off orders over £500 and 10% off orders over £1000 placed at the show.

This year we are launching what we believe to be Ravensburger’s best range of new and innovative products yet. Following our acquisition of ThinkFun, we are eager to present this award-winning STEM inspired range of games, as well as an additional 155 new products across Ravensburger and BRIO.

How would you sum up the last trading year? We are very pleased to say that 2017 has been a very good year, with strong growth across all categories. It has also been an incredibly strong year for BRIO.

Why should buyers come to see you this year? With 155 new and exciting product launches including Ravensburger puzzles and games, BRIO toys and ThinkFun games, we believe this is our best range yet. We rely on and appreciate every retailer support and want to assist as much as possible. Our POS solutions and events programmes are proven to create interest and boost sales. These are available at no extra charge to you, so please come along to discuss the opportunitie!

And finally – we must ask – what’s your brew of choice? I like my coffee freshly brewed, black and strong.

THE MINIMASTER SPORTS COMPANY – Stand GH58 Show offers for MiniMaster FOOTBALL: Order value £500 - £999 = 10% discount Order value £1000 - £1999 = 15% discount Order value over £2000 = 20% discount & carriage paid Offers are subject to completion of delivery before 28th February 2018. WILD CARD GAMES – Stand H20 10% discount off standard prices for order placed at Toy Fair for GLOBE RUNNER the new family board game that uniquely races through every country of the world. 5% discount off standard prices for orders of all other games placed at Toy Fair.

ZIMPLI KIDS – Stand B35 Offer 1: Take advantage of the Slime trend with 50% off the brand new ‘Play Tray’ stocked with our best-selling play items (Normal price £84 – Show price £42 RRP - £176.44) Offer 2: 55% margin and FREE FSDU on our Fully stocked ‘Just Add Water’ FSDU bundle! Offer 3: 20% discount on all orders placed at the show. Cannot be used in conjunction with any other offer. Visit Zimpli Kids stand to get messy and win! Take part in our Slime Baff and Gelli Baff ‘Dig n Win’ for a chance to win order discounts, free stock and more!

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Return ing to Londo With o n Toy ur big F air 20 gest to 18 y laun ch yet !

Visit us at Gallery 500

Toy Fair’s Hero Toys With a great mix of established brands and newcomers to the toy industry, this year’s Toy Fair’s Hero Toys are an exciting mix!

he British Toy & Hobby Association (BTHA) today announced the winners of Toy Fair’s Hero Toys, a prestigious new award for market-leading toys at Toy Fair 2018. These 25 toys, including entries from Playmobil, TOMY and Character Options, were selected by an independent panel of retailers and industry experts. Big brands Hasbro, and Flair stand shoulder to shoulder with newer toy makers such as Max Mindpower, Augmentifyit and Educational Advantage. Toy Fair’s Hero Toys represents some of the most exciting and innovative products launched at Toy Fair today. The awards provide one of the first opportunities to see these potentially best-selling toys, before they are officially launched throughout the year. “Toy Fair’s Hero Toys celebrates the success and ingenuity of the UK toy industry,” says Rebecca

Bladez Toys Hot Wheels DRX Monster X-Terrain Drone

Deeming, the BTHA’s Public Relations Manager. “The awards judge major brands and start-ups equally, so both can be recognised for their innovative ideas across all toy categories. From the next collectables craze to this year’s must-have Christmas present, we believe these toys could be the talk of the playground in the coming months. Congratulations to everyone that was selected!” Rebecca continues: “Selecting the winners of the Toy Fair’s Hero Toys is always a highlight of the show, as we recognise some of the outstanding new products showcased here at Toy Fair. As well as the big names at the show, it’s great to be able to award newcomers not just to Toy Fair but in some cases to the toy industry too. It just shows how inclusive and wide-ranging this exhibition is, and really highlights to retailers the wonderful breadth of different products that we have here under one roof”.

The Toy Fair’s Hero Toys winners can be found outside the Press Office (Gallery 158). Posh Paws My Teddy Bear Pooh

Vivid Talk and Sing Nella

MV Sports MArshall’s 6v Bubble Blowin’ Fire Truck

John Adams Strictly Come Dancing The Board Game Flair Ben 10 Omni Launcher Battle Figure

HGL Twist Slime

Hasbro Nerf NStrike Surgefire

NAME OF PRODUCT

COMPANY

RRP

STAND

Nerf N-strike Elite Surgefire blaster

Hasbro

£25.99

Gallery Suites

Glove a Bubbles

Wind Designs

£3.99

H52

Soft’n Slow Squishies ™

Character Options

£4.99/£9.99

E119

Poppycock

Clarendon Games

£25.00

F115

Rubik’s Cube 500 piece Jigsaw Puzzle

Gibsons

£15.95

E40

Charlie and the Chocolate Factory Hand Puppet and Finger Puppet Set

Fiesta Crafts

£24.99

Marshall’s 6v Bubble Blowin’ Fire Truck

MV Sports

£139.99

B30

Jetson Electric JetSkates

Jetson

£399.00

Gallery 155

Botley™ the Coding Robot Activity Set

Learning Resources

£79.00

D36

AugmentifyIt® SPACE Augmented Reality (AR) Quiz Game

AugmentifyIt®

£9.99

GH30

Twist Slime

H Grossman Limited

£1.99

E49

Playmobil 9227 Wedding Limo

Playmobil

£29.99

Gallery 210

Talk and Sing Nella

Vivid Toy Group

£22.99

B70

Strictly Come Dancing – The Board Game

John Adams Leisure

£29.99

G100

Meccano Ferrari F1

Spin Master

£39.99

E131

Love Island The Game

Ginger Fox

£10.00

B115

Sylvanian Families Grand Department Store Gift Set

EPOCH

£119.99

B130

Of Dragons, Fairies and Wizards Wands

Re:Creation

£59.99

E125

Hot Wheels DRX Monster X-Terrain Drone

Bladez Toys

£49.99

Gallery 123

Ben 10 Omni Launcher Battle Figures

Flair

£19.99

E39

My Teddy Bear Pooh 10”

Posh Paws

£12.99

B90

Mind Designer

Clementoni

£49.99

Gallery 140

Max Mindpower

£39.99

GH29

Sensory Balance Beams

Educational Advantage

£167-£480

Gallery 149

Soccerborg

TOMY

£59.99

Gallery 520

SpinmasterMeccano Ferrari F1

Max Mindpower Clementoni Mind Designer Character Options Soft’n Slow Squishies ™

Playmobil Wedding Limo Ginger Fox Love Island The Game

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11/01/2018 15:09:49

NEWS Lost and confused at Toy Fair 2018? Don’t worry. Majen Immink, Director of Fairs and Special Events, will help you out! Each day of the show, Majen will be sharing her wisdom on what to expect, what to do, and what not to miss Hello and welcome to day one of Toy Fair 2018. Before you all get down to the business of the show, I wanted to take this opportunity to thank the industry, for once again supporting Toy Fair and the BTHA. We wouldn’t be here at the start of our 65th show without you. Thanks to the continuous support, I’m delighted to say Toy Fair is once again completely sold out, with more than 250 exhibiting companies to meet over the next three days. We kick off day one with our official media day. More than 300 journalists attend Toy Fair year on year, from TV, radio, national newspapers, websites and YouTube channels. More than 250 companies can be found on the floorplan, launching thousands of brand new products. In front of our press office, on the gallery level, you’ll be able to see our re-branded media showcase for 2018, Toy Fair’s Hero Toys. Chosen by a panel of retailers and the BTHA, these are some of the most exciting and interesting toys to be launched at Toy Fair this year. Don’t forget to check out the display. Back for its sixth year, to help you see as much of Toy Fair as possible, is our in-house TV channel Toy Fair TV. Keep an eye out on the screens across Olympia for hosts Anna Williamson and Gavin Inskip as they trek across the show floor, meeting exhibitors, discovering the latest launches and hosting product demonstrations in the Demo Zone. Once again, day one will close with the Toy Industry Awards, hosted by the BTHA and TRA, where our industry’s best suppliers and retailers will be recognised. I look forward to seeing some of you there, but first, go and explore the show, meet new people and discover the fantastic launches that will make 2018 a great year for our industry.

“I wanted to take this opportunity to thank the industry, for once again supporting Toy Fair and the BTHA”

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LEARNIN G RESOURC ES Stand GALLERY D36

als 1. Botley Playfoam P & m a fo y 2. Pla ing fari Jr Talk 3. GeoSa e Microscop n ng & Desig ri e e in g n E 4. City et Building S yhouse ounds Pla S t r a m S 5.

New kids on the Bloco There’s a new construction kit on the block from DKL that can’t be missed. The Bloco construction range combines soft and pliable, tactile coloured blocks with favourite character themes to bring the world of building and creating to life for kids aged five-plus. High density foam pieces and uniquely designed plastic connectors interlink, stack and rotate at any angle to create lovable and captivating creatures to play with or display. No two pieces in a box are alike, yet they can be mixed and matched together to be compatible with all Bloco models. Stop by stand E66 to see the pets, animals, dinosaurs and adventure themed kits.

Mark Hillier, CEO, Click Distribution took time out to tell the Daily News his plans to surprise visitors with the company’s new ranges. To see them, head to stand G120 What are you most looking forward to at Toy Fair 2018? The best part of Toy Fair is meeting our retail partners – new and existing. The show has a great buzz about it so there is always some fun mixed in with the serious business!

What’s a must see on your stand? We’ve been exhibiting at Toy Fair since we formed our business 10 years ago and I can honestly say this is the most exciting year for us yet. We have developed our own IP which we will unveil at Toy Fair and 2018 is a Football World Cup Year so we will be showcasing Panini’s World Cup sticker and card collections, which will be the biggest selling collectable in the world this year.

How many retailers and buyers do you estimate you meet at Toy Fair 2018? Hundreds! Our schedules are getting booked up, but we are always happy to meet and welcome anyone interested in working with us in 2018.

A hero product Mark? Difficult to name just one, but the launch of Meegos has got us all very excited!

And finally – we must ask – what’s your brew of choice? In the office tea, white no sugar please! At the Fence Club I prefer wine (Red in the winter, white in the summer!)

ALL NEW TOY RANGE

FIGURES ROLE PLAY

PLUSH

HUGE TV & PR SUPPORT

VISIT US AT TOY FAIR STAND E119

Retail Corner “We will definitely see Epoch for Sylvanian Families, and Interplay” Matt Kirby, owner, Crocodile Stores, Cotgrave, Nottingham

Which stand will you be heading for at Toy Fair? We’re there for three days so we’ll see a lot of people. We will definitely see Epoch for Sylvanian Families, and Interplay are supposed to have a lot of new stuff. We’ll have a good scour round the newbies too. What are you looking forward to seeing? We go as a networking exercise, rather than looking for anything in particular. But we are always looking for good outdoor stuff as that didn’t sell well last year. We don’t really know why, maybe the weather was not nice until too late in the summer. It was rubbish at the beginning and then the majors were discounting later in the season. What do you think will be this year’s big thing? My guess is that we’ll see more robots at lower prices doing clever stuff, maybe connected to Google Home. Jon Scrivens, manager, Hamlins Toymaster, Berkhamsted

What will you be looking for at toy fair? This is my very first Toy Fair so I’m going for the experience as much as anything else. It’s very much a chance to get hands-on. Toys are only so good as the play value so that will be what I’m looking at – looking at the toys out of the box! What do you think will be the next big thing? I’m looking forward to the challenge of trying to work out what is going to be the next Hatchimals or Fingerlings Is there anything in particular you particular want to see Ravensburger has a new marble run system (Gravitrax), which I really want to see in person as it sounds like it would be great for us. Apart from that I’ve not been looking at what is going to be available, I want to go to Toy Fair with no preconceptions.

Bill Deakin, Owner, Silly Billy’s Toy Shop, Hebden Bridge

What stands will you head for at Toy Fair? This is my 21st year and it’s a great opportunity to look at the toys out of the box, see the packaging, to see where the value is and work out what you can put it out at. I’ll also be looking at anything new – we can’t stand still, I’m always trying to put something new in the shop. Anything in particular you’ll be looking for? I don’t really go for the ‘craze ‘ things. However, slime will still be big so I will go to the H Grossman stand to see what they’ve got – they’re always good for pocket money toys. The specifications for the shop are that nothing comes in unless it’s quality and it’s got to have margin. We don’t do licensing, we leave that to the likes of Toymaster and Toys R Us. We are a ‘proper’ toy shop rather than a wooden toys shop. We have tractors, Hot Wheels, cap guns, Playmobil, Sylvanian Families, Pokemon cards and games such as snakes and ladders.

Sarah Green, Owner, Spots, Southwold, Suffolk

What are you looking for in particular this year? Low price points really. We are looking for things with better margins that aren’t on the internet. What are the big things for you for next year? Squishies definitely seem to the next big thing – hopefully they’ll be coming through at Toy Fair. Also we always look for board games. Parents seem to like them as a contrast to all the electronic devices.

“I always look forward to going to Greenhouse stands to find new exciting products” Vicky Brown, Owner, Just Williams Toys, Beckenham and East Dulwich

Which stands will you be heading to at Toy Fair? Magformers, Ravensburger, Bertoy, Epoch, Geomag, The Puppet Company, Bandai. What are you looking forward to seeing? I always look forward to going to Greenhouse stands to find new exciting products, which are not everywhere. What do you think will be this year’s big thing? I think slime and putty will continue to be popular, with a surge of squishy things.

TREND FOCUS

Stickabouts Games Fiesta Crafts Stand D2 Stick it to long, arduous journeys with Stickabouts Games – mini, travel-sized games including Solitaire, Draughts, and Chinese Chequers. Made from Stickabouts material, game pieces stick to the board, making lost pieces a thing of the past.

Tumblin’ Monkeys

Polar Panic Cheatwell Games Stand F20 Polar Panic is the newest title in Cheatwell’s ‘round tin games’ series. Polar Panic is a fast, frantic fishing game where everyone plays at the same time to try to spot matching fish.

Looking Games & for… Puzzles

A hotbed of inventive ideas, family fun and – more recently – a whole load of mess, the games category continues to capture the attention and spend of consumers of all ages. Doubtless a toy shop staple, here’s just a snapshot of the hottest games here at Toy Fair…

Disney Guess the Film Game Jumbo Games Stand E46 The Disney Guess the Film Game features an array of popular Disney films from the classics through to the modern-day animations. There are 100 Disney and Pixar movie cards for players to try to guess the movie.

Bananagrams Asmodee UK Stand E109 The well-known word game comes under the Asmodee umbrella for 2018, with plenty of family fun to be had in this easily portable banana-shaped package.

John Adams Stand G100 Dare you test your nerves with Tumbling Monkeys? All you have to do is pull out the sticks from the tree – but don’t let the monkeys fall!

Stupid Deaths Paul Lamond Stand E50 The question in this game is just how did these people meet their end? Advance around the board by working out whether the implausible, and sometimes rather amusing, demise is true or false.

Fishing for Words University Games Stand F10 The aim of the game is easy – catch the biggest word. Roll the dice, make the longest word you can, and score points as you go. Each player takes a turn to make a new word off the current word already down using any spare dice.

Break Free Ravensburger Stand E140 Break Free is a fun, new game concept where up to four players simultaneously rush against each other to release themselves from a handcuff, by picking a complex lock mechanism.

Pass the Pigs Winning Moves Stand E115 The original Pass the Pigs game has just got bigger and wilder; pass them like you’ve never passed them before. These two porkies have their tails in a twist. One squeaks and one squirts – play them in water or play them anywhere.

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NEWS Meet the BTHA Toy Fair wouldn’t happen without all the hard work of the amazing people that make up the British Toy and Hobby Association. The Daily News hears how they support the industry not just every January, but all year round Majen Immink Director of Fairs and Special Events The majority of our work as organisers is done throughout the year, ensuring all elements of the show come together cohesively so that we create the best possible platform for the industry to meet over three busy days. My main responsibility on site is to ensure that all aspects of operations run smoothly for both exhibitors and visitors and to react swiftly to any issues arising. We have a great team on site so if anyone has any issues or questions, whether it’s during build-up, show open days or break-down, please don’t hesitate to visit us in the Organisers Office or hail a Floor Manager for immediate attention. We are here to help!

Director Guy Orr is hugely excited for what 2018 brings for Mookie Toys, stand E149. We caught up with him to learn about the company’s must-see launches Tell us a little about your stand? It’s a true mix of products in our favoured categories of outdoor and arts and crafts. We have two exciting new rooms to showcase new lines, including a light-up pre-school line and a Sliverlit line children of all ages are sure to love!

Why should buyers come to see you this year? Our own development in new craft items is a definite for buyers to come and see. Tybo and Aqua Crystals are both easy to use, mess-free arts and crafts toys. We also have a huge Sliverlit offering including some exciting new robotics and we will be launching a laser gaming experience called Laser M.A.D.

What about hero products? We are really excited about Tybo, a unique tie-dye experience that kids can use with great results every time. We’lll have lots of cool tie-dye kids’ clothes on the stand, showing how Typo can transform them.

And finally – we must ask – what’s your brew of choice? Coffee – strong and black!

Golden ticket Fiesta Crafts has won the next best thing to a Golden Ticket, picking up a coveted Toy Fair’s Hero Toys award for its Charlie and the Chocolate Factory Hand Puppet and Finger Puppet Set. The set includes the five lucky children admitted to Wonka’s factory – Charlie Bucket, Violet Beauregarde, Augustus Gloop, Veruca Salt and Mike Teavee, as Finger Puppets. The full range, on stand D2, also includes iconic characters from The BFG and Matilda, and are available displayed in branded counter display units – ideal as a pick-up to for fans of the stories.

Rebecca Deeming Public Relations Manager Toy Fair gets off to a manic start for me with our press day held on the first day of the show opening. With more than 300 members of the media in attendance, day one is spent ensuring journalists get the best stories from the show floor, as well as acting as a spokesperson myself. Alongside this, we will also be unveiling the winners of our rebranded media showcase, Toy Fair’s Hero Toys, which acts as an indicator for some of the best toys on show in the exhibition hall.

Matt Jones Head of Digital & Services The first day of Toy Fair is a busy one for me, as it is for most people. I update all the press releases and video content across our Toy Fair and BTHA websites, social media and Youtube, to reflect the content of the show throughout the day. I then spend the afternoon setting up for the Toy Industry Awardstaking place that evening in the Apex Room. It’s an exciting first day seeing everyone together and celebrating a range of accolades from all over the industry at the awards as well as raising lots of money for the Toy Trust in our annual raffle.

Back in black Ready the Batsignal, because Zimpli’s amazing new DC Slime range is here. The Batman Slime is as dark as the Dark Knight himself. And if the Caped Crusader isn’t you cup of tea, there’s the Gelli World Dino Pack, Gelli Spa, SnoBall Battle Pack and the Slime Blaster – something for everyone. And don’t worry about spills. The products are 100 per cent safe, non-toxic and don’t stain, kids, carpets or Batsuits! Visitors to the stand will also be able to take part in Slime Dig n Win for lots of discounts, freebies and fun, and meet company mascot Slimon the Slime Monster. Dig in on stand B35.

Jumbo will be releasing four new classic Peter Rabbit puzzles for children and adult fans of the popular Beatrix Potter books. These will include the 4in1 Puzzles Box set and a Giant Floor Puzzle for kids and a 1,000-piece and a 500-piece puzzle for adults. Hop over to Jumbo Games on stand E46 to learn more.

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Product Spotlight

Spotlight on Wilton Bradley

See this at Stand E89!

Taking the spotlight at Toy Fair is Wilton Bradleyâ&#x20AC;&#x2122;s X Factor range, in partnership with FremantleMedia. Below is the feature-packed X Factor XF2 â&#x20AC;&#x201C; sure to hit a high note with buyers and consumers alike

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Retail Interview

The kids are alright

Toy F great b air is people ecause… do bus go there to great f iness but it i u s to try o n too. You ne ed ut enjoy t products and h you alw e buzz, and ays en smiling d up !

Owner of West Yorkshire toy shop Treasures of Wetherby, Zhara Armstrong talks families, fun and Toy Fair! Zhara, you opened your shop in 2010. How did you come to work in the toy industry? I live in a village close to Wetherby and one day, when I took my son Finn shopping there for school shoes, I saw the original toy shop was up for sale because the owners were retiring. It was a pretty rundown building, but the more I thought about taking it on, the more excited I felt. I’d long dreamt of running my own business that would enable me to be around more for my children. At that stage with young children myself, I loved spending time in traditional toy shops where the atmosphere was relaxed and children could play and touch things - from the

“As a mum of young children I loved spending time in traditional toy shops where the atmosphere was relaxed and children could play and touch things”

start that is what I wanted to create with Treasures. I knew it was going to be something completely different and a big challenge but I couldn’t wait to get started.

Tell us about your shop? I was very lucky in that I worked on the project with a local developer who was upgrading that area of Wetherby and liked my plans for the shop. I remember standing with him wearing a hard hat and discussing my vision for what Treasures would become. We have two big windows which are brilliant for displays and, although our shop floor space isn’t huge, we are very creative with it.

“I really loved 2017, which was far less about big ticket items and more about pocket money lines”

We have three permanent play tables, a demo table and a train table and we actively encourage the children who come in to play. I want customers to feel relaxed in the shop. There’s always something new and fresh to look at and we’re also famous for our ‘Treasures Express’ train that runs around the shop on track that’s suspended from the ceiling. What makes your job so special? One of the greatest joys in running Treasures is that I’m now able to help out

Zak Storm TNP Toy Fair Daily News.indd 1

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Retail Interview We asked… What’s the average spend in your shop? We have a lot of people coming in for weekend treats and birthday presents and our average spend is between £20 and £25. How many of you are in the team? One of my employees Sabrina has been with me from the beginning and we literally built the shop shelves together - from the start she had a great eye for visual merchandising. Now we’re a team of three with my other employee Karen, and all of us have young children so we have an instinctive feel for the business.

other families find the perfect present or pocket money item for their own children. We get comments like: “We’ll always find what we need in here”, and “My children loved the toys you suggested”, and that makes all the hard work worthwhile.

The number of years Zhara has been attending Toy Fair.

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What has sold well for you over the past year? I really loved 2017 which was far less about big ticket items and more about pocket money lines such as putty and playfoam. We have a lot of people coming in for weekend treats and birthday presents and our average spend is between £20 and £25. It’s been a really good year for Pokémon and football trading cards, TOPModel products, but also Playmobil and Sylvanian Families.

9:05 AM

Discover the full range on stand E140

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The latest in clever train technology to make your train come to life!

Tel: 01869 363800 sales@ravensburger.com

Looking ahead, what products or toy trends do you think will be big for 2018? I think putties and slimes will continue to sell well, and Squishies Toys are attracting a lot of interest. LOL Surprise Dolls and Pets were big last year and I think they’ll continue to be popular too. This will be your eighth year at Toy Fair – what are you looking forward to the most? I always see it as an essential part of my year’s planning for the shop, both in terms of ideas and also coming across new products that chime well with us. I always leave myself a good amount of time to just walk among the stands and I love chatting to other Toymaster members. The great thing about the show is that people go there to do business but it is great fun too. You need to try out products and enjoy the buzz and you always end up smiling!

What suppliers’ show stands are you looking forward to seeing at Toy Fair? I always go to see Spin Master as their stand is huge and it’s a great opportunity to check out all the products in person, and I’m looking forward to seeing games company Big Potato. I’ll also go to see Green Elephant Trading, and last year I bought a great Bluetooth microphone from the Wilton Bradley stand purely because the demonstration was brilliant. In general, I love working with LEGO, A B Gee, Orchard Toys and Usborne Books.

Finalist! Treasures of Wetherby were shortlisted for Independent Toy Retailer of the Year (over 150 square feet) at this year’s BTHA awards.

The BIG Interview

From strength to strength Stan d E130

Andy Oddie, MD of Funko — EMEA talks to The Daily News about the company’s vast number of product launches, its new digital strategy and how the team is comitted to driving the business onto bigger and even better things Toy Fair is a great start to the year, what is it about the fair you look forward to and why? People and new items. People because it’s a time to connect with nearly the entire industry over just three days. Items because it’s only at Toy Fair when the new products are presented in full that you really understand what is going to drive success in the year ahead.

You’ve been to a great many shows — what makes the London Fair special and stand out? It stands out primarily because of the media attention we as the exhibitors get. It’s a place where many stakeholders in the industry congregate and is our window on the UK market. And I like it because it’s only 15 minutes from home!

This has been quite a year for Funko — talk us through it. 2017 was the first year Funko traded directly in EMEA and sales have been phenomenal. Many people don’t realise we now average around 50 new items per week, which is unprecedented, and I believe we are changing the face of the market here. We aren’t just a toy company, we are a pop culture and lifestyle business selling collectables, apparel, homewares, plush, toys, bags, purses, wallets and accessories. This makes for a mammoth array of retail opportunities as we enter our new phase of growth. In November the company went public and we opened our new EMEA offices in Hammersmith. These were landmark events for the business. Also as the year closed out we acquired Evil Corps, a digital company, now renamed Funko Animation Studios. This will be a fascinating arm of our business as our digital strategy takes shape.

Pint Size Heroes is going from strength to strength – what’s next? We are adding many licenses, and some price enhancements have meant we have a true impulse line on our books with Pint Size Heroes. It also acts as a consumer recruitment range for higher price products such as POP! Vinyl and POP! Rides.

And what about products, what have been your runaway successes this past year? Incredibly we have at least 10 truly outstanding brands right now, with Harry Potter and Star Wars leading the way in terms of overall sales. In the wings and accelerating fast are Rick and Morty and Stranger Things — two TV brands that are on fire in the UK in particular.

Why have they worked, in your opinion? Harry Potter speaks to a 20-year legacy that embraces pop culture through its nostalgic appeal. It has a truly evergreen status which we love in our range as it provides for certainty, similar to the way in which Star Wars has been driving sales for decades.

“We aren’t just a toy company we are a pop culture and lifestyle business selling collectables, apparel, homewares, plush, toys, bags, purses, wallets and accessories”

The BIG Interview “Evergreens are vital to our business and to our customers too, providing consistency alongside our in and out properties” And are they continuing in to the 2018 ranges? Absolutely! All four properties I’ve mentioned (Harry Potter, Star Wars, Rick and Morty and Stranger Things) have a hugely extended SKU count in 2018.

Space at retail is what we need and are now receiving. When retailers analyse the sales volumes and the consistency of our curated pop culture sections compared to other brands, they give us more space – every time.

What about your evergreens? What are they and what keeps them relevant? Evergreens are vital to our business and to our customers too, providing consistency alongside our in and out properties. Harry Potter leads the way in this respect. Funko is really flying at the moment – what has been critical in the growth and success?

How many new products are you launching here at London Toy Fair and could you talk us through them please? There are really too many products to list but I particularly like Hero World, a new range of figures we are launching this spring, and our Football POP! vinyl featuring the top Day1_TFDaily_HalfPage_Thinkfun_FINAL.pdf

Premier League stars. At lower price points our POP! Keychains and blind plush keychains in flow packs are going to be large volume items for us across key properties such as Harry Potter, Star Wars, Marvel and Five Nights at Freddy’s.

Andy on POP! Vinyl There are literally hundreds of new POP! Vinyl and many new retailer exclusives throughout 2018. In terms of my own interest, l like the James Bond and Premier League Football POP! the most because they are British! Come to the stand to checkout some other fantastic Brit POP! 1

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Ignite your Mind® Discover the full range on stand E140 C

CMY

5000 Rush Hour

sales@ravensburger.com Sales Hotline 01869 363800

Andy on Funko Plush Our execution on Harry Potter and Star Wars is unique and these items are getting selected outside of our standard Funko space.

And lastly, what’s your favourite Funko product and that from a fellow exhibitor? My favourite item is Sean Connery from the James Bond POP! Range and I also like Stretch Armstrong by Character Options!

As everyone is aware this is happening in parallel with some very challenging times for the industry, so I think we are a breath of fresh air to many operators looking to make up ground where numbers are generally under pressure.

“When retailers analyse the sales volumes and the consistency of our curated pop culture sections compared to other brands they give us more space – every time”

What can retailers expect from partnering with Funko? From a very early stage we look to have our customers dedicate space to pop culture merchandise and Funko specifically so that we can maximise sales in that area through our hundreds of different licenses. This isn’t space within a brand such as Star Wars it is an everchanging curated section in store. What about the year ahead? What are the plans? Plans include a full Loungefly launch across Europe and a new emphasis on a broad licensed homewares portfolio, now including Star Wars, Marvel, DC and more.

Andy on grocers Pint Size Heroes and our mini figures — where we have over 600 different SKUs — are really driving our grocers business.

Come and see us at:

Toy Fair 23rd - 25th Jan Stand E120

Movie e in cinemas cinem mas s March 2018

Spring Fair 4th Feb - 8th Feb Ha 5 Stand H21 Hall

Nurem Nuremberg Toy Fair 31st Jan - 4th Feb 31s Hall 1 Stand E22 Ha

Hello, I’m I m Peter P Rabbit!

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My First Giant Peter Rabbit

ollow us F . k u . o c ns. g i s e d Call 01329 227300 or visit www.rainbow Flopsy Bunny Soft Toy TM

Talking Peter Rabbit

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Peter Rabbit Soft Toy TM

NEWS The Daily News caught up with VTech’s Sales Director Graham Canning,, who tells us why Toy Fair is a big one for the company on their bigger and better stand. Pop by the VTech stand at Gallery 500. What are you most looking forward to at Toy Fair 2018? The Toy Fair gives us a great opportunity to showcase our brand new, exciting products for 2018, across both VTech and LeapFrog. I’m looking forward to seeing the reactions that our fantastic new range will get.

How would you sum up the last trading year? The market was tough last year, but VTech was one of only four manufacturers in the top 10 to grow, which was fantastic.

Tell us a little about your stand this year, anything new and exciting? The stand is a lot bigger than it has been . We have brought the LeapFrog brand back to Toy Fair and we can’t wait to see the reaction.

How many retailers and buyers do you estimate you meet at Toy Fair 2018? We will be seeing around 850, so we will be very busy!

Why should buyers come to see you this year? To see the new toys – they are the heroes of the Toy Fsir. The VTech brand goes from strength to strength, and we’ll have a record number of new LeapFrog items on show - so lots to see.

Name one hero product that you and your team are very excited about showing at the fair? Myla the Magical Make-Up Unicorn. Myla is fantastic, you really need to see her!

And finally – we must ask – what’s your brew of choice? I like something hot and tasty!

Kidfluencers - what next? 2017 saw Kid Influencers ‘Kidfluencers’ rise to a new level of online fame, with popular trends including creating slime and playing with spinners. But what growth can we expect to see in 2018? The influencer marketing space shows no signs of slowing down and this is why influencer platforms are key components for strategies. Given the news that 39% of marketers will increase influencer budget in 2018 (source Marketing Dive) more content will be created, with brands switching their budgets from traditional media to digital social media platforms on a global scale. We predict that Kidfluencers will continue to create brand and kid safe quality, entertaining content. Brands that we work with are heavily involved in sponsored content and use Kidfluencers for more than just content creation meaning Kidfluencers begin to become brand ambassadors.

While Kidfluencers are becoming celebrities in their own right, they aren’t necessarily household names but the media is rapidly picking up on them. Kidfluencers are getting involved in other media formats away from online, such as film, TV, fashion and voice-over work. For instance, Tekkerz Kid, who is well known for his football skills videos, was scouted by River Island to appear on the latest RI Kids advert - these influencers are becoming mainstream! With younger Kidfluencers growing their fan base and brands now acknowledging the power of influencers as a marketing strategy, we’re certain 2018 will be an exciting year! Brands will continue to utilise the impact of the social media Kidfluencer and use them in other media formats to ensure that their product is as successful as products like the Fidget Spinner in 2018. If you would like to meet with Viral Talent to see how they can help your brand, please contact Laura Edwards: laura@viraltalent.co.uk

Our hero!

Lumiluvs is the magical nightlight from Mookie Toys that lights up with a kiss! With multiple characters to collect, Lumiluvs come complete with sleepy noises and a 10-minute auto shut-off to ensure they light up again and again. Definitely time to pucker up! Visit Mookie on Stand E149

Perfect face paint every time! Face painting just got easier with Face Art. Just choose your stamp design, paint it and apply for perfect results every time! It’s as simple as make it, paint it and stamp it for colourful face creations. It’s super easy for parents to apply on their child, for friends to do together or for a child to do by themselves. Kids can enjoy creating their own festival-inspired Face Art with 6 stamps that they can mix and match for various design combinations. Achieve impressive results every time and use again and again, without worrying about creating something from scratch. Photo-worthy Face Art is only a stamp away! Stop by the John Adams stand on G100 to see Face Art demoed.

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LICENSOR SPOTLIGHT

That’s entertainment Nickelodeon has such a wide-ranging and rich portfolio of fabulous properties that the toy industry eagerly partners with them — many of which are huge global phenonmena on the screen and at retail. Marianne James, VP Consumer Products and Commercial gives The Daily News a quick run down of some of the key properties that are sure to have a huge impact on the industry in 2018 and beyond JoJo Siwa “In 2017 Nickelodeon welcomed JoJo Siwa to the family and she is a global phenomenon. We couldn’t be more excited to introduce this young, talented, 14-year-old singer, dancer, actress and social media influencer — with a signature style her fans love — to UK consumers in 2018” says Marianne James, VP Consumer Products and Commercial. Today JoJo is busier than ever! She’s released more songs and her consumer products business is growing. he consumer products line for JoJo is based around strong content and event integration. She started selling her famous hair-bows at Claire’s stores which started another phenomenon: JoJo-bows. She still keeps up with her fans by posting new In 2018 ,J the little oJo will play videos and photos almost daily. Norman sister to Jace This year there will be an ’s J in the e eremy Martin expanded range of apparel, agerly a waited TV-mov home furnishings, ie spec ial Blurt Nickelo . deo accessories, toy, airing a n will also be special electronics, CPG and a her life bout party items.

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Nella the Princess Knight Nella is a one of a kind story that only Nickelodeon could make! The core audience of girls 2-5 years of age love the animated series so much that it has become the top Nick Jr. show. Nella is an eight-yearold princess. Like most princesses, she loves all the royal glitz and glamour that comes with her tiara. The big difference is that she’s also a knight that loves jousting, daring quests and exciting adventures in the kingdom of Castlehaven. Season Two has been greenlit with 20 new episodes to air this year. “Working with master partner Vivid, a range of toys, as well as soft lines and content will launch in 2018” says Marianne. These launches will be supported The sho w reach by a range of e million kids on d 2.1 N on the ground ick Jr and Mil kshake t o t activations. end of he N

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Nickelodeon’s latest pre-school hit, which launched last year on Nick Jr, is Rusty Rivets. The second Nickelodeon collabo ration with Spin Ma ster Productions looks se t to emulate the inc redible success of PAW Patro l. The show features curious, do-it-yourse lfer Rusty, who is both a designer and a make r. Rusty Rivets has the second highest average audie nce on Nick Jr and was the second highest ratings drive r in October 2017. averag e audience on Nick Jr.

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TREND FOCUS

Unicorn Poo H. Grossman Ltd Stand E49

Looking Slime an for… d Putty Science Mad Slime Lab Trends UK Stand: H52 The Science Mad range offers real experiments, based on proper chemistry. The new kits include the Science Mad Slime Lab , which enables kids to experiment with slime in various gloriously gloopy states!

Stand C45

Sticky, slippy and messy – the perfect combination for kids, if not parents. These affordable and fun tactile substances have become the hottest thing on YouTube, and that means they’re big on the playground, too

It’s all about putty and slime this year, and if you like glitter in your putty, then pick up some Unicorn Poo, bright pink or purple with sparkles included.

Slime Baff Zimpli Stand B35 Due to the outstanding success of these infamous products, the range has been extended to accommodate brand new DC and Looney Tunes Licensed products. The fantastic Slime Baff turns bath time into an exhilarating adventure and it just had a revolution. The amazing new DC range has a slime as dark as the Dark Knight himself – Zimpli Kids ventured into Gotham and returned with the gooey black, Batman slime – perfect for any little anti-hero.

Slime Factory Glow in the Dark Vivid Stand B70 Create incredible viscous monsters that glow in the dark, all while learning STEM principles in the Slime Factory Glow in the Dark from Science 4 You, exclusively distributed by Vivid in the UK and Ireland from 2018.

Nickelodeon Slime Blaster Sambro Stand Gallery400 Nickelodeon has been synonymous with slime since the networkâ&#x20AC;&#x2122;s launch in the UK back in 1982, and the Nickelodeon Slime Hyper Blaster is the ultimate sliming tool. The pump-action blaster projects the infamous green liquid up to seven metres!

Neon Slime Tobar Stand Gallery 305 Fancy getting sticky? Tobarâ&#x20AC;&#x2122;s Neon Slime is available in six different colours, and kids can create all sorts of mischief and hijinks with these pots of delight. Or how about Smart Putty Mini Mix? It comes in styles including Glow in the Dark, Dazzle, Glitter and Normal.

Introducing

We have putty, lights, bath squirters and more, all featuring a selection of friendly sirens from the sea.

Place your pre-order today tel: 01603 397 105 email: sales@tobar.co.uk www.tobar.co.uk

or come and find us in Gallery 305

Welcome to Toy Fair

Sinco

Counting sheep Sinco may be new to Toy Fair, but the team behind the company are toy industry stalwarts. Having recently signed a master toy license with Aardman Productions, Sales Director Sally Hunter tells Daily News how excited they are to be showcasing these, along with Disney products

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This is your first time exhibiting at Toy Fair, so for those who are unfamiliar with you, what’s your story? Sinco was established in 2016 and we are very quickly becoming a keen player in the toy industry. We partnered with Disney producing a stunning range of seasonal and sentimental plush and, in addition to this, we have recently signed the master toy license for Shaun the Sheep and Timmy Time and will be soft launching the range in AW18, to pave the way for the theatrical movie release in April 2019.

What made 2018 the perfect time for your first stand here at Toy Fair? We have spent 2017 perfecting the range and building a strong portfolio of products. Toy Fair is the ideal opportunity to present to the industry and retailers, both existing and new.

You’re relatively new to the UK toy market in general. How has Sinco tackled breaking in with a new brand?

“Toy Fair has such an incredible buzz and is certainly the perfect platform to meet every important buyer and retailer.”

While the company is new, the Sinco team have a wealth of knowledge and longevity within the toy market, spanning more than 50 years. It isn’t easy being the new kid on the block but we truly believe in our brand, and ultimately product is king. If you have products that will excite people then this is half the battle. We strongly believe in our range and hope that we can achieve great success from our product ranges for many years to come.

“Four lucky winners will win an exclusive studio tour at Aardman in Bristol. The winners will be able to meet the talented production team and participate in a modelmaking session with an Aardman model maker.”

Tell us a little more about the brand, the products, and what you uniquely bring to retailers. We will be presenting its new Disney sentimental plush range, which will consist of small, medium and large Mickey Mouse and Minnie Mouse plush in really cute outfits. And look out for the new special edition Mickey Mouse, which has been created to celebrate the 90th anniversary of the iconic character. The first of the Sinco Shaun the Sheep and Timmy Time products will be high-quality plush available in sizes small, medium and large. Sinco will also be offering a Shaun the Sheep advent calendar, which comes complete with 12 figurines to collect, and various surprises.

Did you know… the Sinco team has more than 50 years experience in the toy business!

And there’s more, right? We have a new range of Hot Wheels Carry Cases, which have already proved to be a huge hit. The cases are made up of multi brick cases that hold individual Hot Wheels cars. These can then slot together and be built vertically, horizontally and mounted on the wall to store your cars neatly. In addition to this it comes with a carry handle to enable you to take your vehicles with you at all times!

Tell us more about the Aardman deal. It is very exciting for Sinco as Shaun in particular is such an evergreen iconic character and a firm family favourite. The relaunch of Shaun and Timmy will see Sinco bring originality and creative product ranges, all at competitive price points. Our product ranges will also include plastic figurine sets, plush, games & puzzles, arts & crafts, tableware and RC vehicles.

Will you have any special offers for visitors to the show? Visitors will have the opportunity to win an exclusive competition prize. Visitors simply drop their business card into our prize draw pot, and four lucky winners will win an exclusive tour of Aardman Studios. The winners will meet the talented production team and participate in a model-making session with an Aardman model maker. What’s more, the winning four will have the opportunity to have a behind the scenes look at the filming of the much-anticipated Shaun the Sheep Movie 2.

And finally, what would ‘make’ your first Toy Fair? If we could walk away from the show knowing that we have presented our product ranges to all retailers and got them on board with us, then this will do for us!

PROPERTY SPOTLIGHT

In Vivid colour! Crayola enjoyed an eventful 2017 full of great sales and super launches. But this hugely-loved brand is gearing up for an even more exciting and successful 2018, as it cements is position as the UK, in fact, the world’s, Stand leading creative solutions marque. Key to this is B70 providing the perfect balance between tradition and technology — Leon Jarmolowicz, Commercial Director, EMEA - Crayola Division at Vivid talks us through some of the highlights this coming year

World of wonder

Sweet smell of success

Bringing innovation to At heart, Crayola Is all about traditional mediums will innovation and 2018 is always give a competitive no different. This year advantage, and Crayola’s will will see Crayola celebrated Color Wonder reinvigorate the scented line does just that, market with a bigger achieving its biggest year and better rollout of its ever with 50 per cent sales Silly Scents range. growth in 2017! Even after Silly Scents boasts more than 10 years in the some fantastic USPs market, its mess-free, to the category, from magic colouring system its unique washable remains a totally unique formula and the proposition. Of course, being breadth of colours and able to bring on board the hottest scents available, to the licensed titles such as PAW Patrol fact that it remains the only scented brand to doesn’t hurt either! 2018 promises offer product across stationery and toy. And to be even stronger with that’s all boosted by the launch of a new new titles such as Sticker Maker, not to mention the Nella the Princess only stinky scented markers in the n Knight, Rusty Rivets a be market! Backed by a heavyweight s to ant year e s i and Incredibles digital campaign in the spring, prom nd buoy l gains a a e 2 — alongside r h ing Silly Scents is sure to be a mustexcit yola, wit ustomers h current winners t c ra have in parents’ baskets. for C ing from the bread — and backed by a com upport ome ll s c e o t b heavyweight TV as able line and ion for a t a of well as its hugely e n eativ desti true umers’ cr successful in-store displays. s

2018

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Key trends re One of the unique strengths of Crayola presents a m ajor opportu in the sector, and key to its success with customers nity and Crayola meets these needs perfe and consumers is a breadth of ctly. In this d igital age, ki driven by a range that covers all creative needs ds are desire for th e digital spa and arts and — through stationery, kits and toys. ce, crafts is no ex ception. Kid and adults a In toys, Crayola continues to invest s like use med iums such a Pinterest to in new and exciting ranges with s express all ki nds of creations. O the introduction of Washimals. These ne such tren d is melting wax cute little flocked pets come with special washable and dripping over surface markers, and can be coloured, washed and coloured again, s and object s to make fan letting kids create anything imaginable. Available in smaller tastic art. Currently lab blister packs, as well as a larger playset with real, working o orious and st tinue ons often resort n bathtub and shower, Washimals will be heavily supported o c ing to the use ray ola Cray enough c h from of hair dryers in Q2 2018. , Crayola ly etc supp K to str ohn O’ has created U the Ultimelt J e o in th ’s End t ack, or Pen, which a d llows kids b n ils a d L to simply inse penc ts an rt their old Groa coloured h at Crayola cray itc h ons and with noug ver the p ice e in a few minutes to co mbley tw raw with me lted We wax — creat ! over ively easily a nd safe!

ac Fun f

Day1_TFDaily_FullPage_RAV_FINAL.pdf

12/8/17

9:04 AM

DISCOVER the full range on stand E140

CMY

Fully Integrated Marketing Plan for AW2018

sales@ravensburger.com Sales Hotline 01869 363800

Endless creativity

Gravity enabled fast actions

TREND FOCUS Ooshies Vivid B70 Ooshies are squishy mini figures which double up as pencil toppers. Collect all of your favourite heroes and villains. Licenses include Marvel, DC Comics, WWE, Pixar and Disney Princess.

Poopeez

Disney Squad Collection

Character Options Stand E119 Poopeez are the collectable characters that come with more than a little toilet trouble. Series 1’s 36 characters include Skid Mark, Potty Pooper and Turdle and are rolled out in 2-pack Toilet Roll dispensers unravel to discover the figures inside.

Posh Paws Stand B90 Glittery plush toys feature fan favourites from both Disney’s back catalogue and most recent films. Released in “squads” of six, each character has super-large, sparkly eyes that instantly attract. Characters include Cinderella, Minnie Mouse, Dumbo, Winnie the Pooh and Tigger.

Looking f Collectabor… les Tonka Tinys Funrise Stand G60 For Tonka, there will be lots of new styles of the collectable Tonka Tinys vehicles along with further playsets to broaden the range – look for the new Tonka Tinys Carrying Case Playset.

Kids are going crazy for collectables – it’s a category that just keeps on going and growing. Here is a handful of some of the hottest at Toy Fair!

Playfoam pals Learning Resources Stand D36 New Playfoam Pals feature 12 collectible pods that open to reveal a unique animal character. Heads and bodies can be mixed and matched for endless character combinations; look out for the ultra-rare golden pal.

Pikmi Pops GP Flair/Just Play Stand E39 Pikmi Pops is the sweet scented mini plushies range packaged inside iconic lollipop vessels Preview the refreshed Single Pack, Surprise Pack and Jumbo plush assortment, as well as the upcoming Season 3.

Pokémon Sun & Moon – Ultra Prism Asmodee UK Stand E 109 This set of more than 150 cards is the first to spotlight the recently released Pokémon Ultra Sun and Pokémon Ultra Moon video games, and introduces a new mechanic.

Funko Pop! Vinyl Funko E 130 Get a sneak peek at some of the upcoming ranges for 2018 – including Premier League football and the newly announced James Bond range.

EXPERT SPOTLIGHT

What we can do for you!

Fighting fakes

We aim to make what we offer totally affordable so it delivers a sound ROI for everyone. – Dragonpearl is just monitoring online. – Dragonfire is monitoring plus a managed take down service. – Dragonheart is fully managed monitoring and takedown.

SnapDragon helps safeguard the toy industry by fighting online fakes — something which hurts every side of this business. The Daily News catches up with CEO Rachel Jones to find out more about how she and her team work to preserve IP Rachel, tell us a little about SnapDragon. SnapDragon fights fakes online. We monitor the world’s busiest online marketplaces for products which infringe our clients’ intellectual property — from the likes of Amazon, Alibaba and Allegro to eBay and on through the alphabet to Shopotam and Taobao, for example. The links we find to infringing products (sometimes substitute products, sometimes counterfeits) we then remove using our clients’ IP rights. The purpose: to protect their brands, revenues and, most importantly, customers.

What Snapdragon does We are removing links to sellers and products every day. Since SnapDragon was founded a couple of years ago, we’ve removed tens of thousands of links, and millions of products from sale… which relates to stopping the sale of billions of dollars worth of product. And that’s billions of dollars which would have been made illegally, often in sweatshops by children, using horrible substances and funding further illegal activities … so that’s got to be a good thing?

Your tagline is “your online brand guardian” – tell us why? SnapDragon guards brands online from being, quite simply, ripped off. We tend our clients’ reputations, ensuring that copies of their products are removed from sale so that customers aren’t disappointed, or worse still, hurt, and that revenues aren’t diverted into illicit sellers’ pockets.

We see guardianship as something to take seriously — underpinned with a nurturing instinct. Nurturing is part of the service! We want our clients to grow and any advice we can give them about supply chain management, manufacturing, logistics or labelling is thrown in to help. All these are important considerations for any brand — and particularly so when the brand has infringement issues. What makes SnapDragon uniquely positioned to help brands and IP holders? We are immersed in the toy market every day, and therefore see the horrors unfold in front of our eyes. Over 12 per cent of toys sold in Europe are fake. That’s a lot of money brands are currently losing. Our service is affordable and effective. We offer no legal services, which keeps costs down and totally transparent while also enabling in-house counsel/legal teams to do what they do best in terms of handling all formal communication with the outside world. We are personally known, trusted and respected for our work among the global online marketplaces. What’s the most common issue you deal with, and how do you help clients tackle it? One of the most common issues we deal with is substitute products. These are often of poor quality and are undercutting our clients’ retail price. We use registered and unregistered IP rights to remove these products from sale and prevent these sellers from accessing leading sales channels.

How could every brand benefit by working with SnapDragon? By engaging with SnapDragon, companies will become more aware of the issues surrounding their IP and how it affects them. Together we can build a robust and proactive IP strategy to protect their brand effectively. What are you hoping to get out of Toy Fair, and who should be sure to stop by your stand? We hope to meet businesses, with an online presence, who want to make the most of their IP. Some might not even know their IP is being infringed. Others might be too worried to find out if they do and/or ignore issues at their peril. No matter where businesses find themselves, we would love to meet them. We may be very fierce online but we’re lovely offline!!

Rachel’s three top tips to protecting your brand

1 2

Register your trademarks and design rights in as many territories as you can — and in which you intend to trade — but particularly in China.

Register your products with the excellent and free EUIPO database, which protects you at borders throughout Europe and elsewhere. Just google ‘EUIPO enforcement database’ for the link.

If you find a fake, buy one: better the devil you know than the devil you don’t. And then make sure you can incorporate at least three secret ‘ingredients’ into your product so you can ALWAYS tell it apart from the fake. And don’t stick all the details on your website!

Greenhouse News

AugmentifyIt

Fresh twist

GH30

Those looking for a twist on the classic board game should make a beeline for the Greenhouse where they can find Colin Sherwood and The Spiral Game, GH71. The inventor and owner came up with the rules in just 60 minutes after inspiration struck while watching TV, and he’s since spent several years playtesting and refining them. Colin is on-stand to take visitors through his fab family game, which he says is primed for a special edition: “The characters used in the game are not governed by any TV programme, film, book or fashion – but can incorporate any multiple of the above.”

Did you know…

Toy Fair Ta lk Ahrani Logan, CEO What is the best thing about London Toy Fair 2017? As CEO of an award-winning educational technology company that makes play to learn STEAM products, I think the best thing about London Toy Fair is seeing just how many people are genuinely excited about learning through play and science, technology, engineering, arts and maths. What’s your favourite product of London Toy Fair 2017? I’m a bit biased with this one, but I think it’s the collaborative product we produced with the students of London Design and Engineering University Technical College: AugmentifyIt Elements - The Periodic Table Of Me. The most exciting toy you have ever seen at London Toy Fair? One of the most exciting toys I’ve ever seen at Toy Fair has to be Bladez Toyz’s Minions. A remote-control Minion that could only be better if it talked too! Best memory ever from London Toy Fair? It’s our first Toy Fair as exhibitors so looking forward to making some really good memories.

Don’t Miss Product: MiniMaster Football 1:8 scale Free Kick and Penalty ShootOut Game Company: The MiniMaster Sports Company Web: www. minimastersports.com Stand: GH58

Kooshi is the only kids’ backpack on the market that has a removable cushion – handy for keeping kids comfy when travelling. Zuzana Philip, a former fashion model from Slovakia, created the backpack, and says: “Each Kooshi animal character has asymmetrical features as we believe it’s ok not to be perfect!”

Bureau Veritas’ Technical Consultant Malcolm Horner is the man in the know when it comes to the latest developments in toy safety testing and legislation. The Daily News grabbed a cup of joe with him to get the latest – and you should too on stand GH36 What are you most looking forward to at Toy Fair 2018? Primarily its meeting clients in person, as opposed to email and telephone conversations for most of the year, and meeting potential new clients and bringing them up to speed with toy safety requirements and any applicable recent changes to legislation. How would you sum up the last trading year? The last year has been interesting. We are seeing a lot of smaller companies with new products

appearing in the market. For us and for the toy industry in general this is a very encouraging sign. Tell us a little about your stand this year, anything new and exciting? We have moved our stand location for 2018 and are now on the main aisle. We will be using a completely new stand design, which will incorporate new imagery and video content. Why should buyers come to see you this year? As well as myself, we will have Simon Stokes on the stand. Between us, we have over 45 years technical experience in the toy industry. If you have a new product that you want to launch to market, or want advice on an existing product, we are on the stand to give the most up to date advice on testing, regulations or just our opinion – so do drop by!

Retailers say…

“I usually head to the Greenhouse section first. It’s all about finding new things when I go to Toy Fair. I usually prioritise looking out for new products.” Sarah Green, Spots, Suffolk

TnP - Show Magazine Jan 2018 - Day 1.pdf 1 04/01/2018 14:47:12

Visit us at Stand GH36

CMY

SAFETY TESTING FOR PROJECTILE TOYS

Simulation testing to verify the kinetic energy produced when firing a projectile toy.

MEET THE EXPERT

Malcolm Horner â&#x20AC;&#x201C; Technical Consultant

If you would like advice on Projectile Toys or any other Toy product, come and meet Malcolm on stand GH36. He has over 40 years of experience in the toy and consumer product testing industry. Malcolm also sits on the BSI Toy Safety Committee and on some of the European CEN Working Groups for toys.

www.bureauveritas.co.uk/cps

Greenhouse Interview

: d n StaH2 G

Built to last

Arckit is unusual as a model building system, as it is used by children as young as five, but also architects and other professionals. Sales Manager Charlie McKenna explains how the system has been adapted to appeal to such a wide audience What makes Arckit’s approach different? Arckit is a free-form model building system that allows users to construct anything from professional-level scale models of buildings to imaginary fun cities in minutes. The patented click and connect blocks and tiles are based on actual building systems and inspired by the iconic styles of world architecture. There are various kits for different skill levels: Our ArckitPLAY range is for kids from five and up. The GO series starts for eight year-old and upwards, while the The Arckit 90, 180 and 360 kits are perfect for more advanced professional or educational use. Arckit Masterplan is great for teens and young adults. Founded in 2014, Arckit is the brain child of Irish architect Damien Murtagh. He said: “We launched our original Arckit as a revolutionary alternative to the traditional architectural cut and glue model, and had no idea it would become a working tool and

such a popular, fun pastime for so many people, so soon.”

What developments have there been in the last year? Arckit is a continually evolving system that we strive to upgrade constantly by enhancing current components and adding new ones to further advance our freeform design and build capabilities. Having just launched our new ArckitPLAY series kits (Arckit Cityscape and TinyTown 01, 02 and 03) in early December, we now plan

- I N T R O D U CI N G Handmade & Fair Trade Range

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“

EVERY ARCKIT MODEL BUILDING KIT CONTAINS MULTIPLE DESIGN POSSIBILITIES AND ENCOURAGES USERS TO BRING THEIR OWN IDEAS TO LIFE OVER AND OVER AGAIN – NO RESTRICTIONS. THE ONLY INSTRUCTION MANUAL IS IN YOUR MIND!

Yes — very much so! 2018 will be a massive year for Arckit, one in which we’ll continue to grow, evolve and innovate within an exciting category, and we want to grab every opportunity to meet with the key buyers, movers and shakers within the industry, so that we might truly be regarded as a reliable and long-term partner, by continually reviewing business needs and working closely together to grow our consumer brand appeal. We are fully committed to reaching a global audience and exploring every possible channel distribution route open to our innovative product range, and in so doing building new and dynamic business partnerships along the way.

”

to increase market / consumer awareness in the range and our wider brand portfolio in the coming months.

What are you hoping to achieve at Toy Fair? We want and hope to meet with as many toy, gift, hobby and departmental store buyers as possible. Our product offers a unique opportunity in terms of its scope and its intrinsic ability to encourage individual creativity and release imaginative design skills – all while having fun. Our aspiration for 2018 is to extend and grow our existing distribution base within the UK and across the wider European landscape, and continue to build upon the tremendous support and success we’re currently experiencing with our fantastic supply partners.

What is your USP? Arckit is a unique patented product that is opening up

the world of architecture, urban design and precision model making to children and adults alike as never before possible. It is based on a free-form system that enables users to spontaneously explore and visualise their ideas without restrictions. Every Arckit model building kit contains multiple design possibilities and encourages users to bring their own ideas to life over and over again — no restrictions. The only instruction manual is in your mind! The product range bridges the gap between toy and design tool, and helps to make learning fun for all ages, and will significantly help to the continued growth of the STEM/STEAM product category in the toy sector.

Is there something that you offer that people perhaps wouldn’t expect? Yes – Arckit manages and operates an education programmes for users, and will shortly be opening up our own 3D printed component store sothat users can create their own components and click into our system. Arckit components are also available digitally.

Is Toy Fair an important event for you?

Come and try out the full range at our stand Gallery 308 www.petron.info

Tel: 01296 632573

Email: martin@petron.info

Our jumini range of beautiful wooden toys has grown enormously since last year and we are now excited to launch the Mr Men Little Miss collection. Mr Men is a classic brand, loved by generations. The basic shapes and bright colours epitomised by the characters will now feature in Z `hk`^hnl l^e^\mbhg h_ My First Mr Men & Little Miss phh]^g toys, including a fabulous Mr Tickle Bead Maze and a stunning Mr Men Little Miss Shape Sorter!

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Greenhouse

Cityscape Arckit GH2 Arckit’s multi-award winning architectural model building system that opens up the world of architecture for the first time, teaching anyone to ‘think like an architect’ and build a structure or city from scratch using their imagination.

Steam locomotive

Looking f Greenho or… use

Ugears GH41 UGears will be showing off its latest wooden selfpropelled mechanical construction sets, with several models that are new for the UK for 2018.

Backpack Kooshi GH68 Kooshi is the only kids’ backpack on the market that has a removable cushion – it’s really handy and comfy for travelling

The Greenhouse section of London Toy Fair is packed full of fabulous toys and games just waiting to be discovered. If you are looking for something fresh and different, make your way to this hothouse of innovation!

Foldaway police station Jumini GH 25/26 Jumini’s range of sensibly priced, beautifully finished wooden toys has grown enormously and with some fantastic foldaway toys – a fire station, a police station and a unicorn castle.

Wristwatch Easy Read Time Teacher GH5 EasyRead Time Teacher offers the simplest and most effective method for children to learn the time on analogue clocks in three simple steps.

Max the Bear Max Mindpower GH29 Max Mindpower is a unique plush bear who plays four guided meditations for children to follow, and breathes along too. Max aims to impart the skill of awareness to children, in the most accessible ways possible; storytelling, rhyme and fun.

SPACE Cards Quiz Game AugmentifyIt® GH Award-Winning brand AugmentifyIt® , created by awardwinning Educational Technology company Peapodicity are showing an updated release of this GOLD Made For Mums Toy Awards Winner of Best Science Toy 2017.

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The lion’s share Stand 100 Show-goers could be mistaken for thinking they’re on the African plains if they encounter a life-size lion standing guard over the Schleich stand. The lion represents Schleich’s ongoing commitment to retailer support. Last year saw similar displays installed in toy retailers in the UK and Ireland for the first time, and there will be more in 2018. Paul Dearlove, Trade Marketing Manager at Schleich UK, said: “Schleich can also work with retailers on individual POS solutions that are ideal for their store and so we are encouraging all customers to come and speak to us at Toy Fair.”

Toy Fair Gallery Stand 630

For Ireland enquiries please contact: Banaghan & Co. Ltd. · Co. Tipperary Tel. +35367 63800 · Fax +35367 63801 irishfairydoorcompany@banaghans.ie

For UK enquiries please contact: Alpha Toys Ltd. · Phone 0035367 63800 Fax 0035367 63801 · irishfairydoorcompany@alpha-toys.co.uk

Did you know? BrainBox from Green Board Games, stand E15, is now sold in 61 countries, has been translated into 28 languages, and more than six million BrainBox games have been sold globally.

Great Gizmos just celebrated its 20th anniversary and 2018 marks the companyâ&#x20AC;&#x2122;s 20th year here at Toy Fair! Swing by the stand G20 for a look at the latest STEAM innovations, including the Kidz Robotics Crazy Robot, which once built jumps around like a kangaroo â&#x20AC;&#x201C; youâ&#x20AC;&#x2122;d be hopping mad to miss it!

Big Potato Games Stand H46

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The Chameleon was originally called The Gooseberry, then it became I Am Pigeon before settling on Chameleon. Bucket of Doom had a scenario that read: â&#x20AC;&#x153;Trump Winsâ&#x20AC;?. Weâ&#x20AC;&#x2122;ve now changed it to â&#x20AC;&#x153;Trump Wonâ&#x20AC;?. OK Play was originally called Go Mozaic and sold in Hamleyâ&#x20AC;&#x2122;s in the 80s. Last year we donated money to Movember for every copy of Mr Lister sold. Colourbrain was originally called Thunderbrain and the Colour Machines

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Retail Corner Martin Nield, Owner, Just Great Toys online store, Stalybridge

What are your go-to stands at Toy Fair? We will visit our current suppliers and then look for anything a bit unusual. Last time we found GMC Distribution , and the Pathfinders range of wooden construction kits. The Da Vinci kits are great and reasonably priced. We’ll be looking at what’s new from the likes of Le Toy Van too. Will you be looking for discounts at Toy Fair? We’re not a discounter so we don’t expect our suppliers to be – but if there are offers to be had we won’t turn them down! Do you go to the Greenhouse area? Yes, we really like the Greenhouse area as we don’t really go for the big brands and are always looking for something a little more unusual or quirky. We don’t aim for the ‘top 10’ type brands but instead look for well-designed product that is not on the high street and not on many websites, either.

Zhara Armstrong, Owner,

Catherine Radley, Owner, The Toy Box, Saffron Walden, Essex

Are you going to look for anything in particular at Toy Fair? I like to go and see new products and news suppliers who might be doing something different. And of course if I can find anyone who is offering discounts that always help! What will be the next big thing? I don’t know – we’ve had squishies on order from Character Options for quite a while and we’ve had loads of people asking for squishies. What has done well for you in the past year? Slime has sold really well, as have LOL! Dolls.

Treasures of Wetherby, West Yorkshire

What are you go-to stands at Toy Far? I make a number of appointments for people I want to see. I will go to Playmobil and Epoch. And then I leave some gaps for looking around and hopefully I’ll see something new that will blow us away! I will see what Green Elephant have to show as well. What will be the next big thing for 2018? We will continue to do the things that we have done well, so pocket money toys including slime, putty and soft and slow squishies.

Dan Lovett, Manager, Toy Box, Beccles

What are you particularly looking for at Toy Fair? The next big craze, the next fidget spinner. I’m told that unicorns are so last year and it’s all about mermaids now. Social media dictates so much what the kids are looking for and that changes every few months – toy manufacturers need to make things that are cheap to make, cheap to sell and can be on and off the shelves in a couple of months. Is there anything in particular you are looking for? I’ll be heading to Green Elephant to take a look at what’s new in Crazy Aaron’s Putty. We sell more slime than Ghostbusters get through! What’s going to be the next big thing this year? I think this is going to be the collectables year – if it’s in a blind bag or ball with suprprise next to it it’s going to be successful. And I think Spin Master has got it in the bag with Tech Decks making a return. They’re different to the collectibles that you have to collect hundreds of and then they just end up all over the floor – they’ll be big for boys again this year. And dinosaurs thanks to Jurassic World. Do you like to head to the Greenhouse area? Yes, I like to have a little walk past. Always in my slippers! I’ve been going to Toy Fair for about eight years and I always wear the slippers I got for Christmas. I see the guys on the stands in their smart brogues and they tell me their feet are killing them

Emma Dadswell, Toys ‘n’ Tuck, Southend-on-Sea

What are your go-to stands at Toy Fair? We like to check out the big stands such as Character and Flair. What do you think will be the next big thing for 2018? Squishies of any kind! We’ve already had Squish-Dee-Lish from JAKKS Pacific and Bandai’s Smooshy Mushy and they all sold out. We’ll be looking for the new ones from Character, too. And I think putty is going to go on for a while yet too. Little pick-ups like that work really well for us. Is there anything else you’ll be looking out for? We have had people coming in already asking for Rusty Rivets. Characters are really popular for us. In past years we had people asking for Paw Patrol and PJ Masks before we’d heard of them. It’s a nice incentive to get things in that we know customers are looking for. Often we will take pictures of characters and put them on our Facebook page and ask our customers which they want. We have 9,500 followers, so as we have the people there to give us the answers – we might as well use them!

Licensee Spotlight

Licensed to thrill! Bandai, famous for being the master toy partner for premier boys’ property Power Rangers, ramped up its licensed portfolio for 2017 with the Stan additions of d Galle Zak Storm and ry Miraculous. Now 600 the firm is looking ahead to 2018 by increasing its character-led offering still further. Daily News talks to Marketing Manager, Tess ParsonsBroome about the exciting year ahead

Last year saw a good few changes for Bandai. What stood out for you? The continued success of Power Rangers is most definitely a positive, and the year-round performance is obvious with the brand featuring as the number one Action Figures property for six consecutive months! We also ended the year on a high as the number two single Action Figures brand — a huge achievement. Added to this has been our strong collaboration with Zag and the launch of master toy lines for Miraculous in spring and Zak Storm in autumn. We now have an excellent array of properties

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to tempt the major retailers. Zak Storm in particular represents a whole new venture, as we coupled the launch of the toys and show with the release of a brand new app which integrates with the toys to extend the play. And looking ahead, what’s new for 2018? Our intention is to continue to develop these three core collections, but also strengthen our overall licensed offering with new brands. For 2018 this includes two Disney

“The big news of course is the launch of the Super Ninja Steel line, which will make its debut in July” titles, Wreck It Ralph and Big Hero 6, and we are excited to reinvigorate our Disney portfolio. Added to this will be an extensive non-character-led licensed collection with National Geographic. What drew you to Wreck It Ralph and Big Hero 6? Each represents a great proposition for us and a great fit with what Bandai is all about! Bandai of course have a great history with Big Hero 6 when the movie launched in 2015 and toy sales were a runaway success. Big Hero 6: The Series launches in February, and at Toy Fair we will be unveiling the very first TV toy range. There will be lots of options to collect all the characters, from The Micro Chibi Figure Assortment of blind boxes to the 12.5cm action figures with nine points of articulation for

2018 EASTER ADVERTISING CAMPAIGN

dynamic poseability! Even Baymax has turned squishy with the Squish to Fit Baymax line! A favourite of mine is the Armour-Up Baymax 2.0, an iconic toy from the original movie range now with two new weapons and 20 assorted pieces.

and match pieces included. There’s loads more than this for us to reveal. And let’s not forget the mighty Power Rangers — it’s a 25th anniversary, what’s new in that line-up? The big news of course is the launch of the Super Ninja Steel line, which will make its debut in July. This includes all new 12.5cm and 30cm Action Heroes and the new Special Opps Ninja Stars that use fascinating new material features such as glow-in-the-dark and Velcro! For Budding Ninjas, the role-play experience will be enhanced even further by the Ninja Super Steel Blaster. This revving ninja spinner has rapid fire dart shooting action and epic battle sounds! Added to all this excitement is the Morphin’ Blasters, the Lion Fire Morpher, and the Ninja Lion Fire Blade. Megazords have not been forgotten either — and if I was a kid, I would have the Blaze Megazord at the top of my list!

Tell us about the Wreck it Ralph line. We are all looking forward to Wreck it Ralph 2: Ralph Breaks the Internet which hits the cinemas in November 2018. What’s exciting is that our new film specific toy range offers a digital and connected play experience for fans to discover. With the collectable 8cm Power Pac Figures, kids can download the Pacman app and see their character come to life within the game. Or if they opt for the Figure Assortment they can collect key characters while also Bandai is a forward-thinking, top tier contender customising their own avatar with the mix for licensed collections and partnerships!

Tess says:

Toy Fair Gallery Stand 632

Find out more by visiting DKL on stand E66 For Ireland enquiries please contact:

DKL MARKETING LTD 11 Deer Park Road, Northampton, NN3 6QD, UK tel. 01604 678780 email. sales@dkl.co.uk

www.dkl.co.uk

Banaghan & Co. Ltd. · Co. Tipperary Tel. +35367 63800 · Fax +35367 63801 info@banaghans.ie

For UK enquiries please contact: Alpha Toys Ltd. · Phone 0035367 63800 Fax 0035367 63801 · info@alpha-toys.co.uk

NEWS Phil Hooper, Commercial Director – Marketing at Spin Master hopes to be flushed with success at this year’s Toy Fair! See Flush Force at Stand E131 What are you most looking forward to at Toy Fair 2018? Reviewing the success of the past 12 months and planning/looking forward to the year to come with our key partners!

How would you sum up the last trading year?

Standing still is not an option Mariann Wenckheim, director at strategic design consultancy 20.20, explains why high street stores must harness every ounce of creativity to thrive in a tough climate

Why should buyers come to see you this year? To see the most up-to-date samples of our coming ranges and hear how we plan to support both existing ranges – and all the new and exciting introductions that will be launched in 2018

Tell us a little about your stand this year, anything new and exciting?

Name one hero product that you and your team are very excited about showing at Toy Fair?

We think so! Once again Spin Master is bursting with innovation so we’d encourage retailers and potential partners not to miss a visit to our stand

We hope everyone is going to be ready to join the movement with our latest collectable introduction – Flush Force!

How many retailers and buyers do you estimate you meet at Toy Fair 2018?

And finally – we must ask – what’s your brew of choice?

Our stand is always a constant buzz so I would imagine our visitor count will be in the thousands by the end of day three.

Mine’s a flat white if given the choice.

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Hello Sarah! Come and say hello to the Learning Resources new PR and Events Manager Sarah Woonton on stand D36. Sarah has worked in PR for more than 15 years, working primarily as a publicist and PR manager. Sarah spent many years working for ITV and has also worked with the BBC, Channel 4 and Nickelodeon, so has strong connections with the national media. She also brings with her a wealth of events experience.

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As the retail sector braces itself for a drop in consumer confidence, high street toy stores need to innovate, while keeping a close eye on pricing. This means getting closer to their customers and re-defining convenience, so they can add value with unrivalled product knowledge and gift ideas. More than anything, it’s clear those without an online presence will struggle to attract shoppers used to buying goods at the click of a button. Traditional retailers have every reason to be worried about Amazon’s continued push towards ultra-convenience, although superstores are likely to be the biggest casualty. Customers may naturally be drawn to this model, but they also want interesting and personalised experiences they can’t get anywhere else – paving the way for forward-thinking independents to shine. One of the biggest changes sweeping the industry, and driving purchases, is the rise of influencers. We’re used to hearing about fashion and beauty bloggers and vloggers, so why not seek out someone who reviews the specialist games, toys and models stocked in your shop? With their expertise, toy retailers can also position themselves as influencers in their own right. Social media has long been a valuable and cost-effective marketing tool, capable of building relationships with customers. Now is the time to draw on the passions of your store teams to create engaging content, whether it’s tutorials or a glimpse of the most exciting new products. Of course, you’ll only know what matters to your customers if you start the conversation, in the store and online. Low-cost fulfilment models will certainly thrive this year, but so too will toy retailers capable of creating a ‘playground’ in their stores. Even if they do not have a budget for big stunts like ‘The Ikea House Party’, which took customers on a journey through home interior trends, the principle is the same: they have to fire the imagination and talk to customers on a personal level. Mariann writes a regular column for leading trade magazine Toys ‘n’ Playthings. For more details on 20.20 visit www.20.20.co.uk.

Simply phenomenal. Hatchimals and PAW Patrol continue to offer opportunities on an unrivalled scale, while Luvabella introduced some real innovation into the doll market. Plus our other staple brands such as Air Hogs, Meccano and Zoomer consistently deliver with fun and excitement in their respective categories.

ASMODEE GOES

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TREND FOCUS Orb Molecules Character Options Stand E119 Get scientific with the fascinating world of the Orb Molecules. This atom and electroninspired compound lets kids’ imagination run with the wacky world of DNA. Each kit contains thousands of pieces that gel together in a colourful creative substance that never dries out.

Crayola Silly Scents Vivid B70 Set to be the next playground stationery trend, the Crayola Silly Scents range has new scents across Crayons and Markers as well as Twistables Pencils, Stinky Markers, Broad line Markers and Silly Scents Paint. Sniff out crazy stinky scents such as, garlic, mud and smelly cheese!

GBSB Sewing Machines Wilton Bradley Stand E89 Get stitching with the GBSB range of Sewing Machines inspired by the Great British Sewing Bee television programme. There’s a full range of accessories kits, which include everything needed to create the perfect item.

Looking for… Make & D o! Kids love to be crafty – and don’t we know it! Toy fair offers a breadth of every kind of artsy play that kids of all ages can really get stuck into. Daily News gives you a little taste of what’s on offer

Hama Beads DKL Stand E66 Brand new to the Hama portfolio are Complete Sets, which feature storage box, beads, pegboard and accessories. Look out for 3D hero sets including 3D Dogs and 3D Planes kits.

eZee Beads John Adams Stand G100 eZee Beads has added four new lines across key price points, including Emergency Vehicles, Trucks, Jewellery and a Blossom Tree set. There’s also a new refill and accessory pack for added play value.

Emoji bracelets West Design Stand C45 Budding fashionistas will find the Emoji Bracelets kit is perfect for creating up to five of the trendiest friendship bracelets around for themselves and their friends.

Tybo Mookie E149 Tybo is a mess-free tie-dye experience that children can use with great results every time. The range includes; Tybo Tidy TieDye Design Studio, Tybo Tidy Tie-Dye Mixing Orb, and Tybo Tidy Tie-Dye Refill Set.

Aquabeads Epoch-Making Toys Stand B130 Aquabeads introduces six new products including the Glamorous Jewels Designer Set, Sylvanian Families Character Set and Zoo Life Set. Aquabeads playsets on show will include Disney’s Elena of Avalor and Tsum Tsum.

NEWS Tamagotchi has returned to London Toy Fair after 20 years away. Bandai has relaunched the iconic brand for a whole new generation of kids to covet and original fans to collect – and you can get to grips with it over on Gallery 600. The original Tamagotchi launched in 1997 and Bandai sold more than 82million units worldwide. Bandai UK then released limited stock of the new Chibi version in autumn 2017 and stores were sold out within a matter of days. The in-store rush for the new Tamagotchis was matched by a frenzy online with celebrities – including Radio DJ’s Nick Grimshaw, Chris Moyles, and Game of Thrones Star Maisie Williams – and press all adding fuel to the craze through social media.

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Tamagotchi returns!

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Have pop-tastic fun with this wooden Popcorn Machine from Le Toy Van. Hold down the pop handle, release and watch the felt popcorn kernels ‘pop’! They’re ready to serve directly from the drawer, cinema-style. There are also show tickets and sweet/salty popcorn tickets to cut out for extended play. Pop along to Stand E10 to learn more.

Green Board Games Puzzles of the day! Stand E15 Our friends at Green Board Games have put together a cheeky little puzzle for you to entertain, train your brain and enjoy! Game: BrainBox Spot the Difference Holidays

How to play the game: 1. You have 20 seconds to look at the images and find 6 differences. You should try to commit these 6 differences to memory, as you will be required to recall them without looking at the images after your 20 seconds is up! 2. After 20 seconds, cover the images and see how many of the 6 differences you can recall!

When is the game due to launch? Our two NEW BrainBox Spot the Difference games are due to land on shelves in May 2018.

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TREND FOCUS

Laser X Character Options Stand E119

Mint Scooter

Elevate YoYo

Juratoys Stand B121

Wilton Bradley Stand E89 The classic craze is more popular than ever with YoYo Factory’s yoyos, ranging from the beginners’ TenTric range, right up to the highgrade aluminium DV888 Yo-Yo. Kids can learn new tricks and practise their skills for hours.

This smart retro-style wooden balance bike will help toddlers develop balance and coordination. The adjustable saddle adapts to the child’s height, so they can learn to ride in style.

Gazillion Bubble Pong

Sureshot Crossbow

Funrise STAND: G90

Petron Stand Gallery 308

Blast opponents with bubbles with Gazillion Bubble Pong. Players bounce ping pong balls into their opponent’s side to score points. Afterwards, turn on the bubble machine mode for a non-stop bubble party.

Designed by British archery experts, Petron’s Sureshot Crossbow offers a consistent and rewarding shooting experience with a sucker dart toy. Ease of use and accuracy enables users to have fun and improving their gaming skills.

Air Hogs Sonic Rocket Spin Master Stand E131 Launch into orbit with the Sonic Rocket, which can blast-off up to 60 metres high. It has countdown and rocket sounds, and can launch up to 50 flights with a single charge.

Fight it out with the Laser X Long Range Blaster, which fires infra-red beams from 100 metres away and has a super-fast reload function that allows for 25 rapid fire infra-red blasts.

Looking f Outdoor or… toys Bubbles, scooters, bikes and darts – London Toy Fair showcases the best outdoor toys that will get parents spending money and kids out of their hair!

PJ Masks bike MV Sports Stand B30 The new PJ Masks collection includes this colourful bike as well as a supercool 6v battery-operated Catboy Car. Pimp up the bike with PJ Masksthemed Sound FX sound and light combo units that attach.

Smackerz Vivid Toys and Games Stand B70 Look out for the latest craze to hit the park. With a flick of the wrist, kids can practise tricks and challenge friends to see who the best Smackerz champion is.

Scootiebug Mookie Toys Stand E149 The Scootiebug is designed to be a child’s first introduction to scooters. This three-wheel scooter helps to develop balance and steering skills. With lean-tosteer technology and a fold-down handlebar, it’s practical.

MEDIA SPOTLIGHT

Blue-sky thinking Azure Media’s Client Services Director Tristan Brooks tells the Daily News why they are making a success of toy advertising in a tough marketplace and how their specialist knowledge and experience can help grow your business What makes Azure Media tick? What makes us tick is helping build our clients’ businesses through a period of significant media change. We are proud to have created long-standing relationships with our clients over many years based on insight, trust and delivery. As media evolves so too do the needs of our clients, and with growing numbers of new media opportunities this can be unnerving to many. Our challenge is to select the right media mix based on knowledge and expertise to create compelling campaigns which maximise our clients’ media investment. What makes Azure Media unique is not just that we are 100 per cent specialists in the toys and games media planning and buying, but that we are a passionate about putting planning first. In a period of change, you’ve got to make sure you take the time to do solid, well thought through strategic planning to make sure when the campaign launches you’ve given it the best opportunity to deliver. What’s in store for 2018? We are in a great position as we start 2018 but there’s no room to be complacent, this is a competitive market however what we’re doing obviously resonates with our clients. We’re looking forward to working closer and more collaboratively with them and their marketing partners this year. As the world gets more complicated, working closer becomes so much more important.

To learn more about how Azure Media can help your business, you can find Tristan Brooks on LinkedIn or email tristan.brooks@arena-azure.co.uk.

“TV still delivers the most cost efficient broad reach and stimulates the greatest sales response in the vast majority of campaigns we’ve run. Kids TV is far from dead” How is the landscape shifting when it comes to linear TV to SVOD and digital? It’s fair to say kids commercial (linear) TV had a tough year in 2017. We have seen decreases in total viewing over the past 12 month which began in January last year following new tech being gifted over the Christmas period which was then no doubt put to good use! The viewing drops have been double digit across core parent and child toy audiences. However, when we analyze the reach of these channels, the decrease has been much less meaning that kids are still watching kids’ TV, they’re just watching less of it. This means your advertising needs to work harder to cut through as opportunities to engage the consumer decrease via this platform. Yes, viewing is shifting however I should balance this by saying that kids’ commercial TV still delivers the most cost-efficient broad reach and stimulates the greatest sales response in the vast majority of campaigns we’ve run. Kids’ TV is far from dead! In terms of Subscription VOD like Netflix and Amazon we anticipate will continue to grow, however their penetration is under half that of YouTube, which seems to be the biggest winner as more kids receive digital devices. This is their no.1 online destination. I would say that advertisers who are not already investing, building and learning from YouTube are

How do you help toy advertisers? At Azure Media we invest 100% of our time and energy in the toys and games category, constantly building our knowledge and expertise. In very simple terms a key part of our value comes from our understanding of what works. It’s only through years of creating, running and analysing 1000’s of campaigns that enable us to advise our clients based on solid knowledge. This only forms part of the picture though. We are powered by over 100 digital experts as part of the Havas Global network which we integrate into Azure based on our client’s requirements. As consumers evolve their media behavior we need to be ahead of the curve, predicting changes in behavior and how this will affect media campaigns and embrace new opportunities.

missing an increasing number of their audience. As audiences migrate and fragment, there’s a growing requirement to go where they go otherwise they may well miss you. But be aware, with digital in mind, 2018 will be an important year for companies to make sure they’re compliant with the implementation of GDPR in the UK from May this year. If your company collects and manages digital data, it is paramount you get up to speed with the new regulations that are expected to be enforced from May with significant penalties. We’re actively advising our clients to make sure they’re prepared for this. How do you help clients to better exploit their brand and maximise their budget? Our approach is to get to know the client, immerse ourselves in their business, product and objectives as quickly as possible and in turn they get to know us, how we work and what we can offer that makes us different. I don’t want to give too much away here, but I’d happily love to chat through the Azure Media offering and I’ll be at Toy Fair all three days. Please get in touch!

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Movies are one of the biggest drivers of licensed toy sales each year, and there are plenty of reasons for families to stay glued to the silver screen in 2018. The Daily News takes a look at some of this year’s blockbusters

Avengers: Infinity War Release date: 27 April The Avengers and their allies, Iron Man, Thor and the Hulk, must be willing to sacrifice all in an attempt to defeat the powerful Thanos before his blitz of devastation and ruin puts an end to the universe. On a mission to collect all six Infinity Stones, Thanos plans to use the artefacts to inflict his twisted will on reality. The fate of the planet and existence itself has never been more uncertain as the Avengers do everything they can to stop him.

Jurassic World: Fallen Kingdom Release date: June 18

Four years after the destruction of the Jurassic World theme park, Owen Grady and Claire Dearing return to the island of Isla Nublar to save the remaining dinosaurs from a volcano that’s about to erupt. They soon encounter terrifying new breeds of gigantic dinosaurs, while uncovering a conspiracy that threatens the entire planet.

Did you know… 2017 was the biggestever grossing year for UK and Ireland cinemas, with revenues increasing 3.6 per cent on 2016 to £1.33bn. This third consecutive record-breaking year saw Disney’s Star Wars: The Last Jedi and Beauty and the Beast become the top two grossing films.

NEW E G RAN

YOU CAN SEARCH THE GLOBE OR SIMPLY VISIT STAND F15 www.thamesandkosmos.co.uk Call 01580 713000 or email sales@thamesandkosmos.co.uk for more information.

NEWS Incredibles 2 Release date: 13 July

Elastigirl springs into action to save the day, while Mr. Incredible faces his greatest challenge yet taking care of the problems of his three children.

Hotel Transylvania 3 Summer Vacation Release date: 27 July

Mavis surprises Dracula with a family voyage on a luxury Monster Cruise Ship so he can take a vacation from providing everyone else’s vacation at the hotel. The rest of Drac’s Pack can’t resist going along but, once they leave port, Dracula falls for the mysterious ship Captain, Ericka. Little does he know that she is actually a descendant of Abraham Van Helsing, ancient nemesis to Dracula and all other monsters. Now it’s Mavis’s turn to play the overprotective parent, keeping her dad and Ericka apart.

Tune into the Daily News tomorrow to hear about more 2018 movie releases.

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NEWS NEWS

NEWS Group Editor Mirella Anstey mirella@lemapublishing.co.uk

Acting Editor

Additional Reporting Tracey Bearton

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Rhys Thomas rhys@lemapublishing.co.uk

Additional Reporting Kate Birch

Group Advertisement Manager Ryan Horwood ryan@lemapublishing.co.uk

Additional Reporting Sally Norton

DoDo you have some breaking news you have some breaking news or or hothot stories? stories? Then visit Toys ‘n’ ‘n’ Playthings on on Then visit Toys Playthings Stand E1 E1 Stand ® ®

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Donâ&#x20AC;&#x2122;t miss at Toy Fair! We bring to the fore a selection of the hottest and newest products that will help you sell more! Buyers and retailers, get in touch with your sales contacts!

Product: Safari Jeep and Animals Company: ABGee of Ripley Web: www.abgee.co.uk Stand: B40

Product: Poopeez Multi Pack Company: Character Options Web: www.character-online.com Stand: E119

Product: Hyperclusters Company: Bandai Web: www.bandai.co.uk Stand: Gallery 600

Product: PJ Masks Turbo Blast Racers Company: GP Flair/Just Play Web: www.flairplc.co.uk Stand: E39

Product: Mermaid Bath Squirter Company: Tobar Web: www.tobar.co.uk Stand: Gallery 305

Product: Bush Baby World Princess Blossom Company: Golden Bear Web: www.goldenbeartoys.com Stand: E69

Product: Disney Collection Company: Posh Paws Web: www.poshpawsinternational.co.uk Stand: B90

Product: Bloco Tropical Animals Construction Kit Company: DKL Web: www.dkl.co.uk Stand: E66

Product: Myla the Magical Make-up Unicorn Company: VTech Web: www.vtech.co.uk Stand: Gallery 500

Product: Gravitrax Company: Ravensburger Web: www.ravensburger.co.uk Stand: E140

Product: Caravan for Secret Club Meetings Company: Schleich UK Web: www.schleich-s.co.uk Stand: Gallery 100

Product: Gelli Worlds Dino Pack Company: Zimpli Kids Web: www.zimplikids.com Stand: B35

30 years!

22 New SKUs to be launched on 1st March!

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