Toy Fair Daily News Day 3 Thursday 24th 2019 by Lema Publishing

NEWS

Thursday, January 24, 2019

Buyers out in force!

The Toy Fair’s ONLY official daily paper

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Big buyers from Tesco, Harrods and Ocado hit Toy Fair yesterday

Standing proud Insect Lore, stand G30, was thrilled yesterday to be named 2019 Stand of the Year. “We’re celebrating our 50th year of trading, so this is a very special award for us,” says VP Marc McManamna. “We wanted to make it an imaginative and impactful space that reflected our nature-oriented business.” Roland Earl, Director General of the BTHA, says: “The stand is very nicely built. It’s a creative use of space and a very clever design.” Meanwhile, Shell Scheme of the Year 2019 went to The Elf on the Shelf, Upper Level 155. MDs Toby Spoerer and Lewis Finch, pictured with Account Manager Bea Ayres, say “Santa is very happy!”

Ocado

First up was John Hext, Tesco’s Category Manager, Toys & Nursery, who visited the show on day one and two, said he was “looking for everything”. “I’ve seen a lot of new stuff and plenty of innovative stuff out there. Generally I think there’s a lot more innovation and play value. Perhaps because it’s so competitive out there, parents want more for their money. Generally, as a result, I’d say the standard is rising.” Thomas Hampton, Buyer, Technology & Toys, Harrods, was also at the show yesterday. “It’s been fantastic to see so much variety at London Toy Fair this year with exciting newness for

Harrods

autumn/winter 2019.” There was good news for the Greenhouse, too, as Carla Sydenham, Buying Manager, Ocado, headed there to see the “great innovation coming through in the toy industry. “There have been some lovely fast-paced and fun educational toys and games this year,” she said. She’s pictured above with Buying Assistant Georgina Checkley and Senior Buying Manager James Gowing.

Turn to page 48 for more buyer news.

Tesco

Somewhere over the rainbow Tapping into the dolls and collectable categories, both of which are doing well, Mookie’s new RainboElla range allows girls to create and customise their own dolls. The RainboElla set delivers dolls heads, hair gels and body gels, along with a curing machine, which girls use to design and mould their own doll bodies, hair and accessories; and, with seven dolls to collect and different coloured gels, the doll customisation options are endless. “With RainboElla, you really can create all the different colours of the rainbow,” says Gemma Lewington, Marketing Manager of Mookie, stand E149.

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Funko, stand E130 E130, debuted the Pop! Vinyl figure at San Diego Comic Con in 2010 as the Funko Force 2.0 in a clamshell packaging with characters from the DC Universe including Batman, Green Lantern and Batgirl.

That’s the Spirit! After a trial in Smyths stores in October 18, Flair are launching a new range of Spirit Riding Free at Toy Fair, stand E39.“The demand was huge and sold out,” said marketing manager Marta Zietkiewicz. Based on the adventure series about a girl called Lucky and her wild mustang Spirit, it was named as one of the properties in growth by NPD.

Fighting fakes! Continuing its battle with illicit selling, SnapDragon, Upper Level 200, returns to Toy Fair for the second year running. “We had a great year last year and a fantastic first few days this year,” says Mary Kernohan, head dragon. Some 12 per cent of the toys coming into Europe are determined as fakes, and SnapDragon is passionate about tackling such illicit selling. “Fake toys are not just a danger to customers, but can also affect a brand’s reputation as well as their revenue streams,” adds Mary. “We are offering all companies at Toy Fair a free no-obligation brand check, to see what their scale of issues might be, and we have a free guide of top tips.”

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The number of new games introduced on Big Potato’s stand H46 – “the most games we’ve ever released at Toy Fair,” says Emily Polglase, Head of Sales, pictured here with Alex Lolies, Account Manager. The big game of the year, 20 Second Showdown, is a fun and interactive challenge, where two teams go to head-to-head competing to complete challenges in 20 seconds. The star of the game is the new and patented timer that features sound, so you know exactly when time has run out! “And the beauty of it is that you can sound-test the timer in the box – retailers are loving it,” Emma adds.

Top banana! Smell it, peel it, collect it! That’s the idea behind Bandai’s new collectable range, Bananas – scented bananas that are peeled to reveal collectables – with 24 Crushies and 48 Squishies to be collected. Unveiled in December last year and a sell-out success at launch, Bananas takes centre stage on Bandai Upper Level 600 with Series 3, the Chocolate Dip Bananas, which was picked as one of Toy Fair’s Hero Toys for 2019. “We’ve also got 13 limited edition bananas, and for spring/summer, we have Lemon & Lime Bananas,” says Emma King, Product Manager.

NEWS Sneak peek for Boney M Oh My Lord! Sheyla Bonnick from 80s disco sensation Boney M dropped by the John Adams stand G100 yesterday to check out the company’s hottest games releases for 2019. Sheyla is co-creator of Sneak Peek, a popular game from the company’s portfolio and she’s pictured here with co-creator Maureen Hiron and Bruno Gallone, Sales Director at John Adams.

Hat-trick of awards! Character Options, stand E119, has scooped three awards at Toy Fair 2019, securing Supplier of the Year and Craze of the Year at Tuesday night’s Toy Retailer of the Year Award, as well as picking up an award in Toy Fair’s Hero Toys for 2019 with its Peppa Pig Stage Playset.

80 The number of brandnew products on the VTech stand!

Discover 80 new products and two new ranges at VTech, Upper Level 500, including ZoomZooz, a young collectables range of cute animals and playset; and Turbo Force Racers – “a line of wrist-mounted remotecontrol cars, which race, do stunts and tricks and make cool sounds” says Rebecca Lazarus, Senior Brand Manager. “There’s a cool race track too!”

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Ravensburger’s Marketing Coordinator Cornée Marlow tells us why stand E140 should be on any Toy Fair visitor’s list of must-sees What are you most looking forward to at the Fair? Meeting the artist and winners of our What IF? We Are a Puzzle competition!

How would you sum up the last trading year? We’re pleased to announce our seventh consecutive year of growth, despite a tough trading year, thanks to our commitment to developing high-quality and innovative products, and the continuous support of our retail partners.

Tell us a little about your stand this year.

Four go West! Over at West Design Products, stand C45, the team are choosing their favourite products, ranging from Creativity For Kids’ Fashion Headbands to Metallic Paint Sticks. Shown here with their pick of the pops are, from left, Eric Metzger, Andy Ninnis, Andy Bennett and Brendan Taylor.

Collectable pals Head to the Learning Resources, stand D36, where you can make friends with the Playfoam Pals. These little creatures come in a pod of the creative concoction, and MD Dennis Blackmore (pictured far left) says, ‘’with the addition of two new series they are going from strength to strength.’’

Every Ravensburger, BRIO and ThinkFun product will be on display, as well as nine interactive game stations where we will encourage our visitors to try our new board games for 2019.

Why should buyers come to see you this year? We have nearly 200 brand new, never-seen-before products across our Ravensburger, BRIO and ThinkFun ranges, as well as nine TV campaign-supported game stations to explore, GraviTrax to experience, puzzles to inspire imagination and pre-school toys to discover, there is something for every age and taste.

What’s your brew of choice? I like to keep things simple, strong black coffee is always welcome.

Globe trotter Thames & Kosmos, stand F15, is on top of the world at Toy Fair 2019, delivering an array of new products, ranging from prehistoric to digital. There’s Sea Dogs Extreme, prehistoric crustaceans th at kids can breed, feed and observe; a Digital Safe, an extension of the Spy Series, to encourage coding; and a brandnew Student Globe, which is made by Colombus, the oldest globe manufacturer in the world. “There’s been so much interested in the new products – we’ve been really busy,” says Emma Hanlon, International Accounts Manager.

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! lly Fan-tastic Toys 11/01/2019 12:43:36

SHOW OFFERS There are some fantastic offers available to buyers, so don’t miss out! 3 STYLE SCOOTERS – Stand GH6

GIBSONS - Stand E40

MY LITTLE WORLD LIMITED – Stand GH69

Free Zoomi Funky Monkey Scooter buddy bag accessory with any unit purchased on the day. (Max 100 per order).

Lucky Dip! Place an order over £450 to be in with a chance of winning one of our fabulous prizes! Prizes include: £20 £50 £100 Free Stock! 5% discount 10% discount

15% off All orders under £200 excl VAT placed at the show. 25% off All orders over £200 excl VAT placed at the show.

ALPHA ANIMATION AND TOYS – Stand B90 5% OFF orders placed at the show with delivery in Q1. Branded FSDU offers for orders over £500. Special offers on selected products.

ASMODEE UK – Stand E109 - 15% off a selection of games. - Purchase any Pokémon TCG & get a free Trading Day Kit. - Dungeon Mayhem Card Game: D&D - Buy 8 get 1 free. FUN FAST GAMES - BUY 10 GET 2 FREE (BUY 10 OF EACH AND GET AN ADDITIONAL 10% OFF!): - Dobble - Bananagrams - Rory’s Story Cubes® - Cobra Paw - Who Did It? - Dice Academy DOBBLE - BUY 10 GET 2 FREE (BUY 10 OF EACH - GET A FREE FSDU AND 10% OFF!): - Dobble - Dobble Kids - Dobble Animals - Dobble 123 PARTY GAMES - BUY 10 GET 2 FREE (BUY 10 OF EACH AND GET AN ADDITIONAL 10% OFF!): - Codenames - Telestrations - Crazy Eggs - Maki Stack - Times UP MODERN CLASSICS: - Pandemic - Buy 5 get 1 free - Catan - Buy 7 get 1 free - Carcassonne - Buy 5 get 1 free - Ticket to Ride Europe - Buy 5 get 1 free - Dixit - Buy 5 get 1 free - Splendor - Buy 5 get 1 free ** All offers are subject to change **

BATTLEFRONT MINIATURES – Stand D98 Everyone who visits the stand gets a Gale Force Nine/Battlefront. Miniatures Show Exclusive Swag Bag. 5% off new account orders at the show. 10% off opening orders over £2000.

BRAINSTORM – Stand E79 Free stock deals and reduced carriage paid order values plus special discounts on a range of items.

CARTAMUNDI UK – Stand H1 5% off all orders placed at the show.

CLEMENTONI – Stand Upper Level 140 Extra 10% discount off price list for orders placed at the Fair and delivered by end of March 2019.

COILEDSPRING GAMES – Stand E35 Forbidden Series Buy the 3 series bundle and receive 10% off trade price. Kingdomino Series 10% off trade price on all orders, plus receive a free Kingdomino CDU. Wrebbit 3D Buy any two cases of Wrebbit 3D puzzles and get a free display. Schmidt Jigsaw Puzzles 10% off trade price all Schmidt jigsaw puzzles, including the Thomas Kinkade Disney Range.

The Mind Promo offer on The Mind game. T&Cs apply. Please ask the team for further details.

DKL MARKETING LIMITED – Stand E66 DKL Marketing offers its customers exclusive Toy Fair Discount Deals across all our ranges - not to be missed!! Ask the team for details.

EDUK8 WORLDWIDE LTD – Stand F1 5% discount on order value below £500. 10% discount on order value above £500 plus carriage paid. Based on our trade price list and for all orders placed at London Toy Fair.

FIESTA CRAFTS LTD – Stand D2

GINGER FOX – Stand B115 SPIN TO WIN! Take a spin on our giant spinner for your chance to win discounts off your order, free cartons of our best sellers or a sweet treat! What will you land on? *Not to be used in conjunction with any other offer. Discounts must be used by May 2019.

GREAT GIZMOS – Stand G20 Orders placed at Toy Fair 22nd -24th January 2019 qualify for: 2.5% off orders over £250. 5% off orders over £500. 10% off orders over £1,000. Offer applies to full priced stock only, not to be used in conjunction with any other offer.

GREEN BEAN COLLECTION – Stand GH18 20% off all orders placed at the Toy Fair London 2019 + FREE SHIPPING to UK Retailers.

HALILIT – Stand E90 10% off all show orders for independent retailers. Reduced carriage paid minimums. Bespoke discounts on specific lines.

HIPPYCHICK – Stand Upper Level 305 Offer 1 - Save 10% when you spend £500. Offer 2 - Free Wooden Display Stands for Bricks and Mortar Shops with qualifying order – terms apply – see team for details. Offer 3 - Buy 10 Trybike 2 in 1 Steel and get a display bike absolutely free. Offer 4 - Buy 10 Trybike 4 in 1 Wood and get a display bike absolutely free.

We are offering an additional 5% discount for all orders placed at the show.

ORCHARD TOYS - Stand B12 Offer to independent retailers: All orders over £400 Net, placed at the show and delivered by the 29th February 2019 will receive a free stock pack, including 2 of each of the new lines, worth over £100 (at G.R.P.s).

RED KNIGHT TOY GROUP LTD – Stand Upper Level 148 10% off on all orders placed at Toy Fair.

ROMA – Stand Upper Level 144 We have no minimum order, delivery is free over £50 plus we are offering 10% off all our Roma Dolls Prams when ordered at the Toy Fair! Pop upstairs & turn right - you’ll find us at the end. We have a new & exciting dolls pram range to show you.

SKIP HOP UK – Stand F66 Up to 15% off orders placed at the show!

SMART TOYS & GAMES - Stand F25 £250.00 minimum order value (normally £350.00) + 5% discount on all orders received no later than Friday 1st February 2019 (excluding pre-orders).

STC TESTING, INSPECTION & CERTIFICATION – Stand Upper Level 165 Get USD 350 off any testing spend over USD 1000. Get USD 150 off any testing spend over USD 500. Get USD 70 off any testing spend over USD 250. Please come to our booth to discuss further!

THAMES AND KOSMOS – Stand F15 5% off orders over £500 and 10% off orders over £1000. New customers will receive a free carton of our new multilingual kits.

IIMO – Stand Upper Level 315

WILD CARD GAMES – Stand H20

Extra 10% off for orders over £1000. Please ask the team for further details.

JWS Europe Ltd will be offering a 15% discount on its complete catalogue for all orders placed at Toy Fair 2019.

10% discount off standard prices for order placed at Toy Fair for our 2 new family party games: - 1ST TO WORST! – The party game of preference. - A great party game for families and friends where you guess a player’s order of preference from 3 choices on an inclusive range of popular topics. - GUESSED LIST – If your names not down you’re not gonna win! - A fun fast family quiz game where you choose from 4 popular List Titles and then get 30 seconds to guess a specific name on your chosen Guessed List. 5% discount off standard prices for orders of all other games placed at Toy Fair.

KAPLA – Stand Upper Level 143

WINNING MOVES UK – Stand E115

Save a minimum of 10% with our special show offers!

Visit us at London Toy Fair show stand E115 and take advantage of our show offers; 5% off £500 orders & 10% off £1000 order deals at show, one-drop delivery; Terms & Conditions apply.

JURATOYS UK LTD – Stand B121 Juratoys UK are pleased to offer all customers a 5% discount on all orders placed at Toy Fair 2019. We have over 200 brand new products to showcase for 2019.... visit us at the show to discover our new collection across Janod and Kaloo.

JWS EUROPE LTD – Stand F101

KIDICRAFT – Stand H30 Super 3D Posters and Placemats are on buy two get one free, so a pack of 12 you only pay for 8. This brings the cost down to approx. £1.37 with RRP at £4.99. A 15% discount on ALL Super 3D 500pc Puzzles making them £4.68 instead of £5.50. All orders over £500 receive a 5% discount (this is on top of the discounts above).

Legler OHG small foot company – Stand B125 No minimum order value is required for all orders placed at the show. For an order placed at the show (value lower than £450), receive a £20 coupon, that can be redeemed with your next order. For an order placed at the show (value over £450), receive a £45 coupon, that can be redeemed with your next order.

MAGFORMERS UK LTD – Stand Upper Level 540 Order over £500 at the fair and receive extra 5% discount Order over £750 at the fair and receive extra 10% discount Deals are only open to Independent retailers, members of AIS & Toymaster Onlyz

MANOBESAZ – Stand Upper Level 316 20% introductory discount for first 10 companies on their personalized orders.

MARVIN’S MAGIC – Stand H65

At least 10% off show orders £300 or more. Also play to win a brand-new Discover the World Board Game. Terms apply.

Marvin’s Magic are offering 5% off orders placed at the show over £500. 10% off orders placed at the show over £1.5K. Spot deals also available by request.

GAMES WORKSHOP LTD – Stand D109

MISS NELLA – Stand GH72

New Customers - Join our Stockist Programme & Receive: FREE Start Here Counter Display Unit containing 3 x Getting Started Magazines, 2 x Paint Sets, 2 x Storm Strikes plus 1 x 7ft Standee. Existing Customers Promotions available – come and speak to a representative at the stand!

NATMARK DISTRIBUTION – Stand Upper Level 150

Any order of full nail polish range will receive FREE large Display + FREE mix packs. All items will be 10% discounted for orders over the 3 days show. For any complete order Free display + FREE packaging and art pack.

ZIMPLI KIDS – Stand B35 Offer 1 - Are you ready for this Gelli? Fully Stocked FSDU Bundle Cost: £264.06 RRP: £664.97 giving you a 55% Margin! Offer 2 - Let’s get messy ... PLAY! Play Tray Bundle Cost: £98.02 RRP: £336.94 - 65% margin! Offer 3 - Zimpli the best bundle – filled with our best-selling lines Cost: £183.76 RRP: £552.94 giving you a 60% margin! Offer 4 – No store? No Problem! 20% off all orders placed at the show (cannot be used in conjunction with any other offers at the show!)

NEWS Her MAJ-esty says – Day Three Worried you might not get the most out of your time at Toy Fair 2019? Don’t panic – Majen Immink, Director of Fairs and Special Events, is here to give you some top tips on how to make the most of the show! Each day of Toy Fair, Majen will be giving you her words of wisdom on what you mustn’t miss, what you should expect and what there is to do… Day Three has come around so fast for Toy Fair 2019! The time is against us now as we head into our final day, so let’s get stuck in… I hope you’ve had a great time discovering all the fantastic toy launches at Toy Fair this year. Looking back at the last two days of the show, we’ve seen more than 250 exhibiting companies the hottest toys in action demonstrate countless over in the Demo Zone! products and launch Gavin Inskip and Anna thousands of brand-new Williamson are teaming up toys. We are thrilled with the with the Demo Zone kids for constant level of innovation the third day to showcase that our exhibitors achieve some of the industry’s best every year, and this year’s products, so make sure you crop of toys is no exception. swing by. The UK industry continues While you’re there, you’ll to thrive, even under the be within touching distance pressures of these politically of the Toy Fair’s Hero Toys uncertain showcase times. (outside Some of the Press “We are thrilled you have Office), so with the constant probably head there level of innovation had a look in for a quick the papers update on that our exhibitors or online some of the achieve every year, since the best toys of start of the the show if and this year ’s show. But if you haven’t crop of toys is you’ve been already! too busy to If this is no exception.” check, you’ll your first be happy day at the to know that our industry’s show, my advice would be to strengths have been grab a floor map to ensure highlighted by The Sun, The that you have time to visit Metro, The i, The Mail Online, all your target companies, BBC News, London Live, as well as fit in lots of great BBC South, BBC London exploring! and more, as well as a range On a final note, the annual of BBC Radio stations. Design Student Seminar You must remember will be making a muchthough, that the press welcome return to the show, doesn’t capture every taking place today in the moment of the Toy Fair Apex Room. The seminar is story. If you’ve already done designed to inspire students your annual voyage of Toy from all over the country, Fair, why not take another who are keen to break into walk around the show floor the toy industry. They’ll get to make sure you’ve seen the chance to experience the every nook and cranny? I’d show floor of Toy Fair and suggest taking another look speak to industry experts, from the balcony to see if so make sure you say hello if anything catches your eye. you see any of them! While you’re on your Have a fantastic end to the grand tour of the show, show, and we hope to see make sure you see some of you again in 2020.

Dolu makes Toy Fair debut Having experienced phenomenal growth in the last four years, Turkish company Dolu, Stand G101 which distributes its wide portfolio of products to 80 countries worldwide, has brought its competitively-priced and colourful products to Toy Fair for the first time. “Dolu has seen growth of 40 per cent worldwide in the last three years with 21 per cent growth in the UK and the company is committed to building the brand in the UK,” says Steve Richardson, UK Sales Manager, pictured here with Ria Richardson. With some 300 products in its portfolio, from outdoor to pre-school to role play, Dolu is particularly strong in the outdoor category and is “one of the most competitive in terms of quality and pricing,” adds Steve. Dolu is spotlighting its new bold unisex colours, with a focus on coordinating the range to create a unified look, as well as a new girls’ range with a focus on unicorns – think 30 unicorn products in pinks and purples, from a play table to a slide. Dolu has also introduced JumBlocks, construction blocks that are compatible with leading brands, which are on offer in the unisex and unicorn ranges, and instead of using decals and stickers, the company now uses In-Mould Labelling (IML) technology, for guaranteed no-peeling. “The first day of Toy Fair has been better than anticipated and we’ve had a fantastic response to all our ranges and especially our girly offer,” says Steve. “We are looking forward to having an even bigger and better stand here next year!”

New science kits to be launched by Thames & Kosmos, stand F15, in 2019. There are also 18 new board games due to be released

Bunny girls! Hop over to Epoch, stand B130, to meet Nicola Halpin and Faye Williams, as well as Stella and Freya, characters from the original Sylvanian Families Town Series. The company’s been super busy so far at the show, with entry-level Blind Bags doing exceptionally well.

COME VISIT US! STAND E130

THE LARGEST LICENSE PORTFOLIO IN THE INDUSTRY! For any queries please contact us via email at inquiriesuk@funko.com Follow us for more exciting product updates!

FunkoEurope

Funko_Europe

FunkoEurope

NEWS Bringing home the bacon! Winning Moves’ International Director Peter Griffin shows off new additions to Pass The Pigs on Stand E115,, the number one travel game on Amazon. “Big Pigs are our big news this year,” he says. “One squeaks and one squirts.” The Big Pigs tournament took place pubs across the country last year, with player from Poland claiming the number one spot.

Truckloads of fun! It’s all change at Bruder this Toy Fair, with a new and improved stand (E21), delivering more POS solutions and a bigger focus on brand promotion, along with plenty of new product development. “Bruder is known for its standalone items and for its construction, rescue and agricultural vehicles, but now we’re moving into playsets with figures, and also introducing a car for the first time,” says James Triptree, Managing Director of The Sales Partnership, the exclusive UK agents and distributors. “And, we’re even getting in on the sustainability trend, introducing our first recycling truck,” adds James, pictured here with Florian Loh, export manager for Bruder.

Wave Catcher from Rollplay, stand G115 is its first e-scooter with a waveboard function. It’s a surf board and scooter all in one from the team who work every day to bring fun to the kids, to motivate them to play outside, meet friends and be active.

Licensing Superstar Check out Minnie Bowckets on IMC Toys, E129. These super stand E129. cute playsets have everything you need to play fashionista with Minnie.

Home in Harrods Girls undercover The new L.O.L. Surprise! Dream Den has been a big hit for MV Sports & Leisure, stand B30, this Toy Fair. Product development manager Melissa Hockley and product manager Charlie Howarth are already planning their next camping trip! “We’ve had lots of positive feedback from major buyers on the stand,” says Melissa (pictured left).

Le Toy Van, stand E10,, has created its biggest ever dolls house, and it’s been snapped up as an exclusive by Harrods. “The Palace House will be on their fourth floor children’s department for a month before Christmas before being widely released,” says marketing manager Marie Bureau. “It’s five floors in total, including the attic rooms under the roof. It’s had a great response at Toy Fair.”

The Daily News had a nice sit down with Nick Thomas, General Manager, Vivid UK, stand B70, to talk Ryan’s World, Boomtrix and Nestlings. What are you most looking forward to at Toy Fair 2019? Showcasing our new Vivid range as part of the Goliath group of companies. How would you sum up 2018? A testing first year without Toys R Us, but we saw strong growth on Crayola including a complete sell out on the new Washimals range and great performances on new items such as Squeezamals, Shimmeez, Science4You and Animagic Waggles. Tell us a little about your stand this year, anything new and exciting? As well as more than 20 new games backed with strong TV campaigns, we’ll be showing the Ryan’s World toy range, which has had strong early sales. Why should buyers visit you this year? To see the extreme marble track Boomtrix, and Micro Wheels – a brand new vehicle concept where the more you pump, the faster the cars go. Within plush, Nestlings is a super cute mum waiting to deliver baby Nestlings who need lots of love and play. There’s also new generation interactive pet Pooki, the Munchinz range of animals and collectables Muddy Buddies. Finally, what’s your brew of choice? English Breakfast tea plus a chocolate biscuit (sweet tooth)!

2019 Toy Fair Daily News - Telestrations - Thursday.indd 1

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Patterns magnetic activity box

TREND FOCUS

Fiesta Crafts Stand D2 This Magnetic Activity Box contains 220 magnetic wooden pieces that children can play with and turn into amazing patterns and pictures. Let their imaginations run wild as they place all the colourful pieces made up of different shapes together in any way they want – the pieces can also be tessellated.

Artie™ Learning Resources Stand D36 Artie is the new coding and drawing robot that puts children in control. With a built-in Wifi server, Artie can be used anywhere without requiring an internet connection. The easy-to-use drag and drop programming can be used on a Mac, PC or tablet and offers four modes of play: pre-programmed shapes, games, art for colouring and freeform coding. With 360-degree movement, tell Artie to turn right or left, go forwards or backwards or spin in any direction! Four swappable, washable coloured pens are included.

r… o f g n i k o o L M A E T S Science, technology, engineering, art and mathematics are brought to life through play this year

Code A Maze Great Gizmos Stand G20 Discover how fun and easy it is to code. Code A Maze allows young kids to learn coding skills through intuitive arrow cards. Choose a challenge and navigate the robots around the board. Children will have fun working out where the robot needs to move to and arrange the arrow cards in the correct sequence and then tap them onto the scanner. Watch as the robot moves to its final destination.

ENGINO STEM Heroes Greenhouse Re:creation Ltd Stand E125 Build a fully-functioning mini greenhouse model with moving parts and see seeds fertilise and grow. Discover how temperature, moisture and light affect plant growth. This construction set includes plant pots and a watering pipette, as well as facts, quizzes and challenges.

MAGIC GROWING GARDEN Tobar Stand F50 From a new range of magical growing crystal sets, where the crystals grow in hours, this easy to assemble garden grows crystal flowers. You can also choose from a mermaid, a unicorn, a tree, a penguin and a peacock.

Counting Mountain Orchard Toys Stand B12 A fun counting and addition game for four- to eight-year-olds, featuring a 3D board and plethora of mountain animals. Players take turns to turn over two cards at a time, add them together and move that number of spaces along the board as they race to reach the top of the mountain. However, players must watch out for yetis who live on the mountain as they can send them backwards or, even chase all players off the mountain and back to the start!

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Hot on the wheels of its first successful range of helmets launched in 2018, Hornit, Upper Level 122, is using this year’s Toy Fair to market a second range of helmets featuring on-trend designs of unicorns, sloths, llamas, and spiders. The new range has been generating plenty of interest from retailers and Sales Director Ian Ham and Account Manager Hels Thomas (pictured) are confident that “these will be trend-setting helmets!”

Super #Snapstars Mookie Owner, Guy Orr, introduces Izzy and Echo from the brilliant #Snapstar squad from Yulu. Guy says: “For last couple of years girls have been Instagramming their dolls and our new range takes this to the max.” The #Snapstar dolls are fully poseable with 15 points of articulation and include a stand and green screen that lets tweens pose their dolls, snap a photo and import any background.” See them now on stand E149.

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Pack it in Fans of Eduk8’s Snakes & Ladders range will love the new packaging. “The box is smaller and easier to display while the product inside is exactly the same size,” says MD Christine Lawson. She’s pictured here on stand F1, with Director Roger Walker.

The number of staff members at Gibsons, stand E40, who have a husband called Barry out of the team of just 20 people

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Breaking the bank! Tapping into the escape room trend, John Adams unveils the first-ever escape room-style game – Bank Attack – on stand G100 - where two to four players must work together to break the codes and release the gold inside the bank vault. It’s a fast and collaborative game with adrenaline building as the higher levels are reached, with secret level six the ultimate challenge. “We’ve had a fantastic response to this game so far - it’s really different and really fun,” says Charlottte Stevens, John Adam’s Account Manager.

Laser Beam Eyes Toyfair Daily News page aw.pdf 1 09/01/2019 14:33:23

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TnP - Show Magazine 2019 DAY3.pdf 1 10/01/2019 11:34:51

THE C

TO Y T E AM

OVER 70 YEARS TOY TESTING EXPERIENCE

CMY

VISIT US AT STAND GH36 Claire Francis – Toy Department Manager - Claire has 20 years’ experience in consumer product testing the majority of which with Toys. Since leaving education she has always worked in a laboratory environment and has an abundance of hands-on experience which enables her to provide invaluable advice to our clients. Claire runs our Toy department for our UK laboratory and always strives to provide the very best level of service to our clients. Malcolm Horner – Technical Consultant - Malcolm has over 40 years’ experience in the Toy and consumer product testing industry. He sits on the BSI Toy Safety Committee and on some of the European CEN Working Groups for toys. Malcolm also runs our Toy seminars in the UK and across Europe. Simon Stokes – Technical Consultant - Simon has more than 20 years’ experience in Toys and Juvenile products, as well as being a member of several BSI committees responsible for juvenile product safety standards. Simon is our hands on Technical consultant based in our UK lab and works with our clients to make sure their products are of the highest standards. With over 70 years combined experience in Toy testing, we are one, if not the, most experienced Toy testing team in the UK. Not only are we experienced in testing, we offer a vast range of services, including Research and Development, advice on bringing new products to market and training seminars on Toy Safety in Europe.

FREE TOY SAFETY IN EUROPE SEMINAR FOR ALL TOY FAIR VISITORS Run by our very own Malcolm Horner, Malcolm has over 40 years’ experience in Toy testing and sits on the BSI Toy Safety Committee, aswell as other European CEN Working Groups for toys.

To Register your place visit stand GH36 and leave your details www.bureauveritas.co.uk/cps

Product Spotlight

Spotlight on Alpha Animation Under the spotlight at Toy Fair is Alpha Animationâ&#x20AC;&#x2122;s Super Wings: Rescue Riders Playset which is sure to fly high with retailers and youngsters alike.

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Retail Interview

Stephen Barnes and Mark Buschhaus

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The To yB are for arnhaus fou nder mer manag ers, an Woolworths s de Woolw orths s mploy forme ex-Wo olwort taff and use r hs their s fixtures in hops

Multiple retailer Toy Barnhaus, based in the south-east, was a finalist in the Toy Industry Awards. Company founders Stephen Barnes and Mark Buschhaus talk about product, price matching and positive thinking You were both managers for Woolworths. tell us how you came to run toy stores together. We were both at Woolworths for more than 10 years, and loved being there at the time. We’d known each other for a number of years, managing stores nearby. However, in 2008, we worked together to help turn around our local store – Crawley – which was in need of some help to bring it up to standard. We worked there together for a few months, until Woolies closed down in early 2009. About a month after the closure, we were looking round in Crawley, and felt there was a real gap in the town for a toy shop, as Gamleys had also closed a couple of years before. After some negotiating in the local mall, we managed to get a small unit on a short-term lease, so we could trial a new store. The name came from melding our surnames together,

“Fortnite has a lot of potential, as there is a definitely a gap in the market for a boys’ property to really capture their imagination”

giving a distinctive name that’s unique, and lots of people think we’re a German company! We used our knowledge of what toys sold well in Woolworths, employed ex-Woolworths staff, used ex-Woolworths fixtures, and even our shopfitter was an ex-Woolworths manager! What’s special about your stores? As you can guess from our previous answer, we tend to run it a bit like a mini Woolworths! We have taken the best bits from there, and then improved on what they did not do so well. Our shops are clearly laid out, and merchandised well. We have lots of customers who think we are part of a national chain and think we have stores all over the country! The knowledge of our staff is also key. Being an independent, one thing that sets us apart is our customer service. We will do whatever

we can to get a product for a customer, and stock is regularly moved between stores when customers have a specific order. Why do you think you made it to the finals of the awards? It was an honour to be nominated for the finals, as there are lots of great toy stores all over the country. We try to run our stores in a professional fashion, maintaining the look of a big chain, while offering the personal service of

Retail Interview Fantastic finalist! Toy Barnhaus was a finalist in the Specialist Multiple Toy Retailer of the Year (2-29 stores) category of the Toy Industry Awards an independent retailer. We try to treat everyone as we would like to be treated in business. We trade with all suppliers that our customers want us to buy from, and always maintain a positive relationship with them. If there is an issue, we deal with it, and then move on to the next thing. One of the best things about the toy trade is there’s always something new coming along, and you never know which supplier will have the next big thing. We always try to be positive as, although it’s a job, we are only selling toys, and it should be fun! How many years have you been coming to Toy Fair? Do you have a fond memory of the show, or something that really sticks in your mind? This year will be our tenth Toy Fair, and they’ve gone by so fast. I guess when we first started, we did not deal with a lot of the larger suppliers, so we were not able to get on the stands without appointments. In following years, it was great to be able to see these stands, and feel like we’d made it! It is a key show for us, and we bring along our store managers, as it gives them a chance to see the

new products hitting their stores later this year. It is probably our busiest few days here, but it is definitely well worth the time. How has 2018 been for the business? Any highs or lows? Overall 2018 has been a solid year for the business, and given all the upheaval both in the toy trade and in the country in general, we are very pleased to have traded up year on year. The summer was great for us, with the prolonged hot weather. We sold hundreds of paddling pools, and thousands of waterguns, and it gave a nice boost in the middle of the year, and we carried over less stock than ever from the summer. Harry Potter has been great for us over the past few months. Our customers had been asking for it for years, so it was great to be able to offer them a range of products, and the sales certainly did not disappoint on it! You can’t talk about 2018 without mentioning L.O.L. Surprise!.

All credit to MGA for creating such a fantastic product, then evolving it quickly, and also keeping stock coming throughout the year. When it all arrived in October, we were a bit worried we had too much, but the sales in the final quarter were fantastic, and a major part of why we had a successful Christmas. On your website you say you will price match with the local High Street. Does that ensure people come to you instead of going elsewhere? We introduced our price match a couple of

“We have taken the best bits from Woolworths, and then improved on what they did not do so well”

years ago, and yes, it was to keep customers coming to us. We’re in malls with all the major competition around us, and it is something that none of them do. It is also something that customers do not expect to see in an independent retailer. We have found that it is not used nearly as much as you think it might, but when it is, the customer usually buys several other items that are not price matched, so we end up with a good sale. If you don’t do this, the customer will most likely take all their business elsewhere, and won’t return to us first in the future. We do only price match against other high street stores, and not pure online retailers, and customers understand this, and appreciate us offering the service. You say you have plans for ecommerce, is that still in the pipeline? Is that an important move for you to make? E-commerce is in our plans, though not immediately. We both know that our strength lies in shops; both of us are shop retailers. When we do move into online, it will be with the right partner and colleagues to ensure that it looks as professional and is a great complement to our shops. What else is in the pipeline for Toy Barnhaus in 2019? Any particular plans or focuses? As anyone who knows us is aware, we never Day1_TFDaily_HalfPage_BRIO_FINAL.pdf

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Do you have a personal favourite like to sit still! We’re There are eight Toy not looking to open any toy or brand? Barnhaus stores, all more shops currently, but Stephen is especially fond of LEGO, based in the southwe are always looking at and really enjoys building the larger east of England. ways of improving our Technic sets. Mark likes anything The newest one shops, and have started remote-controlled. opened in Staines having our own fixtures in June 2018 custom built now. At Toy Fair, what are your go-to stands? For us, LEGO is always the one big one What has sold particularly well for you over to go and see, with it being our biggest the past few months? supplier. It is great to see what they have Other than L.O.L. and Harry Potter, coming for Christmas 2019. Squeezamals have been very popular, Character Options is always an impressive and we had a good time on board games, stand, as they have such a wide portfolio especially on Monopoly Cheaters and of brands, and are a pleasure to deal with Fortnite Monopoly. as a company. And what do you think will be the next And finally, what are you most looking big thing? forward to at toy fair? If only we had a crystal ball! At the The best thing about Toy Fair is having all moment the collectables market continues these great toy companies all in one place, to grow and grow, so it will be interesting with all their ranges for the rest of the year to see what new things are at Toy Fair. on display. It kick-starts off the New Year in Fortnite has a lot of potential, as there great fashion, and leaves us looking forward is a definitely a gap in the market for to all the new toys arriving in our shops a boys’ property to really capture their later this year. imagination. It looks like it should be a better year for movie licence tie-ins this year, with Toy Story 4 looking great, How to Train Your Dragon about to hit cinemas, and then Frozen 2 arriving just in time for Christmas.

‘We always try to be positive, as although it is a job, we are only selling toys, and it should be fun!’

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#SNAPSTAR dolls are fully poseable with 15 points of articulation. This unrivalled ability to style and 'play' with the doll helps bring the world of #SNAPSTAR to life!

The BIG Interview

Perfect plush partner Stan d D90

The Daily News talks to Alan Smith, Managing Director of Posh Paws, about covering all bases for 2019, including its launch of close to 100 products at Toy Fair!

Toy Fair is always a great start to the year. What do you look forward to and why? Toy Fair is a fantastic opportunity to continue the momentum created earlier and really start the year on the front foot. The opportunity to oﬃcially launch our brandnew ranges and licences under the bright lights of Toy Fair is as thrilling as ever. For me, Toy Fair is still a standout event in the toy industry calendar and it’s one I look forward to every year. Tell us about the hot new licences on board for Posh Paws for 2019 It really does feel like we’ve covered every base in 2019, from continuing our renowned partnerships with the licensing giants of Disney and Universal; to signing up the brand new pre-school property Pirata and Capitano. This year will also see us launch an incredibly beautiful range for BBC Earth, a series of programmes involving Sir David Attenborough that has had such a significant cultural effect on people across the globe. And of course, our most recent licence announced this year is Moshi Twilight, a revolutionary sleep story audio app which has the vision of making bedtime a dream for millions of families and we really believe it can!

2018 has been a real year of change for Posh Paws. Talk us through the changes and what they mean for the company. We ‘re now into our 13th year as a business and, after manufacturing in excess of 50 million plush toys, we’re poised to enter a new era of growth. We’re renowned for producing high -uality licensed plush toys and that will always remain our focus, however, opportunity has given us a new vision for the company’s aspirations. The first step in this has been signing some fantastic new licences with multi-territory appeal. This has enabled us to realign our horizons from a previously UK centred operation to one with genuine international focus and also to invest in key personnel in every department bringing with them their skills and experience to deliver our goals. Posh Paws also has a new look for 2019 – tell us more! New licences, new markets and new personnel almost demanded a fresh new look. The new design highlights the new energy in the company, while also reﬂecting our core values. As a business, our vision is to create

Did you know? Posh Paw’s range of Winnie the Pooh and Friends, which celebrated the cinematic release of Disney’s Christopher Robin, was a resounding success for them in 2018.

“The Sleepies from the wonders of Moshi Twilight will be launched at Toy Fair; based on characters in the revolutionary sleepstory audio app, the super soft huggable bedtime buddies are a must see of the show!”

The BIG Interview safe, quality products that never fail to make people smile and in 2019 we will be striving to achieve that on a global scale. What have been the most successful products this year? Our range of Winnie the Pooh and Friends, which celebrated the cinematic release of Disney’s Christopher Robin, was a resounding success for us in 2018.

film helped every generation rediscover, or even discover for the first time, the wonders of Winnie the Pooh, Tigger, Piglet and Eeyore. Winnie the Pooh is one of the world’s most famous bears for a reason and the beautifullydesigned range, inspired by the real-life plush in the film, resonated with so many. How many new products are you launching at Toy Fair – and can you talk us through them? We’ll be launching close to 100 products at Toy Fair! From Disney we will be presenting our fantastic range of high quality plush

Why have they worked, in your opinion? I believe the range worked because the

Covering every base Posh Paws has covered every base in 2019, from continuing partnerships with the licensing giants of Disney and Universal, to signing up the brand new pre-school property Pirata and Capitano, and plans to launch an incredibly beautiful range for BBC Earth!

The latest creation from Zuru! Lollipop-like containers packed with incredible fluffy foam putty that stretches out like candy floss.

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“We have always been very commited to working in partnership with our retailers and 2019 will be no different. With our new Sales Director and our existing sales team we will be continuing that by offering channel specific products, exclusive opportunities and an increased investment in marketing. We really are the perfect plush partner.” toys for some of the biggest film releases of the year, including Dumbo, Aladdin, Toy Story 4, Lion King and, of course, Frozen 2! From Universal we’re preparing for a spectacular performance from the ever stronger franchise of How to Train Your Dragon; our range includes all favourite characters and all the medium and large plush toys have cool glow-in-the-dark features! For the pre-school market we have the fantastic new property Pirata and Capitano, our

100

P osh Paws will be launching close to 100 products at Toy Fair!

range perfectly captures the fun and quirky characters of Pirata and Capitano and their faithful crew as they explore The Great Sea. Our range inspired by the phenomenal BBC Earth has already received fantastic international feedback, the exceptional quality and beautifullydesigned plush focuses on Planet Earth and Blue Planet featuring many well known and loved animals. We’re delighted to have signed this year with Swizzels and we have a fun and original range of Love Hearts-inspired characters that are sure to resonate with many. Finally, The Sleepies from the wonders of Moshi Twilight will be launched at Toy Fair; based on characters in the revolutionary sleep story audio app, the super

soft huggable bedtime buddies are a must see of the show! What can retailers expect from partnering with Posh Paws?

our growth goals, ther’s no denying there will be challenges, particularly when you consider we’re still no closer to resolving our place in Europe and the dynamic changes taking place in the High Street.

We have always been very commited to working in partnership with our retailers and 2019 will be no different. With our new Sales Director and our existing sales team we will be continuing that by offering channel specific products, exclusive opportunities and an increased investment in marketing. We really are the perfect plush partner.

Back to Toy Fair, how important is it to keep your stand fresh, exciting and inviting? I’m sure every exhibitor will be striving for that but, with our new branding and product line-up, we’ll hopefully achieve all three.

What are your plans for the year ahead? For Posh Paws International the emphasis in 2019 is really on the international part. We have well established and respected partners in many territories and with our new licensing initiatives we feel confident of achieving this.

Finally, do you have a favourite Posh Paws toy and is there one from another company that you have a soft spot for? No favourite Posh Paws toy, I love them all! And as for other companies, to be honest, I’m amazed by the creativity and imagination so many companies manage to build into their products every year.

How do you feel trading will be in 2019, compared with 2018? While we feel confident we can achieve Day3_TFDaily_HalfPage_GraviTrax.pdf

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Tel: 01869 363800 sales@ravensburger.com

Toy Fair E140

NEWS

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Are you dumber than a Box of Rocks? Here’s your chance to prove you’re as smart as you think! Head to the Paul Lamond stand (E50) and try the new game – which badge will you win?

What if...

Leaping ahead! Following extensive investment, marketing support and new product development, LeapFrog, Upper Level 500,, unveils 30 new products this Toy Fair. Having had great success with its role-play toys and Leap Start 3D, two cornerstones for the brand, there’s lots of new product in both to educate and engage. Hot on the heels of the successful Ice Cream Cart, the new Smart Sizzlin’ BBQ Grill features 16 role-playing accessories that slot on to a rotisserie, which recognises the foods and delivers nutritional information, encouraging children to engage. Rockit Twist is a unique gaming device for four-sided gameplay, with six on-board stations and 16 games, so kids can create their own music, hatch and nurture their own pets, and lots more. While the brand-new Magic Adventures Globe, the world’s first video-enabled interactive globe, with a stylus, educates and engages kids across 11 categories, delivering 6,000 instant facts and 700 BBC World videos. “It’s the ultimate learning tool,” says Natalie Johnson, Product Developer.

Genius game Toys ‘n’ Playthings’s new Media Solutions Manager, Simon Davis, has met his match! The Happy Puzzle Company Founder Gavin Ucko challenged Simon to play his game, The Genius Square. After a couple of losses, Gavin decided to give Simon a chance – by playing with a bag over his head! Simon just scraped a win. Head to stand G22 to try your hand at the game.

… you could have a puzzle with you, your family and friends on it? Well, that’s exactly what happened to brother and sister Liam and Ria Groves and their best mates, Brad and Natasha Tang. They won an online competition to be featured in the 21st century edition of the puzzle range and popped to Ravensburger’s stand E140 at Toy Fair to pick up their prizes. “They’re quite easy to spot from their caricatures,” says PR Manager Duncan Murray.

A whole new world of audio adventures and e m o C on s u e e s B85 d n a St

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WE ARE TONIES

We are audio characters but everyone calls us Tonies. Together with the Toniebox, we are a great new way to listen to your favourite audio, like The Gruffalo audiobook, wherever and whenever you like! Simply pop us on the Toniebox and let the audio adventure begin! Be one of the first retailers to launch our playful audio system in the 8. DQG ,UHODQG LQ . Visit www.tonies.com to find out more or contact us directly at sales@tonies.com. Tel: 0203 6083056

NEWS The Daily News caught up with Damian Hall, Sales Director, from Mookie, stand E149, to talk dolls, trampolines and coffee! What are you most looking forward to at London Toy Fair 2019?

The beginning of day one when the lastminute final touches have been made and you can proudly reflect on the stand before the excitement starts. The second is the end when the meetings are over, plans shared and the feedback is gathered!

How would you sum up the last trading year?

Unboxing the unboxers! Character, stand E119, puts a new spin on the unboxing craze – dolls with their own boxes to unbox! Senior Brand Manager Laura Gunton introduces Boxy Girls – dolls who love shopping online and having cute little packages delivered. “The packages all contain little fashion accessories, shoes, sunglasses and stickers for the dolls to unbox,” says Laura.

Trading up! Building on its success in the trading cards category, Bliss Distribution, stand F100, has extended its successful Yu-Gi-Oh! Trading Card Game with a brandnew concept, Speed Duel. Adapting the highest-grossing mobile game on Android, with characters based on the anime now showing on Netflix, Speed Duel is “a bit like chess, but you can decide what the pieces do”, says GM Michelle Larson, pictured with the team.

Volatile and challenging, due to the combination of economic uncertainty, significant shifts in the retail landscape and unnatural weather patterns. Fortunately, we’re a very diversified business with our own IP and strong brand distribution partnerships that helped us deliver double-digit growth in 2018.

Tell us a little about your stand this year, anything new and exciting?

This is the most important toy fair for Mookie for a number of years, as we will show an unprecedented level of innovation to build on 2018! We will reveal the most innovative and exciting trampoline in the market under our TP brand. Following the success of Robo Chameleon in 2018, we’ll share some really exciting lines from Silverlit to continue our aggressive growth plans for 2019. Finally, we welcome Yulu, an incredibly inventive and dynamic toy company.

Name one hero product that you and your team are very excited about showing at the fair?

#Snapstar is a new line from Yulu within Dolls that delivers on trend and unique Physical and Digital play experience.

And finally – we must ask – what’s your brew of choice? I’m a coffee man and like espresso – ideally South American.

5,342,818 The number of Mölkky-skittles produced and delivered to customers by Tactic Games in Pori, Finland, last year.

Hey baby, baby! Hopping mad! Making its debut on the TOBAR stand F50, the Angry Birds exclusive range of products,delivers an array of its bestselling products, from pocket money lines, to games, gadgets and a hopper. “With the Angry Birds 2 film set to debut in October and an incredible YouTube following for the TV show, it’s the perfect time to get behind this licence,” says Claire Vickery, national account manager, pictured right with Fiona Wood, buyer. “The Hopper has been our bread and butter for the last 40 years so we’re really excited about the Angry Birds version.”

IMC Toys’ MD Stewart Middleton, stand E129, reveals Cry Babies Magic Tears targeting girls aged three to six. “We launched in August ’18 and in the first two months we had 60 million views of online content,’ he said, “John Lewis came in today and we’re meeting with them after the show.” These surprise collectables are miniature versions of the dolls and cry real tears.

Exhibitor showcase

Oi! Fiesta Crafts has some news…

Stan d

Having made a name for itself as a creator of traditional toys with a contemporary twist, Fiesta Crafts told the Daily News about its exciting new range of licensed Oi! products, and Rob Trup, Fiesta Crafts’ Marketing Manager, invited us on to the stand to discuss the new lines and meet the authors of Oi! Jim Field and Kes Gray, authors of the bestselling, award-winning pre-school range Oi Frog! (Dog, Cat, Platypus), made an appearance on Fiesta Crafts’ stand at Toy Fair this week to launch the new Oi! Magnetic Activity products. The three titles include Rhymes, Phonics and Creative Writing, which have all been designed to help children improve their literacy skills. The Oi! picture books are a publishing phenomenon. They have quickly become a household name and have sold 897,882 copies since 2014. A firm favourite among pre-schoolers and schools alike, Oi! books are widely used to teach reading and writing skills.

“The fact that we share the same vision in making learning fun makes the relationship even more perfect” Fiesta Crafts has worked closely with Jim and Kes to produce the new series of magnetic sets. They have been careful to ensure that the Oi! Magnetic Activity products embody the warm and anarchic spirit of the books to help capture a child’s interest and make practising those early English skills lots of fun! Rob Trup, Marketing Manager, comments: “It has been a pleasure

Fiesta Crafts’ Marketing Manager, Rob Trup, pictured with the authors of Oi! picture books, Jim Field (left) and Kes Gray (right)

and privilege to be working with this talented team and their amazing books. The fact that we share the same vision in making learning fun makes the relationship even more perfect.” Each set includes a magnetic board, dry-wipe pen and loads of tactile, colourful magnetic pieces that children love to hold, play with and learn from. The pieces contain Jim Field’s wonderfully entertaining illustrations and some are double sided with picture and corresponding word to aid learning further. There are loads of graded

Fiesta Crafts is launching three new Oi! Products: Magnetic Rhyme Magnetic Phonics Magnetic Creative Writing activities printed on the packs to help get children started, including matching, grouping, writing words, writing sentences and even story creation with the Creative Writing set. The physical interaction of sets and pieces like this makes learning more interesting and more memorable, as well as a fabulous alternative to apps.

Over 200 new lines for 2019

Stand B121

32 High Park Road, Kew Gardens, Richmond TW9 4BH â&#x20AC;¢ United Kingdom Tel: +44 (0)20 8878 2133

Welcome to Toy Fair

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Laser Beam Eyes

Plastic can be made fantastic As a parent Pete Rope was concerned with the number of throw-away toys his children were being given – so he launched eco-friendly company Laser Beam Eyes. The brand is now exhibiting at Toy Fair for the first time… Tell us a little more about Laser Beam Eyes, the products and what makes you unique as a company?

This is your first time exhibiting at Toy Fair, what’s your story? I was a creative director in a London based creative and social media agency when I thought of JUNKO – the world’s first junk modelling construction toy. It combined two things I really care about - the environment and helping kids learn to be more creative. So I decided it was time for a change.

How did the idea for Junko come about? It all began when I was making a junk model car from a juice carton with my children and we didn’t have anything to make working wheels with – it got me thinking, if only! We then spent two years developing JUNKO. Now we have a re-usable junk modelling system, made from recycled plastic!

What made 2019 the perfect time for you to take your first stand here at Toy Fair? We’ve just gone to market, so it’s time to meet the big wide world!

What have you heard about the show that drew you to Toy Fair and what are you hoping to get out of it? That’s easy, it’s where everyone who is anyone in the toy industry gathers so we need to be there to introduce JUNKO. We’re hoping people will share our enthusiasm for the brand.

We believe we make the sort of toys retailers should be selling. Reusable, creative, made from recycled plastic and in recyclable, plastic-free packaging. It’s up to independent companies like us to make eco-friendly, responsible products as many larger toy companies are not making these or packaging their toys responsibly. We believe that parents are becoming more aware of these issues and it will influence what they choose to spend their money on.

You obviously have a strong eco message – tell us more about the J-Heroes and their environmental message. Are they likely to appear online as well? The J-Heroes are the stars of our own original eco-friendly comics, which are included with the kits. They’re children and they make a difference and that’s the main message we want to get across, that kids have the power to influence adults and help save the world! The baddie in the comics is called L’Fill (short for landfill) and the things he does to mess up our planet appear quite ridiculous unfortunately they’re the same things we earthlings do every day. The next J-Heroes story will be about L’Fill drilling for oil in The Arctic. Ultimately we’ll animate the J-Heroes, but the exciting thing we’re working on now is a bumper Christmas annual for next year.

STEAM toys are big news at the moment. Do you think your Junko products bring something new and different to the market? Many STEAM toys offer quite linear play but JUNKO is much freer. It is an extension of junk modelling. It encourages kids to think creatively and work out how to join disparate pieces of junk together to make the toy they’re dreaming of. The learning skills children gain from junk

modelling – that is combining random junk materials to make a toy – require a broad range of skills, including what’s known as divergent problem solving. It also develops creativity, innovation and cognitive ability. Plus, it’s good fun, especially the messy bit at the end where the kids cover everything in paint!

How will the range expand if the first Junko kits are received well by retailers? We’re developing some add-ons which kids can buy to make their junk models work even better; flashing lights, a catapult to fire paper balls, stencils. We’re also looking at some other full kits but they’re a secret for now!

How do you communicate with retailers and what are your plans for working with them in 2019? We’re just at the beginning of our journey to retail. Toy Fair and the Laser Beam Toys adverts in Toys ‘n’ Playthings are our first steps!

Will you have any offers for retailers visiting the show? I think it’s too soon to start discounting. For us it’s about finding like-minded people who believe in the product.

Who should be sure to stop by the stand and see you – and what types of retailers are you hoping to see? We want to meet anyone interested in what we’re doing, whether they’re journalists, bloggers or retailers. We look at JUNKO as a mainstream niche. It’s not a cheap toy made in the far east. It’s a quality UK product and it will appeal to people who are concerned both about buying responsibly and who are switched on to their children’s development. We would love to meet retailers who appeal to that demographic, for example: John Lewis, Wicked Uncle and other eco-friendly and educational outlets.

And finally, what would make your first Toy Fair? We’d like to be noticed, meet people and, of course, if we can start the process of selling in to retailers we’ll be over the moon!

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Property Spotlight Hasbro: Gallery Suites

Bringing battles to life The Senior Marketing Director of Hasbro, Craig Wilkins, tells the Daily News about how they picked up on this year’s hottest license and brought the on-screen battle royale into the real world, with Nerf blasters and Monopoly: Fortnite Edition

What is the licence? Hasbro announced that it will be launching a range of Fortnite inspired play experiences in late 2018. These include the already-released Monopoly: Fortnite Edition game, a line of officially licensed Nerf Fortnite blasters, along with additional licensed games and roleplay items coming in 2019.

Why is owning this property especially exciting? With millions of players worldwide, Fortnite is one of the biggest online games available today, making it an ideal property to introduce across some of Hasbro’s most popular and well-known brands. With positive feedback from both consumers and retailers already, following the Monopoly: Fortnite Edition game launch, the anticipation is building for the Nerf Fortnite line, which is due to hit stores in spring!

Why does this collaboration work so well for Hasbro? It’s clear that Fortnite

has very quickly become a cultural phenomenon worldwide, with fans already looking for Nerf blasters to host their own off-screen, real-life Fortnite battles. Our collaboration with Epic Games means it is now possible for fans to experience the Battle Royale in all-new ways, whether it’s the exciting strategising of playing Monopoly: Fortnite Edition with friends or the active and adventurous fun of a Nerf Fortnite blaster battle.

Character outfit skins to choose from in Monopoly: Fortnite Edition

What do you have planned for the property in terms of new lines for 2019?

Immersing fans into the playerversus-player The Nerf Fortnite AR-L action of the video game, the Nerf blaster boasts rapid-fire Fortnite blasters motorised blasting and will allow them to flip-up sights that allow role play the Battle players to focus their aim Royale in an offline setting, with blasters and accessories that emulate the amazing on-screen battles Fortnite is known for. Key to the line is the Nerf Fortnite AR-L Blaster. When it comes to creating epic Fortnite battles in real life, it’s Nerf or Nothin’! Inspired by the iconic weapon used in the popular Fortnite video game, the Nerf Fortnite AR-L blaster boasts rapidfire motorised blasting and flip-up sights

Did you know?

that allow players to focus their aim as they eliminate opponents and attempt to survive the ‘Storm’. The Nerf Fortnite AR-L blaster features a ten-dart clip and comes with 20 Elite darts, so Fortnite fans can play with power and precision no matter where the battle is building. Monopoly: Fortnite Edition is available now and brings a battle building twist to the iconic fast dealing property trading game where players have to claim locations, battle opponents, and avoid the ‘Storm’ to survive. Choose a character and pick from 27 awesome outfits, buy iconic Fortnite locations, pick up loot chest cards, and earn Health points (HP). Roll the action die to pick up health packs, build walls, and damage opponents. Game includes game board, 27 Character outfit skins, 15 Storm Cards, 16 Loot Chest Cards, eight Wall Cards, one numbered die, one action die, 110 Health Point chips, and game guide. Stay tuned for more to come this year!

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Staying safe Intellectual Property expert, SnapDragon, Upper Level 200, has pulled together these six top-tips that will help you protect your brand online 1) Register your trademark in as many territories as possible – and definitely in China. 2) Register products and trademarks with the EUIPO enforcement database and its equivalent elsewhere. This is a free service and helps to protect your brand at ports of entry. 3) Translate your brand into as many direct and slightly indirect variants as possible and search regularly for these on online platforms. Report sellers for infringing activity and get listings removed. 4) If you find counterfeits, buy a sample and get to know it so you can help others – including customs – tell the difference. Be super aware in terms of customer safety. 5) Consider incorporating at least three secret ingredients into your product so you can always tell it apart from the fake. And don’t stick all the details on your website! Don’t forget, Snapdragon has been there, done it and got the (genuine) T-shirt. The experts are here to help.

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MEDIA SPOTLIGHT

Kids get financial freedom Having surveyed more than 20,000 children in the UK over the last 12 months, Kids Insights reports how new technologies are empowering children to financial independence Data from Kids Insights shows the number of children aged four to 12 who save their money in a bank account has increased from 25 per cent at the beginning of the year, to just under 30 per cent now. Children also report that they’re saving more money too. Over 2018, the percentage of children that are saving has risen steadily throughout the year, in particular among boys. The use of pre-paid cash cards such as goHenry for spending has more than doubled (from four per cent to 10 per cent) in seven-nine year olds since the beginning of the year. goHenry is a leading brand in a wave of digital apps that come with a prepaid card that parents can control. The app is currently aimed at children aged six and beyond, meaning that much younger children now have the

freedom to shop more independently and make card payments than ever before. Digitally-enabled children are, therefore, becoming more financially independent from a much earlier age, and the piggy bank is shifting to a virtual world. Kids Insights’ latest data also shows these financial products are enabling children to spend both on and offline. The figures allow them to cross tabulate the behaviours of those children aged four-12 with a goHenry card and so discover they are much more likely than the average child to spend “a lot” on all categories, including apps, books, clothing, going to the cinema, new tech, toys and video games.

“The days of kids pleading with their parents for a special gadget or toy are being worn away as they gain greater control of their own finances”

Guess what? You can download a free report on the changing landscape at kidsinsights.co.uk/toyfair

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This comes as they revealed last month how the nature of Christmas presents has changed, with children between the age of four and 12 expected to receive a total of £483 million in cash gifts this year, an average of more than £70 per child in the UK. This again shows how children have the freedom and power to choose their own presents independently, with the days of kids pleading with their parents for a special gadget or toy being worn away as they gain greater control of their own finances. As the ecosystem of today’s children continues to change, this undoubtedly affects the way children shop. They are empowered to make their own decision on what they buy, when, and where from. Although the ever-changing landscape of this generation of children may present some challenges, it clearly also provides many opportunities for those brands able to adapt and respond to these changes.

We shared a cuppa with Billy Langsworthy, Co-Founder of Mojo Nation Ltd to talk about creativity in the toy and game community. You can, too, on stand GH48.

Greenhouse News

What are you most looking forward to at Toy Fair 2019?

Catching up with the inventor community, and especially the heads of R&D/inventor relations that are showing off new product at the show.

How would you sum up the last year?

Knowledge is king

Perfectly positioned within the Greenhouse, you will find Bureau Veritas which has more than 70 years of testing experience. Pop over to stand GH36 to talk to the friendly team for all your testing and compliance needs. Pictured is Shawna Hill, Local Business Development Manager.

It was a big year for us. We held our first ever Play Creators Festival and were over the moon with the industry’s reaction to the three-day event. The Festival returns this year, bolstered by the addition of a brand-new event – the Play Creators Awards, the UK’s first awards event dedicated to celebrating the toy and game design community.

Tell us a little about your stand this year?

We’ll be unveiling and giving out copies of the 2019 edition of the Mojo Nation 100 book at our stand which lists 100 toy and game design figures that enjoyed a stellar last 12 months – and it’s all voted for by the industry.

Why should buyers come to see you this year? To meet the industry’s creative backbone and find some brilliant new concepts.

Licensed board games and jigsaw puzzles Call the Midwife and Laurel and Hardy have been show stoppers over at the Rachel Lowe Games & Puzzles stand GH16.

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Smooshy Sand from Rai Eco Products, stand GH8, is a magical soft sand which is fun, mess-free, non toxic and hard to put down – as demonstrated by Managing Director Bob Croker! The sand can be easily moulded and shaped and is suitable for youngsters aged three and upwards with pointof-sale counter units available on request.

And finally – what’s your brew of choice?

A hot chocolate with whipped cream and marshmallows!

Will you take the risk to get your reward? Diana Walmsley and Aubrey Britton would love you to check out Ris k & Rewards Board Games over at stand GH49.

The full picture With more than 400 in the range available in three sizes, there really is a puzzle for everyone at Larsen Jigsaw Pizzles, stand GH30. Owner Lars Kristian Larsen shows off the product suitable for ages two to 12 that’s all made in Europe using recycled board.

NEW for 2019

NEW

Artie 3000™

Artie 3000™ Artie 3000™ is the new coding and drawing robot that puts children in control! Artie has a built-in Wi-Fi server so can be used anywhere without requiring an internet connection. The easy-to-use drag and drop programming can be used on a Mac, PC or tablet and offers four modes of play; pre-programmed shapes, games, art for colouring and freeform coding.

Come and meet us on Stand D36, London Toy Fair

Greenhouse Interview

Wooden it be lovely Technology may be advancing apace, but good quality wooden toys are still a huge draw for both parents and children, as Juminiâ&#x20AC;&#x2122;s owner and MD Julian Garner explains For those who arenâ&#x20AC;&#x2122;t so familiar with Jumini, can you tell us a little more about what kind of products you produce? Our aim is to produce innovative, beautifully-finished, well-made yet sensibly-priced wooden toys and still offer competitive trade discounts to our customers. The range has grown considerably since we launched the Jumini brand in 2016 as we develop in response to customer feedback.

Despite a technologically advancing world, thereâ&#x20AC;&#x2122;s still a place in the market for good quality wooden toys. Why

Stand GH26

do you think Juminiâ&#x20AC;&#x2122;s wooden toys appeal so much to consumers? Wooden toys are environmentally friendly, longlasting and have a warmth about them which plastic toys donâ&#x20AC;&#x2122;t offer. Todayâ&#x20AC;&#x2122;s parents and grandparents are keen to offer children the kinds of toys they grew up with â&#x20AC;&#x201C; and thatâ&#x20AC;&#x2122;s exactly what we have to offer! Weâ&#x20AC;&#x2122;ve found that children love to play with our toys â&#x20AC;&#x201C; theyâ&#x20AC;&#x2122;re detailed enough so they recognise what they are, yet basic enough to encourage their imagination.

Having a point of difference has never been so important. With so many products to select from, what sets Juminiâ&#x20AC;&#x2122;s products apart from the rest? We recognise times are hard for our retailers, so we strive to provide value for money and offer eye-catching designs without sacrificing quality.

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TODAY’S PARENTS AND GRANDPARENTS ARE KEEN TO OFFER CHILDREN THE KINDS OF TOYS THEY GREW UP WITH

”

We offer free carriage for orders of £150 and above, and don’t insist on ordering case quantities – which means new customers can try Jumini on their shelves with minimal risk. Creating products that support little ones’ development is important to your brand. Tell us more about how this ambition influences your developmental process. Our toys are all designed with children’s play value in mind – they’re not just pretty toys to put on the shelf! We consider the Early Years’ Foundation Stages of development and offer a wide range of toys for ages six months and upwards, recognising that learning starts very early.

You’re an environmentally-conscious brand. What business decisions have you made to ensure you’re doing your bit to protect the planet? We’ve ensured our manufacturers only use materials from sustainable sources and that they are a responsible employer. We also send any

non-saleable products such as damaged packaging to local charities rather than to landfill.

What’s new for Jumini at London Toy Fair this year? We’re excited to be sharing our new SmileyWorld

collection with visitors this year, which is designed to help little ones recognise key emotions through play. Our intention is to introduce a comprehensive nursery range, so you’ll see we’ve added a baby gym and bouncy chair alongside the wooden toys.

What are you hoping to achieve at Toy Fair this year? As we’re still relatively new to the toy industry, Toy Fair is a great showcase for our products. We’re hoping to attract new customers as well as it being an opportunity for our current customers to see our entire range in the flesh.

Do you have any special show offers? We’ll have a starter pack giving 10 per cent discount off the normal trade price to potential new customers, as well as several 10 per cent discount offers for current customers.

What else mustn’t visitors miss on your stand? We won an award at Toy Fair for our stand last year, so everyone should come and see why!

Is Toy Fair an important event for you? It’s the first one in the trade fair season for us, so very important one to get early feedback from customers on what we’re doing well, and what not so well, so we can grow and develop throughout the year.

Greenhouse News

Did you know... The Toy Project, stand GH20, is the only exhibitor at Toy Fair to take donations of unwanted new and used toys which they recycle to children who need them, including youngsters in hospital, looked-after kids, and the Grenfell Tower nursery. The London-based registered charity is run by volunteers so every penny raised from their toy shop in the capital, auctions, donations and sponsorship goes to providing toys and activities.

All in the display

New exhibitor this year, Allsorted, stand GH21, has noticed an increase in demand for children’s books, with parents actively seeking classical and educational learning material and are here offering visitors a solution when it comes to how best display books and stationery in-store with a variety of display options. To find out more, visit Lincoln Exley and the rest of the Allsorted team to find out more.

Artificial intelligence

The Source Wholesale, Stand GH32 Ben Hamp, Account Manager, looks forward to introducing you to their latest AI. You can meet Tobbie the Robot on their stand.

Superzings Series 3 swoops into Toy Fair on the Magic Box stand GH54. Julia Cake, Commercial Director commented: “Superzings is the number six new property in NPD, with Series 3 being launched on 8 February.”

Beth Pipet, Marketing and Partnerships Manager for SuperAwesome, stand GH74, was so excited to tell the Daily News about their product POPJAM, debuting at Toy Fair this year. POPJAM is the first and only safe, interactive social media platform for kids under 13, with half a million children using the app, engaging with each other, brands, and interactive games and challenges.

Be in the loop with pindaloo over at Swag Distribution, stand GH1. Owner Nathan Ridgard told the Daily News: “Pindaloo launched this year at Toy Fair and we are fortunate to have James Sing, who is an expert Hamleys product demonstrator on our stand taking the product through its paces.”

NEWS Itâ&#x20AC;&#x2122;s Baff time! Fancy a Jelly Baff? Head to Zimpli Kids, stand B35, where Sales Director Eejay Enyi (right) and Sales Account Manager Yamah Massaquoi (left) invite you to take a dip! â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re riding the slime trend,â&#x20AC;? says Eejay. â&#x20AC;&#x153;We were here before it started and weâ&#x20AC;&#x2122;ll be there after!â&#x20AC;?

Getting in on the movie and TV action, Funko, stand E130, has new ranges in its collectable line of vinyl figures, Five Star â&#x20AC;&#x201C; think small figures with accessories â&#x20AC;&#x201C; including Harry Potter, Game of Thrones and The Little Mermaid, as well as Aladdin, just in time for the live action film this year, and big game property Fallout 76. Also being unveiled at the show, HeroWorld is a line of vinyl action figures that are a twist on collectables, in packs of two or five, with ranges including Scooby Doo and Harry Potter. â&#x20AC;&#x153;These collectables are fantastic for role-playing,â&#x20AC;? says Alex Rodriguez, Funkoâ&#x20AC;&#x2122;s Marketing Executive.

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NEW FOR 2019! ORDER TODAY!

2019 Show Details

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Bear-y good! This year on the Funrise stand G90 discover more product and launches than ever before, with two brand-new licences, Marvel and CAT, and the company’s first-ever movie licence. “We’re really excited about this year as we’ve got a lot more product, new licences and we are now a media company creating our own content,” says James Dixon, commercial director, UK. Funrise’s first-ever movie licence, Wonder Park, is the inaugural film from Paramount’s animation studio, with Funrise launching an array of products, from collectables to playsets to plush, centred around the film’s six key characters, including Boomer the Bear (pictured).

How would you sum up the last trading year? It was an amazing year for us. We bucked the trend, delivering 30 per cent growth across both Janod and Kaloo and an overall figure of 20 per cent YOY.

Tell us a little about your stand this year, anything new and exciting?

We are really proud of our stand, which has a really strong branded feel. The overall look and main focus will be on new products and the introduction of Sophie La Giraffe Wood along with a brand new Kaloo Home collection.

Name one hero product that you and your team are very excited about showing at the fair?

We all love Sophie La Giraffe wood – we’re sure you will too!

And finally – we must ask – what’s your brew of choice? Tall soya vanilla latte to take away and sometimes with an extra shot.

An exciting new range of Collectible Soft Toys and On-the-Go Touchy-Feely Friends based on the multi-award-winning book series from Usborne.

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The reaction from customers when they see our amazing new collections, and also spending time with my lovely team, who are just a delight!

We have already had a great response from the invitations we sent out at the start of the year and hope to meet with most of the key buyers we have reached out to.

You could win a Razor Hoverboard on the Re:creation stand E125 if you get three shots on target with their Slime Control Slime Blaster!

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What are you most looking forward to at London Toy Fair 2019?

How many retailers and buyers do you estimate you meet here?

Did you know...

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Michelle Probart, Sales & Marketing Manager, Juratoys, stand B121, loves spending time with the team at Toy Fair, as she tells the Daily News

See our collection on the Rainbow stand (E120)

Retail Corner

Buyers’ best in show The buyers were out in force at Toy Fair on Wednesday. Daily News caught up with some of them as they were walking the aisles… Adrian Kelly and Ian Kelly, Directors, Kellys Toymaster, Ireland “We’re here for all three days of the show and have been really excited to see lots of great new refreshes. We cover all categories, but we’re focused on licensing products. There’s a lot of new kids’ movies out this year and we’ve spotted some great licenced products – Toy Story will be a big one for us, as will Frozen. We’re loving the new licensed Scalextrics – Marvel and Wacky Races.” Jonathan and Elizabeth Amphlett Toytastik, Chepstow, South Wales Daily News spoke to Jonathan Amphlett, while his wife Elizabeth was busy playing Are You Dumber than a Box of Rocks on the Paul Lamond stand - we’re not saying it’s addictive, but it certainly wasn’t the first time she’d played it! ‘’Paul Lamond and University Games has been brilliant for us,’’ says Jonathan.’’Big Potato Games have also been a big seller. We’re also looking to expand the ranges from existing suppliers – we’ve already been to see Magformers and their Clicformers units.”

Sarah Keep, Assistant Manager, Pandemonium “The sheer size and volume can be a little overwhelming. However, it’s always surprising to see the level of new products coming to market. There are some great deals this year at Toy Fair for visitors. I have to say Halilit were amazing with great product lines and lovely designs.”

Tasha Young, Retail Supervisor, Aerospace Bristol “This is my first Toy Fair and so far I’ve found it fun and informative. As we have a full-scale Concorde in our museum it was great to find an inflatable toy replica. We’re focusing on drones this year to add further variety to our gift shop and have seen some great options while here. As we are celebrating 50 years of Concorde this year, our most exciting moment has been to see for the first time the bespoke Concorde packaging that JP Perkins have created for us which includes both the Concorde logo alongside our own.” Tasha is pictured (right) with Rachel Chivers, Visiting Services Manager.

Bill Deakin, Silly Billy’s, Hebden Bridge, West Yorkshire “I’m feeling positive about Toy Fair. It’s a great show and everyone’s up for it in these challenging times. I’ve been in the toy business for 22 years and it’s always nice to get back to Toy Fair. I’ve got some great stuff coming from LEGO soon, and my Ty order is in already – it always does well for us. I’m heading off see Playmobil and BigJigs now.”

Toyfair Daily News.indd 1

07/01/2019 10:57

Licensee Spotlight Jazwares

All about the boys The Daily News sits down with Jonny Taylor, UK Managing Director of Jazwares to discuss all things Fortnite!

You have probably one of the hottest licences of the year – Fortnite – what’s on offer? Our line consists of a wide range of true-togame action figures featuring the most popular outfits, Domez, loot boxes, building sets, environments, game-replica weapons and tools, plush, vehicles, and so much more. The line is extensive and we’re confident it will be one of the hottest lines in the toy market this year. Some of the development is truly amazing and we’re confident the fans will love it.

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Retailers tell us they’re selling fewer boys’ toys as games like Fortnite catch the imagination of the over-eight age range. Do you think these licensed products can help to turn things around? We expect Fortnite to drive a significant number of sales this year, which is great news for the category. We’ll only get a true feel for the size of the brand in a few weeks, once

Hot licences for 2019 Fortnite Roblox Fingerlings Feisty Pets Angry Birds

retailers are properly set for spring. We’re lucky to have several other boys’ brands that are performing particularly well, such as Roblox, Fingerlings Untamed and Feisty Pets. It seems the boys’ market is going through a re-balance right now, where the needs aren’t quite being matched by the range of goods available. It’s safe to say video game, app-based properties and toy programmes with innovation are becoming a more important part of the overall category mix. The pace of change is faster than ever and manufacturers need to be nimble to ride the trends. I’m confident we’ll see growth again once the market in the boys’ category once offering better matches market trends.

Another video game licence is Roblox – what can visitors expect to see in this range? Roblox hosts millions of games with an enviable player base of 4.5 million monthly active players in the UK. Our product line is entering season five and continues to encourage fans to build out their world of Roblox – with action figures, vehicles and playsets.

What’s new from Fingerlings and Untamed? Both brands have performed phenomenally well and are well positioned for a very strong 2019. Some of the new development and creatures coming through in our opinion are the best

“I’m confident we’ll see growth again soon in the boys’ category once the market offering better matches market trends” yet and we’re incredibly excited to see the new series translate into retail sales.

You have a new Angry Birds range ready for the new film release. Tell us more about that. The game play on many platforms is as popular as ever with 2.3 million monthly active players in the UK. The content shorts on YouTube also have a solid fan base, so the timing seems right to introduce a new range with the new movie in September. Our line consists of novelty, plush, figures and playsets. What I love about the development is that it really captures the spirit of the game play.

What else can visitors expect to see? Zstrings is a pocket money line launching in January, which is in essence a cat’s cradle. It’s seeing craze level sales in many markets and we expect to emulate that same success in the UK.

Do you have any show offers? Yes, there’s a special offer for Toymaster members.

What are you hoping to achieve at this year’s Toy Fair? London is my favourite toy show. Set in a beautiful location, it’s relaxed and has a buzz and energy of its own and represents a fantastic opportunity to show the entire UK customer base our latest and greatest developments. It’s also the ideal time to catch up, to get a feel for how everyone’s year ahead will play out.

TREND FOCUS

Gazillion Bubble Rush Funrise Stand G90

Bubbles, hoppers, bikes and kites – London Toy Fair showcases the beat outdoor toys that will get parents spending money and keep the kids out of their hair!

The Gazillion Bubble Rush high-powered bubble machine blows the most bubbles yet. This next generation bubble machine has a threesectioned no-spill modular design, removable washable top, solution recycling tray and batteries and motor sealed within the base.

Monkey Business Foamstrike Compound Bow Great Gizmos Stand G20

… r o f g n i Look r toys outdoo

Kitedrone Character Options Stand E119

Kitedrone is the ultimate range of performance kites all set to transform the skies into a colourful spectacle this spring! The impressive range of kites include Aircraft and Twinstar styles and are super-easy to assemble and launch up to 300 feet in the air.

Giant Snakes & Ladders Game Eduk8 Worldwide Stand F1

The ultimate launcher! Dual power cord technology is elevated by the power band and deep slot on the arrows provides a single fast and easy hook up. Aim and fire!

New compact packaging for a giant-sized product! This award-winning game, with unique large dice dome to ensure you never lose dice again, has new, fresh, vibrant packaging for 2019. This fabulous game is UV and water resistant and suitable for both indoor and outdoor use. Fun for all the family.

Outdoor Adventure Camping Projector Brainstorm Stand E79 Kids love camping trips and now they can take along this pocket-sized projector. Or if they prefer to build a den in their bedroom or in the garden, this fun projector will be their faithful companion. Projects 24 camp-themed images as well as doubling as a cosy nightlight.

Trybike 2 in 1 Steel Vintage Hippychick Upper Level 305 The Trybike 2-in-1 balance bikes are the only steel bikes that grow alongside a child. The perfect allin-1 bike to help children transition from crawling, to walking, to balancing, to riding.

Angry Birds Red Hopper TOBAR Stand F50 Big red Hopper, eye catching bouncer perfect for the summer months designed around RED the popular Angry Birds character and launching to coincide with the new film.

THE GREAT OUTDOORS

the ultimate generation game

LICENSOR SPOTLIGHT

All the fashion

Hot brands for 2019 Ben 10 Powerpuff Girls Bakugan

With Ben 10 and The Powerpuff Girls still capturing new viewers for Turner, Graham Saltmarsh, Director of Licensing Northern Europe, Cartoon Network Enterprises EMEA, reveals their 2019 plans As an official sponsor, Turner has a big presence at London Toy Fair. What is it about the fair that makes it such an important event? The sheer number of key players in the toy industry and retail buyers make this a mustattend show. It also gives us an opportunity to remind our licensees and advertisers that Cartoon Network was the number one pay TV channel for all kids in 2018, which is a huge endorsement for our brands.

We loved your presence at the show last year – with the Ben 10 phone box outside Olympia, the café, the mascots, and more! What can we expect from Turner at Toy Fair 2019? The café works really well for us as it’s away from the main floor and somewhere we can talk to our partners more freely. Off the show floor, we’ve been working on a number of retail activations so the excitement will be concentrated inside this year.

What lines have been most successful from the second wave of toys for the newly-rebooted Ben 10 animated series, and why do you think they were such a hit? The Classic Omnitrix is always a top performer and, according to NPD, has been in the top five role play products since launch in July 2017. Kids love the transformative nature of Ben 10, they naturally want to play at being him. The Alien figurines are always popular which is why we continue to release new characters but, for special occasions, the Rustbucket Playset is unbelievable.

Gearing up for the fourth season, what can retailers expect from Ben 10 in 2019? Ben 10 is one of very few action figure properties that grew last year, our constant engagement strategy with fans is working and we have some great new products lined up for 2019. Retailers can expect new figurines based on new Aliens, a revamped version of the Omnitrix and a very special playset which is amazing the tester kids didn’t want to give it back!

It was the 20th anniversary of Cartoon Network’s The Powerpuff Girls in 2018. Can we expect to see them at this year’s show?

How important is it to have real quality toy partnerships and to share values and understand one another’s brands? Partnership is the crucial word here. If you work well together the products developed are so much better and relevant for the end user.

Is Turner always looking to work with new licensee partners and what qualities do you look for?

We love it when companies approach us with The Powerpuff Girls their new product ideas. Our continue to work well programmes are often edgy, for us with fashion‘The Powerpuff Girls so we’re broadminded and focused collaborations enjoy working with likeminded continue to work well for and initiatives, like our partners who are open to new partnership with the us with fashion-focused challenging the perceptions of British Association Of what licensing can be. collaborations and Gymnastics, that position initiatives’ the characters as ambassadors of female And lastly, what should empowerment. Spring we be keeping an eye out for from Turner 2019 will see us partnering with one of the world’s in the next year or so? biggest fashion icons, Mattel’s Barbie, debuting I’m very excited about the Ben 10 playset, the doll clothes and accessories, and we’ve also been London Fashion Week event will be amazing, approached by some very interesting fashion Bakugan is set to explode in 2019 and we have brands at recent trade shows. Daisy Street will be crazy times going on with our outlandish launching a second wave of products and we have Rick and Morty products and retail activations. a very special event planned for London Fashion Week in February.

What are the hottest pre-school and school-age properties you think will spark licensed toys and products for 2019 and beyond? Most people seem to be playing it very safe and only backing existing properties but there are some great new properties out there. Our new series Apple & Onion has resonated really well with viewers and is definitely one to watch.

Which companies are you collaborating with for some of your top-selling shows? The Playmates Ben 10 range continues to grow and they are great to work with, we’re also very excited to be working with Spin Master again on Bakugan.

Carton board is strong, stiff and rigid, perfect for use with packaging lighter weight items, but due to the flexibility of this substrate, we find a broad range of applications. Display your products in outstanding quality printed packaging, or even wrap your standard packaging with a printed sleeve this material has lots of uses. We are able to manufacture self-erect cases, single line glued or multipoint crash lock cartons for fast assembly. For a more luxurious finish, it can be embossed or have foil blocking applied. Visit us at Stand 124 to tell us about any requirements We also manufacture...

NEWS Toucan play at that game! Juratoys’ Sales & Marketing Manager Michelle Probert has got jungle fever on stand B121. “The brand new Kaloo Jungle range is completely different to our usual ranges,” she says. “We’re going over and above with this one when it comes to trends.” Michelle shows off Alban The Toucan, just one of the nine products in the range.

The Daily News caught up with Steven Russell, Marketing Manager at Jumbo Games, stand E46, on what the company will be showing at the Fair What are you most looking forward to at London Toy Fair 2019? It’s always great to catch up with our customers, puzzle artists, licensors and agencies to present our new products and plans for the year ahead. We spend a lot of time planning for the show, so being able to then let the products do the talking is great, and we love seeing everyone’s responses.

From one show to another Fresh from last year’s Greenhouse success, inventor Euan Lind (left) has partnered with Learning Resources’ MD Dennis Blackmore with Stems, the exciting flexible construction toy. “I met him last year, liked the product and we’re delighted to be distributing worldwide for him,” says Dennis, on stand D36.

“Coding products are trending” With coding recently introduced into the National Curriculum, “coding products are currently a massive trend”, says Sarah Dayus, National Account Manager at Great Gizmos, stand G20, which this Toy Fair unveils its exciting new Code A Maze product. This electronic coding game teaches kids aged threeplus how to code by visually interpreting sequences and programming them to guide the robot across the board. “A lot of research and development has gone into this product and there’s just nothing like it on the market,” says Sarah. “We’ve had such a great response.”

It’s a small world Fiesta Crafts’ MD Andrew Bacon shows off the new Discover The World Game. “It’s a great way to learn where all the different countries are,” he says. Learn more about the game and Fiesta Crafts’ latest Oi! licence range over on stand D2.

Dobble is the card game of speedy observation from Asmodee UK, stand E109 E109, which sees players racing to spot the only matching symbol between two cards. It can be taught in seconds – strongly rewarding in-store demonstration – and played by all ages and experience. In 2018 it passed the one million copies sold in the UK milestone, and NPD rated it the country’s biggest-selling game of the year.

How would you sum up the last trading year? It’s had its ups and downs, but we’ve seen strong growth across all our Adult Puzzles brands which matches the growth of the adult puzzle market last year. The children’s puzzle market has been more challenging, as the retail landscape seems to be consistently changing. But we’re confident that, with new properties such as Moon & Me, this is sure to pick up again. Tell us a little about your stand this year, anything new and exciting? We’ll be showcasing 60 brand-new Adult Puzzles, and buyers will be able to get the first look at our 2019 Wasgij and Falcon Christmas Puzzles. Name one hero product that you and your team are very excited about? Our Moon & Me range of puzzles. Toy Fair is where we will be unveiling them to the trade and we are all very excited to be presenting them to retail, days before the launch of the first season on CBeebies! And finally, your brew of choice? Coconut latte.

An oldie but a goodie! It may well be one of the oldest toy companies in the country, but Casdon, stand E30, is hot when it comes to introducing the latest products, and this Toy Fair is no exception. With the Dyson licence under its belt for the past 20 years, Casdon is unveiling the brand-new Dyson Cord-Free this Toy Fair, a children’s version of the real Dyson Cord-Free, adding to its other three Dyson designs. “The Dyson licence has been very successful for both partners and we’ve had a fantastic reaction to the Cordless mini,” says Paul Cassidy, Chairman, who’s been with Casdon for more than 50 years.

BRAND NEW PLUSH COLLECTION

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CONTACT US FOR FURTHER INFORMATION: Posh Paws International LTD, Basildon, SS14 3BX, UK Tel: + 44 (0) 1268 567317 Email: sales@poshpawsinternational.co.uk Website: www.poshpawsinternational.co.uk

ES UR AT

MAS E N I C K IN U RY 2019! FEBRUA UR O Y R E D OR DAY O T K C O ST

Don’t miss at Toy Fair! We bring to the fore a selection of the hottest and newest products that will help you sell more! Buyers and retailers, get in touch with your sales contacts!

Product: The Toniebox Starter Set Company: Tonies Web: www.tonies.com Stand: B85

Product: Monkey Mischief Company: The Green Board Game Co. Web: www.greenboardgames.com Stand: E15

Product: Moji Pops Company: Magic Box Web: www.magicboxint.com Stand: GH54

Product: Code A Maze Company: Great Gizmos Web: www.ggtrade.co.uk Stand: G20

Product: Red Roofed Houses collection Company: Sylvanian Families, Epoch Making Toys Web: www.sylvanianfamilies.net Stand: B130

Product: Nattou Rockers Company: Hippychick Web: www.hippychick.com Stand: Upper Level 305

Product: Revellino Company: Revell Web: www.revell.de/en Stand: Upper Level 110

Product: Splishies Company: Vivid Imaginations Web: www.vividtoysandgames.co.uk Stand: B70

Product: Taf Toys Kaola Daydream Tummy Time Book Company: Halilit Web: www.halilit.co.uk Stand: E90

Product: Hape Deluxe Scientific Work Bench Company: Marbel Web: www.marbel.co.uk Stand: B50

Product: Pass the Bomb Company: Gibsons Web: www.gibsonsgames.co.uk Stand: E40

Product: 20 Second Showdown Company: Big Potato Web: www.bigpotato.com/gb Stand: H46

Product: Beanie Babies, Flippables Company: Ty UK Ltd Web: www.ty.com Stand: Upper Level 119

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TREND FOCUS

Mermaid Torch & Projector Brainstorm Stand E79

Sparkle the Unicorn Squeakaboo!

This handy LED torch is also a photo projector, shining colourful images up to one metre wide on walls and ceilings. Includes 24 beautiful, illustrative images including mermaids, dolphins and underwater scenes.

Fiesta Crafts, Stand D2 The hugely popular Squeakaboos! soft toy rattles make the perfect toy for babies from birth to a year old. They jingle, crinkle and squeak when squeezed, making them a great interactive first toy for little ones.

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Sweet Dreams 36 Piece Children’s Jigsaw Puzzle

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Breyer Horse Crazy Unicorn Surprise DKL, Stand E66 Collect all the unicorns from the new Stablemates Mystery Unicorn Surprise Series to create your own unicorn herd! Perfectly sized for play. Each of the fun surprise horses comes in a sealed mystery bag.

Pixy, Beanie Boo collection

Gibsons, Stand E40 Drift off into a dream world filled with llamas and unicorns with this magical 36-piece puzzle. Little Gibsons is their brand-new range of fun and colourful jigsaw puzzles and board games. Tailor-made for inquisitive pre-schoolers and presented in unique and innovative boxes.

Rocking Unicorn Carousel

Ty UK Upper Level 119 Meet Pixy the unicorn from the Beanie Boo collection! Pixy is a magical unicorn who would be a perfect companion for play. Pixy comes in a soft white plush which makes her ideal for hugs and carrying around.

Unicorns Mini Tile Art Great Gizmos Stand G20 Get creative by turning ordinary tiles into little masterpieces. Use the stencils and paints to create lovely unicorn tiles and turn them into decorations to stick on the fridge.

Le Toy Van Stand E10 A g o rg e o u s , ro b u s t , wo o d e n ro c k i n g c a ro u s e l - st y l e u n i co r n . A m o d e r n a n d u n i q u e t w i st o n a t ra d i t i o n a l p i e ce. M a d e f ro m s m o o t h s o l i d r u b b e r wo o d , with beautifully-shaped rockers for a great ride. Featuring unique detailed illustrations in soft pastel colours, and finished with golden and glitter paint for a touch of sparkle.

Heroes Tobar Stand F50 Meet Boppi from the Zuru Pets Alive range, the booty shaking llama! This girl out bops Beyonce as she tosses her head, dances around and shakes her booty to great dance tunes! Boppi is a new addition to the Animated Pets Alive range.

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it!” t n a w s e v ie h t the “So good, even phenomenal, Padgett Bros hales nfoounn dthe

Your team Editor

Additional Reporting Tracey Bearton

Georgie Dobie georgie@lemapublishing.co.uk

Additional Reporting

Advertising

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Simon Davies simon@lemapublishing.co.uk

Penny Franks

Chairman

Sally Norton

Malcolm Naish

Publishing Director

Kate Birch

Additional Reporting Additional Reporting Tierney Spence

Mark Naish mark@lemapublishing.co.uk

Additional Reporting

Production Director

Production Design

Paul Naish paul@lemapublishing.co.uk

Marian McNamara

Naomi MacKay

Do you have some breaking news or hot stories? Then visit Toys ’n’ Playthings on stand E1.

Did you know... Hippychick, Upper Level 305, operates a Wheelybug hospital for its classic brand. For a very reasonable fee you can return your Wheelybug and Hippychick will replace the outer skin and other worn or damaged parts so the toy will last to entertain future generations of young bug lovers.

Say the magic word Orchard Toys’ MD Simon Newbery works his magic with the new Magic Spelling range on stand B12. “Use the Magic Viewer to reveal the letter on the card,” he says. “It’s building on the success of our bestselling Magic Maths range.”

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NEWS DAILY

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Q U A LIT Y

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The original bead brand

A different species of construction toy

Simple shape, endless possibilities!

Building beautiful creations

Scented ed stationery nery

Worlds finest model horses

Delightful bath toys

DKL Marketing Ltd, 11 Deer Park Road, Northampton, NN3 6QD, UK

facebook.com/DKL.Toys

01604 678780 • sales@dkl.co.uk • www.dkltoys.co.uk

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NEWS

TOP YS

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Making a splash

O KI T E St a n d 1. Chimpy s 2. Pop Pop h elon Splas 3. Waterm lla 4. RainboE 5. Tybo

E149

Coaster takes new direction K’Nex/Basic Fun! Upper Level 510 The K’nex Dragon Revenge Coaster, which has been named as a Toy Fair Hero, is taking the brand in a new direction. ‘’We picked the theme and then designed the structure,’’ explains Director of Marketing Kristen Krikorian. The coaster car, which lights up, goes under a drawbridge and then round a dragon, which flaps its wings. “It’s a nice thing for parents to do with kids together.” Also popular so far with visitors on the K’nex/Basic Fun! stand are collectables Cutetitos and Little Lucky Lunchbox.

Brand Manager Shardé Passos from Jazwares, stand B100, introduces the latest additions to the Fingerlings range. They have a light-up mood horn and magic sensors, which means they can dive in water. “We’re very excited about this refresh and are anticipating a strong reaction at the show,” says Shardé.

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