Toys n Playthings January 2022

Page 20

L A I C E P S S R O D A S S A B stir! AM

d n a e d a n e r e s , t o o c s s ’ t Le pt were ke m a e t s assador f products in b m A y TnP To a trio o r h u it o w f o k a embers tive bre Three m d over the fes e o entertain adley’s portfoli r Wilton B

Bake and create Wilton Bradley has partnered with chef, best-selling author and TV presenter Nadiya Hussain MBE (who rose to fame after being crowned champion of the sixth series of BBC's The Great British Bake Off in 2015), for a licensed kids cooking collection.

cookie cutters with silicone edges, five measuring spoons, six recipe cards and an apron. Mum Amber says: "I often watch TV cookery programmes with my daughters - Junior Bake Off is their favourite - and we The Bake Me A Story range comprises three boxed kits - the try to recreate some of the dishes, but their little True says: Simple Baking Set, Deluxe Baking Set, and the Savoury Set. hands struggle to hold the weight of my rolling All contain recipe cards written by Nadiya and a selection of pin and other utensils. “It makes baki ng cooking and baking tools and accessories tailored to smaller “So I was particularly impressed with this fun - and we g hands, helping to spark curiosity in kids and give them et kit because of its child-friendly design. The to lick the bow everything they need to create their own treats in the kitchen. l!” utensils are not only well made and sturdy but Our two testers small enough for kids to handle. And I especially - sisters True (aged appreciate the silicone coating on one side of the seven) and Tamba metal cookie cutters, which protects their hands (aged five) - put the when they push the cutters down. I love the bright Deluxe Baking Set through colours too. Plus, I can reuse the silicone cupcake cases, so I its paces. It comprises a never have to buy paper ones again. Bonus! silicone rolling pin with “We’ve used the set many times plastic handle, silicone whisk and have followed all the supplied with metal handle, silicone recipes (the rock cakes recipe is a spatula, 2.5l mixing bowl big winner in our household) and “It’s amazing! I like (which is microwave-safe), made some biscuits and cookies wearing the little sieve, 12 reusable silicone too. This is the perfect purchase for apron!” cupcake cases, three metal budding bakers!”

Tamba says:

Sing like a pro! Tamba (aged five) is a disco diva in the making, so she was delighted to take her turn on the mic with the Mi-Mic Disco Cube This portable Bluetooth karaoke speaker allows you to play any song direct from your device. You can even get extra creative by adding an echo effect and distortion to your vocals. All great musical artists know that vocals are only a part of the complete performance, and with seven colour beat matching LED lights, the MiMic lets you really put on a show. The mic also features FF/RW/pause/ play buttons and volume controls so you can make the track as loud or quiet as required. Turn up to full volume to use as a conventional Bluetooth speaker or lower the volume and let your voice take centre stage, with up to five hours of play time from one charge. Mum Amber says: “I can’t recommend this toy highly enough. My four children , aged from five to 15, haven’t stopped playing with it since it arrived. The battery lasts for ages and it’s fun for everyone. Plus, as it’s portable you don’t need to keep it plugged in, so they carry it around the house and belt out all their favourite tunes. My 20

toysnplaythings.media


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Don’t Miss - a sneak peek at unmissable products for buyers

32min
pages 125-139

Retail Interview - with Kate Hateley, group toy buyer of British Garden Centres

1min
page 124

Toy Fair New York 2022 - Kimberly Carcone at the U.S. Toy Association discusses what’s planned for the Big Apple show

4min
pages 122-123

Retail Interview - with Peter Dobson, CEO of Geek Retreat

3min
page 121

Retail Interview - with Cynthia Compton, owner of 4 Kids Books & Toys in the US state of Indiana

4min
page 120

Trade Talk - Toy Fair exhibitors reveal what they are hoping to achieve at the show

15min
pages 41-45

Company Profile - Padgett Bros

1min
page 119

The Big Interview - with Malcolm Ottley, VP of sales EMEA at Funko

6min
pages 48-49

Cover Story - with MV Sports joint managing director Phil Ratcliffe

5min
pages 46-47

London Toy Fair 2022 - Majen Immink, director of fairs and special events at BTHA, gives the low down on the UK’s premier toy industry event

5min
pages 34-35

Retail Interview - with George at Asda senior sustainability manager Jade Snart

3min
page 33

Company Profile - Elves Behavin’ Badly

2min
page 32

Company Profile - Edx Education

2min
page 31

Company Profile - Premier Decorations

1min
page 30

What’s New - fresh launches that you need to get your hands on

5min
pages 24-25

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys

4min
pages 22-23

Retail Interview - with Fred Prego, digital and marketing director of Menkind

10min
pages 26-29

Ambassadors - our tiny testers put three Wilton Bradley products through their paces

5min
pages 20-21

Trends Column - the U.S. Toy Association puts safety first at Toy Fair New York

8min
pages 11-12

Retail Opinion - John Ryan pays a visit to US toy retailer Camp

5min
page 18

Consumer Insight - The Insights Family explores the rise in popularity of 3D printing

3min
page 19

Leader - with Clare Turner

3min
page 5

People News - all the movers and shakers

8min
pages 14-15

Media Analysis - Generation Media looks at the viewing landscape in Germany

3min
page 17

Media News - the multimedia rundown

4min
page 16

Retail News - what’s happening across the retail landscape

3min
page 13
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.