COVER STORY SPIN MASTER
Putting a Spin on c TnP catches up with Phil Hooper, Spin Master’s senior commercial director of marketing, to find out more about the new Zoobles range and what else is in store for girls collectables for the second half of 2021 Phil Hooper
Zoobles
Tell us about the Zoobles range. Zoobles are a unique and fashionable new collectable toy for children aged five and up. These adorable animal and doll minifigures start out as a colourful ball and then magically pop open using multi-step transformations to reveal cute characters for a dynamic play experience. There are more than 25 different Zoobles to choose from including characters such as Sparkelle the Crystal Narwhal, Hoppy Heartz the glittery Kawaii Bunny, and Bam
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Cover Story Spin Masternm.indd 1
Bae the neon hip-hop Panda. Each Zooble features bright colours, bold patterns and has its own unique style. Zoobles are the perfect choice for children looking to carry out WOW reveals while growing their collection. You can push down to reset each character back into a ball, then roll, pop and transform again and again. Tell us about your other girls collectables ranges. Spin Master has an excellent roster
“We will be working with our retailers on joint marketing plans and in-store POS activity to optimise the consumer journey all the way from awareness to conversion”
of girl collectables, which we are expanding for A/W21. We have found among young collectors that Twisty Girlz - cute dolls that twist and turn into a wearable bracelet - have remained popular, so we will be adding winterthemed products to this range later in the year. Similarly, we have seen great popularity with the Hatchimals brand Wilder Wings theme. Each new Hatchimal theme brings a special individuality to the brand, so we are thrilled to be launching Shimmer Babies: adorable iridescent and sparkly Hatchimals CollEGGtibles characters that feature sweet surprises that kids will love. Also new for the coming season, we are excited to unveil our range of toys from the Wizarding World franchise including the Magical Minis Dolls and Hogwarts Castle
toysnplaythings.media 06/07/2021 12:18
