Issue 52 • October 6-12, 2015
Available every week in Indian River County
PPING, DAZZLING, TOE-TAGE FIN R-SNAPPING!
TICKETS
$35 & UP
From a smoky 1920’s Speakeasy to the Bowery of the 1930’s, from a World War II USO to a 1950’s Manhattan supper club, Swinging on a Star perfectly weaves various settings and scenes with some of the most popular songs of a generation. The journey also showcases music from the “Road Movies” starring Bing Crosby and Bob Hope. Songs include: “Road to Morocco,” “Going My Way,” “Moonlight Becomes You,” “Swinging on a Star,” and many more.
OCT 27 - NOV 15
Tired of paying fees?
Come on over to CenterState Bank where we offer Completely Free Checking*! Also...ask about our VIP Free Interest Checking (65 and over) or our Family and Friends Checking.
Come and Diana Walker see me! Vice President / Branch Manager NMLS# 769974
Music by Johnny Burke, James Van Heusen, various composers Lyrics by Johnny Burke Book by Michael Leeds
772-231-6990 • RiversideTheatre.com
We Believe In You
www.centerstatebank.com 855 21st Street (corner of 9th Avenue) Vero Beach, FL 32960 (772)299-6860 * Requires Monthly E-Statement
Attention
BEAD COLLECTORS! Life has its moments... Make them
Chuck Bateman
unforgettable
Agent
SR 60 E, Vero Beach, FL 32960 next to Alan’s Bicycle Center
772-567-1106 chuck@chuckbatemaninsurance.com
Call 772-567-1106 for a FREE auto quote
Good Neighbor Agent since 1987
Knowledge is the key to finding the right property. Let me provide you with the knowledge you need.
Cheryl Goff
772-713-6178
Compatible with all major charm/bead brands Ma Made in the USA
772-567-3185
WE BUY GOLD
1126 2 1st Street • Vero Beach
For advertising, call Catherine at 772-226-0191 • www.LemmonLines.com • news tips: russ@lemmonlines.com
Celebrating 45 Years
Owned & Operated by the Colkitt Family since 1970
no overtime fees
2015
Call us and ask how you can save 15% on repairs!
562-4660 Chad & Joey Colkitt
860 11th Street Vero Beach www.colkittac.com State Lic. CAC1817583
PAM COOPER’S PATHWAYS: Archive Center’s massive collection open to public What is an archive? Why does Indian River individuals, businesses and local historical groups County have one? What years does it cover? Is it cause to think about their own personal collections. available to the public? In addition to books, documents, government Archives exist in every country, state, county or city. records, photographs, postcards, clipping and The purpose of the Archive Center of Indian vertical files, the Archive Center collects published River County is to collect, organize, preserve, items from the 1800s to the present for present-day and make available the family and local records Indian River, Brevard, and St. Lucie counties. Pam Cooper of permanent historical value of Indian River For example: Vero Beach Magazine 1998 to present, County and the State of Florida. Historical value is Indian River Life 1973-1982, St Lucie County Tribune 1905determined by what these items reflect of the persons, 1919 and, of course, Lemmon Lines, the first 52 issues. places, things, conditions, and problems of the area. Would you like to know what was happening in a specific An early donation was from the Tippin Family. They time and place? Read a publication for that year or month. donated family photos, documents, a family Bible, and Copies of articles are placed in a vertical file (2,500+). Search memorabilia on Indian River County. It also included the online library catalog for any subject on Indian River a piece of wood from the Wabasso train wreck of 1917. County history. You may be surprised. All records are open Other donations arrived soon after the hurricane of 2004. to the public. When the television news began showing photographs of Pam Cooper is supervisor of the Archive Center & Genealogy Department at personal records scattered for miles across Florida, it gave the Indian River County main library.
Enjoy this issue of Lemmon Lines, share it with a friend, ...then recycLe it! For more info call (772) 770-5112 or visit www.ircrecycles.com
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JUST WONDERING: What are the extremes for October precipitation in Vero Beach? The 10 wettest Octobers on record (since 1942), based on inches of precipitation: 1) 2011: 21.93 inches 2) 1983: 15.58 inches 3) 1944: 15.45 inches 4) 1966: 13.06 inches 5) 1986: 12.37 inches 6) 1952: 11.89 inches 7) 1999: 11.66 inches 8) 1956: 11.53 inches 9) 1953: 11.47 inches 10) 1950: 11.37 inches
The 10 driest Octobers on record (since 1942), based on inches of precipitation: 1) 2010: 0.01 2) 2009: 0.48 3) 2013: 0.53 4) 1962: 0.75 5) 2003: 0.77 6) 2006: 0.98 7) 2002: 1.47 8) 1980: 1.54 9) 1988: 1.63 10) 1979: 1.65
– Source: National Weather Service
Cindy Carson OWNER
“Let Me Help You Bring Your Garden To Life”
Landscape Design Container Gardens Garden Consulting
772.231.7009
www.DragonflyDesignsVero.com
3109 Cardinal Drive • Vero Beach, FL 32963 Locally owned & operated since 2006
LEMMON DROPS: Some valuable lessons learned during the first year in business Whew. Time to take a breather and reflect on a very important milestone for any small business. Lemmon Lines lived to see its first birthday! I’m sure any entrepreneur can relate to my sense of elation over surviving that critical first year in business. What a wild ride it has been. How would I describe the first year as a business owner? • In a word: Satisfying. • In two words: Tremendous pressure. • In three words: Attitude of gratitude. Believe me, I know Lemmon Lines would not be here if you (and others) weren’t reading this right now. The feedback I receive while out on distribution every Monday is so heartening. It’s such a great feeling to know you’re putting out a product that people look forward to reading. The other key component of the LL equation is advertising. Some people see it as a negative. (“You have too many ads,” I’ve heard a few people say.) The reality is, advertising
is an absolute necessity – it’s what pays the bills and allows me to earn a living. I’m thankful to all of the local businesses that have advertised in these pages during the past year. There have been more than 60. In marking the one-year anniversary, I wanted to give special recognition to the 12 Russ Lemmon businesses listed in the ad on page 7. I will be forever grateful for their continued support. As I said back in Issue 1, I want Lemmon Lines to be the best advertising vehicle for local businesses. My new business partner, Catherine Caddell, came up with our slogan: “Helping local businesses find new business.” That’s why I encourage readers to support our advertisers whenever possible. Advertisers need to know their ad is
urs: er Ho y Summ Saturda y M a Mond AM - 5:00 P 8:00
Peterson Groves “A Family Tradition Since 1913”
F E samR p E oranlges of ju ice e
Step back in time when you visit our Old Florida general store - a piece of local history - and take a leisurely stroll around our farm.
772.562.6900 | WWW.PETERSONGROVES.COM 3375 66th Ave., Vero Beach, FL 32966 | 1 mile north of the Indian River Mall on 66th Avenue
IT IS A DESTINATION NOT TO BE MISSED!
J & J AUTO WORKS Repairs & Body Work • All Makes & Models • Brakes • Batteries • Coolant • Tires
• Tune-ups • Suspension • Air conditioning • Collision/Paint
• Alternators • Starters • Check engine light • Oil changes
*FREE Roadside Assistance* Famil y & O w nedted Opera
772-770-1650
MV1097
Sam
R E P e D ay AIRS (in m ost c a
ses)
*FREE Auto Body Estimates*
|
www.jandjautoworks.com
550 2nd St. SW, Vero Beach
Mile north of Oslo, on Old Dixie
NEW CUSTOMERS:
MENTION THIS AD AND
GET 10% DISCOUNT
Some restrictions apply
Locally Grown Produce
Mission Farm to help the homeless of Indian River County
BEEF • CHICKEN • EGGS • RAW HONEY • CITRUS
Log onto flveggies.com to place an order for pick-up or delivery
Farm Store to reopen Nov. 2 See Heather at the Farmers Market on Saturdays!
working – and feedback from you is one way to do that. During the past year, it’s been a true pleasure to get to know the owners of dozens of small businesses. Such wonderful people. One business owner who will always have a special place in my heart is Josh Binafif. He is the owner of Binafif Aluminum (see the ad at the top of page 4). Back on Sept. 29, 2014, within minutes after I announced in a mass email the launch of Lemmon Lines, Josh contacted me via Facebook – yes, Facebook – to let me know he was interested in advertising. He was my first “official” sales call. Josh is only 35, but he’s “old school” with his approach to running a business. He’s a humble guy with a commitment to excellence. He deserves whatever success comes his way. One of the nicest business owners I’ve crossed paths with is Brenda Weller. She and her husband, Jim, own Kaleidoscope Consignments. Brenda and I recently had a long conversation about how
owning a business affects your personal life. At the end, we gave each other some homework. Brenda fretted that she might not be mentally prepared for the start of the season. I mentioned to her the importance of “sharpening the saw” – which is from Steven Covey’s book, “The Seven Habits of Highly Effective People.” My homework assignment to Brenda: A weekend getaway with her husband sometime before the end of October. Outside the entrance of Kaleidoscope Consignments is a sign that shows Sunday and Monday as the days the store is closed. Only instead of “Closed,” it says “Beach.” I told Brenda is has been a few years since I last went to the beach. Her homework assignment for me: Spend at least an hour at the beach before the end of October. Whether in business or in life, it’s so important to keep things in perspective, isn’t it?
Kris E. Smith, O. D. Boar d Cer tif ied Independen t Op tome tr is t
VISION PLUS
Furniture * Home Decor * Art * Glass * Jewelry & MUCH MORE! We take consignments and buy small estates!
772-226-5719
644 Old Dixie Hwy SW (Between 4th St. & Oslo) Blue Heron Plaza, Vero Beach Open Tuesday-Friday 10-5, Saturday 10-4
South Vero Square • 792 S. US Highway 1 • Vero Beach, FL 32962 772.770.2459 • 772.770.2020
Please Support Our Advertisers
h e art
SMALL BUSINESSES ARE THE OF ANY COMMUNITY. Lemmon Lines appreciates their support and hopes you will
S H O P L O CA L
•
E AT L O CA L
•
S P E N D L O CA L
•
E N J OY L O CA L
support them.
•
S U P P O R T L O CA L
PRINTING • COPYING • DESIGN
772-567-4645
Minuteman is moving this fall to 983 12th Street, behind the Car Wash.
Meet me at Table 51 Some trivia: Whether at Bob Evans or C.J. Cannon’s, Russ and his wife usually eat breakfast at Table 51. In what will be an occasional feature, Russ breaks bread with someone you may or may not know.
discuss strategy. What was her reaction when she first heard about my idea? “Are you crazy? This community doesn’t need another print publication. … But if anyone can I can vouch that Maureen Nicolace knows make it work, it’s you – because you have a strong how to keep a secret. following,” she recalled last week during our Maureen Nicolace About 18 months ago, I knew I would be meeting at C.J. Cannon’s. quitting my job as Indian River County columnist Maureen felt strongly about three things: 1) “Your name for the Press Journal. At the time, though, I didn’t know had to be in the title”; 2) It should be printed on yellow what the next chapter in my life would be. paper; and 3) There should be a simulated citrus stamp at Eventually, I decided to publish Lemmon Lines. It took the top of the front page. several months of planning to get it to the launch pad – the Check, check, and check. debut issue was Oct. 15, 2014. Maureen, 52, started her business in January 2002. That came Maureen, the owner of Nicolace Marketing, was part of six months after being laid off at Disney’s Vero Beach Resort. my small “circle of trust.” You could count on two hands the “I would have been there forever,” she said of Disney. number of people who knew Lemmon Lines was on the way. But owning a business was always her long-term goal. We met twice at the Burger King on U.S. 1 in Wabasso to She currently has “10 to 15” active clients.
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Top 500 countdown Russ Lemmon, who loves music (and lists), spent a lot of time putting together his Top 500 favorite songs of all-time. For the next few years, Lemmon Lines will be counting ‘em down. 347. “I Wish I Had a Girl” (1988) Henry Lee Summer Memory: Hokey video, but great song! 346. “Nowhere Man” (1965) The Beatles Memory: I have no idea what the lyrics mean, but you can’t beat the harmony by John, Paul and George.
Fun facts October temperature extremes in Vero Beach … All-time high temperature in October: 94 (set on Oct. 2, 1989; Oct. 3, 1985; Oct. 14, 2009; and Oct. 15, 2009). All-time low temperature in October: 45 (set on Oct. 18, 1977, and Oct. 30, 2012). – Source: National Weather Service
It’s a Big ONE!
345. “I Just Can’t Help Believing” (1970) B.J. Thomas Memory: The only B.J. Thomas song in the countdown. Yep, the song he’s best known for didn’t make the cut. All the songs thus far in the countdown can be found on LemmonLines.com.
LAW OFFICE OF
LEO W. DESMOND
It’s our FIRST birthday! Lemmon Lines greatly appreciates the support of its advertisers, for without them this newsletter would not exist. The following local businesses have been with us since Issue 1: CenterState Bank Colkitt Air Conditioning Jim Daly (Realtor) Florida Veggies and More Harmony Reserve Lowther Funeral Home Sandpiper Pest Control Treasure Coast Jewelers and Music Vision Plus
• • • • • • • • •
Child Custody
The local businesses below have been with us since Issue 3: Chuck Bateman Insurance J & J Auto Works Vocelle & Berg
(772) 231-9600
, readers, for making Lemmon Lines a weekly habit!
FAMILY LAW Divorce
5070 Highway A1A, Vero Beach, FL VeroBeachDivorceAttorney.com
• • •
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Three Oaks, located at the corner of SR 60 and 74th Avenue, features a gated entry, community lakes, a community center with gathering room, fitness center and community pool - all with low HOA fees in the best location in Vero Beach. Our floorplans include GHO Homes standard features such as 8’ interior doors, rounded corners, nest® thermostats and the quality construction GHO Homes is known for throughout the Treasure Coast. Visit this weekend and take advantage of pre-construction pricing from just $194,990. New Sales Office: 7480 Oak Ridge Place, Vero Beach Open: Mon. - Sat. 10 am - 5 pm • Sun. Noon - 5 pm
772.361.9867
GHOHOMES.COM
Prices and specifications are subject to change without notice. Oral representation cannot be relied upon as correctly stated representations of the developer. For correct representations, make reference to this advertisement and to the documents required by section 718.503, Florida Statutes, to be furnished by a developer to a buyer or lessee. Images displayed may not be the actual property for sale, but may be model or other homes built of similar design.
For advertising, call Catherine at 772-226-0191 • www.LemmonLines.com • news tips: russ@lemmonlines.com