Toys n Playthings June 2021

Page 28

RETAIL INTERVIEW

MAPES OF MILLPORT Scott and Deborah Ferris were delighted to be able to fully reopen on the day of Mapes of Millport’s 75th anniversary and celebrated with a personalised cake

Mapes marks a

milestone

Mapes of Millport on the Isle of Cumbrae turned 75 on the very day that non-essential retail reopened in Scotland. Clare Turner talks to joint owners Scott and Deborah Ferris

M

apes of Millport has been serving the island of Isle of Cumbrae since 1946. On 26 April, the independent retailer celebrated its 75th anniversary - and joint owners Scott and Deborah Ferris marked the milestone in style, because it coincided exactly with the date when non-essential shops in Scotland could reopen their doors after lockdown. The couple took over the shop in 2017, after it was sold to them by the Mapes family. They are passionate about Cumbrae, describing it as “our little gem”. Originally from Glasgow, the couple relocated four years ago, leaving careers in recruitment consultancy and insurance respectively to pursue their dream of embracing island life permanently. Scott says: “In 2016 we calculated that we’d spent 42 weekends of the year here. So when the shop came up for sale, we knew it well. I remember shopping here as a kid, with my nose pressed against the glass joke counter, looking at the stink bombs, dirty face soap and fart powder - and being amazed by the LEGO. I said to Deborah: “What about it?”. We chatted it through, agreed that it seemed a natural progression - and that was it!” The business specialises in toys and

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bikes, which are spread over a total display area of 1,200sq ft. “We’re essentially two shops of 600sq ft each with different entrances,” says Scott. “My side is ‘outdoor-based’: I rent and sell 400-plus bikes, along with skateboards, scooters, bike accessories, fishing and camping equipment, DIY items and custom clothing. Deborah deals with the toys side: it’s a traditional toy shop with an extensive range.” So how has trade been since reopening? “The bike side has always been open because bikes are ‘essential’ so people brought their bikes in to be serviced - but they couldn’t walk into the toy shop to pick an item, because we effectively have two front doors,” says Scott. “For toys, trading has been really positive. Many customers have said: ‘we’ve so missed you it’s brilliant to be back here’. So it’s been great, with lots of big ticket sales that we wouldn’t normally expect at this time of the year. “Of course, a lot of frustrated kids haven’t been

For toys, trading has been really positive. Many customers have said: ‘we’ve so missed you - it’s brilliant to be back here

out much, and a lot of parents have been dying to go on holiday, so they’re exceptionally happy to be here - and keen to make their children as happy as possible. But I think we’re rather unique, in as far as we’re a holiday destination.” He explains: “Cumbrae is just a short hop from the mainland and in previous years, the ferry has brought 5,000 people a day here. If you take into consideration Visit Scotland’s statistic that every tourist brings £64 to the community, that’s £320,000 per day. Last year Cumbrae welcomed 210,917 ferry visitors and the (pre-covid) 2019 figure totalled 319,410.” He says the island has 800 residents, of which children account for 120 (comprising 8 preschoolers, 52 primary schoolkids, and 60 secondary school students). But when tourists, day-trippers and second homeowners visit, the total number goes up dramatically to about 2,000 “and nearly everybody will visit the toy shop”. Deborah’s number one brand is LEGO. Mapes has been dealing with the company for 50-plus years and it accounts for 15-20% of the shop’s display area. Other key names include Bruder, Jumini, BigJigs Toys, John Adams, Peterkin,

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Articles inside

On The Farm - a round-up of farm-related toys and games

7min
pages 55-57

Dress Up & Roleplay – TnP fi nds out what’s popular for pretend play

8min
pages 52-54

Don’t Miss - a sneak peek at unmissable products for buyers

1min
page 58

Tech Toys & Gadgets - a look at the latest innovations

16min
pages 36-41

What’s New – fresh launches that you need to get your hands on

7min
pages 32-33

The Big Interview - with Bandai UK CEO Nic Aldridge

7min
pages 34-35

TnP Ambassadors - our tiny testers try out MV Sports’ Nerf Inline Scooter with Mini Blaster

3min
pages 30-31

Retail Interview - with Mapes of Millport joint owners Scott and Deborah Ferris

8min
pages 28-29

Retail Interview - with Hobbycraft senior buyer - kids & hobbies Joseph Pulfrey

5min
pages 22-23

Coffee Break - with Big Potato Games account manager Hannah Cornish

5min
page 21

Retail Interview - with OnBuy.com founder and CEO Cas Paton

11min
pages 24-27

Trade Talk - suppliers reveal their predictions for the second half

4min
page 19

Toy Talk - retailers share their reopening experiences

4min
page 20

Indie Opinion - Diary of a Toy Shop by Hazel McCarthy, owner of Toy Corner in Galway

5min
page 18

Retail Opinion - John Ryan examines alternatives to stand-alone high street stores

5min
page 17

Gaining Insight - The Insights Family discusses the digital world’s impact on kids

3min
page 16

Retail News - what’s happening on the retail landscape

2min
page 13

People News - all the movers and shakers

4min
page 12

Licensing News - what’s hot in licensed products

3min
page 15

Leader - with Clare Turner

3min
page 5

Trends Column - the U.S. Toy Association shares outdoor toy and game picks for 2021

15min
pages 8-11

News - the latest toy industry headlines

4min
pages 6-7
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