Gaining Insight Kids’ Insights highlights 2023

Predicting the year ahead

Photo by Uriel Soberanes on Unsplash Photo by Jessica Lewis on Unsplash

The Insights Family, the global leader in kids, teens, parents, and family market intelligence, launches its annual Future Forecast 2023 report (get. theinsightsfamily.com/futureforecast ), which predicts some of the key trends in the kids, teens, parents, and family universe to watch out for next year.

This is the fifth year of our coveted Future Forecast 2023 “ report and is proving to be a highly anticipated and critical tool for the industries we work with to strategically plan for the year ahead. The report has previously predicted the rise of Direct to Consumer (2017), Generation Speak (2018), CoCreation (2020) and last year predicted the furthering of flexible working.

It feels like only five minutes ago since we were writing our last Future Forecast! There is no doubt that kids, teens, parents and families are enduring a challenging time with conflict, inflation, poverty all on the rise, while food, disposable income and individuals’ mental health are all in decline. That said, our Future Forecast is intended to be a positive report, making predictions on what we think could be coming next based on our research, data, insights, and instinct.

We continue to see that the speed of change (which does not necessarily mean evolution!) quickens, and with society becoming more fragmented, flash trends are rife and that means organisations need to increasingly take a data driven global, regional, and local approach to how they go about their business. And of course, that is what we exist to do - to provide you with the most reliable market intelligence on kids, teens, parents and families to help you make decisions with clarity and confidence. This report uses our class-of-one insight methodology and ties into our

Gaming will purpose that aims to put kids, come to the high street by merging teens, parents and families at the heart of everything we do. The report, which uses virtual the company’s extensive experiences with knowledge and insight of real-time surveying more than circa shopping and 700,000 family members across event-based high street fun “ 22 countries every year, has continued to track and monitor the impact of several key factors such as environment, economy, education, technology and changing audience habit. This results in a realtime understanding of these factors into how they are transforming the attitudes, behaviour, and consumption of kids, teens, parents and families around the world. This year’s predictions include: ■ The perfect storm of postCovid impact and economic downturn will inevitably impact the sea of subscriptions on offer to consumers. Subscriptions will need to merge to stay relevant against this global economic background. ■ Gaming will come to the high street by merging virtual experiences with real-time shopping and event-based high street fun. ■ Gamified communities will become a greater factor in your brand ecosystem in order to reach your target audience.

How you execute it will be critical. ■ Demonstrating your values and sustainability mission in an authentic way will be important in a world where audiences continue to increase their power and collective voice on brands that do or DON’T adhere to their high standards – and most critically their spending power en masse could make or break your brand. ■ Linear is making a return in the wake of economic concerns and the growing urge to cut costs. ■ A kid-first world will continue to grow with non-kid focused sectors looking to develop their brand and marketing strategies to include family and kids. The power is with kids, and that trend is only getting stronger. ■ The eco system available to brands to reach an increasingly fragmented audience is growing. An ecosystem approach to your brand is critical to face 2023 with the chance of reaching kids, teens, parents and families.

Nick Richardson, founder and CEO at The Insights Family looks ahead to 2023 and the trends that will shape your marketing and sales strategies

The complimentary Future Forecast report is available to download at: www.get.theinsightsfamily.com/ futureforecast

Get in touch here to find out more.

The Insights Family is the global leader in kids, parents, and family market intelligence, providing real-time data on their attitudes, behaviours and consumption patterns.

Kids Insights surveys 7,780 children every week aged 3-18. Parents Insights surveys more than 3,800 parents of children between the ages of 1 and 16 every week. Both services operate in 22 countries across six continents and in total survey more than 469,040 kids and 228,800 parents a year. This means that the company interviews a new family member somewhere in the world every 45 seconds.

Download your free copy here: get.theinsightsfamily.com/familyreport2022