This shows the way people receive the info. The proportion of positive has increased again this month. This is largely due to a proactive positioning with journalists.
NEUTRAL: 15%
The most prevalent words used in the articles published provides a good overview of the various media coverage of Qatar Airways Cargo.
POSITIVE: 85%
Although QR Cargo only sent out one PR this month, its media coverage was continuous throughout the month of March, thanks in particular to its partners' PRs.
Two highlights are identifiable: the first one on March 8 following the release of the PR for the International Women's Day; the second one on March 22-23 thanks to the release of two partner PRs: the WFS contract, and The Next Generation campaign sent by Lemon Queen.
Pages 58-59
March 2023
Pages 4-5 (focus p.8-9)
QATAR AIRWAYS CARGO CELEBRATES INTERNATIONAL WOMEN’S DAY WITH ALL-FEMALE FREIGHTER FLIGHT
Qatar Airways Cargo: an all-women crew
15 March 2023
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ARTICLES PUBLISHED FOLLOWING A PREVIOUS PR
Qatar Airways Cargo Partners with iNOMAD, an all-in-one air cargo plaform
March 2023
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Page 14
Qatar Airways Cargo teams up with iNOMAD, an all-in-one air cargo platform in South Korea
March 2023
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Page 12
Qatar Airways Cargo delivers 4000 tonnes of flowers, adds capacity
March 2023
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Page 36
Qatar Airways Cargo said it with flowers on Valentine’s Day
21 March 2023
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ARTICLES PUBLISHED FOLLOWING A PARTNER'S PR
QATAR AIRWAYS CARGO
“All of this has significantly pushed the airline's fleet age upwards, as the A330s are an average of 16 and a half years old. The average overall fleet age sits close to eight and a half years at the time of publication, although this also includes the Qatar Airways Cargo freighters.”
04 March 2023
22 March 2023
“The A330 was bought in 2020 from Qatar Airways Cargo after retiring their Airbus freighters.”
23 March 2023
“
Some key players that will take part in air cargo India 2024 are Qatar Airways Cargo, Turkish Cargo, Adani Airports, Cargo Service Center, GMR Airports, Kale Logistics Solutions and Skyways Group. Companies like Emirates Sky Cargo, Brussels Airport, Frankfurt Airport and National Airlines have also supported the event at great length.”