Toys n Playthings July 2021

Page 36

WHAT’S N Sweet dreams Bebies sales@bebies.co.uk www.bebies.co.uk Bebies is a baby sleep aid - disguised as a plush toy - which is designed to send little ones off to sleep calmly and easily thanks to its soothing sound system. Combining a teddy and comforter in one, it comes with a hidden sound unit that allows parents to record settling words, sounds or songs in their own voice to help get babies back to sleep if they wake in the night. The system also offers a choice of the Bebies lullaby, or white noise. The built-in sensor is activated as soon as the baby wakes or stirs, and Bebies starts to work. There are three volume settings, and the recording can be set for 15, 30, 45 or 60 minutes. The soft toys are available in a choice of four animal friends: Milo the Monkey, Dusty the Donkey, Hettie the Hippo and Felix the Fox. Designed to be an all-in-one sleep toy, they can be played with and used as a comforter, so are perfect for parents on the go.

Get creative! Great Gizmos Limited 01293 543221 www.ggtrade.co.uk New additions to the ever-popular Mould & Paint range from 4M are two new 3D Mould & Paint styles: Glitter Unicorns and Dinosaurs. Children can use the ranges to mould, paint and design their very own colourful characters.

Maché away! Tomy 01932 281 928 uk.tomy.com/toomies New for this summer, Tomy is adding to its ever-growing arts and crafts category with the launch of Maché Magic. Combining the fun of DIY papermaché making with the ever-popular gifting trend, children will love making their own unique creations to give to their friends and family. Designed for six to nine-year-olds, Maché Magic couldn’t be easier to use, requiring only toilet paper and water - meaning no messy paste and no batteries required as the product runs simply on kid-powered creativity! The Maché Magic kit has everything included, complete with a heart-shaped and egg-shaped mould, glitter glue pens and decorative sticker sheets, alongside the Maché Magic Craft Maker.

More for Novelmore fans Playmobil 01268 548111 www.playmobil.co.uk Fans of the Novelmore Season II series can discover Sal’ahari Sands and its warriors from this month. One of 12 collectable skeleton warriors can be found in each Skeleton Surprise Box. These reusable boxes have a cool lenticular label with a changing display on the lid and come with various accessories. The highly detailed Skeleton Army Temple houses a mysterious energy source, which has a special induction feature that charges the eyes of figures included in the set with a spooky glow when they are nearby!

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Don’t Miss - a sneak peek at unmissable products for buyers

1min
page 66

Girls Collectables - Spin Master Special

6min
pages 38-39

The MD Interview - with Gibsons MD Kate Gibson

8min
pages 40-41

Gross & Sparkles – a round-up of the latest slimy, sticky, sensory and sparkly innovations

16min
pages 56-60

What’s New - fresh launches that you need to get your hands on

5min
pages 36-37

Retail Interview - with Ideal World toy buyer Lesley Williams

7min
pages 32-33

Cover Story - with Spin Master senior commercial director of marketing Phil Hooper

4min
pages 34-35

Trade Talk - suppliers reveal their expectations for Christmas trading

9min
pages 20-21

Toy Talk - retailers share their trading experiences and preparations for Q4

16min
pages 22-26

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys

4min
page 19

Media Analysis - Giraffe Insights explains why Europe is at a digital online tipping point

4min
page 18

Retail Opinion - John Ryan examines ways for indies to sell the ‘shop local’ dream

5min
page 17

Media News - the multimedia rundown

4min
page 14

People News - all the movers and shakers

4min
page 12

Licensing News - what’s hot in licensed products

3min
page 15

News - the latest toy industry headlines

7min
pages 6-8

Gaining Insight - The Insights Family discusses sales opportunities for movie-themed toys

3min
page 16

Leader - with Clare Turner

4min
page 5

Retail News - what’s happening on the retail landscape

3min
page 13

Trends Column - the U.S. Toy Association shares toys and games to keep kids active this summer

11min
pages 9-11
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