Hello* by Lauren Mulkey

Hello*

* My name is Lauren Mulkey, and it â&#x20AC;&#x2122;s really nice to meet you.

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Hello*

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© 2010 All Rights Reserved. No part of this publication can be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the written permission of Lauren Mulkey. Call me anytime, we can talk. Lauren Mulkey 503.871.1660 lauren@laurenmulkey.com www.laurenmulkey.com

phone email site

Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, California 94105 MFA Portfolio Seminar Mary Scott Fall 2010

course instructor term

Hello* 7" x 10.5", 185 pages

title fo r m fac to r

Adobe Acrobat, Illustrator, InDesign, Lightroom, and Photoshop Canon Rebel XSi Epson 1200U

sof t ware camera scanner printer bookbinding

H&H Imaging, San Francisco, CA The Key Binder y, Oakland, CA

cover stock text stock t y peface s

Brown Davey Board Classic Crest Natural White 80lb text Chronicle, Whitney

My name is Lauren Mulkey.



This is my portfolio,

And these are a few of my favorite things. one

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Strong Spirits

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Warm Scarves

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Meeting New Faces

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Simple Card Games

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Wonderful Music Groups

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Just a Few Constraints

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Proper Manners

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Daydreams

095

A Freshly Printed Newspaper

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A Reliable Pair of Shoes

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Handicrafts

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The Company of Great Friends

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old crow: rebranding a bit of americana t wo

yarn timeline of distrac tions three

neutraface t ype exploration four

poker? i donâ&#x20AC;&#x2122;t even know her f ive

thee oh sees fan club kit si x

constr aint magazine se ven

how do you do?: a guide to gr acious living eight

wool gathering: a michel gondry film festival nine

the new york times daily journal ten

shoe-per stories: told by the shoes that walked them ele ven

a handmade compendium t welve

work completed with 826 valencia

Hello*

My name is Lauren Mulkey.

Come on in.

It’s really nice to meet you, seriously. 003 180

My book The projects in the following pages represent the body of work completed during a four year long Masters program of Graphic Design at the Academy of Art University. Each project reflects part of my personality and I’m looking forward to putting my attention and skills to good use somewhere that shares my core values when it comes to design, and maybe life in general!

My values I enjoy design that is energetic, thoughtful, clever, considerate in message and materials, and most importantly, approachable. Designing experiences means considering the hands-on appeal—if something is not approachable people will not attempt to interact with it. This makes sharing any message— no matter what it is—more difficult. I love working with people, listening, asking questions, discussing, and thinking with others—I do it all day.

My goal I am currently seeking employment with a firm whose work I admire*.

Hello*

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project title

Old Crow subtitle

Sharing Tradition With Every Drop instructor

Hunter Wimmer course

Nature of Identit y dat e

Spring 2009 i n s p i r at i o n

Bourbon and Branch, David Lance Goines, Bev Mo f o r m at

6.5" x 11.5" x 2" Book 7.5" x 12" x 5" Box 3" x 11.5" Bottle t ypeface(s)

Archer, Futura, Amasis m at e r i a l ( s )

Oak, Neenah Natural W hite, Bronze rubdowns, Glass, Bronze wax color(s)

Dark Brown, Black, Creme, Burgundy, Bronze

My name is Lauren Mulkey.

This is Strong Spirits.

A brand new look for a very old crow. Challenge Select a brand that could benefit from some design attention and re-design conceptual as well as visual identity standards.

Direction This project began by researching the history of bourbon; how it’s made, where it comes from, and why it’s a special American spirit. I tested high-quality bourbon, and when I tried Old Crow I decided an appropriate direction would be to package the old-timey energy of the brand into a character that stands out in contemporary markets. Introducing: Joe Crow, an older gentleman, the kind that enjoys sitting on his porch with his dog at his side, sipping a nice mint julep, enjoying the quiet with a smile on his face. He willingly shares his stories and words of wisdom but only if you show an interest—he’s not the sort to presume. He believes in respect, hard work, and a good laugh.

Outcome Through the use of textures, colors, typefaces, and text, I aimed to create a refined yet approachable feel to the design—y’know, like that of a classy grandfather. The box is oak, constructed by hand to hold the bottle and the brand standards book. The logo was laser-cut out of a steel plate and used as a stencil to burn the logo into the lid of the box. The final set combines organic textures, warm colors, clean typefaces, and welcoming text to help create a new look for an Old Kentucky Bourbon.

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My name is Lauren Mulkey.

This is Strong Spirits.

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th e comple te crow s e t A warm welcoming spirit. T he set includes a bottle and branding standards book, which f it comfortably in an oak slip-lid box.

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My name is Lauren Mulkey.

This is Strong Spirits.

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element s o f th e pack ag e T he bottle is capped with bron ze wa x—it is f riendly and wants to be picked up. T he book is bound with nat ural f iber cloth . It covers the do’s and don’ts when it comes to Old Crow ’s ne w look . T he box has the logo laser burnt into the oak lid which has been custom made to f it both bot tle and book .

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My name is Lauren Mulkey.

This is Strong Spirits.

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S I N C E 18 3 5

THE ORIGINAL SOUR MASH KENTUCKY STRAIGHT BOURBON WHISKEY

AGED

YEARS

THE ORIGINAL SOUR MASH

LIMITED

KENTUCKY STRAIGHT BOURBON WHISKEY

AGED

YEARS

IN CHARRED OAK BARRELS

D I S T I L L E D A N D B OT T L E D U N D E R T H E U S G O V E R N M E N T S U P E R V I S I O N B Y W. A . G A I N E S

D I V I S I O N O F T H E O L D C R O W D I S T I L L E R Y C O M PA N Y

F R A N K F O R T • C L E R M O N T, K Y • 4 0 % A L C / V O L ( 8 0 P R O O F )

My name is Lauren Mulkey.

This is Strong Spirits.

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o ld crow, n e w m ark T here are t wo kinds of Old Crow and each is identif ied by a slightly dif ferent label: creme for the standard, and dark brown for the limited run. T he design is based on t wo eclipsed circles emphasizing Old Crowâ&#x20AC;&#x2122;s value of passing on t radit ions f rom generat ion to generat ion .

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mee t mr . crow Alwa ys here to listen and chat .

My name is Lauren Mulkey.

This is Strong Spirits.

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some thin g o ld, some thin g n e w Old Crow was a f r iendly spir it of the past but lost its familiar it y with its core audience. T he new Crow passes the torch to the ne x t generat ion while st ill giving a nod to its roots .

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My name is Lauren Mulkey.

This is Strong Spirits.

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lik e m ag ic T he logo was laser cut out of steel, and the remaining stencil was used to bur n the logo into the lid .

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project title

Yarn Time with Mulkey subtitle

Knitting “ W hite-Time” to Pass Time instructor

Hunter Wimmer course

Visual Literacy dat e

Spring 2007 i n s p i r at i o n

Antique yarn labels f o r m at

5" x 57" Scarf 4.25" x 11" Label t ypeface(s)

Various m at e r i a l ( s )

Yarn, HP Glossy Photo Paper color(s)

W hite, Black, Red, Blue

My name is Lauren Mulkey.

This is Warm Scarves.

Making good use of my knitting skills. Challenge Create a timeline of an event with a beginning, a middle, and an end. Measure this event in organic happenings unlike seconds, hours, or days. Then create a format to display the information from your event.

Direction After several explorations, I decided to measure the time it takes to knit an entire ball of white yarn. I tracked the distractions that occurred while knitting by tying on additional pieces of colored yarn specific to each distraction at the moment they happened. I counted several distractions (eleven total), such as getting a drink, getting food, talking on the phone, or stopping because my fingers hurt, and displayed the information in a re-design of the yarn skeinâ&#x20AC;&#x2122;s label.

Outcome Out of 9,000 stitches, 1,729 of were accompanied by distractions, the most frequent being talking on the phone for 750 knits (my mom can be a chatter). Clearly, Yarn-Time with Mulkey is both fun and friendly. It successfully illustrated a hobby of mine, and created a new way to interpret an experience or rather segment of time.

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My name is Lauren Mulkey.

This is Warm Scarves.

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This is Warm Scarves. bathroom break

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star t

f ingers hur t ing

k nt t ing at a bar

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My name is Lauren Mulkey.

This is Warm Scarves.

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l ab el? l ab el! I had been collect ing vintage yar n labels , and thought it would be f it t ing to use the design as the for mat for the infor mat ion f rom the t imeline . T he ne w label allowed me the rare oppor t unit y to use t ypefaces be yond the t ypical, which was neat .

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on the phone

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phone call

check email

d r ink

stop

My name is Lauren Mulkey.

This is Warm Scarves.

bathroom shower

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food sleep

f ingers hur t

th e distr ac tio n s Each dist ract ion was recorded by t ying on bits of colored thread to the white yar n just as it n took place thus recording it in the scar f...fore ver.

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project title

Neutraface instructor

Jennifer Sterling course

T ype II dat e

Fall 2007 i n s p i r at i o n

Richard Neutra f o r m at

4" x 6.75" x 1" Book 9" x 11.75" x 1.25" Box t ypeface(s)

Neutraface m at e r i a l ( s )

Black Paper, Davey board color(s)

Aquamarine, Black, Creme

My name is Lauren Mulkey.

This is Meeting New Faces.

An in-depth exploration of a friendly face. Challenge Pick a single typeface and learn how to set it beautifully while making it look effortless.

Direction Through a variety of weekly exercisesâ&#x20AC;&#x201D;including setting up a classic type specimen sheetâ&#x20AC;&#x201D;display the differing weights within the family, and demonstrate paragraph sets. I began to see details I never knew existed when it came to setting type. It also gave me the tools to identify and duplicate perfect typesetting in the future.

Result The resulting 27 pages are held in an elegant, handmade t y p e sp e cim e n b ox . B efo re th is cla s s , t y p ef a ce s we re intimidating and complicated, but af terwards I gained the confidence and tools I need to make any typeface look lovely under any circumstance.

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This is Meeting New Faces.

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My name is Lauren Mulkey.

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eight th ese are j ust a few. . . Here are a couple of the weekly assignments in which we set the t ype in a var iet y of st yles and sit uat ions . Composit ion and balance are e x plored .

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si x h e r e â&#x20AC;&#x2122;s a few mor e . . . Repet it ion of ten leads to per fect ion . B y undergoing similar e x e r c i s e s t i m e a n d t i m e a g a i n , u n e x p e c te d s olut io n s e m e r g e .

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a lit tle cut, a lit tle pa ste If at f irst I donâ&#x20AC;&#x2122;t succeed with the old mouse and computer, this is t ypically my plan B .

My name is Lauren Mulkey.

This is Meeting New Faces.

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F inal box label

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My name is Lauren Mulkey.

This is Meeting New Faces.

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project title

Poker? I Don’t Even Know Her subtitle

A Beginner’s Guide to Texas Hold’em instructor

Mark Roudebush and George Slavick course

Information Design dat e

Spring 2009 i n s p i r at i o n

The film Maverick , Victorian Ornaments f o r m at

Pamphlet/Poster 8.5" x 11–11" x 17"–17" x 22" t ypeface(s)

Various m at e r i a l ( s )

Moab Entrada Paper color(s)

Black, W hite, Red, Green

My name is Lauren Mulkey.

This is Simple Card Games.

This old game still teaches life long lessons. Challenge Guide someone through the rules of poker in a single pamphlet.

Direction Since there are many kinds of poker, I chose to focus my project on Texas Holdâ&#x20AC;&#x2122;em. Prior to this assignment, I didnâ&#x20AC;&#x2122;t even know how to play poker, which made this project both tricky and also easy since I was my own target audience. I quickly realized poker is a complicated game with many important rules, not to mention strategies and tips to help play the game, so I kept extra design elements to a minimum to help the reader focus on the information.

Outcome The pamphlet is meant to be initially experienced as an letter sized piece, then unfolded to tabloid, then finally as a full poster. The first page sets the tone, using humor, and a simple description of the game. On the second full spread, I quickly introduced the goal of the game and what you need in order to play, the name of the positions at the table, and what different hands meant to your odds of winning any given hand. I designed a system to demonstrate the hands given to eight players, the bets they place and how the odds and positions shift as the game progresses. The back is saved for terms which one must be familiar with in order to play.

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My name is Lauren Mulkey.

This is Simple Card Games.

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My name is Lauren Mulkey.

This is Simple Card Games.

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fou r ste ps in on e pa mph let T he f irst page is a br ief int roduct ion . T he second spread helps you get star ted . T he third , guides you through se veral rounds and the four th displa ys ter ms you need to k now before you star t pla ying.

♠♥♣ ♦

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My name is Lauren Mulkey.

This is Simple Card Games.

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This is Simple Card Games.

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project title

Thee Oh Sees instructor

Hunter Wimmer course

Visual Literacy dat e

Spring 2007 i n s p i r at i o n

Thee Oh Sees f o r m at

4.5" x 6.5" Postcard 9.5" x 18" Tour Poster 5" x 5.25" x 1.5" CD Box Set 6" x 7.5" Doll 1.75" x 9" Tag t ypeface(s)

Handwriting, Umbra m at e r i a l ( s )

Yarn, Epson paper, Red Bristol paper, W hite Souff le Pen color(s)

Dark Brown, Black, Creme, Burgundy, Bronze

My name is Lauren Mulkey.

This is Wonderful Music Groups.

A happy meal for a band, with more toys and fewer calories. Challenge This project comes in two parts: 1) Find a handmade sign and —with the exact same production methods/materials— redesign the sign with an emphasis on typography, hierarchy and craft. 2) Using the original intention of the sign, extend this into a system of materials with a focus on divergent formats.

Direction I found a show flyer which was promoting two upcoming shows for a local band called Thee Oh Sees. After the initial flyer redesign, I decided to create a fan kit that would further encourage the band’s growing popularity. Research for the project meant meeting and interviewing the band, and then establishing a look that complimented the band’s sound and character. After hearing the music and meeting the four members—John Dwyer, Brigid Daweson, Petey Dammit, and Jigmae Baer— I decided to pull from their bold and sincere sound by representing them with bright colors and simple textures.

Outcome This kit includes a tour poster, a plush doll with an information tag for each member, as well as a CD box set for their four albums. Their music is loud and direct but still playful and fun. I made a bold, clean look that really highlights the band’s innovative playfulness. Each doll/tag has a story about the band member and each is hand made. Once, photographed, the final project was posted on the band’s website and fans started emailing to place orders.

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My name is Lauren Mulkey.

This is Wonderful Music Groups.

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cds an d tou r p oste r 1) songs about death and d ying & get stoned , 2) eighteen & thir t y four, 3) sucks blood , and 4) the cool death of island raiders . T he poster showcasing all dates , t imes , and locat ions of the 20 07 tour.

My name is Lauren Mulkey.

This is Wonderful Music Groups.

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My name is Lauren Mulkey.

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me et th e ban d Pete y D ammit guitar Br igid D a weson vocals/ ke yboard John D w yer vocals/guitar Jigmae B aer d r ums/t ur tle sit ter

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project title

Constraint instructor

Michael Sainato course

Publication Narratives dat e

Fall 2009 i n s p i r at i o n

The New York Times, Contemporary blog websites f o r m at

6" x 36" Magazine t ypeface(s)

Knockout and Univers m at e r i a l ( s )

Newsprint and Rives fine paper color(s)

Full spectrum

My name is Lauren Mulkey.

This is Just a Few Constraints.

Boldly going were no magazine has gone before. Challenge Produce and design a magazine called Constraint that showcases stories of achievements that occur only when constraints are present.

Direction Since one of the first goals of this publication is to make it different than others on the shelf, I wanted to really take some risks with the design. The professor decided on a format of 6 inches by 36 inches, because this would really stand out among other publications. Legible information should be less then an armâ&#x20AC;&#x2122;s length away for it to be more easily read, so I decided tokeep all of the important textual content toward the bottom 12 inches of the page. I also decided that if a reader wanted to, they could cut the magazine 12 inches from the bottom and still have a readable magazine, front to back. Advertisements would be treated with constraint as well. One type of advertisement is only for business cards received in the mail by readers, and all the space allowed is the size of a business card. Other full-page ads are slivers cut from previously existing magazine ads, so all you can see is a cropped image and a website.

Outcome The resulting magazine is printed on newsprint paper with a thicker artistic cover weight paper in a nested sheet format just like a typical newspaper. There are main articles, advertisements, secondary articles, contests, and opportunities for interactivity. It is physically unique, inexpensive to produce and interesting to experience due to its special design features.

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My name is Lauren Mulkey.

This is Project Name.

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form at It â&#x20AC;&#x2122;s ver y big. 36 inches to be e xact .

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This is Just a Few Constraints.

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th ese busin ess c ards are all re al A d v e r t i s e m e nt s i n t hi s m a g a z i n e a r e e it h e r submit ted , provided by vendors or cropped f rom alread y e x ist ing ads we f ind . We do our best to keep web add resses visible .

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My name is Lauren Mulkey.

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ď&#x20AC;˘ cut it u p Due to the odd for mat of this publicat ion I designed the opt ion of chopping the lower 12 inches of f, and st ill ha ving all per t inent infor mat ion . T his makes it easier for the reader to handle and t ra vel with .

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thir teen

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project title

How Do You Do? subtitle

A Guide to Gracious Living instructor

Jennifer Sterling course

Typographic Directed Study dat e

Spring 2008 i n s p i r at i o n

Miss Manners, Emily Post, Pride and Prejudice, Little Women f o r m at

6" x 7.5" Book t ypeface(s)

Century Expanded, Victorian Titling, Garamond m at e r i a l ( s )

Silk ribbon, Davey board, Wasau Exact Vellum, Linen thread color(s)

Creme, Grey Blue, and Black

My name is Lauren Mulkey.

This is Proper Manners.

Remember that, valuable as is the gift of speech, silence is often just as sweet. Challenge Select a single topic and compile, design, and construct a book from the findings. The text can be from outside sources but I was responsible for the illustrations. Focusing primarily on the textual layout, I aimed to achieve typographic excellence on each page.

Direction Victorian etiquette has been explained in detail in many books, ranging from Emily Postâ&#x20AC;&#x2122;s volumes to the pages of Miss Manners Living Standards and many others. In How Do You Do? I pulled text from these sources and re-set the text while adding diagrams and illustrations. The rules and advice are simply displayed with perfect diagrams that help explain the complicated specifications one can find in your typical, everyday regency house.

Outcome Using a grey blue, natural white pages, and black type the book feels elegant, dainty, and delicate. Hand-bound locally, all binding materials are color coordinated to match the design, including the blue silk bookmark ribbon. The size of the book allows for quick and immediate reference even while in transit.

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DESIGNS FROM

Lauren Mulkey ; FOR

SAN FRANCISCO, C.A.

vem

My name is Lauren Mulkey.

ber 4, 200

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project title

Wool Gathering subtitle

Making the Mundane into the Magical instructor

Troy Alders course

Integrated Communications dat e

Spring 2008 i n s p i r at i o n

Michel Gondry, Diagrams, Ordinary objects and materials f o r m at

24" x 36" Poster 11" x 17" Catalogue 8.5" x 11" Identit y Set 5" x 7" DVD Packaging 5" x 7" Tickets products

4" x 5" Schedule 3" x 4" Soundtrack 10" x 14" Uniforms t ypeface(s)

Handwriting, Univers, Yaneen m at e r i a l ( s )

Magnets, Shrinky-Dink paper, Yarn, Bookcloth, Buttons, Pins, Cardboard, Felt, Entrada, Epson Paper, Thread, Bubble envelope, Masking tape color(s)

Red, Blue, Green, Orange

My name is Lauren Mulkey.

This is Daydreams.

Making the ordinary into something extra-ordinary. Challenge Select a film director and design the collateral for a make-believe film festival. While researching the director, try to establish a theme that occurs throughout the films to use in the festival materials. The entire assignment includes the designing of: a catalogue, a poster, tickets, a uniform set, festival merchandise, a schedule, a soundtrack, DVD packaging, and an identity set.

Direction From the moment I was introduced to his work, I admired Michel Gondry’s creativity and innovation. Both his music videos and his films display his ability to take basic techniques and objects and use them to depict complex emotional situations. His style combines simple filming tricks as well as handmade elements. This combination allows him to blur reality and dreams—which is a reoccurring theme in his work—and lead me to call the festival “Wool Gathering,” which means to daydream. The reference to something tactile (wool) in this title fits with Gondry’s use of raw materials in his sets.

Outcome The final spread utilizes an array of unexpected, quirky objects, such as: magnets, for the uniform set; shrinky-dink tickets that can be made into keychain-sized souvenirs; and an alarm clock that helps you remember when to go to bed to dream. The festival materials also include corrugated cardboard, yarn, cloth, masking tape, needle and thread, packing envelopes, and buttons. Each piece is whimsical with an engaging aesthetic and is a friendly reminder to always play.

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s h rin k y- din k tick e t s Michel G ond r y is not an ordinar y director so nothing in his fest ival should be either, e ven the t ickets . T hese t ickets are pr inted on a pla s t ic t h a t wh e n h e a te d s h r i n k s to Âź t h e s i z e a n d b e c o m e s t hic k a n d h a r d . L e a v i n g a s o u v e ni r k e y - c h a i n . C olle c t a ll f i v e !

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GICAL HE MA T O T E IN UNDAN THE M G N I MAK

statio nary s e t T he letterhead is se wn blue and pink thread on a piece of white paper, the envelope is a cushioned manila envelope with masking tape labels and the business card is a se wing kit for emergenc y needs emphasi zing G ond r y â&#x20AC;&#x2122;s use of common mater ials .

My name is Lauren Mulkey.

This is Daydreams.

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u niform an d dvd s et T he of f icial unifor m set is showcased through the use of magnets . T his is a pla yf ul wa y to encourage interact ion with the fest ival at tendees before the y e ven get to the e vent. T he DV D box set holds the four feat ure f ilms G ond r y has completed to date; Hu m a n Nat u re , S cienc e of Sleep,Eter n a l Su n sh i ne of t he S p ot le s s M i n d , a nd B e K i n d R e w i n d . T h e s e t i s a c c o m p a nie d b y a DV D booklet with addit ional infor mat ion about each f ilm .

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c atalogu e T he catalogue infor ms each at tendee about all the happenings dur ing the fest ival weekend including director bio, breakdown of each da y â&#x20AC;&#x2122;s act ivit ies , maps , hand guide , and other helpf ul t id bits .

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han dy sch e du le Re c ei ve d wit h t he catalogue t his lit tle p o c ket- si ze d guide , c ontains the f ilm fest ival schedule , map/direct ions to the theater, places to d i n e , nu m b e r s i n c a s e of e m e r g e n c ie s li k e ta x i s a n d t h e f il m fe s t i va l help -line . Call anyt ime .

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nig ht c aps W ho would nâ&#x20AC;&#x2122;t like a night cap? One for each f ilm , these head cozies will keep your subconscious warm to ensure happy dreams.

My name is Lauren Mulkey.

This is Daydreams.

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th e harde st but to n to but to n an d al ar m clock T hese lit tle gems are meant to help you get a professional-like look in a jif f y. T he y ha ve pins on the back to clip them on any T- shir t, d ra w on a c olla r a nd a po cket a nd jump on into t hat of f ic e me et ing fe eling creat ive and conf ident ! We ha ve alar ms for waking so why not one to remind us when to d ream .

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project title

The New York Times Daily Journal instructor

Michael Sainato course

Publication Narratives dat e

Fall 2009 i n s p i r at i o n

The New York Times f o r m at

7" x 10" Notebook 7.5" x 10" x 1.25" Slipcase t ypeface(s)

N/A m at e r i a l ( s )

Cason Journal, Newsprint, Gator board color(s)

Grey, Black, Orange

My name is Lauren Mulkey.

This is A Freshly Printed Newspaper.

A collage every day keeps the demons at bay. Challenge Obtain The New York Times daily and create a cut-and-paste journal entry from its contents every day for the duration of the class (three months).

Direction There really canâ&#x20AC;&#x2122;t be much of a strategy or plan when it comes to this kind of assignment; however, I did start to see a trend in my daily collages. I always looked for interesting juxtaposing text and images. Trying to repurpose the meanings and find humor and/or make compelling compositions. Having a no-way-is-thewrong-way assignment allowed for risk-taking on a temporary but routine basis.

Outcome The final book and slipcase show the changing world through a selection of current events mashed-up with current images. I would not have attempted this kind of project on my own, but it proved very useful and I look forward to picking it up again in the future. The stack of papers left over, however, was a bit horrifying: 120 newspapers, 120 journal entries = 1 three-foottall stack of papers.

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My name is Lauren Mulkey.

This is A Freshly Printed Newspaper.

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My name is Lauren Mulkey.

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mo n day, n ovemb er 2 2 â&#x20AC;&#x201C;2 3 , 2 0 0 9 It was interesting to f ind out what each day would bring, and challenging to compose it into something interesting.

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s lip c a s e T he ent ire project f its in a custom slip case covered and lined with all of the mastheads f rom the collect ne wspapers .

My name is Lauren Mulkey.

This is A Freshly Printed Newspaper.

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My name is Lauren Mulkey.

This is A Freshly Printed Newspaper.

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n e w day, ne w pale t te St icking to a daily rout ine that involved creat ive e x plorat ion was a great idea , and so much f un .

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project title

Shoe-per Stories subtitle

From the Shoes that Walked Them instructor

Stan Zienka course

Experimental T ype dat e

Fall 2008 i n s p i r at i o n

My closet, Shoe soles, Nike Town, DSW f o r m at

6" x 9.75" Book 7" x 11.75" x 1.5" Shoe box t ypeface(s)

Helvetica and Garamond m at e r i a l ( s )

W hite book cloth, O -ring Binding, Davey Board, Thread, Corrugated cardboard color(s)

Creme, Black, Bright white, Red

My name is Lauren Mulkey.

This is A Reliable Pair of Shoes.

Soleful stories from shoes that have been down many roads. Challenge Examine my environment in a way that shows a new perspective. Then compile the information into a typographic format of my choosing; like a book!

Direction I am not into clothes but I am into shoes! I took advantage of this project to explore my environment through my shoes’ eye-view. By personifying my shoes and recording their experiences in a book of Shoe-per Stories; told by the shoes that walked them.

Outcome The final book—which is the same size as the average human foot—comes in a custom-made shoebox, complete with silica packets to limit mildew damage during shipping. I used shoeprints like fingerprints and made profiles for eight pairs of shoes. By recording their names, ages, sizes, and places of manufacturing I was able to give them identities and personalities, and individual stories with struggles and resolution. Shoes go everywhere we go, for better and for worse, through the good times and the bad. This book steps outside of our typical perspective and asks you to walk a day in your shoes.

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7:36am : ste p 1,039/5,152 D EST I N AT I O N : M c s w e e n y â&#x20AC;&#x2122; s 8 2 6 va l e n c i a s t. S f, c a , 9 4110

My name is Lauren Mulkey.

This is A Reliable Pair of Shoes.

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Hello* S I Z E : 9 ½ SE X : U N I A G E : 5 BRAND: MADE IN CHINA STYLE : M O C CA S I N F R O M : TA R G E T

S I Z E : 6 SE X : M A G E : 2 ¾ BRAND: ASICS STYLE : R U N N I N G S H O E F R O M : S P O R T S B A S EM EN T

S I Z E : 8 SE X : U N I A G E : 1 BRAND: MADE IN CHINA STYLE : R A I N B O OT F R O M : TA R G E T

pg . 0 1 3 8 —— 01

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T H E C H A R ACT ER S

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S I Z E : 7 ½ SE X : M A G E : 2 B R A N D : S K E TC H ER S STYLE : M EN S CA S UA L W E A R FROM: DSW

My name is Lauren Mulkey.

This is A Reliable Pair of Shoes. S I Z E : 8 - 9 ( W ) / 6 - 7 ( M ) SE X : U N I A G E : 3 BRAND: CROCS STYLE : B E AC H C LO G F R O M : N O R D ST R O M S

S I Z E : 5 SE X : F A G E : 3 0 BRAND: BCBGMA X A ZRIA STYLE : H EEL FROM: BCBGMA X A ZRIA

S I Z E : 6 SE X : U N I A G E : 5 B R A N D : C O N V ER S E A L L STA R STYLE : high top F R O M : T he shoe tree

S I Z E : 8 SE X : F A G E : 2 ½ B R A N D : clarks STYLE : flat F R O M : macy ’ s

——pg . 0 1 3 9 05

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walk a mile Each of these shoes has a birth, an identit y, and a stor y. I simply inter vie wed them and recorded what they said.

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My name is Lauren Mulkey.

This is A Reliable Pair of Shoes.

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My name is Lauren Mulkey.

This is A Reliable Pair of Shoes.

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8 : 2 4 pm : step 3 6 2 / 5 , 0 3 6 D EST I N AT I O N : W O R K 2 6 5 8 M A S O N ST. S F, CA , 9 41 0 9 N O TE : “ M y f ly i s do w n , i s n ’ t i t ? ”

My name is Lauren Mulkey.

This is A Reliable Pair of Shoes.

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8 : 2 4 pm : step 4 , 0 8 1 / 5 , 0 3 6 D EST I N AT I O N : T H E FI L L M O R E 18 0 5 G eary B lvd S F, C A , 9 4115 N O TE : “ da m n , forgot the T I C K E T S ! ”

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11 project title

Handmade subtitle

A Commentary and Compendium instructor

Hunter Wimmer and Phil Hamlett course

Visual Communications Lab dat e

Fall 2007 i n s p i r at i o n

Hands, Craftsmanship, DIY, Process f o r m at

6.75" x 9.25" Book Crocheted Slip Case t ypeface(s)

Lauren-o-rama (My handwriting), Franklin Gothic m at e r i a l ( s )

Yarn, Wasau exact Vellum, Book cloth color(s)

Tan, Natural white

Handi-crafts

a handmade compendium

My name is Lauren Mulkey.

This is Handicrafts.

Like finding a thesis in a hay stack. Challenge This class is a race to the end. You Select one topic, and each week you investigate and research the topic. After gathering twelve weeksâ&#x20AC;&#x2122; worth of information and opinions on said topic compile the observations into a book.

Direction Handicrafts seemed popular in so many ways: to make, to buy, to order, to own. Everywhere I looked I saw craft fairs, DIY workshops, and books on the topic, and I wanted to understand what this was all about, why was it happening, and what it meant. It seemed that everyone was making, purchasing, or desiring things that were made not by a machine but by hand.

Result The final book addresses the cyclical nature of man verses machine, and how over time we swing back and forth between wanting technological innovation and returning to individual power. Our current market is saturated with digital innovation: everyone has cell phones, laptops, facebook profiles, blogs, etc. and we are starting to miss the simple pleasures that come from direct interactions between humans; like face-to-face interaction such as chatting in person, and on an individual basis; like cooking food or knitting a sweater. During this time of digital innovation people enjoy knowing they can still do things by themselvesâ&#x20AC;&#x201D;self-sustainability. What they can do without the aid of digital interaction. This eventually lead me to discover my thesis topic, which addresses graphic design and craft, and how the computer has pulled designers away from the basic process which only hands and brain can create.

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My name is Lauren Mulkey.

This is Handicrafts.

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My name is Lauren Mulkey.

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My name is Lauren Mulkey.

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My name is Lauren Mulkey.

This is Handicrafts.

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cr af t y + g r aphic de sig n = th e sis T his clas s helpe d me to dis c ove r a de e ply r o ote d pas sion for e ducat ion , g raphic de sig n , a nd c ra f t . It als o has le d me to investigate the topic f urther. My MFA thesis is about creating a class at the graduate level that teaches the importance of craf t in graphic design, called Have You Picked Up a Penci l Lately ?

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project title(s)

Summer Mailer ELL T-shirts Scholarship Dinner subtitle

The Internship Dreams are Made of m e n to r & c r e at i v e d i r ec to r

María Inés Montes dat e

Summer 2010 – Present i n s p i r at i o n

Khuan Cavemen f o r m at

6.5" x 11.5" x 2" Tri-fold pamphlet 7.5" x 12" x 5" Invitations Small T-shirts t ypeface(s)

Triplex, Fairplex, Matrix m at e r i a l ( s )

Classic Crest Bright and Natural W hite, Glow-in-the-dark T-shirt paint color(s)

Yes

My name is Lauren Mulkey.

This is The Company of Great Friends.

Pirates that play together stay together. Challenge Juggle! 826 Valencia is a tutoring /creative writing workshop, so with constant distractions, an extremely fast-paced work environment, it is important to maintain flexibility and adaptability while still performing design work tasks.

Direction Quirky! This organization is jam-packed with characters and personality ranging all ages. It has been a pleasure getting familiar with it’s intelligent, honest, and comical style and a challenge implementing just the right amount of it into each publication. The first piece I designed was for the high school scholarship dinner ceremony which honors six seniors headed to college. Focussing on the “scholar” we went with a book theme. This project included not just invitations and envelopes but also, a front window display, name tags, certificates, and programs for the evenings event. Secondly, there is a summer program for elementary school students that upon its completion 826 gave a gift to the kids in the form of a t-shirt. One of the projects they worked on was learning about planets and rockets, finishing with rocket testing in the park that afternoon. Sticking to this theme we designed a shirt where rockets are blasting off the moon after planting 826 and ELL flags on its surface. The third project was the Summer mailer which is the organizations largest fundraiser of the year and showcases all the programs. Going with a game board theme we made it into an adventure that takes you through each program and introduces the success and struggles of 826 called Mr. Blue’s Improbable Deadline.

Result Each of the three projects here gave me the opportunity to work hard and have a blast at the same time. The Scholarship Awards Dinner was fun and sophisticated, the English Language Learners students loved their glow in the dark t-shirts, and the mailer has brought in over $40,000 and counting.

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My name is Lauren Mulkey.

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proce ss = half th e bat tle T here is nothing more important then strong process, and lots of it . T he f inal pie c e s for t his pr oje ct include d a n invite a nd envelope, name tags, certif icates, programs, and a window display.

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My name is Lauren Mulkey.

This is The Company of Great Friends.

e ng lish l anguag e le ar n e r s t- shirts Pa r t n e r e d w it h Mi s s io n L e a r ni n g C e nte r, 8 2 6 Va le n c ia m a d e fa r e w e l l gif ts at the end of the ELL Summer program . We went with glow-in-the dark ink , and when the kids put them on , the y all hunched over, cupping hands to their t ummies t r ying to see if the y gle w in the dark .

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s.s.826

My name is Lauren Mulkey.

This is The Company of Great Friends.

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826 VALENCIA

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My name is Lauren Mulkey.

This is The Company of Great Friends.

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My name is Lauren Mulkey.

Many many many...

Thank yous.

People to thank. Family Holy cow you can’t imagine how long I have waited to sit here and write these paragraphs! It’s 3:36 am, this book isn’t due tomorrow morning, and I need to thank some folks. To my parents (Jay and Sue Mulkey of Salem, Oregon), I love their energy, their example, and their constant support, I love you guys. I also want to thank my Aunt Diane (Auntie Dee, LUMU). Without your support this would not have been possible. Thank you so much.

826 The last couple of months have been challenging and thanks to the loving staff at 826 Valencia I have felt like I have a little professional family right here in San Francisco. Thank you so much for picking me up when I was down, dusting me off and making me laugh again, and again.

Friends There are so many people that have helped me accomplish this in huge ways and small, and I appreciate each one of them from doing my dishes, helping me stay up later, giving me wake up calls, and running errands with me. Writing a list of names wouldn’t feel right, and would be just too long. So I will keep it simple and genuine. It has taken a village to get through this, and I love my village very very much. Thank you.

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It was really nice to meet you.

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