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INSIGHT
3D printing makes it personal
approximately $13.7 billion in 2020, and toy market. In 2021, Warner Bros. collaborated it’s expected to surpass $63.46 billion by with Toybox to give fans the opportunity to 2026 - an annual growth rate of 29%. This print licensed toys based on their IP, including technology brings with it the possibility Batman - a top five character globally among to provide families with boys aged six to nine. the ultimate level of These foundations will only Brands need to personalisation. be enhanced in this space, integrate this Globally, the average offering a new way for kids to technology into their tween (six to nine yearsconnect with their favourite manufacturing, as old) considers the ability toy brands. Globally, Barbie the personalisation to personalise a product is already the favourite toy of important to their girls aged six to nine, providing of toys will allow purchase decision. opportunities for customisation kids not only to love In the UK, this number them but also to feel of their toys through attire rises to 20%, and it’s choices. However, if 3D printing involved in their increased by 37% since means that there is no additional creation September 2021. Kids in production time, why not allow Germany, Poland, Italy and customisation of the product at France also rank this factor considerably its core - a Barbie built around the appearance higher than average, while those in China of the doll’s owner? and especially Japan do not especially value this in their purchase decision. In What does this mean to you? countries where the ability to customise As 3D printing gets cheaper, faster and better, products and experiences is highly valued, the number of opportunities increases - and integrating 3D printing into the customer brands should experiment to stay ahead of the journey has the potential to offer product curve. We could well see a 3D printer at the top manufacturers a significant advantage of Christmas wish lists this time next year. over their competitors. Therefore, brands need to integrate this In fact, there are already many examples technology into their manufacturing, as of the application of 3D printing in the the personalisation of toys will allow kids not only to love them but also to feel involved in their creation. To find out what other trends will be popular next year, check out The Insights Family’s Future Forecast 2022 report. For the first time, the company is exploring not only kids and parents, but family ecosystems trends, based on Kids Insights and Parents Insights data. The report contains 10 predictions and trends that will impact advertising, content, licensing, marketing, product and retail strategies for brand owners. To download the full complimentary Future Forecast 2022 report, visit https:// try.theinsightsfamily.com/toysnplaythings.
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very year The Insights Family speaks to more than half a million family members across 18 countries, to understand their current and future attitudes, behaviours, and consumptions. After almost two years of uncertainty and constantly changing reality, brands must almost start again to understand the attitudes, behaviours and consumption patterns affecting kids, parents, and families alike, and think of new, inventive and immersive ways of (re)connecting with them. Therefore, at The Insights Family, we’ve launched the Future Forecast 2022 report, which predicts some of the key trends to watch out for next year, such as 3D printing. This trend has long been heralded for its potential applications. But with the relentless march of tech innovation, it’s only a matter of time before the devices become affordable, accessible and adapted by the average consumer. Until now, 3D printing has been too expensive or inaccessible for the average person to harness. However, investment surrounding the industry continues to grow. The market was valued at
The Insights Family specialises in kids, parents, and family market intelligence. Providing real-time data on their attitudes, behaviour, and consumption patterns, every year the company surveys more than 383,760 kids and 187,200 parents.
The rise in popularity of 3D printing could change the customer journey, allowing the ultimate in personalised product, says The Insights Family founder and CEO Nick Richardson
